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K E Y S T O S UCCE S S “Airbnb continues to explode in popularity and experience tremendous user growth as a result. As with most consumer sites, however, the population of active users is much smaller than the total registered user count. Airbnb’s key to continued success will be to both grow its user base and convert more of its registered users into paying customers. As we’ve seen, with each additional booking users become more likely to book again.” -Robert Moore, RJ Metrics
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EMILY ALBERT | RISD GD 2013
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K E Y S T O S UCCE S S “Airbnb continues to explode in popularity and experience tremendous user growth as a result. As with most consumer sites, however, the population of active users is much smaller than the total registered user count. Airbnb’s key to continued success will be to both grow its user base and convert more of its registered users into paying customers. As we’ve seen, with each additional booking users become more likely to book again.” -Robert Moore, RJ Metrics
THE
L IK EL IHOOD OF A DDI T ION A L S TAY
EMILY ALBERT | RISD GD 2013
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EMILY ALBERT | RISD GD 2013
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JA K E J O NA S , 22 OCCUPAT ION : S T UDEN T W H Y: A IRBNB ? GOOGL E IN T ER V IE W W HERE : MOUN TA IN V IE W, C A SI T E US A GE : REP E AT USER P RIORI T IE S : S P EED & COOL FA C T OR T ECH L E V EL : HIGH HUM A N FA C T OR : T R Y ING T O NE T W ORK TA RGE T USER # 1
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J O H N J O NA S , 4 3 OCCUPAT ION : CHEMIS T R Y P ROF E S S OR W H Y A IRBNB : COL L E GE V ISI T S W HERE : P RO V IDENCE , RI S I T E US A GE : 1S T T IME , RE GIS T ERED USER P RIORI T IE S : S A F E T Y, P RICE P OIN T T ECH L E V EL : MEDIUM HIGH HUM A N FA C T OR : T R Y ING T O G A IN A N EDGE TA RGE T USER # 3
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J E N N Y J O NA S, 17 OCCUPAT ION : HIGHS CHOOL S T UDEN T W H Y A IRBNB : COL L E GE V ISI T S W HERE : P RO V IDENCE , RI S I T E US A GE : 1S T T IME , RE GIS T ERED USER , P O T EN T I A L P UR S E P UL L ER P RIORI T IE S : COOL FA C T OR T ECH L E V EL : HIGH HUM A N FA C T OR : T R Y ING T O GE T A F EEL TA RGE T USER # 3
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JO & JILL JONAS, 61/64 OCCUPAT ION : RE T IRED F IREM A N & NURSE W H Y A IRBNB : A NNI V ERS A R Y T RIP W HERE : N A PA , C A S I T E US A GE : 1S T T IME , UNRE GIS T ERED P RIORI T IE S : E A S E , S A F E T Y, E X P ERIENCE T E CH L E V EL : L O W HUM A N FA C T OR : T R Y ING T O CONNEC T TA RGE T USER # 3
EMILY ALBERT | RISD GD 2013
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EMILY ALBERT | RISD GD 2013
T H A N K Y OU EMILY ALBERT RISD GD | CLASS OF 2013 ealbert@risd.edu