MARKETING UPDATE 528 Field Point Road Greenwich June 5, 2024
RECENT AND UPCOMING MARKETING
528
FIELD POINT ROAD - LISTING GOES LIVE
APRIL 22
JUST LISTED CARD
APRIL 22
Sent to targeted addresses throughout Westchester, Greenwich and affluent Manhattan postal codes.
GREENWICH TIME FULL PAGE PRINT AD
APRIL 26
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
FACEBOOK AD CAMPAIGN
APRIL 25 TO 28
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
APRIL
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
BROWNSTONER - DIGITAL BANNER AD
APRIL
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
APRIL
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
APRIL
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
RECENT AND UPCOMING MARKETING
NEW YORK TIMES - SUNDAY REAL ESTATE SECTION PRINT AD
MAY 12
The Sunday Real Estate section includes New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.
Circulation of 208,400
NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD
MAY/JUNE
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
FACEBOOK AD CAMPAIGN
MAY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
MAY
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
BROWNSTONER - DIGITAL BANNER AD
MAY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
MAY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
MAY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
RECENT AND UPCOMING MARKETING
CONNECTICUT COTTAGES AND GARDENS - PRINT AD
JUNE ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
HAMPTONS COTTAGES AND GARDENS - PRINT AD
JUNE ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
MAYFAIR INTERNATIONAL REALTY, LONDON
JUNE
Featured property in front window dislpay
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
JUNE
528 Field Point Road is displayed prominently within carousel and link directly to the home’s webpage.
HOULIHAN LAWRENCE GALLERY OF HOMES
JUNE 24 - SUMMER ISSUE
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
TARGETED EMAIL CAMPAIGN
JUNE
Property introduction sent to Wealth Engine Database - An exclusive list through our Luxury Portfolio program of high net worth individuals.
FACEBOOK AD CAMPAIGN
JUNE
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
RECENT AND UPCOMING MARKETING
INSTAGRAM PROMOTION
JUNE
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
BROWNSTONER - DIGITAL BANNER AD
JUNE
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
JUNE
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
JUNE
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE
JULY
Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.
FINANCIAL TIMES (UK) PRINT AD
JULY 6
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening
MANSION GLOBAL /WSJ PRINT AD
JULY 20
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
RECENT AND UPCOMING MARKETING
FACEBOOK AD CAMPAIGN
JULY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
JULY
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
BROWNSTONER - DIGITAL BANNER AD
JULY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
ONLINE PRESENCE
A SELECTION OF WEBSITES WHERE 528 FIELD POINT IS FEATURED:
• HOULIHAN LAWRENCE
• WSJ.COM
• MANSIONGLOBAL.COM
• PROPLUXURY.COM
• JUWAI.COM
• JAMESEDITION.COM
• LUXURYPORTFOLIO.COM
• LEADINGRE.COM
• LUXURYREALESTATE.COM
• MAYFAIRINTERNATIONALREALTY.COM
• COUNTRYLIFE.COM
• LISTGLOBALLY.COM (PROPERTY TRANSLATION SERVICE FOR 121 ADDITIONAL INTERNATIONAL REAL ESTATE WEBSITES)
• REALTOR.COM
• TRULIA.COM
• ZILLOW.COM
WEB TRAFFIC AND MARKET STATISTICS
CUSTOM WEBSITE TRAFFIC 528FieldPointRoad.com
Listing Traffic Past 30 Days
86 SAVES
2,377 VIEWS
ZILLOW.COM TRAFFIC
REALTOR.COM TRAFFIC
Activity for 528 Field Point Road, Greenwich, CT 06830
Date Range: 04/22/2024 to 06/05/2025
List Number: 120348 Status: Active Original List Price: $6,950,000 List Price: $6,950,000 # Bdrms: 6 Baths: 5.2 Where people are viewing this listing Count Flexmls 779 Flexmls Email 302 Flexmls Portal 6 Flexmls IDX 2 27.73% 0.55% 0.18% 71.53% 6/5/24, 2:33 PM flexmls Web MLS LISTING ACTIVITY REPORT
LUXURY LISTING OVERVIEW
$5.9 MILLION TO $7.5 MILLION
Currently Available in Greenwich
24 Properties
Click to view listings
Click to view report with Days On Market information
In Contract in Greenwich
10 Property
Click to view listings
Click to view report with Days On Market information
Closed Sales since our list date (04/22/2024)
4 Properties
Click to view listings
Click to view report with Days On Market information
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
M A R K E T O V E R V I E W 3
- Greenwich Residential, Single Family as of 6/5/24
AS OF JUNE 5, 2024 AS OF JUNE 5, 2023 2024 vs 2023 PRICE RANGE SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* % CHANGE IN LISTINGS % CHANGE IN PENDINGS $0 - $999,999 5 5 1 7 6 1 -28.6% -16.7% $1,000,000 - $1,999,999 11 14 1 15 13 1 -26.7% 7.7% $2,000,000 - $2,999,999 16 12 1 17 12 1 -5.9% 0.0% $3,000,000 - $3,999,999 16 12 1 10 9 1 60.0% 33.3% $4,000,000 - $4,999,999 10 8 1 14 12 1 -28.6% -33.3% $5,000,000 - $5,999,999 10 5 2 12 4 3 -16.7% 25.0% $6,000,000 - $7,999,999 21 12 2 16 10 2 31.3% 20.0% $8,000,000 - $9,999,999 6 3 2 7 5 1 -14.3% -40.0% $10,000,000 and up 27 2 14 22 3 7 22.7% -33.3% Market Totals 122 73 2 120 74 2 1.7% -1.4% *Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand SOLD PROPERTIES YEAR-TO-DATE YEAR-OVER-YEAR PRICE RANGE 01/01/202406/05/2024 01/01/202306/05/2023 % Change 2024/2023 06/06/202306/05/2024 06/06/202206/05/2023 % Change 2024/2023 $0 - $999,999 8 12 -33.3% 33 31 6.5% $1,000,000 - $1,999,999 14 18 -22.2% 61 66 -7.6% $2,000,000 - $2,999,999 19 19 0.0% 53 62 -14.5% $3,000,000 - $3,999,999 15 17 -11.8% 34 41 -17.1% $4,000,000 - $4,999,999 16 18 -11.1% 43 33 30.3% $5,000,000 - $5,999,999 6 9 -33.3% 27 32 -15.6% $6,000,000 - $7,999,999 12 9 33.3% 28 29 -3.4%
- $9,999,999 1 5 -80.0% 13 11 18.2% $10,000,000 and up 7 3 133.3% 15 7 114.3% Market Totals 98 110 -10.9% 307 312 -1.6% Median Sold Price $3,577,500 $3,275,000 9.2% $3,250,000 $2,945,000 10.4% MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 3 - Greenwich, Sale Date(To): 06/05/2024, Show Market Totals: Yes, Result Display Median Sold Price, Enable DOM: No, Price Points: Ultra
$8,000,000
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
Greater Greenwich Residential, Single Family as of 6/5/24
M A R K E T O V E R V I E W
AS OF JUNE 5, 2024 AS OF JUNE 5, 2023 2024 vs 2023 PRICE RANGE SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* % CHANGE IN LISTINGS % CHANGE IN PENDINGS $0 - $999,999 6 7 1 12 9 1 -50.0% -22.2% $1,000,000 - $1,999,999 24 28 1 27 30 1 -11.1% -6.7% $2,000,000 - $2,999,999 27 24 1 29 31 1 -6.9% -22.6% $3,000,000 - $3,999,999 22 22 1 18 15 1 22.2% 46.7% $4,000,000 - $4,999,999 15 10 2 19 15 1 -21.1% -33.3% $5,000,000 - $5,999,999 13 6 2 13 6 2 0.0% 0.0% $6,000,000 - $7,999,999 24 13 2 17 11 2 41.2% 18.2% $8,000,000 - $9,999,999 6 4 2 7 5 1 -14.3% -20.0% $10,000,000 and up 30 3 10 25 4 6 20.0% -25.0% Market Totals 167 117 1 167 126 1 0.0% -7.1% *Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand SOLD PROPERTIES YEAR-TO-DATE YEAR-OVER-YEAR PRICE RANGE 01/01/202406/05/2024 01/01/202306/05/2023 % Change 2024/2023 06/06/202306/05/2024 06/06/202206/05/2023 % Change 2024/2023 $0 - $999,999 9 20 -55.0% 43 48 -10.4% $1,000,000 - $1,999,999 43 52 -17.3% 132 161 -18.0% $2,000,000 - $2,999,999 39 36 8.3% 123 131 -6.1% $3,000,000 - $3,999,999 25 25 0.0% 57 66 -13.6% $4,000,000 - $4,999,999 24 22 9.1% 61 48 27.1% $5,000,000 - $5,999,999 7 12 -41.7% 33 40 -17.5% $6,000,000 - $7,999,999 15 10 50.0% 33 34 -2.9% $8,000,000 - $9,999,999 2 5 -60.0% 14 11 27.3% $10,000,000 and up 7 3 133.3% 17 8 112.5% Market Totals 171 185 -7.6% 513 547 -6.2% Median Sold Price $2,910,000 $2,500,500 16.4% $2,575,000 $2,415,000 6.6% MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 3 - Greenwich, 1 - Riverside, 2 - Old Greenwich, 4 - Cos Cob, Sale Date(To): 06/05/2024, Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra
SAMPLING OF DIGITAL AND PRINT PROMOTION
APRIL 22 TO JUNE 5
JUST LISTED POST CARD
MAILED TO SELECT ADDRESSES
APRIL 26 GREENWICH TIME
TARGETED CAMPAIGN
APRIL 25 TO APRIL 28
ACHIEVED 253 CLICKS 5.2K VIEWS
NYT - SUNDAY REAL ESTATE SECTION
HOULIHANLAWRENCE.COM @ HOULIHANLAWRENCE @ HOULIHANLAWRENCE @ HOULIHANRE Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. We are pledged to the letter and spirit of US policy for the achievement of equal housing opportunity throughout the Nation We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status or national origin. PUT THE POWER OF THE #1 BROKERAGE NORTH OF NYC TO WORK FOR YOU 375 ROUND HILL RD, GREENWICH, CT Handsome whitewashed brick and clapboard Georgian is steeped in history. Current owners thoughtfully expanded upon, restored and updated for today’s lifestyle with high ceilings. Seven bedrooms in the main house and a fabulous one-bedroom guest house. Pool with spa and pool house. Magnificent family compound with stunning property. $7,250,000 M 203.536.1195 M 203.536.4997 88 CEDAR CLIFF RD, RIVERSIDE, CT Spectacular Estate showcases panoramic water views, cottage and pool on 1.77 acre. $16,995,000 M 203.667.3887 M 203.912.9233 151 OLD CHURCH RD, GREENWICH, CT Renovated & expanded in-town compound on four acres with pool, tennis court and carriage house. $12,500,000 M 203.705.9680 M 203.912.9233 225 ROUTE 22 PAWLING, NY A magical 558+ acre parcel of land, 90 minutes from, NYC, offering endless possibilities. $11,000,000 M 203.948.4655 M 413.896.2714 24 HIGHLAND FARM RD, GREENWICH, CT Deluxe resort-style amenities enhance this fully renovated Georgian Colonial on 5.4 acres. $7,795,000 M 203.667.3887 528 FIELD POINT RD, GREENWICH, CT Six-bedroom country house meticulously updated on 1.37 acres, walking distance to all. $6,950,000 M 203.705.9680 3 MANURSING WAY RYE, NY One of Rye’s most spectacular homes, an architectural beauty nestled on just over one acre. $6,595,000 M 914.393.0536 M 914.329.5329 39 AIKEN RD, GREENWICH, CT Refined luxury, stunning renovation, modern amenities, first floor primary, pool, lush four acres. $6,495,000 M 203.912.5644 4 HOLLY LN, RYE, NY Privacy, land, space, location. 1.38 acres, 7 bedrooms, 4.3 baths - where you can have it all. $5,995,000 M 914.391.2655 131 S BEDFORD RD, POUND RIDGE, NY Spectacular Nantucket-style waterfront directly on Blue Heron Lake with breathtaking views. $5,995,000 M 914.841.1919 1 LOCUST AVE, LARCHMONT, NY Immerse yourself in the timeless allure of this 1923 Spanish Colonial Revival masterpiece. $5,895,000 M 914.649.2244 160 FOREST AVE, RYE, NY Luxury, lifestyle, location: artfully landscaped 6,000 square foot Colonial, close to beach clubs. $4,995,000 M 914.391.2655 41 WILDWOOD RD, SCARSDALE, NY Exceptional new construction Colonial in Scarsdale with room for a pool. $4,550,000 M 914.523.0772 320-322 MCLAIN ST, BEDFORD HILLS, NY Iconic stone Colonial-style home, updated for modern living, two guest cottages, pool $4,495,000 M 914.841.1919 M 914.318.1394 34 GREENACRES AVE, SCARSDALE, NY Majestic Colonial on 1.77 park like acres in a prime Greenacres location. $4,490,000 M 917.992.3055 34 SUNNYBROOK RD, BRONXVILLE PO, NY Yonkers. Exquisitely rebuilt and reconfigured this gracious Georgian feels like a new residence. $4,485,000 M 914.659.5856 10 MEETING HOUSE RD, BEDFORD CORNERS, NY Stunning views, open plan and soaring ceilings define this superb Contemporary Colonial. $4,230,000 M 914.907.3300 M 914.843.4158 1055 SEVEN OAKS LN, MAMARONECK, NY Ultra luxe home with sensational water views and only steps from private beach. $3,950,000 M 914.420.8665 10 WESTWAY, BRONXVILLE, NY Gracious 1920’s Georgian Colonial in prestigious estate area on a magnificent oversized lot. $3,790,000 M 914.715.6052 M 914.391.4326 140 HIGH ST, HASTINGS-ON-HUDSON, NY Timeless character and architectural integrity with abundance of modern conveniences. $3,600,000 M 914.588.4655 4 HAMPTON RD, SCARSDALE, NY In the heart of Fox Meadow sits a 5,600 square foot storybook Tudor flush with modernity. $3,495,000 M 914.450.9979 M 914.522.6400 628 GUARD HILL RD, BEDFORD, NY Discover Bedford at its finest. Bright and modern five bedroom, 2.4 acres, stunning Gunite pool and spa. $3,495,000 M 914.318.1394 69 N TOWER HILL RD, WASSAIC, NY Rustic cool luxury lodge near Milbrook Hunt, Mashomack polo, breweries and farm markets $2,900,000 M 845.242.6314 414 CLAFLIN AVE, MAMARONECK, NY Stunning 1887 Victorian home with detached Carriage house on .76 acre lot. Heated in-ground pool. $2,895,000 M 305.776.2014
ROCK SHELTER RD, WACCABUC, NY Summer awaits! Luxe living in this gated five-bedroom home on four lush acres with pool, spa and cabana. $2,795,000 M 914.589.4477 606 WALTON AVE, MAMARONECK, NY 1878 Victorian on over half acre in the coveted neighborhood of Orienta. $2,714,000 M 914.980.2879 63 PARK ST, NEW CANAAN, CT Timeless elegance meets modern sophistication in the heart of New Canaan. $2,750,000 M 203.644.0026 M 203.921.6154 720 WEED ST, NEW CANAAN, CT Picturesque 1925 classic Connecticut Colonial located minutes from town and train. $2,749,000 M 203.801.8059 44 HAWTHORN PL, BRIARCLIFF MANOR, NY Indulge in this newly reconstructed residence on over one fenced acres with 50 foot saltwater pool. $2,695,000 M 914.772.3526 75 OAK HOLLOW, GARRISON, NY Private Estate on seven plus acres framed by stones, perennial gardens and water falls. $2,395,000 M 914.474.0111 23 OXFORD RD, WHITE PLAINS, NY Gedney Farms. Classic brick Colonial, seamlessly blending timeless elegance with modern functionality. $2,195,000 M 914.772.3526 241 NOROTON AVE, DARIEN, CT Well built, stylish, and meticulously cared for home offers 4/5 bedrooms, 3 full baths and 2 half baths. $2,050,000 M 203.247.1188 107 E MEADOWBROOK LN, STAATSBURG, NY A spectacular seven acre property with a pond nestled in a storybook setting that offers much privacy. $1,999,999 M 914.673.8161 32 ERIE ST, IRVINGTON, NY Ardsley Park Classic with stunning contemporary updates for a comfortable lifestyle. $1,995,000 M 914.671.1757 M 646.246.8949 11 LAUREL LN, CHAPPAQUA, NY Adorned with cantilevered rooms, mitered corner glass and seamless indoor/outdoor flow. $1,950,000 M 914.523.9248 M 917.992.4889 38 TRAPPING WAY, PLEASANTVILLE, NY Located on a quiet cul-de-sac in Byram Hills school district, fulfilling every desire. Inviting pool/cabana. $1,850,000 M 914.772.3526 14 CHESTER RD, DARIEN, CT Move right into this spectacular four-bedroom home in sought-after neighborhood. $1,725,000 M 917.407.1447 20 SILVER BROOK RD, RIDGEFIELD, CT Classic Colonial-style residence filled with natural light on a park-like level acre. $1,585,000 M 203.770.8591 73 SCOVILLE RD, CORNWALL, CT Enchanting 1920s Colonial with cottage just steps to Cornwall’s idyllic Cream Hill Lake. $1,395,000 M 917.755.2640 19 PARKVIEW CIRCLE CARMEL, NY Gracious five bedroom, six bath Colonial on a 1.2 acre lot located on a favorable cul-de-sac. $1,280,000 M 914.879.5211 15 DAMIA DRIVE, DANBURY, CT Maintenance-free, architect designed modern Farmhouse in Danbury’s new luxury development. $1,275,000 M 203.947.5803 22 MT. HOLLY ROAD E, KATONAH, NY A very special home set majestically on over four beautiful acres on a cul-de-sac street. $1,249,000 M 914.806.5470 5 OLD HICKORY LN, SHERMAN, CT Stunning 4-bedroom Colonial with 3,940 square feet, hardwood floors throughout, & great outdoor setting. $1,200,000 M 203.947.5803 M 203.470.8783 64 MAJESTIC RIDGE, CARMEL, NY Sprawling four-bedroom Colonial sited on over an acre in Willow Ridge Estates. $975,000 M 914.606.2548 463 CHAPPAQUA RD, BRIARCLIFF MANOR, NY Rustic meets contemporary charm. Converted barn, modern amenities, heated in-ground pool. $899,000 M 917.446.0211 60 BEECHMONT DR, NEW ROCHELLE, NY This mid-century Ranch is truly a gem and is conveniently located close to all. $879,000 M 914.729.4125 16 GARFIELD PL, POUGHKEEPSIE, NY Refined Contemporary living unparalleled lifestyle of sophistication and convenience. $799,900 M 914.906.2423 635 N BROADWAY, YONKERS, NY Charming Tudor-style home boasting timeless elegance and modern comfort. $679,000 M 917.859.0331 31 LAKE WALTON RD, WAPPINGERS FALLS, NY This colonial home offers a spacious layout with luxurious features. $675,000 M 845.531.9041 MAY 12
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NY COTTAGES AND GARDENS
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CT COTTAGES AND GARDENS
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HAMPTONS COTTAGES AND GARDENS
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