december 2017
Ei Group Awards for Excellence
Live & Loud
Rewarding operator excellence
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SEE PAGEdeals 34 feature
& ideas
Discover the lure of live music
Taste of 2018 What’s new in food?
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Why spirits are so important at Christmas Spirits account for
47%
of consumers were influenced to drink from a category which they do not typically choose, during the festive period
26.4%
of total serves at Christmas Spirits outperform all other categories over the festive period CGA Christmas Report, 2016
36%
are likely to pay extra for a better quality drink over the festive period
CHRISTMAS SERVES SLOE JACK FIZZ
HO HO MOJITO
THE SPICE ROUTE
• 25ml Jack Daniel’s Tennessee Whiskey • 25ml sloe gin • 20ml lemon juice • 10ml vanilla syrup • Top w/ soda
• 50ml Bacardí Carta Blanca • 25 ml lime juice • 5 ml sugar syrup • 6 mint leaves • Top with fiery ginger beer
• 50ml Bombay Sapphire • 1 slice of fresh pineapple • 15ml cinnamon syrup • Pinch of all spice • Top with ginger ale
Build over crushed ice in a highball and garnish with mint leaves
Shake with cubed ice. Serve a highball and garnish with pineapple wedge & leaf
Build over cubed ice in a highball and garnish with mint sprig & berries
GREY GOOSE® LE FIZZ
CHAMBORD ROYALE
• 35ml GREY GOOSE vodka • 25ml St-Germain Elderflower Liqueur • 20ml freshly squeezed lime juice • 75ml chilled soda water
• 15ml Chambord • Champagne
Shake with ice and double strain into a flute, serve topped with chilled soda
Pour Champagne into a flute glass and top with Chambord. Garnish with a raspberry
TOASTY APPLE TODDY • 50ml Jack Daniel’s Tennessee Honey • 75ml cloudy apple juice • 20ml fresh lemon juice • 1 bar spoon of vanilla sugar • 100ml boiling water Add all ingredients and top with boiling water – stir and garnish with lemon wheel/cinnamon stick
Bacardi Brown-Forman Brands is a member of The Portman Group - promoting responsible drinking
december 2017 Great pubs do great business, and this issue we explore the opportunities that will matter the most to you in 2018 – from exciting new food and drink trends, to marketing your business online. We also introduce our exclusive January Bounceback offer, allowing you to reward customer loyalty with a free
Contact us Customer Contact Centre:
0 33 33 20 20 85 Publican Recruitment:
0 33 33 20 00 36 Training:
0 33 33 20 35 75 eipublicanpartnerships.com
drink in the New Year. See page 20 to find out more! Placing customer experience at the heart of what you do to is paramount to staying ahead of the competition, and with this in mind, in January, nominations open for the inaugural Ei Group Awards for Excellence, designed to recognise outstanding operators placing their pub at the hub of their local community. Find out how to get involved on page 12.
FEATURED
REGULARS
8. Try January Excite your customers in 2018
4. Business news
10. Online ordering
6. Ale of the month
Your step-by-step guide
7. Food and beer pairings
12. Ei Group Awards for Excellence
22. January calendar
Recognising operator excellence
14. Food trends 2018 New year, new pub menu
16. New Year’s Eve
Make it a night to remember
8
24. Sport 26. The knowledge
14
30. Publican news 33. Deals
18. Live & Loud Making the most of live music
20. January Bounceback
Reward your customers
21. Day in the life of…
Natalie Coleshill, The Milford Arms
24 ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 272 5000 • eipublicanpartnerships.com Registered in England & Wales, Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details
Business news Reminder of our Christmas call and delivery days Normal call day
Revised call day
Normal delivery day
Revised delivery day
Thursday 14 December
Normal
th
Monday 18 December
Saturday 16 th December
Friday 15 th December
Thursday 14 th December
Tuesday 19 th December
Monday 18 th December
Monday 18 th December
Friday 15 th December
Wednesday 20 th December
Tuesday 19 th December
Tuesday 19 th December
Monday 18 th December
Thursday 21st December
Wednesday 20 th December
Wednesday 20 th December
Tuesday 19 th December
Friday 22 nd December
Thursday 21st December
Thursday 21st December
Wednesday 20 th December
Monday 25 th December
Friday 22 nd December
Friday 22 nd December
Thursday 21st December
Tuesday 26 th December
Wednesday 27 th December
Monday 25 th December
Friday 22 nd December
Wednesday 27 th December
Thursday 28 th December
Tuesday 26 th December
Wednesday 27 th December
Thursday 28 th December
Friday 29 th December
Wednesday 27 th December
Thursday 28 th December
Friday 29 th December
Saturday 30 th December
Thursday 28 th December
Normal
Monday 1st January
Tuesday 2 nd January
Friday 29 th December
Normal
Tuesday 2 nd January
Normal
Monday 1 January
Friday 29 December
th
st
th
Exmoor Ales Loyalty Scheme In addition to the great Exmoor offers available in deals&ideas, Exmoor Ales will put £50 cash into your trade account in January 2018 when you buy a total of 15 x nine gallon firkins from 1st October – 31st December 2017. Offer includes all Exmoor brands.
live Registration for eilive 2018 opens on 1st December 2017. Sign up via the Publican Channel or Ei Publican Partnerships website.
Coming up this month December
15th
31st
Christmas
The busiest time of the year on trade. Deck the halls and prepare to profit from the party season.
Christmas Jumper Day
Get your customers to wear a festive jumper and raise money for Save the Children this Christmas.
New Year’s Eve Get ready to party! Stock up on celebratory drinks for the last big event of the year.
4 | business news deals & ideas
2nd Dec – 8th Jan 26th
Cricket: The Ashes
Offer an Australian themed breakfast for those watching the highlights from the night before.
Boxing Day Football
Make the most of the big games on TV this year by offering deals on food and drink.
January Bounceback
January
Reward and welcome customers back in the New Year with our exclusive free drink offer.
Have A Little Less, Feel A Lot Better This campaign from Drinkaware targets an estimated one-third of men aged 45-64 who drink above the low risk unit guidelines. It encourages them to cut back on their drinking, by showing them how small reductions can make a big difference to their health. You can support the campaign with a suite of digital and social media assets, which are viewable at resources.drinkaware. co.uk/campaign-assets/little-less
How are the units in your drinks stacking up?
Use our DrinkCompare Calculator to find out how many units you’re consuming throughout the week.
Have a little less, feel a lot better.
Go to drinkaware.co.uk/drinkcompare
Stay up to date on how to avoid counterfeit money in your pub. The Bank of England has introduced a new scheme to protect businesses like pubs falling victim to counterfeit money. Victoria Cleland, Chief Cashier at The Bank of England, has said that “retailers and other businesses are the front line of defence against counterfeiting”*, and they have decided to take measures to help publicans and their staff to recognise counterfeit money. If you sign up to support the scheme, you will receive a range of education and training materials to help you make sure that you and your staff are accurately and consistently banknote checking. If you would like any more information on the scheme or if you are interested in registering then please visit bankofengland. co.uk/banknotecheckingscheme *bankofengland.co.uk/banknotes/Documents/ checkingschemenewsrelease.pdf
A millennial view… Tristan O’Hana This year’s Pub Goers Conference educated operators on their guests of the future. Tristan O’Hana, editor of Pub & Bar, shares a few key learnings from the day. Since my last column, Pub & Bar magazine has hosted its annual Pub Goers Conference – a day of insightful presentations delivered exclusively to a room of modern on-trade operators at the Royal Garden Hotel in Kensington. After this year’s General Election drew out record numbers of young voters, we decided to focus 2017’s Pub Goers Conference on your millennial customers. Here are three top tips for those who couldn’t make it: They like to eat out While many headlines would suggest that the declining consumption of alcohol from young consumers is a degenerative hindrance on the industry, it’s up to operators to observe what they’re doing instead, and act on it. Millennials love to eat out. In fact, UK diners have spent nearly £55bn on eating out this year. Stick that in your pot and cook it! They have money worries Times are tough for most at the moment, especially for this youthful demographic. Millennials are stressed about money; they prefer to pick and choose specific and special places to part with their cash – something that may seem more of a treat. Ironically, this can often lead to them spending more than they would have done had they just nipped out for a mid-week drink. They’re health and image-conscious Whether they’re monitoring their step count through their smart phones or posting selfies in the gym, this generation are taking health seriously. Naturally, this has had a direct effect on what they choose to consume and when. I’m yet to see a pub list protein shakes and superfood smoothies on its menu, but I wouldn’t bet against that happening in the coming years.
deals & ideas business news | 5
Marston's PLC Jolly Mr Fezziwig What is the inspiration behind Mr Fezziwig? Jolly Mr Fezziwig was inspired by Charles Dickens. We sat around the table, looking at inspiration and creative cues from Christmas traditions and loved the idea of using a character from Dickens' classic 'A Christmas Carol'. Mr Fezziwig is a well-known character and we wanted to bring Christmas traditions back to pubs and thought it would be a good talking point.
TO ORDER SEE PAGE 43
What are the main ingredients? Mr Fezziwig contains Marris Otter and Crystal Malts, with Fuggles, Goldings and Target hops! What does it taste like? This beer has a fine balance between malt and hops and delivers a satisfying and rounded pale ale. It has a fruity nose and a good hop aroma. Perfect for warming up on a Christmas evening! Who will this beer appeal to? This is a beer that appeals to all, to be enjoyed on those cold, winter nights!
Please order your pump clip from your customer account manager or when placing an online order.
6 | ale of the month deals & ideas
DEC
This month's 'On the dray' featured beers on page 43 offer distinct characteristics and are perfect for pairing with food: Hook Norton Greedy Goose 4.2% ABV An ale made for the main dish – turkey with all the trimmings. The soft fruit and rich nut flavours will also complement a Christmas sandwich. Moorhouses White Witch 4.3% ABV The fruitiness of this beer cuts right through a slice of baked gammon on Boxing Day, served with pineapple on the side. Cameron’s Three Kings 3.8% ABV A lovely ‘starter’. The grapefruity taste will cut through smoked salmon and the rye flavours will complement brown bread and butter. Hogs Back Yule Hog 3.8% ABV Serve this beer with a chestnut and mushroom ‘nut roast’ – it will really bring out the spicy hop and warming nature of the beer. Marston’s Jolly Mr Fezziwig 4.5% ABV Serve this lovely amber ale with a juicy sirloin steak. It’s robust enough to complement red meat, more than a glass of red wine! Black Sheep Blitzen 4.0% ABV Try this lovely rich malty beer with either a plate of warm mince pies, or a slab of luscious Christmas cake. Fuller’s Holly Bush 4.5% ABV Serve with Christmas pudding; the hints of dried fruit in the beer will complement the rich flavours in the pudding. Try with Stilton too, it’s a strong enough beer to stand up to blue cheese. Greene King Rocking Rudolph 4.2% ABV The fruitiness of this beer is brilliant with a baked Camembert, with a rich redcurrant sauce on the side.
Meet me at live Annabel Smith It’s over two years since I started matching the On The Dray beers with food, and penning these features for deals&ideas in conjunction with the There’s a Beer For That campaign. So I’m a little bit excited that I’m going to get chance to bring it all to life at the eilive trade shows at the beginning of next year. We’re going to be holding the masterclasses at each of the shows and the Beer & Food Theatre, where you will get the opportunity to try a selection of beer styles along with food samples. We will give you a few tips and hints about how to match beer with food in your own venue, and answer your questions about what beers pair best with your own food menu. Each session lasts 45 minutes and I would love to meet as many of you as possible to explain the support the ‘Beer for That’ campaign can give your own outlet (as well as try a few different beers!). After each session there will be opportunity to have a chat about your own beer range and food offering so I can give you some bespoke advice. Tickets for each session are limited. You can book your place at the session of your choice prior to the shows via the Publican Channel or the Ei Publican Partnerships website from 1st December. What’s there to think about? Beer tasting. Food sampling. A living breathing Beer Sommelier in action, and a chance for a sit down. Get yourselves signed up now! You can email Annabel your questions direct at beersommelier@eigroupplc.com or
for more information and instant access to food & beer matches, visit beerforthat.com/beer-match or simply tweet the name of a food to @BeerForThat with the hashtag #BeerMatch for an instant reply.
deals & ideas there's a beer for that | 7
T Dry January When it comes to ensuring your takings don’t hit a dry spell in January, you’ll need to come up with enticing and inventive ways to lure your customers into the pub. Not only will they be feeling the pinch on the purse strings after Christmas, they’ll also be looking to counteract festive excess, likely to shun alcohol in favour of exercise. 'Try January' can give you a healthy kick-start to 2018. Counteract the profit implications that 'Dry January' presents to your pub by offering customers the prospect of trying something new, whilst also positioning your pub as somewhere they can socialise without over-indulging.
Deal or no deal? Deals on drinks will be popular as customers crawl towards that elusive January payday. You don’t need to run offers all day, try ramping them up during busy periods, like after-work or Thursday through to Sunday – it's a great way to encourage extra sales. Why not try…. Buy two large glasses of wine and get the rest of the bottle free Buy one get one free on packaged craft beers 2-4-1 on selected cocktails before 7pm Double up…for just an extra £1 on selected spirits
After a month of indulgence, it’s no surprise many of us choose January to jump on the dieting bandwagon. Add pounds to your food profit by using January to revamp your menu offering. Adding one or two lighter options will appeal to calorie conscious customers, and can also be introduced at a special January sale price to encourage trial. From stacked salads to hearty soups, use seasonal vegetables and locally sourced products to premiumise your offering.
Hashtag #success Join the trend and tag your #TryJanuary offers across your social media platforms, encouraging your customers to re-post to unlock special deals. From pictures of your delicious menu creations, to new products on bar, use this free of charge marketing medium to spread the word about your pub.
Big softie! Some customers will abstain from alcohol in January, so stock up on premium soft drinks! Brands like Frobishers and Bottle Green are a great addition for those who want to stay off the alcohol, but want to enjoy a premium soft drink.
January Bounceback! Drive footfall and sales in January by incentivising customers old and new to visit in the New Year with our exclusive January Bounceback promotion. With over 30,000 free drinks available, don't miss out. Find out more on page 20!
Add weight to your food profit
There has been a 75% year-on-year increase within the premium soft drinks segment.1
FREE STOCK SEE PAGE 40
FREE POS KITS Available to all participating sites
8 | try january deals & ideas
1. 2016 Britvic Soft Drinks Review
deals & ideas try january | 9
Digital support at your fingertips… Are you taking advantage of the suite of tools on offer from Ei Publican Partnerships to help grow your business? From the all-new online ordering platform, the publican dashboard and Pub Principles guides, to our experienced Customer Contact Centre team, Ei Publican Partnerships publicans have access to a wide range of support services. Have you discovered them all?
Online Ordering What stops you from ordering online? Wouldn’t being able to order anytime, anywhere and from any device save you time? Would you say no to exclusive online discounts on a wide range of popular products? Getting started is easy, just log into the Publican Channel and click the ‘order online’ logo. Build your own favourites list by searching for your most popular brands in the top menu, then add directly to your basket from here or better still click the ‘heart’ shaped image on the brand logo to add the brand to your favourites list. That way, the next time you visit, your tailored list is waiting for you. Your Customer Contact Centre team are always available on 033 33 20 20 85 if you need help finding your way around the site.
10 | online ordering deals & ideas
Don’t miss our online ordering video tutorials on the Publican Channel
Publican Dashboard Our Publican dashboard includes a host of tools to help you get more out of your business. For instance, there's our GP Surgery – where you can use our gross profit tool to assess if you’re getting the best return from your range. You can also review your agreement details, access design and print services for POS and promotional materials, as well as download our range of Pub Principles Guides. These guides have been created in partnership with industry experts such as Cask Marque, Diageo and Gamestec, who share knowledge and best practice from across the industry.
Tablet view
Search function
New & improved
Mobile view
Desktop view
Product Page
Brand image including heart logo for the benefit of highlighting how to 'add to favourites'
Product pages
Product images, videos & PDF
You can navigate between product images by clicking on the grey arrows, you can also hover your mouse over the image to zoom in. Located below the image, selected products feature multiple images, product videos and pdf documents. To view these, click on the icons below.
E-newsletters
Stock status is highlighted under the price on the product page and in the search results. If a product is “Out of stock” you will be unable to add the product to basket. In stock 6
exclusive promotions, free POS and sign up options for industry events like National Pub Fortnight and Cask Ale Week. If you’ve previously opted out of receiving the newsletters, consider signing up again, the benefits far outweigh this extra email in your inbox. To re-subscribe please speak to
You can identify if products are on promotion by a blue badge located on the product page. Badges can also represent featured sections. Click on the badge to view the promotion on offer or to browse other products in the featured section.
your Customer Contact Centre confirming which e-mail address needs re-subscribing.
Product availability
Have you signed up for our e-newsletters? These regular email bulletins include links to
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Tip
Out of stock
The Customer Contact Centre Think of the Customer Contact Centre as a one-stop-shop for all your business needs. Let us do the leg-work for you – from liaising with third parties to helping you get the best deals for your business, we’re on hand. We know that it’s not always easy to communicate online, so never fear, we’ll always be here to help you.
Getting started If you don’t currently have access to the Publican Channel or online ordering tools, please call the Customer Contact Centre 033 33 20 20 85 where our team will trigger your log in details and get you up and running online.
deals & ideas online ordering | 11
Rewarding excellence Last month we announced the launch of Ei Group Awards for Excellence 2018, our newly devised awards programme designed to reward and recognise publicans and their teams who deliver operational excellence across the Group. The awards will be judged by a panel of industry experts, and are comprised of 16 different categories*, including: Cellar Standards
Best Marketing Initiative
Best Community Hub
Best Newcomer (12 months max in pub)
Best Sports Venue
Best Outdoor Area
Best Food Offer
Best Craft Union Pub Company
Best Joint Investment
Best Bermondsey Pub Company
Best Turnaround
Best Managed Investments Partnership
Best Live Music Venue
Lifetime Achievement Award (long-serving publican)
Best Multiple Operator
Ei Group Pub of the Year
12 | rewarding excellence deals & ideas
*Categories subject to change
How to enter Enter online from 4th January at eigroupawards.com where you will need to complete the questions in relation to the category you have chosen to enter. You don’t need to restrict yourself to just one if your pub excels at a multitude of offerings! Have a look online and see what categories would suit you best. Drafting an award entry can be daunting – very few people like talking about themselves or their successes. However the time investment is well worth it, as the PR opportunity that stems from being shortlisted or winning an award can be hugely beneficial for your business, driving new custom and putting you on the map. Also, by going through the entry process, you have the opportunity to focus on what you have achieved in your pub, allowing you to see where you could improve in the future. It’s also a fantastic morale booster for your team going through the entry process and even more so if you win.
Here are our tips on compiling a stand-out entry… I dentify the right category for your business. You could enter the awards to celebrate everything from your marketing campaigns to your food offering. Take the time to review each of the categories in detail ake sure you stick to the M submission deadline and leave plenty of time to write your entry. Late submissions will not be counted so are a wasted effort, and rushing your entry you run the risk of leaving out vital information or underselling your business ead the entry criteria and R ensure you understand what the judges will be looking for
and stick to it. If in doubt, speak to your Regional Manager who will be able to help ring your pub to life through B your submission. Excite the judges, highlight some of your achievements and initiatives and back them up where appropriate. From video of your buzzing live music events to photographs of your pub garden in full bloom, really shout about your stand-out features Be passionate and innovative to really illustrate why you and your pub stand out from the crowd. Don’t be shy, celebrate your business.
We spoke to last year’s Community Heroes Award winner, Russell Clark. He offered his insight into what it takes to be an award-winning pub. “One of the most important factors when you’re looking at your award submission is to be truthful and be yourself. Last year, we highlighted the wide range of community projects we’ve organised, and what a difference we had tried to make to our customers and local community. An important ideal we choose to work by is invest in your community and your community will invest in you, and it seems to have worked, as we can now call ourselves an award-winning pub!"
Open for entry from 4th January 2018
Please note the award ceremony will now be on 10th July 2018. Check future issues of deals&ideas for more information.
deals & ideas rewarding excellence | 13
Food focus: Trending Tastes 2018 It’s that time of year again, when the experts look ahead to predict what the next big trend for 2018 will be, and no less so than within the food industry, as customers look to seek out increasingly new and exciting flavour and taste experiences. More often than not, you’ll be competing for your customers' attention against a wave of high street chains and street food outlets, as well as delivery services which are dropping restaurant quality cuisine right to their front door, so it’s really important to make sure your menu offering is reflective of what’s going on in the wider market, whilst still boasting those pub classics you just can’t replicate in any other dining environment! Start to think about your 2018 menu evolution now, and use January as a test-bed for new dishes. On page 8 we share ideas on how you can encourage your customers to try out new food and drinks during the traditionally quieter January trading, so why not consider trialling one or two new dishes a week at a special price across the month, and ask your customers for honest feedback on them? The stand-out winners will then be no-brainer dishes for your 2018 menu.
14 | food trends 2018 deals & ideas
Andy Jess, Catering Development Manager at Booker, shares his food predictions for the year ahead.
All-day brunching Bottomless brunch anybody? This trend has really taken off over the last couple of years and sees no sign of abating. Dining occasions are becoming less defined and this breakfast and lunch hybrid can be found on most high-streets paired with a compelling drink offer like unlimited prosecco, which pubs can tap into easily.
Sharing is caring Sharing platters are an easy way to cater for groups and tap into the casual dining trend. Why not create a small menu of different sharing plates inspired by global flavour, like Mexican nachos, Italian anti-pasti or even Turkish meze?
Slice it up Pizza is set to be one of the biggest pub food trends of 2018. Low cost to produce, a 2016 Morning Advertiser report cited possible margins of up to 80%. Mama mia, that’s got to be worth getting involved in!
Finger lickin’ chicken Poultry has long been a favourite on pub menus. Elevate the traditional chicken wing with a variety of sauces and coatings that give your customers a kick!
Earn up to 7% cash back from Booker and Makro Ei Publican Partnerships publicans can now benefit from a minimum of 2% cash back, which could increase right up to 7% on purchases made at Booker & Makro. This is payable every quarter based on your average weekly sales.** With Christmas coming up, there’s no better time to stock up on essential ingredients... but just how much could your rebate be?
**Excludes Drinks & Tobacco purchases
AVERAGE NON-DRINK/NONTOBACCO SPEND PER WEEK
% REBATE PAYABLE
£1 – £249
2%
£250 – £499
3%
£500 – £999
5%
£1,000+
7%
deals & ideas food trends 2018 | 15
Party your way to profit! For many of you, New Year's Eve will be one of busiest and most profitable nights of the year. From revellers looking to drink and dance the night away, to diners looking to indulge in their last feast of the year, you shouldn’t see your bar or restaurant empty come the 31st December! Double the opportunity…
3, 2, 1... party time
The party atmosphere will certainly impact upon your wet-sales, with spirit sales in particular soaring at this time of year, accounting for 26% of total festive serves1 – outperforming all other categories. Stock up on premium blends and quality mixers, and upsell to double measures to maximise your profit opportunity. Don’t miss our article on page 29 exploring the art of the perfect spirit serve.
By now, you’re likely to have already planned and advertised your New Year offering, but if you’re still looking for inspiration, themed parties such as 1920’s or 1980’s are really popular and a lot of fun. There are likely to be two spikes in ticket sales, one when you first advertise your event, the second the week before the event, so remember to save some tickets back for less organised customers!
Uncork success
By offering a cocktail on arrival and a glass of bubbly at midnight, customers will feel like they are really getting their money’s worth and you’ve pulled out all the stops. Keep partygoers in your pub after they've sung Auld Lang Syne by bringing out light bites after midnight, like hot dogs or bacon sandwiches.
Red, white and sparkling wines like prosecco will be a big hit over New Year. If you’re introducing a New Year menu, suggest wine pairings for each course. The biggest opportunity however lies in the fizz... from pimped up prosecco cocktails to a glass or two of champagne at midnight, sparkling options are a must to stock at this time of year.
SAVE £2.40 SEE PAGE 41
16 | new year's eve deals & ideas
1. CGA Christmas Research 2016
Just one more song, DJ. Live music and entertainment is a must on the biggest night of the party calendar. Depending on your customer demographic, either opt for a DJ or a live band. Whichever you choose, keep it upbeat, and clear plenty of space for dancing the night away! Turn to page 18 for advice from Live&Loud on choosing the right act for your pub.
POS KITS
Available from design and print in emarket
The morning after the night before‌ After a night of singing, dancing and celebrating, offer your customers the perfect hangover cure. New Year's Day brunches give customers a reason to come back and reminisce about (or try to remember) the night before. Just remember, before you open the doors on 2018, make sure your pub is clear of any sign of the night before, and your staff are on top form to welcome your first customers of the year!
This year, both Christmas Eve and New Year's Eve fall on a Sunday. If you usually close early on Sundays, you may need to apply for a Temporary Events Notice (TENS). Visit gov.uk/temporary-events-notice for more information.
FREE STOCK SEE PAGE 37
deals & ideas new year's eve | 17
Make it live, make it loud… Whether you’re hosting a soulful acoustic set or your customers are crooning along with a classic tribute act, live music is a proven footfall and revenue driver. It is also an opportunity to support your local community by encouraging local emerging artists and grassroots acts to perform in your pub. It’s easier than ever to host a gig in your pub. You don’t need a licence for audiences up to 500 people (time restrictions apply) and Ei Publican Partnerships have joined forces with entertainment booking service Live&Loud, who can provide all the tools and support you need to get your music offering off its feet!
How does it work? Live&Loud unlocks access to over 10,000 artists nationwide. The service will find the best act for your pub, based on location and genre. The relaunched website has a fresh new look, and is optimised for mobile use, making it easier than ever before to manage your events.
Our Sunday lunch customers are staying longer & coming back more often thanks to some great artists from Live&Loud
Live music stats 24%
of publicans
reported an increase of takings of 25%-50% on nights when they had music and 71% reported an increase of 10%-25%1
18 | live music deals & ideas
Ei Publican Partnership publicans have access to an exclusive offer which includes: • Free sign up • No contract • No subscription • ‘Pay As You Go’ with a £15 booking fee per gig (usually £25) • Venue pays artists on the night or can use a secure payment processing sytem for a 5% fee • S ign up for free at ei.liveandloud.com and enter promo code EIG03
My mid-weeks are packed because of live music
£306
44%
on wet sales on weekdays and up to £667 at weekends from pubs that host live music nights2
during the week and 60% over the weekend from live music2
More spent
Profit uplift
1. Live entertainment works! Equity. 2. CGA Strategy
Get your pub rocking and rolling with these top tips from Live&Loud’s Mick Newton For helpful advise and tips on how to plan and implement events to drive weekly footfall, don't miss the Pub Principles guides to Event Planning, Rhythm of the Week and Making the most of Live Music
What’s the best night to put on live music? The venues that get the most from live music, host on the same nights consistently so customers know when to expect entertainment. How do I know what type of music is right for my pub? Different types of live music are a great way of introducing new groups of customers to your venue. Host multiple music nights of different genres to attract different crowds and see what works for your business. How much should you pay for an event fee? If you have your own PA system you can usually get a better deal. We recommend £150 as a starting point for an artist fee for venues beginning to book live music. Live&Loud allows you to either pay the artist on the night or we can handle the payment for you digitally. How much time do you need to promote an event? The earlier you book a musician, the sooner you can advertise it, meaning better footfall for the event. We recommend no less than 3 weeks in advance. Sharing bookings on your social media accounts will help draw new people to your gig, and don't forget to print posters automatically from your Live&Loud profile – old school still works! Get a great reputation with the artists The best way to build reputation with artists is to put on regular music and book slots quickly so artists aren’t left waiting. Don’t be afraid to click ignore to a request that isn’t right – artists would rather know sooner.
When I hosted my first Live&Loud night on a Sunday I had five times the amount of customers through the door
JOIN US FOR
POS KITS
Available from design and print in emarket
LIVE MUSIC
ACT:
DATE : TIME:
SAVE £5
SEE PAGE 35
deals & ideas live music | 19
Over 30,000 free drinks to giveaway!
January Bounceback Banish the January blues in your business by getting involved in Ei Publican Partnerships' exclusive January Bounceback campaign! Why should I do it? Designed to encourage additional footfall during the traditionally quiet post-Christmas period, the initiative will attract new customers, repeat visits and increase sales whilst rewarding customer loyalty this New Year. Previous Free Pint giveaways during National Pub Fortnight and Cask Ale Week have successfully attracted new customers with up to 34% of customers having not visited the participating pub before. Completely free to get involved in, once you’ve signed up your pub will receive a free POS pack and social media assets to help promote this fantastic supplier funded promotion. Don’t miss out, sign up today! • When you sign up we will include your pub on the Free Drink Web app
• The Free Drink Offer will be advertised to consumers centrally via paid for social media and voucher sites to attract new customers to your pub • You will receive point of sale to promote the offer in your pub to your customers to encourage them to sign up for a voucher during the busy December period • Every customer who registers on the app prior to launch will receive an email when the offer goes live on the 8th January 2018 • When the customer uses the app and receives a voucher they will bring their voucher on their smart phone or tablet to the pub • All you need to do is to hit redeem on the voucher and give them their free drink • All redemptions will be tracked and credited back to your account the following period
Sign up by 1st December to guarantee your place
Don’t miss out on offering your customers these great free drinks!
HOUSE! THIS ONE’S ON THE
FREE POS KITS For a full list of participating suppliers and terms and conditions, visit eipublicanpartnerships-mail.com/p/T4X-72V/january-bounceback
20 | january bounceback deals & ideas
Available to all participating sites
Day in the life of... Natalie Coleshill, publican at the The Milford Arms in Isleworth A sporting success Publican Natalie Coleshill has been at the helm of The Milford Arms in Isleworth for three and a half years. In that time, with the support of her team, she has transformed the pub into the hub of the community. Famed locally for being a great place to enjoy live sport, here she shares her advice on getting the atmosphere just right for fans heading to the pub to watch the big match. Sport is a big part of your retail offering. What makes your pub such a great place to enjoy live sports screenings? We have eight TVs inside our pub and one external TV. We can play three different screenings at once and I think that really helps as we can show a variety of sport for different audiences at the same time. How do you cater for sports fans without alienating other customers? Because of the size of our pub we are able to create a kind of zoning system. We have an area at the back of the pub that is quieter where you can dine and drink. Then we have all of our sports equipment in one area, such as our pool tables, dartboards and our flatscreen TV’s to create a sports hub.
On a big match day, how busy does the pub get and how do you and your team prepare for the rush? We’re lucky that our bar area is large, meaning we can cater for larger groups. We position our screens away from the bar, and because of that, we have don’t really have sports fans hovering at the bar whilst they watch the game, there’s a steady flow of customers coming to the bar and importantly, less queuing and bustling for a pint. With a big summer of football coming up next year, what’s your number one piece of advice for other publicans to improve overall atmosphere and viewing experience for sports fans? You need to deliver an atmosphere that outrivals watching the match from their sofa. AV equipment needs to be high-quality and working correctly, delivering an excellent sound and picture, making sure the volume is just right. Keeping an eye on the fixtures is also important so you know when your big rushes will be and you can staff up accordingly. For really big matches, try ticketing games where people can reserve a table and table service is on offer. Barbeques are a good way to ease pressure on your kitchen. For the FA Cup Final we created burgers named after Chelsea and Arsenal players, which was good fun. Ultimately, preparation is key. Get it right, and you’ll see the results in your profits!
deals & ideas day in the life of | 21
january
monday
tuesday
1
New Year’s Day Football: New Year’s Day Football
Football: Carabao Cup Semi Final – 1st Leg Checkatrade Trophy Round 3 (date tbc to be played this week) Cricket: 5th Ashes Test Match Tennis: Australian Open
First delivery day for January deals*
8
9
10
16
Tennis: Australian Open
17
22
Tennis: Australian Open
23
Tennis: Australian Open
24
30
31
Tennis: Australian Open
1
Start the year as you mean to go on, attract sports fans with live football
Raise awareness that you're screening the tennis by promoting with POS available from design and print on the Publican Channel
Attract families who didn’t celebrate New Year's Eve with a set New Year's Day lunch Whatever you do... make sure your pub is ship shape from the celebrations the night before
3
Tennis: Australian Open
29
First delivery date for February deals
2
15
Football: Carabao Cup Semi Final – 2nd Leg Checkatrade Trophy Round 4 (date tbc to be played this week) Tennis: Australian Open
New Year’s Day
wednesday
Football New Year's Day football, FA Cup 3rd and 4th rounds and Carabao Cup semi finals take to our screens this January
Offer deals on beers that reflect the nationalities of the finalists
Miss the half-time rush at the bar by offering table service or pre-ordering options
15 – 28
Kick-start your drink sales by offering deals on 4-pint pitchers, bottles and buckets
1
22 | january calendar deals & ideas
6
8
22
27
*Subject to change dependant on Christmas call and delivery schedule
thursday
Cricket: 5th Ashes Test Match
friday
4
saturday
Twelfth Night of Christmas Cricket: 5th Ashes Test Match
11
Tennis: Australian Open
First order date for February deals Burns Night Tennis: Australian Open
18
25
5
sunday
Football: FA Cup 3rd Round Cricket: 5th Ashes Test Match
12
19
Tennis: Australian Open
26
Last delivery day for January deals Australia Day Tennis: Australian Open
1
2
6
Cricket: 5th Ashes Test Match
13
Tennis: Australian Open
Football: FA Cup 4th Round Tennis: Australian Open
7
14
20
Tennis: Australian Open
21
27
Tennis: Australian Open
28
3
January Bounceback
4
January
Drive footfall and sales in the New Year Free drink offer funded by a range of suppliers Turn to page 20 for more information about how you can sign up your pub
International Celebrations Australia Day and Burns Night both fall in the last week of January Opportunity to offer themed food & drinks promotions Look out for Point of Sale on design and print via the Publican Channel and decorations from Peeks
25
26 deals & ideas january calendar | 23
Hit the bullseye this December This December, your customers have more than just Christmas to look forward to, with an array of hotly anticipated sporting events coming up, including the World Darts Championships. It’s the nation's favourite pub game, and as of 2005 darts became a bona fide sport in its own right. Popular both in the bar and on the box, the World Championship Darts will be televised from the 14th December – 2nd January live on Sky Sports, giving you a two-week window to attract darts fans and boost trade. The weekday sessions start at 7pm, and the weekends will have a lunchtime session starting at 12pm, so double the reason for customers to watch the live action over a pint in your pub.
Shoot for success with these sporty ideas… ost a charity darts match over H the Christmas break to drum up interest in your offering.
urn up the music for the T players’ walk on to create that pre-game excitement!
eward loyalty with R bounceback offers for customers wanting to watch multiple matches in your pub.
he action will be shown live T from Alexandra Palace in London. Offer deals on beers brewed in our capital city in celebration.
erve up a simple menu S of festive bar snacks like pigs in blankets, cheese and cranberry bites and turkey and stuffing sandwiches to extend customer dwell time. reate a similar buzz to a C live sports venue by handing out novelty objects such as foam fingers and placards over the championship.
This month in numbers 2016 World Darts Final
attracted more people into pubs than any Champions League game in the whole of December 20161
24 | sport deals & ideas
POS KITS
Available from design and print in emarket
400,000 People watched
last year’s World Grand Prix darts final in a pub or bar1
75%
of sports fans
claim if there was no queuing at the bar, they would be more keen to watch the game at the pub2
Don’t miss our Pub Principles Guides designed to support your sports offering available from the Publican Channel.
Festive football As well as the darts, there’s plenty of live football action on screens over the festive season. Make sure you tune into these key matches live on Sky Sports. Sat 2nd December
Chelsea v Newcastle Utd
Sun 3 December
Bournemouth v Southampton
13.30*
Sun 3rd December
Man City v West Ham Utd
16.00*
Sat 9th December
West Ham Utd v Chelsea
12.30*
rd
12.30*
Sun 10th December Liverpool v Everton
14.15*
Sun 10 December Man Utd v Man City
16.30*
Sat 16th December
12.30*
th
Leicester City v Crystal Palace
Sun 17th December WBA v Man Utd
14.15*
Sun 17th December Bournemouth v Liverpool
16.30*
Mon 18th December Everton v Swansea
20.00*
Fri 22nd December
Arsenal v Liverpool
19.45
Sat 23rd December
Everton v Chelsea
12.30
Sat 23rd December
Leicester City v Man Utd
19.45
Tue 26 December Tottenham Hotspur v Southampton 12.30 th
Tue 26th December Liverpool v Swansea
17.30
Wed 27th December Newcastle Utd v Man City
19.45
Thu 28th December Crystal Palace v Arsenal
20.00
* NB Subject to slot movement due to EFL Cup but will remain a Sky live game.
SAVE £££
SEE PAGE 35
94%
of sports fans
said that if they had a good experience watching sport in a pub they would return3
1. Sky Sports 2. Carlsberg Consumer Insights Report 3. Morning Advertiser
deals & ideas sport | 25
The knowledge Cue profits Pool tables and teams are an established part of British pub culture, but did you know that they could also drive income to other gaming and entertainment machines as well as drive wet sales? Helena Rudd, Marketing Director at Bob Rudd, gaming and amusement machine operator, explains; “It’s a no brainer really, pool team squads usually consist of around 12 people each so that could be 24 customers per pool night in your pub. We recently carried out some research and as suspected, customers that play pool are really likely to play other gaming and entertainment machines, and income shoots up as a result of this extra footfall.”
“There can be a fair bit of waiting around during pool games and tournaments too, and depending on the amount of pool tables you have on your premises, you may have a significant amount of additional customers who will want to preoccupy themselves whilst they are waiting for their turn on the table. Creating an
appealing gaming machine area, one close to the pool area, will be a really attractive proposition. Not to mention, the research also revealed that the pool team players were drinking 4 to 5 pints each during pool tournaments, thereby boosting wet sales too. Win win, unless you're on the losing pool team of course!”
We host a pool night each Thursday, and machine income averages around £150. Our average weekly AWP is £250. So approximately 60% of our weekly machine income comes from the pool team! Ei Publican Partnerships Publican
Log into the Publican Channel to download the Pub Principles Guide for Gaming Machines. The guide is full of useful information aimed at growing your machine sales. It also has supplier contact information if you are looking to take machines on in your pub.
26 | gaming deals & ideas
Social Media Trends for 2018 "With social media being one of the most important ways pubs communicate with customers, being up to date on what social media practices to employ can give you the edge on your competitors. In 2017 we saw new elements of social media employed more and more throughout the year, such as live video," explains Matthew Jones, Digital Services Manager at inapub. Don’t miss these trends in social media coming up in 2018. Video content is one of the major growth areas of social media. 90% of shared content on social media was video in 2017. This will continue to grow as this type of posting is seen as more authentic by customers than other types of business posts. Pubs should look to post video content wherever possible, including live video and Boomerangs on Instagram. These involve short, looping videos, to reach more customers and to promote food and drink. Throwaway content is looked upon by many social media users as the most reliable and authentic. Stories on both Instagram & Snapchat are the most effective examples of this, with Facebook adding more features in 2018. These story posts, which last only 24 hours, give a real sense of what is happening now to customers. For a small price, you can also pay for a Snapchat Geofilter, which creates a
bespoke location tag so users can spread awareness and engagement of your pub in one swipe. The fear of missing out (FOMO) on what you show them can be an effective motivator in driving footfall to pubs. Pubs should look to adopt Instagram if they haven’t already. Instagram’s user base grew by an estimated 200 million users in 2017, with that growth rate expected to continue in 2018. Instagram is integrated with Facebook, saving any publican time as one post can reach 2 different platforms' followers at once.
Want to learn more about running a succesful business? Don't miss our Instagram Pub Principles Guide available from the Publican Channel.
deals & ideas digital | 27
THE NATION’S ORIGINAL & FAVOURITE MIXER BRAND* When Jacob Schweppe introduced his range of tonic waters, little did he know that the brand would become the UK’s no.1 mixer brand* and remain a symbol of refined refreshment to this day. Well, good taste never goes out of style.
BORN IN 1783 CRAFTED FOR TODAY 1783
The new range of unique natural flavours. Beautifully balanced, expertly crafted by mixologists, perfect for pairing with premium spirits. Inspired by the master.
GET IN CONTACT TO FIND OUT MORE AT CONNECT@CCEP.COM OR CALL 0808 1 000 000. *Schweppes is the #1 branded product for mixers. Based on Nielsen volume and value MAT 02/09/17 & CGA volume and value 15/07/17. © 2017 European Refreshments. All rights reserved. SCHWEPPES, the FOUNTAIN DEVICE and the 196 GRAPHICS are registered trademarks of European Refreshments.
THE U LT I M A T E MIXER
Create your perfect serve with a spirit from our MEGA DEAL on pages 37-39
The perfect serve… Spirits Christmas is a special time of the year. A time when customers will be celebrating with friends and family as well as a time when spirit sales tend to soar.
So go that extra mile to impress your customers with the perfect spirit serve over the indulgent festive season to drive sales and showcase your excellent retail standards, helping your business stand out from the competition. Spirit sales in pubs are now worth £1.7bn, having risen by 4.8% compared to the previous year, according to recent CGA Strategy data. This is being driven by gin, flavoured and spiced rums and non-cream liqueurs in particular, according to the report.
With 4 out of 5 consumers reportedly knowing how their drink should be served*, customer expectations are higher than ever. Your staff will be the important first impression to a perfect serve experience, so starting the process off with a smile and exceptional knowledge about the drink they will be serving is vital.
20% of cash
through tills can be attributed to spirit sales1
£1825 The average
incremental profit opportunity from upselling to a premium brand2
Aside from taste, presentation is what makes, is what makes a drink perfect according to 78% of consumers. The drink has to look good as well as taste good.
Don’t miss these five simple steps to spirit perfection:
3. Add your branded spirit
1. Take a clean, dry glass
4. Top up with the mixer
2. Fill glass with ice
5. Finally, garnish with a wedge of fruit and serve
1. Diageo Spirits Revolution guide to upselling 2. TNS Omnibus Perfect Serve Survey 2012 via Diageo
For more information on the perfect spirit serve, don’t miss the new Pub Principles guide created in association with Diageo available via the Publican Channel or your Regional Manager.
deals & ideas retail excellence | 29
Publicans & pubs in the spotlight Celebrating being an award winning ‘Woman in Business’ The Queen Charlotte, Andover Publican Victoria Thorp has won the “Women in Business” category at the annual Test Valley Awards ceremony. With 170 entries and 18 businesses shortlisted for the top six spots, it is a true testament to the hard work Victoria has put into running her business. Victoria, who only took over the site 18 months ago, has truly made her mark on the Andover pub, having already set up a charity initiative raising money for those affected by cancer, which has received donations from Manchester United and Southampton football clubs. Victoria reveals, “I’ve always wanted to do charity work and a few months ago one of our regular customers was diagnosed with cancer. I decided to set up The Queen Charlotte Foundation, to help local people suffering from terminal and chronic illnesses, and others affected by it.” A fantastic achievement for a publican dedicated to supporting such a worthy cause.
Taste of the West The Chagford Inn, Newton Abbot The Taste of the West Gold Award for SouthWest Dining Pub has been awarded to The Chagford Inn for the second year running. The pub strives to make most of their food in-house, and to source all produce as locally as possible, and they change their menu daily to make sure they have the freshest ingredients available for their customers. Their added ‘Beef Menu’ is a notable touch as they display a variety of different dishes using various parts of the animal. Publican John Freeman has said: “We pride ourselves on using as much local produce as we possibly can. Our beef menu is a prime example of that, we take the whole animal from a farm less than half a mile away and use every part of it, creating everything in house. Our staff’s knowledge in what we do and how we do it is extremely commendable. Using locally sourced produce is very popular and it has truly integrated us into the local community”
30 | pub news deals & ideas
National Gastro Pub of the Year The Bladebone, Bucklebury The Bladebone in Bucklebury recently won another award to add to the ever growing list, having been named as National Gastro Pub of the Year at the Food Awards 2017. It’s been a great year for publicans Richie and Charlotte Sanderson, who also won Best Destination Pub at the Muddy Stilettos Awards Berkshire 2017. The Bladebone underwent major refurbishment earlier this year and has transformed their pub into the hub of the community. Regional Manager Richard Bentley said: “When I first met the current publicans, Richie and Charlotte, I knew they had the enthusiasm, local knowledge and ability needed to make the pub a success.”
A night to remember
Community fundraising
Blooming Marvellous
The Plough Inn, Tiptoe Steve Weal, publican at The Plough Inn, Tiptoe, has managed to smash his charity targets for his annual fundraiser, raising money for the Oakhaven Hospice Trust and Wave 105 Cash 4 Kids programme. The fundraiser included a raffle and tombola, live music, a BBQ and more. His target was £3,500 and he raised a staggering £5,710, an incredible achievement. Steve told us: “We have chosen these charities as we, and our local community, wanted to support local people in need. This year was exceptional with many tradesmen who drink in our pub donating days of their services for our auction. This helped us raise our record amount of nearly £6,000. I’m not sure how we are going to beat this amount next year, but I’m sure with the continued support of our locals and all the fantastic donations we received from local companies, we will have a really good go.”
The Royal William IV, Lincoln Publican Chris Bulaitis had a very successful day at the Select Lincolnshire Awards 2017. No stranger to taking home a trophy, Chris was awarded Pub of the Year for The Royal William IV. He was also runner up in the same category with another site, The Horse and Groom, which previously won Pub of the Year in 2016. Another of his pubs, The Duke William, came runner up in the Restaurant of the Year category. Regional Manager David Hill said: “Considering he only took The Royal William IV on 12 months ago, this is quite an achievement. Congratulations to Chris and his team from the entire Ei Publican Partnerships team.”
The Flemish Weaver, Corsham The Flemish Weaver in Corsham has won Gold at the local Bloom Corsham Competition 2017. The competition recognises local and public groups who take time to make their communities a greener, cleaner and prettier place. Publicans Steve Fowler and Rob Carter have been at The Flemish Weaver for nearly a year and have managed to transform the backyard and front area into a quirky space that customers have enjoyed all summer long. Regional Manager Carol Reid commented: “It’s a great compliment to the personal investment they have made into the pub since they took it on a year ago.” A blooming fantastic achievement!
deals & ideas pub news | 31
DRAUGHT BEER & SUPPORT AVAILABLE ACROSS EI GROUP.
To discuss an install and support package please email sales@meantimebrewing.com or call us on 0208 293 1111
REKORDERLIG PEAR & REKORDERLIG APPLE NOW AVAILABLE ORDER ON-LINE OR VIA YOUR CUSTOMER CONTACT CENTRE REKORDERLIGCIDER
/REKORDERLIG
Save £££ and stock up for the festive season
may december & june deals deals Deals are effective on deliveries between 26th November and 30th December 2017 TERMS & CONDITIONS All offers are available to Ei Publican Partnerships only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Ei Publican Partnerships shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Ei Publican Partnerships reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Ei Group plc may be recorded for quality and training purposes.
Cask Ale
december deals
SAVE £££
moor Product is Ex ristmas Ch a th wi e Al ndard pump clip. Sta p clip pum Exmoor Ale ed could be us as. after Christm
SAVE £6.50 per cask when you buy 2 x 9g casks from the range SAVE £7.00 per cask when you buy 3 x 9g casks from the range SAVE £7.50 per cask when you buy 5 x 9g casks from the range To view the Terms & Conditions, please visit the deals&ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online. 34
Big Brand Packaged
AVE £3 per case when you S buy 8 cases from the range
SAVE £££
AVE £4 per case when you S buy 14 cases from the range AVE £5 per case when you S buy 20 cases from the range
CRAFT BEER
SAVE £££
SAVE £3
SAVE £3
CRAFT BEER
AVE £4 per S case when you buy 2 cases
SAVE £3
NEW PRODUCT
KIRIN ICHIBAN
CRAFT BEER
AVE £2 per case S when you buy 3 cases from the range AVE £3 per case S when you buy 10 cases from the range AVE £4 per case S when you buy 20 cases from the range
AVE £3 S per case when you buy 3 cases or more from the range
AVE £3 per S case when you buy 2 cases
SAVE £3.65 AVE £3.65 per case when you buy 4 cases S from the range including 1 x Rekorderlig Pear
Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 35
december deals
CRAFT BEER
CRAFT BEER
SAVE £4
Mixed Packaged
december deals
SAVE £££
SAVE £3 per case when you buy 3 cases from the range SAVE £4 per case when you buy 6 cases from the range
SAVE £££
CRAFT BEER
AVE £3 per case when you S buy 3 cases from the range AVE £4 per case when you S buy 6 cases from the range
SAVE £3
CRAFT BEER
AVE £3 per S case when you buy 3 cases
SAVE £3
CRAFT BEER
SAVE £3 per case
To view the Terms & Conditions, please visit the deals&ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online. 36
Spirits SPIRITS MEGA DEAL FREE 70cl bottle from this selection when you buy the equivalent of 11 x 70cl bottles from the range from pages 37-39
ENHANCED DEAL ONLINE
FREE STOCK SELECTION
THE RANGE
Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com
TURN OVER FOR THE REST OF THE RANGE
37
december deals
T he first 1200 Spirits Mega Deals purchased online will receive a FREE Crisp Tonic 24 x 200ml & Light Tonic 24 x 200ml
Spirits
SPIRITS MEGA DEAL
may december & june deals deals
For deal details see page 37
To view the Terms & Conditions, please visit the deals&ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online. 38
may december & june deals deals
Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 39
may december & june deals deals
Minerals SAVE £4
SAVE £1.38
£11.99
50p per can!
FREE STOCK
FREE STOCK + POS
FREE STOCK
FREE 24 x 330ml Coke Zero when you buy 2 cases from the range
FREE 32 x 275ml mixed case of J20 + POS when you buy 5 cases from the range
FREE case when you buy 4 cases from the range
GET ME FREE
FREE STOCK
FREE STOCK
FREE 24 x 200ml Schweppes Tonic when you order 4 cases from the range
FREE 24 x 125ml Schweppes Tonic when you buy 4 cases from the range GET ME FREE
GET ME FREE
FREE STOCK
FREE STOCK
FREE 24 x 200ml Tonic when you buy 5 cases from the GET ME FREE range
FREE 24 ME x 125ml GET EE FR Tonic when you buy 6 cases from the range
To view the Terms & Conditions, please visit the deals&ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online. 40
Wines
MAKE THEIR NEW YEAR WITH A SPARKLING OFFER
SAVE £2.40 off a 75cl case of 6
SAVE £2.40
off a 187ml or 18.75cl case of 24
may december & june deals deals
SAVE £1.80 off a 75cl case of 6
GREAT VALUE AWARD WINNING WINES FREE 75cl Ponte Prosecco when you buy 11 bottles from the range GET ME FREE
Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 41
Available on The Craft Tap
december deals
Marston's Plc Otter Brewery Ltd
Black Sheep Brewery Plc
Tarka
My Generation
Shipyard American Pale Ale
STYLE
Lager ABV 4.8% (50L)
STYLE
Ale ABV 4.7% (30L)
STYLE
Ale ABV 4.5% (30L)
TASTING NOTES
A North German style Pilsner from Devon. Brewed traditionally to conform to the German purity laws. A balanced lager with a floral aroma.
TASTING NOTES
Music inspired session pale ale. Official beer of MOD Radio. The stunning result of a collaboration between Black Sheep and My Generation Beer Co.
TASTING NOTES
Shipyard American Pale Ale is a dry hopped pale amber ale with a blend of four American hop varieties. Bursting with grapefruity citrus hop aroma and flavour.
Freedom Brewery Ltd
Purity Brewing Company
Meantime Brewing Co
Freedom Pils
Longhorn
Anytime IPA
STYLE
Lager ABV 4.4% (50L)
STYLE
Ale ABV 5.0% (30L)
STYLE
Ale ABV 4.8% (30L)
TASTING NOTES
With a golden colour and subtle bitterness balancing the malt body, this beer demonstrates a distinctive citrus aroma from European and American hop varieties.
TASTING NOTES
Complex, deep citrus and tropical fruit notes with a pronounced bitterness and big mouth feel. A smooth finish.
TASTING NOTES
Anytime IPA is bursting with tropical flavours like pineapple and mango. Refreshing with a clean, dry finish.
Camerons Brewery Ltd WEST Brewery
St. Mungo
Motörhead Röad Crew
Truman's Brewery
Roller IPA
STYLE
Lager ABV 4.9% (50L)
STYLE
Ale ABV 4.5% (30L)
STYLE
Ale ABV 5.1% (6.6G Keg)
TASTING NOTES
St Mungo is a true premium lager. Its natural carbonation and firm crisp taste perfectly counter its malty body. Clean and refreshing.
TASTING NOTES
Röad Crew is an American session pale ale packed full of hoppy citrus and blackcurrant flavours delivering a crisp, refreshing, superior taste.
TASTING NOTES
A full-on IPA, brewed with the finest hops from the US and Australia. Full of tangy tropical fruit flavours with a bittersweet grapefruit finish.
Brooklyn Brewery
Brooklyn Scorcher IPA STYLE
Ale ABV 4.5% (30L)
TASTING NOTES
Brooklyn Scorcher IPA is a surprisingly feisty 4.5 % ABV IPA, genuinely imported from the USA.
You’ll only be able to dispense these brands if you have ‘The Craft Tap’ installed. Call your customer account manager on 0 33 33 20 20 85 for more information To view the Terms & Conditions please visit the Deals&Ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online.
42
On the dray in December On deliveries from 26th November until 30th December 2017
Hook Norton Brewery
Moorhouse's Brewery Ltd
Greedy Goose
Ice Witch
STYLE
Auburn ABV 4.2%
STYLE
Marston's PLC
Jolly Mr Fezziwig
Light Golden Ale ABV 4.3%
Amber Ale ABV 4.5%
STYLE
SEE
Dark copper red
SEE
Light yellow
SEE
Amber
SMELL
Blackcurrant, soft fruit
SMELL
Tropical fruit, mango
SMELL
Fruit hop
TASTE
Rich, dry, nutty
TASTE
Fruity, hoppy, biscuit
TASTE
Toasted, nutty, malty
BITTER
BITTER
BITTER
SWEET
SWEET
SWEET
A delightfully full flavoured beer, rich to the palate and displaying a rounded fruity aroma, with hints of dark fruit.
HIGHLIGHT
A light golden ale with intense aromas of tropical fruit, mango and pineapple.
HIGHLIGHT
Inspired by the character from A Christmas Carol. This rounded ale has an amber colour, fruity nose and hoppy aroma.
PRICE
£118.53
PRICE
£117.62
PRICE
£116.81
Hogs Back Brewery Ltd
Cameron's Brewery Ltd
Black Sheep Brewery PLC
Yule Hog
3 Kings
Blitzen
STYLE
Red Ruby Beer ABV 3.8%
STYLE
American Red Beer ABV 3.8%
Ruby Ale ABV 4.0%
STYLE
SEE
Ruby
SEE
Red
SEE
Dark ruby
SMELL
Malty, sweet
SMELL
Hoppy, fruity
SMELL
Fruity, raisin, chocolate
TASTE
Spicy with a hoppy finish
TASTE
Spicy, grapefruit, cinnamon
TASTE
Malty, rich, biscuity
BITTER
BITTER
BITTER
SWEET
SWEET
SWEET
HIGHLIGHT
Malty flavour with a hint of spice and hoppy finish. An easy drinking rye beer to enjoy throughout the season.
HIGHLIGHT
A rosy beer with a rye bread flavour, mingled with a hoppy grapefruit taste. At 3.8% this offers the customer a session beer during the festive period.
HIGHLIGHT
Ruby coloured with malty, chocolatey flavour. Orange peel gives the brew a distinctive Christmas fruit character.
PRICE
£124.25
PRICE
£117.92
PRICE
£124.29
Fuller Smith & Turner Plc
Holly Bush STYLE
Amber Ale ABV 4.5%
Greene King Brewing & Retailing Ltd
BUY 2 GET FREE POS
Rocking Rudolph STYLE
Premium Ale ABV 4.2%
Deep Amber
SEE
Dark copper
SMELL
Rich and fruity
SMELL
Malty, fruity
TASTE
Sweet and fuity
TASTE
Full bodied, malty, fruity
SEE
december deals
HIGHLIGHT
BITTER
BITTER
SWEET
SWEET
HIGHLIGHT
A deep red colour, this 4.5% ABV beer has a big malt character, with hints of dried fruit and subtle hop bitterness present too.
HIGHLIGHT
A full bodied beer with redcurrant and blackcurrant flavours, along with a malted toffee taste. A crisp bitter finish.
PRICE
£134.39
PRICE
£115.83 (Fixed price)
Please order your pump clip from your customer account manager or when you place your online order.
For food matching suggestions see page 7.
43
SMARTDISPENSE SETS A NEW STANDARD IN DRAUGHT DISPENSE • INNOVATIVE DRAUGHT SYSTEM
AND 4-WEEKLY PROFESSIONAL SERVICE SUPPORT THAT DELIVERS CONSISTENTLY GREAT FRESH PINT QUALITY
• FROM 1-TAP TO MULTI-TAP SYSTEMS
– SMARTDISPENSE HAS A SOLUTION FOR YOUR BAR’S NEEDS
TOP QUALITY
ENERGY EFFICIENT
LESS WASTE
TOTAL
SUPPORT
A GAME CHANGER FOR OUR CUSTOMERS “WOULD RECOMMEND TO ANYONE.” KEVIN, BELMONT CLUB
“THE SMARTDISPENSE SYSTEM HAS LED TO GREAT CUSTOMER FEEDBACK ON QUALITY OF BEER.”
“IT’S THE BEST CELLAR SYSTEM I’VE HAD AND ALSO THE MOST RELIABLE.”
DAVID MANDELL, JACK MYTTON INN
TRISTIAN, KNOWLE HOTEL
TO FIND OUT MORE SPEAK TO YOUR REGIONAL MANAGER OR VISIT US AT: SMARTDISPENSE.HEINEKEN.CO.UK