RECENT AND UPCOMING MARKETING
GREENWICH TIME FULL PAGE PRINT AD - PRICE REDUCTION
ANNOUNCEMENT
SEPTEMBER 6
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
HOULIHAN LAWRENCE GALLERY OF HOMES
FALL ISSUE
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
GREENWICH MAGAZINE
SEPTEMBER ISSUE
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
GREENWICH TIME FALL SHOWCASE
SEPTEMBER 20
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
SEPTEMBER
Properties are displayed prominently within carousel and link directly to the home’s webpage.
GOOGLE RETARGETING PROPERTY AD
SEPTEMBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER - DIGITAL BANNER AD
SEPTEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
RECENT AND UPCOMING MARKETING
NYT.COM - DIGITAL BANNER AD
SEPTEMBER
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FACEBOOK AD CAMPAIGN
SEPTEMBER
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
SEPTEMBER
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
DIGITAL BANNER CAMPAIGN
OCTOBER
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
HL GREENWICH MARKET REPORT - PRINT AND DIGITAL
FALL Q3 REPORT
2024 Q3 Greenwich Market Report
MANSION GLOBAL /WSJ PRINT AD
OCTOBER 19
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
RECENT AND UPCOMING MARKETING
GREENWICH MAGAZINE
OCTOBER
ISSUE
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
HOULIHAN LAWRENCE PORTFOLIO OF HOMES
FALL
ISSUE | OCTOBER
17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.
LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE
OCTOBER
Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.
MAYFAIR INTERNATIONAL REALTY, LONDON
OCTOBER
Featured property in front window dislpay
GOOGLE RETARGETING PROPERTY AD
OCTOBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER - DIGITAL BANNER AD
OCTOBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
NYT.COM - DIGITAL BANNER AD
OCTOBER
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
RECENT AND UPCOMING MARKETING
FACEBOOK AD CAMPAIGN
OCTOBER
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
OCTOBER
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
MAYFAIR INTERNATIONAL REALTY, LONDON
OCTOBER
Featured property in front window dislpay
CONNECTICUT
COTTAGES AND GARDENS - PRINT AD
NOVEMBER ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
DIGITAL BANNER CAMPAIGN
NOVEMBER
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
GOOGLE RETARGETING PROPERTY AD
NOVEMBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
RECENT AND UPCOMING MARKETING
BROWNSTONER - DIGITAL BANNER AD
NOVEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
NYT.COM - DIGITAL BANNER AD
NOVEMBER
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FACEBOOK AD CAMPAIGN
NOVEMBER
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
NOVEMBER
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
PAST MARKETING
APRIL 22 TO AUGUST 31
PAST MARKETING
APRIL 22 - AUGUST 31, 2024
528
FIELD POINT ROAD - LISTING GOES LIVE
APRIL 22
JUST LISTED CARD
APRIL 22
Sent to targeted addresses throughout Westchester, Greenwich and affluent Manhattan postal codes.
GREENWICH TIME FULL PAGE PRINT AD
APRIL 26
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
FACEBOOK AD CAMPAIGN
APRIL 25 TO 28
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
APRIL
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
BROWNSTONER - DIGITAL BANNER AD
APRIL
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
APRIL
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
APRIL
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
PAST MARKETING
APRIL 22 - AUGUST 31, 2024
NEW YORK TIMES - SUNDAY REAL ESTATE SECTION PRINT AD
MAY 12
The Sunday Real Estate section includes New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.
Circulation of 208,400
NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD
MAY/JUNE
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
FACEBOOK AD CAMPAIGN
MAY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
MAY
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
BROWNSTONER - DIGITAL BANNER AD
MAY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
MAY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
MAY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
PAST MARKETING
APRIL 22 - AUGUST 31, 2024
CONNECTICUT COTTAGES AND GARDENS - PRINT AD
JUNE ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
HAMPTONS COTTAGES AND GARDENS - PRINT AD
JUNE ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
MAYFAIR INTERNATIONAL REALTY, LONDON
JUNE
Featured property in front window dislpay
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
JUNE
528 Field Point Road is displayed prominently within carousel and link directly to the home’s webpage.
HOULIHAN LAWRENCE GALLERY OF HOMES
JUNE 24 - SUMMER ISSUE
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
TARGETED EMAIL CAMPAIGN
JUNE
Property introduction sent to Wealth Engine Database - An exclusive list through our Luxury Portfolio program of high net worth individuals.
FACEBOOK AD CAMPAIGN
JUNE
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
JUNE
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
PAST MARKETING
APRIL
22 - AUGUST 31, 2024
BROWNSTONER - DIGITAL BANNER AD
JUNE
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
JUNE
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
JUNE
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE
JULY
Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.
FINANCIAL TIMES (UK) PRINT AD
JULY 6
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening
HAMPTONS COTTAGES AND GARDENS - PRINT AD
JULY 11
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
MANSION GLOBAL /WSJ PRINT AD
JULY 20
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
PAST MARKETING
APRIL
22 - AUGUST 31, 2024
FACEBOOK AD CAMPAIGN
JULY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
JULY
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
BROWNSTONER - DIGITAL BANNER AD
JULY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
AUGUST
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
AUGUST
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
BROWNSTONER - DIGITAL BANNER AD
AUGUST
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
FACEBOOK AD CAMPAIGN
AUGUST
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
AUGUST
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
PAST MARKETING
APRIL 4 - AUGUST 31, 2024
BROWNSTONER - DIGITAL BANNER AD
AUGUST
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
NYT.COM - DIGITAL BANNER AD
AUGUST
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FACEBOOK AD CAMPAIGN
AUGUST
This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
AUGUST
Showcase 230 Taconic Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
ONLINE PRESENCE
A SELECTION OF WEBSITES WHERE 528 FIELD POINT IS FEATURED:
• HOULIHAN LAWRENCE
• WSJ.COM
• MANSIONGLOBAL.COM
• PROPLUXURY.COM
• JUWAI.COM
• JAMESEDITION.COM
• LUXURYPORTFOLIO.COM
• LEADINGRE.COM
• LUXURYREALESTATE.COM
• MAYFAIRINTERNATIONALREALTY.COM
• COUNTRYLIFE.COM
• LISTGLOBALLY.COM (PROPERTY TRANSLATION SERVICE FOR 121 ADDITIONAL INTERNATIONAL REAL ESTATE WEBSITES)
• REALTOR.COM
• TRULIA.COM
• ZILLOW.COM
WEB TRAFFIC AND MARKET STATISTICS
LUXURY LISTING OVERVIEW
$5.9 MILLION TO $7.5 MILLION
Currently Available in Greenwich
20 Properties
Click to view listings
In Contract in Greenwich
2 Property Click to view listings
Closed Sales since our list date (04/22/2024)
19 Properties
Click to view listings
Listing Traffic Past 30 Days
71 SAVES
3,561 VIEWS
REALTOR.COM TRAFFIC
MLS LISTING ACTIVITY REPORT
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
SAMPLING OF DIGITAL AND PRINT PROMOTION
APRIL 22 TO OCTOBER
HL PORTFOLIO OF HOMES
Belle Haven Peninsula
6 BEDROOMS
7,554
528 FIELD POINT ROAD • GREENWICH, CT
Across from the entrance to Field Point Circle, within the Belle Haven Peninsula, this six-bedroom home on 1.35 acres is meticulously updated and maintained with thoughtful expansions just minutes from town. Classic Greenwich architecture with all the modern amenities in an A+ location. Garaging for 8 cars.
|
GREENWICH MAGAZINE
MANSION GLOBAL / WSJ
HL GREENWICH MARKET REPORT
31 N BALDWIN FARMS, GREENWICH, CT
Extraordinary custom stone/clapboard home on 2.46 private acres with pool and cabana. Offered at $10,900,000 | M 203.705.9680
375 ROUND HILL RD, GREENWICH, CT
Seven bedroom brick Georgian, guest cottage, pool and pool house on two luxurious acres. $6,995,000 | M 203.536.1195
61
12 WOODSIDE RD, GREENWICH, CT
Classic Georgian situated on a prime lot in the highly desirable Deer Park Association. Offered at $9,495,000 | M 203.526.6007
7 CHERRY BLOSSOM LN, GREENWICH, CT
230 TACONIC RD, GREENWICH, CT
528
Source: GMLS, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 1.1.2024 - 9.30.2024, total units sold of single family homes sold by company, Greenwich.
HOULIHAN LAWRENCE GALLERY OF HOMES
14 DEWART ROAD, GREENWICH, CT
Ultimate New Construction . Resort-style living defines this brand new, Modern Colonial on 2.17 Mid-Country acres.
$13,995,000 | M: 203.667.3887
230 TACONIC ROAD, GREENWICH, CT
Bucolic Greenwich Compound. 10,000+ sq. ft. home sits beyond a gated entrance on 4.7 acres with pool, barn and two-bedroom guest house.
$8,850,000 | M: 203.705.9680
375 ROUND HILL ROAD, GREENWICH, CT
Iconic Round Hill Compound. Updated seven-bedroom brick Georgian, guest cottage, pool and pool house on two luxurious acres.
$7,250,000 M: 203.536.1195
262 BRUSHY RIDGE ROAD, NEW CANAAN, CT
Pemberly Hill. Truly exceptional historic home of unparalleled grandeur and sophistication. Lush gardens, pool and Har-Tru tennis court.
$9,500,000 | M: 203.858.5039
131 LONG NECK POINT ROAD, DARIEN, CT
Waterfront Perfection. Your vacation home or your primary residence with panoramic water views on Long Neck Point.
$8,200,000 M: 203.984.5824
528 FIELD POINT ROAD, GREENWICH, CT
Belle Haven Peninsula. Six-bedroom country house meticulously updated on 1.37 acres, walking distance to all.
$6,950,000 | M: 203.705.9680
MANSION GLOBAL / WSJ
HAMPTONS COTTAGES AND GARDENS
FINANCIAL TIMES (UK) PRINT AD
HOULIHAN LAWRENCE
LUXURY CAROUSEL
JUNE
- WINDOW DISLPAY
HOULIHAN LAWRENCE GALLERY
26
Stunning New Construction. Meticulously designed luxury home anchored by three-story foyer sited on 2.99 acres with pool.
$6,995,000 | M: 203.246.7518
225
Georgian Stone Manor. Estate on 4+ private acres of park-like grounds with pool, lighted sports and paddle court.
$5,500,000 | M: 917.817.9222
25 LUKES WOOD ROAD, NEW CANAAN, CT
Inviting and Sunny. This stunning, light-filled, six-bedroom home is nestled on nearly 6 private acres.
$2,895,000 M: 203.979.7609
528
Belle Haven Peninsula. Six-bedroom country house meticulously updated on 1.37 acres of lush landscaping, walking distance to all.
$6,950,000 | M: 203.705.9680
35 PLYMOUTH ROAD, DARIEN, CT
Year-round Resort Living. Exquisite shore Colonial designed by Roger Bartels with stunning views of water and nature.
$4,950,000 | M: 203.249.9396
63 PARK STREET, NEW CANAAN, CT
Iconic Property. Timeless elegance meets modern sophistication in the heart of New Canaan.
$2,750,000 M: 203.644.0026
PEACH HILL ROAD, DARIEN, CT
FIELD POINT ROAD, GREENWICH, CT
TOKENEKE ROAD, DARIEN, CT
HAMPTONS COTTAGES AND GARDENS
CT COTTAGES AND GARDENS
NY COTTAGES AND GARDENS
NYT - SUNDAY REAL ESTATE SECTION
TARGETED CAMPAIGN
APRIL 25 TO APRIL 28
ACHIEVED 253 CLICKS 5.2K VIEWS
JUST LISTED POST CARD
MAILED TO SELECT ADDRESSES