Enterprise deals & ideas - August 2015 by Stonegate Group

August 2015

Target students during Freshers' Week Make the most of the sporting season and see your profits soar Plan ahead for the festive season

SAVE £5.00

FREE POS

Schweppes 275ml Sparkling Juices

BUY ONE CASE, GET ONE CASE FREE!

OFFER AVA ILABLE FOR DELIV ERIES BETWEEN

27.07.15 AND

22.08.15

GRAPEFRUIT & BLOOD ORANGE / LEMON & ELDERFLOWER

Only 20KCAL per 100ml Schweppes, the fountain device and the 196 graphics are registered trademarks of Atlantic IndustriesÂŠ 2015. Coca-Cola Enterprises, Enterprises House, Bakers Road, Uxbridge, UB8 1EZ, Great Britain.

Welcome... With little over a month until the start of the new educational year, Freshers' Week provides a strong sales opportunity, as students settle in to their new term-time homes. See pages 8-9 for hints, tips and ideas on welcoming this potential new customer base. It’s a great time of year for sports fans too, with the first game of the English Premier League and the Rugby World Cup coming up. Make the most of these two huge footfall drivers by reading page 16. It’s also time to start planning your autumn and winter drinks offering, as well as your Christmas menu. For some great seasonal recipe ideas from guest chef and Enterprise Publican, Dominic Chapman, see page 12. Cask Ale Week starts on 24th September, and this month we look at how to prepare your pub – with hints and tips on cellar management and efficient glass-washing processes. Don’t miss next month’s bumper issue either, packed full of deals and ideas for the season ahead! The Enterprise Team

0845 601 1602

Recruitment and training:

0800 953 0072

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

This month News & trends.................................................................................... 4 Calendar.......................................................................................... 22 Publicans & pubs in the spotlight................................................. 27

Community Every little helps............................................................................... 24

Drink Ale of the month............................................................................... 7

Food Festive cheer.....................................................................................12

Business building Freshen up your student offering for Freshers' Week................... 8 Get your drinks range ready..........................................................10 Glassware and care ................................................................ 14 Prepare for kick off.....................................................................16 The rise of the pub quiz.................................................................18

The knowledge Best practice in the cellar for the perfect pint....................... 20

Recruitment This month's pick of the pubs......................................................... 30

Deals August deals.....................................................................................31 3

This month

News & trends Pubs missing out on the coffee market A survey into the UK’s coffee market by Guest Experience Management experts HospitalityGEM, has found that while two thirds of respondents expect good-quality coffee to be available in a pub, only two percent of people say they buy it in these sites the most, demonstrating a strong opportunity for pub operators keen to increase their share of this competitive market. Only one percent of people feel they receive the best service at a pub when buying coffee, while only two percent choose these sites as the place they would spend the most time when drinking in. More than ten times as many selecting restaurants over pubs on these measures. Steven Pike, Managing Director of HospitalityGEM, commented: “While on first impressions these results may not seem hugely positive for pubs, we think they represent a real opportunity for landlords to improve their sales. Pubs are seen as the heart of the community and nearly half of our respondents said they are most likely to enjoy coffee as a social event with friends, and a further quarter with their family.’’

Sign up to HMRC e-learning packages HMRC has launched e-learning packages for self-employed individuals and small employers. The programme, “Starting your own business and becoming an employer” is available on HMRC’s website along with a payroll package, offering advice and support on how to meet tax obligations. For more information visit hmrc.gov.uk/courses/syob2/syob2

Arrivals Birra Moretti 50L keg 4.6% ABV Now available in 50L as well as 30L.

Flying Scotsman 9g cask 3.5% ABV Reduced in ABV from previous 4.0%.

Fosters Gold 24 x 300ml NRB 4.5% ABV Reduced in ABV from previous 4.8%.

Hogstar New English Lager 12 x 330ml NRB 4.5% ABV Available in the South*. Brewed for six weeks, Hogstar New English Lager is a superbly balanced, unpasteurised, hoppy lager.

Thatchers Red 6 x 500ml NRB 4% ABV Available in the South*. It’s the special rich juicy apples that make this cider so refreshingly mellow and distinctively red. Full of soft fruity aromas, balanced with a fresh, sweet character. A classic with a modern twist. Serve chilled.

Thatchers Somerset Haze 6 x 500ml NRB 4.5% ABV Available in the South*. A cloudy premium cider crafted with Discovery, Falstaff, Gala and Jonagold apples to create a crisp, sweet finish. It's the juice of the Jonagold apple that brings a naturally cloudy appearance to this chilled cider.

Knight of the Garter, Golden Ale 9g cask 3.8% ABV Now available nationally.

Departures Monin caramel 70cl 0% ABV, Monin coconut 70cl 0% ABV, Flying Scotsman 9g cask 4% ABV and Fosters Gold 24 x 300ml NRB 4.8% ABV *Please speak to your Customer Account Manager for details of exact availability

Consumer spend on the up in pubs The Barclaycard consumer spend report for May found that spend on non-essential items has increased 6.2%, with pubs seeing one of the biggest increases at 14%. The monthly Barclaycard analysis shows that eating and drinking out drove the non-essential spend figures up in May, with restaurants rising 16.7%, the highest reading in the past 13 months. Chris Wood, CEO at Barclaycard, said: “Spending on entertainment and leisure, as well as bigger ticket items such as furniture, electronics and holidays was all up strongly in May. Consumers’ feeling of confidence is leading to them spending more on the enjoyable things in life.”

Continued growth for cask ales in 2015 Cask Matters reports that new figures for the first quarter of 2015 show continued growth for cask ale, and with Cask Ale Week a key calendar date for September, it’s time to start planning your approach to this key footfall driver. Premium ales see the strongest growth and although standard ales still represent the largest part of the cask ale market, it is the premium ales (those ales over 4.1% ABV) demonstrating the move from session beers to stronger, premium beers amongst an increasing number of drinkers. For more information visit cask-marque.co.uk

Heineken launches campaign to support the 2015 Rugby World Cup Heineken has unveiled its UK on-trade plans to support the 2015 Rugby World Cup, following the announcement last October that its namesake brand is the official beer sponsor. The campaign features limited-edition packaging and experiential activity, as well as a ‘Bar Finder’ application (available via the Heineken Rugby website) which will direct spectators to bars serving Heineken in the vicinity. Limited-edition 33cl bottles will be available in the on-trade from this month. Andrew Turner, the brewer's on-trade Category and Trade Marketing Director in the UK, said: "We are confident that experiential and promotional activity will excite rugby fans and will give operators throughout the country the chance to increase footfall and sales in the build up to and throughout the Rugby World Cup." For more information on how to promote your pub during the Rugby World Cup, see page 16 or visit page 35 of the deals section.

WATCH RUGBY W RLD CUP 2015 HERE

What’s in season August August is a great month to eat al fresco, so make the most of the warmer weather by firing up the BBQ and adding a lamb burger to the menu for a seasonal twist on a pub classic. Lamb is also a juicy meat to use on skewered kebabs, which can be loaded with fresh tomatoes and cubes of aubergine, both of which are at their best right now. Make the most of the last of the season’s peaches by mixing up a melba, served with raspberry sauce and vanilla ice cream. The dish was invented in the late 1800’s by the French chef Auguste Escoffier at the Savoy Hotel, London, to honour the Australian soprano, Nellie Melba. Apple

Lamb

Apricot

Peaches

Aubergine

Raspberry

Beetroot

Rocket

Courgette

Sweetcorn

Cucumber

Tomato

French beans

Watercress

Coming up this month... Football Premier League starts

Bank holiday 31st August

8th August Following a short break from our screens and the pitch, 8th August sees the English Premier League kick off once again. Make the most of this footfall-driving opportunity, as footie fans and friends gather to cheer on their favourite teams. Reduce queue times at the bar by introducing beer pitchers, and make sure you’re well stocked with snack foods for hungry punters.

Bank Holiday

The UK’s biggest beer festival returns to London’s Olympia this summer. Organised by the Campaign for Real Ale (CAMRA), The Great British Beer Festival offers visitors the chance to explore over 900 real ales, ciders, perries and international beers to discover their perfect pint.

7th and 14th August Entries for this year's Pubs in Bloom close on the 7th August. Enter now for your chance to win up to £1,500 for your pub. Enterprise Community Heroes Awards close on the 14th August – so be sure to get your application in before the deadline for your chance to win up to £6,000 for your community.

Featuring over 350 British breweries across 27 different bars, as well as fantastic entertainment, food, seating areas and traditional pub games, this is one exhibition not to be missed for those in the pub trade. Visit gbbf.org.uk for further details.

21/11/2014

12:18

The last weekend of the month is a long one, with Monday 31st August being a bank holiday across the UK. With 43% of people stating they would go to the pub on a bank holiday, make the most of the extra day by hosting an event – like a Cider Festival – attracting customers over the three full day period. For inspiration on hosting events of all kinds, check out the 'Making the Most of' guides on the Publican channel or speak to your Regional Manager.

63% of families

look for a food and drink meal deal when eating out*

£166 extra is Point of Sale

Speak to your Regional Manager about our free point of sale kits.

Great British Beer Festival 11th - 15th August

Don't forget!

v1.pdf

spent by the average parent on their offspring during half-term** Sources: *Carlsberg UK’s Consumer Insights Report 2014 **The Metro

Drink

Ale of the month The Black Sheep Brewery produces award-winning ale in Masham, North Yorkshire. It was founded more than 20 years ago by Paul Theakston of the Theakston brewing dynasty - who has now been joined by his sons, Jo and Paul. Each beer is the culmination of brewing expertise that spans six family generations. The brewery’s popular bottled Holy

What is the inspiration

Grail ale was originally created to

behind Holy Grail?

commemorate the 30 th anniversary of

The beer has had 15 years of great

Monty Python. Jo Theakston, Sales

success as a bottled version. Last year,

and Marketing Director, talks about

at the Python reunion and subsequent

the brewery's decision to release

Spamalot tour, we saw fans of the

it as a special cask ale as well.

cult TV comedy troupe drink the bar dry of the bottled version in the first two weeks of performances at the Playhouse Theatre in London’s West End. We witnessed first hand that great British beer and humour work well together. Following such testament, we felt we had to put out a cask version. Releasing Holy Grail in cask is something we are very excited about because it represents something different for pubs. And to make the casks…you must now cut down the tallest tree in the forest…with…a herring! What are the main ingredients? It is brewed with Maris Otter barley and more hops than a killer rabbit, including Whitbread Goldings Variety, to give a light fruity nose. What does Holy Grail taste like? Monty Python’s Holy Grail is a light golden beer with a fresh, zesty taste, followed by the signature Black Sheep long, crisp, bitter finish.

TO ORDER

Who will this beer appeal to?

SEE ON THE DRAY PAGE 40

last year and it proved what we

It was very special to see the reunion of the surviving Monty Python team have always known, that there is still a fantastic appetite for Python among British beer drinkers.

Footfall focus

Freshen up your student offering for Freshers' Week September is just around the corner and a fresh wave of students will soon descend in their masses upon university cities. Positioning pubs as social hubs and homes away from home are the key drivers in increasing footfall and sales.

SAVE £3.00 SEE PAGE 36

Competitive pricing and deals are a

With 61% of students eating out at

sure bet to draw in the younger crowd.

least twice a week, there’s a great

VK have a great range of promotional

opportunity to profit from food spend.

products, exciting flavours and seasonal

Wholesome meals such as a Sunday Roast

point of sale available to Publicans, such

are a great option for those missing home-

as their cinema-style serving vessel,

cooked dinners. Consider offering free

Offering free Wi-Fi, allowing students to

replicating a popcorn carton, a perfect

snack foods with drinks too, like cheesy

get online and study during the day, and

quirk for Freshers' Week. Look out for their

nachos or a small bowl of chilli, which often

arranging weekly pub quizzes, open-mic

Halloween POS in next month’s magazine.

encourage additional customer purchases.

nights, games nights and televising a range

of live sports will ensure you maintain a steady footfall throughout the week. Supporting and sponsoring the local university is another way to gain a student following. Provide meeting space for study groups, clubs and societies where possible, and you will see your pub become an extension of the university itself.

Point of Sale material available Speak to your Regional Manager for more details about our Freshers' Week point of sale kits.

) OUTLINED.pdf

19/03/2015

15:37

A word from The Jolly Sailor As a result of his Enterprise Community Heroes Award, regional winner Ian Blackmore, Publican at The Jolly Sailor in Canterbury, has been able to redevelop the pub's function room into a community clubhouse for local university teams and societies. We interviewed Ian to find out why it's so important to him that The Jolly Sailor remains a hub for the student community.

Karaoke A2 Poster OUTLINED.pdf

19/03/2015

15:39

Do you have a large amount of student footfall? We have a large student customer base. Students these days are paying a huge amount for their university education and so their expectations both at the institutions and for their social lives are higher than in the past – they expect quality. Do you have any Freshers' week events planned? We run a full Freshers' fortnight at The Jolly Sailor. The first week runs alongside the university Freshers' week and the second runs after it, so a full 14 nights of events

Does The Jolly Sailor sponsor a society or hold society events? We are home to 16 sports clubs, 10 of which are from Christ Church University, plus about a dozen arts groups. The main reason we have been so successful with university sports clubs and societies is that we have a YES mentality and a lot of space, which we offer for free, support with the odd bit of equipment when they are struggling for funds and we gladly throw parties to help them celebrate their successes. We also offer support for fundraising or charity events. If they come with an idea, I will help get that idea off of the ground, hiring karaoke equipment, surf simulators – whatever is needed! How do you promote your establishment to students? Social media is key. We have a large Facebook and Twitter presence and we promote all events, sports fixtures and new products, as well as club and society successes and also any funnies too!

to get them into the swing of things! Do you see more students on certain nights of the week? Monday to Thursday is very student heavy in Canterbury. The weekend is much more of an even mix. Canterbury only has a population of 70,000 and students make up around 25,000, so students are very important to the late night economy all week long. Do you hold a student specific night at The Jolly Sailor? We are open to all every day, and at the Jolly, locals mix well with our students, possibly because many locals are graduates themselves. During term time, Wednesdays are the student sport day, so on Wednesday night we are crammed full of team socials – hopefully celebrating Christ Church victories. We are the Christ Church University adopted sports pub after all! Do you have a specific beverage offer/ deal on offer for students? We run a Jolly Shipmate wristband which gets you discounts on certain drinks. 10 stamps and you qualify. All our regulars have them, local or student.

No.1 RTD brand choice for university students is VK*

61% of students eat out or get takeaway at least twice a week**

Key drivers

for young consumers are; sweetness, speed of serve and refreshing flavourst

£3.2 million

RTD on- trade category valuett

Sources: *NUS Student Drinks Tracker 2014, **PMA, tCGA Consumer Index Sample 1,000 spirits consumers (2014), ttCGA MAT P2 2015

Drink

Get your drinks range ready Help drive sales and encourage new customers this autumn and winter

Autumn is the ideal time to review

your own â&#x20AC;&#x2DC;Oktoberfestâ&#x20AC;&#x2122; from 19th

Miller Brands UK indicating that

your drinks offering. Customers that

September to 4th October, celebrating

74% of customers are looking for

drink refreshing ciders and chilled

the annual Munich-based event. Donâ&#x20AC;&#x2122;t

more world beers at the bar. With

lagers in the warmer months may look

miss the footfall-driving opportunity

consumer demand for quality lager

towards something more mellow, like

presented by Cask Ale Week (24th

set to continue, world beer offers a

ales, to savour and enjoy at a more

September-4th October), which is an

considerable profit opportunity. Visit

leisurely pace as the weather cools.

excellent opportunity to entice new

the Publican Channel or speak to your

Start planning now and ensure your

customers who may not be aware

Regional Manager to review the varied

stock is in order to deliver increased

of your ale offering, and a way to

range available for purchase.

sales across all key drinks categories.

encourage existing customers to try

Porters and stouts are also a popular

Beer, ale and stout

something different. Consider offering

choice as we move into winter. Make

With cider festivals delivering a great

samples, allowing people to try before

sure your have a good range available

profit boost in the summer, autumn

they buy, widening their horizons to

and look at food pairing suggestions.

is the season of the beer festival,

ales they may not have considered

With characteristic malty flavours,

helping to drive increased interest

purchasing regularly in the past.

these work well when served with

and customer participation in the beer

The world beer category is also doing

hearty autumnal foods and red meat.

and ale category. Consider hosting

particularly well, with research from

Wine

Spirits

garnish, with cucumber a popular choice.

Maximise wine sales into the autumn

The trend for the return of old classics in

One of the key ways to ensure sales

by focussing on range and quality.

the spirit range continues with premium

is visibility, particularly when trialling

Provide a wine list that has a steady

spirits driving the growth. As with

new products. Treat your back bar like a

price progression from entry-level to

wine, Publicans should deliver a good,

showroom, demonstrating the trade-up

mid-range and premium, to deliver

better and best offering behind the bar

between entry level and premium

choice and allow customers to

for mainstream spirits such as vodka,

by displaying them in step formation

try more expensive wines in easy

gin, rum and whiskey. With education

and promoting seasonal drinks on

steps. This accessible approach also

around spirits constantly improving,

blackboards. Offer choice at a variety

provides staff with the opportunity

consumers are now more likely to

of price points and create the right

to encourage customers to trade-up,

request a specific brand when ordering.

experience for your customers, and you

especially when serving food.

Having the right offering is just the start

should enjoy a great season ahead.

When creating your autumn/winter food

when it comes to long mixed drinks.

menu, look at providing suitable wine-

Creating the right atmosphere and the

matching suggestions against each dish

perfect serve is crucial for this category.

and hold regular wine tastings with your

Customers are also looking for more

staff to ensure they can make informed

than ice and a slice, with an increasing

recommendations when required. This

trend towards serves with a twist.

could make the difference between

A classic Gin & Tonic can be given a

selling a single glass and a whole bottle.

facelift by simply adding a different

71% of consumers

say that a badly served drink would negatively impact on their experience

Source: TNS Omnibus Perfect Serve Survey 2012

Make more

with these exclusive deals on drinks this month

SAVE £5.00 SEE PAGE 32

SAVE £2.00 SEE PAGE 36

SAVE £1.20 SEE PAGE 37

For advice on your wine range and wine menu creation, contact the team at Crown Cellars: Tel: 0845 601 3432 Email: crowncellars@carlsberg.co.uk Website: crowncellarswines.co.uk

Food

Festive cheer A well-planned Christmas menu will pay dividends in the run up to the festive season, as the eating and drinking out market continues to increase spend. One in six adults ate out on Christmas Day last year*, and the whole season offers huge potential for increased footfall and sales. Planning your menu early should be a key part of your Christmas marketing strategy, and will also ensure you have enough stock and supplies for the season. First off, decide whether you’re going to offer a set menu, include a number of festive dishes within your regular menu or a even offer a festive buffet, popular for corporate Christmas parties. A set menu has many advantages. By planning your dishes in advance, for instance, you should be able to negotiate discounts with suppliers to increase your gross profit. If you’ve been focusing on the best of British throughout the year, use this busy period to push the point again. Use British cuts of meat and vegetables and buy local where possible, highlighting individual producers on your menu. Customers are willing to pay a premium for a Christmas meal, so these touches will add to the sense of a ‘luxury’ menu. As well as turkey, consider including a seasonal alternative such as salmon or roast beef, and don’t forget to include a choice of vegetarian mains and put them on the set menu as a standard dish to appeal to all customers. Don’t forget sauces and sides either. Dominic Chapman, Michelin-starred chef and Enterprise Publican at The Beehive in White Waltham, adds;

8 Million

Meals eaten out on Christmas Day 2014**

Include home-made trimmings to your Christmas menu – it’s a simple way to make customers feel like they’re getting something extra special. From fruity stuffing, which can be pre-prepared, to batches of cranberry sauce that can sit alongside a roast dinner or cold cuts on Boxing Day and beyond. Dominic Chapman, Michelin-starred chef and Enterprise Publican at The Beehive, White Waltham

ENJOY exclusive discounts with Enterprise Food Club

1/2

The more you order, the more you save – plus there's an additional 1% discount on invoices over £150, and Nectar Business points every time you spend. Visit brake.co.uk/enterprisefoodclub and quote ‘ENTERPRISE,’ or call your Brakes sales contact on 0845 606 9090.

of British adults would consider eating out on Christmas Day**

Over 1/3

of consumers eating out on Christmas Day do so in pubs**

Sources: *TNS Omnibus Perfect Serve Survey 2012 **Allegra Foodservice UK Eating Out Panel 2014

Make more with these recipes from Dominic... Cranberry Sauce Ingredients: • • • • • • •

GREAT OFFERS SEE BRAKES FOOD DEALS PAGE 42

Images courtesy of

Buffets always go down well at Christmas parties, and well presented, with the right type of party food, customers will feel they are getting a treat and good value. A served buffet can speed up service and enable you to control portion size. For those with a sweeter tooth, offer at least two alternatives to Christmas Pudding, for example a trifle or chocolate fondant, and don’t forget the cheese board! Consider ways to upsell or attract

seasonal custom throughout the week. Create a shoppers’ Christmas lunch menu – featuring turkey sandwiches and a slice of Christmas cake with a glass of prosecco, for example. Once you’ve planned your menu, start your main marketing push for advance bookings, with early-bird offers to incentivise custom. Most people start to think about Christmas over the summer months, so it’s never too early to start planning!

British Roast Dinner Week Unilever Food Solutions’ pub food expert, Chris Barber, has created a guide packed with hints and tips to help pubs serve a standout roast. The guide has been created as part of its British Roast Dinner Week campaign from 28 th September - 4th October, and is based on what customers think makes the perfect roast! Chris says, “Roast dinners have great profit potential for pubs. Building a reputation for a great roast can get customers in the door and make your pub stand out from the competition. Our 'How to' guide gives pubs simple, cost-effective tips on how they can serve a standout roast, from making veg the hero of the plate, to simple tricks for making special gravy. You can download the guide by visiting ufs.com/pubs

2 oranges, zested 400ml of orange juice 1kg of cranberries 1 pinch of ground ginger 1 pinch of mixed spice 1 pinch of cinnamon 400g of brown sugar

Method: Combine orange juice, zest and spices in a heavy-based saucepan. Bring to a simmer and reduce by half. Add cranberries and cook on a low heat to slowly stew the fruit without burning. As soon as the mixture resembles a loose jam-like consistency, add the sugar and bring back to the boil. Reduce the heat to a simmer and cook for a further 10 minutes, then remove from the heat. When warm, add sugar to taste to achieve a balance between sweet and sour. Freeze if storing for more than three days or refrigerate before serving.

Apricot stuffing Ingredients • • • • • • • • •

1kg of pork mince 150g of dried apricots 150g of white breadcrumbs 1 onion, finely chopped 1 tbsp of Herbes de Provence 2 garlic cloves, finely chopped 3 tbsp of brandy salt pepper

Method Bring the apricots to the boil in the brandy and a splash of water, then leave to soak until softened. Drain off liquid and dice apricots. Combine remaining stuffing ingredients with the apricots and chill (or freeze in a lidded container until needed). Defrost overnight in the fridge before using.

Equipment

Glassware and care Don’t overlook the importance of ensuring that your glassware is in tip-top condition. Not only will unclean glasses put off customers from their pints and ultimately lead them to drink elsewhere, they could pose a significant health risk too, with saliva-borne infections and diseases easily spread via unhygienic serving vessels. If you’ve noticed the head and lace of your beer and general presentation of your ales and glassware is dwindling, it may be time to review your glassware procedure. Dirty glassware, accumulation of non-rinsable films, incorrect use of detergent and general problems with your glasswasher could be causing this. With Cask Ale Week coming up in September, now’s the time to reassess your glass-washing process, to ensure the perfect pint is served, time and time again. Use this handy guide to glass care as a reference point for your glassware process, and don’t forget you can download a handy ‘Making the Most of Line Cleaning‘ guide from the Publican Channel, which also includes tips on glass care.

Do… Ensure that a clean, dry glass is used for each drink served Ensure that there are sufficient glasses to allow adequate drying time between washes (at least 30 minutes) Store glasses in cool, dust-free conditions on a ventilated surface, as this allows air to circulate and dry the glass

Don’t… Stack glass on glass Store inverted on smooth, impervious surfaces

Roger Clayson of Cask Marque tells us; "The Cask Marque Trust has campaigned for 15 years to ensure the quality of beer served to consumers is perfect. We recognise that correct line cleaning and glass care procedures contribute massively to achieving the perfect end product. This can only be attained by using high quality, clinically tested products to ensure beer lines are cleaned safely and properly". Visit cask-marque.co.uk for more advice on glass-washing procedure.

Use perfumed detergents, laundry treatments or polishes Wash drinking glasses with other items such as crockery, cutlery, ashtrays or bar equipment Collect in clusters as this can cause cracking and damage Dry or polish a glass with a tea-towel or cloth – it’s unhygienic and can spread germs

Stock up ready for Cask Ale Week by visiting nobleexpress.co.uk for fantastic discounts on a range of products available to all Enterprise Publicans.

Sport

Prepare for kick off The Rugby World Cup is just around the corner and excitement amongst fans is at fever pitch. Start planning now to capitalise on the biggest sporting event of the year! Get into the spirit of the tournament and encourage supporters through your doors by pre-planning your tactical activity. With 2.3 million fans from across the globe expected to travel to matches across 11 cities in the UK during the six-week competition, the opportunity to boost profits and increase footfall is bigger and better than ever before, with international visitors often providing a higher propensity to spend. One great way to drive footfall and sales is to create a ‘mini-stadium’ atmosphere. Turn the volume on the TV up high, and encourage customers to cheer along their favourite team. Sweepstake competitions and social media promotions are a great way to engage with customers pre, post and during each match. Don’t miss the dedicated ‘Make the Most Of…’ guide available on the Publican Chanel for hints and tips. Rugby World Cup point-of-sale material, including external banners, fixture lists, bunting, drip mats and pint carriers are also a great way to get into the World Cup spirit, and don’t forget to take advantage of drinks promotions and deals on rugby-themed casks. Contact your Regional Manager for more details.

All matches will be screened live by ITV during RWC 2015*

28% of people are

planning to watch the Rugby World Cup in a pub**

£2.1billion potential economic income for the UK†

2.3million

visitors expected across 11 host cities†

Food is another great way to encourage

promotions on hand-held foods, which

customers to spend more time in your

are worth taking advantage of.

pub. Provide a good selection of snack

Keep people coming back match after

foods, like crisps and nuts, and offer a

match by offering them an experience as

choice of favourite brands – like Walkers

close to being in a host stadium as any

– through to premium brands like Pipers.

other. Make sure you have plenty of bar

For pubs with a kitchen offering, having

staff on hand ready to meet the demands

a selection of hand-held foods available

of a busy bar, and that service is really

will be a big draw. Hot dogs, bacon

up to scratch, as sales will dwindle if

butties and burgers are all good options

customers are queuing too long. Offering

as they are easy to hold and will allow

four-pint pitchers is an easy way to reduce

customers to enjoy their drinks at the

pressure on the bar and ensure fans don’t

same time. Brakes have a range of

miss a single try during the tournament. Sources: *ITV **Heineken UK †Deloitte

Itâ&#x20AC;&#x2122;s not just rugby that sports fans are getting excited about... The Premier League starts again on Saturday 8th August, and is a sure-fire way of attracting customers. Let customers know which games you plan to show by putting up outdoor signage, which will increase awareness and draw customers into your pub. Use social media to keep customers up to date with match times and offers to encourage them to visit. Sky has retained its deal to show Sunday and Monday night games, and has also secured an additional 10 Friday night matches. With a large-scale clampdown on illegal screening of the EPL, ensure you have the right sports package subscription by visiting business.sky.com/pubs

Rugby World Cup Host Stadiums

Newcastle

Leeds Manchester Birmingham

Cardiff

Exeter

Leicester Rugby Milton Keynes Gloucester London

Brighton

Pool A fixtures Date Friday 18th September Sunday 20th September Saturday 26th September Thursday 1st October Saturday 3rd October Saturday 10th October Saturday 10th October Saturday 17th October Saturday 17th October Sunday 18th October Sunday 18th October Saturday 24th October Sunday 25th October Friday 30th October Saturday 31st October

Kick off 20:00 14:30 20:00 16:45 20:00 16:45 20:00 16:00 20:00 13:00 16:00 16:00 16:00 20:00 16:00

Match England v Fiji Wales v Uruguay England v Wales Wales v Fiji England v Australia Wales v Australia England v Uruguay Quarter Final 1 Quarter Final 2 Quarter Final 3 Quarter Final 4 Semi Final 1 Semi Final 2 Bronze Final Final

Venue Twickenham, London Millennium Stadium, Cardiff Twickenham, London Millennium Stadium, Cardiff Twickenham, London Twickenham, London Manchester City Stadium, Manchester Twickenham, London Millennium Stadium, Cardiff Millennium Stadium, Cardiff Twickenham, London Twickenham, London Twickenham, London Olympic Stadium, London Twickenham, London

Entertainment

The rise of the pub quiz

As well as great entertainment, a pub quiz offers opportunities to drive footfall on quieter nights of the week. Earlier this year, Sky introduced a brand new reality series about the Great British pub quiz, filmed at venues across the UK. Simply called ‘Quiz Night’, the series embraces the nation’s love of pub quizzes and follows four different teams, each in a different pub across the country,

as they battle it out in a contest to be crowned the show’s pub quiz champion. No wonder Sky has caught onto this phenomenon. An estimated 22,000 pub quizzes are held across the UK each week, as people from all walks of life get together to play for prizes. And the appeal is far reaching.

45%

of consumers rated pub quizzes as their top choice of pub activity. Source: Calsberg UK consumer survey 2014

FREE STOCK SEE PAGE 34

Customers, it seems, love a healthy splash of competitive spirit – washed down with a pint or tipple of choice! Running a regular quiz night will bring big benefits to your business. As well as delivering an entertaining evening for your customers, a pub quiz is perfect to run during the traditionally quieter nights of the week when business is slow, thus encouraging footfall and helping drive sales. Gillian Pritchard, Publican at The Watermans Arms, in Eton, has been running quizzes for the past two years. “It started off small and we persevered and advertised and it’s now become a great success, with up to 40 customers booking tables for the evening,” she says. Takings are up 35% on a quiz night and Gillian says that choosing the right night is one of the keys to success. “We started off running them on Tuesdays, but it didn’t really take off until we moved it to Thursday nights. I think everyone is starting to relax before the weekend.” Another important factor is getting the right quizmaster. “We’re lucky to have a really good quizmaster. He’s just a regular in the pub but he really helps

46% of women said

quizzes would lead them to visit the pub more often.

Source: Calsberg UK consumer survey 2014

create the right atmosphere. Even if we have a quiet night with only 24 customers playing, he can gee them up and make it a decent evening.” For Gillian and her team, it’s more about encouraging her customers to have a laugh and enjoy themselves, although it’s still a competition, with prizes ranging from a bottle of wine to a free meal.

Some people take these quizzes very seriously, but for us it’s a good thing for the community and we enjoy creating a nice atmosphere for our customers. Gillian Pritchard, Publican at The Watermans Arms, Eton

A regular weekly pub quiz will give your customers a reason to visit, help create goodwill and help establish a unique selling point for your pub. If the quizzes prove successful, they’ll become the talk of your local community!

Exclusive deals for Enterprise Publicans MyBigIQ have developed the next generation in pub quiz, controlled by players via a neat key pad, with questions screened via TV's. Enterprise Publicans are being offered £100 off equipment and a free months quizzing. Email enterprise@mybigiq.com for further details

Redtooth is one of the largest suppliers of pub quizzes to the UK pub market with over 3,000 pubs and clubs receiving their weekly quiz from Redtooth. Keep your quiz fresh week after week - take advantage of the free quiz questions available via the RM toolkit.

Rock and Roll Bingo is simple to play, traditional bingo numbers are replaced with 15-second clips of music, which players then mark off their card. Rock and Roll Bingo have partnered with Enterprise to offer exclusive deals and discounts. Talk to your Regional Manager to find out more.

The knowledge

Best practice in the cellar for the perfect pint

Well-executed cellar management will pay dividends for any pub. Selling beer that’s not at its very best will deter repeat visits and lead to wastage. Roger Clayson, National Account Manager for Cask Marque, advises; “34% of customers will not return to a pub if the quality of the pint served is poor, whereas a good quality pint will keep tills ringing time after time.” “Without a thorough cellar management system, equipment

can harbour mould, bacteria and wild yeast, which not only gives off an unpleasant smell and aroma, but can make the beer sour and unfit for sale – and at worst lead to infection. Well-executed cellar management is really easy to achieve if you follow a process.’’

Here he shares his top cellar management tips…

• It is recommended you keep your glasswasher in the best condition possible so cleanliness does not damage head retention

• It is recommended that beer deliveries are kept out of direct sunlight in a cold store or cellar

• It is recommend that establishments do not sell too many types of beer

• Cask Marque suggests 11-13°C as the ideal cellar temperature • Ensure that beverage temperature is maintained from cellar to bar with temperature control equipment • Make sure that you keep a clean and tidy cellar at all times • To best allow your beer time to condition before being served, it is suggested that you monitor stock rotation and selling dates closely • Make sure you clean beer lines every 7 days and keep a record of each clean for H&S purposes • Train your team to correctly serve a pint to ensure good presentation and reduce wastage

• At closing time, try to insert a hard peg unless using an auto cask breather Enterprise offer two courses in association with Edward Theakston Associates, the BII Award in Beer Cellar Quality and Passion for Quality accreditation, both available nationwide. Edward Theakston adds; “We go through everything in very fine detail, from the operational side of things and from the customers' point of view too. “ For more details visit the Enterprise website or contact the Training Department on 0800 369 8569.

Enterprise Inns recently ran its first ever Cellar Keeper of the Year Awards, open to Publicans, Managers, Bar Staff and Cellar Managers in the Greater London area. The competition was won by Noel McMahon of The Nightingale, Wanstead. Noel said “It is fantastic and a rare honour to be recognised. There is a lot of importance in this and hopefully it will result in a lot more people using the pub.” Roger was one of the industry experts on the judging panel. “All finalists, apart from having superb cellar standards, have retail and beer offerings that fit ideally into the area of London where they operate. The Nightingale has standards that would challenge any cellarman, reflecting Noel’s enthusiasm for the trade!”

www.jdp-worldwide.com

Further to last month's feature on The Beer Exchange, please note the introductory offer includes free setup including training and full direct support. First 4 Events £100 +VAT (valid until September 2015), then £50 per event. For more information please visit jdp-worldwide.com

september

monday

tuesday

Football: Scotland v Germany, EURO 2016 Qualifier, Hampden Park, Glasgow

Food: National Cupcake Week 14th - 20th September

First delivery day for October deals

Food: British Cheese Week 22nd - 30th October

Rugby World Cup: Tonga v Namibia, 4:45pm

Last order date for September online deals Rugby World Cup: - Scotland v Japan, 2:30pm - Australia v Fiji, 4:45pm - France v Romania, 8.00pm

Food: British Roast Dinner Week 28th Sept - 4th August

24 - 4

Football: EURO 2016 Qualifiers Offer half-time meal and beverage deals to keep customers refreshed throughout the matches Opportunity to drive footfall and revenue across the duration of the qualifiers

Macmillan Coffee Morning

Offer a variety of baked goods, decorate your establishment with bunting and extend your coffee and tea offer

Where When Why

So peopl e facing the suppo cancer can rt have control of they need to feel more in their they’re diagn life, from the mome and afterw osed, through treatm nt ards. ent

Come and join us – everyone

Macmillan

Cancer Support,

registered

charity in England

and Wales

(261017),

Scotland (SC039907)

and the Isle

Cask Ale Week 27% of customers are interested in going to a Beer Festival (Carlsberg UK’s Consumer Insights Report 2014) 51% of drinkers are attracted to cask ale after seeing brands at local beer festivals (The Cask Report Volume 8 2014-15)

Great occasion to attract and bring together the local community and raise money for a charitable cause

Football: England v Switzerland, EURO 2016 Qualifier, Wembley, London

Cricket: England v Australia, 3rd Royal London ODI, Old Trafford, Manchester

4-8

Food: National Organic Month 1st - 30th September

wednesday

of Man (604).

Printed on

is welcome.

sustainable

materials.

Please recycle.

thursday Cricket: England v Australia, 1st Royal London ODI, Ageas Bowl, Southampton

friday

saturday

Enterprise Community Heroes Awards Regional Winners announced

Football: Georgia v Scotland, EURO 2016 Qualifier

Football: San Marino v England, EURO 2016 Qualifier

Football: Wales v Israel, EURO 2016 Qualifier

Cricket: England v Australia, 2nd Royal London ODI, Lordâ&#x20AC;&#x2122;s, London

Motor Racing: Formula 1: Italy 4th - 6th September Great British Pub Awards

sunday

Cricket: England v Australia, 4th Royal London ODI, Headingley, Yorkshire

Rugby World Cup: England v Fiji, 8.00pm Motor Racing: Formula 1: Singapore 18th - 20th September

Rugby World Cup: - Tonga v Georgia, 12.00pm - Ireland v Canada, 2:30pm - South Africa v Japan, 4:45pm - France v Italy, 8.00pm

Cricket: England v Australia, 5th Royal London ODI, Old Trafford, Manchester

Rugby World Cup: - Samoa v USA, 12.00pm - Wales v Uruguay, 2:30pm - New Zealand v Argentina, 4:45pm

Oktoberfest Fortnight: 19th - 4th October British Food Fortnight: 19th - 4th October

October online deals available to order from today

Macmillan Coffee Morning

Cask Ale Week 24th September - 4th October

Motor Racing: Formula 1: Japan 25th - 27th September

Rugby World Cup: New Zealand v Namibia, 8.00pm

Rugby World Cup: Argentina v Georgia, 4:45pm

Freshers' Week Opportunity to drive footfall in the day, advertising free Wi-Fi, coffee and meal deals

OUTLINED.pdf A2 Poster

19/03/2015

Rugby World Cup: - Italy v Canada, 2:30pm - South Africa v Samoa, 4:45pm - England v Wales, 8.00pm

Karaoke

Last delivery day for September deals

Rugby World Cup: - Australia v Uruguay, 12.00pm - Scotland v USA, 2:30pm - Ireland v Romania, 4:45pm

15:39

) OUTLINED.pdf

19/03/2015

15:37

Opportunity to increase food sales. 61% of students eat out or get a takeaway at least twice a week and prefer simple fare (Morning Advertiser)

20 23 24

Rugby World Cup Opportunity to drive footfall across 48 matches over 6 weeks (37 matches played Friday, Saturday or Sunday) Drive additional volume from international visitors. 466,000 international visitors are expected to come to the UK for the Rugby World Cup

v2.pdf Empty Belly World Cup A2 Rugby

13/03/2015

15:08

26 A2 Rugby World Cup Sweepstakes v2.pdf

13/03/2015

15:17

27 29

Community

Every little helps… Place your pub at the heart of the community while raising money for a worthy cause with these fun fundraising ideas. Fundraising is a great way to create strong links with your customers and benefit both local and well-known charities, while drawing footfall into your pub. Research carried out in 2013 by CAMRA, in association with PubAid, revealed that 32% of young adults would use their local more regularly if more events sponsored charities. In addition, insight from the World Federation of Advertisers shows that 76% of consumers think it’s perfectly acceptable for businesses to make money while supporting charitable causes. Combine your fundraising activity with

regular events, such as pub quizzes, to involve as many customers as possible. Don’t forget to advertise and promote the occasion – as well as the sense of achievement charity fundraising gives you, your team and your customers, it can also generate positive PR and put your pub on the map. There are some great charity initiatives coming up over the next few months that you can get involved with. Make the most of the warmer temperatures while supporting a fantastic cause by hosting a Royal British Legion Poppy Picnic this summer, raising much-needed funds for the Armed Forces community.

£100 million

in charitable donations raised by pubs last year, 5% more than the previous year

£2,742 average

amount raised by pubs that carry out charitable activities

77% of pubs surveyed raised money for charity

Source: pubaid research 2014

Another charity event to look out for later this year… Save the Children’s Christmas Jumper Day Friday 11th December 2015 Raise some vital funds by hosting a Christmas Jumper Day party for Save the Children. Sign up and you’ll be sent a Jumper Kit for your pub. It’s full of materials to help your team and customers 'jumper up' and make the most out of this opportunity.

Number: 219279 Registered Charity

Simply host a picnic in your pub and invite customers to join you for a small donation. Encourage attendees to donate classic picnic foods like sandwiches, crisps, scotch eggs and sausage rolls, for a quintessentially British spread. Think about hosting your event over the weekend when families are most likely to be able to attend and lay on entertainment too. The Royal British Legion picnic support pack includes Poppy Picnic Bingo cards, and offers hints and tips on light-hearted games like ‘guess the weight of the cake’, which will help raise some extra cash for charity. , LET’S PICNIC

PITCH UP AND

PICNIC Your guide to throwing the perfect fundraising event for The Royal British Legion

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25th September sees the nation unite for the World's Biggest Coffee Morning from Macmillan Cancer Support, with businesses all over the UK hosting their own coffee mornings and all donations going to a cause close to many people's hearts. Taking part is a great way to engage with your local community and encourage footfall during the quieter morning period. Research carried out by GMAHospitality demonstrated a strong opportunity for pubs to increase their share of the competitive coffee market, a survey revealing that while two thirds of respondents expect good quality coffee to be available in a pub, only two percent of Promote your event by using the vast people say they buy it range of promotional materials from in these sites the most. the Royal British Legion, including posters, invitations, food flags, stickers and much more! To register your interest and receive your fundraising pack, visit poppypicnic.org.uk

POPPY

Quiz up Hold a Bumper Jumper Quiz on any day throughout December. 'Jumper up' your pub and encourage staff and customers to make, borrow or buy festive sweaters to wear on Christmas Jumper Day

Pay up Pay in all the money you’ve raised. Then sit back and bask in the woolly warmth. Contact your Regional Manager for more information

Continued overleaf >>

Don’t forget to share your charity success stories with us. Send your photographs to the Enterprise team along with details of your event and you might be the star of a future issue of Deals & Ideas Magazine!

Community continued... Increase revenue by upselling on cakes and pastries, and consider extending dwell time even further by offering a special lunch deal on the day. Entertainment and games are another way to encourage your customers to get

involved, raise money and stay beyond their first cup of coffee. Macmillan suggests a ‘Spot the Cake’ sweepstake, complete with game-cards provided by the charity, where players try and guess the number of spots on the iced

cake in the image on the card for a small donation. A fun ‘Fake or Baked’ blindfolded game, where players try to guess if the cake they are tasting is shop-bought or home made is also a light-hearted way to play.

Where When Why

So people facing canc the supp er can have ort control of they need to feel more in their life, from they ’re diag nosed, throu the moment and after gh treatmen wards. t Come and join us – everyone is welcome .

Macmillan

172x129.25mm CHA Ad v2.pdf

07/07/2015

09:46

Cancer Support,

registered

charity in England

and Wales

(261017),

Scotland (SC039907)

and the Isle

of Man (604).

Printed on

sustainable

materials.

Please recycle.

If you’re thinking of hosting a Macmillan coffee morning, speak to your Regional Manager as there’s a host of POS material available, including entertainment ideas, game kits, promotional posters, recipe cards and donation boxes.

This month

Publicans & pubs in the spotlight It’s a knock out! Viper Rooms, Sheffield Award-winning nightclub, cocktail bar and club Viper Rooms in Sheffield welcomed local legend and undefeated IBF World Welterweight Boxing Champion Kell Brook recently, pictured below with the SG Divisional Enterprise Team! Kell, who is from Sheffield, is a regular visitor to the popular and successful city centre bar.

Music festival The Plough, Swinderby

Blast from the past! The Anchor, Storrington Ian and Elle Betchley, of the The Anchor, Storrington, have made quite an impact since they starting running the pub earlier this year, most recently appearing in 24 Hours in the Past - a BBC One living history TV series - where they recreated a day in the life of Victorian Britain. Ann Widdecombe, former Conservative MP and cabinet minister, shared centre stage for their episode at a coaching inn. Previously, the couple also starred in Channel 4 daytime show, Four in a Bed, where they came a fantastic 2nd place! Elle said: “We’re larger than life characters, but neither of us are trained actors or actresses. We didn’t go on Four in a Bed to win - we went on it for the experience. And we absolutely loved it!”

Publican Graham Roe and his customers at The Plough, Swinderby, raised a fantastic £1,840 for the Lincs/Notts Air Ambulance during 2014. The money was raised by various means, including regular raffles and events held at the pub. The highlight of the year was the charity event 'Swinfest', which is held every year as a street party and music festival. The year before, The Plough raised £1,200 towards the cost of a defibrillator for the village. “We started closing off the road and having street parties for Royal events and then thought, why not do it every year for a charity? This year we’re raising money for two hospices,” says Graham.

Share your news

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com 27

This month

Publicans & pubs in the spotlight Tastes from the past The Star and Dove, Bristol The chef team behind The Star and Dove, Leigh Pascoe, Tim Denny and Matt Duggan, have just opened a new restaurant above the pub, showcasing dishes inspired by the past. The Historical Dining Rooms is all about rediscovering our culinary heritage, with recipes dating as far back as the 12th century served in a grand Regency-styled dining hall. Leigh Pascoe said he hopes to create an extraordinary dining experience in their new restaurant, with the seven-course Bill of Fare!

A little piece of history The West Hoe, Plymouth The new owners of The West Hoe pub, Plymouth, were both shocked and delighted when Inez Jordan walked into the establishment to present them with a glass her father took from the pub nearly 75 years before! Her father, Cyril Smeeth, used to pop to the pub to get her mother a glass of port every evening before he headed off on Home Guard duty during World War Two. He would return with the empty glass the next day, but on 22nd April 1941, he was stopped in his tracks when he came across the rubble remains of the pub, which had been hit during the evening's air raid. The family’s own home suffered the same fate not long later, so Mr Smeeth and his wife Rosalie, along with two-year-old Inez in tow, moved away from the area. Mrs Jordan said the story about the glass, which is etched with the words ‘C. Trecenza, West Hoe Hotel, Plymouth’, had been retold many times by family members but now she wanted to return the little piece of history. “The story about the glass feels like it has been in my family forever. My mother kept saying that it should go back. I think it might be the only one of its kind seeing as the pub was flattened.” New Publicans, Paul and Jo McCarthy, who took over the pub in September, said they were delighted to be custodians of the glass. “I plan to get a case made up for it and get the story written up and put it in the pub somewhere,” says Paul. “It feels quite important, especially with the effect the bombing had on this city, and the fact that we are approaching the 75th anniversary of the blitz,” he added.

Bedfordshire Gastro Pub of the Year 2015 The Chequers, Westoning The team at The Chequers, Westoning, are celebrating this month after being awarded the highly coveted ‘Bedfordshire Pub of The Year’ and ‘Outstanding Service’ awards at The Bedfordshire Food & Drink Awards. Publican Philip tells us. “The win means that all the team at the Chequers are appreciated for the hard work that they deliver every day. My wife and I had a plan for The Chequers and we knew which direction it had to go to be a success and this award is proof that we were right in our thinking! As the sponsors said at the awards ceremony, these awards are voted by the general public so they are real opinions and not made up from a committee. We are humbled by this award but as we have said to the team, we can not live off past glories. We have to exceed customers expectations so that we can be assured of winning again next year.’’

Star of the summer season The Golden Ball, York Congratulations to The Golden Ball, in the heart of York, for winning the CAMRA City Summer Pub of the Season. The pub, which has won several awards including Pub of the Year with Yorkshire Life, is York’s first community co-operative pub and a Grade II listed building with original Victorian layout and tiled bar. Beth Maguire (Pictured Left), who manages the pub, is off to pick up the CAMRA award this month. She says, “York is a massive hot bed of real ale and it’s a really big deal for pubs here. We all take it seriously and CAMRA is very involved. We sell seven real ales, and most of our sales come from real ale, so perhaps that’s why we won!”

Share your news

Best of Bristol The Gloucester Old Spot The Gloucester Old Spot has been voted Best Food Pub at this year’s Bristol Food Awards. Publican Amy Devenish has turned the pub into an award winner, serving ‘delicious locally-sourced food and a wide selection of drinks from morning until night, every day’.Voted for by locals, the Bristol Food Awards are now in their fourth year. They aim to ‘reward and recognise the very best of the city’s restaurants, cafés, pubs, delis and local producers’. The Gloucester Old Spot was shortlisted alongside four others in the Best Pub Food category, and was judged on criteria including style and variety of menu, family friendliness, quality of food, innovation/imagination, seasonality/use of local produce, and value for money. Amy said: “I’m absolutely thrilled to have won. The pub has been a real labour of love. From the sausages to the lamp fittings, everything at The Old Spot has been locally sourced. I wanted to make The Old Spot a fun, enjoyable, unpretentious family-friendly pub for the local Bristol community, where you could get great service, a satisfying pint, enjoy a delicious burger, share some top-notch local mezze with friends or tuck into a big breakfast.”

Five AA stars The New Inn, Clapham, North Yorkshire Situated in the Yorkshire Dales National Park, The New Inn has just been awarded five AA stars, following an extensive restoration project which has transformed the property into a popular, award-winning boutique hostelry. The New Inn achieved five-star status under the AA’s revamped and strict criteria, which was introduced in January 2014. According to the AA website: “Hotels or guest accommodation assessed by the AA are rated under a set of common quality standards agreed by the AA and the UK tourist authorities (VisitBritain, VisitScotland and VisitWales). The common standards make types of accommodation easy to understand and give you confidence that establishments can meet the standards you require. Accommodation is assessed under three broad categories: Hotel, Guest Accommodation and Budget Hotel.” The New Inn has also secured an AA Breakfast Award, and hopes to achieve rosettes for its restaurant when it begins opening five-days-a-week this summer.

with Mixed Fruit 15 x 500mls per case at RRP £3/bottle.

LED lights as standard

Footprint community award winner Keel Row, Northumberland The Keel Row pub in Northumberland has been crowned the co-winner of the Footprint Community Vote. Publican Sharon Herron has worked hard to put The Keel Row at the heart of the community, regularly driving elderly care-home residents to and from the pub free-of-charge in a bus, and operating a food bank that distributes items donated by local people to anyone who needs it. She recently raised £10,000 for cancer charity Macmillan in memory of one of her regulars, and was named regional winner in the Enterprise Inns Community Heroes Awards 2014. “Sharon thoroughly deserves this Community Vote success,” says Enterprise Sales and Marketing Director James Armitage. “What she does at The Keel Row is nothing short of remarkable, and is way above and beyond what’s expected of her. She’s made the pub part of the fabric of the community it’s in.” The awards were presented at a black-tie dinner, held at the East Wintergarden, Canary Wharf, London.

http://goo.gl/C8u8t

@husky_global

FOR THESE PRICES QUOTE AD CODE: ENTERPRISE 0515

Recruitment

This month's pick of the pubs

DOUBLE BOUNTY £2,000

The Wheatsheaf Hotel, Newport The Wheatsheaf Hotel is located in the popular tourist area of Newport, Isle of White. Benefitting from 11 letting rooms, large restaurant, function room and a trade kitchen, the property also has outdoor cafe-style seating to the front – a great attraction during warmer weather.

At a glance Your agreement: tenancy up to 5 years Potential turnover: £514,000 per annum Guide rent: £45,000 per annum Estimated capital start-up: £24,250 (excl vat)

Key Features • 11 letting bedrooms • Well-equipped catering kitchen and seating for up to 80 covers • Opportunity to develop a food offering • Links with the Isle of Wight music festival

Get by recommending the next Enterprise Publican

Contact our recruitment team today on 0800 953 0072 or email enquiries@ enterpriseinns.com

The White Lodge, Attleborough

The Mowbray Arms Hotel, Epworth

Situated just off the main A11 in Norfolk, near the market town of Attleborough. A traditional thatched property set in extensive grounds, it offers strong trading potential from locals, tourists, business travellers and visitors to the renowned nursery, Peter Beales Roses, and Snetterton race circuit.

The Mowbray Arms Hotel is located in a residential area of Epworth, Lincolnshire. The pub has a great reputation for good food and drink and has recently benefitted from a major refurbishment, with modern décor and brand new furniture throughout.

At a glance

Your agreement: tenancy up to 5 years Potential turnover: £402,000 per annum Introductory rent: £20,000 per annum Estimated capital start-up: £14,750 (excl vat)

Your agreement: tenancy up to 5 years Potential turnover: £265,000 per annum Guide rent: £18,000 per annum Estimated capital start-up: £12,000 (excl vat)

For more information and to see a full listing of all our available pubs, visit enterpriseinns.com/run-a-pub 30

SAVE ÂŁs and stock up on a range of products this month

*Online deals are effective on orders placed between 23rd July and 19 th August 2015. Terms and conditions apply. See inside for details.

augustdeals

Effective on deliveries between 27th July and 22nd August 2015*

SAVE £5.00

SAVE 5.00

Qualifying product is: Robinsons Trooper 9g cask 4.8% ABV

Qualifying product is: Exmoor Gold 9g cask 4.5% ABV

Qualifying product is: Greene King "Old Golden Hen" 9g cask 4.1% ABV

Qualifying product is: Bath Ales Gem 9g cask 4.1% ABV

FREE POS FREE Limited-edition Black Sheep Yorkshire signed wall plaque and POS kit when you buy two 9g casks from the Black Sheep range Kit contains: metal wall plaque signed by Paul Theakston 200 x Black sheep Yorkshire dripmats 2 x Black Sheep t-shirts 2 x Black Sheep Yorkshire pump-clip toppers 1 x pump clip

augustdeals

Qualifying products are: Black Sheep Best Bitter 9g cask 3.8% ABV, Black Sheep Bitter 11g keg 3.8% ABV and Black Sheep Golden Sheep 9g cask 3.9% ABV

FREE POS FREE branded t-shirt when you buy two 9g casks from the West Berkshire range Kit contains: 2 x branded t-shirts

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: West Berkshire Good Old Boy 9g cask 4% ABV and West Berkshire Mister Chubb's Lunchtime Bitter 9g cask 3.7% ABV

SAVE 5.00

FREE POS FREE bar runner and booklet when you buy two 9g casks of Bitter & Twisted

Qualifying product is: Shepherd Neame Spitfire 9g cask 4.2% ABV

augustdeals

Kit contains: 1 x bar runner 1 x booklet

Qualifying product is: Harviestoun Bitter & Twisted 9g cask 3.8% ABV

FREE STOCK & GLASSWARE FREE 30L keg and glassware with every new installation of Sam Adams Boston Lager Kit contains: 5 x cases of Samuel Adams glasses*

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying product is: Sam Adams Boston Lager 30L keg 4.8% ABV *6 glasses per case

FREE POS

FREE 50L keg and glassware with every new installation of Asahi

FREE rugby shirt when you buy three 9g casks from the Moorhouse's range

Kit contains: 5 x cases of Asahi glasses*

Kit contains: 1 x rugby shirt

Qualifying product is: Asahi Super Dry 50L keg 5% ABV Free stock is: Asahi Super Dry 50L keg 5% ABV *6 glasses per case

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV and Moorhouse's White Witch 9g cask 3.9% ABV

augustdeals

FREE STOCK & GLASSWARE

FREE POS FREE Rugby World Cup POS when you buy two 11g casks or three 330ml NRB cases of Heineken Kit contains: 800 x drip mats 40 x try scarves 10 x lanyards 8 x bottle buckets 4 x flags

Qualifying products are: Heineken 11g keg 5% ABV and Heineken 24 x 330ml NRB 5% ABV

SAVE £3.00

SAVE £4.00

SAVE £5.00 off every 11g keg of Somersby

SAVE £3.00 off every case of Carlsberg

SAVE £4.00 off every case from the range

Qualifying product is: Carlsberg lager Pubco 24 x 275ml NRB 3.8% ABV

Qualifying products are: Budweiser NRB 24 x 330ml case 4.8% ABV, Beck's Bier NRB 24 x 275ml case 4.8% ABV and Corona Extra 24 x 330ML NRB 4.5% ABV

Qualifying product is: Somersby 11g keg 4.5% ABV

augustdeals

SAVE £5.00

FREE STOCK

SAVE £3.00

FREE case of Cidre when you buy four cases from the range

SAVE £3.00 off every case from the range

Qualifying products are: Stella Artois Cidre NRB 12 x 568ml case 4.5% ABV, Stella Artois Cidre Pear NRB 12 x 568ml case 4.5% ABV and Stella Cidre Raspberry 12 x 500ml NRB case 4% ABV

Qualifying products are: Kopparberg Pear NRB 15 x 500ml case 4.5% ABV, Kopparberg Mixed Fruit NRB 15 x 500ml case 4% ABV, Kopparberg Strawberry & Lime NRB 15 x 500ml case 4% ABV and Kopparberg Raspberry NRB 15 x 500ml case 4% ABV

SAVE £3.00

SAVE £2.00

SAVE £3.00 off every case

SAVE £2.00 off every case from the range

augustdeals

Qualifying products are: WKD Vegas NRB 24 x 275ml case 4% ABV, WKD Iron Brew NRB 24 x 275ml case 4% ABV, WKD Red NRB 24 x 275ml case 4% ABV, WKD Blue NRB 24 x 275ml case 4% ABV and WKD Blue PET 24 x 275ml case 4% ABV

Qualifying products are: Pimm's Cider 8 x 500ml 4.0% ABV, Guinness Golden Ale 8 x 500ml 4.5% ABV and Smirnoff Ice Double Black 24 x 275ml 4.7% ABV

SAVE £3.00

SAVE £1.20

SAVE £3.00 off every case from the Hooper's range

SAVE £1.20 off every case from the O&E single serve range

Qualifying products are: Hooper's Strawberry & Elderflower 12 x 500ml NRB 4% ABV, Hooper's Dandelion & Burdock 12 x 500ml NRB 4% ABV and Hooper's Raspberry & Nettle 12 x 500ml NRB 4% ABV

Qualifying products are: O&E Sauvignon Blanc 18.7cl 12% ABV (24), O&E Merlot 18.7cl 13% ABV (24) and O&E Zinfandel Rose 18.7cl 10.5% ABV (24)

SAVE £1.20 SAVE £1.20 off each case from the 75cl range

Qualifying products are: Barefoot Merlot 75cl, Barefoot Pinot Grigio 75cl, Barefoot White Zinfandel 75cl, Cruse Brut Rosé 75cl and Lyric Spumante 75cl

augustdeals

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

FREE POS FREE Jungfrau POS when you buy two 70cl bottles of Jungfrau and one case of Kick Energy Kit contains: 10 x premium bomb cups 4 x posters 2 x strut cards 1 x screen media DVD

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: Jungfrau 70cl 30% ABV and Kick Energy 24 x 250ml can

FREE POS FREE POS when you buy one of each cocktail mixer from the Funkin range kit contains: 200 x festival drip mats 12 x kilner jars 10 x tentcards 5 x posters 3 x bar runners

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Qualifying products are: Funkin Mojito Cocktail Mixer 6 x 1L, Funkin Strawberry Daiquiri Cocktail Mixer 6 x 1L and Funkin Pina Colada Cocktail Mixer 6 x 1L

FREE STOCK

FREE case of 200ml Coca-Cola when you buy five cases from the range

FREE Monster Ripper when you buy two cases from the range

FREE Fanta when you buy either a case of Fanta Orange or Sprite 330ml

FREE case when you buy six cases from the Feel Good range

Qualifying products are: Coca-Cola 24 x 200ml and Diet Coca-Cola 24 x 200ml

Qualifying products are: Monster Energy can 24 x 250ml case and Monster Ripper can 24 x 250ml case

Qualifying products are: Fanta Orange 24 x 330ml NRB and Sprite 24 x 330ml NRB

Qualifying products are: Feel Good Orange & Mango 24 x 275ml NRB and Feel Good Apple & Blueberry 24 x 275ml NRB

FREE STOCK

FREE 275ml Schweppes Sparkling Juice when you buy any one case from the range

FREE 125ml Schweppes Tonic when you buy six cases from the 125ml Schweppes range

Qualifying products are: Schweppes Tonic 24 x 125ml, Schweppes Slimline Tonic 24 x 125ml, Schweppes Bitter Lemon 24 x 125ml, Schweppes Lemonade 24 x 125ml, Schweppes Canada Dry Ginger Ale 24 x 125ml, Schweppes Orange Juice 24 x 125ml, Schweppes Pineapple Juice 24 x 125ml and Schweppes Tomato Juice 24 x 125ml. Free stock is: Schweppes Tonic 24 x 125ml TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative proposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

augustdeals

Qualifying products are: Schweppes Sparkling Grapefruit & Blood Orange and Schweppes Sparkling Lemon & Elderflower

On the dray On deliveries from 27th July until 22nd August 2015

Theakston

Wadworth

Greene King

GROUSE BEATER

FARMERS GLORY

ALE'OHA

STYLE

BEST BITTER ABV 4.2%

STYLE

PREMIUM ALE ABV 4.4%

STYLE

PREMIUM BLONDE ALE ABV 4.1%

SEE

AMBER

SEE

DEEP AMBER

SEE

BLONDE

SMELL

FRUITY HOP

SMELL

RICH, FRUITY, HOPPY

SMELL

TASTE

BLUEBERRY, MALTY

TASTE

HOPPY, MALTY

TASTE

CITRUS, DELICATE FLORAL REFRESHING CITRUS, HINTS OF FLORAL & SPICY HOP

BITTER

SWEET

BITTER SWEET

HIGHLIGHT

A golden mid-gravity ale with pronounced moorland fruit flavours.

HIGHLIGHT

Brewed in celebration of great British agriculture with a generous helping of crystal malt. Biscuity caramel and toffee notes on the palate with candied orange peel and a hint of citrus. Medium bodied with a dry bitter finish.

PRICE

£118.26

PRICE

£122.14

HIGHLIGHT

A perfect easy-drinking beer for the summer; the Amarillo and Citra hops create a refreshing beer with an intense citrus zing. Pump-clip comes complete with a grass skirt!!

PRICE

£118.00

Robinsons Brewery

Adnams

Black Sheep Brewery

TWISTED SISTER

TOPAZ GOLD

HOLY GRAIL

augustdeals

STYLE SEE SMELL TASTE

BLONDE ALE ABV 4.0%

STYLE

GOLDEN

SEE

FRUITY HOP

SMELL

FRUITY, ZESTY, CITRUS

TASTE

GOLDEN PALE ALE ABV 4.0%

STYLE

GOLDEN

LIGHT AMBER, GOLDEN

APRICOT, LYCHEE

SMELL

RICH FRUIT, FRUITY HOP

APRICOT, LYCHEE

TASTE

FRUIT, CRISP, BITTER FINISH

BITTER

SWEET

HIGHLIGHT

Brewed with USA hops, this beer is a twist on the successful Dizzy Blonde. It has a fruity and zesty flavour and is blonde in colour. A great new seasonal beer for 2015.

HIGHLIGHT

PRICE

£114.00

PRICE

GOLDEN ALE ABV 4.0%

SEE

A pale golden ale at 4.0% ABV with soft apricot and lychee notes, medium body and bitterness but with a crisp finish.

£106.82

HIGHLIGHT

A refreshing full-flavoured golden ale with citrussy fruit notes and a dry, zesty, bitter finish.Tempered over burning witches!

PRICE

£108.25

Please order your pump clip from your customer account manager or when you place your online order 40

Coming next month...

Shepherd Neame

Charles Wells

LATE RED

TRY TIME

STYLE: GOLDEN

STYLE: STANDARD

ALE

Bath Ales

CONVERSION BITTER

ABV: 3.6%

ABV: 4.5%

STYLE: BEST

BITTER

ABV: 3.6%

St Austell

Camerons

Adnams

TRELAWNY

LONG LEG

FAT SPRAT

STYLE: BEST

STYLE: GOLDEN

BITTER

ABV: 3.8%

PALE ALE

ABV: 4.1%

STYLE: AMBER

PALE ALE

ABV: 3.8%

STOCK NEW SMIRNOFF ICE DOUBLE BLACK ®

augustdeals

THE BOLD AND DISTINCTIVE TASTE OF SMIRNOFF VODKA BLENDED WITH GUARANA AND SODA • NEW PRODUCT LAUNCHING ACROSS EUROPE IN 2015 • TARGETING A NEW GENERATION OF RTD CONSUMER • £1M + SUPPORT - FESTIVAL SAMPLING, OUTDOOR AND ONLINE MARKETING

STOCK UP NOW WITH £2 OFF PER CASE

The SMIRNOFF, SMIRNOFF ICE and DOUBLE BLACK words and associated words and logos are trade marks. © The Smirnoff Co. 2015.

Join the Enterprise Food Club today and let Enterprise and Brakes help your business thrive RECipE

Double Biryani burger in a Brioche Bun with Mango Chutney & Mini Poppadoms Fat Chef Biryani Bhaji Burger F 111713 20 x 150g Brakes Select Biryani F 112783 1 x 1.5kg La Boulangerie 4.5" Fully Baked Pre-sliced Unseeded Brioche Buns F 106248 48 x 40g Brakes Select Premium Mango Chutney A 111777 1 x 3kg Knorr Mini Poppadoms A 8616 1 x 1kg Pauleys Roquette C 10527 1 x 250g Pauleys Coriander C 13019 1 x 120g

Method

Deep fry the burger, heat the biryani side in a sauce pan. Toast the brioche bun & fill with a little roquette & fresh coriander, followed by the burger, topping with a biryani side, spoon over the mango chutney. Serve with a basket of poppadoms.

RECipE Grilled Steak, Served in a Puccia Bun with a Classic Steak Side

fooddeals

Prime Meats Sirloin Steaks C 71987 10 x 227g Brakes Select Seasoned Potato and Vegetable Steak Side F 112778 1 x 1.5kg La Boulangerie Fully Baked Mini Puccia Rolls F 111640 1 x 70 Pauleys Roquette C 10527 1 x 250g Brakes Dijon Mustard A 84536 1 x 2.5kg Brakes Select Traditionally Thick Cut Chips 9/16 F 111355 4 x 2.5kg

Method

Season & grill the steak cooking medium, allow to rest & carve. Warm the puccia buns gently through the oven. Place the steak side on to an oven tray, cooking approximately 25 minutes. Cut a pocket into the puccia, adding some roquette, steak side, sliced steak & serve with a small pot of Dijon mustard & Traditionally Thick Cut Chips.

Joining the Enterprise Food Club will ensure you get the best prices, great deals and all the support you need to manage the food side of your business effectively

Great deals on promotion 27th July – 22nd August 2015 With unbeatable offers like this, why wouldn’t you choose Brakes as your food business partner?

£4.49

£3.70

PER 1.5KG

Each

F 112783

£4.49

F 112778

£3.70

BrakeS SeleCt SeaSoneD Potato anD VeGetaBle Steak SiDe 1 x 1.5kg

BrakeS SeleCt Biryani 1 x 1.5kg

15P

PER 150G PTN

F 111355

£9.99

BrakeS SeleCt traDitionally thiCk Cut ChiPS 9/16 4 x 2.5kg

£9.99

To register simply speak to your usual Brakes Sales contact or call 0844 800 4900 (option 3) or register online at brake.co.uk/enterprisefoodclub quoting ‘Enterprise’

TERMS & CONDITIONS: All offers are available to Publicans of Enterprise only. Offers are available to Brakes customers and are subject to availability of depot stock and

effective on deliveries between 27th July–22nd August 2015 only. Registration to the Enterprise Food Club is free. The new Enterprise Food Club at Brakes terms will replace and supersede any other buying group agreements you the Enterprise publican may have. Only one person per establishment may sign up to the Enterprise Food Club. Brakes reserves the right to withdraw or amend any special offers relating to the Enterprise Food Club at any time and without notice. By purchasing through Enterprise Food Club you agree to Brakes sharing your information with Enterprise. While we endeavour to ensure that the information on the online Enterprise Pub Club is up to date, we do not warrant the accuracy or completeness of the material. The online Enterprise Pub Club may provide links to other websites, which, at the time of creating the links, were believed to be of interest to members. Whilst we will from time to time review the websites to which we have linked, we do not necessarily endorse the contents of those linked websites. We disclaim all liability arising from the information or materials contained on any linked websites. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Enterprise shall not be liable for any non-delivery arising from either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. Normal trading conditions apply. Please note that minimum order sizes apply. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

fooddeals

JOIN JO NOW TO TAKE ADVANTAGE OF A RANGE OF GREAT FOOD AT CES GREAT PRICES

F 111374 BrakeS SeleCt GourMet Chunky Cut ChiPS 4 x 2.5kg

THE LATEST BEER FROM THE BREWERS PROJECT

£2 OFF EVERY CASE OF GUINNESS GOLDEN ALE

CIDER