Enterprise deals & ideas - September/October 2015 by Stonegate Group

Bumper autumn edition September & October 2015

Make the most of Cask Ale Week 2015 Attract families this half term with a Halloween theme Make your sales soar this football season

FREE STOCK

FREE HALLOWEEN POS

SAVE ÂŁ7.00

FREE POS

KICKSTART YOUR RUGBY SALES WITH

ENSURE GREAT LOOKING, GREAT TASTING GUINNESS TO KEEP YOUR CUSTOMERS HAPPY BEING ABLE TO GET A GOOD-QUALITY PINT IS ‘VITAL OR IMPORTANT’ FOR 9 OUT OF 10 BEER DRINKERS WHEN IT COMES TO THEIR CHOICE OF OUTLET.*

WHO’S IN YOUR TEAM? The Guinness word and associated logos are trademarks. © Guinness & Co. 2015 *Market measures Aug 2013

Welcome... Running from the 27th September to 4th October, Cask Ale Week offers a great opportunity to showcase your pub as the leading destination in your area for great tasting beer. Read on for advice on promoting your Cask Ale Week events. This year, Halloween falls on a Saturday, and during half-term week for much of the country. Our feature within provides inspiration on spooky themed events that are sure to draw in the crowds and drive family footfall over the holiday. Sporting fever is sweeping the nation too, with the Rugby World Cup commencing on the 18th September, and in football both the Champions League and Premier League now underway. This issue we share some tips on driving custom during this exciting season of sport. With a variety of promotional materials and point of sale available from Enterprise for a range of up-coming occasions, get in touch with your Regional Manager if you’re planning an event of your own. The Enterprise Team

This month News & trends............................................................................. 4 October Calendar................................................................... 26 November Calendar................................................................ 28 Publicans & pubs in the spotlight........................................... 24

Drink Ale of the month......................................................................... 7 Recruiting new drinkers to cask ale....................................... 10

Food

0845 601 1602

Can I show you the beer list?.................................................. 12

Recruitment and training:

Celebrate Britain’s National Cask Ale Week.......................... 8 Crockery top tips ..................................................................... 14 Half-term success this Halloween........................................... 16 Kick-start your sporting calendar........................................... 18 A bullseye for building your business..................................... 20

0800 953 0072

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

Business building

The knowledge Our guide to AA Rosette and Star ratings ............................ 21

Recruitment This month's pick of the pubs.................................................. 30

Deals September deals...................................................................... 31 October deals........................................................................... 42 3

This month

News & trends HMRC e-learning products on VAT Do you need help understanding VAT? HMRC has developed two new e-learning products including advice about registering for VAT and getting started, as well as a course on how VAT works. HMRC has also produced a key messages briefing, which includes links to the August live webinars, the live joint HMRC & HSE webinar, the new National Minimum Wage (NMW) YouTube video, the recorded NMW webinar and the letting property to tenants e-learning platform. Webinars are being planned for late September/October on record keeping for the tourism industry. Please provide information on any areas you would like the webinars to cover to Mark Tettenborn at mtettenborn@beerandpub.com Fire safety advice The Chief Fire Officers ‘UK Business Safety Week’ takes place between the 7th - 13th September, and aims to advise businesses on how to reduce the risk of fire and protect staff, buildings and resources. Tumble dryers are a common cause of fire within the hospitality industry, as the parts can get very hot. If machines are not properly cleaned, excess fluff or lint can build up over time and catch fire. Stay fire safe by following advice from Joe Taylor, Enterprise National Fire Safety Officer: • Always read and follow the manufacturer’s • Never leave the appliance running when instructions before using your dryer no-one is around or overnight • Do not cover the vent or any other opening • Only vent the warm air to the outside of a building • Do not put rags or materials into your tumble dryer if they have been used to soak up flammable liquids, cooking oils etc. If you are going to put linen in a washing machine then use a tumble drier to dry, the linen should be washed at 60 degrees or above to remove the cooking grease.

• Keep your dryer well ventilated, ensuring the vent pipe is kink free, not blocked or crushed in any way • Clean the filter in your dryer after every use • Have your dryer serviced, inspected, tested and maintained regularly by a qualified engineer

Signs that your tumble dryer is not properly ventilated… • Clothes take a very long time to dry, especially heavy articles of clothing such as jeans, or towels • Clothes feel hotter than usual at the end of the cycle • The flapper on the vent hood remains closed when the dryer is on DON’T ignore the warning signs… Does your tumble dryer smell of burning? Are your clothes taking longer to dry? Do the clothes feel hotter at the end of the cycle? Does the external vent flap stay shut when the dryer is on? If you notice any of the above, clean the filter and check the vent pipe immediately. For more information, speak to your Regional Manager or the Enterprise Property Helpdesk on 0870 707 1111

Arrivals Horizon 9g cask 4% ABV Available from all depots – A pale golden ale, citrusy, tangy, hoppy and refreshing. Easy drinking all year round. SEE SEPTEMBER DEALS P.33 FOR A FANTASTIC LAUNCH OFFER “SAVE £5.00!”

Captain Morgan White 70cl 37.5% ABV Available from all depots – Crystal clear colour, clean, smooth, slightly sweet and creamy, with Authentic Rum Character.

Departures Corky's Cola Cube 70cl 15% ABV and Paternina Banda Azul Rioja 18.75cl(25) *Please speak to your Customer Account Manager for details of exact availability

London Glory 9g cask 4.1% ABV Available from southern depots*. Change in ABV – A fusion of malts gives this amber ale its lingering sweet toffee aroma. A harmonious balance of roasted barley and clean hop flavours make it a crisp and refreshing beer to enjoy.

Alcohol Wholesaler Registration Scheme HMRC has published a briefing pack for Publicans affected by the Alcohol Wholesaler Registration Scheme. This is relevant to all businesses that trade in duty-paid alcohol in the UK, including brewers and pubs. All businesses wholesaling duty-paid alcohol will need to register with HMRC between October and December 2015. HMRC will then decide whether or not to register each business. From April 2017, it will be illegal to purchase duty-paid alcohol from a non-registered UK wholesaler. The briefing pack can be found by visiting beerandpub.com/industry-briefings HMRC intend to publish further information on the operation of the scheme in due course. The future of eating out The ‘Eating Out – Today and Tomorrow’ report, commissioned by Sacla UK, has identified key emerging trends and habits shaping eating out across the nation, following a survey of more than 2,000 nationally representative pub and restaurant customers. 66% of respondents described themselves as passionate about food and drink and 62% stated they were totally adventurous in terms of cuisine. The survey also revealed that almost a third of families eat out together on a weekly basis (29%), while 31% of all respondents say they eat out at least once a week. One in five people last ate out mid-morning or mid-afternoon, whilst 37% expect to go out to eat a sit-down breakfast in coming years. Clare Blampied, Managing Director at Sacla UK, said: “The launch of ‘Eating Out – Today and Tomorrow’ responds to the UK’s increasing passion towards food and consumers’ higher expectations when it comes to dining out-of-home.” The report is based on primary research from interviews with 2,034 adults, exploring their lifestyles, regular routines and habits, plus their relationship with food and eating out. The latest guide from Licensed Trade Charity’s Support & Care explains how pension rules have changed and what these changes mean for your future. Everyone wants to retire someday but preparing for your retirement when the rules keep changing makes long-term planning very difficult. Recent changes to pension rules have given people much wider choice about how they can use their pension, but these reforms could also leave people financially vulnerable after they finish working. If you are retiring soon, or are starting to plan for your retirement, you’ll want to choose the best option for you and your family. That is why the Licensed Trade Charity has published a Support & Care guide: ‘How the new pension rules will affect you’. The guide has been written specifically for people who work in pubs and breweries. Pension changes explained The easy-to-read guide outlines what’s new, what options you have and how changes to the state pension will affect you. It explains the new changes around lump sum withdrawals and how much tax you will need to pay. The guide also has a useful list of other sources of information to help you be pension smart, such as the Pensions Advisory Service and contact details for the government’s Pension Wise Service. Licensed Trade Charity has a long history of providing practical help with housing, health problems, debt and family matters to those working in pubs and breweries. If you’re thinking about your pension and retirement plans and need information on what choices you have, Support & Care’s new guide is a great place to start. The free guide is available to view or download from the money problems section of the Support & Care website supportandcare.org For advice and support on a range of financial issues, you can also call the free helpline 0808 801 0550* 8am - 8pm.

What’s in season Autumn As autumn approaches, many comforting foods come into season, perfect for warming us up during the cooler weather. Apple, cabbage and pumpkin are all at their best at this time of year, and work well with a variety of dishes. Pumpkin soup makes for a delicious starter or light bite and can be easily cooked in large batches for a quick and easy service. Cabbage is a great accompaniment to roast meats and pies, and can be mixed with braised apple for a twist on a traditional vegetable side dish. Follow this with a hearty apple pie, served with a dollop of cream or custard, popular on pub menus all year round! Apple

Pear

Beetroot

Pheasant

Butternut Squash

Pumpkin

Cabbage

Sea Bass

Kale

Sweetcorn

Mackerel

Wild Duck

Mussels

Wild Mushroom

*Calls are free from landlines and most mobile networks

Coming up in autumn...

Cask Ale Week 24th September - 4th October Now in its 5th year, Cask Ale Week will sweep the nation this September, with pubs up and down the country celebrating the nation’s favourite drink. Planning a beer festival is a great way to encourage customers through the door and to try new drinks. Research shows 27% of customers are interested in attending a beer festival* and 51% of drinkers are attracted to cask ale after seeing brands at local beer festivals**. For more information and to list your Cask Ale Week event, visit caskaleweek.co.uk Sources:*Carlsberg UK’s Consumer Insights Report 2014 **The Cask Report Volume 8 2014-15

Macmillan Coffee Morning 25 September th

Where

When

Why

So people facing cancer the suppo rt can have control of they need to feel more in their they’re diagno life, from the sed, throug moment and afterw h treatment ards. Come and join us – everyone is welcom e.

registered

charity in England

and Wales

(261017),

Scotland (SC039907)

and the Isle

With 48 matches scheduled over six weeks, and 37 of these falling over weekends, the Rugby World Cup provides a staggering opportunity to drive footfall and sales this Autumn. A2 Rugby World Cup Empty Belly v2.pdf

13/03/2015

15:08

A2 Rugby

World

Cup Sweepstakes

v2.pdf

13/03/2015

15:17

466,000 international visitors are expected to visit the UK during the tournament, so welcome the crowds and screen matches across the contest to see your sales soar.

28%

of people are planning to watch the Rugby World Cup in a pub*

£2.1billion potential economic income for the UK**

Sources:*Heineken UK **Deloitte

Halloween

Taking part is a great way to engage with your local community and encourage footfall during the quieter morning period. If you’re thinking of hosting a Macmillan Coffee morning, speak to your Regional Manager as there’s plenty of POS material available, including entertainment ideas, game kits, promotional posters and more to increase your customers dwell time. Cancer Support,

18th - 31st October

Start planning now to capitalise on the biggest sporting event of the year!

Join the Worlds Biggest Coffee Morning this September by hosting a coffee morning in your pub.

Macmillan

Rugby World Cup

of Man (604).

Printed on

sustainable

materials.

Please recycle.

v3.pdf PR A2 Fancy Dress Competition

02/06/2015

31 October

PR A2 Halloween

Empty Belly v2b.pdf

02/06/2015

14:59

Being the second busiest period after Christmas and New year for On Trade Customers* and coinciding with the final of the Rugby World cup this year. Encourage customers to stay on after the final by hosting a Halloween party in your Pub and maximise on the increased footfall. Source:*barmagazine.co.uk

1st - 30th November We are teaming up with the Movember movement and calling on all our Publicans to get behind your moustaches and help start the conversation around men’s health this Movember. Never underestimate the power of a simple moustache, or a simple conversation. For the whole month of November, we are looking for: • Teams to sign up and grow moustaches for Movember • Pledges to raise £500 for men’s health charities (with rewards for the highest fundraising pub) • Pubs to bring the community together and become a local ‘Mo Hub’ for Movember mo growers

Every hour

15:11

Movember

one man dies from prostate cancer

Around 75%

of all suicides are men

Testicular cancer

is the most common cancer in men aged 15-49 years

“Grow a Mo, Save a Bro”

Drink

Ale of the month Bath Ales is an independent brewery celebrating its 20th anniversary this year. The brewery is situated between Bath and Bristol and uses traditional brewing techniques with cutting-edge technology.

TO ORDER SEE ON THE DRAY PAGES 32 & 42

As official sponsors of Bath Rugby for the

building in anticipation of this year’s

What does Conversion taste like?

2015/16 season, it seemed only natural

Rugby World Cup, which is being held

Conversion is a perfectly balanced

that the brewery should add Conversion

in Great Britain, we wanted to celebrate

ale, characterised by its fresh, hoppy

to its range, brewed specially to celebrate

by brewing a beer made with all-British

taste and clean, bitter finish. It’s a

the Rugby World Cup and exclusive to

malt and hops. Brewed at 3.6%ABV, we

light amber coloured beer that has

Enterprise pubs. We spoke to Bath Ales

hope that customers will be converted!

a lingering hoppiness and bursts of

Director, Richard Dempster, about the ale.

What are the main ingredients?

peach, loganberry and grapefruit.

What is the inspiration

It is made with two British hop

Who will this beer appeal to?

behind Conversion?

varieties – Archer and Endeavour –

Conversion will appeal to real ale drinkers of

Bath Ales employs quite a few ex-rugby

which are combined with the finest

all ages, men and women alike. It’s a great

players as well as supporters of national

pale and crystal Marris Otter malt to

beer to enjoy with pies, strong cheeses and

and local clubs. With the excitement

give it its hoppy taste and aroma.

red meats, or, of course, just on its own!

Celebrate Britain’s National Cask Ale Week Cask Ale Week is a great opportunity to run a beer festival to showcase your range and attract new customers to your pub. Cask ale has become an increasingly

With just over a month until cask

important category for pubs, and Cask Ale

ale fever sweeps the nation, now

Week, which runs from 24th September

is the time to start promoting this

- 4th October, offers a great opportunity

popular event, making the most of the

over two consecutive weekends to raise

footfall-driving opportunity. Establishments

awareness of your pub as the best place

should hold a beer festival to celebrate,

in your area for great-tasting beer.

as 65% of beer drinkers would like to

It is well worth getting involved in Cask

attend one during Cask Ale Week*.

Ale Week. Last year, cask ale sales at

Whether your customers are ale drinkers

participating Enterprise pubs, performed

or not, appeal to all by encouraging them to

2% better than those that didn’t take part.

explore and experiment with your range.

ional Drink in’s Nat Celebrating Brita

SAVE £5.00 SEE PAGES 33 & 44

How we can help: Cask ale volume in Cask Marque accredited pubs outperforms nonaccredited outlets by 4.5%.* Talk to your Regional Manager about how Enterprise will fund 50% of your Cask Marque membership

65% of drinkers 55% of those who drink real ale drink it every week*

say they visit pubs more often during Cask Ale Week*

Hosting beer tastings will increase

you could run a tasting session which

sales, as research shows that 80% of

enables them to speak from personal

drinkers would like to take part in one.

experience. Alternatively, you could provide

Why not match your ale offer with suitable

tasting notes so that they can enthuse,

food pairings? Follow our food and beer

advise and recommend to help your

matching feature for suggestions.

customers pick out their perfect pint!

Make sure your team has a strong

During Cask Ale Week, invite local

understanding of your range of ales and

breweries in for Meet the Brewer events

are confident to talk to your customers

and encourage customers to try ales if

about your cask beer and the history

they are first timers or discover new ales

behind local brews. To support the team,

if they are die-hard ale drinkers already. Increase repeat visits with collector cards, for example offering customers the chance to buy five pints and get the sixth one free. Being part of the buzz around Cask Ale Week will benefit your business both during the event and beyond. As Roger Clayson of Cask Marque says,

Visit acask.com – or call them on 01308 426982 – for details of beer festival equipment to hire or purchase. Receive a 25% discount by quoting “Enterprise” when ordering Look out for cask ale deals online and in the deals section of this magazine Take advantage of free digital assets to help advertise Cask Ale Week – website banners, Facebook and email templates Cask Marque accredited pubs can advertise their beer festival on the Cask Marque site Ask your Regional Manager or Customer Account Manager about our free cask ale point of sale kits

This year we have more support than ever before from pub companies and brewers and I feel sure that this, combined with activity at outlet level generated by publicans, will ensure that this year is even more spectacular than previous years. *Enterprise internal data Roger Clayson, Cask Marque

World’s Biggest Ale Trail Cask Marque now has 20,000 ale trailers registered with the World’s Biggest Ale Trail on its CaskFinder app, visiting around 3,500 pubs a week, scanning the Cask Marque certificates in an effort to win rewards and also generating revenue for Cask Marque members by bringing in custom. To find out more about the benefits that Cask Marque brings, call 01206 752212. Source: *The Cask Report 2014/15

Drink

Recruiting new drinkers to cask ale Cask ale is outperforming the rest of the on-trade beer market. Broaden your range to appeal to a wider audience and increase your sales.

as well as local breweries and independents represented by SIBA. Enterprise has an average of 140 cask ales available from different breweries. Add to your range slowly to test out

A staggering 634 million pints of

â&#x20AC;&#x201C; with younger customers and women

new flavours and gauge whether you

cask ale are drunk every year in the

increasingly seeking out cask.

have the customer support for a larger

UK*, meaning one in six pints of

Understanding who is trying cask

range of ales. As a rule of thumb, have

beer served in pubs is cask ale.

for the first time, and ensuring

at least four cask beers on to cater

This revolution has seen a huge

you have the depth and breadth of

for all tastes, including one lower,

variety of new styles and flavours

range to appeal to both these new

one gold, one strong and one bold.

emerging to appeal to a wider

drinkers and regulars, is the key

Cask ale significantly drives footfall,

audience than traditional ale drinkers.

to increasing sales and footfall.

with cask drinkers attracting other

The Cask Report 2014 revealed

Stocking a good range of cask ales

drinkers to the pub. They also often

that 15% of all cask drinkers tried

will have a positive impact on your

stay longer and spend more due to

it for the first time within the last

turnover, and variety should be a key

the low carbonation and moderate

three years, proving that cask is

part of your plan. Try to stock a good

ABVs of popular casks. So, cask

consistently recruiting new drinkers

mix of ales from national brewers

wins on both volume and margin!

634 million pints of cask ale drunk every year in the UK

Source: The Cask Report 2014

1 in 6

pints of beer served in pubs is cask ale

ÂŁ1.72 billion the value of the cask ale market. Up 23% since 2010

Make more

with these exclusive deals on cask ale this month

SAVE £6.00

SAVE £5.00

SEE PAGE 33

FREE POS SEE PAGE 34

FREE STOCK SEE PAGE 33

Engage your staff with cask beer New e-learning programme: Cask Beer Uncovered Cask beer is one of the few drinks that customers can only enjoy in the pub, so serving a consistently great pint of it makes good business sense. So welcome to Cask Beer Uncovered, a new, free e-learning programme that will inform, engage and enthuse your bar staff about cask beer. FREE to all Enterprise pubs Accessible via the CPL training platform Comprises five short films that staff can watch at any time, with brief test after each Certificate for anyone scoring 75% Covers ingredients, brewing, storing, serving the perfect pint and promoting cask beer to customers Results in a staff team who are knowledgeable and confident about cask beer

Enhances customers’ experience of your pub For a taster of the Cask Beer Uncovered films, view our trailer here: youtube.com/watch?v=S83JNaHdxlU

SPECIAL DEAL From Noble Express

20% discount off all Noble Express products, on orders over £50 ex VAT

Available Saturday 1st August to Monday 30th November 2015

Carry Out Cartons – Special Prices These 2 pint carry out cartons are supplied in quantities of 100 and are ideal to offer your customers the opportunity to take their favourite drink home with them. Normal list price – £28.00 + VAT and postage (case of 100) Enterprise Publicans receive the following discounts: Single case of 100 – 5% discount 2 or more cases in one order – 10% discount

This great offer gives you the chance to stock up ready for Cask Ale Week, British Food Fortnight and the winter months. Items available include glassware, crockery, cleaning and sanitising fluids, paper, disposables and much more. Offer excludes furniture and catering equipment and items marked at sale price.

nobleexpress.co.uk

Simply visit and use the discount code ENT20 when ordering This discount is limited to one order per email address

Food

Can I show you the beer list? Wine may be the traditional pairing with food, but a pint of beer is now being seen as the perfect meal accompaniment.

Pairing beer with food was frowned upon not so long ago, but with the growing demand for cask and craft beer, there’s been a shift in attitude – and beer is now an increasingly popular choice to match with food. In an article in The Independent on Sunday, Jane Peyton, named Sommelier of the Year by The Beer Academy, backed this up. “It’s actually a much better pairing [beer] with food than wine and there are so many special beers for fine dining.” So why does it work? In many ways, beer is more food-friendly than wine, with far more flavour variety. While wine is made with one key ingredient – grapes – beer makers are now experimenting

with a huge variety of blends. Also, as beer is carbonated, this lifts food from the palate and refreshes the mouth, making each mouthful an exciting experience for diners. There’s a beer for that… In November last year, CAMRA launched ‘There’s A Beer For That’, a £10m campaign to get people thinking about beer differently. The campaign highlights the diversity of beer available in pubs today and the many different dishes they can be matched with. It's been eight months since Britain's Beer Alliance successfully launched 'There's A Beer For That' and the campaign shows no signs of slowing in momentum. With positive category growth for the first time in ten years and

Image courtesy of

National Curry Week 12th - 18th October

A2 Curry Night v1.pdf

PR A2 National

2015 v3.pdf Curry Week

08/06/2015

09:31

Now in its 18 year, National Curry Week helps promote one of our favourite foods. Participating can drive footfall during traditionally quiet nights of the week, so here are some ideas for events you could host: th

• Beer and curry matching (see our food and beer matching tips opposite) • Man vs. Curry: Host a curry eating competition where a percentage of proceeds go to curryforchange.org.uk, a charity helping rural families in Asia and Africa who are going hungry. • Encourage footfall by running promotions throughout the week, such as Curry and a Pint for £10. • Curry-oke: Promote dinner and a sing-song for a set price. Check PROPS for Curry Week Point of Sale, images for web and social media marketing and don’t forget to share using #NationalCurryWeek

an industry contribution of over £22bn GDP, demonstrating the positive impact the campaign continues to have on the publics attitude surrounding beer. A series of on trade programmes, the first-ever for the whole of the beer category, designed to reignite Britain's love of beer at point of purchase and change people's perception of beer by educating them on the campaign's core messages of quality, diversity and versatility. From September, Enterprise Inns and 'There’s a Beer for That' are joining forces to deliver a combined point of sale kit in time for Cask Ale Week. Check out the #BeerMatch hashtag on Twitter, where you can find a recommendation for a beer to accompany a variety of dishes.

21/05/2015

12:04

GREAT OFFERS SEE BRAKES FOOD DEALS PAGE 50

Perfect pairs Pilsners – suit a variety of shellfish, including shrimps and scallops

Light

Pale Ales – taste great with lighter meats, potatoes and carrots, perfect with a chicken, turkey or pork roast dinner!

[Beer is] actually a much better pairing with food than wine and there are so many special beers for fine dining. Jane Peyton, British Beer Sommelier of the Year 2014 - 2015

ENJOY exclusive discounts with Enterprise Food Club

Brown Ales – work well with beef dishes, from a hearty steak-and-ale pie to a meaty burger Porters and Stouts – complement rich, bold flavours like game and venison, smoked foods and rich chocolate

Flavour profile

Wheat Beers – match with classic fish dishes like moules frites or fish cakes

Bold

The more you order, the more you save – plus there's an additional 1% discount on invoices over £150, as well as Nectar Business points every time you spend. Visit brake.co.uk/enterprisefoodclub and quote ‘ENTERPRISE,’ or call your Brakes sales contact on 0845 606 9090.

Equipment

Crockery top tips

Although the quality of food that leaves the kitchen is massively important, the way in which it is presented is equally integral to providing your customers with a great dining experience. Customers buy with their eyes, so presentation is key. We’ve put some tips together to help you keep your crockery in tip-top condition: Ensure your tableware is presentable

You don’t want customers thinking they are eating with “hand me downs” Don’t waste time trying to salvage chipped crockery

Chipped, cracked, stained or faded crockery is definitely not appetising. Make sure your crockery and cutlery match

Sufficient amounts of crockery and cutlery make for a speedy service

Nobody likes the taste of superglue mixed in with their roast dinner

Presentation is important

A busy Saturday or Sunday is not the time to put even more pressure on your pot washer When shopping for crockery, think about storage

Pick plates which stack easily to avoid using up precious kitchen space Size matters

If you have small tables, don’t order extra large plates. You will reduce the amount of covers which can be seated

If you want to use wooden boards for platter or sharing dishes, make sure they look like presentation boards and not boards that have just been used by your chef Less is more

Pick a theme and stick with it. If your starters are all on square plates, your mains and desserts can be too. This will increase storage space too

Fancy a giggle? Check out @WeWantPlates on Twitter to see what people who are passionate about plates have to say!

FREE!

MENUS AND BAR TRAINING (WORTH £500)

WHEN YOU BUY ONE CASE OF FUNKIN MOJITO MIX, ONE CASE OF FUNKIN DAIQUIRI MIX AND 6 x 1.5L OR 12 x 70cl BOTTLES OF: GORDON’S ORIGINAL, SMIRNOFF RED OR CAPTAIN MORGAN ORIGINAL SPICED GOLD

INDUSTRY LEADING BAR ACADEMY TRAINING WILL SHOW YOU HOW TO MAKE MORE PROFIT THROUGH: • GREAT TASTING AND GREAT LOOKING DRINKS • PERFECT SERVE TRAINING • BASIC COCKTAIL TRAINING WITH FUNKIN COCKTAILS • TIPS FOR SPEED AND EFFICIENCY

There must be a minimum of 8 people including managers attending. Once order is placed and information is passed onto Diageo then appointments will be made via phone call where questions will be asked to establish the needs of the outlet. Contact will be made with the outlet within 4 weeks of the qualifying purchase.

Footfall focus

Half-term success this Halloween Host Halloween-themed events to attract families this half term Halloween is the second-busiest period

What we can help with:

for on-trade customers after Christmas

• Free quiz questions focusing on

and New Year*, and this year it falls

things that go bump in the night are

on the last Saturday of the half-term

available from the Publican Channel

holidays – ideal for driving family trade. Better yet, the Rugby World Cup Final

• Quote “Enterprise” for a 10% discount on decoration packs from Peeks.

also falls on the 31st October, kicking off

Visit peeks.co.uk for inspiration

at 4pm. Encouraging customers to stay

• Children’s activity sheets related to

on to celebrate after the final whistle will

relevant film releases are available from

offer additional profit opportunities.

Whipper Snapper Kids. Publicans pay

Devilishly good activities

£4.99 a month (usual price £5.99 per

Hosting Halloween-themed activities is

month). Go to whippersnapperkids.com

a fun way to boost trade over the school

and quote “Enterprise” to order PR A2 Halloween

holidays. Fancy dress competitions will

• Craftis children’s activity packs are also

entertain parents and children alike, and you

available from craftis.co.uk. Receive a

can really set the scene by dressing your

10% discount by quoting “Enterprise”

pub to match, with cobwebs and pumpkins being the ghoulish props of choice at this time of year. Peeks are offering Enterprise Publicans a 10% discount on decoration packs, so visit peeks.co.uk for inspiring ideas to bring your event to life.

PR A2 Fancy Dress Competition v3.pdf

02/06/2015

Empty Belly v2b.pdf

02/06/2015

14:59

15:11

Frighteningly good food and drink Serving classic dishes with Halloween-inspired names will help support your food offering, so consider adding a ‘Graveyard Ghoulash’, or a ‘Cauldron’ of chilli or soup to your menu in the run up to the 31st. Child-friendly options

Event ideas: A devilish disco Rocky Horror themed karaoke night

like chicken goujons could be renamed ‘Witches’ Fingers’ during half term, making meal time fun for the little ones too. Visit the Publican Channel to download a handy ‘Making the Most of Halloween’ guide or speak to your regional manager to order a Halloween point of sale kit including external banners, balloons,

Apple-bobbing competition Pumpkin carving Pumpkin inspired set menu Charity event to support your local community Scary film night

bunting and more to promote your event.

Top tips: • Drive wet sales by serving themed cocktails such as a Vampire’s Kiss or Witches’ Brew • Bloody Marys will fit well with this theme • Hobgoblin are providing free point of sale when purchasing 2x9kg cases throughout October

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Bonfire Night Win up to

£1000

of marketing support for your pub in our Halloween best-dressed pub competition*

Remember the 5th of November by making it a profitable night for your pub • Link up with local displays • Offer discount vouchers to customers heading to your bar after the fireworks • Have a member of the team handing out flyers at the local display • Serve hot drinks such as mulled wine, hot chocolate or a speciality hot toddy to keep customers warm • Handheld snacks that are easily enjoyed while standing outside – like hot dogs and traditional pies – will boost food sales too.

*Send photos of your pub in all its gruesome Halloween glory, along with your pub name and postcode to ideas@enterpriseinns.com

George Karageorgis, Publican at

George’s top tips

the Clissold Arms, stumbled upon

• Utilise your team, dress them up as witches and zombies rather than employing costume characters

the popularity of Halloween by chance one year. “It was really a last minute thing” explains George,

• Use the event to promote your pub being family friendly all year round • Children are happy with hotdogs and hamburgers which can be served in the garden, keeping your inside food offer separate

I made a coffin out of a • Keep and reuse decorations each cardboard box and covered it year as this can get expensive with a black cloth, and the kids of local families and trick-or-treaters • Rather than charge for the event, have donation boxes for money absolutely loved it. We’ve made to go to a local charity it bigger and bigger each year • Host other events such as a Santa’s Grotto, Bonfire Night and Easter and popularity has spread. Egg Hunt to keep your family offer consistent throughout the year

George Karageorgis Publican at the Clissold Arms

• If you are putting on your own display, make sure you meet the British Standard Guidelines and have a wet weather plan in place.

25% of adults

are expected to celebrate Halloween Source: The Grocer's Halloween Category Report 2014

£300 million

Halloween's estimated worth to food and drink retailers Source: PMA 2014

43%

of Brits joined in the fiendish festivities in 2013, by spending on products or services for the occasion Source: Mintel Halloween 2014

Halloween

is the third-biggest retail event after Christmas and Easter Source: Planet Retail

Source:*barmagazine.co.uk

Sport

Kick-start your sporting calendar

With the Premier League back in full swing, now is the time to capitalise on live football matches as a way to encourage punters through the door.

The Rugby World Cup will take the nation by storm over the next two months, but the Premier League is just as important and will keep regulars coming back week after week. Football is the most popular sport in the UK, and when the rugby doesnâ&#x20AC;&#x2122;t feature one of the home nations, the football can provide pubs with the opportunity to keep customers visiting.

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There are plenty of exciting games coming up which hold plenty of interest for fans – including Manchester United hosting their long-term rivals Liverpool, a clash

4.6 million

the number of people who watch football in a pub or bar every month Source: Ipsos MORI OOH Panel – August 2014

of London teams with Chelsea

116

against Arsenal, and Everton

the number of Premier League games that will be shown on Sky during the 2015/16 season

hosting the Merseyside derby. To encourage customers to stay longer in your pub and buy a couple Source: Sky

more drinks during their visit,

consider a football-themed quiz

and-tested way of encouraging

the number of Premier League games that will be shown on BT Sport during the 2015/16 season

customers to spend more.

Source: BT Sport

before or after the match. Deals on food and drink are also a tried-

Dates and times Date

Kick off

Fixture

Saturday 12th September