GLive Day One

DAY

1

BROUGHT BY

G I T E X 2 0 1 8 S P E C I A L D A I LY

GITEX HIGHLIGHTS

2018 VERTICAL FOCUS

GITEX TECHNOLOGY WEEK 2018 TO OPEN THE DOOR TO THE DIGITAL WORLD OF TOMORROW

G

ITEX Technology Week & GITEX Future Stars have opened the door to the future as the 2018 editions of the mammoth global tech event geared up to offer a hands-on exploration of the digital tech set to transform how we live. From emergency-service rescue robots, through VR for the workplace, to the intelli-tech allowing entire cities to be run by Artificial Intelligence (AI), GITEX Technology is inviting visitors to ‘Experience Future Urbanism’ at a show buzzing with the unveiling of both cutting edge soft and hardware which developers

say will realign everything we know about travel, work and play. The five-day tech summit is held side by side with GITEX Future Stars (October 14-17); the MENA region’s hottest platform for bringing award-winning ‘techpreneurs’ to investors, where over 850 international startups will have the chance to meet more than 1,500 investors and corporate buyers. Think products that are beyond reality: AI that can interpret emotion through voice (Empath Inc) or predict fashion trends (Stylumia); a wearable, real-time translation earpiece (Timekettle); or even

Healthcare firm Bioniks, who have amalgamated robotics and 3D printing to create Iron Man style prosthetics. Developers of space tech will also be involved, shooting for the stars in the Mohammed Bin Rashid Space Centre’s Innovation Cup – one of four industry-sponsored Innovation Cups. With 5,000+ firms from more than 100 countries exhibiting over 1.4 million square feet of floor space, GITEX Technology Week and GITEX Future Stars will welcome more than 100,000 visitors when they get underway next month.

SMART CITIES ENERGY HEALTHCARE EDUCATION RETAIL FINANCE DIGITAL MARKETING TRANSPORT & LOGISTIC

WHAT’S NEW MEET THE MILLENNIAL 6 STAGES, COUNTLESS MOMENTS OF INSPIRATION SPEAK UP, GLOBAL STARTUPS!

O CTO B E R 2 0 1 8

01

Discover the Edge.

Smart Solutions. Real Business.

Rittal solutions for the technology of the future.

Edge computing enables enormous amounts of data to be processed directly at the place where they arise. Securely and in real time. Rittal prepares you and your IT infrastructure for new challenges - exibly, economically, and globally.

Visit us at

Sheikh Rashid Hall Stand SR-E2

For Enquiries:

Rittal Middle East FZE Tel: +971-4-3416855 I Email: info-it@rittal-middle-east.com I www.rittal.com/uae-en

GITEX 2018_EMEA_Trim:200mmx290mm, Bleed:210mmx300mm

GITEX 2018

ARUBA TO DEMONSTRATE ITS MOBILE FIRST ARCHITECTURE FOR SMART DIGITAL WORKPLACE

SOPHOS BRINGS DEEP LEARNING INNOVATION TO GITEX TECHNOLOGY WEEK 2018 Sophos, a global leader in network and endpoint security, will showcase its latest security technology for endpoint, servers and security management at GITEX 2018. Visitors to the stand (SR-D4) will be able to hear more about the deep learning technology that has won several regional endpoint and network category awards for Sophos in the last twelve months. They will also hear firsthand how Sophos deep learning technology goes beyond traditional machine learning, and how Sophos has the industry’s most advanced deep learning capabilities integrated into its security solutions.

“At GITEX 2018, we plan to place the spotlight on our deep learning innovation to demonstrate how organizations can use predictive security to change the way their IT operations protect their users and assets,” said Harish Chib, vice president, Middle East & Africa, Sophos. “As the threat landscape continues to evolve at a rapid pace and organizations continue to be hit by more varied and unique forms of malware, the only way to combat such advanced threats is with a proactive multi-layered approach to security.

Predictive protection is the future of IT security.

GITEX offers us a great opportunity to meet and interact with customers and partners to discuss their security priorities, but equally as the region’s premier ICT exhibition provides the ideal platform to sign new partners and strengthen our channel network”

Aruba HPE will be exhibiting under the theme ‘Delivering better experiences through digital transformation’ and demonstrating its Mobile First Architecture - a revolutionary, next generation networking architecture for the software defined enterprise, designed to be mobile first and deliver a network that is open, secure, and autonomous.

The Mobile First Architecture is purpose-built for the digital era and enables enterprises to rapidly innovate and transform their network so that they can deliver amazing experiences and simplify IT. Commenting on the importance of the company’s participation at GITEX, Jose Vasco, Regional Director, MEMA at Aruba says, “HPE Aruba’s senior leadership from the US and Europe will attend the show together with the company’s regional leadership in order to drive key discussions with customers and partners. Our objective is also to reach out to new potential clients and grow our regional business across key verticals such as education, hospitality, healthcare, government and retail.”

PURE STORAGE TO SHOWCASE DATA-CENTRIC ARCHITECTURE SOLUTIONS AT GITEX 2018 The company will showcase its vision for the future of infrastructure—a DataCentric Architecture. A Data-Centric Architecture enables customers to keep applications in place while technology is built around it, and fundamentally transforms data center design with the data as its core element.

“Today’s infrastructure wasn’t built from scratch to implement a cohesive data strategy—typically it was built over time, often project by project and is most likely fragmented, and not very cloud-like in its lack of simplicity and agility. Modern organizations operate in a world of rapidly evolving applications, where future success is predicated on deriving intelligence from data to achieve competitive advantage and growth. This requires a modern foundation purpose-built to optimally store, share, and ultimately analyze data in a multi-cloud world,” said Christian Putz, Director, Emerging, EMEA at Pure Storage.

O CTO B E R 2 0 1 8

03

GITEX 2018

NUTANIX TO SHARE ITS VISION OF INVISIBLE DATACENTRE INFRASTRUCTURE GITEX trade show attendees will be given a demonstration of Nutanix Enterprise Cloud OS software that makes datacenter infrastructure invisible, elevating IT to focus on the applications and services that power their business. The solution blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, software-defined solution with rich machine intelligence.

Mr. Aaron White, regional director, Middle East at Nutanix says, “The enterprise datacenter is evolving—from legacy hardware intensive systems to software defined infrastructure that runs on commodity servers powered by a cloud OS. It’s about taking IT to the next level by combining the agility and consumer grade simplicity of the public cloud with the control, security, and predictable economics of a private cloud. And that’s exactly what our market leading Enterprise Cloud OS platform delivers. With our company’s promise of the ‘invisible infrastructure’ (just works, without constraints, while eliminating guesswork), we intend to help regional organizations in the Middle East achieve their consolidation goals in a simpler way.”

VMWARE’S DIGITAL SUITE TO TAKE CENTRE STAGE AT GITEX 2018 VMware will be showcasing its latest innovations in cloud, networking & security and digital workspace technologies. They will also display latest achievements across its VMware NSX networking and security portfolio, to help regional customers implement a more secure, end-to-end software-based

network architecture through a Virtual Cloud Network. In line with GITEX’s theme of ‘Experience Future Urbanism’, VMware will be helping customers and partners understand how its compute, networking, storage, and management capabilities can help optimize workload performance and capacity across

hybrid cloud environments. This applies to all sectors, with a particular focus on public and private-sector organisations that are looking for ways to manage monitor, and secure their IoT infrastructures, in response to the continued investment in smart cities projects by the Middle East.

F5 NETWORKS TO BOLDLY CHAMPION MULTICLOUD’S DIGITAL TRANSFORMATION POTENTIAL “The Middle East is in a fantastic, globally enviable position to harness the cloud in all its incarnations. Governments are already activating world-class plans to change the way people live and work, and there is a huge pool of tech-savvy youngsters set to enter the workforce. These are exciting, gamechanging times. At GITEX 2018, we expect showcase our most compelling vision yet on how new digital realities will unfold in the

04

O CTO B E R 2018

region and, against this transformational backdrop, how to best deploy, secure and optimise applications in a multi-cloud context,” said Diego Arrabal, VP – Middle East, Turkey & Africa, F5 Networks.

F5’s multi-cloud positioning comes at time of growing cloud receptivity in the region.

Earlier this year, the company commissioned another research agency, Think Positive, to conduct one of the GCC’s most in-depth

cloud-related study involving board-level decision-makers. Almost all GCC businesses (99%) believed the cloud can have a positive impact on market share and help to displace competitors. 90% also stated that it can improve brand perception, and 89% praised its capacity to improve innovation. A clear consensus was also reached on the cloud’s potential to enhance the overall customer experience (90%).

GITEX 2018

AVAYA CONVERGES UC AND CC SOLUTIONS TO PRESENT UNIFIED ENTERPRISE COMMUNICATIONS EXPERIENCE With use-cases demonstrating the seamless transition of communications between customer-facing employees and internal teams, Avaya’s comprehensive UC and CC solutions and the convergence between them is ‘softening the lines’ between UC and CC and delivering the ability

for every employee to impact the customer experience.

Attendees will experience a detailed overview of innovations in workflows, convenience of engagement, and management within each of the solution areas.

“In today’s hyper-competitive business environment, gaining

and maintaining customer loyalty demands consistent, high-quality service levels across every touch point,” said Nidal Abou-Ltaif, President, Avaya International. “Similarly, to maximize productivity and engagement, employees require powerful tools that enable them to collaborate seamlessly,

irrespective of their location, device, and communication channels. Avaya’s years of experience as a leading provider of UC and CC solutions enable us to understand these needs and deliver the next-generation of communication platforms that facilitate human-centric experiences .”

FIDELIS TO HIGHLIGHT 24X7 MDR CAPABILITIES

CENTRA HUB TO HIGHLIGHT ITS DIGITAL TRANSFORMATION SOLUTIONS AT GITEX

The 24x7 Fidelis MDR service provides a team of highlyskilled security experts, who leverage patented Fidelis technology, to analyze rich network and endpoint metadata, content, behavioral and asset characteristics, as well as enterprise IoT devices to aid in hunting and investigations.

Ivan Dolensky, Vice President, International Sales at Fidelis Cybersecurity says. “To help mitigate these challenges, we are seeing more and more organizations turning to managed security service providers (MSSPs). But while these MSSPs can provide basic security capabilities, they do not necessarily have the expertise and/or the technology to detect and respond to advanced threats.”

The company will showcase its full suite of cloud-based Customer Relationship Management (CRM) solutions, that are thin-client ready and its industry-leading solutions such as Computer Aided Facility Management Systems (CAFM), Human Capital Management (HCM), Real Estate Management Systems (REMS) at the region’s leading technology roadshow.

“Centra Hub is committed to digital transformation initiatives in the region and outside. Cloud and mobile based applications and technologies can help end user organizations exploit the benefits of data analytics and build new customer experiences and new revenue models. Through our solutions, we are helping organizations adopt the latest digitization technologies and are facilitating them to streamline their processes for better customer support,” says Nisith Naik, CEO of Centra Hub.

MIMECAST TO SHOWCASE THE IMPORTANCE OF THE HUMAN FIREWALL AT GITEX At GITEX, visitors will learn how they can improve their defences by measuring cyber risk training effectiveness and converting behaviour observations into actionable risk metrics.

The addition of security awareness training, risk scoring and analysis to Mimecast’s portfolio, strengthens the company’s cyber resilience for email capabilities. “Human error is involved in the vast majority of security breaches, yet ineffective security awareness training remains an issue across the Middle East region. Securely operating a business in the cloud requires new levels of IT preparedness and educating employees to be cyber-aware is key to an effective cyber resilience strategy,” says Jeff Ogden, general manager Mimecast Middle East. “At GITEX we hope to educate visitors about how awareness training shouldn’t simply be a check box action but entrenched in an organisation’s culture.”

06

O CTO B E R 2018

Visit us at Gitex 2018 Dubai World Trade Centre Hall 6, C6-01

GITEX 2018

LA FRENCH TECH IS BACK TO GITEX WITH THE LATEST INNOVATIONS The French tech companies exhibiting at GITEX will be presenting their latest designs and inventions in relation to the Internet of Things, Artificial Intelligence, LIFI, and Fintech. There will also be a section dedicated to Blockchain and open source, such as Linagora and its Open Source Personal Assistant, Two-i and its emotion analysis and behavior prediction tools, Dejamobile and its contactless payment management software, Sowhen and its digital production and creation studio, and Foxynerds Studio for the analysis of emotions. “GITEX is one of the key events that we encourage French Tech companies to take a part in annually as it is a great way to strengthen their presence in the region. Several instrumental meetings have been organized on this occasion with potential partners from the UAE, KSA and Egypt. We look forward to welcoming visitors to the pavilion where our exhibitors will get a chance to interact with them at the reception area,” remarked Christelle Peyran, Regional Head of the Tech Division at Business France Middle East.

INFINET WIRELESS TO UNVEIL RECORD-BREAKING SPECTRAL EFFICIENT SOLUTION “Based on valuable feedback gained from customers across the globe, including several here in the Middle East, we identified a niche for a cost-effective and highcapacity point-to-point solution to op-erate in license-exempt frequency bands.

Driven by a significant market demand for big data connec-tivity from various sectors of the industry, and leveraging our advanced SDR wireless breakthroughs, we are now able to deliver a range of carrier grade and even easier to deploy and install solutions, like the Quanta 5, which can meet and exceed expectations on bandwidth demands, reliability and interference mitigation in unlicensed bands. This is only one of the strategic steps we have taken to better cater for the 5G revolution,” said Kamal Mokrani, Global Vice President at InfiNet Wireless.

FVC TO FOCUS ON STRENGTHENING SOLUTIONS PORTFOLIO AT GITEX 2018 “End user trends such as mobility and BYOD are driving factors for organisations to turn to unified collaboration solutions to complement their digital transformation initiatives,” said K.S Parag, Managing Director, FVC. “Setting up ‘Smart Meeting rooms’ is essential to increase productivity and reduce costs. This is driving demand for advanced solutions which complement voice-only conferencing solutions, and provide a better user experience. Participating at GITEX gives us a perfect platform to bring on-board the best of breed UC and Smart AV solutions to help address partner’s demands for solutions that cater to varying budgets, and to generate awareness and drive penetration for smart collaboration solutions. We also look forward to meet with new and existing partners as well as end-users to understand their businesses and IT challenges, and help develop a synergy with our partner community.” At GITEX, FVC will also showcase its IT infrastructure and Security portfolio which consists of network monitoring solutions, switching, WAN Optimization and SD-WAN solutions, end-point security, Privileged Access Management, real-time breach detection and prevention solutions. FVC will also seek new vendor alliances to boost its IT infrastructure and security portfolio.

FVC will showcase its FVC services offering that is tailor-made specifically for partners to be able to offer the same high levels of services to their customers. FVC bring across its domain expertise including cloud migration and managed service offering to end-customers through the FVC partner community.

08

O CTO B E R 2018

DUBAI INTERNET CITY TO HIGHLIGHT HOME GROWN INNOVATIONS DEVELOPED WITHIN ITS COMMUNITY AT GITEX 2018 Dubai Internet City (DIC), the leading technology community in the region, has announced its participation in the GITEX Technology Week 2018, marking its 19th outing at the definitive industry event. In support of DIC’s mission to support the development of technology in the region and further the Smart Dubai 2021 Strategy, DIC’s theme, Home to Great Ideas, will leverage the power of its partners’ innovations, taking visitors on an immersive journey to experience the cutting-edge concepts that companies of all sizes have been developing, prototyping and bringing to market.

Bringing representatives from its vibrant community together under one roof, the spotlight will be on DIC’s innovative partners of all sizes: some of the most innovative companies including HTC, Google, Microsoft, Digirobotics and IBM, will rub shoulders with a diverse range of in5 incubated start-ups, including, Junkbot, Flamingo Skies, Wedo Media & Aviso Group and Elephant Live. By showcasing the seamless integration of solutions developed by start-ups and technology giants side by side within DIC’s community, visitors will get a glimpse into the DIC’s diverse ecosystem. Visitors will have the opportunity to immerse themselves in a number of exciting experiences: from playing basketball with a robot powered by Digirobotics to jumping off the top of the Burj Khalifa courtesy to HTC’s virtual reality experience all the way to blending reality with the cyberworld through the Microsoft Hololens, Flamingo Skies and Blinkstudios. DIC will invite visitors to experience the future through these immersive experiences.

Futuristic adventures will be complemented by home grown content production and learning experiences: IBM and Google will be hosting knowledge sessions and workshops for developers and programmers, highlighting new solutions and discussing ways to engage with the platforms to further local content development.

INNOVATORS IN

DISTRIBUTION StorIT Distribution fzco 2503 Clover Bay Tower, Business Bay, Dubai, United Arab Emirates Tel: +971.4.8819690 | Fax: +971.4.887.1637 | Email: info@storit.ae www.storit.ae

Authorized Value Added Distributor

GITEX 2018

SCHNEIDER ELECTRIC TO SUPPORT MIDDLE EAST AND AFRICA’S USD 7 BILLION IOT MARKET

NEXANS TO DEMONSTRATE FTTO SOLUTIONS AND DATA CENTRE INNOVATIONS

N

exans, the worldwide leader in cables and cabling systems, has announced its participation at GITEX Technology Week 2018 which will take place at the Dubai World Trade Center from October 14-18, 2018. The company will leverage its presence at the region’s premier ICT exhibition to showcase its Data Centre Innovations and Fibre-tothe-Office (FTTO) solutions in addition to highlighting its world-class LAN cabling

solutions. Senior executives will be available at the event to share their knowledge, insights and success stories with visitors while experts from the company will hold product demonstrations for customers and partners.

“At GITEX this year, Nexans will bring forth its expansive portfolio of LAN cabling solutions and demonstrate the features of our best-of-breed products to customers and partners visiting our stand from around the world. GITEX Technology Week not only

offers us the right platform to share our world-class innovations but also serves as a means to demonstrate our level of commitment to the region, our customers and partners. Our returning presence at this event reiterates our long-term plan to firmly support them in the region and reinforces our leadership in offering the latest and best technologies,” said Tarek Helmy, Regional Director Gulf and Middle East, South & East Africa at Nexans Cabling Solutions.

NEC EMPOWERS SMART DIGITAL TRANSFORMATION IN BUSINESS AND SOCIETY NEC will showcase the latest solutions for equipping organizations and society for smart transformation in today’s digital landscape at booth Z1-D20 in Za’abeel Hall.

The development of digital strategies has become a core priority for businesses as well as governmental institutions as they face overwhelming challenges in adapting to a changing world.

Mobile integration, real-time collaboration, data analytics, AI and high availability are becoming essential ingredients for the smart and secure enterprise.

At GITEX 2018, NEC will demonstrate the latest products and solutions for overcoming these challenges, including some of the world’s leading biometrics solutions for ensuring safety and security, advanced display solutions, Software-Defined Networking (SDN) and Unified Communications (UC) solutions under the theme of “Co-creating the Future through Smart Digital Transformation.”

10

O CTO B E R 2018

Schneider Electric, the leader in digital transformation of energy management and automation, announced today that during GITEX Technology Week, it will showcase the latest innovations that will support the Middle East and Africa’s USD 7 billion Internet of Things (IoT) market and enable Smart Cities.

From Dubai’s Smart City initiatives to smart airports and trains regionally, Middle East countries and organizations are accelerating investment in the IoT to drive sustainable performance, optimize costs and operations, and enhance safety and security.

As a result, the Middle East and Africa IoT spend is set to grow by 80 percent from USD 7 billion in 2018 to USD 12.6 billion by 2021, according to IDC. Supporting the region’s digital transformation, at GITEX Technology Week, Schneider Electric’s solar-powered Innovation Hub on Wheels will highlight 17 use cases for the Schneider Electric EcoStruxure architecture. Visitors can experience demos of energy digitization across six key segments: Data Center, Buildings, Transportation, Water and Waste Water Management, Oil and Gas, and Utilities.

“Record-high spend on the Internet of Things shows that Middle East and Africa CIOs are early adopters of technology innovations to meet business needs and to enable reliable, secure, and cost-effective Smart Cities,” said Hanan Darwish, Cluster President – Gulf and Pakistan, Schneider Electric.

“At GITEX, we will showcase how the Internet of Things can make buildings run better, optimize energy production and transmission, and secure critical national infrastructure.”

R E D E F I N I N G T E C H N O LO GY

WE HELP YOU BUILD A DATA-CENTRIC STRATEGY We’re in a new world: data is now a strategic asset, and enterprises will need data-centric strategies to succeed and thrive. So it’s time to re-think IT infrastructure from the bottom-up.

Visit Pure Storage at Gitex 2018: Booth A7-10 Hall 7

purestorage.com