Flipping The Hill

Reshaping Political Information: Enabling Action through Knowledge

Team TGM

Kyree Holmes

Emily Sappington Mark Choi

2

The Problem Total US Adults 18-24 w/ College Education:

14.5 M

Registered Voters:

55% (8 M)

Reported Voted:

27.5% (4 M)

*U.S. Census Bureau 2010 Survey

Problem Space

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Research & Model

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Prototype

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Feasibility

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Research Question How can we design information to help young adults become politically informed in an engaging manner?

Problem Space

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Research & Model

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Prototype

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Feasibility

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Goal Statement To socially engage young college students in the political process by providing a low barrier to entry, a method to maintain interest, and be self engaging.

Problem Space

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Research & Model

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Prototype

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Feasibility

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Young Voters & Information Confusion & lack of knowledge

I don’t understand how our political process works

Problem Space

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Political Bills make no sense to me...they’re too long and wordy

Research & Model

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Prototype

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Feasibility

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Barriers to knowledge

Shaping Information

Excess information Unapproachable language Difficulty keeping current

Entertainment Convenience Filtering Social experience

Problem Space

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Research & Model

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Prototype

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Feasibility

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INTRIGUING ENTERTAINING

FILTERABLE CUSTOMIZABLE

INTERESTING

EXCITING

INFORMING

Haha Hmm...

Action SOCIABLE

ENGAGING SHARABLE

Problem Space

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Research & Model

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Prototype

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Feasibility

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From Model to Prototype Our model dictated that we need: A form that makes political information easy to read A product that will keep users’ interest over time A design that builds upon the power of entertainment for early engagement

Recap Problem • Research Research &• Model • Prototype

• • Space Generative Personas • Design Concepts

• Feasibility Next Steps

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What does our solution do?

It makes information accessible It shows voters how getting involved can produce results and lead to change It helps voters figure out what they should be concerned about It helps voters find good sources that match what they want to know And its fun to play!

Recap Problem • Research Research &• Model

• • Space Generative Personas

• • Prototype Design Concepts

• Feasibility Next Steps

A part news-source, part fantasy game, that enables young voters to understand the U.S. political landscape, find entertaining content, and take action to get involved in politics.

• Research •

Prototype

Education

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Health Care Environment Foreign Affairs Congress

Voting Project

Senate House of Reps Executive more

Customization : User picks their content

• Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in rep velit

Recap Problem • Research Research &• Model

• • Space Generative Personas

Haha - Hmm slider : Slider allows users to choose how much serious versus entertaining content they view

Color Cues: Frame colors match the hahahmm slider

• • Prototype Design Concepts

• Feasibility Next Steps

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Prototype

Bill Layout: Brief summaries, parties involved, actions possible, & bill progress in easy-to-read way.

1 #

!!

LOSER

Badges & Awards: Users get awards when they “win” and users can also send badges to one-another.

Sign a Petition: One of many actions users can take, including emailing their representatives, sending content to friends, and eventually, voting in the real world.

Bill passes in the House of Representatives

Recap Problem • Research Research &• Model

• • Space Generative Personas

• • Prototype Design Concepts

• Feasibility Next Steps

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Prototype Voting Project • Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Recap Problem • Research Research &• Model

• • Space Generative Personas

The Push-Pin Icon: Users save information to read later or come back to.

Gaming & Learning: Users strategize which players they send into the game based on their research of the candidate’s voting record and the Bill’s political appeal.

• • Prototype Design Concepts

• Feasibility Next Steps

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To recap, our design does the following: It makes information accessible It shows voters how getting involved can produce results and lead to change It helps voters figure out what they should be concerned about It helps voters find good sources that match what they want to know And its fun to play!

Recap Problem • Research Research &• Model

• • Space Generative Personas

• • Prototype Design Concepts

• Feasibility Next Steps

15

Business Model Polling

Politicians

What the users think...

Premium content

Flipping The Hill Targeted advertising

Users

Busineses Recap Problem • Research Research &• Model

• Prototype

• • Space Generative Personas • Design Concepts

• Feasibility Next Steps

Flipping

The Hill

Action • petition

To Summarize...

Financial Aid Bill Helen Romloff (MA)

Nick Statesman (OK)

James Warren (FL)

Carol Nesbitt (WV) push to add your name

We created a design that works for various users: - Competitive - Politically inclined - Politically distanced A design that can be: - A classroom educational tool - A revenue and data source for various parties

Cancel

Problem Space

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Research & Model

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Prototype

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Feasibility

Flipping The Hill introduces the political process to young adults starting with lighthearted entertainment, to diving in, to learning how the political system works and engaging with it through a game.

Problem Space

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Research & Model

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Prototype

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Feasibility

Thank you!

- Team TGM!

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Problem Space

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Manage Team

Add P-Team to Bill View Performance My Profile

My Team

Roster

Find Players Hot Players Search Filter

Find News Issue News Customize News (Haha vs Hmm)

Players

My Profile

Player List

News Bar (Haha vs Hmm)

Share Email) Email

Correct Stats

Video

League Leaders

Audio

History/ Queue

Add/Drop/ Trade

Research & Model

Share w Friends Contact via Email

Research

Filter Players Manage

Act & Engage

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Prototype

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Feasibility

Competition Matrix Self Attract

Problem Space

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Entertain

Research & Model

News on Issue + Person

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Fantasy Platform

User Friendly

Prototype

News Platform

Filter News

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Feasibility