deals&ideas May& June 2017 by Stonegate Group

may & june 2017

193.0 x 280.0mm

eilive 2017

The new name for enterpriselive. Your definitive guide

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SAVE £7.50 1|

SEE PAGEdeals 46 feature

& ideas

Father’s Day Drive footfall from dads

Summer ciders How to host a cider festival

FREE STOCK

SAVE £6

SEE PAGE 47

SEE PAGE 48

SEE PAGE 49

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may & june 2017 Welcome to your double issue of deals&ideas!

0 33 33 20 20 85

Recruitment and training:

This April sees eilive 2017, the new name for

0 33 33 20 00 36

enterpriselive, kick off in Bristol. Don’t miss our definitive

eipublicanpartnerships.com

guide to the trade shows on page eight. There’s still time to register to attend so don’t miss out! This issue we also celebrate Beer Day Britain, which falls in the same week as Father’s Day in June – a great excuse to light up the barbie and welcome families in for a summer of fun!

REGULARS

8. eilive 2017; the new 4. Business news name for enterpriselive 6. Ale of the month A guide to the 2017 shows

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14. Cider celebrations Kick-start your summer with a festival

16. Hone your craft Expert advice from Meantime

18. Cue the barbecue Make the most of barbecue season

20. Beer Day Britain Plan your events now

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FEATURED

Food and beer pairings

22. Sport

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24. June calendar 26. July calendar

30. The knowledge 34. Publican news 37. Deals

28. The great outdoors Deliver a safe space for your customers

DON'T MISS DEALS

29. Day in the life of Publican John Govier from The Brook Inn

32. PR your pub Introducing the ultimate pub PR guide

33. Church spaces Bringing your community together

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ei group plc, 3 Monkspath Hall Road,Solihull, West Midlands, B90 4SJ T: 0121 272 5000 • eipublicanpartnerships.com Registered in England & Wales, Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

Business news Donate with Dizzy Blonde After its success last year, Robinsons Brewery will launch its Donate with Dizzy fundraising campaign for a second year in a row. Running for three months due to its popularity in 2016, the campaign will run from June to August this year, and will see 5p from every pint of Dizzy Blonde sold go to the charity of the participating pub’s choice. With over 160 pubs last year raising £6,200 between them for their charities, it’s well worth getting involved. Visit Robinsons Brewery’s specially created website pimpmypumpclip.com to sign up for the activity and select a charity of your choice

• You can then select how many pump clips you’d like and personalise them to reflect your chosen charity. They will then be sent to your pub with supporting posters

Supporting Pub is the Hub Ei Group has donated a further £25,000 to the rural pubs campaign, Pub is the Hub.

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The latest contribution takes the total amount donated by Ei Group to £220,000 over the past 12 years.

goes to the

RSPCA

Charity No. 219099

• At the end of August, confirm how many pints you’ve sold, and you’ll receive a cheque for your charity – it’s as easy as that. To find out more about the campaign or to get involved, get in touch using the email below: dizzyblondedonates@frederic-robinson.co.uk

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•

5p per pint

which recognises the vitally important role pubs play in communities across the UK. We hope our latest donation can be 193.0 x 280.0mm used to fund future projects that

“We are proud to be a founding supporter of Pub is The Hub,

will help make pubs the centre of their local communities” explains Simon Townsend, Chief Executive Officer at Ei Group.

Coming up in May & June Spring Bank Holidays

May

Introduce a ‘Happy Hour’ to encourage people to enjoy the bank holiday in your pub.

27th

FA Cup Final

May

For many fans, the crown jewel of football. Deals on beers will keep your pub packed all day.

28th

Monaco Grand Prix

May

Make the most of bank holiday footfall, offering a buffet style lunch or Sunday carvery.

29th

Half Term Holiday

May

Give Mum and Dad a break with fixed price menus and refillable soft drinks for kids.

4 | business news deals & ideas

3rd June –8thJuly

Lions Tour

Consider opening up a little earlier and offering breakfasts for rugby fans.

18th

Father’s Day

20th –24rd

Ascot Racing

June

Hold a ladies day lunch with afternoon tea and prosecco to celebrate the last day of the races.

21st – 25th

ICC World Twenty20 Cricket

June

Put a smile on Dad’s face with a free beer with his meal – barbecues are order of the day!

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1st & 29th

A quicker version than test cricket, encourage sales with a bucket of ciders in the warm weather.

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Vigilance in pubs After the recent attack at Westminster, BBPA Chief Executive, Brigid Simmonds, has cautioned that publicans should be vigilant to the threat of terrorism, with regularly reviewed safety checks and CCTV weaknesses. Staff should be trained on how to respond to threats such as suspicious packages, search plans and evacuation plans. Brigid has commented; “Pubs should monitor advice from the police, brief staff and certainly consider terrorism as part of their risk assessment of the premises.”

Food for thought Tristan O’Hana

If customers are gradually learning more about products, it’s up to you to increase your knowledge and challenge their perceptions, writes Tristan O’Hana, Editor of Pub & Bar magazine

For more information on risk assessment guidance, see BBPA’s ‘Managing Safety in Pubs & Bars’.

If you’re a publican who regularly reads trade press, you must be sick to the back teeth of being told that your customers want to know more about the products they’re consuming. It’s a tired piece of advice that’s bordering on the clichéd. However, there’s good reason for this monotonous message. If you’re aware of just how much your guests want to learn about the newest food and drink trends, you’re more than likely to ensure staff knowledge and training is up to scratch.

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Sponsored independent school places available for families in the pub industry If you feel your local school is not helping your child fulfil their full potential, or if you’re finding your long work hours or home situation is affecting your children’s education, the Licensed Trade Charity may be able to help you. The charity runs an independent day and boarding school in Ascot for 4 to 18 year olds. Educational sponsorships are available for children of parents working in pubs or breweries who are in need of help.

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For an informal chat, call Carolyn on 01344 898550 or email support@supportandcare.org More information on lvs.ascot.sch.uk and supportandcare.org/educationalsupport

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What modern on-trade operators are faced with now is challenging consumer perceptions through the introduction of new products, new promotions and new ideas. Take beer and barbecues as a fine example – on the surface, the combination of these two tried and tested summer favourites are a sure-fire way of attracting a decent crowd to your pub. But could you be doing more with this obvious yet effective offer? Last month, I attended a Pilsner Urquell Brewers and Makers Masterclass at the Draft House in Chancery Lane, and it opened my eyes as to the endless possibilities that meat and beer bring. If you’re already pairing particular beers with certain meats and marinades, you’re a step ahead. However, did you know that the way a beer is poured can also affect the taste and flavour of the product, and will consequently pair more effectively with specific cuts of meat? You do now. When firing up the grill this summer, it’s certainly food for thought.

deals & ideas business news | 5

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TO ORDER

Frederic Robinsons Ltd Pint of Thrones

SEE PAGE 50

What is the inspiration behind Pint of Thrones? Due to the success of the 2016 seasonal Hop Gun, Robinsons decided to roll out the film/TV theme across the entire 2017 seasonal ale range. Feedback so far has been overwhelmingly positive. What are the main ingredients? Main ingredients are Venture & Crystal malt mixed with the British hops Target & Goldings to give Pint of Thrones a spicy, cedar taste with a hint of fruit & liquorice. What does it taste like? A traditional amber ale, full blooded, reliable & down to earth with a warm heart of spicy cedar.

MAY

Who will this beer appeal to? Game of Thrones addicts and anyone who appreciates a good pint â&#x20AC;&#x201C; traditional & full bodied.

193.0 x 280.0mm Taste is coming. 0.491mm Wadworth & Co Ltd Dirty Rucker Kiwi

What is the inspiration behind Dirty Rucker Kiwi? Inspired by Dirty Rucker, a rugby favourite brewed to celebrate the Six Nations tournament and rugby at home, Dirty Rucker Kiwi is brewed with New Zealand hops and supports the 2017 British and Irish Lions pilgrimage to New Zealand in search of their first test series win since 1971.

0.983mm TO ORDER SEE PAGE 51

What are the main ingredients? This golden ale is brewed with Pale Ale malt, Caragold, Caramalt and flaked barley, which are perfectly matched by Rakau and Wimea hops from New Zealand. What does it taste like? A zesty, hoppy, golden beer which has a clean refreshing start yet develops a strong powerful bitterness.

6 | ale of the month deals & ideas

JUN

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Who will this beer appeal to? Anyone supporting the British and Irish Lions tour, rugby fans and beer drinkers alike!

Caledonian First Dawn 3.7% ABV Bring out the dark soft fruit flavours in this beer with slow-cooked beef short ribs to complement the sweetness. Marston’s Power of Three 3.9% ABV Hoppy beer can quench the heat of chilli and spice brilliantly. Choose this beer to cut through the flavours in chipotle lamb kebabs.

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Wickwar Wessex Cotswold Way 4.2% ABV The nutty flavours in this beer will bring out caramelised flavours in peppers roasted on a barbecue and stuffed with soft cheese.

Annabel Smith There’s no doubt we’ve become a ‘foodie’ nation, you only need to observe how many cookery programmes there are on television. We have a huge appetite for unusual ingredients, inspiring recipes and unconventional ways to cook food. The same could be said of beer: over the past few years we’ve seen a huge explosion in the number of beer styles, flavours and serve styles. The beer category is attracting interest amongst new and existing drinkers, and barbecue season is a time to capitalise on this. Customers are becoming more discerning, and to ensure they visit a pub rather than stay at home, it’s time to offer more than a ‘burger & beer’ option.

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Greene King Amarillo 3.8% ABV A low-alcohol summer beer bursting with citrus flavours will perfectly complement some crispy and golden crab & chilli fishcakes.

Beers for your BBQ

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Our pick of some of the tastiest On the Dray beer and food pairings for May and June. A full list of May and June's On The Dray beers is available on pages 53 and 54.

Build a reputation for ‘gourmet’ barbecue and beer events, to stand out from the competition. Match beef short ribs with Goose Island Honkers Ale, an American twist on a traditional British beer. Complement sticky BBQ ribs with Sam Adams Boston Lager (they both have a lovely sweetness and caramel quality). Try spicy chilli prawn skewers, and cut through the heat with a hop-forward beer like Lagunitas IPA or Adnams Mosaic. Complement the delicate flavour of salmon marinated in lemon juice with an ice-cold wheat beer, such as Blue Moon or Erdinger.

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Salopian Oracle 4.0% ABV The citrusy juiciness of this beer is made for fish. Wrap salmon fillets in filo pastry with a good squeeze of lemon and bake. Timothy Taylor’s Knowle Spring Blonde 4.2% ABV On a summer’s day, serve a glass of Knowle Spring Blonde with a chicken burger and Caesar dressing with crunchy Cos lettuce. Greene King Ale Fresco 4.3% ABV Marinated chunks of chicken breast grilled on the barbecue served in wraps with a glass of Ale Fresco – perfect choice! Fuller’s Sticky Wicket 4.7% Contrast the tropical fruit in this beer with grilled (or barbecued) Halloumi cheese, served with a green salad and crusty bread.

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Find out more about food pairing at beerforthat.com

Contrast the sweetness of barbecued bananas or pineapple with the smoky roasted flavours in a Guinness West Indies Porter. Pilsner lagers, meanwhile, such as Budvar and Caledonian 3 Hop, cut through and complement grilled Halloumi cheese. It’s time to sample the versatility of beer with food, and barbecue season is a great place to start. You can email Annabel your questions direct at beersommelier@eigroupplc.com or simply tweet the name of a food to @BeerForThat with the hashtag #BeerMatch for an instant reply.

deals & ideas there's a beer for that | 7

eilive 2017 – your definitive guide!

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live

The new name for

enter priselive

What’s on, who’s there and where can you find the industry's most anticipated trade shows? You’ll find out in our definitive guide to eilive, the new name for enterpriselive.

Over the coming weeks, we’ll be travelling the length and breadth of the country, bringing eilive to six fantastic venues nationwide. With the support of over 170 suppliers, we’re on hand to deliver advice and insight to help you unlock the true potential of your pub. Don’t miss out, register to attend today!

Where?

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Doors

193.0 x 280.0mm open at

8 | eilive 2017 deals & ideas

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10am

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eipublicanpartnerships.com/eilive

What’s on? Whether you’re an established publican, or just starting out on your on-trade journey, eilive attracts the biggest players on the pub scene. This year, you can expect to see a host of drink suppliers, equipment providers, food and snacking brands and more. See page Attending the shows has 13 for our commercial benefits too – pick of the with hundreds of exclusive eilive deals deals on offer from our exhibitors, you’ll come away having made a saving.

Who’s new? This year, we’re joined by a host of new suppliers too. Don’t miss:

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1.72mm

You’ll be able to meet the Ei team, including our tech experts, on hand to offer advice on everything from online ordering to growing your social media presence. Our business services team will also be at your service, sharing knowledge in areas including insurance, health & safety, marketing and more.

Don’t miss:

British Street Food – on hand at all six shows

Award-winning Meantime Brewing Company

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BREWING COMP COMPANY

Showcasing its latest EPOS solutions, NCR Silver

The voice of the brewing industry, SIBA

Turn the page for a taste of this year's shows

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deals & ideas eilive 2017 | 9

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eilive 2017 – food focus 82% of adults eat out in pubs across the UK, and a quarter of licensees state that food now equates to around 50% of their profits, making it a vital revenue stream for any pub business. Whether you have ample kitchen space and an established food offering, are looking to introduce a menu for the first time or even upgrade your snack range, the six shows are your first port of call for culinary inspiration!

Menu inspiration

Simple menu solutions

Hopefully you’ll have found some inspiration for your own menu in deals&ideas recently. Meet the brains behind the bites; Booker. They’ll be on hand at each and every show, offering advice on everything from getting started with your food offering to refining your supply chain without compromising on quality.

Big Al’s Foodservice products suit the pub sector to a tee. Prepared in minutes from frozen, their range, which comprises of everything from burgers to chicken wings, hot-dogs and pulled pork is the ideal solution for pubs looking to introduce or develop a food offering which doesn't require extensive catering facilities or a team of highly skilled chefs to serve and prepare.

Don’t miss: • Food demonstrations ongoing during each show • Information on the exclusive Booker rebate scheme • Updates on Booker Butchery, Fruit & Vegetables, Delivery and Total Cleaning Solutions

“The independent pub sector has had a number of challenges in recent years with rising rates, tighter margins and rising wage costs. Big Al’s has a solution for operators – we recommend you try a simple food menu to keep people in your pub longer and make more money. If you sell just 10 burgers per day that could be an extra £12k per year.”

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this style of food can contribute hugely to your business attracting new customers. New to the shows this year is British Street Food, who have developed an app in conjunction with Ei Group, The British Street Food Pub Takeover is designed to help you connect with street-food vendors and arrange residencies. So bring your smartphone and download the app at your nearest show!

10 | eilive 2017 deals & ideas

1.72mm

Darragh Gilhawley, Head of Business Development UK, Big Al’s Foodservice

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Street food 0.861mm The street food trend is here to stay, and serving

Snack attack The average customer will spend £3.25 during a snacking occasion, with 52% of customers regularly snacking on impulse. So, offering a range of snacks behind your bar will provide an additional revenue stream. Customer taste preferences are evolving, and the discerning snackers amongst us are no longer satisfied with a bag of crisps. Snaffling Pigs’ range of flavoured pork scratchings are mightly moreish – try them for yourself at eilive.

“Snacks can be so much more than basically an afterthought – we’ve found our flavours and formats can become a real talking point at the bar. We’re offering buy one get one free at eilive too so you can be piggin’ adventurous.” Andy Allen, CMO at Snaffling Pig

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eipublicanpartnerships.com/eilive

deals & ideas eilive 2017 | 11

eilive 2017 – big brands, even bigger savings

Don’t miss:

This year, there are more deals and discounts across more brands and services than ever before. Pick up your exclusive voucher book to discover over £8,000 worth of offers!

Tonic

Tonic WaTer

citrus and supportive quinine. with subtle by natural balanced fresh tasting Uniquely are perfectly that notes

Premium indian

naTurally lighT

Tonic WaTer

an created have calories. fewer Fever-Tree with 58% tonic fruit sugars, By using low calorie all-natural,

Tonic WaTer

elderflower quinine. handpicked of freshly tonic’s natural flavours to the balance Soft, subtle perfect give a shores from the tonic a unique and lemon-thyme created have taste. rosemary Fever-Tree herbaceous By using sweet of Provence, delicately with a with – pair lemons citrus Sicilian fresh finest only the it a supremely by using to give Made of choice your gin

elderfloWer

an Tonic WaTer mediTerrane lemon Tonic touch.

gin & Ton

roots ginger unique fiery ginger rare and an authentic of 3 different make A blend used to been have beer.

ginger Beer

bans hareandhoundsstal sstalbans.com @HareStAlbans www.hareandhound

fevertreemixers m

@fevertreemixers

www.fever-tree.co

So what are you waiting for? Register to attend your nearest show and start saving money!

Prize Draw to win £500 beer order

We’ve listened to your feedback and we’ve brought the voucher book back for 2017. These discounts can only be obtained by attending the shows, so be sure not to miss out!

worth

£500

When you attend the EI Marketing stand

FREE

193.0 x 280.0mm

case of branded Kopparberg glassware (12x500ml)

When you visit the Cider of Sweden stand

FREE entry into prize draw to win a trip to the Guinness Storehouse, Dublin

When you visit the Diageo stand

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eipublicanpartnerships.com/eilive 12 | eilive 2017 deals & ideas

worth

£15

worth

£650

Our pick of the premier exclusive eilive deals! Don’t forget – you’ll only receive these if you attend the shows!

SAVE £££

SAVE £7

£3 off each case for 3 cases £4 off each case for 4 cases £7.00 off per 9g cask plus free 70cl Smirnoff Vodka when you buy 2 x 9's

FREE STOCK Buy 5 x 1.5L/ 10 x 70cl receive a free Bacardi Carta Blanca

£5 off each case for 10 cases Buy 5 1.5L or 10 70cl to get a free bottle of 70cl of Smirnoff or Captain Morgan Spiced Gold

193.0 x 280.0mm

2.46mm SAVE £4

FREE STOCK

14.28mm £4.50 off every case of 6 bottles from the 75cl range

SAVE £3 PER CASE

FREE STOCK Buy one get one free

See page 46 for more deals...

ONLY AVAILABLE AT deals & ideas eilive 2017 | 13

C I DE R

FESTIVAL

Summer’s for193.0 cider! x 280.0mm

FECSITDIEVRAL

Available from design and print in emarket

TRY OUR CIDERS NTH xxTH MO SATURDAY WESTONS CIDERS RSHIP WITH IN PARTNE

POS KITS

ask ins ide for more det ails

Cider is the drink of choice for many, be it fruit based, newly popular

14.28mm craft cider or classic draft. With so many different options, why not

2.46mm

offer customers a taste of something new this summer? A cider festival can be a great way to attract new customers into your pub, offering tasting sessions and serving as an introduction to new ciders. “First things first, start to think about offering a diverse and interesting range based on ABV, draught, packaged, cloudy, clear, apple & fruit”, says Conor Mooney, National Account Manager at Westons. “I’d also recommend including some familiar brands for drinkers to navigate to for reassurance before becoming more adventurous in their choice.”

Cider stats 787m litres of cider

consumed each year1

14 | cider festivals deals & ideas

“Encourage trade-up too – give drinkers a compelling reason to move beyond mainstream products. A simple pricing ladder based on ABV works perfectly – so for example, increase costs by 5 - 10 pence for higher ABV or more premium ciders. However, it’s vital not to cost customers out of the cider category. In terms of selecting the number of ciders, try using a very simple matrix based on draught & packaged and have at least one brand in each section… any less than 8 and it’s probably not a festival!”

£2.88bn

34%

spent on cider

Increase

in the UK1

in fruit cider sales1

1. Westons Cider Report 2017

Choose your cider range, including fruit, draught and craft varieties. Thinking of introducing new ciders? Use your Cider Festival as a platform to get customers to try-before-they-buy. Use sample glasses to offer free tasters, or 1/3 pint glasses for cider flights Plan your event – consider hosting your festival over a bank holiday weekend with an extra day to drive footfall Discuss your range with your team – encourage them to share their opinions and offer advice to customers about what’s on offer, Book entertainment to encourage customers to extend their visit. Suppliers like Live&Loud can put you in touch with local acts. Check out emarket for more details.

Shout about your cider festival any way you can, social media is a natural choice for spreading the word, but you can also engage with local media – check out our guide to promoting your pub on page 32!

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Cider festivals – getting started

SAVE £££

SEE PAGE 42

Host your festival outside if you have the space; and the weather permits! Serve up something special! Combine your cider festival with a BBQ or Hog Roast. Cider pairs really well with pork – so from pulled-pork to scratchings, Booker will have a food solution for your pub. Don’t miss our 7% cash back offer too!

This year you’ll be able to access exclusive deals on a variety of cider products, including those available last year as well as a host of new and exciting brands.

193.0 x 280.0mm Don’t miss the dedicated cider festival at eilive. Register to attend today to meet cider makers, and find out more about hosting your own cider event.

What’s the inspiration behind the Westons range? Westons, with over 137 years of cider making heritage, draws on its surroundings for its inspiration. Old Rosie is christened after our 1927 Aveling & Porter Steam Roller and Rosie’s Pig from one of our early delivery trucks, reputedly a pig to start and a pig of a thing to drive! The new fruit flavours are a nod to the present day and what cider drinkers are actively seeking. What advice would you offer pubs looking to host a Cider Festival? As drinkers are becoming increasingly engaged with the brands they drink they are seeking new

experiences in outlet. Very often the experience is driving the choice of outlet rather than the brand itself and cider festivals are a great way to capture this offering and they're great fun too. Tell us your favourite cider fact! Over 85% of Westons cider apples are sourced from a 40 mile radius of the Cider Mill in Herefordshire! If you could share a cider with anyone, who would it be? As a rugby fan growing up in Northern Ireland, David Humphreys was a sporting hero of mine. Capped 72 times for Ireland, scoring 560 points, Humphreys spent much of his playing career with Ulster before retiring in 2008. He is now Director of Rugby at Gloucester. Purely by co-incidence Westons are proud sponsors of Gloucester Rugby, so maybe someday we’ll have a cider together!

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This summer, we’ll be featuring advice to help your cider sales soar, with hints and tips from some of the country’s leading cider makers. This month, it’s the turn of Conor Mooney, from Westons.

deals & ideas cider festivals | 15

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Rod Jones BREWING COMP COMPANY

The Craft Beer Revolution In today’s market, you really can’t afford to ignore craft beer, explains Rod Jones from Meantime Brewing Company. “The phrase ‘craft beer revolution‘ simply means that beer has become cool, exciting and adventurous again over the last few years. Craft beer began in the late ‘70s on America’s West Coast – a pushback against flavourless, industrial commodity beers. Today’s craft brewers love combining tradition with innovation, taking classics such as IPA or Porter and putting their own twist on them. There are no limits upon a craft brewer’s imagination – fruit beers, sours, chocolate, coffee, smoked, spiced and citrus beers all abound. American hops are often used to get refreshing bitterness as well as tropical fruit, blackcurrant, pink grapefruit and citrus flavours into craft beers. Extinct and rare styles such as Gose, Saison, Berliner Weisse and Milk Stout are being revived.

quality. Leading craft breweries combine passion and imagination with the use of top quality, often unusual, ingredients and a flair for vivid flavours and equally vivid packaging to produce cool, sophisticated beers that will stand out in your bar to be appreciated and remembered by your guests.

“Craft is growing and attracting modern consumers who are drinking less alcohol but trading up in terms of quality, and choosing more characterful products. Featuring craft beers mean you are offering a more interesting range, and appealing to a very important demographic. Craft styles often have more appeal for affluent younger drinkers of both genders than traditional beers. Craft beer is full of character and flavour and often matches brilliantly with food, so with well-chosen “Craft breweries are not necessarily tiny, menu suggestions, it can help dry plastic-dustbins-in-a-railway-arch operations, sales. And don’t forget that it sells at and indeed the best are professional a premium price point and margin!” enough to guarantee consistency and

193.0 x 280.0mm

What’s the opportunity? 86% of craft beer

sales are on-trade1

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16 | craft beer deals & ideas

43%

154%

of 25-34

Increase

year olds will pay more for craft beer2

in sales of packaged craft beer in the on-trade over last 3 years3

1. CGA MAT data 2014 2. Mintel 3. Cardinal Research/Cask Report 2014

The Craft Beer Club Last month we introduced the Craft Beer Club, an all-new initiative from Ei Group launching this summer. The Craft Beer Club offers access to an exciting range of craft beers, including a rotational range of 15 products that are changed three times across the year. Served from a dedicated font, the Craft Beer Club will help you position participating pubs as the place to discover new brews, attract new customers and tap into the craft beer trend â&#x20AC;&#x201C; which has far reaching appeal. Pubs operating in urban areas and mid-market to premium segments will find the craft category really appeals to customers. Craft Beer Club members will also have access 193.0 x 280.0mm to a comprehensive marketing support pack including font badges, POS and more.

3.2mm

You can find out more about the Craft Beer Club by contacting your Regional Manager or by visiting any of the eilive trade shows, where our team of beer experts will be on hand to offer you insight and advice to help develop your craft offering.

15 04/09/20

A2 Loyalty Poster v3.indd 1

1 A2 Loyalty

Poster

v3.indd

10:53

POS KITS

15.02mm

Don't miss the Craft Beer Club stand at eilive!

CRAFT BEER DEALS SEE PAGES 38 & 39

Available from design and print in emarket 04/09/2015 10:53

deals & ideas craft beer | 17

Food focus: Thrill of the grill This issue is sizzling with ideas to attract customers this summer, as the evenings get longer and the days get warmer. So, whether you’ve got the outdoor space for a ‘barbie‘, or you simply want to throw a burger on your kitchen grill, there’s a menu solution for you. Entice customers out of their garden and into yours – where they can grab a plate, sit back and relax without the hassle of lighting the charcoal or scrubbing down the grill themselves!

Barbecues are a great way of creating a buzz around your food offer, but there are some safety implications to consider: Make sure that your food is prepared safely Avoid cross contamination and ensure your food is fully cooked through. Beware of the burn, as overcooked and charred foods carry a carcinogenic risk. Turn to page 28 for our guide to BBQ and summer safety.

The perfect weekend offering, barbecues are a great way to bring the community together. From cider festivals to charity fundraisers, nothing quite beats getting together over a cold drink and a loaded plate of barbecue food. Include classics like burgers, bangers and barbecue wings – and don’t forget a vegetarian option like grilled halloumi or grilled veggie kebabs.

193.0 x 280.0mm

15.02mm

3.2mm

Hot Dogs • Wikinger 10 Hot Dogs Bockwurst Style in Brine (1.65kg) Booker code: M102154 Price/Size: £0.30/1 sausage

• Chef's Larder 48 Hot Dog Rolls Booker code: M197061 Price/Size: £0.10/1 roll

• Chef's Larder Tomato Ketchup (1 Litre) Booker code: M605394 Price/Size: £0.02/10ml

• Chef's Larder Burger Relish (2.15 Litres) Booker code: M129909 Price/Size: £0.03/10ml

Cost per portion:

• Chef's Larder Sliced Onions (1kg) Booker code: M429710 Price/Size: £0.02/10g

• Chef's Larder Premium Super Crisp Gourmet French Fries (2.5kg) Booker code: M182764 Price/Size: £0.15/150g

• Florette Crispy Salad (500g) Booker code: M629340 Price/Size: £0.15/25g

Suggested sell price % Profit Cash profit

18 | tastes of the season deals & ideas

£0.77

£4.99

£3.99

£2.99

82% £3.40

77% £2.56

69% £1.73

Gourmet Burger & Fries

Cost per portion:

£2.33

• Chef's Larder Premium 8oz Gourmet 90% Steak Burgers (24 x 227g) Booker code: M195772 Price/Size: £1.00/1 burger

• Chef's Larder (48 x Floured Baps) Booker code: M490310 Price/Size: £0.16/1 bun

• Chef's Larder Burger Relish (2.15 Litres) Booker code: M129909 Price/Size: £0.07/25g

• Farm Fresh Iceberg Lettuce (x 6) Booker code: M117404 Price/Size: £0.09/1 leaf

• Salad Tomatoes (6kg) Booker code: M097165 Price/Size: £0.06/2 slices

• Red Onions (2.5kg) Booker code: M111479 Price/Size: £0.01/1 slice

• Chef's Larder Premium Super Crisp Gourmet French Fries (2.5kg) Suggested sell price % Profit Cash profit

Booker code: M138615 Price/Size: £0.80/6 rings

3.57mm Cost per portion:

£1.48

£9.99

£7.99

£5.99

72% £6.00

65% £4.33

53% £2.66

Chicken Wings Of Fire

1.79mm

Booker code: M182764 Price/Size: £0.15/150g

• Greens Fresh Frozen Beer Battered Natural Onion Rings (1kg)

• Chef's Larder Chicken Wings of Fire (2.5kg) Booker code: M121858 Price/Size: £1.16/4 wings

193.0 x 280.0mm • Chef's Larder Premium Smokey Bourbon BBQ Sauce (2.15 Litres)

Booker code: M144366 Price/Size: £0.17/50g

• Florette Crispy Salad (500g) Booker code: M629340 Price/Size: £0.15/25g

Suggested sell price % Profit Cash profit

£5.99

£4.99

£3.99

70% £3.52

64% £2.68

56% £1.85

Earn up to 7% cash back from Booker and Makro1

How can we help? • Visit the Publican Channel for more information on implementing or developing your food offering, and to download the relevant menu builder guide for dish specific details • Check emarket for deals and discounts on equipment

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• Contact your local Booker Makro branch and speak to the Catering Development Manager or Area Manager who will be able to help you get started • Contact your Regional Manager for advice and support 1. Available to all Ei Publican Partnerships, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only

deals & ideas food focus | 19

Beer Day Britain – say cheers to beer! Thursday 15th June to Sunday 18th June Just what is Beer Day Britain? Held annually, Beer Day Britain is the brainchild of beer sommelier and writer Jane Peyton, designed to bring the pub industry and customers together to celebrate the nation‘s favourite drink!

Drink up, Dads. The last day of celebrations happens to fall on Father’s Day – a match made in heaven. Lay on a treat for all the Dads out there – from a beer and cheese tasting event to live comedy or music.

This year, it’s back and bigger than ever before. Get set for four days of beer related action, kicking off with a ‘cheers to beer’ toast across the country at 7pm on Thursday 15th June – so raise your glass and get your customers involved to kick start this nationwide initiative.

“Celebrating Beer Day Britain offers a great opportunity to raise awareness of the quality, diversity and versatility of beer with a real potential to increase sales and profit.” Neil Gannon, There’s A Beer For That

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There’s plenty of other ways to get involved… Foodie Friday Why not host a beer and food-pairing event? Each month deals&ideas magazine provides advice from Annabel Smith in association with There’s A Beer For That. Why not give them a go on the Friday night?

“Celebrating Beer Day Britain with the option to dip into a four day festival provides a reason for people to visit their local pub. So don’t miss out – get the date in your diary and start planning now.” Jane Peyton, Beer Sommelier

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Use your social media channels and promote Beer Day Britain around your pub to highlight that you’re getting involved in the campaign, which is sure to generate a lot of interest, drive footfall and most importantly get the till ringing this June!

Look out for our new columnist Jane Peyton in the next issue of deals&ideas.

For more information, contact your Regional

193.0 x 280.0mm Manager or visit beerdaybritain.co.uk

Family Time Weekends are best spent with loved ones, so why not host a family fun day to draw in extra customers. Beer festivals are a great way to encourage your customers to try something new. Hosting a barbecue and putting on live entertainment will be a real crowd-puller.

How can we help? There’s a whole host of marketing and promotional materials to ensure your Beer Day Britain event goes off with a bang, including: • Posters • Empty Belly Posters • Tent Cards & Tap Wobblers Dedicated There’s A Beer For That POS includes • Beer Style Guides

POS KITS

• Beer & Cheese Guides

20 | beer feature day deals britain & ideas deals & ideas

Available from design and print in emarket

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• Drip Mats

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Father’s Day Sunday 18th June Father’s Day is big business for pubs, and is often one of the busier days on-trade across the year. There’s plenty of ways to drive footfall from Dads – from offering pops a free pint to lighting up the BBQ. Here are our top 10 tips for hosting a profitable Father’s Day celebration. 1. Free beer! Offer Dads a free pint if they dine with their families in your pub. 2. Thinking of hosting a Beer or Cider Festival? Now’s your chance, as this will go down a storm with families looking for a day out. 3. Make hay whilst the sunshines and light up the BBQ for a mighty meaty food offering. 4. And if it doesn't? Sunday roasts are popular whatever the weather.

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5. Deals on food will attract even more customers, think about a kids-eat-free deal or fixed price menu options.

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1.97mm

6. If there’s any live sport on – show it. After all Dad deserves a treat!

58% of families

ASK

would go to the pub for Father’s Day1 1. Carlsberg UK Consumer Insight Report

INSIDE FOR

DETAILS

POS KITS

Available from design and print in emarket

FATHER'S DAY DEALS SEE PAGES 40 & 41

7. From local bands to comedy acts, live entertainment will give families a reason to stay in your pub for longer. 8. Offer activities for the little ones too. From colouring packs to re-fillable soft drinks or ice cream, the longer the children are entertained, the longer Mum and Dad will stay. 9. Use social media, POS and advertise your Father’s Day offer outside your pub too. The more people that know about your offering, the more people you’ll get booking! 10. Once you’ve packed out your pub, offer bounce back deals to attract families to return again with an incentive.

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deals & ideas father's day | 21

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Summer of sport

It’s all kicking off this season, with current Premier League champions Leicester City flirting with relegation while last season’s flops Chelsea have found potentially championship winning form once more.

It’s been a great few months for football fans but, in May, it all comes to an end. With the Premier League final day, Championship and League One playoff finals and the FA Cup final coming up, expect your pub to be packed with sports fans.

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3.94mm

Keep customers in your pub for longer

22 | sport deals & ideas

Pre and post match food

deals on drinks

Plenty of staff to reduce queue times

a great viewing experience

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35%

of customers1 combine watching footie in the pub with another occasion, so give them a reason to stay on in your pub!

SAVE £6.50 SEE PAGE 42

12.0mm Best of the rest With the football season nearly over, sports fans will quickly be turning their attention to a busy summer of sport.

The Rugby Lions tour kicks off on the 3rd of June, with England playing Ireland. Despite being hosted in New Zealand, the games will be televised on Sky Sports in the morning – a great excuse to lay on a breakfast or brunch offer and drive footfall across the day.

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POS KITS

PR A2 Football

Finals v2.pdf

25/11/2016

Wimbledon, the US Open, Royal Ascot and Test Cricket against the West Indies are just a few other events to look out for over the coming months. Start to promote your season ahead now – highlight which sports will be screened in your pub on posters, A-boards and across your social media channels.

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May also sees the most anticipated race on the Formula One circuit, with the Monaco Grand Prix taking place on the 28th which is sure to draw a large crowd to your pub. Drive Sunday footfall with lunch deals, perfect timing as the race starts at 1pm! With the next day a Bank Holiday, customers will be likely to stay on all day.

v2.pdf PR A2 Lions

10:25

25/11/2016

11:57

4.31mm

Available from design and print in emarket

This month’s sports stats! 60% Uplift

in an outlet’s rate of sale during live football1

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1. Carlsberg Insights Survey 2016 2. Epos Now sales data

12m

26%

Consumers

Increase

are likely to watch football in the pub1

2 16

in pub revenue during last summer’s Euro 2016 compared to the previous year2

deals & ideas sport | 23

june

monday

tuesday

wednesday

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First delivery day for June deals

Tennis: French Open Cricket: ICC Champions Trophy

Cricket: ICC Champions Trophy

Tennis: French Open Cricket: ICC Champions Trophy

Rugby: British & Irish Lions Highlanders v Lions Cricket: ICC Champions Trophy

Horse Racing: Ascot Rugby: British & Irish Lions Chiefs v Lions

Rugby: British & Irish Lions Blues v Lions Tennis: French Open Cricket: ICC Champions Trophy

Cricket: ICC Champions Trophy

Cricket: England v Sth Africa 1st IT20 Horse Racing: Ascot

4.31mm

2.15mm 26

Cricket: ICC Women’s World Cup

Rugby: British & Irish Lions Hurricanes v Lions Cricket: ICC Women’s World Cup

193.0 x 280.0mm Rugby: British & Irish Lions Tour

Lions

It’s the same day as the US Open, combine events for even greater appeal

25/11/2016 11:58

1 – 11

24 | june calendar deals & ideas

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Get the attention of tennis fans ahead of Wimbledon in June Offer this crowd deals on wine and light bites

15 – 18

Offer tasters of regional beers

v2.pdf 1

Last Order date for June online deals Cricket: ICC Women’s World Cup

Raise a glass and say cheers to beer at 7pm on Thursday 15 June

Check out page 22 for deals to offer rugby fans this summer PR

Beer Day Britain

Quick-to-prepare hot food will prevent fans having to queue at half time

French: Tennis Open

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thursday

friday

Tennis: French Open Cricket: ICC Champions Trophy

Beer Day Britain (15th June – 18th June) Golf: US Open Cricket: ICC Champions Trophy

Horse Racing: Ascot

First order date for July online deals Cricket: ICC Women’s World Cup

saturday

National Fish & Chip Day Tennis: French Open Cricket: ICC Champions Trophy

Tennis: French Open Cricket: ICC Champions Trophy

Golf: US Open Cricket: ICC Champions Trophy

Cricket: England v Sth Africa 2nd IT20 Horse Racing: Ascot

Last delivery day for June deals Cricket: ICC Women’s World Cup

sunday

Football: UEFA Football: Champions League Final Horse Racing: Epsom Derby Rugby: British & Irish Lions Provincial Union XV v Lions Cricket:: ICC Champions Trophy Cricket Tennis: French Open

Football: World Cup Qualifiers Football: Scotland v England Azerbaijan v N.Ireland Rugby: British & Irish Lions Crusaders v Lions Cricket:: ICC Champions Trophy Cricket Tennis: French Open

Golf: US Open Rugby: British & Irish Lions NZ Maori v Lions Cricket:: ICC Champions Trophy Cricket

Rugby: British & Irish Lions NZ All Blacks v Lions Horse Racing: Ascot

193.0 x 280.0mm

Tennis: French Open Cricket:: ICC Champions Trophy Cricket

Formula 1: Canadian Grand Prix Football:: World Cup Qualifiers Football Rep. of Ireland v Austria Serbia v Wales Cricket:: ICC Champions Trophy Cricket Tennis: French Open

Father’s Day Golf: US Open Cricket:: ICC Champions Trophy Cricket

Formula 1: European Grand Prix Cricket:: Cricket England v Sth Africa 3rd IT20

4.68mm

2.34mm

Father’s Day

Nothing says ‘Happy Father’s Day’ like a barbecue for the whole family! Create a family-friendly atmosphere to encourage repeat business Offer dad a free beer with his meal to really make his day ASK INSIDE FOR DETAILS

Horse Racing: Ascot Host a Ladies Day Lunch on the last day of the races, with afternoon tea and prosecco Advertising outside your pub will attract customers leaving the bookies to watch the races Encourage a few sweepstakes across the day to get everybody in the racing spirit

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20 – 24

deals & ideas june calendar | 25

july

tuesday

First delivery day for July deals Tennis: Wimbledon Cycling: Tour de France Cricket: ICC Women’s World Cup

Tennis: Wimbledon Cricket: ICC Women’s World Cup

Cycling: Tour de France Cricket: ICC Women’s World Cup

Tennis: Wimbledon Cycling: Tour de France Cricket: ICC Women’s World Cup

Cycling: Tour de France Cricket: ICC Women’s World Cup

School Summer Holidays: (25th July – 1st Sept)

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Tennis: Wimbledon

wednesday

American Independence Day Tennis: Wimbledon Cycling: Tour de France Cricket: ICC Women’s World Cup

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monday

Tennis: Wimbledon Cycling: Tour de France Cricket: ICC Women’s World Cup

Cycling: Tour de France Cricket: ICC Women’s World Cup

Last order date for July online deals

4.68mm

3 – 16

Introduce a tennis themed lunch menu, including cream teas, strawberry eton mess and Pimm's Show support for Andy Murray to retain his title with a British themed pub

National Pub Fortnight Coming soon, National Pub Fortnight, an exciting new initiative from Ei Publican Partnerships, Heineken and Visit England. The national campaign champions the traditional British community pub, will drive footfall to participating pubs between July 22 and August 6 by running a series of bespoke activities and giving away 15,000 free pints via an online app.

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Don't miss the next issue for more information.

22 July – 6 August

26 | july calendar deals & ideas

friday

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thursday

Cricket: England v Sth Africa 1st Investec Test Cricket: ICC Women’s World Cup Tennis: Wimbledon Cycling: Tour de France

Tennis: Wimbledon Cycling: Tour de France Cricket: ICC Women’s World Cup

Golf: British Open Cycling: Tour de France Cricket: ICC Women’s World Cup

Cricket: England v Sth Africa 3rd Investec Test

saturday

Tennis: Wimbledon Cycling: Tour de France Cricket: ICC Women’s World Cup

Golf: British Open Cycling: Tour de France Cricket: ICC Women’s World Cup

Last delivery day for July deals

sunday

Rugby: British & Irish Lions NZ All Blacks v Lions Cycling:: Tour de France Cycling Cricket:: ICC Women’s Cricket World Cup

Rugby: British & Irish Lions NZ All Blacks v Lions Tennis:: Wimbledon Tennis Cycling:: Tour de France Cycling Cricket:: ICC Women’s Cricket World Cup

Tennis: Wimbledon Tennis: Cycling:: Tour de France Cycling Cricket:: ICC Women’s Cricket World Cup

Golf: British Open Cycling:: Tour de France Cycling Cricket:: ICC Women’s Cricket World Cup National Pub Fortnight: (22nd July – 6th August)

193.0 x 280.0mm

Cycling: Tour de France Cycling: Cricket:: ICC Women’s Cricket World Cup

Formula 1: Austrian Grand Prix Tennis:: Wimbledon Tennis Cycling:: Tour de France Cycling Cricket:: ICC Women’s Cricket World Cup

Formula 1: British Grand Prix Tennis:: Wimbledon Tennis Cycling:: Tour de France Cycling Cricket:: ICC Women’s Cricket World Cup

Golf: British Open Cycling:: Tour de France Cycling Cricket:: ICC Women’s Cricket World Cup

Formula 1: Hungarian Grand Prix

2.34mm US Independence Day

School Summer Holidays Host events to entice families like face painting, bouncy castles and treasure hunts

Offer an American-style menu including hot dogs, burgers and ice cream sundaes

A barbecue will attract families to your pub and increase stay time

Decorate your pub in the stars and stripes to get everyone in the mood

Golf: British Open

20 – 23

25 – 1 Sept

A less rowdy bunch, golf fans will appreciate a quality ale rather than typical sport offers on lagers Offer deals on traditional British food such as sausage and mash and steak pie

deals & ideas july calendar | 27

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Carry out a HACCAP analysis ahead of BBQ season For guidelines visit food.gov.uk

Safety settings

Putting your customer’s safety first is paramount, as the last thing any publican wants 193.0 is an accident or their pub getting itself a bad x 280.0mm reputation. At this time of year, it’s really important to carry out checks of your outside area to make sure it’s a safe zone for customers of all ages. 2.34mm Barbecues Ask ten people their favourite thing about summer – nine people will say barbecues and the other will be a vegetarian! Barbecues are guaranteed footfall drivers and attract customers who may not have otherwise visited your pub. They do also, however, carry some safety risks. When hosting a barbecue, ensure the grill itself is attended by staff at all times, that your barbecue area is well sectioned off so there are no children playing near your cooking area, and that smoke and open flames are not affecting your customers. Cooking equipment and food safety Just as it would be inside your pub, outside cooking equipment needs to be up-to-scratch and you’ll need to make sure that your food is being prepared safely, avoiding any cross contamination. Don’t let standards slip outside of the kitchen!

28 | equipment deals & ideas

Hazard central No, we’re not talking about Chelsea’s star winger! There’s a good chance you’ll have excitable kids or slightly worse-for-wear customers navigating their way around your garden. Do them, and yourself, a favour by carrying out routine checks to make sure there’s nothing for them to trip over, fall off or walk into. Weather proofing Make sure your outside space can cater for customers whatever the weather. You’ll need parasols and shaded areas for hotter days, and decent lighting outside for the evenings, as your garden becomes an extension of your pub interior. You could even consider hiring an outside Available from bar to drive drinks design and print in emarket sales this summer. PR A2 BBQ v2.pdf

25/11/2016

09:40

POS KITS

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Day in the life of... John Govier publican at the award winning Brook Inn, Plympton

Tell us a little about a typical day at The Brook Inn? My situation is possibly a little different. My partner doesn’t take part in the day to day running of the pub, so it’s just me. I cover the chef’s two days off and work in the kitchen at weekends when the pub is busiest. There’s plenty of paperwork to fit into each day too, from banking to rotas, accounts to menu planning. I put a lot of importance on social media and keeping our pages up to date.

You’ve won awards for your music offering and have a reputation for championing new acts – how does your live music offering benefit the business? I used to work for local BBC radio and had a programme that gave air time to local acts. It’s been no hardship transferring my contacts from the airwaves to the stage. We are currently fully booked until 2018!

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What time does your day tend to start? My day really starts about 7.15am when I’m in the bath, updating our social media pages on my mobile phone! Sorry for the mental image that might conjure up, but it’s the most convenient time to check any messages we’ve had on our Facebook page and to share upcoming events on other pages.

What advice would you give other publicans looking to introduce live entertainment in their venue? I believe booking acts should be a business partnership. If you pay the going rates (which I believe you should) then it’s not cheap. Don’t shove the singer in a corner. Give them prominence, a stage and spotlight, make sure the PA is good. Importantly, make sure their style of music suits your premises and the atmosphere you are trying to achieve.

193.0 x 280.0mm

When does the bar start to fill up? Lots of groups meet here. An art class from 9.30am on Wednesdays, the local WI monthly meeting, U3A, French conversation classes – you name it! Most days, we have a fairly healthy amount of senior citizens who come to the pub for our ‘dinky dinners’ – smaller meals for smaller appetites until the evening rush kicks in.

Finally, dead or alive, who would you most like to share a drink with, and what would be your tipple of choice? This was a difficult one to answer, there are so many: I’d happily buy Jeff Lynne and the boys from ELO a pint or two of Dartmoor Jail Ale if they fancied playing a gig in return... But probably most of all I’d like to share a coffee with my mum, who’s been gone 11 years now and never got to see what we’ve managed to achieve here. If you would like to feature in a future edition please email ideas@eigroupplc.com

deals & ideas day in the life of | 29

The knowledge Gaming and Media at eilive

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Don’t miss the Gaming and Media team at eilive, the new name for enterpriselive. Supported by key suppliers, we will be on hand to answer any questions and provide support and information about how to make the most of your machines. There will be lots of exciting games and prizes on offer including weekend breaks, scratch cards and other spot prizes! So join us at the trade shows to learn more, and get hands on with some of the best machines available including digital, juke boxes and more – you'll find us next to the eizone. The only way is up… Since the initiative to drive machine income began almost 12 months ago, we have seen a substantial increase in gaming machine income across the board. On average, each machine in the estate is making £3 more per week than the same time last year. This increase equates to around an extra £240,000 per year in publican income.

2.15mm

193.0 x 280.0mm

Here the Gaming and Media team at Ei Group share their top tips on incresing machine profit in your pub... 1. Give machine players space to relax – space machines apart (preferably with a machine table in between) 2. Keep machines near the bar in clear sight so you can keep an eye on them 3. Machines should be in high footfall areas but must not block walk ways 4. Put your best machines in the best positions! Prime positions should not be used for quiz machines or other low sales machines 5. Refill machines every day, before busy periods and when coin levels are running below £200 6. Make sure you have the best machines possible! Talk to your suppliers to find out which machines make the most profit 7. Remember to clean all machines daily and check for any sticking buttons or broken bulbs 8. Try an additional machine. Installing a 2nd or 3rd machine is almost guaranteed to increase overall profits

30 | gaming deals & ideas

Pick up your copy of the Pub Principles guide to gaming at

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Considering Facebook Advertising? Imagine being able to do a leaflet drop about your new cask ale offer but only have it delivered to people that like cask ale. You’d save money and time. The people who see it are more likely to take up the offer too. This is where Facebook advertising comes in. It’s an easy to implement, cost-effective way of targeting a specific audience. Here, Ed Davies from InaPub explains the benefits of boosted posts and facebook advertiing.

Boosting Vs Advertising Many of you will have seen the little blue Boost button underneath your posts, which allows you to pay for that existing post to be seen by more people. But you may not be aware that you can run actual adverts on the site.

Why Advertise?

Advertising allows you to display adverts that are 193.0 x 280.0mm hyper-relevant to your customers. For example,

What’s the Difference? Boosting is where you take an existing post, already posted to your page and pay for it to go to more people. Only people who fit criteria you set will see it, usually in their newsfeed like a normal post.

Why Boost? Boosting is great if you’ve got an event coming up that you want everyone to know about. It can be on your page, everyone can see it and you’ll give it a little boost to make sure more people know about it. Visit the Digital stand in the eizone for advice on social media for your pub and pick up a copy of our new Pub Principles guide to social media marketing.

a pub I worked with last week offered 10% off food for students and NHS staff. Instead of posting about it, we made two adverts:

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• Targeting students of the main universities in the city, with text describing how the pub wanted to help students get a little more for their money. • The other targeting staff that worked at the nearby hospital and lived within 10 miles of the city, this time the text saying ‘We want to say thanks to NHS staff – here’s 10% off’. Relevance By advertising, neither of those adverts will appear on the pub's page. Only students will see the student one and only NHS staff will see that one. This means the content of the advert is relevant to the person seeing it. This relevance has all sorts of benefits, but the main one is we as customers take a lot more notice of things explicitly relevant to us!

deals & ideas digital | 31

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PR your pub The power of PR shouldn't be underestimated. It’s a great way to spread the word about your pub and shout about what you do best, whether it's award-winning food and drink, crowd-pleasing events or raising tonnes of cash for charity. Ei Group has recently launched a ‘How to PR your Pub’ guide, available to download exclusively from the Publican Channel. The guide gives advice on a range of PR topics, including approaching the media, photography, newsworthy stories, press release templates and social media.

193.0 x 280.0mm

Jon Dale, Head of Corporate Communication, Ei Group plc, said: “This guide has been created to help publicans promote their business to new and existing customers, while getting recognition for the excellent work they do, day in day out, in their local communities. This easy-to-use guide gives you the tools, advice and focus you need to market your business across traditional and digital media channels.”

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But just what makes good news? • Investment/refurbishment work, especially if the pub has been closed while the work took place • Key events including charity fundraisers, summer barbecues, beer festivals • Any big changes to your offering – a new menu, a new chef, new accommodation • Diversification – are you offering more than typical pub services? • Awards won – both by the pub and your staff • Milestones – perhaps you’ve held the reins for decades or your pub is 100 years old

32 | pr your pub deals & ideas

“We should not underestimate the value PR brings to our businesses. It gives us the perfect platform to talk about what makes our pubs so special and allows us to praise our team publicly.” Alistair Barlow, The Royal Oak, Evesham

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Beer, hymns and bishops

Is your pub dual purpose? Let us know what your business doubles up as, and you might see yourself on the pages of deals&ideas very soon!

193.0 x 280.0mm The New Inn, in the Yorkshire Dales, and County Durham’s Spotted Dog, are combining beer and hymns, pints and prayers, having both opened their doors to local church congregations. In 2015, the village church of St James, in Clapham, closed for renovation work, prompting New Inn publicans Ron and Lesley Benson to invite the local vicar to use the pub for a Sunday service. Rev Ian Greenhalgh took up the offer, and the meetings have since become a regular Sunday evening event. Now held every two months, they attract around 50 churchgoers, despite renovation work at the church being complete! “It all started when the vicar told me he hadn’t got a venue for a fellowship meeting. I offered him use of the pub,” Ron explains.

“The numbers have doubled since the first meeting, helped by an appearance early on by the Bishop of Leeds. The meetings are held in the bar, and any customers there at the time join in because it’s so infectious.” “People have visited from across Yorkshire to see if they can replicate the idea in their own dioceses and parishes.“ The New Inn isn’t the only dualpurpose pub in the North. At The Spotted Dog, near Darlington, beer and hymn evenings have attracted another bishop – the Bishop of Durham, who dropped in as part of a ‘prayer walk’ in the area last year.

He heard about the pub hosting Easter and Christmas gatherings, with customers singing hymns over beers and food laid on by publican Steve Grabham “Members of the congregation at St Edwin’s join villagers with hymn sheets and sing along. It’s an excellent way of attracting people to the pub who wouldn’t normally come in,” Steve tells us.

“This is a wonderful example of our publicans putting their pub at the heart of the community they’re in" Mark Price, Regional Manager

deals & ideas community church spaces | 33

Publicans & pubs in the spotlight World Record Attempt Bell Inn, Kingsteignton Publican Graham Cuthbert from South Devon is hoping to have claimed a new world record for the longest ever pool marathon. Teaming up with local customer Darren Stocks, the duo clocked up an impressive 106 hours of continuous play – that’s four days and 10 hours! The four-day challenge was filmed from start to finish with both players granted a five-minute break for every hour of play. Support from the local community raised more than £7,000 for the Rowcroft Hospice, a charity that provides comfort, support and specialist care for over 2,200 patients and their loved ones across South Devon. We wish you the best of luck with your world record!

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Another CAMRA win for this Doncaster pub The Corner Pin, Doncaster Congratulations on another Doncaster CAMRA’s Pub of the Year win for the team at The Corner Pin. David and Ruth Wicks have won a number of accolades for their pub, including CAMRA’s Pub of the Year in 2011, 2014 and 2015, and were also named as one of CAMRA’s top 200 pubs nationwide. Based just outside the main town centre, The Corner Pin hosts a range of entertainment such as darts and quiz nights, but it’s the food and drink which really gets the gold here. A traditional pub with plenty of character, The Corner Pin offers real ales and freshly prepared food – apparently Ruth’s chip butties are always top of the menu for customers!

193.0 x 280.0mm

Raising awareness of mental health The Chequers, Laddingford The Chequers is a traditional country village pub near Maidstone, offering real ale, great food, a relaxed atmosphere and a building full of character. Recently, publican Tracey Barnes swam 25 kilometres overall for Mind UK as part of the mental health charity’s February Five challenge to complete a challenge five times in one month. Swimming in five different locations, Tracey needed a goal that could be worked around the irregular hours of running a pub, and hopes to raise awareness about mental health issues. Congratulations to Tracey on behalf of the entire team at Ei Group.

34 | pub news deals & ideas

February’s CAMRA Pub of the Month Waggon & Horses, Ibstock A uniquely traditional village local over 300 years old, the Waggon & Horses offers customers an historical experience. Publican Matthew Venables has created a quiet, family-friendly, dogfriendly area complete with real ale, traditional pub games, garden and open fireplace.

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193.0 x 280.0mm Local Michelin Star chefs create dishes for charity auction

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Fleur De Lys, Pilley A special charity evening was held at the Beaulieu Abbey on the 21st March with local, talented chefs preparing dishes in front of a 200 strong audience. Dishes later later went to auction to raise money for charity. Steve Hurst, a trained Michelin chef at the Fleur De Lys, prepared dessert for the evening, which was auctioned off for £80. Tasty, and all in the name of charity!

Charity event to support orphaned children The Seven Stars, Thornton Hough You may have seen the moving photo circulating on social media of two parents holding hands as they died of cancer within days of each other. The Seven Stars held a charity quiz night with hot pot supper on the 20th February to raise money for the three Bennett children left behind. Carl and Paula Starkey’s event managed to sell the maximum amount of tickets they could fit in their pub, and raised a fantastic £1,400 for the children’s fund.

deals & ideas pub news | 35

29.0mm

193.0 x 280.0mm 1.6mm

SAVE £££ and stock up for Summer

2.83mm

May deals are effective on deliveries between 30th April and 27th May 2017 June deals are effective on deliveries between 28th May and 1st July 2017

may & june deals

210.0 x 280.0mm

1.42mm

Craft Beer Grab a taste of the action and profit from this trend by taking advantage of these exclusive deals.

154% Increase

craft beer deals

in sales of packaged craft beer in the on-trade over last 3 years

SAVE £££

DEAL ENHANCED AT

CRAFT BEER FEATURE SEE PAGE 22

Buy any 4 cases to receive £1 off per case Buy any 10 cases to receive £2 off per case Buy any 20 cases to receive £3 off per case TASTING NOTES Goose Honkers Inspired by visits to English country pubs, Honkers Ale combines a spicy hop aroma with a rich malt middle to create a perfectly balanced beer. Immensely drinkable, Honkers Ale is not only a beer drinkers can trust but one they'll look forward to.

Goose 312 Inspired by the city of Chicago and densely populated with flavour, 312's spicy aroma of Cascade hops is followed by a crisp, fruity ale flavour delivered in a smooth, creamy body that’s immensely refreshing.

Goose IPA

Franziskaner NA

We've taken the traditional English style and created our own fuller flavoured IPA with bright citrus aromas and a bold hop finish. With Hoppy, bold and smooth flavour, Goose IPA is the perfect beer for hopheads and discovery drinkers alike.

This Non- Alcoholic version stays true to the original. This beer is still full of classic German wheat beer flavours, including citrus, hints of banana and spice. It has a refreshingly, lively level of carbonation and is an ideal accompaniment to salads and grilled chicken.

210.0 x 280.0mm

1.42mm

2.83mm

Qualifying products are: Goose Honkers 12 x 355ml NRB 4.3 % ABV, Goose 312 12 x 355ml NRB 4.2% ABV, Goose IPA NRB 12 x 355ml NRB 5.9 % ABV and Franziskaner NA 12 x 500ml NRB 0.4% ABV

SAVE £3

Caley Three Hop Pilsner

Erdinger Alkoholfrei

Solid gold in colour with spice and a hint of honey in the aroma, earthy and herbal flavours with a lingering lemony finish.

The mouthfeel is light-medium and wheaty smooth with a perfect blend of carbonization. It has a particularly estery strain of yeast and provides zesty flavours.

Coast To Coast Pale Ale A refreshing, clean beer, approachable but exciting. Combines a slightly caramel base with overlying hop notes of citrus, grapefruit, tropical fruits and a little pine for freshness. NEW Maltsmiths Pils LISTING Polished bronze ale with pine and citrus fruit aromas, malty spicy flavours and a zesty rounded bitterness. NEW Maltsmiths American IPA LISTING The perfect refreshment. A crisp, clean Pilsner, but with lovely pine and citrus and almost earthy hop notes, it gives this beer depth without being heavy Qualifying products are: Caley Three Hop Pilsner 12 x 330ml NRB 4.5% ABV, Coast To Coast Pale Ale 12 x 330ml NRB 4.6% ABV, Maltsmiths American IPA 12 x 300ml Can 4.6% ABV, Maltsmiths Pils 12 x 300ml Can 4.6% ABV, Maltsmiths American IPA 12 x 300ml NRB 4.6% ABV and Maltsmiths Pils 12 x 300ml NRB 4.6% ABV

Erdinger Weissbier The body is medium-light which combines with a good level of natural carbonation to give a zesty and creamy mouthfeel. The middle of the palette offers some citrusy notes with the finish adding a hint of hop flavour and bitterness. Qualifying products are: Erdinger Weissbier 12 x 500ml NRB 5.3% ABV and Erdinger Alkoholfrei 12 x 500ml NRB 0% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 38

SAVE £2.50

SAVE £2

DEAL ENHANCED AT

Hop House 13 A crisp and full-flavoured lager with subtle malty notes and fresh hop aromas with hints of apricot and peach

Blue Moon A genuine American hand-crafted wheat beer with the extra creaminess of oats, orange and coriander flavors.

Guiness West Indies Porter Full of flavour, combines hoppy and toffee aroma with chocolate and roast flavour

Qualifying product is: Blue Moon 24 x 330ml NRB 5.4% ABV

Qualifying products are: Guinness West Indies Porter 8 x 300ml 6.0% ABV and Hop House 13 12 x 330ml NRB 5% ABV

FREE glassware when you buy 2 cases Kit contains: 6 x Schooner Glasses

Bud Budvar Refreshing and very drinkable, Budvar has a delicate flavour with a smooth and underlying hint of vanilla together with a Grassy Zatec hop character. The aftertaste is subtle, lingering and slightly bitter. Budvar is a lager best served well chilled.

Qualifying products are: Bud Budvar 20 x 500ml NRB 5% ABV and Bud Budvar 24 x 330ml NRB 5% ABV

FREE STOCK Sam Adams Boston Lager Brewed with only the finest ingredients including Bavarian Noble hops and traditional brewing methods, Samuel Adams Boston Lager is fullflavoured and balanced. The balance of malty sweetness contrasted by hop spiciness and followed by the robust, smooth finish sets the standard for all Samuel Adams beers

FREE Kustom 24 x 330ml can when you buy 5 cases from the range

Pistonhead Flat Tire

210.0 x 280.0mm

Qualifying product is: Sam Adams Boston Lager 24 x 330ml NRB 4.8% ABV

GET ME FREE

Dry hopped with mosaic this craft lager is balanced, bloomy and hoppy with hints of tropical fruits and citrus Pistonhead Kustom Full Bodied Malt Flavour with a Balanced and distinct bitterness

1.23mm

Qualifying products are: Pistonhead Full Amber 24 x 330ml can 6% ABV, Pistonhead Flat Tire 24 x 330ml can 4.5% ABV and Pistonhead Kustom Lager 24 x 330ml can 4.6% ABV Free stock is: Pistonhead Kustom Lager 24 x 330ml can 4.6% ABV

FREE STOCK

Buy 4 get 1 FREE

FREE 24 x 330ml Limited Edition Carlsberg when you buy 5 cases of Bee 17 &/or Lawnmower

DEAL H EN ANCED AT

Chapel Down Curious Brew A cleaner, drier, fresher lager beer with aromatic hoppy notes and a uniquely crisp refreshing finish. East Anglian malt, saaz and cascade hops, then re-ferment using Champagne yeast before adding a "dosage" of the rare and fragrant Nelson Sauvin hop

Qualifying product is: Chapel Down Curious Brew 12 x 330ML NRB 4.7% ABV

12.0mm Pistonhead Full Amber

Dry hopped with citra & cascade this craft lager is Powerful yet fresh hop aroma with well-defined notes of grapefruit and citrus

DEAL H EN ANCED AT

Bee 17 Golden in colour with a pearly white head, elegant dry body and a refreshing bitterness. Combines the elegance and drinkability of a pilsner with the charged floral nose of a dry-hopped lager.

craft beer deals

FREE GLASSWARE

DEAL H EN ANCED AT

DEAL ENHANCED AT

GET ME FREE

The Lawnmower Fiercely bitter from generous amounts of Zeus, Cascade and Amarillo hops, balanced by a large amber red body built by Pilsner, Caramel and Münchener malts. Qualifying products are: Bee 17 24 x 330ml cans 4.7% ABV, The Lawnmower 24 x 330ml cans 4.8% ABV Free stock is: Carlsberg Lager 24 x 275ml NRB 3.8% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 39

SAVE £6.50

Father’s Day

DEAL ENHANCED AT

Get set for one of the busiest days of the year on-trade by stocking up on Dad’s favourite drinks today.

58%

FATHER'S DAY FEATURE

of families

father's day deals

would go to the pub for Father’s Day

SEE PAGE 21

Qualifying products are: Purity Pure UBU 9g cask 4.5% ABV, Purity Pure Gold 9g cask 3.8% ABV and Purity Mad Goose 9g cask 4.2% ABV

12.0mm SAVE £6.50*

SAVE £2

210.0 x 280.0mm

Qualifying product is: Loddon Hullabaloo 9g cask 4.2% ABV

1.23mm

*Available to southern depots only

Qualifying products are: Famous Grouse 70cl 40% ABV, Famous Grouse 1.5L 40% ABV, Courvoisier 70cl 40% ABV, Courvoisier 1.5L 40% ABV, Highland Park 18 Yo 70cl 43% ABV, Jim Beam 70cl 40% ABV and Laphroaig 10Yo 70Cl 40% ABV

FREE POS*

FREE GLASSWARE & POS

FREE Butcombe Branded Hoodie when you buy 2 x 9gs from the range

Free Glassware & POS when you buy 2 x 70cl Pogues Whiskey

AVAILABLE IN JUNE DEALS

Kit contains: 3 x A3 Posters 5 x Tent Cards 6 x Old Fashioned Glasses 7 x Table Talkers

DEAL ENHANCED AT Qualifying products are: Butcombe Original 9g cask 4% ABV and Butcombe Gold 9g cask 4.4% ABV *Available to southern depots only

Qualifying product is: The Pogues Irish Whiskey 70cl 40% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 40

FREE GLASSWARE

FREE GLASSWARE & POS

Free Glassware when you buy 2 x cases from the range

FREE Glassware & Drip Mats when you order 4 x 70cl or 2 x 1.5 Jamesons

Kit contains: 12 x Goblet Pint Glasses

Kit contains: 6 x Hi Ball Glasses & Drip Mats

ONLY AVAILABLE IN JUNE DEALS

Qualifying products are: Aspalls Draught Cyder 12 x 500ml NRB 5.5% ABV and Aspalls Isabels Berry 12 x 500ml NRB 3.8% ABV

Qualifying products are: Jameson Irish Whiskey 70cl Bottle 40% ABV and Jameson Irish Whiskey 1.5L Bottle 40% ABV

father's day deals

FREE POS Free Tennessee Honey competition POS Kit (Win a trip to Tennessee) when you buy 4 x 70cl Tennessee Honey Kit contains: 6 x Tankards 1 x Manager's Brief 100 x Competition Luggage Tags 20 x Heaxagonal Tent Cards 20 x Menu Inserts 1 x Chalkboard 4 x Bartender T shirts

ONLY AVAILABLE IN MAY DEALS

210.0 x 280.0mm

2.09mm

1.05mm

Qualifying product is: Jack Daniels Tennessee Honey 70cl Bottle 35% ABV

FREE POS FREE Sour Jar POS Kit when you buy 3 x 70cl Disaronno Kit contains: 12 x sour jars 100 x black straws 25 x tent cards 4 x bar runners 2 x bottles of Sour Mix 2 x strutcards 1 x chalk board

Qualifying product is: Disaronno Originale 70cl 28% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 41

Sport

DEAL ENHANCED AT

Get set for a summer of sporting madness. Don’t miss these winning deals, designed to score points with your punters.

SAVE £6.50*

60% Uplift

sports deals

in an outlet’s rate of sale during live football

SPORT FEATURE SEE PAGE 22

Qualifying products are: Upham Punter* 9g cask 4% ABV, Greene King Old Golden Hen 9g cask 4.1% ABV and Wells Bombardier Pale Ale 9g cask 3.6% ABV *Available to southern depots only

SAVE £6.50

ONLY AVAILABLE IN MAY DEALS

DEAL H EN ANCED AT

FREE STOCK Free 70cl Red Square Toffee when you buy 3 cases from the Crabbies Ginger Beer Range

210.0 x 280.0mm

DEAL H EN ANCED AT

1.05mm

2.09mm GET ME FREE

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV and Moorhouse's Pride of Pendle 9g cask 4.1% ABV

Qualifying products are: Crabbies Alc Ginger Beer 12 x 500ml NRB 4% ABV and Crabbies Scottish Raspberry 12 x 500ml NRB 4% ABV Free stock is: Red Square Toffee 70cl 20% ABV

FREE GLASSWARE*

SAVE £££

FREE Glassware when you buy 2 x 9gs from the range

Buy 3 from the range to receive £3 off each BIB Buy 4 from the range to receive £4 off each BIB

Kit contains: 24 x Branded Pint Glasses

Qualifying products are: Trumans Swift 9g cask 3.9% ABV and Trumans Runner 9g cask 4% ABV *Available to southern depots only

DEAL ENHANCED AT

Qualifying products are: Orchard Pig Explorer 20L BIB 4.5% and Orchard Pig Philosopher 20L BIB 6%

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 42

12.0mm

SAVE £££*

Summer Fun From long weekends to the summer holidays, you’ll be busy this season. Here’s our selection of summer deals and discounts.

DEAL H EN ANCED AT

Qualifying products are: Exmoor Fox 9g cask 4.2% ABV, Exmoor Gold 9g Cask 4.5% ABV, Exmoor Stag 9g cask 5.2% ABV and *Exmoor Ale 9g Cask 3.8% ABV *Available to southern depots only

SAVE £4*

ONLY AVAILABLE IN MAY DEALS

SAVE £3**

SAVE £2.501

SAVE £1.50 3

SAVE £2 2

210.0 x 280.0mm

0.861mm

DEAL ENHANCED AT

DEAL H EN ANCED AT

Qualifying products are: WKD Blue 24 x 275ml NRB 4% ABV, WKD Iron Brew 24 x 275ml NRB 4% ABV, WKD Passionfruit 24 x 275ml NRB 4% ABV and WKD Red Berry 24 x 275ml NRB 4% ABV. **Hoopers Dandelion & Burdock 12 x 500ml NRB 4% ABV, Hoopers Raspberry & Nettle 12 x 500ml NRB 4% ABV and Hoopers Plum & Sloe 12 x 500ml NRB 4% ABV *1Vodka Kick Blue 24 x 275ml NRB 4% ABV. 2 Vodka Kick Tropical Fruit 24 x 275ml NRB 4% ABV,Vodka Kick Apple & Mango 24 x 275ml NRB 4% ABV,Vodka Kick Black Cherry 24 x 275ml NRB 4% ABV,Vodka Kick Ice Storm 24 x 275ml NRB 4% ABV,Vodka Kick Orange & Passion Fruit 24 x 275ml NRB 4% ABV and Vodka Kick Strawberry & Lime 24 x 275ml NRB 4% ABV. 3Hooch Lemon 24 x 275ml NRB 4% ABV

SAVE £1

FREE STOCK & POS

DEAL H EN ANCED AT Qualifying product is: Jungfrau 70cl 30% ABV

3 x FREE bottles of Jägermeister 70cl PLUS a Jägermeister Freezer when you buy 27 x bottles from the Jägermeister range in one order

summer holiday deals

SAVE £5 when you buy 2 x 9's from the range SAVE £5.50 when you buy 5 x 9's from the range

DEAL ENHANCED AT GET ME FREE

Qualifying products are: Jägermeister 70cl 35% ABV and Jägermeister Spice 70cl 25% ABV Free stock is: Jägermeister 70cl 35% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 43

FREE STOCK

12.0mm

FREE STOCK

DEAL ENHANCED AT

Free Disaronno Originale 70cl when you buy 6 cases of Peroni

FREE bottle of Jägermeister 70cl when you buy 9 bottles from the Jägermeister range in one order

GET ME FREE

FREE STOCK Free 70cl Red Square Toffee when you buy 5 bottles from the Range

ONLY AVAILABLE IN MAY DEALS

summer holiday deals

GET ME FREE Qualifying products are: Jägermeister 70cl 35% ABV and Jägermeister Spice 70cl 25% ABV Free stock is: Jägermeister 70cl 35% ABV

SAVE £1 DEAL ENHANCED AT

Qualifying products are: Peroni Nastro Azzurro 24 x 330ml NRB 5.1% ABV Free stock is: Disaronno Originale 70cl 28% ABV

Qualifying products are: Red Square Toffee 70cl 20% ABV, Red Square Sloe 70cl 20% ABV and Red Square Vodka 70cl 37.5% ABV Free stock is: Red Square Toffee 70cl 20% ABV

SAVE £3

SAVE £3 off a case of 6

ONLY AVAILABLE IN MAY DEALS

210.0 x 280.0mm

0.861mm Qualifying products are: Corky's Glitter Mango 70cl 15% ABV, Corky's Raspberry Glitter 70cl 15% ABV, Corky's Blueberry Glitter 70cl 15% ABV, Corky's Apple Sour 70cl 15% ABV and Corky's Cherry 70cl 15% ABV

Qualifying products are: Errazuriz Cabernet Sauvignon 75cl 15% ABV, Errazuriz Estate Chardonnay 75cl 13.5% ABV, Errazuriz Estate Merlot 75cl 13.5% ABV and Errazuriz Est Sauvignon Blanc 75cl 13% ABV

SAVE £2.40 SAVE £2.40 off a case of 24

Qualifying products are: Bad Eye Deer Sauvingon Blanc 70cl 12% ABV, Bad Eye Deer Shiraz Cabernet 70cl 13.5% ABV and Bad Eye Deer Zinfandel Rose 70cl 10% ABV

SAVE £6

Qualifying products are: JP Azeitao Blanco Setubal 75cl 13.5% ABV and JP Azeitao Tinto Setubal 75cl 13.5% ABV

SAVE £4 DEAL H EN ANCED AT

ONLY V A AILABLE IN MAY DEALS

ONLY AVAILABLE IN MAY DEALS Qualifying products are: Lobo Loco Tempranillo 18.75Cl 12% ABV (24), Lobo Loco Macabeo 18.75Cl 12% ABV (24) and Lobo Loco Tempranillo Rose 18.75Cl 12% ABV (24)

Qualifying products are: Monster Energy Export 24 x 355ml case and Monster Energy Ultra 24 x 355ml case

Qualifying products are: Schweppes Orange Cordial 12 x 1L, Schweppes Lime Cordial 12 x 1L, Schweppes Blackcurrant Cordial 12 x 1L and Schweppes Peppermint Cordial 12 x 1L

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 44

ONLY AVAILABLE IN JUNE DEALS

FREE STOCK

FREE POS

FREE 24 x 330ml Coke Zero when you buy 2 cases from the 330ml range

Free Branded Pepsi Bottle Opener when you buy 3 cases from the range

ONLY AVAILABLE IN MAY DEALS

12.0mm

SAVE £5

GET ME FREE

ONLY AVAILABLE IN JUNE DEALS

SAVE £4

FREE STOCK

FREE GLASSWARE

FREE case when you buy 4 cases from the range

FREE Glassware ONLY when you buy AVAILABLE IN JUNE 3 cases from DEALS the range

ONLY AVAILABLE IN JUNE DEALS

Qualifying products are: Coca Cola 24 x 200ml NRB and Diet Coke 24 x 200ml NRB Free stock is: Coca Cola 24 x 200ml NRB and Diet Coke 24 x 200ml NRB

FREE STOCK FREE 24 x 200ml Schweppes Tonic when you buy 4 cases from the range

Qualifying products are: Diet Pepsi Cola 24 x 330ml NRB, Pepsi Cola 24 x 330ml NRB and Pepsi Max 24 x 330ml NRB

FREE STOCK

FREE 24 x 125ml Schweppes Tonic when you buy 4 cases from the range ONLY

210.0 x 280.0mmET ME

Kit contains: 12 x Branded J2O Glasses

Qualifying products are: BVC J2O Orange & Passion Fruit 24 x 275ML NRB, BVC J2O Apple & Raspberry 24 x 275ML NRB and BVC J2O Apple & Mango 24 x 275ML NRB

DEAL ONLY ENHANCED AT AVAILABLE IN MAY DEALS

GET ME FREE Qualifying products are: Schweppes Slimline Tonic 24 x 200ml NRB Schweppes Orange Juice 24 x 200ml NRB, Schweppes Pineapple Juice 24 x 200ml NRB, Schweppes Tomato Juice 24 x 200ml NRB, Schweppes Ginger Beer 24 x 200ml NRB, Schweppes Tonic 24 x 200ml NRB, Schweppes Soda Water 24 x 200ml, Schweppes Lemonade 24 x 200ml NRB and Schweppes Bitter Lemon 24 x 200ml NRB Free stock is: Schweppes Tonic 24 x 200ml NRB

DEAL H EN ANCED AT

0.676mm

Qualifying products are: Coke Zero 24 x 330ml NRB, Diet Coke 24 x 330ml NRB and Coca-Cola 24 x 330ml NRB Free stock is: Coke Zero 24 x 330ml NRB

Qualifying product is: Appletiser 24 x 275Ml NRB

G FREE

AVAILABLE IN MAY DEALS

DEAL ENHANCED AT

Qualifying product is: Capri Sun Orange 15 x 330ml Foil

summer holiday deals

GET ME FREE

Qualifying products are: Schweppes Slimline Tonic 24 x 125ml NRB, Schweppes Orange Juice 24 x 125ml NRB, Schweppes Pineapple Juice 24 x 125ml NRB, Schweppes Tomato Juice 24 x 125ml NRB, Schweppes Tonic 24 x 125ml NRB, Schweppes Lemonade 24 x 125ml NRB, Schweppes Bitter Lemon 24 x 125ml NRB and Schweppes Canada Dry Ginger Ale 24 x 125ml NRB Free stock is: Schweppes Tonic 24 x 125ml NRB

TERMS & CONDITIONS All offers are available to Ei Publican Partnerships only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Ei Publican Partnerships shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Ei Publican Partnerships reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Ei Group plc may be recorded for quality and training purposes.

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 45

SAVE £7.502

12.0mm

This year, there are more offers and discounts across more brands and services than ever before, worth £1000’s to your business! With the support of over 170 suppliers, we’re on hand to deliver advice and insight to help you unlock the true potential of your pub.

SAVE £81*

Check out the eilive show guide for a full list of the exclusive deals available at the shows. Don’t miss out, register to attend today!

eilive deals

SAVE £7.50 & FREE GLASSWARE £7.50 off per cask PLUS buy 4 x 9g for free glassware

Qualifying products are: 1Upham Punter 9g cask 4% ABV and 2Greene King Old Golden Hen 9g cask 4.1% ABV *Available to southern depots only

SAVE £6.50 & FREE POS Save £6.50 per cask plus buy 2 x 9g to receive either: 1. 12 branded glasses, 2 bar runners & 120 Drip Mats 2. 2 T shirts 3. A Polo Shirt

0.676mm

Save £6.50 per cask plus buy 210.0 xto280.0mm 3 x 9g receive either: 1. Rugby Shirt 2. Hoody Qualifying products are: Purity Pure UBU 9g cask 4.5% ABV, Purity Pure Gold 9g cask 3.8% ABV and Purity Mad Goose 9g cask 4.2% ABV

Qualifying products are: Moorhouse's Pride of Pendle 9g cask 4.1% ABV, Moorhouse's White Witch 9g cask 3.9% ABV and Moorhouse's Blond Witch 9g cask 4.5% ABV

FREE STOCK*

SAVE £££*

Buy 3 from the range to get 1 FREE

Buy 3 x 9g get £6.50 off per cask Buy 5 x 9g get £7.50 off per cask PLUS top 10 largest orders placed on the day (by 3pm) receive exmoor ales / jellycat fluffy toy stag (collect at 3:30pm)

Qualifying products are: Butcombe Original 9g cask 4% ABV and Butcombe Gold 9g cask 4.4% ABV. *Available to southern depots only

Qualifying products are: Exmoor Fox 9g cask 4.2% ABV, Exmoor Gold 9g Cask 4.5% ABV, Exmoor Stag 9g cask 5.2% ABV and *Exmoor Ale 9g Cask 3.8% ABV *Available to southern depots only

ONLY AVAILABLE AT 46

Qualifying product is: Blue Moon 24 x 330ml NRB 5.4% ABV

12.0mm

SAVE £5

SAVE £4

Qualifying products are: Bud Budvar 20 x 500ml NRB 5% ABV and Bud Budvar 24 x 330ml NRB 5% ABV

FREE STOCK & GLASSWARE Buy 3 get 1 FREE plus FREE Glassware

Qualifying products are: Guinness West Indies Porter 8 x 300ml 6.0% ABV and Hop House 13 12 x 330ml NRB 5% ABV

Qualifying product is: Chapel Down Curious Brew 12 x 330ML NRB 4.7% ABV

FREE STOCK & POS

Buy any 3 cases receive £2 off per case

FREE Kustom 24 x 330ml can plus POS when you buy 2 cases from the range GET ME FREE

Buy any 10 cases receive £3 off per case

210.0 x 280.0mm

Buy any 20 cases receive £4 off per case

eilive deals

SAVE £££

0.491mm

Qualifying products are: Goose Honkers 12 x 355ml NRB 4.3 % ABV, Goose 312 12 x 355ml NRB 4.2% ABV, Goose IPA NRB 12 x 355ml NRB 5.9 % ABV and Franziskaner NA 12 x 500ml NRB 0% ABV

FREE STOCK

SAVE £££

FREE 24 x 330ml Limited Edition Carlsberg when you buy 3 cases from the Carlsberg Packaged range including Bee 17 &/or Lawnmower

£2.50 off per case or buy 4 cases to receive £3.50 off per case SAVE £6

ON BLUE ONLY

GET ME FREE Qualifying products are: Bee 17 24 x 330ml cans 4.7% ABV, The Lawnmower 24 x 330ml cans 4.8% ABV Free stock is: Carlsberg Lager 24 x 275ml NRB 3.8% ABV

Qualifying products are: Vodka Kick Apple & Mango 24 x 275ml NRB 4% ABV, Vodka Kick Black Cherry 24 x 275ml NRB 4% ABV, Vodka Kick Ice Storm 24 x 275ml NRB 4% ABV, Vodka Kick Orange & Passion Fruit 24 x 275ml NRB 4% ABV, Vodka Kick Strawberry & Lime 24 x 275ml NRB 4% ABV and Vodka Kick Tropical Fruit 24 x 275ml NRB 4% ABV

ONLY AVAILABLE AT 47

12.0mm

SAVE £2

SAVE £5

£2 off per case

£5 off per case

eilive deals

Qualifying product is: Hooch Lemon 24 x 275ml NRB 4% ABV

Qualifying products are: WKD Passionfruit 24 x 275ml NRB 4% ABV and WKD Red Berry 24 x 275ml NRB 4% ABV

FREE STOCK

SAVE £££

SAVE £1.50

FREE 70cl Red Square Toffee when you buy 2 Crabbie's Ginger Beer

Buy 3 from the range to receive £3.50 off each BIB

£1.50 off per bottle plus FREE POS kit when you buy 5 bottles

Buy 4 from the range to receive £4.50 off each BIB

210.0 x 280.0mm

GET ME FREE

0.491mm Qualifying products are: Crabbies Alc Ginger Beer 12 x 500ml NRB 4% ABV and Crabbies Scottish Raspberry 12 x 500ml NRB 4% ABV Free stock is: Red Square Toffee 70cl 20% ABV

Qualifying products are: Orchard Pig Explorer 20L BIB 4.5% and Orchard Pig Philosopher 20L BIB 6%

Qualifying products are: Corky's Glitter Mango 70cl 15% ABV, Corky's Raspberry Glitter 70cl 15% ABV, Corky's Blueberry Glitter 70cl 15% ABV, Corky's Apple Sour 70cl 15% ABV and Corky's Cherry 70cl 15% ABV

FREE STOCK

FREE STOCK & POS

FREE bottle of Jägermeister 70cl when you buy 8 bottles from the Jägermeister range in one order

3 x FREE bottles of Jagermeister 70cl PLUS a Jägermeister Freezer when you buy 24 bottles from the Jägermeister range in one order GET ME FREE

GET ME FREE Qualifying products are: Jägermeister 70cl 35% ABV and Jägermeister Spice 70cl 25% ABV Free stock is: Jägermeister 70cl 35% ABV

Qualifying products are: Jägermeister 70cl 35% ABV and Jägermeister Spice 70cl 25% ABV Free stock is: Jägermeister 70cl 35% ABV

ONLY AVAILABLE AT 48

SAVE £1.50 & FREE POS

SAVE £6 & FREE POS

SAVE £4 & FREE POS

£1.50 off per bottle plus FREE POS kit when you buy 5 bottles

£6 off per case plus FREE POS kit

Save £4 plus FREE POS POS can be obtained ca from the Co an Cola Europe d Partners Stan

POS can be obtained ca from the Co an Cola Europe d Partners Stan

Qualifying products are: Monster Energy Export 24 x 355ml case and Monster Energy Ultra 24 x 355ml case

Qualifying product is: Jungfrau 70cl 30% ABV

Qualifying product is: Capri Sun Orange 15 x 330ml Foil

FREE STOCK & FREE POS

FREE 24 x 330ml Coca Cola Zero when you buy 2 cases

FREE 24 x 125ml Schweppes Tonic when you buy 4 cases from the range plus a bar runner

GET ME FREE

POS can be obtained ca from the Co an Cola Europe d Partners Stan

0.307mm

POS can be obtained ca from the Co an Cola Europe d Partners Stan

eilive deals

FREE STOCK & FREE POS

210.0 x 280.0mm

Qualifying products are: Coke Zero 24 x 330ml NRB,Diet Coke 24 x 330ml NRB,Coca-Cola 24 x 330ml and Fanta Orange 24 x 330ml NRB Free stock is: Coke Zero 24 x 330ml NRB

Qualifying products are: Schweppes Slimline Tonic 24 x 125ml NRB, Schweppes Orange Juice 24 x 125ml NRB,Schweppes Pineapple Juice 24 x 125ml NRB,SchweppesTomato Juice 24 x 125ml NRB, SchweppesTonic 24 x 125ml NRB,Schweppes Lemonade 24 x 125ml NRB,Schweppes Bitter Lemon 24 x 125ml NRB and Schweppes Canada Dry Ginger Ale 24 x 125ml NRB Free stock is: Schweppes Tonic 24 x 125ml NRB

FREE STOCK & FREE GLASSWARE FREE 24 x 200ml Schweppes Tonic when you buy 4 cases from the range plus a case of 6 Schweppes Glasses

Qualifying products are: Schweppes Slimline tonic 24 x 200ml NRB, Schweppes Orange Juice 24 x 200ml NRB, Schweppes Pineapple Juice 24 x 200ml NRB, Schweppes Tomato Juice 24 x 200ml NRB, Schweppes Ginger Beer 24 x 200ml NRB, Schweppes Tonic 24 x 200ml NRB, Schweppes Soda Water 24 x 200ml, Schweppes Lemonade 24 x 200ml NRB and Schweppes Bitter Lemon 24 x 200ml NRB Free stock is: Schweppes Tonic 24 x 200ml NRB

POS can be obtained ca from the Co an Cola Europe d Partners Stan

GET ME FREE

ONLY AVAILABLE AT 49

On the dray in May On deliveries from 30th April until 27th May 2017

Greene King Brewing & Retail Ltd

Caledonian Brewing Co Ltd

Frederic Robinsons Ltd

Amarillo

First Dawn

Pint of Thrones

may & june deals

STYLE

Golden Ale ABV 3.8%

STYLE

Golden Ale ABV 3.7%

Bitter ABV 4.0%

STYLE

SEE

Light gold

SEE

Golden pale

SEE

Amber

SMELL

Citrus

SMELL

Citrus spice

SMELL

Citrus & fruity

TASTE

Citrus

TASTE

Soft fruit

TASTE

Malty, crisp

BITTER

SWEET

HIGHLIGHT

An easy drinking single hop IPA. The Amarillo hops create a beer bursting with citrus fruits.

HIGHLIGHT

Golden pale, spicy aroma, dark soft fruit then zesty finish.

HIGHLIGHT

King in the North! A traditional amber ale, full blooded, reliable & down to earth with a warm heart of spicy cedar. Level headed & big hearted that always wins the day.

PRICE

£124.00

PRICE

£113.88

PRICE

£118.50

Marstons Plc

0.307mm

Marstons Power of 3 FAST CASK STYLE

Pale Ale ABV 3.9%

SMELL TASTE

Wickwar Wessex Brewery

Filthy Chucker

Cotswold Way

STYLE

Golden Ale ABV 3.8%

210.0 x Golden 280.0mm

Straw Malty, grapefruit and pine aromas Light, malty and refreshing

SEE

Wadworth & Co Ltd

SEE

Premium Ale ABV 4.2%

STYLE

Chestnut Autumn fruit, gentle hop, biscuit Nutty, balanced, roasted

SEE

SMELL

Citrus peel, floral

SMELL

TASTE

Grapefruit, tangy

TASTE

BITTER

SWEET

HIGHLIGHT

Three is the magic number.Three English Hops Golding, Challenger and Pioneer.Three Aromas Malt Grapefruit and Pine. Three distinct tastes Light, Malty and refreshing.

HIGHLIGHT

Named after an illegal cricket bowl this tangy golden ale is brewed with two American hops to give a punchy, zingy citrus flavour.

HIGHLIGHT

The fruity body and flavour is derived from a special range of 3 malts combined with Cotswold water and flavoured with a triple blend of choice hops.

PRICE

£114.66

PRICE

£116.88

PRICE

£120.00

Fullers Smith & Turner Plc

Camerons Brewery Ltd

Spring Sprinter

Roots & Fruits

STYLE

Golden Ale ABV 4.0%

STYLE

Speciality ABV 4.1%

SEE

Tan

SEE

Cloudy straw

SMELL

Fresh flowery hop

SMELL

Ginger, blueberry

TASTE

Light clean hoppy

TASTE

Blueberry, spicy, hoppy

BITTER

SWEET

HIGHLIGHT

Refreshing and bursting with zesty hop flavours that pick out citrus and gooseberry. English malts provide the balance with distinctive biscuity sweetness.

HIGHLIGHT

A straw-coloured ale infused with distinctive blueberry finished off with a spicy root ginger aftertaste. The beer is unfined so cloudy in appearance and vegan friendly.

PRICE

£127.38

PRICE

£122.91

Please order your pump clip from your customer account manager or when you place your online order.

For food matching suggestions see page 7.

On the dray in June On deliveries from 28th May until 1st July 2017

Shepherd Neame Ltd

Theakston Brewery

Wadworth & Co Ltd

Bishops Finger

Double Cross IPA

Dirty Rucker Kiwi

STYLE

Premium Ale ABV 5.0%

STYLE

Indian Pale Ale ABV 4.2%

STYLE

Golden Ale ABV 4.0%

SEE

Chestnut brown

SEE

Pale gold

SEE

Golden honey

SMELL

Roast, toffee, berries

SMELL

Dry, citrus, hop

SMELL

Lemon zest, pine

TASTE

Rich, fruity, bitter

TASTE

Pronounced hop character

TASTE

Fruit, sweet caramel

BITTER

SWEET

With a Crystal malt foundation, this rich Kent classic offers a complexity of flavour, with prunes, plums, apricot, cinnamon and a soft bitter blood-orange finish.

HIGHLIGHT

In the style of the original export ale using Old English hops, married to traditional malt, this IPA is full bodied and satisfying with a clean and fresh tasting flavour.

HIGHLIGHT

Brewed in support of the British & Irish Lions 2017 tour. Made with New Zealand hops, this is zesty with a refreshing start developing in to a powerful bitterness.

PRICE

£135.28

PRICE

£121.91

PRICE

£117.99

Timothy Taylor and Co Ltd

Oracle STYLE SEE SMELL TASTE

Golden Ale ABV 4.0% Golden Citrus Juicy, grapefruit, refreshing, crisp

STYLE SEE

PIONSHIP BE

Knowle Spring Blonde

Salopian Brewery

ALE

2 4.

Blonde Ale ABV 4.2%

Greene King Brewing & Retail Ltd

Ale Fresco STYLE

210.0 x 280.0mm Pale, golden, straw

SMELL TASTE

Golden Ale ABV 4.3%

SEE

Light Gold

Citrus, grapefruit, floral

SMELL

Citrus, hoppy, fresh

Zesty, spiced orange

TASTE

Refreshing, crisp, citrus

BITTER

SWEET

HIGHLIGHT

Oracle is a crisp, sparklingly sunflower gold ale with a striking hop profile. Dry and refreshing with a long citrus aromatic finish.

HIGHLIGHT

Knowle Spring Blonde - an easy drinking blonde, with floral and grapefruit aromas, spiced orange on the tongue followed by aromatic citrus hop flavours to finish.

HIGHLIGHT

A popular light and refreshing beer with tropical fruit and lemon citrus notes and moderate bitterness.

PRICE

£108.00

PRICE

£133.25

PRICE

£131.26

Arundel Brewery

Fullers Smith & Turner Plc

Summer Daze

Sticky Wicket

STYLE

Golden Ale ABV 4.7%

STYLE

Pale Ale ABV 4.7%

SEE

Golden

SEE

Pale gold ale

SMELL

Malt and citrus hop Citrus fruit with a lasting hoppy, bitter finish

SMELL

Fruity hops

TASTE

Tropical fruit, biscuit malt

TASTE

BITTER

SWEET

may & june deals

HIGHLIGHT

A lovely golden, refreshing beer with a fruit and malt aroma. Easy drinking, full of citrus flavours and a hoppy finish.

HIGHLIGHT

Pale gold in colour, and brewed with a unique blend of hops from England and Australia (Cricket’s oldest rivalry!), this beer is bursting with tropical fruit flavours.

PRICE

£110.85

PRICE

£135.23

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com

The Czechs believe that a fine beer can be judged from the very first sip. We do too. Thatâ&#x20AC;&#x2122;s why Pravha, the new draught 4% premium lager from Staropramen has all the iconic flavour and gentle bitterness of a high quality Czech pilsner, but is unexpectedly crisp, light and refreshing. So raise your glass in celebration and say Na zdravi! For more information please contact your Molson CoorsÂ (UK) representative.

210.0 x 280.0mm

Pravha. The unexpected side of Prague