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Ali

I’m a highly creative designer and illustrator. Inspired by travel, typography trends and adventure. Powered by sweet treats and sunshine.

Having primarily worked on licensed greetings products for major retailers, and creation of visual communication across a range of platforms within a marketing environment - I’m very experienced in working on designs from initial concept through to final delivery. I have significant understanding of printing/art working processes for production, working to strict brand guidelines and design approval stages.

I have a strong commercial awareness, a versatile style. I love collaborating with others and am always excited and passionate to tackle any new design challenge that comes my way.

EMMA HOLDWAY Graphic Designer

My role as designer for job board CV-Library has broadened my skills and experience on working within a corporate environment. I collaborated with the marketing department to create a wide range of artwork which ranged from developing new brand identity to social media posts, event collateral and the company christmas card.

Licensed greetings

Whist working for Gemma International, I was fortunate to have worked in a busy design studio team creating a large variety of designs, prints and packaging for some much loved childrens brands and licenced products. This has given me a strong knowledge of designing innovative greetings products while adhering to brand guidelines and styleguides. Excellent communication with licensors and my team was key to ensure that projects progressed smoothly through approval stages to production.

Self initiated & innovation projects

In addition to licensed ranges, I also created generic designs and own brand ranges. I was proud to be lead designer for ‘Little Thoughts’ and ‘Thumblebee which were created to fill gaps in the market and proved popular with retailers.

Cards and party products

An extremely exciting range to work on for the Natural History Museum. The designs were produced with a cold foil finish.

Whilst on maternity leave, I was inspired to create a series of illustrations for nursery prints posters and milestone cards. I love to do as much development on this in my spare time as I can.