Brand Refresh and Guidelines Manpower Talent Solutions

Introduction

This document provides the user with clear guidelines on how to correctly use the identity elements for Talent Solutions Consulting, including the logo, typography, color, visual elements, or images.

Consistency is crucial to the success of the Talent Solutions Consulting brand's look and feel. By maintaining a unified visual identity throughout our branded materials, we can leverage our ability to connect human potential to the ambition of business. We are also able to successfully communicate our unified strategic vision while displaying the powerful expression of our attributes: Bold, disruptive, confident, forward-looking, expert, inclusive, fresh thinking, engaging, and trustworthy.

These guidelines provide the framework you can use to convey Talent Solutions Consulting’s commitment to accelerating the success of Candidates and Clients in the dawning Human Age.

The following guidelines have been provided to assist you in the reproduction and application of our brand look and feel. Please reference this instruction closely whenever working with our brand identity elements.

As a living document, the content within it will continue to evolve and change over time.

1.0

OUR BRAND

The following pages outline the key attributes of our brand. That is who we are, what we stand for, what differentiates us from our competitors and what we promise to deliver.

1.1 Who We Are

At Talent Solutions we attract, activate and retain the best talent for our clients. We are an end to end provider of recruitment process outsourcing, contingent worker programs, workforce development and talent consulting. From strategy through design, delivery and managed services, we partner with our clients every step of the way.

Our Talent Solutions Consulting business gives our clients an edge in the race for growth talent by:

Optimising their workforce skills and location mix

Transforming structures and processes

Enhancing the social impact they have as employers

We are the world's authority on work, using data and insight to guide our clients to value.

Our Challenger Workshops, Discovery Sessions and Labs help fast start clients with design thinking sessions that help mature concepts. Projects, Managed Services and Product subscriptions then provide continuing services to support our clients on their transformation agendas.

Contents | Our Brand Visual Identity Look | Applications Contact 6

1.1 Who We Are

Under the Talent Solutions Consulting umbrella, there are three lines of business, each one with their own distinct identity.

Talent Strategy

Access talent with optimal configuration of skills, location, cost and productivity factors. Sub services include Workforce Planning, Compensation Analysis and Employer Value Proposition.

Talent Transformation

Optimise talent structures and processes to meet the needs of the post-pandemic work era: digital, agile, personal. Sub services include HR Op Model development, Organisation design, Talent mobility and Workforce transition.

Talent Sustainability

Retain and reskill talent to achieve a net zero workforce impact of disruption and business change. Workforce constantly renews and upgrades.

Sub services include Learning and Skilling Strategies, Leadership and Culture Development programs.

1.2 Our Brand Values

to WIN

Play

We outperform by committing to our goals, working with focus, and exceeding expectations.

We privilege relationships, ask the right questions, co-create solutions, and constantly seek to grow our skills.

We seek out the best partners, look around corners, and move our clients ahead of the curve in the race for growth.

1.3 Our Brand's Personality

Reliable, Experienced, Disruptive

The personality of our brand is a trustworthy, dependable and valued partner with years of experience in the industry with a new disruptive, competitive and bold attitude.

Innovative, Data-Driven Forward Thinkers

We give our clients an edge in competitive environments, helping our brand stand out and be recognized as one of the top consulting brands for recruitment consulting solutions.

Challenger Brand, Your Growth is Our Growth

Our brand challenges the perception of the traditional recruitment solutions firms and existing conventions on how things are done. We seek, encourage and bring collaboration teams to our clients' businesses to help them find solutions that drive growth for their organisations.

We are the world's authority on work, using data and insights to guide our clients to value.

1.4 Our Voice and Tone

Our Voice and tone are: Confident Experienced Honest Energetic Bold Disruptive Forward thinking Market leaders

We are your valued partner, delivering key insights and developing custom solutions to help you grow. We value collaboration with our clients and colleagues.

We are confident in the value that we bring to the table.

We challenge the perception of talent/workforce development and how it is done.

2.0 VISUAL IDENTITY

To engage with our audience, a visual identity has been created to position our brand as the world's authority on work, using data and insights to guide our clients to value.

The logo

The logo consists of three elementsthe brandmark, the wordmark and the ManpowerGroup endorser. These three parts always appear together in a fixed size and position relationship.

2.1 Suite of Logos

Our logo is a valuable asset. Used consistently and correctly it will become the symbol that represents what we stand for.

2.2 Logo Variations

Logo Variations Black and White Monotone

There are two logo variations to cover a range of applications. These include monotone black and white versions.

Our logo is in fact a series of logos that can be used across a range of applications. The flexible application of our logo suite reflects the diversity of our offering. There are a stacked and horizontal configuration. The stacked configuration is preferred, but when space prohibits the use of this configuration, the horizontal configuration presented can be substituted.

The following pages provide the necessary tools you will need to use our logo correctly across all applications.

Please use only officially approved, original artwork files.

Print and Online

All logos within the logo suite are designed to be used for both print and online applications.

01. Primary Stacked logo

02. Secondary Horizontal logo

01. Primary Stacked Monotone Black

02. Primary Stacked Monotone White

03. Secondary Horizontal Monotone Black

04. Secondary Horizontal Monotone White

These variations should be used when the full color versions of the logo are not suitable to the medium, or are not appropriate as a preferred design option.

2.2 Logo Variations

Logo Variation BrandMark

The brandmark is available is:

01. Full Color

02. Monotone Black

03. Monotone White

The brandmark is primarily used as a favicon for our website, as the social media profile picture or as a design element as shown in the section 'graphic element' in this manual.

2.3 Logo Clearance

Logo Isolation Area

Our Logo is the symbol for our brand. Care must be taken to ensure consistent usage and accurate reproduction of our Logo wherever it appears. To maintain the legibility of the Logo it must always be surrounded by clear space.

The isolation area denotes the space around the logo in which no other type or graphic elements encroach.

At a minimum, this clear space must equal the width/height of the capital ‘T’ in the Logo you are using, as shown.

When Talent Solutions Consulting partners with other companies, the partner's logo must be placed to the right of our logo and a clear space equivalent to the width of the brand mark in the logo being used must be kept between both logos as shown opposite.

01. Standard Stacked Logo Clearance

02. Standard Horizontal Logo Clearance

03. Logo partnership Clearance

2.4 Minimum Size

Minimum Size

To protect the integrity, legibility, and impact of the ManpowerGroup logo, the symbol in both the stacked and horizontal versions of the main logo must never be smaller than 0.5" (12.7 mm / 30px).

Size is determined by the width of the logo symbol.

01. Minimum Size Stacked Logo 02. Minimum Size Horizontal Logo

* Digital logos sized under 20px in width, as determined by the width of logo symbol, are permitted when used in mobile apps and platforms.

2.5 Logo Use – Do’s and Don’ts

Use of logo

The application of the logo should be mindful of its legibility and ensuring the logo is used in its original form. Following are examples of what NOT to do with the Logo:

01. Don't rotate the logo

02. Don't distort the logo

03. Don't add drop shadows or other effects

04. Don't apply transparency 05. Don’t re-typeset wordmark 06. Don’t place the logo on backgrounds that affects legibility

07. Don't add elements to the logo 08. Don't add gradients 09. Don't alter the colors

3.0

OUR LOOK

The Talent Solutions Consulting look consists of all graphic elements that are used in the communications of the brand. These elements are used independently and in conjunction with each other. The following pages outline the graphics that constitute the look.

3.1 Typography

Typography is crucial and is at the heart of our brand expression. It enables us to have a unique voice in our visual communications. We use typography to stand out from our competitors, to clearly communicate our messages and to support the new and fresh identity for our brand.

3.1 Typography

Our primary typeface is Circular, a geometric sans-serif font with a contemporary and clean feel which helps support the new and fresh identity for our brand.

We use for all design including print and web, as well as for desktop applications. Circular must be used in all instances where possible.

The weights used within the font family are shown adjacent.

We use a combination of weights, color and effects applications to achieve the intended design and communication goals.

Note: For further information about the font licence for Circular, please refer to the User Licence Agreement document for this typeface.

Design Font Circular

3.1 Typography (Continued)

ABCDEFHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 !@#$%^&*()

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Securing talent for growth

Wherever Circular is not available, we use Arial.

The weights used within the font family are adjacent.

Secondary Typeface Arial

Regular

ABCDEFHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

Italic

ABCDEFHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Bold

ABCDEFHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Bold Italic

ABCDEFHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

3.2 Typography Hierarchy

The following is the ideal typeface hyerarchy for our brand communications

3.2 Typography Hierarchy (Continued)

Body Copy

Circular Regular, 10-14pt

H1

Circular Black, 36-44pt

Workforce Analytics

H2

Circular Bold, 26-32pt

Have the right talent today, and for the future

H3

Circular Medium, 18-22pt

Reimagining Workforce and Workplace Mechanics

Pull Quote

Circular Book, Style Set 2, Optical Kerning, -10 Tracking 10/14

We help organizations transform the way they source, manage, and develop their workforces to ensure they have the right talent today, and for the future.

Attribution

Circular Bold/Italic, 9pt

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Jonas Prising Chairman and CEO

Pull Quote

Circular Light, 15-18pt

Top employers of high-volume, low skill labor increased time to fill through process simplification, reduced requirements, and reduced screenings to 3-5 days.

3.3 Typography Application

How we use Typography for Designs

Headlines, Subheads, standfirsts and other types of introductions are set in Circular Black, Bold and Medium or a combination of these - sometimes they can make use of italics.

The preferred combination of colors is white and orange, with the orange being used to emphasise the most important text in the message or words to capture the essence of the message being communicated.

Body text makes use of Circular regular. To create contrast or to help emphasize certain words, quotes or important paragraphs, additional weights and styles can be used: Light, Book, Extra Black and their Italic forms.

Captions, body text in sidebars, financial information, headers & footnotes and other types of secondarylevel text can be set in Circular thin or light.

3.3 Typography Application (Continued)

Other uses

We use Circular Extrablack to present headlines, titles or key messages when we want to create an impactul visual statement.

To achieve this, we use text with images embedded as shown in the example adjacent.

ENGINE FOR GROWTH

These can be set in a smaller or (at most) equal type size with the body text.

WORKFORCE STRATEGY?

We can help you solve your most complex talent and workforce challenges.

Need help with your contact us

This text must be used either on a white background (refer to the brand application landing page for more examples of this) or over an images, with an overlay transparency applied to the text.

The same effect can be used with the brand mark as shown opposite.

Color

Just like the logo and the typography, color is an important part of the Talent Solutions Consulting assets.

The main colors, dark blue, light blue and orange, express the brand's positioning: trust, market leadership, innovation and data-driven, energy, agility, flexibility and optimism.

3.4 Color System

Primary Color Palette

Our colours reflect the personality of our brand: Whilst we want to be perceived as market leaders, dependable and trustworthy, our color palette supports our visual identity as being bold, energetic, challengers, vibrant, and disruptive.

Primary Colours

Both the dark and light blue help us set the tone for being market leaders, dependable and trustworthy. The orange color and its tints are used to visually emphasise our brand and our messages. The color breakdowns for the primary palette is shown opposite.

Light Blue

CMYK C91 M69 Y28 K56

R0 G51 B35

CMYK C75 M48 Y3 K2 RGB R68 G110 B163

HEX 436DA2

CMYK C0 M60 Y82 K0

RGB R255 G115 B35 HEX FF7323

3.4 Color System (Continued)

Secondary Color Palette

Our secondary colors include a set of greys that accompany the main color palette.

We mostly use these three colors for text and as background colors (e.g. website backgrounds.)

CMYK C10 M4 Y0 K59

RGB R78 G93 B104

HEX 4E5D68

Dark Grey

CMYK C37 M27 Y26 K0

RGB R156 G163 B164

HEX 9CA3A4

Light Grey

CMYK C16 M10 Y9 K0

RGB R208 G211 B212

HEX DOD3D4

Sub-Brand COLORS

Cool Grey

yellow red green

3.4 Color System (Continued)

Sub-brands Color Palette

Sub-Brands Colours

Talent Solutions Consultings has three service lines or pillars - Transformation, Strategy, and Sustainability - each of them with their own color identifier.

Yellow is used for Strategy and it helps us communicate the creative and optimistic aspects that are attributes to any transformation process.

Red is used for Transformation and it helps us communicate aspects such as action, goal setting and attention to detail, assosiacted with any strategy process.

Green is used for Sustainability and it helps us communicate growth, prosperity and clarity, aspects associated with sustainability.

3.5 Brand Architecture - Color

CMYK C2 M26 Y91 K3

RGB R236 G178 B46

HEX ECB22E

Talent Solutions Consulting offers three main services to our clients. Each one of these offeres has its own visual identity, connected to the main Talent Solutions Consulting Brand, by the use of the brand mark and its primary brand color, orange.

These services or pillars are:

strategy

Build a strong, talent-based foundation for strategic workforce initiatives to enable long term growth.

Build a strong, talent-based foundation for strategic workforce initiatives to enable long term growth.

CMYK C1 M94 Y49 K1

RGB R214 G48 B86

Talent Strategy: Securing talent with optimal configuration of skills, location, cost and productivity factors.

Talent Transformation: Evolving your talent structures and processes to meet the needs of the post-pandemic work era: digital, agile, personal.

learn more

learn more

CMYK C69 M1 Y62 K0

RGB R46 G182 B125

HEX 2EB67D

Talent Sustainability: Achieving net zero workforce impact of digitisation, disruption and business change.

transformation

Build a strong, talent-based foundation for strategic workforce initiatives to enable long term growth.

learn more

Photography

From conceptual to literal, our image style represents the way we see and do things - we push boundaries, we bring innovation to our clietns and their processes, we challenge the way in which recruitment and talent services are provided. Our images enable us to demonstrate who we are, the values that we live and breathe, how we think and to connect with our audiences.

3.6 Photography

To appeal to our main target audience (C-level management), images should be warm and engaging, yet subtly showing the dynamic, energetic and competitive nature of our brand.

Our photography style is impactful, memorable, connects with the viewer and makes them relate with the message

that it conveys - portraying new working environments, driving change, innovation, collaboration.

Our images should contain a mix of conceptual images (e.g. technology design background) and literal images (e.g. people in various environments).

Images containing people should show diversity, and include a range of real life, business settings, as well as images with a futuristic style to support our messages of growth and transformation.

Conceptual Images

3.6 Photography (Continued)

3.6 Photography - Color Overlays (Continued)

Colour overlays are an effective way to integrate photography and text and to carry the Talent Solutions Consulting brand into the photographic style.

The approved overlays are Blue/Green Gradient set up with a 'Multiply' transparency at 50% and Dark Blue with a 'Multiply' transparency at 85%.

Ensure that the color text is all white (01) or white and orange (02) when using these overlays and no dark or light blue is used for the text.

Some examples of how to and how to and how not to apply overlays are shown on this page.

In all cases, images should be carefully selected according to what is most suitable for the design, ensuring that the legibility of type is not compromised.

Graphic Elements

The Talent Solutions Consulting brand is supported by a number of carefully considered graphic elements. These shapes are designed to support the logo and typography, to provide visual queues, and to express the dynamic energy of our brand.

3.7 Graphic Elements

The rounded triangle has been created as an extension from the arrows in the brand's symbol.

1. We use the rounded combined with portraits to position our people and to motivate action and support calls to action, for example on our website.

2. We use the rounded triangle and the arrows on their own or as part of a design (e.g. overlay blending mode on background) to entice viewers to take action/follow up.

3. We use the gradient or pattern background to create visuals or for the design of banners on our website or social media outlets.

Refer to the brand application samples to see how these elements can be used.

3.7 Graphic Elements (Continued)

Other design elements

We use other graphic elements, such as bars, buttons, circles or calls to action buttons to visually present data and informations aligned to our brand identity.

To ensure graphic elements used for infographics follow our brand's look and feel, always use our brand color Orange at a 100% or any of the approved tints or the brant's approved gradient, as shown in this page.

Use these elements and others created following these guidelines, when data needs to be presented to support a message or communication design.

4.0

BRAND APPLICATIONS

The following pages outline the graphics that constitute the Talent Solutions Consulting look.

These graphics must not be altered or used in any way without the authorisation of the Talent Solutions Consulting marketing manager.

4.1 Messaging

To ensure consistency across our communications, when creating designs to communicate with our audience, we have put together a series of headlines to set the tone for how they need to sound.

4.2 Brand Application Print

Secure Talent for Growth

We help organizations transform the way they source, manage and develop their workforces to ensure they have the right talent today, and for the future.

Growth Begins Today

Maximise Your Social Impact

Your Workforce Consulting Partners

Reimagining Workforce

Gain an Edge in the Race for Growth Talent

Meet the needs of the post-pandemic era: Digital. Agile. Personalised. Partner with the Ultimate Authority on the World of Work

More than just recruiting

Designing your Workforce Strategy

In the following pages, we show some examples of how some of our brand's core elements - logo, typeface, color, image style, patterns and messaging - blend together to create our own visual identity.

On this page is an example of the visual style, typeface and color composition for our brand.

Use alway image approved for our brand, available in our image library, follow the typeface hierarchy and color guidelines to keep all visual communications consistent with our brand guidelines.

A new roadmap for

sourcing talent

4.3 Brand

4.3 Brand Application Web - Landing Page (Continued)

Here is an example of a web landing page, showing how some of our brand elements come together.

5.0

4.5 Iconography

Iconography is a unified visual language that can be understood by people from different locations and cultures.

We use icons for navigation in our website and to convey ideas without words in our marketing collateral designs.

Here is an example of the style of icons that are approved for use with our brand.

CONTACT

Please address all enquiries in regard to the Talent Solutions

Consulting brand and the use of the visual identity to the Talent Solutions Consulting marketing team.