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DELL TECHNOLOGIES DEMONSTRATES THE ‘POWER OF ONE’ AT GITEX TECHNOLOGY WEEK 2017

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ell Technologies is celebrating the first anniversary of its formation at GITEX Technology Week 2017. At the technology industry platform, the company will demonstrate the unique value it brings to the market, with all seven integrated companies under one umbrella for the first time in the region.

Dell Technologies will demonstrate strength in harnessing emerging technologies for digital success. The increasing relevance of Dell Technologies to businesses on the path to digital transformation is underscored by the findings of “The Next Era of

Human-Machine Partnerships”, a report published by Dell Technologies. The research, led by the Institute for the Future (IFTF) alongside 20 technology, academic and business experts from across the globe looks at how emerging technologies such as artificial intelligence, robotics, virtual reality, augmented reality and cloud computing, will transform our lives and how we work over the next decade.

“The Internet of Everything, or the next industrial revolution, is fundamentally transforming the way every business in every industry operates,” said Mohammed Amin, Senior Vice

President, Middle East, Turkey & Africa, Dell EMC.“ Dell Technologies partners with these businesses on this journey, to enable them to optimize key business processes, reduce security risks, uncover new revenue opportunities, and create a more compelling customer engagement.”

At GITEX Technology Week 2017 Dell Technologies will have all seven members of its family of businesses present one organization that is able to uniquely meet Customer technology opportunities from the edge to the data center to the cloud.

2017 VERTICALS INCLUDE: MONDAY 9TH OCTOBER MARKETING | HEALTHCARE | INTELLIGENT CITIES TUESDAY 10TH OCTOBER RETAIL | FINANCE | WOMEN IN TECH WEDNESDAY 11TH OCTOBER SMART MANUFACTURING - NEW! | CONNECTED AUTOMATED TRANSPORTATION - NEW! | PUBLIC SECTOR - NEW! THURSDAY 12TH OCTOBER EDUCATION

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GITEX 2017

MIMECAST TO PRESENT THE LATEST EMAIL-BORNE CYBER ATTACKS AT GITEX Mimecast will discuss how organizations can build a comprehensive cyber resilience strategy for email. Experts will also perform a live email hack, and will demonstrate how organizations can protect themselves against advanced cyberattacks, like spear-phishing and impersonation fraud with Mimecast’s range of services.

“Striving to implement a comprehensive cyber resilience strategy is a paradigm shift in cybersecurity, where organizations are focusing not just on combating attacks but on ensuring continuity during an attack and fast recovery after a threat is neutralized,” said Brandon Bekker, Managing Director at Mimecast MEA. “According to a recent survey Mimecast commissioned from Vanson Bourne, only 30% of respondents say they have adopted a complete cyber resilience strategy, with about one-third still in the early stages of development or planning. This low rate of adoption – and ultimately, preparedness – has consequences: 64% think they will suffer a negative business impact from cybercriminal activity this year.

To achieve a comprehensive cyber resilience strategy, organizations need to first assess the actual capabilities of their current email security service.”

PURE STORAGE TO SHOWCASE ALL-FLASH DATA PLATFORM FOR THE CLOUD ERA AT GITEX 2017 The company will be showcasing their latest cloud-enabled, all-flash data platform, powered by the combination of FlashArray//X, the company’s first all-NVMe, enterprise-class, all-flash array for high performance structured data workloads and FlashBlade, the company’s all-flash array built for high-performance unstructured data workloads.

“At Pure our mission is to help our customers put their data to work to drive innovation. This means bringing their business three critical attributes— speed, agility, and intelligence—to succeed in their own digital transformation,” said James Petter, Vice President, EMEA at Pure Storage. “We do this by delivering the Data Platform for the Cloud Era – a well-integrated set of software-defined data services (block, file, object, and VM/container), delivered by our flash systems, software, and cloud-based management that enables our customers to run all operations with cloud agility, improve the economics of data analytics at high velocity and scale, and ultimately derive new insights to deliver data-driven customer results never before possible.”

NEXANS TO HIGHLIGHT ITS DATA CENTRE INNOVATIONS AND FTTO SOLUTIONS AT GITEX Nexans revealed its plans to place the spotlight on its Data Centre Innovations and Fibre-to-the-Office (FTTO) solutions at GITEX Technology Week 2017. In addition to showcasing its LAN cabling solutions, experts from the company will hold product demonstrations for customers and partners at the region’s leading technology event.

“GITEX Technology Week is a perfect platform for Nexans to showcase our extensive portfolio of LAN cabling solutions, demonstrate the features and benefits of our world-class innovations and meet our customers and partners from around the region under one roof. By participating in GITEX, we would like to show our commitment to our customers and partners in terms of our leadership in offering latest and best technologies and our long-term plan to firmly support them in the region,” said Tarek Helmy, Regional Director Gulf and Middle East, South & East Africa at Nexans Cabling Solutions.

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GITEX 2017

DISCOVER ‘IT’ WITH RITTAL Rittal is hosting a voyage of discovery through Innovative IT scenarios and presenting itself as an ‘Enabler of Innovative IT solutions’ at GITEX 2017. ‘Discover it’, showcase taking centre stage this year will be - Innovative IT solutions for SMB, SME and Large Enterprise businesses; Rittal Edge Data Center & Datacentre-in-a-Box tailored products; Specialized Racks for OCP; Innovative Overhead Power Distribution for Datacenters; TS-IT & Outdoor IT Innovative rack designs delivering greater efficiency; Cooling solutions & Rittal DCIM software; Physical Security Solutions including Micro Data Centre & IT Security Room.Rittal at GITEX 2017 will continue to appeal the visitors with its showcase covering the complete IT Infrastructure portfolio at one platform.

SONICWALL TURBOCHARGES INNOVATION AT GITEX SonicWall to launch its unprecedented range of advanced network security products and services at GITEX. The range of products works to accelerate speed thresholds for its Automated Real-Time Breach Detection and Prevention Platform across wired, wireless and mobile networks.“In a modern, hyper-

connected world, there are no compromises.

Our customers, and their end users, expect the best in real-time security, performance and analytics — regardless of network, device or physical location,” said SonicWall President and CEO Bill Conner. “This automated, realtime breach detection and prevention platform

ensures organisations can build smart, consistent and sound security postures while meeting the speed, performance and costof-ownership demands of today’s businesses and their users. We are happy to launch the platform for our Middle East customers at GITEX technology Week in Dubai.”

BURNING NEED FOR HEIGHTENED CYBER SECURITY AWARENESS - DARKMATTER SURVEY According to a recent survey conducted by DarkMatter, private sector and government employees ranked the rising sophistication of cyber attacks as the leading challenge to enterprise security in the foreseeable future, according to feedback from over 1,500 respondents. 28% of private sector employees and 35% of government employees ranked this factor as the single greatest challenge facing enterprise security out a list of nine issues.

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Private sector employees went on to rank a lack of budget and the requirement to manage security in a 24/7 live business environment as the second- and third-placed challenges facing enterprise security moving forward, with government employees identifying the very same challenges, only in reverse order.

The survey showed that 59% of private sector respondents believe their organisations experience multiple material cyber security

incidents on an annual basis, with a further 22% of respondents stating they were unsure whether their organisations did so or not.

Given that organisations regularly face cyber incidents, or even breaches, that they remain unaware of, it is reasonable to expect that the number of organisations that suffer some type of cyber security incident on an annual basis is significantly higher than survey participants’ estimates.

GITEX 2017

INFOBLOX TO SPOTLIGHT ON ‘ACTIONABLE NETWORK INTELLIGENCE PLATFORM’ AT GITEX Cherif Sleiman, Vice president, EMEA at Infoblox says, “Network landscapes are rapidly evolving, driven by trends in security, virtualization, cloud, IPv6 adoption, and the Internet

of Things (IoT). Conventional network management solutions are manual, fragmented, and vulnerable to attack. They are no longer able to keep pace with the exponential growth of devices, IP

traffic, and sophisticated security threats” Infoblox is all set to demonstrate its revolutionary Actionable Network Intelligence Platform , a unified, platform that empowers

enterprises to elevate every aspect of network availability, agility, security, and performance—on premises, across data centres, and in the cloud, at GITEX Technology Week.

SYNOLOGY TO SHOWCASE NEW STORAGE TECHNOLOGIES AT GITEX

CENTRIFY TO SHOWCASE ITS IDENTITY SERVICES PLATFORM AT GITEX

Synology is all set to showcase its latest storage, networking and application technologies at GITEX Technology Week that is taking place from October 8-12. During the event, Synology will be demonstrating its devotion to bring advanced technologies to businesses and individuals in the Middle East. These include a centralized file portal for NAS users to create an even more streamlined cloud experience, a versatile on-premises business backup solution for servers, cloud services and virtual machines, advanced VPN management tool, and other enhancements on the DiskStation Manager Operating System (DSM)to provide more stable services.

The company will showcase its identity services platform, meet with customers and channel partners and demonstrate how organizations can stop the breach with Centrify’s identity services at the region’s top technology exhibition.

“GITEX, being the most important event for the region’s IT industry, is a perfect opportunity to meet face to face with security practitioners looking to manage their organisation’s security based on identity.

Our aim is to promote our award-winning identity services platform, meet with our clients and channel partners, discuss the evolving threat landscape and new security trends, and raise awareness about the importance of securing identities to reduce the risks of data breaches,” said Kamel Heus, Regional Sales Manager MEA, Centrify.

EPICOR TO SHOWCASE CLOUD READY SOLUTIONS AT GITEX The company will use GITEX as a platform to showcase its range of global enterprise resource planning (ERP) solutions including the latest version of Epicor ERP, Epicor iScala, Epicor iScala for Hospitality, and Epicor Human Capital Management (HCM).

“We can make a resounding business case that investment in IT systems is critical to a business’s ability to compete in today’s worldwide market, expand in to new regions, and grow their bottom line,” Tohme said. “With Epicor ERP, organisations in the region can eliminate inefficiencies, improve decision making, increase agility and responsiveness to market trends, and deliver better customer service—critical success factors for navigating the challenges of growth” said Monzer Tohme, Regional VP, Middle East and Africa for Epicor Software.

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GITEX 2017

INFINET WIRELESS TO SHOWCASE SMART CITY SOLUTIONS AT GITEX InfiNet Wireless revealed its plans to participate at GITEX Technology Week 2017.

Marking the 10th consecutive year that the company has exhibited its solutions at GITEX, InfiNet will use this years’ event to showcase its complete portfolio of pointto-point (PTP) and point-to-multipoint (PTMP) wireless solutions for ‘Smart City’ applications including homeland security, traffic management and optimization, remoteenvironmental and health monitoring.

“Our journey towards the smart cities of tomorrow must be less of a sprint and more of a methodical march. Healthcare, education, environment and public safety all await the innovators. Their applications – if built on the back of a robust, flexible, responsive and reliable wireless platform – will usher in that new smart city age we have all been waiting for” said Kamal Mokrani, Global Vice President, InfiNet Wireless.

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TREND MICRO RAISES BAR WITH XGEN ENDPOINT SECURITY AT GITEX Trend Micro Incorporated will be showcasing its machine learning XGenTM endpoint security, this GITEX. XGen is powered by a blend of cross-generational threat defense techniques that intelligently applies the right technology at the right time, resulting in more effective and efficient protection against a full range of threats.

Trend Micro’s unique approach uses proven methods to quickly identify benign data and known threats, freeing its advanced techniques, such as application control, exploit prevention, behavioral analysis and machine learning, to more quickly and accurately identify unknown threats. Trend Micro is the first to infuse ‘high-fidelity’ machine learning into its approach – uniquely analyzing files both before execution and at runtime, using ‘noise cancellation’ features like census checking and whitelisting to reduce false positives

FVC TO EXHIBIT AT GITEX WITH ITS PARTNERS

ZYXEL COMMUNICATIONS TO UNVEIL NEBULA CLOUD MANAGED PLATFORM Zyxel Communications will be participating at the GITEX Technology Week which will be held from October 8 to October 12, 2017 at the Dubai World Trade Centre (DWTC). At the show, the company is set to launch its new Nebula Cloud M3 Platform, (NAP/NSW/NSG), which has Managed O been developed to help simplify configuration and management of networking equipment. Zyxel will also be unveiling four new cloud-based smart antennas--WAC6502D-S, WAC6503D-S, NAP303 and the WAC5302D-S while also be showcasing its diverse portfolio of cloud-based and networking products, which are aimed towards building the networks of tomorrow. The move complements Zyxel’s continuous efforts to remain true to its mission to become ‘Your networking Ally.’

Mamoun Abdullah, General Manager and Head of Channel for the Middle East, Zyxel said: “We are looking forward to our coming participation at GITEX 2017, which will give us the opportunity to promote our products in the region amidst the emergence of new technological innovations in the market. During our presence at the event, we will be unveiling our new Nebula Cloud Managed Networking Platform and Smart Antenna technology to help bring customer satisfaction to the next level.”

FVC will exhibit the innovative Information technology solutions – from unified communications to information security and advanced managed services at GITEX. With an increasing number of companies seeking to adapt to changing trends and pursue digital transformation, IT spending across the Middle East and North Africa (MENA) region is estimated to pass US$155.8 billion in 2017, an increase of 2.4% from 2016, according to Gartner. Returning to the region’s largest IT exhibition, FVC will showcase a full spectrum of products to cater for increasing demand from organisations for leading IT solutions.

“FVC, in collaboration with its selected partners, will unveil some of the most exciting technologies and IT solutions at GITEX Technology Week 2017,” said K.S. Parag, Managing Director of FVC. “Capitalising on the increasing demand for better, superior and robust IT infrastructure in the rapidly evolving business environment, we at FVC are committed in creating value and providing premium service in what we deliver. GITEX represents the ideal venue for us to engage with existing and potential partners, as well as meet industry professionals and end users.” FVC and its select market partners will showcase their products – including Polycom, Alcatel-Lucent Enterprise, Barco, Biamp, PRYSM and Revolabs, Extreme Networks, NETSCOUT, Silver Peak, and a host of Microsoft Skype for Business ecosystem vendors, including Sonus and Logitech, providing easy and affordable way for video collaboration.

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GITEX 2017

EXPERIENCE THE FUTURE OF APPLICATION NETWORKING – RIVERBED

SOPHOS TO PLACE THE SPOTLIGHT ON NEXT- GEN SECURITY AT GITEX 2017

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he company will showcase its latest innovations and shed light on a new topic in next-gen technology; deep learning, an advanced form of machine learning, that is more effective (higher detection rate) and more accurate (lower false positives) than other machine learning technology in the market at the region’s premier ICT event.

“The threat landscape is constantly evolving and the adoption of digitization in the Middle East has increased

the risk of cyber-attacks that are now unpredictable and complicated. Hence cybersecurity remains a top priority for all organizations” said Mr Harish Chib, Vice President, Middle East & Africa. “Today it has become increasingly easy to build and launch ransomware, regardless of skill. All one needs is ill intent and access to the dark web – a marketplace where malware kits are peddled like shoes or toys on Amazon. This trend is known as ransomware as a service. We look forward to participating at GITEX this

year and plan to use this as a platform to enlighten our customers on Ransomware asa Service and Dark Web through Sophos’ in-depth report on the subject called “Ransomware as a Service (Raas): Deconstructing Philadelphia”. We also intend to educate decision makers across the Middle East about our highly differentiated range of industryleading IT security solutions that will protect their organizations against advancedthreats like Ransomware.“

FUTURE OF CONNECTED VEHICLES AT GITEX 2017 Blackwire, the in-Vehicle Wi-Fi pioneer in the GCC region, is participating in GITEX Technology Week for the first time with its to showcase its latest solutions that enable in-vehicle connectivity.

Blackwire has been pioneering in-vehicle internet connection in the UAE since 2009 by fitting more than 6,000 TransAD Abu Dhabi taxis, 1550 RTA Dubai Hala taxis and 150 Jumeirah Group hotel limousines with Wi-Fi infrastructure. Blackwire’s solutions will be available through internet service providers with some of them being exclusive distributors and partners of Blackwire’s car Wi-Fi integrated solutions in the UAE. “By 2020, there will be a quarter of a billion connected vehicles on the roads globaly, enabling new in-vehicle services, according to Gartner, Inc. Given the fast pace in which smart cities operate, in-vehicle Wi-Fi should be considered a necessity especially for passengers that are consistently on the move and need to be connected to the internet for professional and personal reasons,” said Ted Polly, Vice President of Business Development at Blackwire LLC.

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Riverbed Technology is set to address the challenges Middle East enterprises face with the agility, visibility, and performance of their mission-critical business applications through its participation at GITEX, held in Dubai from the 8th to the 12th of October 2017. Under the theme ‘Experience the Future of Application Networking’, the company will showcase the Riverbed SteelCentral portfolio, its visibility solution for end-toend network, application and enduser experience monitoring, and its application-defined SoftwareDefined WAN solution, Riverbed SteelConnect.

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“With Riverbed’s solutions, enterprises benefit from an intelligent and simplified approach to designing, deploying and managing distributed networks for today’s cloudcentric world. This is the future of Application Networking and is precisely what we intend to highlight at GITEX” explained Elie Dib, Senior Managing Director, Middle East, Turkey and North Africa at Riverbed.

Commenting on Riverbed’s objectives for GITEX, Mr. Dib said, “Our focus this year is on IT decision makers and CIOs. It’s imperative to approach highlevel executives to demonstrate why their businesses need our solutions. GITEX gives us the ability to make a significant impact in a relatively short amount of time and we have designed our product demos to be concise and yet highly informative. As always, we will also utilize the trade show as an opportunity to deepen our ties with our value-added distribution and channel partners.”

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INFRASTRUCTURE FORUM 2017 28TH NOV 2017

THE NEXUS OF GCC COUNTRIES FOR FUTURE ECONOMY Unveiling the investments, roadmap, technolgies and key infrastructure pillars that put GCC on the map of global competitiveness

H E L D U N D E R T H E PAT R O N A G E O F THE MINISTRY OF ECONOMY, UAE

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