Enriching Times Vol 08

vol. 08

M it r a l a nd ww w. m i tr alan d . c om.m y

N e w s l e t t e r

J A NUA RY - J UNE ’1 3 l vol . 0 8

Chairman’s

Statement

The magnitude of successes in 2012 has been nothing short of amazing

Dato’ Johan Ariffin Chairman

Capping off a fantastic year was the International Property Awards win for Best International Mixed-Use Development by Cascades@Kota Damansara. This phenomenal result was achieved through the cohesive efforts of the Mitraland team, RSP Architects and of course support from our business associates and purchasers. The fact that Cascades@Kota Damansara represented the Asia Pacific region against projects from the Middle East, Europe, Africa and the UK and won, is indeed a great honour for us at Mitraland.

Another feather in our cap is the Official Grand Opening of C180.

A big event was held on 21st December with the local community. The entire atmosphere was magical as C180 transformed into a bustling hub of activity, excitement and wholesome family entertainment.

We continue to be 100% committed to building sustainable homes and spaces for our discerning buyers. We take pride in offering excellent locations with modern architecture, optimum security features within a well-balanced eco-friendly environment.

Our latest project is the perfect testament to that. VINA@Cheras offers 3 blocks of spacious condo-units and comes equipped with full lifestyle facilities and the flexible advantage of a dual key system that offers the opportunity for a secondary dwelling unit.

I am proud to announce that to date the Courtyard Villas in Phase 1 16 Quartz, Melawati is 75% sold. The contemporary Courtyard Villas exude elegance with generous built-up areas exceeding 4000sqft within a gated & guarded community where vehicular and pedestrian traffic are separated.

God willing, with so many new and exciting projects being carried out, 2013 should be another interesting year for Mitraland!

Before signing off, I would like to offer my sincerest thanks to our valued purchasers for your continued support and of course to the Mitraland staff and business partners for a remarkable year.

Our Vision Our Mission Our Values

To become a premier and innovative boutique developer To create and enhance customer value To create rewarding career opportunities for our employees To generate profitable returns for our shareholders To create win-win business opportunities for our business associates Customers First, Always Passion for Quality Commitment to Timely Delivery Dedication to Social Responsibility

Harmony Sculpture @ C180

The 15’ iconic sculpture in red depicts semi abstract figures of a male and female dancing in harmony. The sculpture was fabricated using steel plates to suggest movement and flow; it also creates a sense of dynamism and serves as a reference point for C180 as a whole.

Contents Projects & Highlights

Cascades Wins International Title 01 16 Quartz Concept & Development

Grand Opening & Handover of C180

02

VINA@Cheras Introduction

Progress Photos 16 Quartz

Progress Photos Cascades & Lake 6

07

01 09 02 10 04 12 06 13 07 14 08

Corporate Events

Comfy Solution for Old Folks

10

A Charitable Evening @ Le Midi, BSC

Rat Race 2012

12 Teambuilding Getaway

Newspaper Articles

14

Proje c t s & H ig hl ig h t s

Mitraland Is Flying High As Cascades Wins International Title Fresh from its recent win at the Asia Pacific Property Awards held in May 2012 for Best International Mixed-Use Development in the Asia Pacific region, Cascades was automatically entered into the International Property Awards for Best International Mixed-Use Development representing the Asia Pacific Region.

Cascades competed against projects from Europe, the UK, Africa and The Middle East at the Awards Night held at the prestigious Grosvenor House Hotel, Park Lane, London on 7th December 2012. The shortlisted projects representing the different regions were evaluated by a discerning panel of international judges based on criteria that included aesthetics, energy efficiency and interior design.

We are proud to announce that Cascades@Kota Damansara has won the International Property Award for Best International Mixed-Use Development 2012. All the hard work and meticulous

planning has turned out wonderfully with Cascades being recognised internationally as an outstanding development.

Credit and congratulations to the team at Mitraland and RSP, the design architect.

“What a way to end the year! We are extremely proud of our Cascades development as it truly is a sophisticated piece of work. This is a great honour for Mitraland as a Malaysian developer.” said Dato’ Johan.

Kudos to the Mitraland team and thank you to all of our valued purchasers and business associates – this is OUR win!

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Pro je cts & H ig hl ig ht s

An Oasis of Courtyard Homes LIVE GREEN, LIVE LUXURIOUSLY

The Idea

Kuala Lumpur is a cosmopolitan city that is vibrant and full of life and energy. This vibrancy however, exacts a high demand on its people who long for a place of quiet refuge.

This can be found to the east of Kuala Lumpur where it is bordered by the Klang Gate hills, a ridge of quartz that runs for 16kms. The ridge is part of the central forest reserve that runs the length of the country along the Titiwangsa range.

16 Quartz enjoys this quartz ridge as a backdrop and offers its residents an “Oasis� between the city and the forest. It is this relationship and balance between the city and forest, between vibrancy and quiet that inspires the design concept of 16 Quartz.

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The Development

Situated near the well-established sub-urban residential areas of Melawati and Kemensah Heights, this 8.7 acre development introduces a new concept of urban living that showcases the vibrancy of cosmopolitan Kuala Lumpur. The exclusivity of spacious landed property is re-organised with the concept of a gated landed strata development and re-interpreted into an exciting new form. The morphology of the development is that of a condominium development whilst the articulation of the building is that of landed property.

Bordering the majestic quartz hills of Klang Gate, the development embraces nature to its core by assimilating gardens into the general layout and then inviting the same gardens into each residential unit. 16 Quartz is conceived as an abode of serenity where the strain of city living is calmed by extensive linear gardens.

The Layout

In respect to the natural slope, the villas are composed in a staggered configuration allowing excellent views to be enjoyed by the maximum number of units. The resultant expression is a cascading organic form that blends with nature.

There are two cascades running perpendicular to each other forming a T with the club-house at the meeting point. The villas line each side of the linear gardens overlooking the green.

This affinity allows the residents to utilise the linear garden as an extension of their homes for relaxation, recreation or socialisation.

The Gardens

The villas and the linear gardens are but one composition, each supporting the other in a symbiosis of spaces. The gardens are akin to an extension of the villas, providing “outdoor living rooms” for enjoyment. Like most valleys, the main garden has a river flowing playfully in a 146m meander towards the club house.

The Clubhouse

The quartz ridge of Klang Gate dominates the skyline, its silhouette honed by time and weather. In nature, the roughness of stone is tempered by the softness of water. Taking this cue from nature, the clubhouse takes an organic form like a cave that has been carved then softened and rounded with running water. The water collects into an infinity pool that is articulated as a waterfall flowing over the edge into the chasm below. The 40 foot waterfall best showcases the exhilaration of height and the beauty of nature that greets the residents as they return home.

The Villas

Where the gardens are like “outdoor living rooms”, the indoors are like internal gardens. Modern spaces are morphed from modern expression of recesses, cuts and notches into the building volume. Large expanse of glass walls fills in the voids providing the transparency that open the home allowing light and air to enter its recesses. Gardens are brought in via these voids continuing the emotion of the external gardens into the homes via the courtyards.

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Pro je cts & H ig hl ig ht s

Grand Opening & Handover of TRUE TO IT’S NAME C180 is set to turn lifestyles around 180 degrees in the neighbourhood of Cheras South

To celebrate the completion of C180@Cheras South, one of Mitraland’s key developments, a spectacular Grand Opening was held on 21st December.

Held at the C180 Piazza, the place was transformed into a magical carnival with fun games and performances for the whole family.

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Audiences were wowed by the celebrity line-up for the night; with special performances by Sheila Majid, Malaysia’s Jazz Queen, Danny Wan, Geraldine and JY a pop duo who competed in Astro Star Quest and Taiwan’s Million Star. And the emcee for the night was the ever popular Angel Wong who is also the ‘face’ of C180.

The successful handover of C180 Phases 2 & 3 marked a momentous occasion for Mitraland.

The combined phases contain a mix of shop offices, service apartments, signature offices, the prominent Ibis Styles Hotel and CentreStage, a collection of clubs, restaurants and an exclusive gym.

With the final stages complete and raring to go, C180 will prove to be an unstoppable force to be reckoned with. The vibrant mixed-use development is a complete package as it caters for working professionals, a dwelling place for families and a fully equipped entertainment hub for all to enjoy.

C180 is the perfect destination for urbanites. Its central location is the key factor coupled with exciting new outlets setting up shop within the establishment. Cheras folks will be spoilt for choice with popular outlets like Dynasty Dragon Seafood Restaurant, The Beer Factory, Brussels and Movida opening at C180. For good wholesome fun, patrons can sing their hearts out at Loudspeaker, while fitness buffs can get into shape with CHI Fitness gym.

The official launch for Ibis Styles Hotel is set for 8th January 2013, however, this 156-room hotel has commenced operations since the beginning of October 2012. The hotel covers all your basic amenities and offers a comfortable home-away-from-home experience. Rooms are finished with bright colours and staff are both efficient and professional. Be it for business travels or family holidays, Ibis Styles Hotel is the choice location for all!

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Pr oje cts & H ig hl ig ht s

Skies Above, Green Below...

The succinct tagline defines Mitraland’s latest venture fittingly.

This highly anticipated project is now finally ready to be revealed!

VINA Homes is a freehold development that offers 3 condominium blocks which sit atop 7.5 acres of land. Situated in the established township of Seri Tanming Cheras, VINA offers the perfect nesting place for city dwellers. With around 450 units of spacious apartments and over 1,000 parking bays, VINA is meticulously planned right down to the finest details.

With built-up areas of 1,250sf to 2,800sf and an integrated Dual-Key concept, VINA presents buyers with the flexibility to separate their apartment into 2 independent units. This creates the opportunity for a secondary unit with its own entrance.

VINA is also equipped with a wide range of facilities and is every discerning buyer’s dream!

Homeowners will get to enjoy an Olympic size swimming pool, a unique Aqua Gym, Tennis, Badminton and Basketball courts.

For those who prefer a less taxing form of exercise, a 610meter forest-walk within the extensive compound is in the works.

Accessibility is also hassle free as VINA is connected to major highways like SILK, Cheras-Kajang, MRR2 and the Sg. Besi highway.

Creating the perfect fluidity of sophistication and an ecofriendly ambiance, VINA@Cheras is lifestyle made affordable.

Call up the Mitraland Sales Office at

03 6204 0828

now for more information or to register your interest!

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Proje c t s & H ig hl ig h t s

Current Progress

LIVE GREEN, LIVE LUXURIOUSLY

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Pr oje cts & H ig hl ig ht s

Current Progress

Current Progress

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Corpo rate E v ent s

Comfy Solution

for Old Folks at Amitabha Centre Everyone craves for therapeutic body massages and foot rubs. Besides it being a great method of relaxation, there are several health benefits linked to it too. Massage therapy can help improve blood circulation, increase joint flexibility; enhance immunity by stimulating lymph flow and stretch weak or tight muscles.

Armed with this knowledge, the team at Mitraland were adamant on providing occupants at Amitabha Centre Old Folks Home products that can provide comfort and promote general well-being.

So, as the Chinese New Year celebrations come about, a total of 8 hand-chosen Ogawa products worth almost RM10,000 were donated to the home. The products were chosen from Ogawa’s therapeutic and relaxation range namely - CHI Master, Optima Therapy and Mobile Seat XE. All products are attributed to encourage circulation and ease muscle aches, a suitable remedy for the patrons at the home.

However the tradition of distributing red packets was not overlooked and the process was a humbling one. Those at the receiving end were extremely gracious and showered the staff with well-wishes and thanks.

Mr Low, Co-ordinator of Amitabha Old Folks Centre said, “We are grateful for the effort put in and the thoughtful donations from the folks at Mitraland. This is their second visit to the home and it shows just their commitment to the betterment of social welfare.”

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Co rpo rate E v ent s

A Charitable Evening

On October 25th, Mitraland organized a “by invitation only”

dinner party. Luxurious Aesop products were packed in

handy little pouches and arranged in neat rows to be passed out as complimentary gifts to guests. The venue was Le Midi, a fusion fine dining restaurant located in Bangsar Shopping Centre.

It was Mitraland’s annual customer appreciation night; however, there was a slight variation to the proceedings as invitations had been extended to include several charities and print media foundations.

So besides Mitraland’s valued purchasers and business associates, others on the guest list were The Star Foundation, New Straits Times English Development Program, Berita Harian Suara Komuniti, Sin Chew Foundation, Nanyang Press Foundation, China Press, Lions Education Foundation and Pertubuhan Al Khaadem.

Mitraland donated a total of RM115,000.00 to the foundations and according to Dato’ Johan Ariffin, Chairman of Mitraland, “Our charity contributions to the media related foundations are made as the media has a better ability to reach out to the needy and less fortunate; therefore the funds donated here can be channelled directly to them.”

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@ Le Midi, BSC

The dinner was a lively affair as guests were entertained by the talented singer Vanessa Tan whose soulful and husky vocals proved to be an intoxicating mix. Her prowess and versatility was a joy to watch as she covered an array of local favourites like “Antara Anyer Dan Jakarta” to more mainstream ones like Billy Joel’s “Just The Way You Are”.

Another highlight of the night was a lucky draw contest that saw winners walk away with prizes like the latest Samsung Galaxy Note 10.1 and fully paid flight and accommodation for two to Universal Studios, Singapore.

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Co rpo rate E v ent s

Mitraland Joins The Edge-Bursa Malaysia

25th September 2012 The Rat Race is an annual charity drive that sees runners racing through the streets of Kuala Lumpur in a 4.5 kilometre dash. With this 13th installation of the charity run, Mitraland decided to participate to be a part of this great cause.

There were 4 main categories: CEO, Open, Mixed and Senior. And to make it even more fun, team members had to don their office attire to partake in the race. There were 148 teams of 5 from 80 local, foreign, private and public listed companies this time around and a whopping RM2.22 million was raised for 26 beneficiaries.

Mitraland contributed RM18,000 by sending a team of 5 who ran under the Mixed team category. They were; Eddie Wong, Irene Lai, Carmen Mah, Tan Chee Hoaw and Clarence Phea. The Mitraland team began their preparations one month before by focusing on their stamina and endurance. They were committed to giving their all but more importantly, they were proud to be a part of this huge philanthropic event.

On race day, the streets leading towards Bursa Malaysia were jam packed with supporters of various teams. The best spots were all taken up by 2pm even though the race only flagged off at 5pm. It was truly a carnival like atmosphere.

A huge bouncy fun house, archery games, a mechanical bull and tons of freebies added to the ambiance and the excitement.

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“Mitraland has always been a strong advocate of CSR and we are thrilled to actively contribute to the community.” Eddie Wong, Team Leader.

“Seeing this was our first time taking part, we were more focused on completing the race and having tons of fun while doing so. It was an eye-opener and the atmosphere was very festive with feelings of camaraderie all around.”

Clarence Phea, Team Member.

“The run was definitely tougher than expected.

Running through central KL was indeed an eye-opener and an experience I’ll never forget!”

Irene Lai, Team Member.

Corpo rate E v ent s

Mitraland Teambuilding Getaway Teambuilding sessions are without a doubt beneficial to organizations; various programmes provide realistic experiences that seek to empower individuals and to work towards the common goals of the company.

Positive outcomes of teambuilding are improvement in productivity and motivation, both vital points that determine the success of an organization. By having a retreat away from the office, it breaks down barriers and eliminates distractions. Other benefits include identifying leadership skills, able to problem solve effectively and capitalizing on each other’s strengths.

Mitraland’s teambuilding retreat came round once again; while last year’s outing was deep in the Gopeng forest of idyllic Adeline’s Villa, this year a change of scenery was required and on 10th November, staff were shuttled to the shores of Avillion Admiral Cove, Port Dickson.

The teambuilding experts at Fish Camp Learning concocted a myriad of fun and insightful team games. Certain games did seem challenging at first like building a raft using only minimal materials but at the end of the day, teamwork and trust are the core traits that emerged through these experiences.

It was another hugely successful teambuilding getaway for the Mitraland team as they showed camaraderie and thoughtfulness throughout the trip; this was also carried on back in the work place.

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N e ws Se c t i on

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LIVE GREEN, LIVE LUXURIOUSLY

MITRALAND GROUP

J - 8 - 13 to 16, No.2, Jalan Solaris, Solaris Mont’ Kiara, 50480 Kuala Lumpur. tel 603 6204 0818 ( GL ) 603 6204 0828 ( Sales ) fax 603 6204 0868 email enquiries@mitraland.com.my website www.mitraland.com.my