Political Information & Design Team TGM Emily Sappington, Kyree Holmes, Mark Choi
Research Question How can we design information to help young adults become politically informed in an engaging manner?
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Why is this a problem? Total Adults 18-24 - 45% registered to vote - 21% voted College Educated Adults 18-24 - 64% registered to vote - 33% voted *U.S. Census Bureau 2010 Survey
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What are their unique needs? “I would love to follow certain elected officials via their Twitter to see what they are reading and their responses.” “I want weekly Skype conference calls with relevant political project leaders!” “There should be nonpartisan Wikipedia styled moderation, but sourced from established or first person accounts.” Problem Space •
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Key Research Findings Exploratory Research Excess information Unapproachable language Difficulty keeping current
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Key Research Findings Generative Research Entertainment Convenience Filtering Social experience
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The “HaHa Hmm...” Model
Haha Hmm... ENTERTAINING EXCITING
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ENGAGING
SELF CHOICE
INTERESTING
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User Testing
ACTIONABLE
PERSONABLE
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haha
entertainment draws users in
Fantasy Congress hmm
engagement
straight factual information informs interested users Problem Space •
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gaming and competition keeps users engaged and seeking information User Testing
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Prototype Version 1
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Prototype Version 1
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Scenario-lead User Enactment
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Concept Evaluation Scenario-lead user enactments 22 Mid-fi interface mockups 5 Participants (2 Males, 3 Females) 1 Hour each
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User Testing Findings Politician bios are great and could show more info visually Users liked the microviews and they remembered more Users liked actionable parts Users went from “haha” to “hmm” The interface had a “natural flow”
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Design Implications Joining with a news force would add credibility Queue articles & videos Customization is BIG Filter issues related to me Get rid of the “login” page Share buttons & more icons
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Prototype Version 2
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Prototype Version 2
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Fantasy System Draft your team of Members of Congress (MCs)
Earn points as your MCs legislate effectively
Manage by trading,
benching, or picking up free MCs
Win by getting the most
points by end of the season
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How to Play Select League Mode
League Type
Scoring
Mode 1
Congress
All Issues
Mode 2
League Customized Issues
Mode 3
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Point System
Winning
Highest point total wins!!!
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Site Map Opening Screen View Standings League Standings Upcoming Bills League News
Home
League
Overview
Overview
League Forum
Standings
Leaders
Team Stats
Hot Issues
Upcoming Bills
Prototype
Add P-Team to Bill View Performance My Profile
Find Players Hot Players Search Filter
My Team
Roster
Players
Player List
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Find News Issue News Customize News (Haha vs Hmm)
Manage
My Profile
User Testing
Act & Engage
Share w Friends Contact via Email
Research News Bar (Haha vs Hmm)
Share Email) Email
Filter Players
Correct Stats
Video
League Leaders
Audio
History/ Queue
Add/Drop/ Trade
Mobile
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haha
entertainment draws users in
Fantasy Congress hmm
engagement
straight factual information informs interested users Problem Space •
Prototype
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gaming and competition keeps users engaged and seeking information User Testing
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Refined Prototype •
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Haha User logs on site to see something funny Sees that Senator Emma Saple was “glitter bombed” again Clicks to read the article for the picture Learns that the glitter bombing was organized by the Glitterati, a group closely haha associated with Occupy Wall Street Problem Space •
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Hmm Peruses a list of issues associated with Occupy found below the article Clicks on the issues to see if there are any related bills underway Finds a bill about tax breaks set to be voted on later that day
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hmm
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Engagement Reads a summary of the bill and skims a few articles related to it Sends players who will most likely vote against the bill to Fantasy Congress Comes back to site later to see that the bill was rejected by both Congress and engagement Fantasy Congress
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Next Steps Refine prototype A/B Testing Create video sketch
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Thank you!
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Point System Details
Recap Recap •
Generative Research • User Testing •
Prototype • Design Concepts • Personas •
• Steps NextNext Steps
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Business Models Partnerships Advertising revenue Sell demographic information Predictive software Premium content
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Google News
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Competition Matrix News on
Self Entertain Issue + Attract Person
News Filter Ease of User Use Friendly Function News
Fantasy Point System None
Bill, Passing, %, Maverick Bill, Passing
Bill, Passing,
Flipping
Bill, Passing, Fantasy Vote
The Hill
TGM Fantasy Play with Politics
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