Emily Young ARTS 371 - 001 Character Product Packaging Project Brick Heck Product Packaging Project //
brick heck. character research
- Born November 3rd, 2001 - Youngest child of Frankie and Mike Heck - Exceptionally smart - Easily tired, will procrastinate / forget homework - Has Osteogenesis Imperfecta (OI) - Isolates himself from classmates - Has a tick where he says “whoop!” when he lies - Quicks - Obsessed with reading - Unusual speech patterns - Difficulty fitting in - Whispers to himself when he wants to hear certain words again, quieter - Obscure interest in fonts, created a blog on fonts - Has a eidetic memory; always remembers what he reads - Brilliant speller, lost regionals because he whispered the last letter to himself - Axl Heck is a terrible older brother to Brick. - Sue and Brick have a good bond when they have to help each other - Favorite color is yellow - Favorite food is doughnut holes - Classified as the family snitch - Loves three syllabled words - Extreme amounts of sugar make Brick act and seem “normal” - Must say “The Pledge of Allegiance” 20 times before he goes to bed - Favorite book series is Planet Nowhere - Quotes “If you can talk about fonts, you can talk to anyone.” “Your choice of font says more about you than the words it’s written in.” https://www.youtube.com/watch?v=8nL-8H61Aiw https://www.youtube.com/watch?v=1MXYab-_Zs8 https://www.youtube.com/watch?v=jNrLJ7JLbFQ
Product Packaging Project // Character Research
product proposal
- Describe your product series idea A book series on serif, sans-serif, and cursive fonts Other ideas: greeting card series, playing cards, posters - What store would you find this product in? Book series: Barnes & Noble, Target, other major book stores - What is this product’s relevance to the character? Book series: Brick is obsessed with books and fonts. He is incredibly smart and loves to correct grammar. - What are some ways you could weave this character’s story into the packaging series? Brick whispers to himself, so I’d love to incorporate different phrases at a smaller font size to depict this. He loves the color yellow, so I want to incorporate that as well as some of the major popular fonts.
Product Packaging Project // Product Proposal
Product Packaging Project // Visual Research
packaging
Bag / Clear Cover / Wrap around box for book Product 1. Book of Serif Fonts (Serif Fonts) 2. Book of Sans-Serif Fonts (Sans-Serif Fonts) 3. Book of Cursive Fonts (Cursive Fonts) Constant Color Scheme Changing Typeface
Product Packaging Project // Moodboard & Inspiration
PAGE 5 - Process sketches Identity sketches Packaging sketches for the series Product sketches for the series
visual identity primary mark
fonts. book of
(fonts)
color palette
primary font
american typewriter american typewriter condensed secondary fonts
lobster | baskerville|helvetica pattern
Product Packaging Project // Visual Identity
Product Packaging Project // Product Photos
the author
Brick Ishmail Heck (Born November 3rd, 2001) is the youngest child of Frankie and Mike Heck. He is exceptionally smart, but is easily tired, leading him to procrastinate or just forget his homework assignments and other projects. His quirks include obsessions with reading and fonts, difficulty fitting in with his classmates, and a habit of whispering to himself. This happens when certain words catch his ear and he wants to hear them again, quieter.
fonts.
fonts.
fonts.
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GEORGIATIMESNEWROM ANGAR AMONDMINION TRAJANPROSERIFSABO NDIDOTBODONIROCK WELLCENTURYSCHOOL BOOKBASKERVILLEPE N U LT I M AT E C A M B R I A CASLONPALATINOBEMB OPLANTINBOOKMANOLD STYLEARNOPROMRSEAV
MISSIONLOBSTEREDWA RDIANBOMBSHELLPRO NEXARUSTZAPFINOTHIR STYCAROLYNAHIPSTER GRANADABLUESBURGU ESScriptCHANNELBELLU CCIABR ADLEYHANDBI CKHAMALWAYSCITADEL JACQUES&GILLESCOR INTHIAGREAT VIBES
book of
(fonts)
book of
(fonts)
Product Packaging Project // Book Jacket
book of
(fonts)
fonts. book of
(fonts)
sans-serif script Just exactly likeare what is on Script typefaces based the formsa made with typeface a flexible sounds, sans-serif brush or pen and oftenserifs. have is a typeface without varied strokes reminiscent They can be found in historyof handwriting. There many as early as the 5th are century, different classifications although the classical revival including Brush Script, of the Italian Renaissance English Roundhand and return to old style serifed
Rationalized Script. typefaces made themHowever, virtually the broadest forms of obsolete until the 20th
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fonts. book of
(fonts)
sans-serif
the author
Just exactly like what is
classification are Formal century. Their was much Script and Casual Script. development of sans-serif Formal Scripts are based on typefaces in Germany as a the developments and writings revolt against the ornate of 17th and 18th century lettering of the popular handwriting masters such as Blackletter styles which led to George Bickham, George sans-serif typefaces based on Shelley and George Snell. the purity of geometric forms. Casual scripts developed in Much like serifed typefaces, the 20th century as a result of there are many different photo-typesetting and are classifications more varied andforthesans-serif
typefaces, including Gothic, inconsistencies appear to have Grotesque, Doric, Linear, been a result of using a wet Swiss and than Geometric. pen rather a pen nib.
fonts. book of
sounds, a sans-serif typeface is a typeface without serifs. They can be found in history as early as the 5th century, although the classical revival
(fonts)
of the Italian Renaissance return to old style serifed typefaces made them virtually
Brick Ishmail Heck (Born
November 3rd, 2001) is the
typefaces in Germany as a
November 3rd, 2001) is the
revolt against the ornate
youngest child of Frankie and
lettering of the popular
Mike Heck. He is exceptionally
Blackletter styles which led to
smart, but is easily tired, leading
sans-serif typefaces based on
him to procrastinate or just
the purity of geometric forms.
forget his homework assignments
Much like serifed typefaces,
and other projects. His quirks
smart, but is easily tired, leading him to procrastinate or just forget his homework assignments and other projects. His quirks include obsessions with reading and fonts, difficulty fitting in with his classmates, and a habit of whispering to himself. This happens when certain words catch his ear and he wants to hear them again, quieter.
typefaces and include semi-structural details on many of the letters. People often refer to them as feet, although that is in no way a proper anatomical term when
classifications for serifed
development of sans-serif
H E LV E T I C A M R E AV E S AVENIRARIALFUTUR A BEBASNEUEGILLSANS E U R O PA R A L E WAY E F F RAROBOTOFRUTIGERUNI VERSMYRIADPROBRAN DONGROTESQUETRADEG OTHICENZO SANS-SERIF P ROXIMANOVAAVANTGA R D E C E N T U RY G O T H I C
much earlier than sans-serif
are many different
century. Their was much Brick Ishmail Heck (Born
Mike Heck. He is exceptionally
Serifed typefaces were popular
referring to typography. Their
obsolete until the 20th
youngest child of Frankie and
serif
there are many different
include obsessions with reading
classifications for sans-serif
and fonts, difficulty fitting in
typefaces, including Gothic,
with his classmates, and a habit
Grotesque, Doric, Linear,
of whispering to himself. This
Swiss and Geometric.
happens when certain words catch his ear and he wants to hear them again, quieter.
typefaces, often named for
GEORGIATIMESNEWROM ANGAR AMONDMINION TRAJANPROSERIFSABO NDIDOTBODONIROCK WELLCENTURYSCHOOL BOOKBASKERVILLEPE N U LT I M AT E C A M B R I A CASLONPALATINOBEMB OPLANTINBOOKMANOLD STYLEARNOPROMRSEAV
their origins, including Grecian, Latin, Scotch, Scotch Modern, French Old Style, Spanish Old Style, Clarendon and Tuscan.
fonts. book of
(fonts)
fonts. book of
(fonts)
H E LV E T I C A M R E AV E S AVENIRARIALFUTUR A BEBASNEUEGILLSANS E U R O PA R A L E WAY E F F RAROBOTOFRUTIGERUNI VERSMYRIADPROBRAN DONGROTESQUETRADEG OTHICENZO SANS-SERIF P ROXIMANOVAAVANTGA R D E C E N T U RY G O T H I C
Card Box 6.25 x 8.5 x 1 in Created with http://www.templatemaker.nl
Buy me a coffee! ko-fi.com/tplmkr
Product Packaging Project // Product Box
GEORGIATIMESNEWROM ANGAR AMONDMINION TRAJANPROSERIFSABO NDIDOTBODONIROCK WELLCENTURYSCHOOL BOOKBASKERVILLEPE N U LT I M AT E C A M B R I A CASLONPALATINOBEMB OPLANTINBOOKMANOLD STYLEARNOPROMRSEAV
buy the rest
(se
M N O K L E A B D V
fonts. book of
(fonts)
fonts.
fonts.
GEORGIATIMESNEWROM ANGAR AMONDMINION TRAJANPROSERIFSABO NDIDOTBODONIROCK WELLCENTURYSCHOOL BOOKBASKERVILLEPE N U LT I M AT E C A M B R I A CASLONPALATINOBEMB OPLANTINBOOKMANOLD STYLEARNOPROMRSEAV
H E LV E T I C A M R E AV E S AVENIRARIALFUTUR A BEBASNEUEGILLSANS E U R O PA R A L E WAY E F F RAROBOTOFRUTIGERUNI VERSMYRIADPROBRAN DONGROTESQUETRADEG OTHICENZO SANS-SERIF P ROXIMANOVAAVANTGA R D E C E N T U RY G O T H I C
book of
book of
(fonts)
fonts. book of
MISSIONLOBSTEREDWA RDIANBOMBSHELLPRO NEXARUSTZAPFINOTHIR STYCAROLYNAHIPSTER GRANADABLUESBURGU ESScriptCHANNELBELLU CCIABR ADLEYHANDBI CKHAMALWAYSCITADEL JACQUES&GILLESCOR INTHIAGREAT VIBES
(fonts)
buy the rest of the series (series)
(fonts)
MISSIONLOBSTEREDWA RDIANBOMBSHELLPRO NEXARUSTZAPFINOTHIR STYCAROLYNAHIPSTER GRANADABLUESBURGU ESScriptCHANNELBELLU CCIABR ADLEYHANDBI CKHAMALWAYSCITADEL JACQUES&GILLESCOR INTHIAGREAT VIBES
t of the series
eries)
Card Box 6.25 x 8.5 x 1 in Created with http://www.templatemaker.nl
Buy me a coffee! ko-fi.com/tplmkr
fonts. book of
(fonts)
fonts.
fonts.
H E LV E T I C A M R E AV E S AVENIRARIALFUTUR A BEBASNEUEGILLSANS E U R O PA R A L E WAY E F F RAROBOTOFRUTIGERUNI VERSMYRIADPROBRAN DONGROTESQUETRADEG OTHICENZO SANS-SERIF P ROXIMANOVAAVANTGA R D E C E N T U RY G O T H I C
MISSIONLOBSTEREDWA RDIANBOMBSHELLPRO NEXARUSTZAPFINOTHIR STYCAROLYNAHIPSTER GRANADABLUESBURGU ESScriptCHANNELBELLU CCIABR ADLEYHANDBI CKHAMALWAYSCITADEL JACQUES&GILLESCOR INTHIAGREAT VIBES
book of
book of
(fonts)
GEORGIATIMESNEWROM ANGAR AMONDMINION TRAJANPROSERIFSABO NDIDOTBODONIROCK WELLCENTURYSCHOOL BOOKBASKERVILLEPE N U LT I M AT E C A M B R I A CASLONPALATINOBEMB OPLANTINBOOKMANOLD STYLEARNOPROMRSEAV
Card Box 6.25 x 8.5 x 1 in Created with http://www.templatemaker.nl
Buy me a coffee! ko-fi.com/tplmkr
(fonts)
buy the rest of the series (series)
Product Packaging Project //