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LOGO CREATION
IT Grade 9.2 ---- Made By: Joey Yao
Tuesday, November 15, 11
Creating Logo For SWA Client:�Sinarmas World Academy needs us to design several logos for them Time Allowed: 5 Weeks
AOI : Approaches To Learning Documented Evidence: Your documented evidence is like a diary. You start it when you first start making your design and it doesn't end till you have finished making your product. Takes lots of photos, make notes on any modification and add sketches and diagrams.
Specifications and Limitations: Adobe Photoshop CS5 Adobe Illustrator CS4 Paint Tool SAI - Wacom Paper and Pencil
Unit Question: How important are the logos of a company? Tuesday, November 15, 11
Introduction My Client Sinarmas World Academy, needs us to design 5 logos for the Design Cycle, 5 logos for the AOI, and 10 logos for the IB Learner Profile. The best designed logo will be chosen as SWA’s official logos that will be used for the whole year. Therefore, I need to follow the design cycle in order to finish this unit in 5 weeks and I will also begin to research the unit question.
Tuesday, November 15, 11
Client Interview What kind of logo structure do you want to have? I think I would want a pictorial & combination logo structure. Because the logo itself is also combined with the name of the product. So basically, it will looks good and it does suit the theme for IB Learner & Design Cycle.
What color style do you want it to have? I think, a simple and attractive logo will suit the best. Don’t make it too colorful although it will stand out, it’s not a good idea though. A creative and thoughtful logo will be the best to amaze people.
Do you have your own suggestions or ideas to make the logo better? I would suggest to have a logo with not too much complicated stuffs circling around inside the logo or outside, just make it within the space that you got, a circle or square. Be Creative! Tuesday, November 15, 11
Do you want the logo to be professional or just for fun? why? If you can include both into the logo. It would be fantastic. Make the logo with your creativeness and make it fun but also using the real method of creating a logo to make it professional.
Who is your target audience? The target audience is all the people in SWA. But mostly directed for the Teachers, Students, & PTA. Since it will be a important part of school changes, the design must be both suitable for adults and students.
INTERVIEW SUMMARY From the interview, I can see that the client wants the logo to be fun yet professional so it could fit with the taste of adult and students. The client suggested me to focus on creativity and thinking outside the box instead of making the logo too complicated and colorful. The client also wants a combination and a pictorial because both of them looks good together. Final words: Be Creative
Tuesday, November 15, 11
AOI: - Approaches To Learning - Community and Service This project related to 2 AOI’s which is Approaches To Learning & Community and Service because designing a logo requires tools and responsibility of their own learning. I will use applications to create the logo and will follow the design cycle step, which shows my creativity and contribution to the society. Creating the logo also required community awareness to seek knowledge and understanding of my surroundings. My own problem-solving and thinking skills is required in this work in order to create the best logo for the school. So Approaches To Learning & Community and Service is the most suitable 2 out of 5 for this certain unit. Organizational work
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Case Study:
Case 1
Case 2
Case 3
Manufacturing Technique
One Off
One Off
One Off
Form
Pictorial/Combination
Pictorial/Combination
Word Mark
Aesthetics
Red, Yellow, & Green spices on the dish. When you see it, it warms your heart.
Piano keys and wine glasses
A logo design which shows the alphabet like bones and skins.
Cost
N/A
N/A
N/A
Function
To attract people to buy their spices by creating a attractive logo.
To attract people to eat in their restaurant by showing that they have music and wine here, A Elegant place to eat.
To make people think that the logo is and the meaning is combined together, so the logo has a outer skin and bones inside them.
Ease of Creation Tuesday, November 15, 11
It’s not that hard, maybe the creator uses It is not easy, and not really hard for photoshop and uses brush to create the making this logo. But it takes time. logo.
This is not easy to make, and needs patience but it is possible to make.
Case Study Summary:
When researching the 2 different logos from the internet, both of them are really great logos because it is very attractive and Case 2’s logo is really creative because the designer combines the idea of piano keys and wine glasses together. Case 1’s logo is attractive with many colors and you can feel warmth inside when you see the logo. Case 3’s way of performing the logo is very creative, because the designer made the logo as ‘BONES’ and so he also made the font to outer skin and bones inside so it looks really good. All of them did a great job. Tuesday, November 15, 11
Materials: Paint Tool SAI is a application for drawing using the bamboo tablet - Wacom. I have tried several times using the tablet and this application and I think it is also possible for designing a logo but with also other applications to combine together. Adobe Photoshop CS5 is a application for photo editing, graphic design, logo design, 3D design, and lots more. It is a good designing application because I used it several times already for designing the Gindo logo, so it is very comfortable and not easy to use, but may able to create a professional looking logo. Adobe Illustrator CS5 is a application also for designing logos and stuffs. Illustrator is different from Photoshop because the functions are different. Illustrator uses a more professional and more detailed features to create logos. So it is also a great choice to use this application for designing a logo. Tuesday, November 15, 11
Design Brief I will design 15 designs for the ‘Design Cycle’ and the ‘IB learner profile’ using the materials that are listed in the previous slide. I will start to search for ideas on the web of people’s artwork and wish that I could create a creative and attractive logo.
Tuesday, November 15, 11
Specification Specifications/Why
Testing
Photoshop CS5, Illustrator CS5
Both of them are great applications for design logo
Time
5 Weeks
Make sure to use the time wisely
Costs
N/A
Application is free
Target Audience
Sinarmas World Academy
Asking what kind of logos they like
Aesthetic
Design something simple and attractive
I should see other people’s artwork to give me ideas
To create a new fresh logo for the School
To share it with everybody in the school
To make a new logo for the IB Learner Profile
The school will post posters of the new chosen logo
Theme.Color.Style.Finish
Design the logo creatively and attractive with colors. But simple
Design the logo using my creativity and imagination
Safety Durability
There will be no inappropriate stuffs when designing a logo
No inappropriate objects
It will last a year or more, that’s what the school said
It will be a official logo for the IB Learner Profile
Software
Function Purpose
Tuesday, November 15, 11
Works Citied: "Bones Type by TimKim." Logopond - Identity Inspiration. Web. 09 Nov. 2011. <http://logopond.com/ gallery/detail/94014>.
"Spice Mountain - LogoMoose." LogoMoose - Logo Design Community and Inspiration Gallery. Web. 09 Nov. 2011. <http://www.logomoose.com/logo-design/spicemountain-2/>.
"VinoPiano | Logo Heroes." Logo Design Gallery | Logo Heroes. Web. 09 Nov. 2011. <http://www.logoheroes.net/using-negativespace/489/vinopiano>.
"55 Fresh and Creative Logo Designs | You the Designer." You the Designer | Graphic Design Blog. Web. 09 Nov. 2011. <http://www.youthedesigner.com/ 2010/06/30/55-fresh-and-creative-logo-designs/>.
Tuesday, November 15, 11