Flipping The Hill

Political Information & Design Team TGM Emily Sappington, Kyree Holmes, Mark Choi

Research Question How can we design information to help young adults become politically informed in an engaging manner?

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

3

Why is this a problem?

Total Adults 18-24 - 45% registered to vote - 21% voted College Educated Adults 18-24 - 64% registered to vote - 33% voted *U.S. Census Bureau 2010 Survey

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

4

What are their unique needs?

“I would love to follow certain elected officials via their Twitter to see what they are reading and their responses.”

“I want weekly Skype conference calls with relevant political project leaders!”

“There should be nonpartisan Wikipedia styled moderation, but sourced from established or first person accounts.”

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

5

Key Research Findings Exploratory Research Excess information Unapproachable language Difficulty keeping current

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

6

Key Research Findings Generative Research Entertainment Convenience Filtering Social experience

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

7

The “HaHa Hmm...” Model

Haha Hmm...

ENTERTAINING EXCITING

Problem Space •

ENGAGING

SELF CHOICE

INTERESTING

Prototype

•

User Testing

ACTIONABLE

PERSONABLE

•

Refined Prototype •

Next Steps

8

haha

entertainment draws users in

Fantasy Congress hmm

engagement

straight factual information informs interested users Problem Space •

Prototype

•

gaming and competition keeps users engaged and seeking information User Testing

•

Refined Prototype •

Next Steps

9

Prototype Version 1

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

10

Prototype Version 1

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

11

Scenario-lead User Enactment

12

Concept Evaluation Scenario-lead user enactments 22 Mid-fi interface mockups 5 Participants (2 Males, 3 Females) 1 Hour each

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

13

User Testing Findings Politician bios are great and could show more info visually Users liked the microviews and they remembered more Users liked actionable parts Users went from “haha” to “hmm” The interface had a “natural flow”

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

14

Design Implications Joining with a news force would add credibility Queue articles & videos Customization is BIG Filter issues related to me Get rid of the “login” page Share buttons & more icons

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

15

Prototype Version 2

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

16

Prototype Version 2

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

17

Fantasy System Draft your team of Members of Congress (MCs)

Earn points as your MCs legislate effectively

Manage by trading,

benching, or picking up free MCs

Win by getting the most

points by end of the season

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

18

How to Play Select League Mode

League Type

Scoring

Mode 1

Congress

All Issues

Mode 2

League Customized Issues

Mode 3

Problem Space •

Prototype

•

User Testing

•

Point System

Winning

Highest point total wins!!!

Refined Prototype •

Next Steps

19

Site Map Opening Screen View Standings League Standings Upcoming Bills League News

Home

League

Overview

Overview

League Forum

Standings

Leaders

Team Stats

Hot Issues

Upcoming Bills

Prototype

Add P-Team to Bill View Performance My Profile

Find Players Hot Players Search Filter

My Team

Roster

Players

Player List

•

Find News Issue News Customize News (Haha vs Hmm)

Manage

My Profile

User Testing

Act & Engage

Share w Friends Contact via Email

Research News Bar (Haha vs Hmm)

Share Email) Email

Filter Players

Correct Stats

Video

League Leaders

Audio

History/ Queue

Add/Drop/ Trade

Mobile

Problem Space •

Manage Team

•

Refined Prototype •

Next Steps

20

haha

entertainment draws users in

Fantasy Congress hmm

engagement

straight factual information informs interested users Problem Space •

Prototype

•

gaming and competition keeps users engaged and seeking information User Testing

•

Refined Prototype •

Next Steps

21

Haha User logs on site to see something funny Sees that Senator Emma Saple was “glitter bombed” again Clicks to read the article for the picture Learns that the glitter bombing was organized by the Glitterati, a group closely haha associated with Occupy Wall Street Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

22

Hmm Peruses a list of issues associated with Occupy found below the article Clicks on the issues to see if there are any related bills underway Finds a bill about tax breaks set to be voted on later that day

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

hmm

Next Steps

23

Engagement Reads a summary of the bill and skims a few articles related to it Sends players who will most likely vote against the bill to Fantasy Congress Comes back to site later to see that the bill was rejected by both Congress and engagement Fantasy Congress

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

24

Next Steps Refine prototype A/B Testing Create video sketch

Problem Space •

Prototype

•

User Testing

•

Refined Prototype •

Next Steps

Thank you!

26

Point System Details

Recap Recap •

Generative Research •

User Testing •

Prototype • Design Concepts • Personas

•

• Steps NextNext Steps

27

Business Models Partnerships Advertising revenue Sell demographic information Predictive software Premium content

Recap

•

User Testing

•

Prototype

•

Next Steps

28

Google News

Recap

•

User Testing

•

Prototype

•

Next Steps

29

Competition Matrix News on

Self Entertain Issue + Attract Person

News Filter Ease of User Use Friendly Function News

Fantasy Point System None

Bill, Passing, %, Maverick Bill, Passing

Bill, Passing,

Flipping

Bill, Passing, Fantasy Vote

The Hill

TGM Fantasy Play with Politics

Recap

•

User Testing

•

Prototype

•

Next Steps