528 Field Point | Marketing Update | Aug 2024

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RECENT AND UPCOMING MARKETING

CONNECTICUT COTTAGES AND GARDENS - PRINT AD

JUNE ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

HAMPTONS COTTAGES AND GARDENS - PRINT AD

JUNE ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

MAYFAIR INTERNATIONAL REALTY, LONDON

JUNE

Featured property in front window dislpay

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY

JUNE

528 Field Point Road is displayed prominently within carousel and link directly to the home’s webpage.

HOULIHAN LAWRENCE GALLERY OF HOMES

JUNE 24 - SUMMER ISSUE

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

TARGETED EMAIL CAMPAIGN

JUNE

Property introduction sent to Wealth Engine Database - An exclusive list through our Luxury Portfolio program of high net worth individuals.

FACEBOOK AD CAMPAIGN

JUNE

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

RECENT AND UPCOMING MARKETING

INSTAGRAM PROMOTION

JUNE

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

BROWNSTONER - DIGITAL BANNER AD

JUNE

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

GOOGLE RETARGETING PROPERTY AD

JUNE

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

JUNE

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE

JULY

Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.

FINANCIAL TIMES (UK) PRINT AD

JULY 6

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening

HAMPTONS COTTAGES AND GARDENS - PRINT AD

JULY 11

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

RECENT AND UPCOMING MARKETING

MANSION GLOBAL /WSJ PRINT AD

JULY 20

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

FACEBOOK AD CAMPAIGN

JULY

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

JULY

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

BROWNSTONER - DIGITAL BANNER AD

JULY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

GOOGLE RETARGETING PROPERTY AD

AUGUST

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

AUGUST

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

BROWNSTONER

AUGUST

- DIGITAL BANNER AD

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

RECENT AND UPCOMING MARKETING

FACEBOOK AD CAMPAIGN

AUGUST

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

AUGUST

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

GREENWICH MAGAZINE

SEPTEMBER ISSUE

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

HOULIHAN LAWRENCE GALLERY OF HOMES

FALL ISSUE

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

FACEBOOK AD CAMPAIGN

SEPTEMBER

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

SEPTEMBER

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

BROWNSTONER - DIGITAL BANNER AD

SEPTEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

RECENT AND UPCOMING MARKETING

GOOGLE RETARGETING PROPERTY AD

SEPTEMBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

SEPTEMBER

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

PAST MARKETING

APRIL 22 TO MAY 31

PAST MARKETING

APRIL 22 - MAY 31, 2024

528

FIELD POINT ROAD - LISTING GOES LIVE

APRIL 22

JUST LISTED CARD

APRIL 22

Sent to targeted addresses throughout Westchester, Greenwich and affluent Manhattan postal codes.

GREENWICH TIME FULL PAGE PRINT AD

APRIL 26

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

FACEBOOK AD CAMPAIGN

APRIL 25 TO 28

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

APRIL

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

BROWNSTONER - DIGITAL BANNER AD

APRIL

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

GOOGLE RETARGETING PROPERTY AD

APRIL

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

APRIL

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

PAST MARKETING

APRIL 22 - MAY 31, 2024

NEW YORK TIMES - SUNDAY REAL ESTATE SECTION PRINT AD

MAY 12

The Sunday Real Estate section includes New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.

Circulation of 208,400

NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD

MAY/JUNE

NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.

FACEBOOK AD CAMPAIGN

MAY

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

MAY

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

BROWNSTONER - DIGITAL BANNER AD

MAY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

GOOGLE RETARGETING PROPERTY AD

MAY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

MAY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

ONLINE PRESENCE

A SELECTION OF WEBSITES WHERE 528 FIELD POINT IS FEATURED:

• HOULIHAN LAWRENCE

• WSJ.COM

• MANSIONGLOBAL.COM

• PROPLUXURY.COM

• JUWAI.COM

• JAMESEDITION.COM

• LUXURYPORTFOLIO.COM

• LEADINGRE.COM

• LUXURYREALESTATE.COM

• MAYFAIRINTERNATIONALREALTY.COM

• COUNTRYLIFE.COM

• LISTGLOBALLY.COM (PROPERTY TRANSLATION SERVICE FOR 121 ADDITIONAL INTERNATIONAL REAL ESTATE WEBSITES)

• REALTOR.COM

• TRULIA.COM

• ZILLOW.COM

Listing Traffic Past 30 Days

48 SAVES

2,587 VIEWS

REALTOR.COM TRAFFIC

MLS LISTING ACTIVITY REPORT

SAMPLING OF DIGITAL AND PRINT PROMOTION

APRIL 22 TO SEPTEMBER

JUST LISTED POST CARD

MAILED TO SELECT ADDRESSES

FACEBOOK

INSTAGRAM

TARGETED CAMPAIGN

APRIL 25 TO APRIL 28

ACHIEVED 253 CLICKS 5.2K VIEWS

NYT - SUNDAY REAL ESTATE SECTION

NY COTTAGES AND GARDENS

CT COTTAGES AND GARDENS

HAMPTONS COTTAGES AND GARDENS

HOULIHAN LAWRENCE GALLERY

26

Stunning New Construction. Meticulously designed luxury home anchored by three-story foyer sited on 2.99 acres with pool.

$6,995,000 | M: 203.246.7518

225

Georgian Stone Manor. Estate on 4+ private acres of park-like grounds with pool, lighted sports and paddle court.

$5,500,000 | M: 917.817.9222

25 LUKES WOOD ROAD, NEW CANAAN, CT

Inviting and Sunny. This stunning, light-filled, six-bedroom home is nestled on nearly 6 private acres.

$2,895,000 M: 203.979.7609

528

Belle Haven Peninsula. Six-bedroom country house meticulously updated on 1.37 acres of lush landscaping, walking distance to all.

$6,950,000 | M: 203.705.9680

35 PLYMOUTH ROAD, DARIEN, CT

Year-round Resort Living. Exquisite shore Colonial designed by Roger Bartels with stunning views of water and nature.

$4,950,000 | M: 203.249.9396

63 PARK STREET, NEW CANAAN, CT

Iconic Property. Timeless elegance meets modern sophistication in the heart of New Canaan.

$2,750,000 M: 203.644.0026

PEACH HILL ROAD, DARIEN, CT
FIELD POINT ROAD, GREENWICH, CT
TOKENEKE ROAD, DARIEN, CT

- WINDOW DISLPAY

HOULIHAN LAWRENCE

LUXURY CAROUSEL

JUNE

FINANCIAL TIMES (UK) PRINT AD

HAMPTONS COTTAGES AND GARDENS

MANSION GLOBAL / WSJ

GREENWICH MAGAZINE

HOULIHAN LAWRENCE GALLERY OF HOMES

14 DEWART ROAD, GREENWICH, CT

Ultimate New Construction . Resort-style living defines this brand new, Modern Colonial on 2.17 Mid-Country acres.

$13,995,000 | M: 203.667.3887

2 30 TACONIC ROAD, GREENWICH, CT

Bucolic Greenwich Compound. 10,000+ sq. ft. home sits beyond a gated entrance on 4.7 acres with pool, barn and two-bedroom guest house.

$8,850,000 | M: 203.705.9680

375 ROUND HILL ROAD, GREENWICH, CT

Iconic Round Hill Compound. Updated seven-bedroom brick Georgian, guest cottage, pool and pool house on two luxurious acres.

$7,250,000 M: 203.536.1195

262 BRUSHY RIDGE ROAD, NEW CANAAN, CT

Pemberly Hill. Truly exceptional historic home of unparalleled grandeur and sophistication. Lush gardens, pool and Har-Tru tennis court.

$9,500,000 | M: 203.858.5039

131 LONG NECK POINT ROAD, DARIEN, CT Waterfront Perfection. Your vacation home or your primary residence with panoramic water views on Long Neck Point.

$8,200,000 M: 203.984.5824

528 FIELD POINT ROAD, GREENWICH, CT

Belle Haven Peninsula. Six-bedroom country house meticulously updated on 1.37 acres, walking distance to all.

$6,950,000 | M: 203.705.9680

MARKET STATISTICS

$5.9 MILLION TO $7.5 MILLION

Currently Available in Greenwich

16 Properties Click to view listings

In Contract in Greenwich

5 Property Click to view listings

Closed Sales since our list date (04/22/2024)

15 Properties Click to view listings

MARKET STATISTICS

SUPPLY / DEMAND ANALYSIS

MARKET STATISTICS

SUPPLY / DEMAND ANALYSIS

Greenwich Residential, Single Family as of   8/22/24

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