GITEX 2022 Day One

Dubai is transforming into the ultimate digital epicentre of the world next month, as the UAE hosts the world’s largest technology show, converging the most advanced companies and best minds to deep dive into the making of the Web 3.0 economy.

Gitex returns, its largest ever edition featuring 5,000 companies spanning 26 halls and two Million sq. ft of exhibition space, at an extraordinary 25% year-on-year increase, pushing its capacity limit at the venue.

The Gitex 3.0 edition, in its 42nd year presents the most empowering curation ever with seven multi-tech themes experimenting in the metaverse, a decentralised future of the internet, and a sustainable global digital economy.

The five-day event’s record size and continued expansion mirrors the ambitions of the UAE and region’s digital transformation movement, as government initiatives such as

the National Program for Coders, the Dubai Metaverse Strategy, and Next GenFDI propels the UAE to the forefront of the global digital economy.

This is amplified by new Gitex launches of X-VERSE sponsored by TMRW Foundation in collaboration with Decentraland, one of the world’s most immersive metaverse journeys featuring 28 experiential brands: and Global DevSlam, the Middle East’s largest ever coder and developer meetup, both of which sold-out to a global audience within two months. UAE companies also held the lion’s share of a record-breaking $2.6 Billion in start-up funding across the Middle East and North Africa in 2021, figures that underscore an additional hall and 30 percent increase to 1,000 exhibitors at Gitex’s start-up event, North Star.

Gitex is welcoming 52% new exhibitors this year choosing the show and the UAE as the

first-choice partner in their market access strategies.

The influx of global interest will see North Star hosting the biggest Unicorn meetup of the year in Dubai, with 35 Unicorns from 15 countries looking to explore new opportunities and expand in one of the world’s fastest-growing markets.

The ‘Africa Fast 100’ programme presents the largest ever gathering of African start-ups to be hosted outside Africa, as the African tech companies have been touted as the next ones to watch by global investors.

Debut international exhibitors such as Binance, Ooku, AMD, Tencent, and ByteDance, are seeking to extend their brand reach to a global audience through GITEX, along with FTX Exchange, one of the world’s largest cryptocurrency exchanges with a five millionplus global customer base and an average daily trading volume of $12 Billion.

STEVEN YI President, Huawei MEA.

Diamond Sponsor Huawei participates with 5.5G, AI, cybersecurity, cloud

Oracle presenting Red Bull Racing Formula 1 experience and cloud solutions

Oracle is showcasing the impact and application of its cloud innovations to help boost UAE’s digital economy across key industry verticals, with engaging demonstrations and immersive experiences at Gitex. A completely redesigned exhibition area with specially designed interactive pods including the Oracle Red Bull Racing Formula 1 experience will welcome visitors to the Oracle booth. DP World, Emirates Post, Abu Dhabi Customs, National Marine Dredging Company, Miral, DULSCO, and many more UAE public and private sector organisations have chosen Oracle Cloud solutions for driving major business transformations.

Under the theme of Unleash Digital, Huawei has its largestever participation at Gitex, demonstrating its commitment to the regional and global technology platform. The company has committed to being the Diamond Sponsor of the show, adding further support to the region’s ICT ecosystem.

Huawei’s elevated presence comes amid increased investment in the Middle East’s digital economy, cybersecurity, and advanced technologies. It reflects Huawei’s efforts to bring technological advances to even more industries and create new value by helping governments and enterprises go digital while operating more intelligently and achieving sustainability.

At Gitex, Huawei is presenting its newest end-to-end products, solutions and advanced ICT technologies, focusing on 5.5G, artificial intelligence, digital power, cybersecurity, cloud, and industry applications designed to meet the needs of various

industry scenarios and sectors such as government, utilities, oil and gas, transportation and finance, hence creating new value and addressing government national digital transformation goals. The company will also reveal its latest solutions and technological updates that can address climate change and drive clean energy development. Huawei is showcasing its Everything-as-a-Service model that envisions a future where all infrastructure and applications will be cloud-based. At the booth, guests can explore how cloud can be incorporated into industry solutions in government and enterprises, boosting the cloud ecosystem in the Middle East through more open collaborations.

In cybersecurity, Huawei is presenting the importance of a secure-by-design principle that considers security not as an added-on feature but a fundamental part of the product blueprint.`

Autonomous vehicle control will be demonstrated by Estonia’s Bamboo Apps

The Estonian company of Bamboo Apps is giving attendees of Gitex their first look into Dispatcher, a multiplatform app that allows fleet operators to manage autonomous shuttles using a mobile device. The software is designed to be a compact, informative, precise, and fully functional dispatch system that doesn’t require a setup of multiple large monitors. It presents detailed information on every ongoing trip and available shuttle, as well as lets dispatchers create new routes. Units can be deployed on a route depending on the required passenger capacity,

charge levels, speed, and other parameters. The app comes equipped with an alert system that sends notifications in case of emergencies – a passenger falling, low charge, low tyre pressure, slippery roads, serious obstacles, and the like.

With Dispatcher, fleet operators can consistently manage L4 autonomous vehicles, take over the controls in case of serious obstacles, communicate with passengers using live video feed, monitor and organise the vehicle park, as well as check the technical condition of all the available units.

Synology presents comprehensive hybrid-cloud ecosystem for business resilience

Synology is showcasing its comprehensive hybridcloud ecosystem including its latest products and developments. Synology’s stand has three zones demonstrating their best-in-class and enterpriseready innovations in essential storage and file server, data protection, as well as smart surveillance solutions to the audiences attending the region’s largest technology exhibition from across the globe.

The company is presenting its next-generation file server, with Synology Drive empowering the modern hybrid workforce by storing and managing data with delicate permission management, cross-site synchronisation, multi-platform access, and more. Synology has a strong focus on data backup and protection and will show attendees how to protect important data in various endpoints, clouds, and

VMs against unpredictable events and recover efficiently according to their requirements with Active Backup Suite. In addition, the company will address how to achieve business continuity by building a resilient backup infrastructure.

Synology is showcasing its smart surveillance solution that is designed to protect businesses’ physical assets with the latest Surveillance Station 9.0 based on the supercharged monitoring and simpler deployment options. Along with the highlight of the artificial intelligence-powered Deep Learning NVR series for advanced on-premises video surveillance and analytics.

Sophos demonstrating cloud-based cybersecurity, MDR, Central Service

Sophos highlighted its Managed Detection and Response and other advanced cybersecurity solutions. The company is presenting how the combination of its threat hunting and response experts and innovative tools together provide the protection, detection and remediation organisations of all sizes need 24×7 365 days a year to combat cyberattacks, such

as ransomware.

Sophos showcased its entire portfolio of cloud-based cybersecurity products, from endpoint to network, that defend against phishing, malware, active lateral attacks, ransomware, and much more. Sophos also demonstrated a first-hand experience of the company’s portfolio of solutions that connect through its cloud-based

Sophos Central management console. The solutions in Sophos Central are supported by Sophos X-Ops, the company’s cross-operational threat intelligence unit, and Sophos’ adaptive cybersecurity ecosystem, which includes a centralised data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity vendors.

HARISH CHIB

Vice President, Sophos

Middle East Africa

MENA MIGALLY

Vice President, Riverbed META

Riverbed announces its theme Illuminate, Accelerate and Empower Every Digital Experience

Riverbed announced its theme for the Gitex this year. The company is focusing on the theme of Illuminate, Accelerate and Empower Every Digital Experience. The visitors at Riverbed stand to get the opportunity to learn how Riverbed is evolving all parts of its Alluvio Unified Observability and Acceleration portfolios to address the needs of today’s hybrid organisations, helping to deliver seamless digital experiences and enterprise performance. From a product perspective, a highlight of our participation at Gitex the company offers regional IT stakeholders a first look at our newly launched cloud-native, SaaS-delivered Unified Observability service, Alluvio IQ. This service leverages full-fidelity network performance and end-user experience data across every transaction in the digital

enterprise and applies artificial intelligence and machine learning to contextually correlate data streams and alerts to identify the most business-impacting events. In doing so, it enables IT organisations to shift left, empowering all staff to do the job of more experienced IT experts, freeingup senior IT staff to focus on strategic business initiatives. In celebration of the 20-year anniversary of our company, as well as the launch of our new brand identity and our Alluvio Unified Observability portfolio, we intend to make this one of our largest ever participations at Gitex. So, in addition to having our own stand, the company maintains a presence at the Riverbed kiosks on the stands of our distributors, Mindware; StarLink; and Crestan, as well as on the stand of our valued partner, Microsoft.

NICOLAI SOLLING

Chief Technology Officer,

AG.

Help AG service-centricpresentingmodel of services

Help AG is exhibiting this year to showcase its service lines, highlighting the latest advancements in Managed Security Services, and how to empower businesses across the region to secure digital transformation with its 360-degree portfolio of end-to-end services.

With the cybersecurity industry experiencing an accelerating shift away from the traditional solution-based model toward a service-centric model, Help AG aims to enable organisations to focus on their core business and secure their dynamic roadmap with a future-ready approach.

Help AGs presence provides an opportunity for enterprises to learn about Managed Cyber Defence services, highlighting Managed Detection and Response along with Digital Forensics

and Incident Response for automated and coordinated threat prevention and response across the entire IT environment. Enterprises across different verticals can also explore Zero Trust solutions covering OT security, IoT Security, and identity protection. These solutions follow the trust no user, no device model, providing Help AG customers with end-to-end Zero Trust micro-segmentation to efficiently secure their endpoints, data centres, and cloud environments. Help AG is showcasing next-generation platforms to mitigate DDoS attacks and protect users, applications and data anywhere and everywhere. This includes Help AG’s analytics-powered next-gen Cloud Security Operations Centre, which is delivered as SaaS and provides a pay-as-you-grow fully managed platform.

Nutanix is presenting database, cloud infrastructure, cloud manager, unified storage

Nutanix is participating with the theme Cloud on Your Terms with the intention of helping regional organizations master the art of Cloud freedom. Nutanix Cloud Platform has made IT infrastructure invisible. Nutanix Era is a database lifecycle management software that runs on the Nutanix Cloud Platform and empowers organizations to achieve invisible databases. Era can manage databases deployed on on-premises infrastructure and on a public cloud of choice, making it a true multicloud solution ready to modernize

The focus is on emerging alliances including HYCU, ArcServ and Stratodesk. Deploying and managing a hybrid multicloud is complicated. That’s why it’s critical to look for three major factors—flexibility, simplicity, and

choice—when evaluating options for deploying and managing one. Nutanix Cloud infrastructure ticks all these boxes.

Nutanix has re-packaged its solutions to make them simpler, in order to offer a consistent operating model across all types of clouds. The company has created an easy-to-consume set of solutions to support customer’s digital transformations initiatives. The new portfolio removes the complexity often associated with offering a full range of hybrid cloud services.

The simplification of packaging, metering, and pricing enables customers to easily plan for their changing needs. Customers can accelerate their cloud journey by taking advantage of Nutanix validated designs and deployment best practices for five common use cases.

Freshworks showcases the power of innovation

Freshworks is showcasing how the democratisation of IT can unlock the power of innovation at Gitex this year.

Freshworks works to build software that people love to use as he couldn’t understand why technology had to be so complicated and expensive — and why users disliked using the software so much. Through our participation, we intend to demonstrate how the democratisation of IT can unlock the power of innovation. Freshworks was born of its founder’s desire to build software that people love to use as he couldn’t understand why technology had to be so complicated and expensive — and why users disliked using the software so much. The mission was, and remains, to massively simplify business software, designing first and foremost for the front-line user, then for the team, and then for the managers.

At Gitex, Freshworks to demonstrate their full suite of customer experience and employee experience products. Among the key solutions including:

Freshdesk: This omnichannel support solution offers the fastest timeto-value, enabling more meaningful conversations and the ability to turn service agents into customer champions.

Freshchat: This solution helps businesses offer anytime, personalised conversational messaging powered by artificial intelligence bots and human assistance across convenient and familiar chat channels. Freshservice: This is a cloud-based IT Help Desk and service

MOHAMMAD ABULHOUF

MANISH MISHRA

management solution that enables organisations to simplify their IT operations. The solution offers features that include a ticketing system, self-service portal, knowledgebase and can be used for Enterprise Service Management.

Karthik Akula, Regional Sales Manager to deliver a presentation at the Rising Stage of North Star wherein he is covering tips and tricks on how to crack all things B2B Sales, Enterprise Sales, and Account Management. And more importantly, how businesses can manage and scale growth sustainably.

Senior Sales Director, Nutanix Middle East.

Head of Middle East and Africa, Freshworks

SentinelOne will present Autonomous XDR and Identity Protection

SentinelOne, an autonomous cybersecurity platform company, is presenting its autonomous extended detection and response platform, and identity and credential protection solution. The company will engage with channel players in Middle East and Africa markets as part of its aspirations to expand further in the region. Cybersecurity solutions must be able to see across every corner of the enterprise, offer rapid and efficient protection across the organisation, and offer an automated response across the connected security ecosystem. SentinelOne’s Singularity XDR was designed to respond to these requirements in full; it can autonomously supercharge, fortify, automate and extend protection from the endpoint to beyond, with unfettered visibility, proven protection, and industry leading responsiveness.

The XDR solution was built to be better, faster and autonomous, and is a comprehensively better approach to cybersecurity when compared to traditional approaches. Singularity XDR is also designed with the security analyst experience in mind and empowers users with richer data, smarter workflows, and powerful tools at every step of the threat lifecycle.

Identity cybersecurity has also grown in importance over the years since identity-based infrastructure has become a core function in terms of scaling business. Due to this, this surface has become a primary attack vector for global threat actors, with weaknesses and misuse of Active Directory playing a significant part in the most disruptive ransomware attacks committed in recent times. It’s therefore vital that organisations

take a deliberate, more holistic approach to secure their identity layer.

This is where Singularity for Identity comes into play. The solution is designed to: prevent attack opportunities by closing the gaps in Active Directory and

Aruba demonstrates Wi-Fi 6E, cloud SD-WAN, SASE, User Experience Insight

Aruba is demonstrating its cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data center, and remote worker environments, covering all aspects of wired, wireless LAN, and wide area networking. Aruba is demonstrating its latest technologies addressing the digital transformation needs of regional enterprises including:

• Wi-Fi 6E and cloud-managed networking: Learn how to enable simplified connectivity at scale

• SD-WAN and SASE: See how to deliver best-in-class application performance and securely connect anyone and anything at edge locations

• Aruba User Experience

Insight: Understand how to create more user-centric networks

• Network-as-a-Service: Discover your options when it comes to NaaS and easing provisioning, operation, and technology migrations

The company is showcasing Wi-Fi 6E solution. Aruba launched the industry’s first enterprise-grade Wi-Fi 6E solution last year. The technology allows enterprises to benefit from the allocation of unlicensed spectrum in the 6 GHz band and deliver much greater Wi-Fi capacity at greater speeds than ever before.

Wi-Fi will have more than double the capacity to deliver greater performance, lower latency, and faster data rates in support of high-bandwidth applications and

JACOB CHACKO Regional Director Middle East, Saudi and South Africa, Aruba.

Azure AD that attackers frequently exploit; prevent attack progression by finding and misdirecting covert actors aiming to steal credentials; build resilience by ascertaining insights and intelligence from attempted attacks to prevent repeated compromises.

new use cases like high-definition video and augmented reality or virtual reality.

Aruba executives are discussing the company’s comprehensive Network-as-a-Service capabilities to help enterprises manage and reduce long-term capital expenses and flex when business needs change.

Through a cloud-like consumption model, NaaS from Aruba allows organisations to consume and optionally outsource the full lifecycle of their enterprise network deployment, with all hardware, software, licenses, and services delivered in a versatile consumption or subscriptionbased offering.

TAMER ODEH Regional Sales Director, SentinelOne.

StarLink presenting 20+ cybersecurity vendors under Infinigate

StarLink, An Infinigate Group Company, is presenting a line-up of technologies across cyber, cloud and iAutomation spectrums. StarLink is presenting a legacy of innovation built over the past 18 years. 21 market leading technologies namely Anomali, Automation Anywhere, Cybereason, Citrix, Cofense, Digicert, Endace, F5, FireMon, Getvisibility, IBM, Imperva, LogRhythm, Mandiant, Nozomi Networks, Palo Alto Networks, Infoblox, Recorded Future, Riverbed, and Trend Micro are collaborating with StarLink. Gitex 2022 is the first technology event where StarLink will appear under the new brand after its recent merger with the Europe based VAD, Infinigate Group.

Nidal Othman, CEO StarLink said, “No organisation is immune to cyber-attacks. They must focus on creating a resilience-conscious

culture and incorporate cybersecurity as part of their holistic approach, spread across all aspects of their business and by all the relevant stakeholders. Our theme at Gitex is about a culture of cyber resilience by harnessing the power of integrated solutions. This will connect cybersecurity and business continuity and help build a resilient framework for organisations to defend against the next-gen threats.”

“StarLink has emerged as a leader in the specialized distribution space with the support from our vendors, partners and customers who are integral to our ecosystem. commented “Today, we have achieved our vision to become a global distributor and look forward to exploring new horizons, accelerate our capabilities, and gain competency in multiple domains,” said Mahmoud Nimer, President, StarLink.

Radware partners with Cisco to protect applications and networks

Cybersecurity and application vendor, Radware is exhibiting at the Cisco booth. Radware and Cisco are partnering to help companies protect the applications and the networks that deliver them.

Radware is showcasing cloudbased Application Protectionas-a-Service, which includes the company’s DDoS protection, Cloud Web Application Firewall, API Protection, and Bot Manager. To deliver a higher level of application security with lower false positives, the Application Protection-as-a-Service combines negative and positive security with automated, machine learning-based algorithms that continuously study application traffic and end-user behavior. The service protects against both zero-day and bad-bot attacks.

According to Radware’s new research report, Application Security in a Multi-Cloud World, 70% of companies are not confident in their ability to apply consistent security

across on-premises and multicloud environments. 69% of companies admit they knew about breaches or exposures due to variations in multi-cloud security configurations.

Radware’s is focusing solutions that deliver frictionless security – that is security that enables business innovation and digital transformation without sacrificing protection. The solutions are designed to protect organisations against sophisticated DDoS and application-layer attacks while maintaining network uptime and access to critical infrastructure.

To support the rapid shift to the cloud, Radware remains committed to the continued expansion of its fighting capacity and global cloud footprint.

Radware’s cloud security network includes over 10Tbps of mitigation capacity across more than 50 centers located around the globe.

The company will be sharing news about one of the latest additions to its network – a new security center in Dubai.

NIKHIL KARAN TANEJA

Vice President and Managing Director for India, Middle East, South Asia at Radware.

“The new site in Dubai fills a growing demand for a local security presence that can deliver rapid response times with accuracy for organisations in the public and private sector. The launch

of the center underscores our ongoing commitment to delivering state-of-the-art cyber protection and scaling our capacity in a way that will benefit the whole region,” said Karan Taneja.

ManageEngine showcases CloudSpend on Azure along with IT and security portfolio

ManageEngine is showcasing its entire suite of IT management and security solutions for the Gulf Cooperation Council market at Gitex 2022 and is launching CloudSpend, its cloud observability and cost optimisation platform, for Azure. Marking its 20th anniversary this year, ManageEngine’s presence at Gitex, is bigger than ever before. The company is showcasing its entire portfolio of over 60 paid products that can help businesses of all sizes manage their IT infrastructure, covering IT service management, operations management, security, Active Directory management, endpoint management and analytics. Cloudspend is already available for AWS. The solution’s business intelligence and smart forecasting capabilities have evolved to address the gap between capacity planning and cost optimisation for resources running in multi-cloud environments. In recent years, public cloud adoption has seen exponential growth with spending expected to reach

$600 Billion in 2023. ManageEngine CloudSpend targets the rising costs of AWS and Azure adoption among public cloud providers. Other key products being showcased include the recently launched SaaS version of Analytics Plus, the IT service management tool ServiceDesk Plus and the unified endpoint management tool Endpoint Central, the latter two being the most popular products among organisations in the region.

RAJESH GANESAN President, ManageEngine.

NIRMAL KUMAR MANOHARAN Regional Director, ManageEngine.

Logitech UAE survey reveals lack of right tools limiting benefit of hybrid meetings

Virtual participants in hybrid meetings reported feeling excluded, their input valued less, and having less opportunities to build rapport than if they joined in-person Logitech released the results of its hybrid meeting survey, which revealed that hybrid meetings may be creating uneven playing fields for meeting participants. Polling more than 500 white-collar workers in the UAE, the survey examines the state of current working arrangements, impact of hybrid work on meetings, and the challenges that business leaders and employees face in this new way of working. Logitech surveyed 500 white-collar employees in the UAE, to gain an understanding of their preferences, perceptions, challenges, and behaviours as they navigate the hybrid work environment. The survey was conducted online In September 2022.

Despite organisations welcoming employees back into physical office spaces, the report revealed that more than five in 10 respondents 55% would prefer to work either in a hybrid or a fully remote work arrangement. “There’s no going back to how work used to happen as employers and workers have gotten used to hybrid working,” said Loubna Imenchal, Head of Enterprise Business at Logitech, Africa, Middle East, Turkey and Central Asia. “This is exactly why businesses need to embrace this change and provide their workforce with the right tools and resources to manage the set of challenges and pressure that arise.”

HYBRID MEETINGS

Organisations have adapted to new ways of collaborating to accommodate the varying working arrangements of their workers. Hybrid meetings, which have a mix of virtual and in-office participants in different locations, are becoming more common.

The hybrid meeting survey revealed that 51% of respondents who have joined a hybrid meeting virtually felt that they had fewer opportunities to build rapport amongst meeting participants. Additionally, 58% agreed that their input would be valued more if they were attending the meeting physically instead of virtually, and 47% felt less included as compared to in-person meeting participants.

While 75% of respondents agree that hybrid meetings would be more productive if all participants had an equal chance to speak and contribute, 59% of those who participate in hybrid meetings in-person shared that they tend to engage more with participants that are in the same room.

ACCESS TO TECHNOLOGY

Respondents highlighted that technical issues are the most significant challenges with hybrid meetings, with connectivity issues 48% and poor audio quality 42% ranking amongst the top concerns. 38% of respondents also shared that not being able to see/hear in-person participants also was an issue they experienced during hybrid meetings. Interpersonal issues such as participants not paying attention 37%, poor video quality 36%, participants being late 32% and getting talked over by other participants during meetings 31% were also cited as challenges in hybrid meetings.

To address these pain points, organisations will have to ensure that employees have access to critical technology, including string network connectivity and video conferencing devices.

In fact, the survey revealed the critical role of video conferencing technology in solving the meeting equity problem. More than 7 in 10 respondents 77% agreed that hybrid meetings are more engaging when video conferencing systems with high-quality audio and video output are used.

ENTERPRISE-GRADE TOOLS AND SOLUTIONS

Logitech sees meeting room devices, personal headsets and webcams as critical elements for the overall quality and experience of video meetings. In today’s increasingly hybrid work environment, there are several key aspects companies must consider to enable seamless collaboration, foster engagement, and place virtual meeting participants on equal footing with their counterparts in the conference room:

•Equip: Provide teams with enterprise-level equipment such as in-room video conferencing systems, webcams, microphones, and earbuds. This enables organisations to build a consistent, reliable experience that is natively integrated with its ecosystem of choice. Video conferencing systems also provide remote participants with a full view of everyone in the office meeting room through multiple cameras with different perspectives, placing them in the best seat in the room and help them feel more included, leading to more engaging, collaborative meetings.

• Simplify: With employees constantly switching between in-office and home work environments, creating an easy employee experience by ensuring that the home office closely resembles their office set-up will emerge as a top priority for organisations. Companies will have to identify pain points for both in-office and virtual meeting participants when setting up internal hybrid meeting systems, considering factors such as usability and complexity of equipment and meeting set-ups.

• Empower: Fostering meeting equity requires facilitators and organisers to take an active approach to empower and encourage engagement from virtual participants. They have to practice active facilitation, minimise visual and audio clutter, and minimise side conversations.

The mix of remote and in-person participants, especially in hybrid work arrangements, create unique challenges for companies wanting to run inclusive and participative meetings. Nevertheless, modern video conference technologies such as those from Logitech allow meeting organisers to make the world of work more equitable and productive.

10-14 OCT 2022 DUBAI WORLD TRADE CENTRE

SHOW TIMINGS: 10 Oct - 11am to 5pm | 11 - 14 Oct - 10am to 5pm