Making Zuidas Winter School Jan 25 - Feb 3, 2012
Amsterdam
Spatial Planning and Strategy
Amsterdam
Zuidas ambition
Amsterdam
Zuidas ambition
global competitiveness
Operational Aerotropolis Amsterdam Developing Aerotropolis
Zuidas position
Amsterdam
zuidas global platform for interactions
Amsterdam
Metropolitan regions with more than 5 million residents
World Aerotropolis Kasarda, 2011
Metropolitan Regions with more than 5 million residents.
Randstad Regional Hubs.
Regional Hubs
E STON IA
N ORWAY
Moscow S WE D E N
Leeuwarden
Groningen
LATV IA R US S IAN FE DE R ATION
IRE LA N D
Source: Rijkwaterstaat, I&M (NL Ministry of Infrastructure and the Environment); CBS (Statistics Netherlands); Kadaster (NL Lan Registry Office); PBL Netherlands Environmental Assessment Agency
LITHU A N I A
D E N MA RK
BELARUS
U N ITE D K IN GD OM N E THE RLA N D S Randstad
Berlin-Brandenburg
UK R AINE POLA N D
South East England
GE RMA N Y Rhine-Ruhr BE LGIU M
CZE CH RE P.
Rhine-Main
S LOVA KIA
LU X . Ile de France
Stuttgart
AU STRIA Munich
HU N GA RY R O MANIA
FRA N CE
S WITZE RLA N D
Haarlem
Almere
Amsterdam
S LOV E N IA
Lombardia B OSN IA HE RZEGOWINA
SE RBIA
B ULGAR IA Istanbul
MACEDONIA
I T A LY
TUR K EY
ALBANIA
Barcelona Madrid
PORTUGA L
GREECE
SPA IN
Operational Aerotropolis Developing Aerotropolis
ties in 1km density cells.
Apeldoorn Amersfoort
The Hague
Highspeed rail link to Belgium and France
Utrecht Arnhem
Randstad boundary
port airport
Rotterdam
highways
Nijmegen
intercity rail regional rail 25 km 50 km
Workplace densities in 1km density cells.
Workplace densities in 1km density cells.
Burdett et al., (2011). The Tale of Two Regions. LSE Cities, London.
Burdett et al., (2011). The Tale of Two Regions. LSE Cities, London.
Amsterdam 2 23,886 pp/km
Amsterdam 19,512 pp/km
Regional Work Hubs Related Commuter Flows
2
Almere 7,515 pp/km
2
Leeuwarden
Almere 7,173 pp/km 2
Haarlem 8,342 pp/km
2
2
Randstad Work Related Commuter Flows.
The Hague 20,875 pp/km
The Hague 19,072 pp/km
2
2
Amersfoort 6,660 pp/km
Amersfoort 2 9,306 pp/km
2
Haarlem
Almere
Amsterdam
Apeldoorn Amersfoort Amersfoort
Utrecht 10,796 pp/km
Rotterdam 15,560 pp/km
of Two Regions. LSE Cities, London.
Amsterdam
Utrecht 19,015 pp/km2
2
commuters in one direction more than 15,000 10,000 port to 15,000
Rotterdam 2 21,723 pp/km 2
5,000 to 10,000 airport 1,000 to 5,000 highways 500 to 1,000 intercity rail 100 to 500 regional rail up to 100 25 km 50 km
Source: Randstad: LISA (NL Companies and Employment Register); Istanbul: Eurostat; Mexico City: INEGI (MX National Institute of Statistics and Geography)
The Hague
Highspeed rail link to Belgium and France
Utrecht Arnhem
Randstad boundary
Rotterdam Nijmegen
Groningen
Source: CBS (Statistics Netherlands); Rijkwaterstaat, I&M (NL Ministry of Infrastructure and the Environment); PBL Netherlands Environmental Assessment Agency
Residential densities in 1km density cells.
Haarlem 12,287 pp/km
Source: Eurostat; ESPON (European Spatial Planning Observation Network)
C R O AT I A
Zuidas international business district Randstad
South East
Ile de France
Square Mile
La Defence
Business District Comparison La Defence
Square Mile ZUIDAS
CANARY WHARF
LA DEFENSE Business Cluster Regional Airport
FINANCIAL
MIX BUSINESS
FINANCIAL & LAW
1,500,000sqm
1,300,000sqm
est.1988 connectivity
connectivity
connectivity
Urban Area 1,600,000sqm Business Cluster
est.1958
est.1997
Int’l Airport
Regional Airport Int’l Airport Urban Area
housing 75m2/un. 10m2/ps
Amsterdam
4parking /1000m2
7parking /1000m2
housing 125m2/un. 19m2/ps
housing 80m2/un.
10parking /1000m2 12m2/ps
Zuidas strategy
Amsterdam
Zuidas strategy
Strategy • Branding • Hub & Spokes systems • Spatial guides & interventions Amsterdam Zuid daily passengers 2025 2010
Randstad
World
culture
sterdam Am sterdam Am
Schiphol A hiphol Airpo Sc r
international congresses
education
medical services
recreation
art museums
hotels
creative industries
real estate
other financial services
law firms
brand
s as uid
d Zui as
bars
tourism
ZZuid a
otrt irp
food education
IT & media
art galleries food
Netherlands government
trading platform
events scene
shopping
industry multinational business
IT & media
food
government
housing housing real estate
commerce
law firms
culture
industry
IT& media recreation
financial services
creative education industries
food
industry other
transportation logistics
medical services trading platform
=10.000 people
Amsterdam
financial services
housing
Zuidas branding
approach Amsterdam
World Tulip Trade. Zuidas - Identity and Uniqueness Outsourcing flower production.
physical market consumption
consumption
production
production
Amsterdam
World Tulip Trade. Virtual trading platform.
Zuidas - Identity and Uniqueness
virtual virtual market market consumption
consumption
production
production
Amsterdam
World Tulip Trade. Existing.
Zuidas - Identity and Uniqueness
Aalsmeer international trade centre for flowers and plants.
Flower Warehouse. http://www.floraholland.com
Amsterdam
Flower Auction Room. http://www.floraholland.com
World Tulip Trade. Proposed.
Zuidas on the world map
Amsterdam Zuidas international trade centre for flowers, plants and food.
Virtual Trading Floor. Asymptote Architecture.
Amsterdam
Virtual Trading Floor. Asymptote Architecture.
Zuidas - Identity and Uniqueness “air gateways anchors of 21st century metropolitan development where distant travelers and locals alike can: • conduct business, • exchange knowledge, • shop, • eat, • sleep, • be entertained without going more than 15 minutes from the airport” Kasarda, J.D. (2011). www.aerotropolis.com
Amsterdam
Zuidas - Identity and Uniqueness CITY OF AMSTERDAM
PROGRAMME ADVISORY COMMITTEE
ART SUPERVISOR
VIRTUAL MUSEUM ZUIDAS FOUNDATION
VIDEO SCREEN PARK
OPEN AIR MUSEUM
WORLD ART CENTER
Vrije Universiteit
Gerrit Rietveld Academy of arts
Amsterdam
Public
Zuidas 21st century context
work life
Amsterdam
Zuidas 21st century context
work life
Amsterdam
work life
Zuidas - Be Dutch & Be International
Amsterdam
Amsterdam Airport
Amsterdam Airport
Amsterdam Airport
marketing & Unique Selling Points
Amsterdam
Zuidas Hub & Spokes
scales Amsterdam
Existing company profiles
Zuidas world scale
World
Netherlands government
food education d Zui as
IT & media
other financial services
law firms industry financial services
Amsterdam
real estate
Reinforce the economic networks
Zuidas world scale
World
Netherlands government
food education
trading platform
d Zui as
IT & media
industry
Amsterdam
medical services other financial services
law firms
financial services
real estate
Existing work related commuting patterns Randstad
Zuidas in Randstad Amsterdam Zuid daily passengers 2010
=10.000 people Amsterdam
Future work related commuting patterns Randstad
Zuidas in Randstad Amsterdam Zuid daily passengers 2025 2010
=10.000 people Amsterdam
Geographic distribution of financial services
Business Locations Finance Headquaters Internet main port Banks (>50 emp.) Work intensive firms (>1000 emp.)
Largest Dutch firms
National firms ranked by assets (Forbes, 2005/2005)
Insurance firms > 500 emp. national and foreign
Insurance firms >200 emp. national & foreign
Insurance firms >100 emp. national & foreign
Insurance firms >100 emp. national & foreign
Existing office location RAI WTC
Amsterdam
Rocco de Campos Pereira, R. 2007. An Urban Geography of Globalisation. Phd
Geographic distribution of creative industries
cultural and museum facilities architect firms artists firms
Amsterdam
Economic hub and spokes - Interaction Density 1 financial services
Amsterdam
creative services
Urban interactions - Density 2 financial services
Amsterdam
creative services
Urban interactions - Density 3 financial services
Amsterdam
creative services
Existing relationships
Zuidas in the triangle culture
sterdam Am
events scene
art galleries
bars
Zuid a
ort irp
brand
tourism
art museums
s
Schiphol A
food
hotels
creative industries
international congresses
education recreation
shopping
industry multinational business
IT & media
food
government
housing housing real estate
commerce
law firms
culture IT& media recreation
creative education industries
food
other
transportation logistics Amsterdam
industry
medical services
financial services
housing
Future relationships
Zuidas in the triangle culture
sterdam Am sterdam Am
events scene
historic city
bars
food ZZuid a
brand
tourism
s as uid
otrt irp
Schiphol A hiphol Airpo c S r
art galleries
global CBD
airport city
art museums
hotels
creative industries
international congresses
*Central Business District
education recreation
shopping
industry multinational business
IT & media
food
government
housing housing real estate
commerce
law firms
culture IT& media recreation
creative education industries
food
other
transportation logistics Amsterdam
industry
medical services trading
financial services
housing
Strategic Spatial Interventions
Amsterdam
Strategic Spatial Plan
Schipol International Center
Strategic Spatial Plan - Zuidas Amsterdam City Center
500 m 1 km Station Amsterdam-Zuid Branding typologies (virtual flower auction center; multi-tenant oriented spaces; interactive design; corporate workstyle spaces) Schipol International Center
International/National Business park New development (mixed-residential; hospitality services; temporary structures; creative campus) Public green Existing buildings City green
Amsterdam 500 m
Longitudinal axis Transverse axis
RESIDENTIAL RESIDENTIAL
OFFICE
RECREATION
RETAIL / F&B Amsterdam
OFFICE
RECREATION
RETAIL / F&B
Amsterdam
Zuidas strategic spatial interventions • develop station area
Amsterdam
Zuidas strategic spatial interventions • develop station area • create quality public space
Amsterdam
Zuidas strategic spatial interventions • develop station area • create quality public space • let the market develop the international business strip
Amsterdam
Zuidas strategic spatial interventions • develop station area • create quality public space • let the market develop the business strip • develop the fringes
Amsterdam
Zuidas strategic spatial interventions • develop station area • create quality public space • let the market develop the business strip • develop the fringes • create connections
Amsterdam
Zuidas strategic spatial interventions • develop station area • create quality public space • let the market develop the business strip • develop the fringes • create connections • let meeting points emerge
Amsterdam
Amsterdam
Zuidas station area
Amsterdam
Amsterdam
Amsterdam
Zuidas station area
Amsterdam
Zuidas station area
Amsterdam
Amsterdam
Zuidas east-west axis
Amsterdam
Amsterdam
Zuidas east-west axis
Amsterdam
Zuidas east-west axis
Amsterdam
Amsterdam
Zuidas human scale street
Amsterdam
Zuidas human scale street
Amsterdam
BEFORE
Amsterdam
BEFORE: AREA AROUND METRO STOP
Amsterdam
Zuidas urban life injection
Amsterdam
Zuidas human scale street
Amsterdam
Zuidas development strategy
Amsterdam
FIRST STEP
Zuidas development strategy
Amsterdam
ZUIDAS BUSINESS ASSOCIATION
Zuidas development strategy
Exemption or reduction from real estate tax Tax refund for foreign investors Amsterdam
Zuidas development strategy Scenario 1
Schipol International Center
500 m 1 km Station Amsterdam-Zuid Amsterdam
Zuidas development strategy Scenario 2
Schipol International Center
500 m 1 km Station Amsterdam-Zuid Amsterdam
Zuidas development strategy Scenario 3
Schipol International Center
500 m 1 km Station Amsterdam-Zuid Amsterdam
Making Zuidas Questions
Amsterdam
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