Emma HOLDWAY wor k e xampl e s
Hey I’m Emma...
l i tt le
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ut bo a bit
me... I’m a highly creative designer and illustrator, powered by sweet treats and inspired by travel, typography and quirky creatures. Having primarily worked on children’s licenced greetings products for major retailers, I’m experienced in working on trend -led designs and taking them on the journey from inital concept through to final production. I have a strong commercial awareness, a versatile style and am always eager to broaden my creative abilites. The thing that makes me most happy (besides sunshine and chocolate :)) is creating compelling and engaging designs that bring smiles and joy!
Licensed greetings Whist working for Gemma International, I was fortunate to have worked in a busy design studio team creating a large variety of designs, prints and packaging for some much loved childrens brands and licenced products. This has given me a strong knowledge of designing innovative greetings products while adhering to brand guidelines and styleguides. Excellent communication with licensors and my team was key to ensure that projects progressed smoothly through approval stages to production.
Creation of material for events, such as tradeshow graphics and brochures
Self initiated & innovation projects In addition to licensed ranges, I also created generic designs and own brand ranges. I was proud to be lead designer for ‘Little Thoughts’ and ‘Thumblebee which were created to fill gaps in the market and proved popular with retailers.
Male & Female development
Studio by Gemma Gift wrap and premium card range
Promotional / point of sale graphics
My role as Designer within the Marketing team for job board CV-Library has given me a breadth of experience in creating engaging visuals for both online and offline communications while ensuring corporate brand guidelines are adhered to. I collaborated with teams across the business create a wide range of artwork which ranged from outdoor advertising to the company christmas card. I am very familar in working on varied projects such as new brand identity development, social media posts and event collateral within a fast paced environment.
Freelance & Personal Projects
Branding / Logo development / Illustration
I love to illustrate quirky creatures and have a particular partiality for a marsuipal or two!
Card designs for Scribbler, Wuzci, Thortful & Ohh deer
Since having a small person of my own, I have been inspired to ignite my passion for creating my own illustrations, patterns and hand lettering. I have recently started working on new designs for nursery prints, posters and milestone cards. I love to work on this as much as possible in my spare time.
Etsy - Wall Art
thank you
! get in touch: emmaholdway5@gmail.com +44 (0)7793077203 @paperpigeoncreative