External Areas
40% of pub goers rate the beer garden as important when choosing a pub to visit Source: Carlsberg consumer insight surbey 2014
Recommended for pubs in Mid Market Segments
External Areas Urban & Neighbourhood Pubs
A pub garden can offer the opportunity to significantly increase your retail space. Just like the interior of your pub, creating a welcoming environment in your pub garden is extremely important for customers.
URBAN NEIGHBOURHOOD
Key Urban & Neighbourhood
URBAN
NEIGHBOURHOOD
Urban pubs are often located on secondary town circuits or the outskirts of town centres close to businesses and shops, they attract business from local shoppers and office workers. ic staff training and supervision. There are, obviously, inherent dangers in the proximity of a barbecue to young children
Neighbourhood pubs are generally suburban locations situated close to roads or in residential areas which act as the local venue for residents within a 10 to 15 minute drive time.tunity for exclusivity and
privacy
Hints & Tips for Pub Garden Design Consider who you want to encourage to use the garden and when. Should you plan to introduce food / coffee / provide an external TV? If you want to attract families consider including a children’s play area to encourage them to visit. Make sure it’s in full view of many of the tables but is placed so that people who want to keep away from the noise can choose to sit in a quieter space. Ensure you know where the sun will set so you can design your garden layout to make the most of the it. Be mindful of the noise being created for neighbours. If you are creating a new facility, engage with local residents to alleviate their concerns.
Ensure licensing plans include the external area for the activities required e.g consumption, sale if there is a bar, music etc., check for any conditions that may restrict your licensable activities in the area. When using any external area or holding events, it is always good practice to carry out appropriate risk assessments. You should consider whether you have relevant measures and safeguards in place to control noise and nuisance, which may be caused to your local residents. It is advisable that CCTV is extended to cover the garden area.
Try to avoid customers walking across the car-park to access the beer garden. Offer a variety of seating. Some people will be happy with small patio tables, however larger groups will need more space. Remember people like to sit in the open air as well as under a roof covering. If you have a large outdoor space avoid placing seating areas away from the pub as this will impact on service speed. If the building is in a Conservation Area or is a Listed Building then it may affect the design and appearance of the garden and specialist advice sought.
If you wish to place tables and chairs on the public highway, you may need to obtain permission from the council. You may also require planning permission from your local planning department. Any permission is likely to come with its own set of restrictions with regard to hours of operation, numbers permitted and the prevention of any obstruction to pedestrians. Some local authorities require the area be contained within the licensed area so a variation to the premises licence may be required to cover the additional space. Does the furniture require removing when the pub closes? Is folding / stackable furniture required? If you include features such as sheds, huts or outdoor booths in your garden consider making them bookable for customers who will appreciate the opportunity for exclusivity and privacy.
Styling Features
Design Tip Traditional timber decking requires regular maintenance to retain its appearance and to reduce the potential for people to slip. A more expensive Timco composite board decking system is recommended which has better ‘anti-slip’ properties and requires less maintenance.
Below Decked solution to an existing car-park with ‘rope and post’ boundary treatment.
Top Tip Design out changes in level where possible.
Furniture
STYLING TIP A wide range of furniture is available including arm chairs which are weather resistant and come complete with waterproof cushions.
Tolix Poseur
Poseur
Poseur
Paris Cross Back
Tolix
Stackable
Wicker Weave
Wicker Weave
Round Paddle
Timber A Frame
Poseur
Paris
Fixed Poseur
Folding
Folding
Reclaimed
Scaffold Board
Fixed Seat
STOOL
arM CHAIR
TABLE
CHAIR
CHAir & WOOD TABLE SET
TABLE
Stool
BENCH
FURNITURE
CHAIR
BENCH
BARREL TABLE
CHAIR
Table
FIXED BENCH SEATING
SIDE CHAIR
DINING TABLE
WITH LOOSE CUSHION PAD
STYLING TIP Reclaimed barrel table – ideal for high footfall areas to create drinks perch. Can be painted to create a more contemporary appearance.
Boundary Treatments ROPE & POST WITH LIGHTING
Planters ROPE & POST
PLANTERS
‘NON-FIXED ’ ROPE & POST
CAFE BARRIERS
WINDBREAK AND PLANTER
are a great way to create zones in a beer garden or enclose furniture at the front of a pub.
Lighting & Heating
BLACK LANTERN PENDANT
Festoon Lighting is a great way to make your garden different to others
SURFACE WALL LIGHT
BLACK LANTERN WALL LIGHT
Top Tip Light fittings and electrical sockets must be designed for external use. LANTERN WALL LIGHT
RIBBED GLASS WALL LIGHT
WALL MOUNTED HEATER
SURFACE MOUNTED WALL LIGHT
BRUSHED BRASS WALL LANTERN
CAGE EXTERNAL PENDANT
Floor Finishes
PEBBLE SHINGLES/ GRAVEL
ARTIFICIAL GRASS
TANALISED WOOD DECKING
MARSHALLS SAXON PAVING SLAB
Pebble shingles/gravel low cost option that can cover large areas. TIMCO DECKING
Planting
Hanging Baskets DWARF WALL
NEW TIMBER PLANTER BOX
WINDOW BOXES
STYLING TIP Hanging baskets are perfect to create a feature of the main building or within the beer garden. These can be fitted with an automatic watering system.
Cover Areas
STYLING TIP Quirky sheds/huts provide a unique facility. Furniture and lighting inside make it a great space for external drinking in any weather.
STYLING TIP External lighting and heating enable a beer garden to be used all year round.
SHEDS & HUTS
TIMBER SHELTER WITH FELT ROOF
INDIVIDUAL BOOTHS
TIMBER PERGOLA WITH CORRUGATED METAL ROOF
JUMBRELLAS
PARASOLS
Accessories
Wall Art
Murals
Blankets
Hanging Baskets
External TV
Plant Pots & Display Shelving
Sign Writing to Wall
Feature External Mirrors
Festoon Lighting
Dog Watering Station
Loose Cushions
External Messges
BY SPECIALIST
Styling Features
Supplier List Company
Contact
Contact Details
External Furniture - Eclipse Furniture
Warwick Juby
eigroup@eclipse.co.uk 01452 336520
External Furniture - Leisure Bench
Colin Stapleton
sales@leisurebench.co.uk 01949 862920
Lighting Fittings - Lightique
Neil Smith
sales@lightique.com 02476 381559
External TV - TVC
Katie Leach / Jess Taylor
eigroup@tvc.uk.com 01204 377692
External Planting - PHS Greenleaf
John Batten
greenleafhospitality@phs.co.uk 0800 0902322
0121 272 5600 • eipuplicanpartnerships.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 272 5000 • eigroupplc.com Registered in England & Wales. Company no. 2562808
MG/EC/291117