MARKETING UPDATE 151 Old Church Road Greenwich May 29, 2024
RECENT AND UPCOMING MARKETING
DAN’S PAPER - PRINT
APRIL 19
14,000 Circulation: A weekly lifestyle publication in the Hamptons.
HOULIHAN LAWRENCE PORTFOLIO OF HOMES
APRIL 29
17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.
GREENWICH MAGAZINE
APRIL
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
INSTAGRAM PROMOTION
APRIL
Posted on Ellen Mosher, Amanda Miller and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
APRIL
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
APRIL
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
APRIL
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
RECENT AND UPCOMING MARKETING
NYT.COM - DIGITAL BANNER AD
APRIL
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
DIGITAL BANNER CAMPAIGN
MAY
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
FINANCIAL
TIMES (UK) PRINT AD
MAY 5
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening.
NY COTTAGES AND GARDENS - PRINT AD
MAY/JUNE ISSUE
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
CONNECTICUT COTTAGES AND GARDENS - DEEDS & DON’TS SECTION
MAY ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
NEW YORK TIMES - SUNDAY REAL ESTATE SECTION PRINT AD
MAY 12
The Sunday Real Estate section includes New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey. Circulation of 208,400
RECENT AND UPCOMING MARKETING
GOOGLE RETARGETING PROPERTY AD
MAY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
INSTAGRAM PROMOTION
MAY
Posted on Ellen Mosher, Amanda Miller and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
MAY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
MAY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
NYT.COM - DIGITAL BANNER AD
MAY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
DIGITAL BANNER CAMPAIGN
JUNE
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
RECENT AND UPCOMING MARKETING
CONNECTICUT COTTAGES AND GARDENS - PRINT AD
JUNE ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
NYT.COM - DIGITAL BANNER AD
JUNE
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
INSTAGRAM PROMOTION
JUNE
Posted on Ellen Mosher, Amanda Miller and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
JUNE
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.rotation on Brooklyn’s leading digital publications.
BROWNSTONER - DIGITAL BANNER AD
JUNE
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
JUNE
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
JULY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
RECENT AND UPCOMING MARKETING
INSTAGRAM PROMOTION
JULY
Posted on Ellen Mosher, Amanda Miller and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
JULY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.rotation on Brooklyn’s leading digital publications.
BROWNSTONER - DIGITAL BANNER AD
JULY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
JULY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
PAST MARKETING
MARCH 1 TO APRIL 16
PAST MARKETING
MARCH 1 - APRIL 16, 2024
151 OLD CHURCH ROAD - LISTING GOES LIVE
MARCH 1
TARGETED EMAIL CAMPAIGN
MARCH 1
Pre list introduction Email sent to all New York and Greenwich Houlihan Lawrence agents.
Property introduction sent to Wealth Engine Database - An exclusive list through our Luxury Portfolio program of high net worth individuals.
Property introduction sent to top Greenwich and New York agents who are currently working with high net worth buyers.
INSTAGRAM PROMOTION
MARCH 1
Posted on Ellen Mosher, Amanda Miller and Houlihan Lawrence Greenwich Brokerage accounts.
GEO TARGETED DIGITAL BANNER CAMPAIGN
MARCH 1
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Campaign guarantees 250,000 impressions over 2 months. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
MARCH 4
151 Old Church Road is displayed prominently within carousel and link directly to the home’s webpage.
JUST LISTED CARD
MARCH 5
Sent to targeted addresses throughout Westchester, Greenwich and affluent Manhattan postal codes.
PAST MARKETING
MARCH 1 - APRIL 16, 2024
FACEBOOK AD CAMPAIGN
MARCH 5 - 19
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
GREENWICH TIME FULL PAGE PRINT AD
MARCH 8
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
FINANCIAL TIMES (UK) PRINT AD
MARCH 16
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening
NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD
MARCH/APRIL
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
MANSION GLOBAL /WSJ PRINT AD - MIDDLE SQUARE
MARCH 22
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
BROWNSTONER - DIGITAL BANNER AD
MARCH
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
MARCH
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
PAST MARKETING
MARCH 1 - APRIL 16, 2024
NYT.COM - DIGITAL BANNER AD
MARCH
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
MAYFAIR INTERNATIONAL REALTY, LONDON
MARCH
Featured property in front window dislpay
DIGITAL BANNER CAMPAIGN
APRIL
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Campaign guarantees 250,000 impressions over 2 months. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE
APRIL
Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.
HOMES OF THE TIMES (NYT) PRINT AD
APRIL 12
Distribution to New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey. Circulation is 105,800.
GREENWICH TIME SPRING SHOWCASE PRINT AD
APRIL 12
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
MANSION GLOBAL /WSJ PRINT AD
APRIL 13
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
ONLINE PRESENCE
A SELECTION OF WEBSITES WHERE 151 OLD CHURCH ROAD IS FEATURED:
• HOULIHAN LAWRENCE
• WSJ.COM
• MANSIONGLOBAL.COM
• PROPLUXURY.COM
• JUWAI.COM
• JAMESEDITION.COM
• LUXURYPORTFOLIO.COM
• LEADINGRE.COM
• LUXURYREALESTATE.COM
• MAYFAIRINTERNATIONALREALTY.COM
• COUNTRYLIFE.COM
• LISTGLOBALLY.COM (PROPERTY TRANSLATION SERVICE FOR 121 ADDITIONAL INTERNATIONAL REAL ESTATE WEBSITES)
• REALTOR.COM
• TRULIA.COM
• ZILLOW.COM
WEB TRAFFIC AND MARKET STATISTICS
CUSTOM WEBSITE TRAFFIC InTownGreenwichCompound.com
Listing Traffic Past 30 Days
49 SAVES
1,208 VIEWS
ZILLOW.COM TRAFFIC
REALTOR.COM TRAFFIC
LUXURYPORTFOLIO.COM
LUXURYPORTFOLIO.COM
LUXURYPORTFOLIO.COM
LUXURYPORTFOLIO.COM
MLS LISTING ACTIVITY REPORT
LUXURY LISTING OVERVIEW
$8 MILLION TO $16.5 MILLION
Currently Available in Greenwich
22 Properties
Click to view listings
Click to view report with Days On Market information
In Contract in Greenwich
7 Property
Click to view listings
Click to view report with Days On Market information
Closed Sales since our list date (03/01/2024)
6 Properties
Click to view listings
Click to view report with Days On Market information
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
M A R K E T O V E R V I E W 3
- Greenwich Residential, Single Family as of 5/29/24
AS OF MAY 29, 2024 AS OF MAY 29, 2023 2024 vs 2023 PRICE RANGE SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* % CHANGE IN LISTINGS % CHANGE IN PENDINGS $0 - $999,999 6 5 1 5 8 1 20.0% -37.5% $1,000,000 - $1,999,999 7 16 0 16 16 1 -56.3% 0.0% $2,000,000 - $2,999,999 16 11 2 14 13 1 14.3% -15.4% $3,000,000 - $3,999,999 15 12 1 13 10 1 15.4% 20.0% $4,000,000 - $4,999,999 6 9 1 14 11 1 -57.1% -18.2% $5,000,000 - $5,999,999 10 5 2 14 4 4 -28.6% 25.0% $6,000,000 - $7,999,999 20 13 2 16 11 2 25.0% 18.2% $8,000,000 - $9,999,999 6 4 2 5 7 1 20.0% -42.9% $10,000,000 and up 27 3 9 21 3 7 28.6% 0.0% Market Totals 113 78 1 118 83 1 -4.2% -6.0% *Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand SOLD
YEAR-TO-DATE YEAR-OVER-YEAR PRICE RANGE 01/01/202405/29/2024 01/01/202305/29/2023 % Change 2024/2023 05/30/202305/29/2024 05/30/202205/29/2023 % Change 2024/2023 $0 - $999,999 7 10 -30.0% 34 30 13.3% $1,000,000 - $1,999,999 12 14 -14.3% 63 63 0.0% $2,000,000 - $2,999,999 16 17 -5.9% 52 63 -17.5% $3,000,000 - $3,999,999 13 14 -7.1% 35 39 -10.3% $4,000,000 - $4,999,999 15 18 -16.7% 42 35 20.0% $5,000,000 - $5,999,999 6 9 -33.3% 27 35 -22.9% $6,000,000 - $7,999,999 10 8 25.0% 27 28 -3.6% $8,000,000 - $9,999,999 1 3 -66.7% 15 9 66.7%
and up 6 3 100.0% 14 7 100.0% Market Totals 86 96 -10.4% 309 309 0.0% Median Sold Price $3,620,000 $3,376,250 7.2% $3,250,000 $2,950,000 10.2% MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 3 - Greenwich, Sale Date(To): 05/29/2024, Show Market Totals: Yes, Result Display Median Sold Price, Enable DOM: No, Price Points: Ultra
PROPERTIES
$10,000,000
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
Greater Greenwich Residential, Single Family as of 5/29/24
M A R K E T O V E R V I E W
AS OF MAY 29, 2024 AS OF MAY 29, 2023 2024 vs 2023 PRICE RANGE SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* % CHANGE IN LISTINGS % CHANGE IN PENDINGS $0 - $999,999 6 8 1 8 11 1 -25.0% -27.3% $1,000,000 - $1,999,999 18 30 1 25 34 1 -28.0% -11.8% $2,000,000 - $2,999,999 29 26 1 27 31 1 7.4% -16.1% $3,000,000 - $3,999,999 21 22 1 21 15 1 0.0% 46.7% $4,000,000 - $4,999,999 12 13 1 19 14 1 -36.8% -7.1% $5,000,000 - $5,999,999 12 7 2 15 6 3 -20.0% 16.7% $6,000,000 - $7,999,999 21 15 1 17 12 1 23.5% 25.0% $8,000,000 - $9,999,999 6 5 1 5 7 1 20.0% -28.6% $10,000,000 and up 31 3 10 24 4 6 29.2% -25.0% Market Totals 156 129 1 161 134 1 -3.1% -3.7% *Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand SOLD
YEAR-TO-DATE YEAR-OVER-YEAR PRICE RANGE 01/01/202405/29/2024 01/01/202305/29/2023 % Change 2024/2023 05/30/202305/29/2024 05/30/202205/29/2023 % Change 2024/2023 $0 - $999,999 7 18 -61.1% 43 47 -8.5% $1,000,000 - $1,999,999 39 46 -15.2% 134 158 -15.2% $2,000,000 - $2,999,999 31 33 -6.1% 118 134 -11.9% $3,000,000 - $3,999,999 22 22 0.0% 57 64 -10.9% $4,000,000 - $4,999,999 21 22 -4.5% 58 50 16.0% $5,000,000 - $5,999,999 7 12 -41.7% 33 43 -23.3% $6,000,000 - $7,999,999 11 9 22.2% 30 33 -9.1% $8,000,000 - $9,999,999 2 3 -33.3% 16 9 77.8% $10,000,000 and up 6 3 100.0% 16 8 100.0% Market Totals 146 168 -13.1% 505 546 -7.5% Median Sold Price $2,913,000 $2,560,000 13.8% $2,530,000 $2,450,000 3.3% MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 3 - Greenwich, 1 - Riverside, 2 - Old Greenwich, 4 - Cos Cob, Sale Date(To): 05/29/2024, Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra
PROPERTIES
MARCH 1 TO MAY 29
SAMPLING OF DIGITAL AND PRINT PROMOTION
NYT - SUNDAY REAL ESTATE SECTION
HOULIHANLAWRENCE.COM @ HOULIHANLAWRENCE @ HOULIHANLAWRENCE @ HOULIHANRE Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. We are pledged to the letter and spirit of US policy for the achievement of equal housing opportunity throughout the Nation We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status or national origin. PUT THE POWER OF THE #1 BROKERAGE NORTH OF NYC TO WORK FOR YOU 375 ROUND HILL RD, GREENWICH, CT Handsome whitewashed brick and clapboard Georgian is steeped in history. Current owners thoughtfully expanded upon, restored and updated for today’s lifestyle with high ceilings. Seven bedrooms in the main house and a fabulous one-bedroom guest house. Pool with spa and pool house. Magnificent family compound with stunning property. $7,250,000 M 203.536.1195 M 203.536.4997 88 CEDAR CLIFF RD, RIVERSIDE, CT Spectacular Estate showcases panoramic water views, cottage and pool on 1.77 acre. $16,995,000 M 203.667.3887 M 203.912.9233 151 OLD CHURCH RD, GREENWICH, CT Renovated & expanded in-town compound on four acres with pool, tennis court and carriage house. $12,500,000 M 203.705.9680 M 203.912.9233 225 ROUTE 22 PAWLING, NY A magical 558+ acre parcel of land, 90 minutes from, NYC, offering endless possibilities. $11,000,000 M 203.948.4655 M 413.896.2714 24 HIGHLAND FARM RD, GREENWICH, CT Deluxe resort-style amenities enhance this fully renovated Georgian Colonial on 5.4 acres. $7,795,000 M 203.667.3887 528 FIELD POINT RD, GREENWICH, CT Six-bedroom country house meticulously updated on 1.37 acres, walking distance to all. $6,950,000 M 203.705.9680 3 MANURSING WAY RYE, NY One of Rye’s most spectacular homes, an architectural beauty nestled on just over one acre. $6,595,000 M 914.393.0536 M 914.329.5329 39 AIKEN RD, GREENWICH, CT Refined luxury, stunning renovation, modern amenities, first floor primary, pool, lush four acres. $6,495,000 M 203.912.5644 4 HOLLY LN, RYE, NY Privacy, land, space, location. 1.38 acres, 7 bedrooms, 4.3 baths - where you can have it all. $5,995,000 M 914.391.2655 131 S BEDFORD RD, POUND RIDGE, NY Spectacular Nantucket-style waterfront directly on Blue Heron Lake with breathtaking views. $5,995,000 M 914.841.1919 1 LOCUST AVE, LARCHMONT, NY Immerse yourself in the timeless allure of this 1923 Spanish Colonial Revival masterpiece. $5,895,000 M 914.649.2244 160 FOREST AVE, RYE, NY Luxury, lifestyle, location: artfully landscaped 6,000 square foot Colonial, close to beach clubs. $4,995,000 M 914.391.2655 41 WILDWOOD RD, SCARSDALE, NY Exceptional new construction Colonial in Scarsdale with room for a pool. $4,550,000 M 914.523.0772 320-322 MCLAIN ST, BEDFORD HILLS, NY Iconic stone Colonial-style home, updated for modern living, two guest cottages, pool $4,495,000 M 914.841.1919 M 914.318.1394 34 GREENACRES AVE, SCARSDALE, NY Majestic Colonial on 1.77 park like acres in a prime Greenacres location. $4,490,000 M 917.992.3055 34 SUNNYBROOK RD, BRONXVILLE PO, NY Yonkers. Exquisitely rebuilt and reconfigured this gracious Georgian feels like a new residence. $4,485,000 M 914.659.5856 10 MEETING HOUSE RD, BEDFORD CORNERS, NY Stunning views, open plan and soaring ceilings define this superb Contemporary Colonial. $4,230,000 M 914.907.3300 M 914.843.4158 1055 SEVEN OAKS LN, MAMARONECK, NY Ultra luxe home with sensational water views and only steps from private beach. $3,950,000 M 914.420.8665 10 WESTWAY, BRONXVILLE, NY Gracious 1920’s Georgian Colonial in prestigious estate area on a magnificent oversized lot. $3,790,000 M 914.715.6052 M 914.391.4326 140 HIGH ST, HASTINGS-ON-HUDSON, NY Timeless character and architectural integrity with abundance of modern conveniences. $3,600,000 M 914.588.4655 4 HAMPTON RD, SCARSDALE, NY In the heart of Fox Meadow sits a 5,600 square foot storybook Tudor flush with modernity. $3,495,000 M 914.450.9979 M 914.522.6400 628 GUARD HILL RD, BEDFORD, NY Discover Bedford at its finest. Bright and modern five bedroom, 2.4 acres, stunning Gunite pool and spa. $3,495,000 M 914.318.1394 69 N TOWER HILL RD, WASSAIC, NY Rustic cool luxury lodge near Milbrook Hunt, Mashomack polo, breweries and farm markets $2,900,000 M 845.242.6314 414 CLAFLIN AVE, MAMARONECK, NY Stunning 1887 Victorian home with detached Carriage house on .76 acre lot. Heated in-ground pool. $2,895,000 M 305.776.2014
ROCK SHELTER RD, WACCABUC, NY Summer awaits! Luxe living in this gated five-bedroom home on four lush acres with pool, spa and cabana. $2,795,000 M 914.589.4477 606 WALTON AVE, MAMARONECK, NY 1878 Victorian on over half acre in the coveted neighborhood of Orienta. $2,714,000 M 914.980.2879 63 PARK ST, NEW CANAAN, CT Timeless elegance meets modern sophistication in the heart of New Canaan. $2,750,000 M 203.644.0026 M 203.921.6154 720 WEED ST, NEW CANAAN, CT Picturesque 1925 classic Connecticut Colonial located minutes from town and train. $2,749,000 M 203.801.8059 44 HAWTHORN PL, BRIARCLIFF MANOR, NY Indulge in this newly reconstructed residence on over one fenced acres with 50 foot saltwater pool. $2,695,000 M 914.772.3526 75 OAK HOLLOW, GARRISON, NY Private Estate on seven plus acres framed by stones, perennial gardens and water falls. $2,395,000 M 914.474.0111 23 OXFORD RD, WHITE PLAINS, NY Gedney Farms. Classic brick Colonial, seamlessly blending timeless elegance with modern functionality. $2,195,000 M 914.772.3526 241 NOROTON AVE, DARIEN, CT Well built, stylish, and meticulously cared for home offers 4/5 bedrooms, 3 full baths and 2 half baths. $2,050,000 M 203.247.1188 107 E MEADOWBROOK LN, STAATSBURG, NY A spectacular seven acre property with a pond nestled in a storybook setting that offers much privacy. $1,999,999 M 914.673.8161 32 ERIE ST, IRVINGTON, NY Ardsley Park Classic with stunning contemporary updates for a comfortable lifestyle. $1,995,000 M 914.671.1757 M 646.246.8949 11 LAUREL LN, CHAPPAQUA, NY Adorned with cantilevered rooms, mitered corner glass and seamless indoor/outdoor flow. $1,950,000 M 914.523.9248 M 917.992.4889 38 TRAPPING WAY, PLEASANTVILLE, NY Located on a quiet cul-de-sac in Byram Hills school district, fulfilling every desire. Inviting pool/cabana. $1,850,000 M 914.772.3526 14 CHESTER RD, DARIEN, CT Move right into this spectacular four-bedroom home in sought-after neighborhood. $1,725,000 M 917.407.1447 20 SILVER BROOK RD, RIDGEFIELD, CT Classic Colonial-style residence filled with natural light on a park-like level acre. $1,585,000 M 203.770.8591 73 SCOVILLE RD, CORNWALL, CT Enchanting 1920s Colonial with cottage just steps to Cornwall’s idyllic Cream Hill Lake. $1,395,000 M 917.755.2640 19 PARKVIEW CIRCLE CARMEL, NY Gracious five bedroom, six bath Colonial on a 1.2 acre lot located on a favorable cul-de-sac. $1,280,000 M 914.879.5211 15 DAMIA DRIVE, DANBURY, CT Maintenance-free, architect designed modern Farmhouse in Danbury’s new luxury development. $1,275,000 M 203.947.5803 22 MT. HOLLY ROAD E, KATONAH, NY A very special home set majestically on over four beautiful acres on a cul-de-sac street. $1,249,000 M 914.806.5470 5 OLD HICKORY LN, SHERMAN, CT Stunning 4-bedroom Colonial with 3,940 square feet, hardwood floors throughout, & great outdoor setting. $1,200,000 M 203.947.5803 M 203.470.8783 64 MAJESTIC RIDGE, CARMEL, NY Sprawling four-bedroom Colonial sited on over an acre in Willow Ridge Estates. $975,000 M 914.606.2548 463 CHAPPAQUA RD, BRIARCLIFF MANOR, NY Rustic meets contemporary charm. Converted barn, modern amenities, heated in-ground pool. $899,000 M 917.446.0211 60 BEECHMONT DR, NEW ROCHELLE, NY This mid-century Ranch is truly a gem and is conveniently located close to all. $879,000 M 914.729.4125 16 GARFIELD PL, POUGHKEEPSIE, NY Refined Contemporary living unparalleled lifestyle of sophistication and convenience. $799,900 M 914.906.2423 635 N BROADWAY, YONKERS, NY Charming Tudor-style home boasting timeless elegance and modern comfort. $679,000 M 917.859.0331 31 LAKE WALTON RD, WAPPINGERS FALLS, NY This colonial home offers a spacious layout with luxurious features. $675,000 M 845.531.9041 MAY 12
6
CT COTTAGES AND GARDENS
DEEDS & DON’TS
MAY ISSUE
NY COTTAGES AND GARDENS
MAY/JUNE ISSUE
FINANCIAL TIMES (UK) PRINT AD
MAY
5
GEO TARGETED DIGITAL BANNER CAMPAIGN
MAY
FLIGHT DATES: March 1 to June 24
TARGET SITES: WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYT.com
TARGETING:
Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
GEO TARGETED DIGITAL BANNER CAMPAIGN
MAY
GEO TARGETED DIGITAL BANNER CAMPAIGN
MAY
DELIVERY REPORT
Campaign Name: Ellen Mosher – 151 Old
Flight Dates: March 1st – May 6th
Target Sites: WSJ com, Forbes com, Reuters com, FoxBusiness com, Barrons
Ad Units: 728x90, 970x250, 300x250, 300x600
Targe�ng: Manha�an, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
Total Impressions: 500 000 URL: h�ps://www houlihanlawrence com/realestate/details/140475/151-old-church-road-greenwich-ct-06830/119954
Total Days Delivered Impressions % Delivery Clicks C T R 0 15% 518 104 23% 341 085 67 Overall Delivery Summary March Apr l May 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 2 4 6 0K 2K 4K 6K D e v e r e d I m p r e s s i o Delivery By Day By Site 0K 50K 100K 150K Delivered Impressions 0 50 100 150 200 C icks 0 00% 0 05% 0 10% 0 15% 0 20% C T R 300x250 300x600 970x250 728x90 135,087 94 051 59,404 52,543 197 152 111 58 0 15% 0 16% 0 19% 0 11% Delivery By Unit Size 0K 20K 40K 60K 80K 100K De ivered Impressions 0 50 100 150 Clicks 0 00% 0 05% 0 10% 0 15% C T R Barrons com Forbes com Fortune com FoxBusiness com NYTimes com Reuters com WSJ com 80,356 54 532 19 987 93 795 30,985 58,163 3,267 132 148 72 33 44 84 5 0 15% 0 16% 0 13% 0 17% 0 16% 0 14% 0 14% Delivery By Site
Church Road
com, Fortune com, NYTimes com
GREENWICH BROKERAGE | 2 SOUND VIEW DRIVE | GREENWICH, CT 06830 MODERNINMIDCOUNTRY.COM INTOWNGREENWICHCOMPOUND.COM ELLENMOSHER.COM | 203.705.9680 ELLEN MOSHER LUXURY REAL ESTATE ADVISOR MAYFAIRLANEGREENWICH.COM APRIL 1 GREENWICH MAGAZINE
DANS PAPER
RoundHillPrivateCompound.com MeadPointGreenwich.com ModernLivingOnTheWater.com InTownGreenwichCompound.com ModernInMidcountry.com MayfairLaneGreenwich.com GREENWICH CONNECTICUT ELLEN MOSHER LUXURY REAL ESTATE ADVISOR M 203.705.9680 ELLENMOSHER.COM GREENWICH BROKERAGE | 2 SOUND VIEW DRIVE | GREENWICH, CT 06830 CONNECTING PEOPLE WITH PLACES APRIL
NEWSLETTER
FACEBOOK / INSTAGRAM LUXURY PORTFOLIO DIGITAL
DIGITAL BUNDLE
APRIL 17 LUXURY PORTFOLIO
GREENWICH MAGAZINE
APRIL 1
RoundHillPrivateCompound.com MeadPointGreenwich.com ModernLivingOnTheWater.com InTownGreenwichCompound.com ModernInMidcountry.com MayfairLaneGreenwich.com GREENWICH CONNECTICUT ELLEN MOSHER LUXURY REAL ESTATE ADVISOR M 203.705.9680 ELLENMOSHER.COM GREENWICH BROKERAGE | 2 SOUND VIEW DRIVE | GREENWICH, CT 06830 CONNECTING PEOPLE WITH PLACES APRIL 13
WSJ
MANSION GLOBAL /
HOMES OF THE TIMES (NYT)
No. 1 Brokerage North of NYC
CT · $20,850,000
Spectacular custom new construction finished to the highest standard on over private five acres.
GREENWICH, CT · $6,795,000
Exquisite sunlit five bedroom brick Georgian with pool is set down a long driveway on 2.53 acres. BK Bates | M 203.536.4997
SCARSDALE, NY · $3,495,000
In the heart of Fox Meadow sits this 5,600 square foot storybook Tudor. Hillary Emmerman & Leslie Dorf | M 914.450.9979
WASSAIC, NY · $2,900,000
Rustic cool luxury lodge near Milbrook Hunt, Mashomack polo, breweries and farm markets. George Langa | M 845.242.6314
LARCHMONT, NY · $4,895,000
Elegant, waterfront Mediterranean home showcases dazzling sunset views and water access. Pollena Forsman M 914.420.8665
PURCHASE, NY · $3,400,000
Sunny mint-condition Modern Colonial with ceilings 20 foot high, terrace and tennis court. Donna & Scott McElwee | M 914.282.3274
MAMARONECK, NY · $2,599,000
Gracious, luxurious living defines this majestic Georgian Colonial on landscaped .55 acre. Pollena Forsman M 914.420.8665
SCARSDALE, NY · $3,595,000
Tuscan countryside meets the Hamptons in this thoughtfully renovated Dutch Colonial. Susan Greenberg M 914.772.1564
SCARSDALE, NY · $3,395,000
Brand New Construction.... to be completed by Fall 2024. Buyers can customize. Eileen L. Brennan | M 914.588.7746
RIDGEFIELD, CT · $1,990,000
Three private sprawling acres with elegant Colonial, pool, 6 bedrooms, 5.1 baths, 6,000+ square feet. Tim Hastings M 203.482.2181
Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/23. 12/31/23, Total Volume Sold by company, Single Family, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined.
HOULIHANLAWRENCE.COM /HOULIHANLAWRENCE @HOULIHANLAWRENCE @HOULIHANRE GREENWICH,
James Hoffman | M 203.517.8105 GREENWICH, CT · $15,750,000
GREENWICH, CT · $12,500,000 Rare private in-town compound on 4 acres nestled at the end of a coveted lane. 45 minutes to NYC. Ellen Mosher & Amanda Miller M 203.705.9680
Open plan, brick custom home on 225 feet of direct waterfront in coveted gated community. E. Mosher M 203.705.9680
APRIL
12
APRIL
GREENWICH TIME SPRING SHOWCASE
12
MAYFAIR INTERNATIONAL FEATURED PROPERTY | MARCH MAYFAIR INTERNATIONAL REALTY, LONDON
- WINDOW DISLPAY
WALL STREET JOURNAL
@ HOULIHANLAWRENCE @HOULIHANLAWRENCE @HOULIHANRE Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/23- 12/31/23, Total Volume Sold by company, Single Family, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. PUT THE POWER OF THE #1 BROKERAGE NORTH OF NYC TO WORK FOR YOU 151 OLD CHURCH RD, GREENWICH, CT This unique private in-town compound on four acres nestled at the end of a coveted lane has been recently expanded and renovated by acclaimed architectural firm Alisberg Parker. The thoughtfully curated property includes carriage house, pool/spa, stone terraces, tennis / sport court and an extra building lot. 45 minutes to New York City. $12,500,000 M 203.705.9680 M 203.912.9233 12 ISLAND DR, RYE, NY 8000 square foot stone and slate home situated to take advantage of the Lone Island sound. $11,995,000 M 914.391.2655 202 ROUND HILL RD, GREENWICH, CT Exquisite sunlit five bedroom brick Georgian with pool is set down a long driveway on 2.53 acres. $6,795,000 M 203.536.4997 7 S CROSSWAY, OLD GREENWICH, CT Six bedroom home in coveted association with dock and private beach. Walk to Village. $5,995,000 M 203.705.9680 514 ROUND HILL RD, GREENWICH, CT Five bedroom retreat on four acres with pool and expansion ability. 45 minutes to New York City. $4,950,000 M 203.705.9680 85 SPIER RD, SCARSDALE, NY Bright new construction to be completed by end of summer 2024. Natural light abounds. $4,550,000 M 914.772.1564 41 WILDWOOD RD, SCARSDALE, NY Exceptional new construction Colonial in Scarsdale with room for a pool. $4,550,000 M 914.523.0772 16 PARSONS WALK, DARIEN, CT Perfect balance of art and design with private backyard sanctuary. $3,995,000 M 203.273.0410 M 203.253.4188 10 WINDY RIDGE, COLD SPRING, NY Expansive custom Contemporary offers 5,000+ square feet of elegant living on four plus acres. $3,890,000 M 914.474.0111 384 HOLLOW TREE RIDGE RD, DARIEN, CT Six bedroom, five full-and-two-half bath home offering classic charm in a estate setting with pool. $3,850,000 M 203.722.6848 M 917.363.5414 15 DOGWOOD LN, LARCHMONT, NY Elegant, Mediterranean home showcases dazzling sunrise/sunset views with direct water access. $4,895,000 M 914.420.8665 4 HOLLY LN, RYE, NY Privacy, land, living space and location--all in one place. 5,995,000 M 914.391.2655 900 NORTH ST, GREENWICH, CT Spectacular Colonial with pool sits on four acres with views straight down the 14th fairway. $6,295,000 M 203.536.1195 340 CROTON LAKE RD, BEDFORD CORNERS, NY Incomparable 14-acre hilltop estate with views of Hudson Valley. Five bedroom house, pool, tennis. $9,995,000 M 914.841.1919 4 HAMPTON RD, SCARSDALE, NY In the heart of Fox Meadow sits this 5,600 square foot storybook Tudor. $3,495,000 M 914.450.9979 M 914.522.6400 628 GUARD HILL RD, BEDFORD, NY Experience the Bedford lifestyle in this refined five-bedroom Colonial on Guard Hill Road. $3,495,000 M 914.318.1394 130 LINCOLN AVE, PURCHASE, NY Sunny mint-condition modern Colonial with ceilings 20 foot high, terrace and tennis court. $3,400,000 M 914.282.3274 M 914.374.0715 25A HOWARD PL, RYE, NY Custom home located on private dead-end street within walking distance to all amenities. $3,295,000 M 914.329.5329 4 ORCHARD PL, BRONXVILLE, NY Sited on over half an acre of private property this five bedroom, six bath home has it all. $3,200,000 M 914.659.5856 16 ARGYLE PL, BRONXVILLE, NY Elegant sun-drenched, five-bedroom home boasting perfect proportions and classic charm. $3,195,000 M 914.400.5808 8 FRANCE PL, LARCHMONT, NY Situated at the end of a cul-de-sac and just a few blocks from the train and village. $2,950,000 M 914.671.1111 665 TITICUS RD, NORTH SALEM, NY Spectacular main house, guest studio, waterfall, gardens, heated pool and walking trails. $2,950,000 M 914.841.1919 300 W LAKE BOULEVARD, MAHOPAC, NY Updated 1930s waterfront home and boathouse with 189 feet of prime shoreline on Lake Mahopac. $2,750,000 M 914.548.1843 34 CREEMER RD, ARMONK, NY Custom build and design your dream home in prestigious Yale Farms with pool site. $2,645,000 M 914.772.3526 103 DANN FARM RD, POUND RIDGE, NY Lovely and substantial in quiet community with tasteful upgrades near Scotts Corner/New Canaan. $2,475,000 M 631.680.2974 3 OAK BLUFF AVE, LARCHMONT, NY New England shingle-style Colonial set quietly at the end of a cul-de-sac with water views. $2,435,000 M 914.420.8665 93 PEACEABLE HILL RD, RIDGEFIELD CT Meticulous 6,891 square foot Colonial on 3+ acres, gated entrance, panoramic views, hour to NYC. $2,295,000 M 484.639.7141 43 WOODLEA LN, BRIARCLIFF MANOR, NY Magnificent 5 bedroom, 5 bath Colonial on 2 acres, 7 fireplaces and contemporary updates. $2,250,000 M 914.523.9884 8 PINE RIDGE RD, BEDFORD, NY Move-in ready, immaculate five-bedroom Colonial in the Byram Hills School District. $1,995,000 M 914.772.3526 45 FERN WOOD WAY, MONTGOMERY, NY Experience unparalleled convenience and sophistication with this Smart Home Marvel. $1,190,000 M 845.590.8665 1 ROUND HILL RD, CHAPPAQUA, NY Elegant Colonial boasting formal and informal spaces that can accommodate your every need. $1,800,000 M 914.393.8375 9 WINDWARD AVE, WHITE PLAINS, NY Rises majestically and steals your breath with resplendent French Normandy Tudor design. $1,795,000 M 917.653.4099 1018 ROUTE 292, HOLMES, NY Perfect blend of luxurious living, stunning lakefront views, and outdoor adventures. $1,700,000 M 914.255.8078 M 845.222.2587 51 MAYFLOWER LN, KATONAH, NY This stunning home seamlessly blends beautiful style with modern technology. $1,569,000 M 914.960.1319 M 914.299.3068 144 RICHMOND HILL RD, NEW CANAAN, CT This in-town 1927 Colonial has been fully reimagined with desired open floor plan. $1,450,000 M 203.801-8059 M 203.722-3878 42 OLD CHURCH LN, SOUTH SALEM, NY Three-bedroom home that lives like a four bedroom, perfect setting for a serene lifestyle. $1,399,000 M 914.299.3068 M 914.960.1319 35 ARMAND RD, RIDGEFIELD, CT Beautifully updated four bedroom, three bath Colonial in desirable West Mountain Estates. $1,375,000 M 203.770.8591 363 E LONG HILL RD, BRIARCLIFF MANOR, NY Fully approved three lot sub-division on gorgeous 3.8 acres. $1,375,000 M 914.714.9959 30 SHAILIN LN, BREWSTER, NY Stunning custom-built two bedroom, three and-ahalf bath Colonial on over 10 acres on a cul-de-sac. $1,250,000 M 914.589.4609 19 PARKVIEW CIRCLE, CARMEL, NY Gracious five bedroom, six bath Colonial on a 1.2 acre lot located on a favorable cul-de-sac. $1,200,000 M 914.879.5211 205 MAIN ST, #44, NEW CANAAN, CT Spacious three bedroom unit in sought after Cobbler’s Green Condominium Complex. $1,175,000 M 203.984.1621 191 SPRING ST, SOUTH SALEM, NY This home sits on two acres of private land with an in-ground pool and large mahogany deck. $1,149,000 M 914.844.8861 18 HILLTOP RD, KATONAH, NY Stunning 4 bedroom, 2.5 bath Colonial on over 2 acres offers luxurious living and entertaining. $1,100,000 M 914.907.0881 47 DENNIS LN, PLEASANTVILLE, NY Luxurious tri-level Townhome built in 2018. Perfect for entertaining and today’s lifestyle $1,100,000 M 914.420.8155 203 POND HILL, CHATHAM, NY This property offers the best of two worlds-village life and a private 58-acre retreat. $999,995 M 518.755.2799 93 TEAKETTLE SPOUT RD, MAHOPAC, NY Don’t miss this 3,200 square foot to-be-built fourbedroom Colonial on .98 with endless potential. $999,000 M 914.450.9097 3625 OXFORD AVE, #4A, BRONX, NY Pristine three-bedroom Condo in the heart of Riverdale with a balcony and assigned parking $775,000 M 914.843.8535 40 HARVARD COURT, WHITE PLAINS, NY Lovely Tudor-style home is an amazing opportunity for builders and contractors. $699,000 M 914.497.7937 10 OLD BRIDGE RD EAST, NEW FAIRFIELD, CT Meticulously maintained 3 bedroom, 3 bath home on beautiful serene level acre with pool. $559,900 M 203.947.5803 MARCH
22
FINANCIAL TIMES (UK) PRINT AD
MARCH 16
NY COTTAGES AND GARDENS
MARCH
ISSUE
/ APRIL
MARCH 8 GREENWICH TIME
JUST LISTED POST CARD
MAILED TO SELECT ADDRESSES
HOULIHAN LAWRENCE
LUXURY CAROUSEL
MARCH
GEO TARGETED DIGITAL BANNER CAMPAIGN
FLIGHT DATES: March 1 to May 6
TARGET SITES: WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYT.com
TARGETING:
Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
GEO TARGETED DIGITAL BANNER CAMPAIGN
GEO TARGETED DIGITAL BANNER CAMPAIGN
DELIVERY REPORT
Campaign Name: Ellen Mosher – 151 Old Church Road
Flight Dates: March 1st – May 6th
Target Sites: WSJ com, Forbes com, Reuters com, FoxBusiness com, Barrons com,
com, NYTimes com Ad Units: 728x90, 970x250, 300x250, 300x600
Targe�ng: Manha�an, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
Total Impressions: 500 000 URL: h�ps://www houlihanlawrence com/realestate/details/140475/151-old-church-road-greenwich-ct-06830/119954
Total Days Delivered Impressions % Delivery Clicks C T R 0 13% 254 104 63% 194 191 38 Overall Delivery Summary March Apr l 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 0K 2K 4K 6K D e v e r e d I m p r e s s i o Delivery By Day By Site 0K 20K 40K 60K 80K Delivered Impressions 0 20 40 60 80 100 C icks 0 00% 0 05% 0 10% 0 15% C T R 300x250 300x600 970x250 728x90 79,607 51 523 33,889 29,172 101 75 52 26 0 13% 0 15% 0 15% 0 09% Delivery By Unit Size 0K 10K 20K 30K 40K 50K 60K De ivered Impressions 0 20 40 60 80 Clicks 0 00% 0 05% 0 10% 0 15% C T R Barrons com Forbes com Fortune com FoxBusiness com NYTimes com Reuters com WSJ com 49,133 29 125 10 682 52 899 16,778 33,670 1,904 64 35 15 74 22 41 3 0 16% 0 13% 0 12% 0 14% 0 14% 0 13% 0 12% Delivery By Site
Fortune
TARGETED CAMPAIGN MARCH 5 TO MARCH 19 ACHIEVED 41 CLICKS 1.2K VIEWS
TARGETED EMAIL CAMPAIGN
MARCH 1