BRENTWOOD CHURCH BRAND COMPONENTS As Brentwood Church’s Graphic Design Director for 1.5 years, I worked with the Creative Arts Director to refresh their existing brand and redesign the majority of their signage and print material, in order to create more cohesive visual and written styles. Pieces created as part of the refresh include directional lobby signage, connection cards, various postcards, ministry handouts, brochures, invitations, sermon graphics, and social media content. I also designed all of the collateral materials surrounding their permanent building campaign.
LET THERE BE LIGHT SERMON SERIES ART CHRISTMAS 2017
ATTITUDE IS EVERYTHING SERMON SERIES ART SUMMER 2018
THE MUSE COFFEE CO. REBRAND The Muse Coffee Co. is a popular Lynchburg-based cafe. Part of my responsibilities as their Marketing Manager is to strengthen their brand and visuals; the biggest task that came from this was to separate their store from their wholesale roastery, developing them as unique yet cohesive entities. From there, I have since helped the owners with their verbal and visual identities and continued to design new pieces such as their website, prints, labels, merchandise, and more.
LIBERTY WORSHIP COLLECTIVE BRAND MANAGEMENT & DESIGN As lead designer for the Liberty Worship Collective, the university’s touring student worship team, I have produced a wide range of internal and external facing content over the past 2.5 years. Audition information, brand guidelines, brochures, travel itineraries, and merchandise are a few things among a long and varied list of projects.
Additionally, I have doubled as the Collective’s social media manager, which involves coordinating, writing, and designing all posts for the official Instagram, Facebook, and Twitter profiles. Throughout my time with the team, I have doubled our Instagram following and increased engagement on all platforms.
BARK! BAKERY CONCEPTUAL BRANDING
So good your dog will ask for them!
All natural gourmet dog treats
Bark Bakery! is a high-end pet bakery developed for a branding assignment. Specializing in locallysourced, gourmet dog treats, the Atlanta location was outfitted with product packaging, stationery, brand guidelines, and interior/exterior signage.
BOOK OF FONTS CONCEPTUAL BRANDING Book of Fonts is a conceptual branding project inspired by the unique, quirky character from ABC’s The Middle, Brick Heck. Brick is the youngest child of the Heck family, has a love for reading, an obscure interest in fonts, and whispers to himself when he desires to hear certain words again. Within this branding project, I incorporated subtle nods toward Brick’s character through the overall concept, color, typography, pattern, and whispered “fonts,” featured within the logo.
PLAYING CARDS CONCEPTUAL SELF PORTRAIT This deck of playing cards serves as a conceptual self portrait, an exercise in branding and design without the use of literal imagery. Modeled after Dutch Blitz, a game that contrasts with my tidy, perfectionist mentality, each
deck has unique colors and illustrative elements that sit nicely between trendy and traditional. The project was rooted in comprehensive research from word lists, focus groups, brainstorm sheets, and a bit of introspection.
SYMBOLS Each symbol is representative of something personal. The marquise and floral illustrations tie into my love of coffee and green spaces. The “XOX” mark expresses my love for people and helping them be the best version of themselves. The Roman numeral dates mark the years I was born,
baptized, met my fiancé, and will be getting married. An ampersand ties together two P’s, representing my fiancé Peter and my cat Piper. “Made in Ohio” represents where I was proudly born and raised.
L’HOTEL FLAMINGO CONCEPTUAL BRANDING Located in the heart of various major US cities, L’Hotel Flamingo is a luxury hotel developed as part of a branding assignment. The design takes direct influence from its namesake animal, incorporating a flamingo illustration and deep pink into the building’s collateral and specialty items. The design compiles a high-end aesthetic with the quirkiness of a flamingo, meeting the project expectations of combining two unlikely components.
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MR EAVES ABCDEFGHIJKLMNOPQR S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
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WHAT’S IT WORTH? CONCEPTUAL CAMPAIGN What’s It Worth? is a social good campaign concept led by People Over Products that raises awareness of the cruelty of fast fashion. Being the second-highest polluting industry in the world, fast fashion is the cheap production of clothing that places a greater emphasis on keeping up with trends than protecting the planet. The campaign’s goal is to educate shoppers on the ethics of this industry, urging them to stop supporting the manufacturers behind this method and the cruel conditions placed on their workers.
RESEARCH QUESTION
TARGET AUDIENCE
Could a design campaign compel those interested in fast fashion to either spend more money on quality clothing or choose to thrift instead?
Age Range: 18–30 year old women Approximate Yearly Income: Less than $20,000 Relationship Status: Single or newly weds Regions: US, UK, Brazil
ART OF HOSTING PAGE LAYOUT Dedicated to newlyweds who are still learning how to invite others into their home, Art of Hosting is a magazine that provides tips and tricks for young couples. Tasteful, spacious layouts are home to table diagrams, serving suggestions, guides to special holidays and occasions,
curated music playlists, decoration ideas, drink, appetizer, and main course recipes, and more. Italicized serif moments balance sans body copy for a look that is neutral and refined.
SUCH
GREAT HEIGHTS
SUCH GREAT HEIGHTS CONCEPTUAL BRANDING Such Great Heights is a hot air balloon festival concept, set to take place in Arizona. The branding package includes a custom illustrated map, vouchers, a die cut brochure, and an invitation. Such Great Heights was formed from a song off a Spotify playlist my professor curated to provide inspiration for the branding.
SUCH HOT AIR
SUCH HOT AIR
GREAT HEIGHTS
GA
GREAT BALL OON HEIGHTS FEST IVAL SUCH HOT AIR
BALL OON FEST IVAL
VIP
GREAT BALL OON HEIGHTS FEST IVAL
GRANADA PARK MAP CO L N E LIN e DRiv
games & facepainting HOT AIR BALLOON RIDES
FOOD TRUCKS
ENTRANCE
PARKING l ana ac zon ari
live music
Hey, you!
SUCH HOT AIR
GREAT BALL OON HEIGHTS FEST IVAL
SUCH HOT AIR
GREAT BALL OON HEIGHTS FEST IVAL
we want you to participate in the such great heights Hot air balloon festival!
we want great he
With a VIP purchase, you will be entered in the balloon design contest and receive a VIP wristband/access to all three days, and a gift basket, courtesy of some of our awesome sponsors The Henry, Lola Coffee, and Tuck Show Kitchen and Bar.
With a VIP pu contest and r and a gift bas The Henry, L
Granada park || Phoenix, AZ || june 16-18 || live music || food trucks || contests || vip access $45 / person || regular access $15 / person
Granada park || || contests ||
Hosted by rainbow ryders inc. & sponsored by:
Hosted by
the henry, filmbar, LOLA COFFEE, tuck shop kitchen and bar, revolver records, stinkweeds, frockify, mustache pretzels, waffle crush, queso good, and more. w w w . s u c h g r e a t h e i g h t s p h x . c o m
the henry, filmba stinkweeds, frock w w w . s u
EMILY YOUNG WEDDING PHOTOGRAPHER & BRANDING DESIGNER (330) 690–7787
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emilyeyoung@outlook.com
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www.emilyeyoung.com