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LOGO CREATION
IT Grade 9.2 ---- Made By: Joey Yao
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Investigation
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Creating Logo For SWA Client:�Sinarmas World Academy needs us to design several logos for them Time Allowed: 5 Weeks
AOI : Approaches To Learning Documented Evidence: Your documented evidence is like a diary. You start it when you first start making your design and it doesn't end till you have finished making your product. Takes lots of photos, make notes on any modification and add sketches and diagrams.
Specifications and Limitations: Adobe Photoshop CS5 Adobe Illustrator CS4 Paint Tool SAI - Wacom Paper and Pencil
Unit Question: How important are the logos of a company? Tuesday, December 13, 11
Introduction My Client Sinarmas World Academy, needs us to design 5 logos for the Design Cycle, 5 logos for the AOI, and 10 logos for the IB Learner Profile. The best designed logo will be chosen as SWA’s official logos that will be used for the whole year. Therefore, I need to follow the design cycle in order to finish this unit in 5 weeks and I will also begin to research the unit question.
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Client Interview What kind of logo structure do you want to have? I think I would want a pictorial & combination logo structure. Because the logo itself is also combined with the name of the product. So basically, it will looks good and it does suit the theme for IB Learner & Design Cycle.
What color style do you want it to have? I think, a simple and attractive logo will suit the best. Don’t make it too colorful although it will stand out, it’s not a good idea though. A creative and thoughtful logo will be the best to amaze people.
Do you have your own suggestions or ideas to make the logo better? I would suggest to have a logo with not too much complicated stuffs circling around inside the logo or outside, just make it within the space that you got, a circle or square. Be Creative! Tuesday, December 13, 11
Do you want the logo to be professional or just for fun? why? If you can include both into the logo. It would be fantastic. Make the logo with your creativeness and make it fun but also using the real method of creating a logo to make it professional.
Who is your target audience? The target audience is all the people in SWA. But mostly directed for the Teachers, Students, & PTA. Since it will be a important part of school changes, the design must be both suitable for adults and students.
INTERVIEW SUMMARY From the interview, I can see that the client wants the logo to be fun yet professional so it could fit with the taste of adult and students. The client suggested me to focus on creativity and thinking outside the box instead of making the logo too complicated and colorful. The client also wants a combination and a pictorial because both of them looks good together. Final words: Be Creative
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AOI: - Approaches To Learning - Community and Service This project related to 2 AOI’s which is Approaches To Learning & Community and Service because designing a logo requires tools and responsibility of their own learning. I will use applications to create the logo and will follow the design cycle step, which shows my creativity and contribution to the society. Creating the logo also required community awareness to seek knowledge and understanding of my surroundings. My own problem-solving and thinking skills is required in this work in order to create the best logo for the school. So Approaches To Learning & Community and Service is the most suitable 2 out of 5 for this certain unit. Organizational work
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Case Study:
Case 1
Case 2
Case 3
Manufacturing Technique
One Off
One Off
One Off
Form
Pictorial/Combination
Pictorial/Combination
Word Mark
Aesthetics
Red, Yellow, & Green spices on the dish. When you see it, it warms your heart.
Piano keys and wine glasses
A logo design which shows the alphabet like bones and skins.
Cost
N/A
N/A
N/A
Function
To attract people to buy their spices by creating a attractive logo.
To attract people to eat in their restaurant by showing that they have music and wine here, A Elegant place to eat.
To make people think that the logo is and the meaning is combined together, so the logo has a outer skin and bones inside them.
Ease of Creation Tuesday, December 13, 11
It’s not that hard, maybe the creator uses It is not easy, and not really hard for photoshop and uses brush to create the making this logo. But it takes time. logo.
This is not easy to make, and needs patience but it is possible to make.
Case Study Summary:
When researching the 2 different logos from the internet, both of them are really great logos because it is very attractive and Case 2’s logo is really creative because the designer combines the idea of piano keys and wine glasses together. Case 1’s logo is attractive with many colors and you can feel warmth inside when you see the logo. Case 3’s way of performing the logo is very creative, because the designer made the logo as ‘BONES’ and so he also made the font to outer skin and bones inside so it looks really good. All of them did a great job. Tuesday, December 13, 11
Materials: Paint Tool SAI is a application for drawing using the bamboo tablet - Wacom. I have tried several times using the tablet and this application and I think it is also possible for designing a logo but with also other applications to combine together. Adobe Photoshop CS5 is a application for photo editing, graphic design, logo design, 3D design, and lots more. It is a good designing application because I used it several times already for designing the Gindo logo, so it is very comfortable and not easy to use, but may able to create a professional looking logo. Adobe Illustrator CS5 is a application also for designing logos and stuffs. Illustrator is different from Photoshop because the functions are different. Illustrator uses a more professional and more detailed features to create logos. So it is also a great choice to use this application for designing a logo. Tuesday, December 13, 11
Design Brief I will design 15 designs for the ‘Design Cycle’ and the ‘IB learner profile’ using the materials that are listed in the previous slide. I will start to search for ideas on the web of people’s artwork and wish that I could create a creative and attractive logo.
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Specification Specifications/Why
Testing
Photoshop CS5, Illustrator CS5
Both of them are great applications for design logo
Time
5 Weeks
Make sure to use the time wisely
Costs
N/A
Application is free
Target Audience
Sinarmas World Academy
Asking what kind of logos they like
Aesthetic
Design something simple and attractive
I should see other people’s artwork to give me ideas
To create a new fresh logo for the School
To share it with everybody in the school
To make a new logo for the IB Learner Profile
The school will post posters of the new chosen logo
Theme.Color.Style.Finish
Design the logo creatively and attractive with colors. But simple
Design the logo using my creativity and imagination
Safety Durability
There will be no inappropriate stuffs when designing a logo
No inappropriate objects
It will last a year or more, that’s what the school said
It will be a official logo for the IB Learner Profile
Software
Function Purpose
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Works Citied: "Bones Type by TimKim." Logopond - Identity Inspiration. Web. 09 Nov. 2011. <http://logopond.com/ gallery/detail/94014>.
"Spice Mountain - LogoMoose." LogoMoose - Logo Design Community and Inspiration Gallery. Web. 09 Nov. 2011. <http://www.logomoose.com/logo-design/spicemountain-2/>.
"VinoPiano | Logo Heroes." Logo Design Gallery | Logo Heroes. Web. 09 Nov. 2011. <http://www.logoheroes.net/using-negativespace/489/vinopiano>.
"55 Fresh and Creative Logo Designs | You the Designer." You the Designer | Graphic Design Blog. Web. 09 Nov. 2011. <http://www.youthedesigner.com/ 2010/06/30/55-fresh-and-creative-logo-designs/>.
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Design
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IB Learner Profile
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Design 1 Pros: - Creative shape - Hidden Symbol - Negative Effect
Cons: - I don’t think this logo has any weakness
Summary: This ‘Thinkers’ logo represents a lightbulb. As you can see, there’s a person in the lightbulb thinking. I also used negative effect when designing this logo. Tuesday, December 13, 11
Design 2 Pros: - Powerful meaning - Creative structure
Cons: - The lightning is too big
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Summary: This ‘Knowledgeable’ logo represents a thundercloud. The cloud represents the brain and with the lightning, it’s like super brain, which means you are knowledgeable.
Design 3
Pros:
- Nice use of perspective - Creative idea - Simple but attractive
Cons:
- Need to fix the question mark
Summary: This ‘Reflective’ logo represents a perspective view of yourself. There’s a lot of possible answers for different views in the logo, so it means you need to reflect on which side is the weakness, and the good ones. It basically makes you think. Tuesday, December 13, 11
Design 4
Pros: - Nice use of colors - Simple design
Summary: This â&#x20AC;&#x2DC;Communicatorsâ&#x20AC;&#x2122; logo is representing our world sending out signals. The idea is that every person in this world is communicating and the red lines represent the signals Tuesday, December 13, 11
Cons: - I donâ&#x20AC;&#x2122;t think this logo has any weakness
Design 5
Pros: - Simple yet unique - Interesting design
Cons: - Meaning not clear enough
Summary: This â&#x20AC;&#x2DC;Balancedâ&#x20AC;&#x2122; logo represents a balancing scale but with a different way. As you can see, the B & D is balanced so that the whole word can be formed. The black line is the balancing scale supporting the whole word. Tuesday, December 13, 11
Design 6 Pros: - Creative thinking - Simple and meaningful
Cons: - Not really attractive - Whole structure is kind of messy
Summary: This ‘Caring’ logo represents a person with 2 hands facing outwards. It’s like unity, helping each other. So I used it as the caring logo. I put the word Caring in between the right hand and left hand and make the C looks like a goggle by adding another C. Tuesday, December 13, 11
Design 7 Pros: - Simple and meaningful - Interesting concept
Cons: - Change color of font
Summary: This â&#x20AC;&#x2DC;Principledâ&#x20AC;&#x2122; logo represents a court. This is the place where the judges accuse you being guilty or not guilty. It represents principled because they are powerful, they can say anything they want without people stopping them. So, I thought it would be a good idea to make it as the logo. Tuesday, December 13, 11
Design 8 Pros: - Interesting idea - Stands out really well
Cons: - Messy - Not putting effort in it - Too complicated
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Summary: This â&#x20AC;&#x2DC;Risk Takerâ&#x20AC;&#x2122; logo represents a person who stands out than anybody else. He is a risk taker while the others are afraid.
Design 9 Pros:
Cons:
- Simple design - Interesting concept
Summary: This ‘Open Minded’ logo represents a head being opened... It does not look like it but the idea is just Open the mind (head).
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- Doesn’t mean anything - No effort in it
Design 10 Pros: - Nice usage of colors - Simple and attractive
Cons: - I don’t think this logo has any weakness
Summary: This ‘Inquirers’ logo represents a person who loves to talk and ask questions. Since Inquirers means people who likes to ask question, I put bubble speech on top of his head to represent it. Tuesday, December 13, 11
Evaluation Against Specification
I think that both FedEx and my logo have something in common, the hidden symbol. FedEx hidden symbol is the arrow, while my symbol is a person. I think my designs are creative so as FedEx. So I think FedEx and my designs are in the same level.
+ Tuesday, December 13, 11
Android’s logo comparing to my designs have a big difference. Android’s logo is very symbolic while many of them are only attractive. Some of my designs are also too complicated compared to Android’s.
Area Of Interaction
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Design 1 Pros:
Cons:
- Colorful - Attractive
- Bit messy
Summary: This logo represents a school with green fields which relates to ‘Approaches To Learning’. I made this colorful because it is mainly for little children who don’t have access to education. Tuesday, December 13, 11
Design 2 Pros: - Interesting & Creative - Nice usage of color
Cons: - Make more tidy
Summary: This logo represents a group of people gathering around holding hands which relates to Community & Service. Community & Service itself means a community + helping others. So I made the color green and blue which represents eco-friendly. Tuesday, December 13, 11
Design 3
Pros:
- Interesting concept - Simple design
Cons:
- Not tidy - Not attractive
Summary: This logo represents our Indonesian culture. A person wearing batik is related to Human Ingenuity. Because it mentioned Culture so I just designed Indonesian culture style logo.
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Design 4 Pros: - Nice usage of colors - Interesting and Simple - Nice idea
Cons: - Not that attractive
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Summary: This logo is a tree trunk holding a globe on top of it. It relates to the topic: Environments. The idea is that the tree holds our earth, so without trees our planet will not be able to survive.
Design 5
Pros: - Colorful - Stands out really well
Summary: This logo represents the idea of Health & Social Education. I combined them both to become a book. The logo at the front represents Health and the book represents Social Education.
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Cons: - Not attractive - Not putting much effort
Evaluation Against Specification
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Design Summary I made 15 designs about IB Learner Profile and Area Of Interaction. Each design represents something that is related to the subject. I made all of them in photoshop and it took me a quite a time to finish all of them in a week. But overall, itâ&#x20AC;&#x2122;s all pretty good.
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Plan
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Gantt Chart
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Step By Step
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Softwares: Paint Tool SAI is a application for drawing using the bamboo tablet - Wacom. I have tried several times using the tablet and this application and I think it is also possible for designing a logo but with also other applications to combine together. Adobe Photoshop CS5 is a application for photo editing, graphic design, logo design, 3D design, and lots more. It is a good designing application because I used it several times already for designing the Gindo logo, so it is very comfortable and not easy to use, but may able to create a professional looking logo. Adobe Illustrator CS5 is a application also for designing logos and stuffs. Illustrator is different from Photoshop because the functions are different. Illustrator uses a more professional and more detailed features to create logos. So it is also a great choice to use this application for designing a logo. Tuesday, December 13, 11
Plan Evaluation My plan is effective because each design that I create must be at least an hour or more to finish using photoshop. I listed 15 steps in the Gantt chart to try to follow the time allowed for each design to finish. I can also follow my step by step for 8 designs in order to help other people to know what to do.
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Create
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Documented Evidence:
Day i
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Software: Photoshop CS4
Day ii
Software: Photoshop CS4
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Day iii
Software: Photoshop CS4
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Day iv
Software: Photoshop CS4
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Evaluation
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Evaluating Each Stage of the Design Cycle. Investigation: In the Investigation stage, I did research on some of the well-known logos from the internet. Some of the logos like FedEx and Carrefour have hidden symbols in it which is very cool. I have also made a Case Study to compare which logos are the best.
Design In the Design stage, I designed 15 designs which are the IB Learner Profile (10 logos) & Area Of Interaction (5 logos). I used Photoshop to help me design. I also inputed hidden symbols for some of my designs I get from the previous ideas. I also compared my designs using the specification table to find out which one meets the expectation.
Plan In the Plan stage, I created a Gantt chart to help me organize my time for making the designs. I created the Gantt Chart in order from the 1st design until the last. I also created a simple step by step chart by showing how I did the logos without any words included. I also included a softwares table that I have used for designing the logos. Tuesday, December 13, 11
Create In the Create stage, I can finally start to create my logos. I used Photoshop for my main software to create my logos. It took me quite a time to just finish 1 design, approximately 1 - 2 hours, works for all designs. But I enjoyed making them. I finished all my logos in a week and I also need to do the Documented Evidence which I screenshot while Iâ&#x20AC;&#x2122;m working for each designs.
Evaluation In the Evaluation stage, I did reflections on my works to find the advantages and disadvantages. I still need to write what I did good and what I didnâ&#x20AC;&#x2122;t for the logos. I think the reflection process is very important because it is the only way that we could see our mistakes and move forward. So whenever I will find my mistakes and improve next time.
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Testing The Product Software
Using photoshop was a success
Time
I managed to create all the logos in given time by following the plan efficiently
Size
I created the logo in photoshop using 3200 * 2800 and resolution: 300
Audience
The logo is appropriate to all ages therefore it can be attractive to everyone
Aesthetics
My logo looks nice and attractive
Function
The logos that I have create is all representing the IB Learner Profile
Purpose
I think everyone can recognize the IB Learner Profile by looking at the logo
Ease of Creation
It is simple and attractive but is not too easy to make
Safety
There are no appropriate images or object in the logo therefore it is very safe
Durability
It depends, if the people in school likes my logo, it will be used for quite a while
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Successful and Least Successful Points I have been able to create very creative and attractive logos in a given amount of time. I have designed 15 designs for IB Learner Profile & AOI. But Iâ&#x20AC;&#x2122;m only able to choose which topic I want to work with so I chose IB Learner Profile because it has more attractive and simple designs. Overall, I think I did a great job on finishing the designs on time. Although I have stated my successful points, I still have some points that are not successful. I did not follow all my steps and time required from my Gantt Chart all the time because sometimes when creating the logos, I will add more stuffs into it which takes longer to make. I also didnâ&#x20AC;&#x2122;t control my time wisely in class, sometimes getting distracted, but I still manages to finish it on time. Tuesday, December 13, 11
Impacts on: Environment & Society When we are creating our logos, we need to use our laptops which are manufactured in different countries and factories. It creates air population from the factories and creates sound population and water population when they transfer the parts to different countries. It may seem not to harmful when creating logos using laptops but thereâ&#x20AC;&#x2122;s a lot of issues created behind. When people wants to view our designs, we also need to print them out which results to deforestation. A solution is to just view it directly from the laptop. Without electricity, we also wouldnâ&#x20AC;&#x2122;t be able to do all these stuffs. So therefore, letting electricity to pass through every town also causes pollution and harmful issues to the world. The impact on Society is that students, teachers, parents from SWA could recognize a new logo that represents the IB Learner Profile. It also shows a visual image so it could attract people and having it memorized easily.
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Improvements The Improvements that I could make is to re-do the Risk Taker and Open Minded logo. Because the logos are a bit too simple, I donâ&#x20AC;&#x2122;t put much time and effort into it therefore it does not look as good as the other designs.
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Peer Evaluation Region 1 0
Average 1
Good 2
Very Good 3 0
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17
33
50
Final Logos
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