31 Baldwin Farms North | Marketing Update | November 2023

Page 1

MARKETING UPDATE

31 Baldwin Farms North Greenwich November 27, 2023


RECENT AND UPCOMING MARKETING HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY SEPTEMBER 4 Properties are displayed prominently within carousel and link directly to the home’s webpage.

WALL STREET JOURNAL PRINT AD SEPTEMBER 8

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

HOMES OF THE TIMES, NEW YORK TIMES INSERT PRINT AD SEPTEMBER 14

Circulation is 105,800. Distribution to New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.

NEW YORK TIMES - REAL ESTATE SECTION SEPTEMBER 17

Back page of the Real Estate section. 8.6 million paid digital subscribers.

GREENWICH TIME FALL SHOWCASE PRINT AD SEPTEMBER 22 53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

GREENWICH SENTINEL PRINT AD SEPTEMBER 24

Community newspaper and digital media source serving almost 20,000 homes and businesses and reaching an estimated 60,800 people.

FACEBOOK AD CAMPAIGN SEPTEMBER

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

ROBB REPORT DIGITAL AD SEPTEMBER

Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.


RECENT AND UPCOMING MARKETING GOOGLE RETARGETING PROPERTY AD SEPTEMBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

INSTAGRAM PROMOTION SEPTEMBER

Showcase 31 Baldwin Farms on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

BROWNSTONER DIGITAL AD SEPTEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

HOULIHAN LAWRENCE GALLERY OF HOMES PRINT AD FALL ISSUE | OCTOBER

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

GREENWICH MAGAZINE OCTOBER 2

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

FINANCIAL TIMES (UK) PRINT AD OCTOBER 21

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening.

HOULIHAN LAWRENCE PORTFOLIO OF HOMES FALL ISSUE

17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.


RECENT AND UPCOMING MARKETING GOOGLE RETARGETING PROPERTY AD OCTOBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

FACEBOOK AD CAMPAIGN OCTOBER

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

NEWYORKTIMES.COM PROPERTY AD OCTOBER

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

ROBB REPORT DIGITAL AD OCTOBER

Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.

BROWNSTONER DIGITAL AD OCTOBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

INSTAGRAM PROMOTION OCTOBER

Showcase 31 Baldwin Farms on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

FACEBOOK AD CAMPAIGN NOVEMBER

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.


RECENT AND UPCOMING MARKETING CONNECTICUT COTTAGES AND GARDENS MAGAZINE PRINT AD NOVEMBER ISSUE

CT Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.

BROKER OPEN HOUSE NOVEMBER 14 45 agents attended Broker Open House

GOOGLE RETARGETING PROPERTY AD NOVEMBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER DIGITAL AD NOVEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

ROBB REPORT DIGITAL AD NOVEMBER

Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.

INSTAGRAM PROMOTION NOVEMBER

Showcase 31 Baldwin Farms on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

NEWYORKTIMES.COM PROPERTY AD NOVEMBER

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.


RECENT AND UPCOMING MARKETING SERENDIPITY NOVEMBER / DECEMBER | FALL / WINTER ISSUE

Luxury lifestyle magazine celebrating the best of life in the Northeast - specifically Fairfield & Westchester Counties, NYC.

BROWNSTONER DIGITAL AD DECEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

HOULIHAN LAWRENCE GALLERY OF HOMES PRINT AD DECEMBER 18

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

FACEBOOK AD CAMPAIGN DECEMBER

This ad is custom created and targeted to high-net worth individuals in Westchester. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

ROBB REPORT DIGITAL AD DECEMBER

Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.


PAST MARKETING MARCH 2023 - AUGUST 2023 GREENWICH TIME PRINT AD MARCH 53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY MARCH

Properties are displayed prominently within carousel and link directly to the home’s webpage.

WALL STREET JOURNAL PRINT AD MARCH 24 FACEBOOK AD CAMPAIGN MARCH

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

GOOGLE RETARGETING PROPERTY AD MARCH

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NEWYORKTIMES.COM PROPERTY AD MARCH

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

GREENWICH MAGAZINE PRINT AD APRIL ISSUE

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

CONNECTICUT COTTAGES AND GARDENS PRINT AD APRIL ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury.

NEW YORK TIMES HOMESBOOK APRIL 13

Circulation of 180,744 copies - distribution includes New York City, Westchester & Connecticut New York Times.


PAST MARKETING MARCH 2023 - AUGUST 2023 GOOGLE RETARGETING PROPERTY AD APRIL

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NEWYORKTIMES.COM PROPERTY AD APRIL

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FINANCIAL TIMES (HOUSE & HOME SECTION / WEEKEND EDITION) PRINT AD APRIL 22

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening.

NEW YORK TIMES - REAL ESTATE SECTION APRIL 23

Back page of the Real Estate section. 8.6 million paid digital subscribers.

HOULIHAN LAWRENCE PORTFOLIO OF HOMES - NEW YORK TIMES INSERT SPRING ISSUE

17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.

GOOGLE RETARGETING PROPERTY AD MAY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER DIGITAL AD MAY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.


PAST MARKETING MARCH 2023 - AUGUST 2023 FACEBOOK AD CAMPAIGN MAY

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION JUNE

Showcase 31 Baldwin Farms on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

LUXURY PORTFOLIO INTERNATIONAL | DIGITAL BUNDLE JUNE NEWYORKTIMES.COM PROPERTY AD JUNE

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

HOULIHAN LAWRENCE GALLERY OF HOMES JUNE/JULY SUMMER ISSUE

37,000 circulation: All Houlihan Lawrence listings are featured in our quarterly print magazines. Each edition is circulated in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. They’re also available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

DAN’S PAPER - PRINT VIEW AD JULY

14,000 Circulation: A weekly lifestyle publication in the Hamptons.

FACEBOOK AD CAMPAIGN AUGUST

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

GOOGLE RETARGETING PROPERTY AD AUGUST

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.


ZILLOW.COM TRAFFIC

Listing Traffic Last 30 Days 42 SAVES 1,086 VIEWS


LUXURY LISTING OVERVIEW $10,000,000+

Currently Available in Greenwich 24 Properties

Click to view listings

In Contract in Greenwich 4 Properties

Click to view listings

Closed Sales since our list date 12 Properties

Click to view listings


SAMPLING OF DIGITAL AND PRINT PROMOTION


HOULIHAN LAWRENCE LUXURY CAROUSEL

SEPTEMBER, 2023


WALL STREET JOURNAL OLD GREENWICH, CT · $35,000,000 Custom built LEED certified modern compound. 300+ ft of waterfront, pier, guest and boat houses. Amanda Miller & Ellen Mosher | M: 203.912.9233

MILLBROOK, NY · $20,000,000 Prized equestrian estate and former Carnegie property epitomizes Millbrook Hunt Country. Oliver Brown | M: 917.680.8933

GREENWICH, CT · $19,500,000 Regal waterfront estate in one of Greenwich, Connecticut’s most coveted gated communities. Ellen Mosher | M: 203.705.9680

GREENWICH, CT · $12,950,000 Extraordinary custom stone and clapboard home on 2.46 acres with pool and pool cabana. Ellen Mosher | M: 203.705.9680

SC ARSDALE, NY · $7,275,000 Beautiful estate in the heart of Murray Hill on 1.59 acres including a pool and tennis. Joan Frederick | M: 914.714.4140

PUT THE POWER OF THE #1 BROKERAGE N O R T H O F N YC T O W O R K F O R YO U

BRONX VILLE, NY · $6,750,000 Old-world elegance with modern convenience. Cosmetic & structural renovations inside & out. Mariellen S. Carpenter | M: 914.319.8751

SOUTH KORTRIGHT, NY · $5,400,000 Beautiful Homestead 22+ Acres. Nicole Boisvert Porter | M: 845.797.5300

L ARCHMONT, NY · $ Sensational Waterfront Tudor Estate in premier Larchmont Manor with pool and private dock. Pollena Forsman | M: 914.262.8678

NEW C ANA AN, CT · $10,750,000 Truly exceptional historic home of unparalleled grandeur and sophistication. Pool and tennis. Michele Murray Sloan | M: 203.858.5039

RIVERSIDE, CT · $4,950,000 No Copy In Beacon - E-Mail 90 Characters.

POUND RIDGE, NY · $6,350,000 Waterfront home directly on Blue Heron Lake with breathtaking views, private dock and pool Angela Kessel | M: 914.841.1919

Ellen Mosher | M: 203.705.9680

BEDFORD HILL S, NY · $4,950,000 A stunning and historic Georgian Colonial, in a prime location, updated for modern living . Lindsay J. Matthews | M: 914.318.1394

BRONX VILLE, NY · $4,800,000 Incredibly rare opportunity to own one of the largest and most private homes in Bronxville. Caroline Jones | M: 914.391.4326

RIDGEFIELD, CT · $4,500,000 Meticulously updated and reimagined with luxurious modern amenities. Gunite saltwater pool. Heather Salaga | M: 203.770.8591

RYE, NY · $4,500,000 Luxurious living at The St. Regis Residences of Rye. Highly sought after 55+ community. Roseanna Tedone | M: 914.906.6011

GREENWICH, CT · $4,450,000 No Copy In Beacon - E-Mail 90 Characters.

DARIEN, CT · $4,295,000 No Copy In Beacon - E-Mail 90 Characters.

Joanne Mancuso | M: 203.667.3887

Kate Balanoff | M: 917.817.9222

NORWALK, CT · $4,195,000 Custom-built home with deck and dock sited on the banks of Rowayton’s Farm Creek. Kate Balanoff | M: 917.817.9222

DARIEN, CT · $3,799,000 7000 square foot masterpiece delicately customized and designed from the foundation up. Kyle Neumann | M: 203.240.3912

RHINEBECK, NY · $3,400,000 Flexible and open layout of 3800 square feet convenient to Rhinebeck & under 2 hours from NYC. Vicki Hickman | M: 845.389.9952

SC ARSDALE, NY · $3,395,000 Bright new five bedroom Center Hall Colonial with great open layout in Quaker Ridge. Susan Greenberg | M: 914.772.1564

ANCR AM, NY · $2,900,000 Modern Farmhouse with pool, tennis & Berkshires views. Half-hour to Hudson; 2 ½ hour to NYC. Chris Getman | M: 203.554.5032

RYE, NY · $2,825,000 Custom five-bedroom Colonial on a tranquil street, located close to school, park and beach. Katherine Irwin | M: 914.393.0536

L ARCHMONT, NY · $2,399,000 Stunning new construction on prime cul-de-sac bordering the Leatherstocking Nature Trail. Pollena Forsman & Annette Stiso | M: 914.420.8665

L ARCHMONT, NY · $2,649,000 Beautiful five-bedroom Colonial to-be-built by well known C & D Marchese Construction. Maria Fasciglione | M: 914.774.1561

RYE, NY · $2,525,000 Warm ambiance surrounds this five-bedroom brick Colonial in the heart of Indian Village. Barbara Haynes | M: 914.589.0714

BEDFORD CORNERS, NY · $2,495,000 Gracious and spacious six bedroom gated Colonial with pool, waterfall and seasonal lake views. Angela Kessel | M: 914.841.1919

IRVINGTON, NY · $2,450,000 High tech finishes and modern architectural elements blend with warm and natural materials. Rory Tishelman | M: 914.671.1757

BEDFORD, NY · $2,375,000 Renovated and refreshed mini-estate on 5.5 acres abutting hundreds of acres of preserve. Kile Boga-Ibric | M: 914.374.5852

WHITE PL AINS, NY · $2,200,000 Luxury living at the Ritz Carlton Residence boasts a vibrant lifestyle with the finest amenities. Mary Ann Giacobbe | M: 914.424.4651

RIDGEFIELD, CT · $2,195,000 Exceptional custom-built home with wrap-around porch, five bedrooms and over 6,000 square feet. Jennifer M. Dineen | M: 484.639.7141

CIT Y ISL AND, NY · $1,875,000 Waterfront beauty on Eastchester Bay with breathtaking views. Private pier and beach. Jane Carmody | M: 646.228.1861

K ATONAH, NY · $1,795,000 Bleached brick classic with specimen trees and saltwater pool. Two minutes to Katonah Village. Tracy Cunniff | M: 914.960.1319

CROTON- ON-HUDSON, NY · $1,695,000 Masterfully designed. Hudson River Views and lush gardens from every vantage point. Sharon Bodnar Briskman | M: 914.329.8889

VERPL ANCK, NY · $1,695,000 Mediterranean home sits directly on the Hudson River, private boat dock and 5,330 square feet. Janet Brand | M: 914.391.1409

ARMONK, NY · $1,599,000 Five-bedroom Armonk home on a quiet drive with soaring ceilings and an open flow. Amy M. Singer M 914.772.3526

BR ANFORD, CT · $1,500,000 Private island in Thimble Islands, seasonal home has 2 bedrooms, 1 full bath, 962 square feet. Gregory G. Robbins | M: 203.464.0125

SLEEPY HOLLOW, NY · $1,500,000 Enjoy carefree living at the River House in Hudson Harbor with views of the Hudson River. Colleen Klint | M: 914.629.7030

SOUTH SALEM, NY · $1,495,000 The double cherry wood doors open to a meticulously maintained home. Beautiful property. Nancy B. Musich | M: 914.299.3068

BREWSTER , NY · $1,390,000 Stunning custom-built 2 bedroom, 3 ½ bath Colonial on over 10 acres on a cul-de-sac. Nanci Kubik | M: 914.589.4609

ARMONK, NY · $1,375,000 The perfect blend of elegance and comfort, an exquisite split-level home. Gianine N. Beall | M: 914.403.3246

DANBURY, CT · $1,350,000 Brand new farmhouse in Ridgetop with country club amenities: pool, Jacuzzi, nature trail. Cory Neumann | M: 203.947.5803

BRIARCLIFF MANOR , NY · $1,300,000 Earth meets sky before this Mid-Century Modern gem, featuring walls of glass. Amy Via | M: 914.523.9248

CORTL ANDT MANOR , NY · $1,299,000 Experience luxury, space, and comfort in this Madison model Colonial in Cortlandt Chase. Angela C. Lanni M 914.572.4354

PLEA SANT VALLEY, NY · $1,195,000 Spectacular and tranquil 9 acre property nestled in a story book setting near Wappingers. Janet Myer | M: 914.673.8161

COLD SPRING, NY · $1,150,000 Beautiful Colonial set on 6.7 private acres yet minutes to village, trains and shops. Melissa Carlton | M: 914.474.0111

GR ANITE SPRINGS, NY · $1,150,000 A magnificent timeless masterpiece built in 1875 nestled on nearly 2 acres of property. Teresa Chang | M: 914.907.0881

YONKERS, NY · $890,000 Large Colonial home with Victorian charm and spectacular landscaped grounds on corner lot. Deborah Valentino | M: 914.582.8652

HOPEWELL JUNCTION, NY · $599,000 No Copy In Beacon - E-Mail 90 Characters.

SEPTEMBER 8, 2023

@HOU LIHANL AWRENCE

@HOU LIHANRE

@HOU LIHANL AWRENCE

Steve Pisciarino | M: 315.254.5791

Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined.


HOMES OF THE TIMES No.

1

Brokerage North of NYC

O L D G R E E N W I C H , C T · $ 3 5,0 0 0,0 0 0 G R E E N W I C H , C T · $ 19, 5 0 0,0 0 0 Custom built LEED certified modern compound. 300+ ft of waterfront, pier, guest and boat houses. Amanda Miller & Ellen Mosher | M: 203.912.9233

Regal waterfront estate in one of Greenwich, Connecticut’s most coveted gated communities. Ellen Mosher | M: 203.705.9680

G R E E N W I C H , C T · $ 12 ,9 5 0,0 0 0

N E W C A N A A N , C T · $ 10,7 5 0,0 0 0

G R E E N W I C H , C T · $9,7 5 0,0 0 0

L A R C H M O N T, N Y · $

R Y E P. O . , N Y · $ 7, 9 0 0 , 0 0 0

P O U N D R I D G E , N Y · $ 6, 350,0 0 0

M I L L B RO O K , N Y · $5,9 0 0,0 0 0

N E W C A N A A N , C T · $ 4 ,19 5 ,0 0 0

L A R C H M O N T, N Y · $

N O R T H S A L E M , N Y · $ 1 , 9 9 9, 0 0 0

Truly exceptional historic home of unparalleled grandeur and sophistication. Pool and tennis. Michele Murray Sloan & Taylor Tait | M: 203.858.5039

Coveted 1920s Colonial with panoramic views of three golf courses; the best Rye has to offer. Lisa Murphy | M: 914.391.2655

This thoughtfully renovated home combines fine architecture with modern technology. Laura Edmonds | M: 203.979.1831

Four picture perfect gated acres serve as an idyllic backdrop for this ultra-luxurious six bedroom. Deborah Needle | M: 203.249.8617

Waterfront home directly on Blue Heron Lake with breathtaking views, private dock and pool. Angela Kessel | M: 914.841.1919

Stunning new construction on prime cul-de-sac bordering the Leatherstocking Nature Trail. Pollena Forsman | M: 914.420.8665

Extraordinary custom stone and clapboard home on 2.46 acres with pool and pool cabana. Ellen Mosher | M: 203.705.9680

Sensational Waterfront Tudor Estate in premier Larchmont Manor with pool and private dock. Pollena Forsman | M: 914.420.8665

Beloved Killearn Farm encompasses an iconic Greek Revival, pool, and gardens. Marc Maclean | M: 917.922.4131

Enchanting, refurbished 1850 Farmhouse located in North Salem’s storied estate district. Cecilia Heller | M: 914.318.4992

Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. /H O U L I H A N L AW R E N C E

@HOULIHANRE

@ H O U L I H A N L AW R E N C E

PRINT AD SEPTEMBER 14, 2023

H O U L I H A N L AW R E N C E .CO M


GREENWICH TIME

PRINT AD SEPTEMBER 22, 2023


GREENWICH MAGAZINE

PRINT AD OCTOBER, 2023


FINANCIAL TIMES (UK)

PRINT AD OCTOBER 21, 2023


HL PORTFOLIO OF HOMES

� � B A L DWI N FA R M S NO RT H • G REENWIC H, C T

6

BEDROOMS

7.1

B AT H R O O M S

13,039

SQUARE FEET

2.46 AC R E S

Extraordinary custom stone manor with pool, pool cabana and outdoor kitchen just off Round Hill Road. Designed for seamless indoor/outdoor entertaining and

Stone Manor off Round Hill

relaxed living. Sundrenched interiors showcasing stunning architectural details in a contemporary floor plan opening to multiple outdoor terraces. Amazing primary suite. Offered at $12,950,000 | M: 203.705.9680

9

OCTOBER, 2023


CT COTTAGES & GARDENS

NOVEMBER, 2023 ISSUE


SERENDIPITY MAGAZINE

PRINT AD NOVEMBER/DECEMBER 2023 ISSUE


MARKET STATISTICS MARKET OVERVIEW 3 - Greenwich Residential, Single Family as of 11/27/23

SUPPLY / DEMAND ANALYSIS AS OF NOVEMBER 27, 2023

AS OF NOVEMBER 27, 2022

2023 vs. 2022

PRICE RANGE

SUPPLY: ACTIVE LISTINGS

DEMAND: PENDING SALES

SUPPLY/ DEMAND RATIO*

SUPPLY: ACTIVE LISTINGS

DEMAND: PENDING SALES

SUPPLY/ DEMAND RATIO*

% CHANGE IN LISTINGS

% CHANGE IN PENDINGS

$0 - $999,999

5

3

2

5

4

1

0.0%

-25.0%

$1,000,000 - $1,999,999

9

9

1

13

9

1

-30.8%

0.0%

$2,000,000 - $2,999,999

17

5

3

18

11

2

-5.6%

-54.5%

$3,000,000 - $3,999,999

9

9

1

15

7

2

-40.0%

28.6%

$4,000,000 - $4,999,999

9

4

2

27

4

7

-66.7%

0.0%

$5,000,000 - $5,999,999

7

7

1

15

1

15

-53.3%

600.0%

$6,000,000 - $7,999,999

10

8

1

14

5

3

-28.6%

60.0%

$8,000,000 - $9,999,999

8

2

4

7

3

2

14.3%

-33.3%

$10,000,000 and up

22

3

7

25

1

25

-12.0%

200.0%

Market Totals

96

50

2

139

45

3

-30.9%

11.1%

*Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand

SOLD PROPERTIES YEAR-TO-DATE

YEAR-OVER-YEAR

PRICE RANGE

01/01/2023 11/27/2023

01/01/2022 11/27/2022

% Change 2023/2022

11/28/2022 11/27/2023

11/28/2021 11/27/2022

% Change 2023/2022

$0 - $999,999

34

35

-2.9%

36

42

-14.3%

$1,000,000 - $1,999,999

56

67

-16.4%

62

79

-21.5%

$2,000,000 - $2,999,999

49

71

-31.0%

56

88

-36.4%

$3,000,000 - $3,999,999

34

50

-32.0%

36

56

-35.7%

$4,000,000 - $4,999,999

43

44

-2.3%

43

46

-6.5%

$5,000,000 - $5,999,999

26

35

-25.7%

27

37

-27.0%

$6,000,000 - $7,999,999

23

29

-20.7%

23

31

-25.8%

$8,000,000 - $9,999,999

16

11

45.5%

17

13

30.8%

$10,000,000 and up

11

7

57.1%

12

11

9.1%

Market Totals

292

349

-16.3%

312

403

-22.6%

$3,250,000

$3,000,000

8.3%

$3,070,000

$2,900,000

5.9%

Median Sold Price

MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, County : Fairfield, Area : 3 - Greenwich Sale Date(To): 11/27/2023 Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra


MARKET STATISTICS MARKET OVERVIEW Greater Greenwich Residential, Single Family as of 11/27/23

SUPPLY / DEMAND ANALYSIS AS OF NOVEMBER 27, 2023

AS OF NOVEMBER 27, 2022

2023 vs. 2022

PRICE RANGE

SUPPLY: ACTIVE LISTINGS

DEMAND: PENDING SALES

SUPPLY/ DEMAND RATIO*

SUPPLY: ACTIVE LISTINGS

DEMAND: PENDING SALES

SUPPLY/ DEMAND RATIO*

% CHANGE IN LISTINGS

% CHANGE IN PENDINGS

$0 - $999,999

6

3

2

11

6

2

-45.5%

-50.0%

$1,000,000 - $1,999,999

14

14

1

29

19

2

-51.7%

-26.3%

$2,000,000 - $2,999,999

23

14

2

28

17

2

-17.9%

-17.6%

$3,000,000 - $3,999,999

12

12

1

24

11

2

-50.0%

9.1%

$4,000,000 - $4,999,999

12

6

2

29

6

5

-58.6%

0.0%

$5,000,000 - $5,999,999

8

7

1

18

2

9

-55.6%

250.0%

$6,000,000 - $7,999,999

10

8

1

14

5

3

-28.6%

60.0%

$8,000,000 - $9,999,999

8

2

4

7

3

2

14.3%

-33.3%

$10,000,000 and up

24

4

6

27

1

27

-11.1%

300.0%

Market Totals

117

70

2

187

70

3

-37.4%

0.0%

*Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand

SOLD PROPERTIES YEAR-TO-DATE

YEAR-OVER-YEAR

PRICE RANGE

01/01/2023 11/27/2023

01/01/2022 11/27/2022

% Change 2023/2022

11/28/2022 11/27/2023

11/28/2021 11/27/2022

% Change 2023/2022

$0 - $999,999

50

57

-12.3%

55

68

-19.1%

$1,000,000 - $1,999,999

130

170

-23.5%

143

196

-27.0%

$2,000,000 - $2,999,999

106

137

-22.6%

118

161

-26.7%

$3,000,000 - $3,999,999

54

77

-29.9%

58

85

-31.8%

$4,000,000 - $4,999,999

55

61

-9.8%

57

65

-12.3%

$5,000,000 - $5,999,999

34

41

-17.1%

35

44

-20.5%

$6,000,000 - $7,999,999

26

35

-25.7%

26

37

-29.7%

$8,000,000 - $9,999,999

16

12

33.3%

17

14

21.4%

$10,000,000 and up

12

8

50.0%

13

12

8.3%

Market Totals

483

598

-19.2%

522

682

-23.5%

$2,525,000

$2,485,000

1.6%

$2,500,000

$2,413,750

3.6%

Median Sold Price

MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, County : Fairfield, Area : 3 - Greenwich, 1 - Riverside, 2 - Old Greenwich, 4 - Cos Cob Sale Date(To): 11/27/2023 Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra



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