SCAD

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Writing

In tweets and tomes, masterful writing speaks volumes. Creative careers. Blogger Communications director Copywriter Editor Journalist Magazine staff writer Marketing coordinator Social media specialist Technical writer Web/interactive writer

In SCAD coursework, students pen traditional and next-gen forms of writing, from advertisements and manuscripts to podcasts and TV pitches.

From the bookstore to the boardroom and the printed page to the digital spectrum, today’s writers require the agility to navigate short and long formats with incisive prose and descriptive fair. SCAD writing students master the art of written storytelling through a program encompassing traditional and emerging media. SCAD writers study creative nonfction, fction, digital journalism, online reporting for a variety of platforms, and writing for companies and organizations, with opportunities to explore podcasting, adaptation, and pitching for flm and television, and more. Coursework prepares students to pen eye-catching advertisements and social media posts, deep feature articles, powerful scripts and speeches, gripping novels, and memoirs, pioneering immersive reality experiences, and in-demand TV and flm pitches. Students are led by an accomplished writing faculty with bylines and credits at noteworthy publications, including National Geographic, The New York Times, Oxford American, Publishers Weekly, and Town & Country. Much like their professors, SCAD students have contributed articles to Harper’s Bazaar, McSweeney’s Internet Tendency, The New York Times, Swink magazine, USA Today, and others.

Students amplify their portfolio with columns and broadcast blocks at award-winning student-run media organizations like District, The Connector, SCAN magazine, and SCAD Radio. Combined, these entities have won hundreds of awards from the Associated Collegiate Press, College Media Association, and the Society of Collegiate Journalists. Even before graduating, students secure literary agents and sell books and book proposals. Alumni have earned James Beard Awards and have authored articles and stories at the world’s foremost names in print and broadcast media as well as Fortune 500 companies and non-profts.

The write stuff. Time Vanity Fair Marvel Comics Penguin Random House The Atlantic ABC News IBM Bustle Garden & Gun Eater BET Disney Consumer Products

scad.edu/Writing

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