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AVAYA DEMONSTRATES UC DIVERSITY AT GITEX
DELIVERING INNOVATION & QUALITY Arista Networks delivers software driven cloud networking solutions for data centres, storage and computing environments. “Arista’s switching and routing platforms re-define scalability, agility and resilience,” says Guenther Brand, Vice President – Europe, Middle East and Africa. “Arista has the best in-class hardware with the differentiation to the competitors is Software.” Arista delivers the most efficient, reliable and highperformance Universal Cloud Network architectures based on 10G, 25G, 40G, 50G, and 100G platforms delivered with an extensible operating system (Arista EOS) which is built on an open, programmable state sharing architecture that
delivers maximum system uptime, reduces CAPEX and OPEX by simplifying IT operations and enables business agility with single image running on all our platforms, explained Guenther. The company expanded its local presence in UAE and have local team to support the increased demand on Arista solutions. The year has been extremely well for the company in ME and worldwide. Mr. Guenther commented that GITEX serves as a huge opportunity to meet their existing customers and partners in addition to networking better. Arista has a huge market presence and potential in the UAE and Kingdom of Saudi Arabia and recently has entered the Kuwait, Jordan
and Egypt markets which are key markets for growth. Arista have set the right corner stones to expand its presence in the region to support its customers locally and satisfy their demand. Arista has big plans for the upcoming quarter as well as the next year. Guenther says “We shall be coming up with campus PoE switches early next year where our customers want our software capabilities to be extended to the campus network in addition to our cognitive WiFi steps. As well; we shall also expand and integrate new routing and MPLS features.” To know more about their solutions please visit Arista at the GITEX Technology Week in Hall 7.
Avaya is demonstrating the diverse capabilities of its Avaya Vantage™ device to connect people in new ways at GITEX Technology Week 2018. One application being shown is the ability for simultaneous live voice translation which can be used to empower the Expo’s 25 million international visitors, speaking more than 1,000 languages, to easily and effectively communication and share ideas. “Every year at GITEX, our customers, partners and industry peers look to Avaya to define the global technology roadmap,” said Frederick Sabty, VP Hospitality Worldwide at Avaya. “We believe it is our responsibility as a market leader to develop and demonstrate human-centric innovations that not only enable business but also positively impact society. We hope these practical solutions will inspire others to leverage the tremendous potential of open platforms in creating meaningful and impactful experiences.” “In general terms, communications have become very open and broad. While soft clients now regularly connect to multiple service, the physical phone has lagged,” said Dave Michels, Principal Analyst & Founder, TalkingPointz. “Avaya’s Vantage endpoints are built for modern communications. They bring the power of APIs and apps to an always-on, familiar desktop device. These powerful and open devices show the company continues to be one of the top leading vendors in terms of IP desktop phone innovation.” Avaya is one of two companies named a Worldwide Leader in both Contact Center Infrastructure and Unified Communications by Gartner 2018 Magic Quadrants
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