RECENT AND UPCOMING MARKETING
HL GREENWICH MARKET REPORT - PRINT AND DIGITAL
SUMMER Q2 REPORT
2024 Q2 Greenwich Market Report 230 Taconic Road. was featured on the front cover.
HOULIHAN LAWRENCE GALLERY OF HOMES
FALL ISSUE
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
GREENWICH MAGAZINE
SEPTEMBER ISSUE
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
GREENWICH TIME FALL SHOWCASE
SEPTEMBER 20
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
NEW YORK TIMES - SUNDAY REAL ESTATE SECTION PRINT AD
SEPTEMBER 15
The Sunday Real Estate section includes New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey. Circulation of 208,400
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
SEPTEMBER
Properties are displayed prominently within carousel and link directly to the home’s webpage.
GOOGLE RETARGETING PROPERTY AD
SEPTEMBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
RECENT AND UPCOMING MARKETING
BROWNSTONER - DIGITAL BANNER AD
SEPTEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
NYT.COM - DIGITAL BANNER AD
SEPTEMBER
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FACEBOOK AD CAMPAIGN
SEPTEMBER
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
SEPTEMBER
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
DIGITAL BANNER CAMPAIGN
OCTOBER
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
MANSION GLOBAL /WSJ PRINT AD
OCTOBER 19
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
RECENT AND UPCOMING MARKETING
LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE
OCTOBER
Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.
MAYFAIR INTERNATIONAL REALTY, LONDON
OCTOBER
Featured property in front window dislpay
GOOGLE RETARGETING PROPERTY AD
OCTOBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER - DIGITAL BANNER AD
OCTOBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
NYT.COM - DIGITAL BANNER AD
OCTOBER
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FACEBOOK AD CAMPAIGN
OCTOBER
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
OCTOBER
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
APRIL 4 TO AUGUST 31
PAST MARKETING
APRIL
4 - AUGUST 31, 2024
230
TACONIC
ROAD - LISTING GOES LIVE
APRIL 4
JUST LISTED CARD
APRIL 4
Sent to targeted addresses throughout Westchester, Greenwich and affluent Manhattan postal codes.
GREENWICH TIME SPRING SHOWCASE PRINT AD
APRIL 12
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
BROKER OPEN HOUSE
APRIL 16
45+ agents attended Broker Open House
DIGITAL BANNER CAMPAIGN
APRIL
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
GOOGLE RETARGETING PROPERTY AD
APRIL
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER - DIGTIAL BANNER AD
APRIL
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
INSTAGRAM PROMOTION
APRIL
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
PAST MARKETING
APRIL
4 - AUGUST 31, 2024
FACEBOOK AD CAMPAIGN
APRIL
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
NYT.COM - DIGTIAL BANNER AD
APRIL
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
MAY
Properties are displayed prominently within carousel and link directly to the home’s webpage.
DIGITAL BANNER CAMPAIGN
MAY
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
GREENWICH MAGAZINE
MAY 1
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
WSJ PRINT AD
MAY 3
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
GREENWICH TIME FULL PAGE PRINT AD
MAY 17
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
PAST MARKETING
APRIL 4 - AUGUST 31, 2024
TARGETED EMAIL CAMPAIGN
MAY 23
Property promotion to Wealth Engine Database - An exclusive list through our Luxury Portfolio program of high net worth individuals.
NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD
MAY/JUNE
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue
CONNECTICUT COTTAGES AND GARDENS - DO’S & DON’TS SECTION
MAY/ JUNE ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
HAMPTONS COTTAGES AND GARDENS - DO’S & DON’TS SECTION
MAY/ JUNE ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
INSTAGRAM PROMOTION
MAY
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
FACEBOOK AD CAMPAIGN
MAY
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
NYT.COM - DIGTIAL BANNER AD
MAY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
GOOGLE RETARGETING PROPERTY AD
MAY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
PAST MARKETING
APRIL 4 - AUGUST 31, 2024
BROWNSTONER - DIGTIAL BANNER AD
MAY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE
JUNE
Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.
DIGITAL BANNER CAMPAIGN
JUNE
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
HOULIHAN LAWRENCE GALLERY OF HOMES
SUMMER
ISSUE
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
GOOGLE RETARGETING PROPERTY AD
JUNE
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER - DIGITAL BANNER AD
JUNE
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
PAST MARKETING
APRIL 4 - AUGUST 31, 2024
NYT.COM - DIGITAL BANNER AD
JUNE
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FACEBOOK AD CAMPAIGN
JUNE
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
JUNE
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
MAYFAIR INTERNATIONAL REALTY, LONDON
JUNE
Featured property in front window dislpay
FINANCIAL TIMES (UK) PRINT AD
JULY 6
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening
MANSION GLOBAL /WSJ PRINT AD
JULY
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
HAMPTONS COTTAGES AND GARDENS - PRINT AD
JULY ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
PAST MARKETING
APRIL 4 - AUGUST 31, 2024
GOOGLE RETARGETING PROPERTY AD
JULY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER - DIGITAL BANNER AD
JULY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
NYT.COM - DIGITAL BANNER AD
JULY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FACEBOOK AD CAMPAIGN
JULY
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
JULY
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
GOOGLE RETARGETING PROPERTY AD
AUGUST
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
PAST MARKETING
APRIL 4 - AUGUST 31, 2024
BROWNSTONER - DIGITAL BANNER AD
AUGUST
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
NYT.COM - DIGITAL BANNER AD
AUGUST
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FACEBOOK AD CAMPAIGN
AUGUST
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
AUGUST
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
WEB TRAFFIC AND MARKET STATISTICS
Listing Traffic Last 30 Days
66 SAVES
1,446 VIEWS
$7 MILLION TO $12 MILLION
Currently Available in Greenwich
22 Properties
Click to view listings
In Contract in Greenwich
2 Properties
Click to view listings
Closed Sales since our list date (04/04/2024)
14 Properties
Click to view listings
REALTOR.COM TRAFFIC
MLS LISTING ACTIVITY REPORT
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
Greenwich Residential, Single Family as of 9/18/24
APRIL TO AUGUST 2024
MANSION GLOBAL / WSJ
NYT - SUNDAY REAL ESTATE SECTION
577
HL GALLERY OF HOMES
14 DEWART ROAD, GREENWICH, CT
Ultimate New Construction . Resort-style living defines this brand new, Modern Colonial on 2.17 Mid-Country acres.
$13,995,000 | M: 203.667.3887
2 30 TACONIC ROAD, GREENWICH, CT
Bucolic Greenwich Compound. 10,000+ sq. ft. home sits beyond a gated entrance on 4.7 acres with pool, barn and two-bedroom guest house.
$8,850,000 | M: 203.705.9680
262 BRUSHY RIDGE ROAD, NEW CANAAN, CT
Pemberly Hill. Truly exceptional historic home of unparalleled grandeur and sophistication. Lush gardens, pool and Har-Tru tennis court.
$9,500,000 | M: 203.858.5039
131 LONG
Waterfront Perfection. Your vacation home or your primary residence with panoramic water views on Long Neck Point.
$8,200,000 | M: 203.984.5824
528 FIELD POINT ROAD, GREENWICH, CT
Belle Haven Peninsula. Six-bedroom country house meticulously updated on 1.37 acres, walking distance to all.
NECK POINT ROAD, DARIEN, CT
375 ROUND HILL ROAD, GREENWICH, CT
Iconic Round Hill Compound. Updated seven-bedroom brick Georgian, guest cottage, pool and pool house on two luxurious acres.
HL GALLERY OF HOMES
HL GREENWICH MARKET REPORT
MANSION GLOBAL / WSJ
FINANCIAL TIMES (UK) PRINT AD
HAMPTONS COTTAGES & GARDENS
HL GALLERY OF HOMES
88
Coastal Haven . Spectacular Estate showcases panoramic water views, cottage and pool on 1.77 acres.
$15,495,000 M: 203.667.3887
74
Enchanting Haven. Private 4 acres in Back-Country offers a stunning home with five bedrooms, a pool, and gated entry.
$12,750,000 | M: 203.561.9373
2
$8,850,000 | M: 203.705.9680
120
Custom Waterfront. Exclusive and gated Indian Harbor Association stone and slate style 2015 home with manicured landscape and unique 30-car garage.
$13,995,000 M: 203.667.3887
262
Pemberly Hill. Truly exceptional historic home of unparalleled grandeur and sophistication. Lush gardens, pool and Har-Tru tennis court.
$9,500,000 | M: 203.858.5039
$7,250,000 | M: 203.536.1195
375 ROUND HILL ROAD, GREENWICH, CT
Abraham Mills House. Seven-bedroom brick Georgian with guest cottage, pool and pool house is steeped in Greenwich history.
LOWER CROSS ROAD, GREENWICH, CT
CEDAR CLIFF ROAD, RIVERSIDE, CT
BRUSHY RIDGE ROAD, NEW CANAAN, CT
30 TACONIC ROAD, GREENWICH, CT
Prestigious Greenwich Compound. 10,000 square foot home on 4.7 gorgeous acres with pool, barn and two-bedroom guest house via separate entry.
ONEIDA DRIVE, GREENWICH, CT
LUXURY PORTFOLIO
FACEBOOK / INSTAGRAM
LUXURY PORTFOLIO HOME PAGE - JUNE
GEO TARGETED DIGITAL BANNER CAMPAIGN
GEO TARGETED DIGITAL BANNER CAMPAIGN
DELIVERY REPORT
GEO TARGETED DIGITAL BANNER CAMPAIGN
FLIGHT DATES: April 4 to June 30
TARGET SITES: WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYT.com
TARGETING:
Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
CT COTTAGES & GARDENS
HAMPTONS COTTAGES & GARDENS
NY COTTAGES & GARDENS
WALL STREET JOURNAL
HOULIHAN LAWRENCE
LUXURY CAROUSEL
MAY 2024
FACEBOOK / INSTAGRAM
TARGETED CAMPAIGN
APRIL 12 TO APRIL 21
ACHIEVED 256 CLICKS
6.3K VIEWS
JUST LISTED POST CARD
MAILED TO SELECT ADDRESSES