Book of Fonts: Brick Heck Inspired Book Series

Emily Young ARTS 371 - 001 Character Product Packaging Project Brick Heck Product Packaging Project //

brick heck. character research

- Born November 3rd, 2001 - Youngest child of Frankie and Mike Heck - Exceptionally smart - Easily tired, will procrastinate / forget homework - Has Osteogenesis Imperfecta (OI) - Isolates himself from classmates - Has a tick where he says “whoop!” when he lies - Quicks - Obsessed with reading

- Unusual speech patterns

- Difficulty fitting in - Whispers to himself when he wants to hear certain words again, quieter - Obscure interest in fonts, created a blog on fonts - Has a eidetic memory; always remembers what he reads - Brilliant speller, lost regionals because he whispered the last letter to himself - Axl Heck is a terrible older brother to Brick.

- Sue and Brick have a good bond when they have to help each other - Favorite color is yellow - Favorite food is doughnut holes - Classified as the family snitch - Loves three syllabled words - Extreme amounts of sugar make Brick act and seem “normal” - Must say “The Pledge of Allegiance” 20 times before he goes to bed - Favorite book series is Planet Nowhere - Quotes

“If you can talk about fonts, you can talk to anyone.”

“Your choice of font says more about you than the words it’s written in.” https://www.youtube.com/watch?v=8nL-8H61Aiw https://www.youtube.com/watch?v=1MXYab-_Zs8 https://www.youtube.com/watch?v=jNrLJ7JLbFQ

Product Packaging Project // Character Research

product proposal

- Describe your product series idea

A book series on serif, sans-serif, and cursive fonts

Other ideas: greeting card series, playing cards, posters - What store would you find this product in?

Book series: Barnes & Noble, Target, other major book stores - What is this product’s relevance to the character?

Book series: Brick is obsessed with books and fonts. He is incredibly smart and loves

to correct grammar.

- What are some ways you could weave this character’s story into the packaging series?

Brick whispers to himself, so I’d love to incorporate different phrases at a smaller font

size to depict this. He loves the color yellow, so I want to incorporate that as well as

some of the major popular fonts.

Product Packaging Project // Product Proposal

Product Packaging Project // Visual Research

packaging

Bag / Clear Cover / Wrap around box for book Product 1. Book of Serif Fonts (Serif Fonts) 2. Book of Sans-Serif Fonts (Sans-Serif Fonts) 3. Book of Cursive Fonts (Cursive Fonts) Constant Color Scheme Changing Typeface

Product Packaging Project // Moodboard & Inspiration

PAGE 5 - Process sketches

Identity sketches

Packaging sketches for the series

Product sketches for the series

visual identity primary mark

fonts. book of

(fonts)

color palette

primary font

american typewriter american typewriter condensed secondary fonts

lobster | baskerville|helvetica pattern

Product Packaging Project // Visual Identity

Product Packaging Project // Product Photos

the author

Brick Ishmail Heck (Born November 3rd, 2001) is the youngest child of Frankie and Mike Heck. He is exceptionally smart, but is easily tired, leading him to procrastinate or just forget his homework assignments and other projects. His quirks include obsessions with reading and fonts, difficulty fitting in with his classmates, and a habit of whispering to himself. This happens when certain words catch his ear and he wants to hear them again, quieter.

fonts.

fonts.

fonts.

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(fonts)

book of

(fonts)

Product Packaging Project // Book Jacket

book of

(fonts)

fonts. book of

(fonts)

sans-serif script Just exactly likeare what is on Script typefaces based the formsa made with typeface a flexible sounds, sans-serif brush or pen and oftenserifs. have is a typeface without varied strokes reminiscent They can be found in historyof handwriting.

There many as early as the 5th are century, different classifications although the classical revival including Brush Script, of the Italian Renaissance English Roundhand and return to old style serifed

Rationalized Script. typefaces made themHowever, virtually the broadest forms of obsolete until the 20th

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sans-serif

the author

Just exactly like what is

classification are Formal century. Their was much Script and Casual Script. development of sans-serif Formal Scripts are based on typefaces in Germany as a the developments and writings revolt against the ornate of 17th and 18th century lettering of the popular handwriting masters such as Blackletter styles which led to George Bickham, George sans-serif typefaces based on Shelley and George Snell. the purity of geometric forms.

Casual scripts developed in Much like serifed typefaces, the 20th century as a result of there are many different photo-typesetting and are classifications more varied andforthesans-serif

typefaces, including Gothic, inconsistencies appear to have Grotesque, Doric, Linear, been a result of using a wet Swiss and than Geometric. pen rather a pen nib.

fonts. book of

sounds, a sans-serif typeface is a typeface without serifs.

They can be found in history as early as the 5th century, although the classical revival

(fonts)

of the Italian Renaissance return to old style serifed typefaces made them virtually

Brick Ishmail Heck (Born

November 3rd, 2001) is the

typefaces in Germany as a

November 3rd, 2001) is the

revolt against the ornate

youngest child of Frankie and

lettering of the popular

Mike Heck. He is exceptionally

Blackletter styles which led to

smart, but is easily tired, leading

sans-serif typefaces based on

him to procrastinate or just

the purity of geometric forms.

forget his homework assignments

Much like serifed typefaces,

and other projects. His quirks

smart, but is easily tired, leading him to procrastinate or just forget his homework assignments and other projects. His quirks include obsessions with reading and fonts, difficulty fitting in with his classmates, and a habit of whispering to himself. This happens when certain words catch his ear and he wants to hear them again, quieter.

typefaces and include semi-structural details on many of the letters. People often refer to them as feet, although that is in no way a proper anatomical term when

classifications for serifed

development of sans-serif

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much earlier than sans-serif

are many different

century. Their was much Brick Ishmail Heck (Born

Mike Heck. He is exceptionally

Serifed typefaces were popular

referring to typography. Their

obsolete until the 20th

youngest child of Frankie and

serif

there are many different

include obsessions with reading

classifications for sans-serif

and fonts, difficulty fitting in

typefaces, including Gothic,

with his classmates, and a habit

Grotesque, Doric, Linear,

of whispering to himself. This

Swiss and Geometric.

happens when certain words catch his ear and he wants to hear them again, quieter.

typefaces, often named for

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their origins, including Grecian, Latin, Scotch, Scotch Modern, French Old Style, Spanish Old Style, Clarendon and Tuscan.

fonts. book of

(fonts)

fonts. book of

(fonts)

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Card Box 6.25 x 8.5 x 1 in Created with http://www.templatemaker.nl

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Product Packaging Project // Product Box

GEORGIATIMESNEWROM ANGAR AMONDMINION TRAJANPROSERIFSABO NDIDOTBODONIROCK WELLCENTURYSCHOOL BOOKBASKERVILLEPE N U LT I M AT E C A M B R I A CASLONPALATINOBEMB OPLANTINBOOKMANOLD STYLEARNOPROMRSEAV

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M N O K L E A B D V

fonts. book of

(fonts)

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fonts.

GEORGIATIMESNEWROM ANGAR AMONDMINION TRAJANPROSERIFSABO NDIDOTBODONIROCK WELLCENTURYSCHOOL BOOKBASKERVILLEPE N U LT I M AT E C A M B R I A CASLONPALATINOBEMB OPLANTINBOOKMANOLD STYLEARNOPROMRSEAV

H E LV E T I C A M R E AV E S AVENIRARIALFUTUR A BEBASNEUEGILLSANS E U R O PA R A L E WAY E F F RAROBOTOFRUTIGERUNI VERSMYRIADPROBRAN DONGROTESQUETRADEG OTHICENZO SANS-SERIF P ROXIMANOVAAVANTGA R D E C E N T U RY G O T H I C

book of

book of

(fonts)

fonts. book of

MISSIONLOBSTEREDWA RDIANBOMBSHELLPRO NEXARUSTZAPFINOTHIR STYCAROLYNAHIPSTER GRANADABLUESBURGU ESScriptCHANNELBELLU CCIABR ADLEYHANDBI CKHAMALWAYSCITADEL JACQUES&GILLESCOR INTHIAGREAT VIBES

(fonts)

buy the rest of the series (series)

(fonts)

MISSIONLOBSTEREDWA RDIANBOMBSHELLPRO NEXARUSTZAPFINOTHIR STYCAROLYNAHIPSTER GRANADABLUESBURGU ESScriptCHANNELBELLU CCIABR ADLEYHANDBI CKHAMALWAYSCITADEL JACQUES&GILLESCOR INTHIAGREAT VIBES

t of the series

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Card Box 6.25 x 8.5 x 1 in Created with http://www.templatemaker.nl

Buy me a coffee! ko-fi.com/tplmkr

fonts. book of

(fonts)

fonts.

fonts.

H E LV E T I C A M R E AV E S AVENIRARIALFUTUR A BEBASNEUEGILLSANS E U R O PA R A L E WAY E F F RAROBOTOFRUTIGERUNI VERSMYRIADPROBRAN DONGROTESQUETRADEG OTHICENZO SANS-SERIF P ROXIMANOVAAVANTGA R D E C E N T U RY G O T H I C

MISSIONLOBSTEREDWA RDIANBOMBSHELLPRO NEXARUSTZAPFINOTHIR STYCAROLYNAHIPSTER GRANADABLUESBURGU ESScriptCHANNELBELLU CCIABR ADLEYHANDBI CKHAMALWAYSCITADEL JACQUES&GILLESCOR INTHIAGREAT VIBES

book of

book of

(fonts)

GEORGIATIMESNEWROM ANGAR AMONDMINION TRAJANPROSERIFSABO NDIDOTBODONIROCK WELLCENTURYSCHOOL BOOKBASKERVILLEPE N U LT I M AT E C A M B R I A CASLONPALATINOBEMB OPLANTINBOOKMANOLD STYLEARNOPROMRSEAV

Card Box 6.25 x 8.5 x 1 in Created with http://www.templatemaker.nl

Buy me a coffee! ko-fi.com/tplmkr

(fonts)

buy the rest of the series (series)

Product Packaging Project //