July 2016
August Bank Holiday
Increase footfall over the long weekend
Get Set for Summer
Theme Nights
Seasonal sales drivers
FREE STOCK SEE PAGE 36
FREE STOCK SEE PAGE 38
Midweek events to boost sales
SAVE £1.80 SEE PAGE 39
FREE POS
SEE PAGE 40
2016
Sponsored by
Show us your swing Enter a team in one of the 9 regional heats of our national golf tournament for a great day of golf, helping to raise funds for Licensed Trade Charity. You could win a place in a prestigious golf final sponsored by Sky.
Yorkshire Heat
Devon Heat
Contact: Anita Adams on 07973 848 435 Email: 5anita.adams@gmail.com
Contact: Phil Giorgetti on 0771 708 5636 Email: p.giorgetti@btinternet.com
Norfolk Heat
Somerset Heat
Contact: Mike Lorenz on 07831 766 532 Email: lorenz@broadlandtaverns.co.uk
Contact: Phil Giorgetti on 0771 708 5636 Email: p.giorgetti@btinternet.com
Lancashire Heat
Herefordshire Heat
Contact: Janet Rogers on 0161 682 5835 Email: rogers.janet@live.com
Contact: Hayley Embrey on 01981 250 333 Email: hembrey@sidneyphillips.co.uk
South East Heat
Nottingham Heat
Thursday 9th June at Moor Allerton Golf Club
Wednesday 22nd June at Bawburgh Golf Club
Thursday 30th June at Fleetwood Golf Club
Tuesday 5th July at Shirley Park Golf Club Contact: Angie Robinson on 07961 142 205 Email: angdavrobbo@tiscali.co.uk
Oxfordshire Heat
Tuesday 19th July at Woodbury Park Golf Club
Wednesday 27th July at Isle of Wedmore Golf Club
Friday 29th July at Herefordshire Golf Club
Monday 12th September at Rufford Park Golf and Country Club Contact: Annette King on 07951 877 833 Email: annetteking1501@gmail.com
Thursday 7th July at Cherwell Edge Golf Club Contact: Eric and Samantha Branton on 0777 201 0652 Email: ericbranton52@hotmail.co.uk
We’d also like to thank Admiral, Adnams, Heineken, Britvic, Molson Coors and Carlsberg for their contribution.
For further details, please go to licensedtradecharity.org.uk/golf 2
Summer is in full swing and it's time to make the most of the longer days and lighter evenings by attracting additional customers into your pub. Read on for advice on food and drink offers for warmer weather. With one bank holiday left before Christmas, check out our tips and advice on increasing footfall over the three day weekend in August. Looking ahead, start planning your Autumn offering now to profit from the change in season. Don't miss our menu advice on page 14, and inspiration for hosting themed events to increase midweek footfall once the temperature begins to drop on page 18. The Enterprise Team
6
9
18
28
JULY 2016 FEATURED 6 SEASONAL FOOTFALL DRIVERS Attract additional footfall this summer
9 SUMMER BEERS AND FOOD Beer and food pairing advice from Annabel Smith
12 CIDER FESTIVAL
Tap into the summer cider trend
Contact us Sales and service centre:
0845 601 1602
Recruitment and training:
0800 953 0072
Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details
14 AUTUMN MENU PLANNING
Plan your Autumn food offering
16 AUTO-ENROLMENT
REGULARS 4 BUSINESS NEWS 8 ALE OF THE MONTH 10 ON THE DRAY 22 AUGUST CALENDAR 24 SPORT 30 PUBLICAN NEWS 35 DEALS
Advice from the BII
18 THEME NIGHTS
Events to attract midweek footfall
20 AUGUST BANK HOLIDAY
Make the most of the three-day weekend
26 GAMING ADVICE
FREE POS SEE PAGE 36
Profit from gaming machines
27 SOCIAL MEDIA MASTERCLASS
Make your online images work harder
28 RETAIL OFFER
How we can help develop your customer proposition
33 COMMUNITY HEROES
How can the awards benefit your business?
3
Business news Food safety industry guide The British Hospitality Association, in association with food safety experts, has launched a new industry guide designed to help food businesses avoid potentially dangerous slip-ups. The guide, which has been recognised by the Food Standards Agency, marks the first update to food safety guidelines in 20 years. Information includes: • Advice on training requirements for different levels of staff • Best practice arrangements that businesses could implement beyond the scope of the law • Information on how to comply with EU regulation on allergens in food Professor Lisa Ackerley, food safety adviser to the BHA, said: "This is about more than complying with the law. We believe that constantly striving for improved standards can only be good for the reputation of the industry as a whole. All catering businesses should familiarise themselves with this guide as soon as possible – nobody likes the adverse headlines that food safety can generate when it goes wrong." The guide will be available in hard copy for £16 or as a downloadable PDF for £10 from Monday 11th July and can be pre-ordered from the BHA website bha.org.uk
BBPA Licensee Guidance Library
New £5 note
The BBPA has published a new guidance
The Bank of England has announced that the new fiver will be issued on
library pulling together all BBPA
13th September 2016, and has released details of the design and security
information for Publicans on the wide-
features of the new notes. The BBPA has worked with the Bank in
ranging issues that they may face. The
assessing how the new notes will affect pubs, with the Bank producing a
guidance library provides an extensive list
range of fact sheets available by visiting thenewfiver.co.uk
of industry guidance and related resources, and will be continually updated by the BBPA. The guidance library is available free of charge to provide support to the wider industry in the running of a pub.
Packaged Products Identification
The new guidance library provides
There have been changes to the Pub Co markings on packaged Bulmers
information on a diverse range of areas,
and Budweiser, please visit the Drinks section in the Publican Channel at
from licensing to food hygiene, to
enterpriseinns.com to view the updated Packaged Products Identification
responsible drinking and fire safety.
Guidelines. Should you receive a delivery that contains products not marked as detailed on the Packaged Products Identification Guidelines, please
For more information, visit
inform the Sales & Service Centre on 0845 601 1602
beerandpub.com
Coming up this month... Tennis: Wimbledon
American Independence Day
Sport Super Sunday
Football: Euro 2016
27th June - 10th July
4th July
10th July
Throughout July
Serve up pitchers of Pimm’s and strawberries and cream to get customers in the Wimbledon mood
Increase food and drink sales with a USA themed menu including burgers, hot dogs and American beers.
The biggest day of the summer for sports fans with the Euro 2016 Final, Wimbledon Final and British Grand Prix all on the same day.
Kicking off in June and continuing into July, increase footfall by screening all the live action from France.
4
Arrivals Twickenham Naked Ladies 9g 4.4% ABV Available nationally. Brewed using Pilgrim, Celeia and Chinook hops, this hoppy beer has a good body and luscious aroma. Inspired by the water nymph statues in Twickenham's York House gardens.
Thatchers Haze Cider 6 x 500ml NRB 4.5% ABV Available in Southern Depots Only. Rebrand. A cloudy premium cider crafted with Discovery, Falstaff, Gala and Jonagold apples for a naturally cloudy appearance and a crisp sweet finish.
Licensed Trade Charity Golf Tournament Licensed Trade Charity, a national charity that supports people in the pub trade, has announced the dates and locations of its annual golf tournament. Money raised by the tournament will help fund Licensed Trade Charity’s work across the country. The charity helps people in the pub trade in many ways, and its support covers a wide range of issues including money, health, housing, education and family matters. Golf tournament regional heats: Yorkshire Heat: Moor Allerton Golf Club, Thursday 9th June Norfolk Heat: Bawburgh Golf Club, Wednesday 22nd June Lancashire Heat: Fleetwood Golf Club, Thursday 30th June South East Heat: Shirley Park Golf Club, Tuesday 5th July Oxfordshire Heat: Cherwell Edge Golf Club, Thursday 7th July Devon Heat: Woodbury Park Golf Club, Tuesday 19th July Somerset Heat: Isle of Wedmore Golf Club, Wednesday 27th July Herefordshire Heat: Herefordshire Golf Club, Friday 29th July Nottingham Heat: Rufford Park Golf and Country Club, Monday 12th September Taking part in the tournament is a great way for players at all levels to enjoy a round of golf with people from the same industry, and gives Publicans and their customers a chance to qualify for the national grand final sponsored by Sky.
Everards Tiger 11g cask 4.2% ABV Available nationally. Rebrand. Brewed with Crystal malts for a rounded toffee character. Tiger is an award winning best bitter with the perfect balance between sweetness and bitterness.
Chase Potato Vodka 70cl 40% ABV Available nationally. Voted 'World's Best Vodka' at the San Francisco World Spirits Competition. Made on a Herefordshire family farm. The resultant spirit is an exquisite quality vodka with true provenance.
Chase Marmalade Vodka 70cl 40% ABV Available nationally. Chase Vodka marinated with Seville orange thick cut marmalade and ribbons of Seville orange peel for a beautifully bitter-sweet natural orange experience.
To find out more and to enter your team into your nearest regional heat, visit licensedtradecharity.org.uk/golf or call Satu Dahl at Licensed Trade Charity on 01344 884 440.
Golf: British Open 14 - 17 July Make sure to televise this th
th
tournament to encourage sports fans into your pub.
Golf: USA PGA 28 - 31 July th
st
Plan an american themed menu and offer deals on US beers.
William Chase GB Extra Dry Gin 70cl 40% ABV Available nationally. Made using potatoes from a family farm in Herefordshire. Brewed using Juniper buds and berries and infused with wild botanicals for a distinct and delightful flavour.
Departures • Invenio Sauvignon Blanc 75cl 12.5% ABV • Bullet Vodka Mix Bubble Gum 70cl Bottle 15% ABV • Dogfish Head DNA 12 x 330ml NRB 4.5% ABV
Please speak to your customer account manager for details of exact availability
5
r e m Sum S R E V I R D S E L A S
The longer days and lighter evenings are a great excuse for customers to get together and socialise out of home, and where better to enjoy the weather than sitting in a pub garden with friends? Take advantage of additional footfall this season by perfecting your summer offering today.
SUMMER IS FOR SHARING… Over the warmer months, sharing pitchers and platters are a popular choice for pub goers, appealing to all age groups and genders, especially during celebratory occasions or nights out*. With a higher than average spend on spirits and mixers in the summer, and a host of excuses to get together over the next few months, including the Euro’s and August Bank Holiday, increase sales by offering a range of shareable food and drink options. • Offer pitchers of summery cocktails. Long Island Iced Tea, Sangria and Summer Breeze are all popular and easy to prepare.
12% increase in sales of premium spirits in the last year**
FREE POS SEE PAGE 37
67%
of cocktail drinkers drink pitchers*
• The Mojito remains the most popular cocktail ordered in pubs and bars in the UK. Pre-mixed products like Funkin are an easy way to develop a classic cocktail menu. • Pitchers and buckets of beer will appeal to male drinkers, and ease pressure on the bar during busier periods. • Mocktails will appeal to non-drinkers
75% of
18-34 year olds drink cocktail pitchers*
and can be made in jugs to tap into the sharing opportunity. Virgin mojitos and fruit juice based recipes will be popular during warmer weather.
*CGA mixed drink report Q3 2015 **Pernod Ricard data 2016
6
PROFITABLE PLATTERS Tap into the trend for grazing and informal dining by offering customers a range of combo, sharing and tasting plates to enjoy whilst dining in a group. Give your food sales a boost by following these top-tips…
• Smaller, easy to eat foods are less difficult to produce in smaller kitchens and offer customers more choice and increase dwell time by satisfying hunger pangs. • The versatility of this style dish means you can offer them as permanent or temporary menu items, starters, bar snacks and main courses! Create a cascading price list dependent on the size of the platter on offer.
• Extend your sharing offer with a choice of tapas style dishes which can be sold individually, or
It’s Pimm’s O’Clock!
3, 4, or 5 plates for a set price. Customers can pick throughout the day offering an upsell opportunity.
Quintessentially British, Pimm's
• Combo platters can be scaled up and down depending on the
No.1 has a long association
size of the group you are serving,
with the summer. Follow these
and can easily be bulked out
simple instructions for the
with low cost options like potato
perfect PIMM’s serve.…
wedges, tortilla chips or breads.
Ingredients
• Serve up seasonal and themed
• Highball glass
sharing platters. Asparagus in season…create a premium platter.
• 50ml PIMM’S No.1
England vs Italy in the Euro’s…create
• 150ml of lemonade
platters with national favourites
• Mint, orange, strawberries
included.
• Cucumber to garnish and ice
Earn up to 7% cash back from Booker and Makro*
Method Fill jug with plenty of ice and fruit Pour PIMM’S No.1 into jug and top with lemonade Garnish and serve
TRY USING PIMM’S STRAWBERRY FOR A FRESH TWIST ON A SUMMER CLASSIC!
FREE STOCK SEE PAGE 40
*Available to all Enterprise Publicans, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only
7
Exmoor Silver Stallion Exmoor Ales was one of the pioneer microbreweries of the real ale revival, first brewed in 1980. Located in the famous old brewing town of Wiveliscombe on the edge of Exmoor National Park, Exmoor Ales has grown to be the largest brewery in Somerset. What was the inspiration behind Exmoor Silver Stallion? This beer was originally brewed in 2005 to celebrate 25 years of Exmoor Ales. Since then it has been released from the stable every summer to ever increasing demand. The free spirit of the Stallion reflects the freedom of the summertime behind this beer in its taste and its visual impact on the bar. What are the main ingredients? Produced using entirely English ingredients. The hops are a complex blend of Goldings, Bramling Cross, Northdown and WGV. The barley is grown in the South West and malted in the traditional floor maltings of Tuckers Maltings in Newton Abbot. A pinch of chocolate malt joins the pale malt in the mash tun to produce a chestnut-brown beer.
TO ORDER SEE 'ON THE DRAY' PAGE 10
What does it taste like? A refreshing and robust beer which has a fruity nose with hints of blackcurrant. In the mouth, full bodied and malty with hints of blackcurrant with citrus and spicy overtones. A long dry bitter finish. Who will this beer appeal to? One of the most distinctive beers in the Exmoor range, Silver Stallion will appeal to the real ale enthusiast appreciating a well-balanced and complex ale. An easy beer to drink despite its complexity, it will be enjoyed by a wide range of beer drinkers – a great beer for just a pint or a bit of a session. A fine match with a herby roast chicken and other roast meat dishes.
JUL JUL
8
SEASONAL BEER PAIRING
Tips from Annabel Smith The bottled lagers represent a range of countries – and flavours - from around the world. All of them are summer in a glass. While trying to decide the best food matches to go with these beers, my friend arrived and declared it was too hot for heavy pub grub. It made me think how just as we change the style of beers we drink in summer; we definitely change the type of food we eat. It’s a typical principle we apply to food and beer pairing – match weight for weight. Don’t overpower delicate, citrusy, light beers with heavy foods. Tapas style dishes are perfect for the summer months, small plates of exquisite tastes pair spectacularly well with bright, crisp beers, without being hefty.
Sitting outside a pub the other evening waiting for a friend, I was looking through the beers featured in this month’s deals&ideas. The cask beers reflect the season, golden and blonde, including ales like Wainwright, White Witch and Horizon.
For example, the high carbonation of Estrella Damm and Sagres cuts through the fattiness of chorizo, Serrano ham and Spanish olives. (Estrella and Serrano is one of my all time favourite food and beer matches). Alternatively, the malty backbone of Hooky Gold will complement a plate of rich patatas bravas. The ‘cutting’ principle also works with an Italian anti-pasti platter. An ice cold invigorating Birra Moretti slices through oily sun-dried tomatoes, mozzarella and salami. Try the same dish with Marston's New World IPA, a really sunny, zesty, refreshing beer. If your customers’ tastes are a little more ‘English picnic’, I can’t think of a better pairing than mini pork pies and
scotch eggs (alongside a dollop of English mustard) with a glass of Timothy Taylors Landlord. With its marmalade aroma and spicy hop hit, this beer complements the meatiness of the pie. British tapas and beer pairing at its very best! Ask Annabel about beer and food matching for your menus by emailing beersommelier@enterpriseinns.com
FOR MORE FOOD MATCHING SUGGESTIONS FOR THIS MONTH'S ON THE DRAY BEER SELECTION, SEE OVERLEAF
9
On the dray in July On deliveries from 27th June until 23rd July 2016 REAL NET PUMP CLIP
Greene King
BACK OF THE NET STYLE SEE SMELL TASTE
Charles Wells Shepherd Neame
4-4-2
GOLDEN ALE ABV 4.1% BLONDE CITRUS LEMON, DELICATE FLORAL REFRESHING CITRUS HINT
STYLE SEE SMELL TASTE
PALE ALE ABV 4.0%
YOUNG'S HUMMINGBIRD STYLE
GOLDEN ALE ABV 4.2%
GOLDEN
SEE
GOLDEN
HOPPY, PINE, FRUIT
SMELL
TROPICAL FRUIT
FRUITY, REFRESHING
TASTE
AROMATIC & REFRESHING
BITTER
BITTER
BITTER
SWEET
SWEET
SWEET
HIGHLIGHT
A perfect easy drinking beer for the summer, the Amarillo and Citra hops create a refreshing beer with a citrus zing.
HIGHLIGHT
Named 4-4-2 after the popular football formation, the beer also has its own special line-up – in the form of 10 different hop varieties included in the brew.
HIGHLIGHT
Light, golden and full flavoured with a refreshing tropical fruit note and gentle malt and bitter sweet finish.
PRICE
£100.00*
PRICE
£111.50
PRICE
£117.35
Exmoor
Hogs Back
SILVER STALLION
SURREY NIRVANA
STYLE
BITTER ABV 4.3%
SEE
AMBER
SMELL
FRUITY, MALTY, SPICY
TASTE
CITRUS, BISCUITY, MOREISH
DON'T FORGET TO ORDER YOUR PUMP CLIP. Ask your customer account manager or add one to your order online.
BITTER SWEET
HIGHLIGHT
Brewed to celebrate 25 years of Exmoor Ales; a crisp & complex taste, malty with citrus & spice overtones, using four English hops and a blend of Pale & Chocolate malts - a true thoroughbred.
PRICE
£117.56
STYLE
GOLDEN ALE ABV 4.0%
SEE
BRIGHT & GOLDEN
SMELL
FRUITY, CITRUS HOP AROMA
TASTE
HOPPY, CITRUS, FLORAL
BITTER SWEET
HIGHLIGHT
A drier, golden brew with Cascade, Centennial and local Fuggles hops.
PRICE
£111.73
Marston's
AMERICAN IPA STYLE SEE SMELL TASTE
INDIAN PALE ALE ABV 5.0%
Woodforde's
NORADA STYLE
INDIAN PALE ALE ABV 4.3%
AMBER
SEE
GOLDEN
GRAPEFRUIT & CITRUS SMOOTH WITH A PITHY BITTERNESS
SMELL
LEMON, MANGO
TASTE
FRUITY CITRUS
BITTER
BITTER
SWEET
SWEET
HIGHLIGHT
A refreshing and gutsy American IPA
HIGHLIGHT
This triple-hopped American IPA combines crisp and zesty citrus notes of lemon and grapefruit with the exotic flavours of mango and papaya.
PRICE
£121.18
PRICE
£110.00
10
FOR FOOD MATCHING SUGGESTIONS SEE NEXT PAGE *No discounts apply
SHEPHERD NEAME 4-4-2
SHIPYARD AMERICAN IPA
The 10 different hop varieties in this beer will complement asparagus, so match it with asparagus wrapped in parma ham served with a dollop of Hollandaise. For a snack, try it with cashew nuts – it works really well.
Carrot cake with frosting. Think I’m joking? This is one of the best beer and food matches EVER! Powerful, hoppy India Pale Ales with those citrusy, tropical fruit aromas and flavours complement the sweetness and spice of the carrot cake, whilst those bitter hops contrast with the sweet frosting.
CHARLES WELLS YOUNG'S HUMMINGBIRD
THIS MONTH'S ON THE DRAY FEATURED BEERS OFFER DISTINCT CHARACTERISTICS AND ARE PERFECT FOR PAIRING WITH FOOD: GREENE KING BACK OF THE NET Keep it light and summery with a seasonal risotto. The citrus zing of this beer will cut through the buttery rice. For something more robust, try it with pan fried salmon fillets.
This full-bodied beer is bursting with tropical fruit notes so pair it with a Thai red curry – the fruitiness will cut through the heat of chilli.
EXMOOR SILVER STALLION A malty beer with a gutsy backbone. Complement this with a Scotch egg served with a side of Piccalilli (the relish will make the spicy hops leap out of the beer).
HOGS BACK SURREY NIRVANA The delicate lemony floral flavour of this beer will complement a plate of fish and chips or a chicken mayo sandwich.
16831_BLONDE_BEERS_AD_ENTERPRISE_172x129.25_V2.indd 1
WOODFORDE'S NORADA IPA Fire up the barbecue with this one. American IPAs love anything with ketchup as the sweetness of the sauce contrasts with the zingy hops, so get grilling those sausages, burgers and ribs and smother them with tomato sauce.
FIND OUT MORE ABOUT FOOD PAIRING AT BEERFORTHAT.COM
11
07/06/2016 16:48
R S H OWC A S E YO U
cidgeer ran
Cider festivals are a great way to attract new and existing customers into your pub over the summer, and with 30 different ciders available until September*, what better way to showcase your range and your pub. NEW CIDERS FOR SUMMER – AVAILABLE NOW*
Perfect Serve
Product
Size
ABV
Price
Aspall Waddlegoose Lane
12 x 500ml NRB
4.6%
£24.00
Cornish Rattler Cyder Berry
12 x 500ml
4.0%
£22.43
Cornish Rattler Orig Cyder
12 x 500ml
6.0%
£19.60
Thistly Cross Real Strawberry
12 x 500ml
4.0%
£26.98
If you plan to dispense cider outside of your cellar, store product in fridges and serve with plenty of ice
Hoxton Mich & Browns Cider
12 x 500ml NRB
4.5%
£24.00
Hoxton Vintage Cider
12 x 500ml
6.6%
£24.00
Aspall Premier Cru
12 x 500ml
7.0%
£27.07
Get your glassware right. Use a range of vessels to serve your cider, including 1/3 pint glasses to serve cider flights, shot glasses for cider sampling, and pint and half pint glasses too
Angry Orchard Hard Cider
12 x 500ml
5.0%
£24.50
Hawkes Urban Orchard
24 x 330ml NRB
4.5%
£34.00
Westons Caple Rd No3
24 x 330ml cans
5.2%
£25.49
Westons Caple Rd Dry No5
24 x 330ml cans
5.0%
£25.49
Celtic Ruby Tuesday Raspberry
20L BiB
4.0%
£56.28
Cider paddles will add theatre to your serve. Noble Express offer a range of cider festival equipment at nobleexpress.co.uk
Celtic Thundering Molly
20L BiB
5.2%
£45.00
Cornish Orchards Blush
20L BiB
4.0%
£56.28
Cornish Orchards Farmhouse
20L BiB
4.8%
£48.00
Hogans Hazy Daisy
20L BiB
3.9%
£43.00
Make sure your team are knowledgeable and able to offer advice on the range of ciders on offer, encouraging upsell and customers to try something new
Hogans Panking Pole
20L BiB
6.2%
£44.20
Orchard Pig Navelgazer
20L BiB
6.0%
£48.00
Orchard Pig Hogfather
20L BiB
7.4%
£48.00
Sandford Orchards Devon Red
20L BiB
4.5%
£42.40
Thistly Cross Real Ginger Cider
20L BiB
4.0%
£57.80
Thistly Cross Whisky Cider
20L BiB
6.9%
£46.50
Westons Flat Tyre
10L BiB
4.0%
£40.12
Westons Wyldwood Organic Cider
20L BiB
6.0%
£48.00
Westons Family Reserve
20L BiB
5.0%
£47.77
Westons Handbrake
10L BiB
4.0%
£40.12
Westons Old Banger
10L BiB
4.0%
£40.12
With an array of cider products available, it’s important to maintain the quality of the cider you sell, to ensure a perfect serve time after time.
Plan a clear pricing strategy to keep things simple for staff and customers – for example, scale pricing according to ABV – the higher the ABV, the higher the price point
FREE POS SEE PAGE 38
12
*New products will be available for Publicans to order w/c 28th March – 24th September 2016. No discounts apply, however volume will count as part of the total annual volume for both Unique VRD and Enterprise incentive discounts. Once the festival period ends, SKU’s will no longer be available to order. Contact your customer account manager for more details.
Ideas TO ENTERTAIN THE CROWDS
Meet the Makers HENRY & BARRY Chevallier Guild, Aspall “Aspall has been making cyder in Suffolk since 1728. Still in the Chevallier family hands and 8 generations on, we continue to produce the very finest, world-class cyder from the UK. Cyder has enjoyed a boom in recent years, and Aspall in particular has enjoyed increasingly global acclaim for its quality and excellence. The family is rich in extraordinary characters, tales and achievements, bound by an obsession with apples. For instance, Perronelle Chevallier was one of the founding members of the soil association in 1946 – thus helping start the organic movement as we know it today.”
Champagne Yeast, and ferment in a similar way to new world wine.” “Our cyders appeal to a broad range of people and we often find at tasting and sampling sessions that we can surprise even those who claim they don’t like cider! Premier Cru is a sophisticated, full dry cyder and an ideal choice for the discerning drinker who would like to try an alternative to wine, whereas our latest addition to our range - Waddlegoose, has been created for the modern palate, delivering sweetness without losing its crisp apple bite.”
With one bank holiday left this summer, why not host your festival over the three day weekend and tie it in with another event, for example a family fun day or BBQ to entice even more customers to come along? Increase dwell time further by providing entertainment that appeals to all ages too. • Live music • Cider tasting and food pairing demos • Comedy • Face painters • Bouncy castle
FREE STOCK
“Aspall Cyder is an East Coast style cyder - dry and racy. Apples grown SEE PAGE 38 on the east coast such as Bramleys Seedling make up the majority of our Cyders, and these apples offer a lot of complexity and fine flavour. We kick off the fermentation with
CI DER FES TIVAL
TRY OUR NEW CIDERS
IDER C FESTIVAL RS TRY OUR NEW CIDE WESTONS IN PARTNERSHIP WITH
CIDER
IN PARTNERSH IP
WITH WESTONS
CIDER
FREE
Point of Sale Our cider festival top tip:
Speak to your regional manager or customer account manager for more details
Bag in Boxes are a great offer not just on the festival bar, but also as an extension of an ale range. Varying levels of ABV including lower ABV options such as Cyderkyn will enable people to enjoy more time in your pub for the duration of the festival.
Visit the Publican Channel for the 'Make The Most Of Guide'.
13
AUTUMN MENU PLANNING Right now it’s difficult to imagine colder days and dark nights, but by planning ahead, you can create a warming menu packed with comforting pub grub, ready to introduce from mid-September, which will see you through autumn and into winter.
Earn to 7% up back cash Book from er Makr a*nd o
Why not add these classic, warming dishes to your seasonal menu? Steak Pie Lancashire Hot Pot
What to serve this season? Booker recommend pubs develop a seasonal menu that offers something for everyone to enjoy – including classic pub dishes and comfort food, as well as offering on-trend menu items that help your pub stand apart from the competition. Easy to prepare, adding small twists to old classics will increase your overall GP.
*Available to all Enterprise Publicans, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only
14
Vegetable or Meat Stew
...
Don’t forget the deserts with plenty of custard… Jam Roly Poly Fruit Crumbles Sticky Toffee Pudding
COST PER PORTION:
SAUSAGE AND MASH
£1.43
• Chef's
Larder Premium 30 Lincolnshire Sausages (2.27kg) Booker code: M105026 Price/Size: £0.90/3 each • Cooking Onions (10kg) Booker code: M529776 Price/Size: £0.01/10g
• Ale
SUGGESTED SELL PRICE
£5.99
£6.99
£7.99
% PROFIT
71% £3.57
75% £4.40
79% £5.23
CASH PROFIT
WITH A TWIST... for a lower calorie option, serve with on-trend sweet-potato mash which will appeal to health conscious customers. Swap the meat sausages for a vegetarian option.
of your choice Price/Size: £0.11/50ml • CL Fine Gravy Granules for Meat Dishes Gluten Free (2kg) Booker code: M194752 Price/Size: £0.01/50ml • CL Buttery Mash Potato (2kg) Booker code: M197030 Price/Size: £0.19/150g • Schwartz Chip Seasoning (300g) (NEW) Booker code: M197149 Price/Size: £0.03/2g • Farm
Fresh Carrots (10kg) Booker code: M099783 Price/Size: £0.04/50g • Farm Fresh Swede (x8) Booker code: M112609 Price/Size: £0.14/50g
EXTEND THE SPEND Increase overall food spend by offering side dishes which will encourage customers to order a little more. You can command a higher sell price on these items with a clever naming strategy. WHY NOT TRY… Heritage carrots
Creamed spinach
Minted seasonal vegetables
Beer battered onion rings
Tap into food trends Get ahead of the competition by serving on-trend dishes that customers can expect to see in high-street food chains. Last year, JD Wetherspoon added a range of “Americana” inspired dishes to its menu, and foodies predict that the dude-food trend is here to stay in 2016.
SLOW COOKED BRAISED RIB OF BEEF, WITH ALE GRAVY
BOOKER RECOMMENDS…
COST PER PORTION:
£3.97
• CL Short Beef in Ale Gravy (6x450g)
Booker code: M183899 Price/Size: £3.67/1 rib
• Farm
Fresh Carrots (10kg)
Booker code: M099783 Price/Size: £0.04/1 carrot
• Farm Fresh Swede (x8) Booker code: M112609 Price/Size: £0.06/50g • CL Fine Gravy Granules for Meat Dishes Gluten Free (2kg) Booker code: M194752 Price/Size: £0.01/50ml • CL Buttery Mash Potato (2kg) Booker code: M197030 Price/Size: £0.19/150g
SUGGESTED SELL PRICE
£7.99
£8.99
£9.99
% PROFIT
40% £2.70
47% £3.53
52% £4.36
CASH PROFIT
GOOD ENOUGH TO TWEET! Social media has changed the way we eat and drink. Customers are increasingly eating with their eyes and their smartphones, sharing images of their favourite dishes online. Think about your presentation, and use interesting, but suitable serve wear, like wooden boards, for added theatre.
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The BII guide to auto-enrolment for staff pensions WHAT IS AUTO-ENROLMENT?
WHO SHOULD I ENROL?
In the past, many workers missed out on valuable pension benefits because their employer didn’t offer them a pension, or they didn’t apply to join their company’s pension scheme. Automatic enrolment changes this. It makes it compulsory for employers to automatically enrol their eligible workers into a pension scheme. The employer must also pay money into the scheme.
Employees will fall into three categories:
Any Publican employing staff will have to automatically enrol their staff into the government’s ‘autoenrolment’ pension scheme by their ‘staging date’. Your staging date will depend on how many employees you had on April 1st, 2012. Most pub businesses are likely to fall under the ‘small and micro employers’ staging dates – covering pubs employing between 1 and 49 staff. NEXT STEPS… Notify the Pensions Regulator who your point of contact on autoenrolment is – this is likely to be yourself but might be a senior manager – this person will be responsible for all things auto-enrolment going forward. Then you will need to develop a plan specifically for your business. This could take several weeks as you will need to involve key people in the process, including your payroll provider and/or accountant.
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1. Eligible job holders – earning £10,000+ and aged between 22 and state pension age You will need to auto-enrol them into the scheme (they do not have the option to opt out until after the first deduction from their wages) and pay at least the minimum employers’ contribution as long as they remain eligible. 2. Non-eligible job holders – earning less than £10,000 but more than the minimum £5,772, or those aged 16-21 or over state pension age You will need to offer these employees the option to join the scheme and if they do you must pay at least the minimum employers’ contribution as long as they remain in the scheme. 3. Entitled workers – employees under the £5,772 earnings threshold You must offer them the option to join the scheme and make contributions themselves but you have no obligation to contribute.
You also need to be aware that your employer contributions will increase over time in three stages – the minimum is 1% of the employee’s wage until September 2017, 2% between then and September 2018 and then up to 3% from October 2018 onwards. HOW TO CHOOSE A PENSION SCHEME If you already have a pension scheme provider then contact them and ask if they have an auto-enrolment option. If you don’t currently have a pension scheme provider or if your provider can’t help, there are various options – find details at thepensionregulator.gov.uk COMMUNICATION Talk to your staff as early as possible in the process and keep them informed of your plans. You must also write to each staff member telling them how the new scheme will apply to them. To join the BII or if you are already a member and would like information about BII members’ free advice and on-going support with auto-enrolment, email membership@bii.org or call 01276 684449.
BEST SERVED SHAKEN NOT sTIRRED Orangina is a delicious sparkling blend of citrus juices and orange zest, with real orange pulp. All awakened with the ‘Shake & Serve’ ritual of our iconic bulby bottle, exclusive to the on trade. Now available in a great tasting light option.
SIGNATURE SERVES
The Classic Gently Shake the bottle to wake the taste Add cubed ice to a glass Serve the rest on the side Garnish with an orange segment
The Breeze Gently Shake the bottle to wake the taste Add cubed ice to a glass Top with fresh pineapple juice Garnish with a sprig of sage
Produced under the authority of Schweppes Intl. Ltd. Orangina and the Orangina logo are registered trademarks of Schweppes International Ltd.
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ThemeNights J
Early to midweek nights are often much quieter for pubs, with Monday to Wednesday cited as the slowest of the week. To increase profitability and footfall during quieter trading periods, it’s important to offer a range of tactical offers and occasions, which will entice customers off the sofa and into your bar. Drive repeat custom It’s important that your offer becomes part of your customer’s regular routine, rather than just a reason to visit the pub from time to time. Keep your timings consistent – for example, every Monday is Curry Night, each Tuesday is Quiz Night… this will ensure you become a fixture in your customers' diaries.
What’s your unique selling point?
Communicate your event
Think about something your pub can become famous for. You can generate a loyal customer event by offering top-notch entertainment, for example, championing new local talent and live music and becoming a hub a hub for music fans. This can work across many themes, including stand-up comedy.
If customers don’t know about your event, it won’t be a success, so make sure you promote it heavily. Enterprise provide a range of Theme Night POS kits to put up around your pub. Social media will also spread the word to a wider audience, so use Facebook, Twitter and Instagram to market your event.
Attract new customers Your regulars are loyal to your pub and may not need any additional reasons to visit, but you can claw trade from the competition by offering something different. Look out for gaps in the market and capitalise on them.
21% the increase pubs can see in wet sales on weeknights by offering live entertainment
Carlsberg UK Customer Insights Report 2014
Enterprise offer a full suite of marketing support for your event, speak to your regional manager to find out more.
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SUPPLIER GUIDE
Live music can boost sales by up to 60%. Drive sales with LIVE&LOUD entertainment booking service. liveandloud.com Rock and Roll Bingo is a musical version of the much loved game rockandrollbingo.co.uk
Redtooth offer a wide range of award winning entertainment and games solutions for pubs, including darts equipment. Free quiz questions are available on the publican channel redtooth.co.uk
Food for thought Programmes like Masterchef and the rise of the celebrity chefs has created a nation of foodies. With dining-out spend on the rise, tap into customers love of great food by hosting regular culinary events. Popular choices include Steak Night, Fish Nights or nationally themed nights – for example an Italian Feast, Spanish Extravaganza or Taste of the USA. Tie in with Earn up themed drink to 7% cash offers to b ack from increase drink Booker and sales too.
Makro*
*Available to all Enterprise Publicans, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only
How can we help? • Check out your ‘Making the most of Guide’ for advice on promoting your event
Point of Sale Available There are a wide range of kits available. Speak to your regional manager for full details.
A2 Curry Night v1.pdf
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21/05/2015
12:04
• Your E-market guide lists suppliers who can support a range of events. • Check emarket for goods and services to make your event run smoothly • Benefit from between 2% - 7% cash back every quarter from Booker • Drinks promotions are available both online and in deals&ideas Contact your regional manager for more details
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A U GH OUL I SD A YT BANK
With just one three-day weekend left before Christmas, the August bank holiday is a great opportunity to attract new and existing customers into your pub.
Date for the diary: 27 , 28 , 29 August th
th
th
Increase bar sales With an extra day to relax, customers will be in the mood to celebrate, getting together with friends and family over
• Strong visual merchandising is a tried and tested way of increasing sales. Create a and mixers which provide a refreshing drink in warmer weather. British classics
VisitEngland Survey 2014
like gin are more popular than ever. • Offer special edition bank holiday
a drink or a bite to eat. Make sure
cocktails, which will be particularly
your bar is well stocked with products
appealing to female customers.
that appeal to all ages and genders.
Drinks like Long Island Iced Tea can
• Offer value promotions. Sharing pitchers, bucket deals and jugs of beer will appeal to larger groups and aid speed of service during busier periods. • Use the long weekend to encourage customers to try your cider range. Try serving a selection of three in 1/3 of a
£207
average spend over the course of a bank holiday weekend
seasonal display promoting long spirits
be served in jugs to take to the table,
43% of people
would go to the pub for bank holiday
Carlsberg UK Consumer Insight Report 2014
and classics like Bloody Mary will go down well with anyone who may have over indulged the night before. • Don’t forget to stock up on a selection of soft drinks for children and premium soft drinks for adults
3 meals average
number of times Brits eat out at bars or restaurants over bank holiday weekend
Big Hospitality / Vouchercodes.co.uk report 2014
pint glasses for a bit of added theatre.
September sales drivers As the temperature dial drops and summer holiday season comes to an end, trade will naturally start to drop off, but there are plenty of ways you can overcome this. Planning ahead now will ensure profitability into September. Offer deals on food and drink, and schedule regular events throughout the week to encourage custom during quieter periods. Cask Ale Week, 22nd September – 2nd October is a great way to encourage additional custom.
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FREE POS SEE PAGE 36
What’s on?
Feed the crowds
Increase dwell time by offering added
With time on our hands for a leisurely
value like live entertainment, a drink
breakfast, lunch or dinner, it’s no
festival or family fun-day to appeal to
surprise that customers eat out more
a wider range of customers and be
over the long weekend. Create an
perceived as a bank holiday ‘destination’.
attractive dining proposition for the
• Hosting a beer or cider festival will not
whole family to see food sales soar.
only generate additional footfall, but also
• Set-price menus offer perceived value
encourage customers to try a wider
and are attractive to customers on a
range of drinks, increasing sales. Check
budget. Offering fewer dishes also
out our article on page 12 for hints and
reduces pressure on your kitchen.
tips on putting on a profitable event. • Encourage families into your pub by hosting a fun day. From face painting to bouncy castles, the longer the little ones are entertained the longer parents will stay in your pub. • Quizzes, karaoke or live music will entice customers to stay into the evening, or make a trip out later in the day. In addition, events of this kind are ‘weather proof’ so don’t rely on the sunshine to be a success.
• If the weather permits, BBQ’s will bring in the crowds and appeal to all .
Point of Sale Available Promote your bank holiday events in advance to attract customers over the long weekend
• Be prepared to be busy on the Sunday. Roast dinners will be particularly popular and can be tied into setmenus, for example, a roast, a dessert and a drink for a fixed cost. • Family friendly promotions can boost trade by up to 30%. Try a ‘kids eat happy’ promotion to appeal to Mums and Dads, where one child eats free with every full paying adult.
How can we help? • Check out your ‘Making the most of Guide’ for advice on bank holiday promotions • Check out drink deals available from Enterprise online or from your customer account manager • Visit emarket or the publican channel for suppliers for your event • Offering food? Check out the Booker range and get up to 7% cashback as an Enterprise publican
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august
monday
tuesday
wednesday
1
8
2016 Summer Olympics: Rio
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2016 Summer Olympics: Rio
First delivery day for September deals
Summer Bank Holiday Tennis: US Open
2
2016 Summer Olympics: Rio Great British Beer Festival: Olympia
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2016 Summer Olympics: Rio
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9
3
10
2016 Summer Olympics: Rio Great British Beer Festival: Olympia
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Last order date for August online deals 2016 Summer Olympics: Rio
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Tennis: US Open
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Tennis: US Open
Great British Beer Festival
2016 Summer Olympics
Tap into the beer festival and hold your own sampling event within your establishment
Increase food and beverage sales with a Brazilian themed menu Make the most of the summer weather and hold outdoor garden events to increase footfall from families
Hold a variety of traditional pub games to get punters in the festival spirit
Ensure you screen main events and promote the events you are showing to pub goers
5 - 21
9 - 13
Football League and Premier League With the football League starting on the 6th August and the Premier league starting on the 13th August, arrange for your POS from Sky and/or BT Sports to promote the matches you are showing
6 22
7
12
13
14
thursday
friday
4
2016 Summer Olympics: Rio Great British Beer Festival: Olympia
September online deals available to order from today 2016 Summer Olympics: Rio
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18
saturday
2016 Summer Olympics: Rio International Beer Day
2016 Summer Olympics: Rio Great British Beer Festival: Olympia Football: Premier League Opening Weekend
1
12
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2016 Summer Olympics: Rio
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Tennis: US Open
5
sunday
2016 Summer Olympics: Rio Football: English League Opening Weekend
2016 Summer Olympics: Rio Great British Beer Festival: Olympia Football: Premier League Opening Weekend
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Summer Bank Holiday Opportunity to increase your occupancy from staycationers promoting bank holiday offers Plan bank holiday promotions – meal deals, wine bottle deals, pitcher deals on beer and cocktails and soft drinks for the children
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13
20
Last delivery day for August deals 2016 Summer Olympics: Rio
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Tennis: US Open
6
27
3
Tennis: US Open
2016 Summer Olympics: Rio Football: English League Opening Weekend
2016 Summer Olympics: Rio Football: Premier League Opening Weekend
7
14
21
2016 Summer Olympics: Rio
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Formula 1: Belgian Grand Prix
4
Tennis: US Open Formula 1: Italian Grand Prix
Tennis: US Open The open falls over the bank holiday weekend so be prepared for increased footfall Encourage food and beverage sales with an American themed menu, such as hot dogs and macaroni cheese Decorate your pub to reflect the nationalities of the finalists.
29 - 31 PR 280mm Book now for Xmas Mobile Hanger v1.pdf 1 10/03/2016 12:10
Book now for Christmas
PR A2 book now
for christmas v4.pdf
12:10 1 10/03/2016
PR A2 book
This year Christmas falls on a weekend providing a great opportunity to maximise the ‘Christmas Fortnight’ with 2 full weeks of weekday trading
PR A3 Prosecco Offer Poster
now for christmas
v4.pdf 1 10/03/2016
12:10
12:19 v1.pdf 1 10/03/2016
PR A4 Book now for
Christmas menu v2.pdf
1 14/03/2016 09:16
Start advertising your Christmas events after the August Bank Holiday PR 10x2 Book now for Christmas Banner v1.pdf 1 10/03/2016 12:09
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, This summer s winning line up
There’s an unmissable line up of sport coming up, including Wimbledon, Barclays Premier League, Formula 1 and much more. Ian Westover from Sky shares his pick of the top sporting events to screen in your pub this summer, and advice on how to make the most of the profit opportunity sports fans present.
Wimbledon 27th June – 10th July Tune in: Wimbledon is an iconic British sporting event, and with the final falling on Super Sunday – 10th July – along with the British Grand Prix, and the Euro Final, you’ll attract a wide range of sports fans into your pub. Profit from the two-week long tournament by offering deals on British products –create a patriotic theme inside and outside your pub.
British Grand Prix 10th July Tune in: F1 is the third most watched sport in pubs and bars, only behind football and rugby union in terms of popularity. Sky Sports is showing every race of the F1 calendar in 2016. The British GP, on the 10th July, is going to be a big deal for sports fans, falling on; you guessed it, the 10th July. Consider multi-screens and dedicated areas for sports fans, to avoid alienating other customers. Ensure you’ve got enough bar staff in place to cover a busy bar, and offer deals on beer and bar snacks. If weather permits, and you have the facilities, consider a BBQ to provide mass catering for your customers.
England v Pakistan from 14th July Tune in:
SUMMER 2016
WATCH ALL THE MATCHES HERE
WATCH ALL THE MATCHES HERE
WATCH ALL THE MATCHES HERE
Point of Sale Available Make sure you merchandise your pub to attract customers during the tournament
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The Open 14th - 17th July
Cricket remains a major draw in out of home venues – nearly 1.2 million people headed to pubs, bars and other venues to watch at least one day of the 4th Ashes test last year as England claimed the series Test cricket is played from 11am to 6pm for up to five consecutive days, so it’s a great way of attracting daytime footfall and extending dwell time.
Tune in:
Reward loyalty and incentivise customers to return with food or drink offers if they come back across multiple days of the same Test.
Promote the fact that your pub screens golf across social media, customer emails, POS and A Boards outside to attract fans.
2016 marks the first time that all 4 of golf’s Major championships have been shown on Sky Sports, bring all the biggest action from the sport to one place. Golf, and especially The Open, provides more opportunities to attract regular footfall throughout the day.
Kick off the 2016 football season The Premier League from 8th August Tune in:
The Premier League is quite simply the most important tournament to screen when it comes to attracting sport fans to your venue. The 2016/17 season will be bigger and better, with more games shown on TV than ever before, meaning more opportunities for your pub to profit. Sky Sports will show a huge 126 games this coming season, including the new Friday evening match slot, which will be a huge footfall driver for pubs. Guarantee success by promoting all the fixtures you’ll be showing inside and outside your pub, and use social media as a promotion tool to spread the word about your sports offering.
SAVE £3.00 SEE PAGE 37
Atmosphere and a quality screening experience are cited as really important factors for sports fans when choosing a pub to watch the match. Ensure all screens can be seen properly by checking sight lines throughout your pub, and turn up the volume so customers can hear the commentary. Most importantly, make sure you’ve got a well-stocked and staffed bar on match day. With the opportunity to profit handsomely from beer sales, plan your promotions and deals now and make sure you have plenty of stock available – think about bucket and jug deals, as well as a preordering service for half time.
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Gaming and entertainment Gaming machines are an integral part of any pub – not only do they entertain customers and increase dwell time, they also provide a profitable additional income stream for your business.
From fruit machines and interactive quizzes to retro arcade style games (think 1980’s - Pac Man and Space Invaders…) there are hundreds of solutions available to suit your pub. “Developments in the gaming sector have resulted in more entertainment options on offer for customers than ever before.” says James Dickens, product marketing manager at Gamestec, the UK’s No.1 provider of electronic games on-trade. “With so much choice available, it’s important to choose a gaming or entertainment machine that’s right for your customer base.”
THE RIGHT GAMING SOLUTION CAN EARN YOUR PUB UP TO £7,000* PROFIT PER YEAR!
Gamestec top 3 gaming solutions: iPub2 • Innovative content and fully interactive gaming solution • Increases game play and drives new revenue streams Reel fruit machines • Timeless pub gaming solution • Gamestec operate an industry leading test process, identifying the top performing machines for your pub Gamesnet Black • One of the UK's top performing gaming machines • Regularly updated with new games
How can Gamestec help your pub unlock its profit potential? • Gamestec purchase the latest products from industry leading providers, which undergo extensive performance testing • Gamestec pro-actively review machine performance to ensure any issues are dealt with efficiently and professionally • Gamestec maintain accurate and regular fund collections • Gamestec will advise and recommend the best machine for your pub
For more information visit gamestec.co.uk
It's important you are up-to-speed with current gaming legislation and best-practice, including recommended positioning of gaming equipment in your property, as well as ensuring your pub is covered by the correct licences for the gaming equipment you offer customers. SEE PAGE 36 Visit gamblingcommission.gov.uk for more details.
SAVE £4.00
* Gamestec based on 2 machines, net of MGD and rental
26
worth a thousand words In a world of smartphone screens, short attention spans and seemingly endless distractions, standing out on social media can be a challenge. That’s where clever use of images can help. Roland Ellison, content specialist at inapub.co.uk, shares his top tips for social media success. Here’s what you need to think about:
• Ask questions to accompany pics e.g. It’s pizza night. What’s your favourite topping? Or even a simple ‘Caption competition’ on a funny pic to encourage comments.
• The best images for marketing your pub will be the ones taken inside it. Avoid generic stock images if you can. • Pictures of people (your customers and staff) are more interesting than things (food, drinks and empty beer gardens). • Tagging people featured in pics increases engagement.
• Tone down the hard sell. Post ratio should be roughly 80% conversational to 20% marketing.
• Encourage regulars to tag your Facebook page, Instagram or Twitter accounts in their own pics – and Like/ Share/Retweet them when they do.
Social media in action! The team at The Hobgoblin, Bristol, recently created a new limited-edition summer drink, summer new drink using Thatcher’s Haze cider and gin. As part of their social media activity they posted an image of the new cocktail on Facebook. The results speak for themselves… Over
Over
1300 likes
shares
100s of comments
Overall reach of post… over 222,000 and still growing!
Roland Ellison, content specialist at inapub.co.uk
Above all, have fun with it. Your social media channels are an extension of your pub’s personality.
• Check how your picture will appear on the social channel you are using. Badly cropped pics look amateurish.
700
It works differently across channels, but given that Facebook is the default for most pubs, it’s best to know how that works. In short, the more relevant your image is to your post, the higher the number of Likes, Shares and Comments (engagement) it is likely to receive. The higher the levels of engagement, the more eyeballs your post will get on Facebook’s News Feed.
We were playing around with ways of broadening the appeal of Thatchers Haze, and were also looking for a premium summer drink to enjoy in the heat. We tinkered with a Tom Collins and the Molly Collins (named after one of our staff!) was born. Everyone seemed to like the drink so we thought we would give it a boost on facebook - I think we paid £5 and it just took off; by the end of the weekend it had reached around 230,000 people! Customers were coming here specifically for it and you could hear people talking about it away from the pub. We ended up selling about three weeks worth of gin in two days! James Ayliffe, Publican at The Hobgoblin
27
SEGMENTATION S UCCE S S
Enterprise have developed a new, industry leading tool to help you unlock the potential of your pub by providing data and insight that you and your regional manager can use to help you define or refine your retail offer and ensure that you meet your local customers’ needs. The tool is supported by detailed pictorial guides to help bring the data to life and show you how it could work in your pub.
How does it work? Your regional manager will be able to take you through data and insight about your local market area during one of your business meetings so you can gain a detailed understanding of sales opportunities and competitor threats and create your own retail offer to drive footfall and profit for your pub. The data and insight includes: • Socio-demographic profiles of your pub’s catchment - the types of people who live and work there • Insight into their lifestyle, leisure preferences and spends • Geographic map location of pubs in the catchment area – your own and your competitors • Analysis and recommendations for the optimum retail offer to serve local customer’s needs and help you maximise sales and profit for your pub
We use 12 retail offer 'segments' to help bring the recommendations to life for your pub:
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Premium drink
Premium mixed
Premium food
Upper mid-market drink
Upper mid-market mixed
Upper mid-market food
Mid-market drink
Mid-market mixed
Mid-market food
Value drink
Value mixed
Value Food
The supporting pictorial guides can be used to help bring the recommendations to life by suggesting ideas and solutions for your pub – from how to attract the customers you want in your pub to what they would like to buy when they get there. What does this mean for your pub?
What does it mean for you and your pub? Working in partnership with your regional manager to make use of the tool & guides, you will get an analysis and recommendations for the optimum retail offer for your pub to help you serve local customer’s needs and maximise your pub’s sales and profit. Of course your own local knowledge is really important too, and this, combined with the tool’s data and insight should give you some great food for thought, ideas and direction for the future of your pub. Your regional manager will be able to help you decide on anything you might want or need to change. From a slight tweak to your draught range, a full overhaul of your food menu to a complete change of offer and target customers, whatever you decide to do will help you unlock the potential in your pub.
The tool in action Enterprise Inns and Publican Joe Cussens of The Bath Pub Company have transformed The Lockbrook Inn, Bath, into a family friendly food-led pub, from its existing wet-led proposition. The decision to change the focus of the pub, formerly known as The Dolphin Inn, was taken following extensive research into local demographics using the segmentation tool.
Isabelle Whitehouse, Regional Manager, said, “We knew that The Dolphin (as it was) had the potential to develop its offering and we identified that the area was crying out for a mid-market, food led pub. The pub lies along the River Avon, and the canal provides a break between two very different customer demographics. We used the segmentation tool to look at the market which was under catered for – which helped us clarify a clear positioning and fresh new look for the pub. The segmentation process was extremely
collaborative, carried out in conjunction with our Publicans, The Bath Pub Company, whose local knowledge and operating experience was invaluable in ensuring that The Lockbrook Inn is now in a position to unlock its full potential.” Joe Cussens, Director of The Bath Pub Company, said: “Our pubs each have their own character - a chain approach to things doesn’t quite work for us. We’ve got something a little different planned for this one. “The building is undergoing a transformation and the change of name feels right for the pub’s heritage, its canal side location and its next chapter.”
To find out more about the new segmentation tool, and the potential it will unlock in your pub, contact your regional manager today.
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PUBLICANS & PUBS I N
T H E
S P O T L I G H T Charity Fun Days Sheridans, Wallasey Sheridans pub and restaurant recently hosted two charity fun days in memory of local teenager Charlotte Churchill, who tragically passed away in 2011, and local baby Molly Kennedy who sadly died of a heart defect last year. Proceeds from the events will go to three different charities - the Brightside charity, which was set up to help provide young people with better opportunities in the local community, Alder Hey Children’s Hospital, and Ronald McDonald House, which supports families while their children receive care and treatment in specialist children’s hospitals.
Award success New Inn, Clapham The New Inn has scooped a trio of accolades in the last month, being upgraded from a five-star bronze AA rated guest house, to five-star silver rating, as well as being named the 10th ‘friendliest hotel’ in the UK at the 2016 AA Awards, no mean feat given they were up against 2600 other nominees! In addition, the historic inn, which is nestled in the Yorkshire Dales, has been given a prestigious five-star accolade by tourism body Visit England. Congratulations to Publican Lesley Benson and her team.
Farmer Fest The Farmers Arms, Frankby The Farmers Arms recently hosted a three day festival in its beer garden, aptly named Farmer Fest, which included live music, street food, and cask ales, with entertainment for the children including face painting, carried out by local art degree students. Headline acts included China Crisis, who had great success in the 1980’s and hail from Liverpool, and Dave McCabe from The Zutons.
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Publican Su McQuade said: “Brightside has identified that giving time, support, and space to enable young people to explore where they are and where they want to get to, will allow them to make changes to their lives one step at a time. “Sheridans is at the heart of the community, and we really hope that local people get behind our fundraising efforts.”
Raising money for local causes Nunsthorpe Tavern, Grimsby Publicans Pat and Mike Denson have helped raise an estimated £10,000, with funds going towards supporting one of their regular customers, who was diagnosed with Leukemia last year. Adam Leak, 35, wants to take his three daughters to Disneyland in Florida and local residents have got behind the pub's efforts to help him fulfil his wish. The pub organised a charity boxing match, as well as a football tournament with the pubs original team line up from the 1950’s playing the current pub squad.
Bishop of Durham visit The Spotted Dog, High Coniscliffe The team and customers at The Spotted Dog, Darlington, were delighted to welcome the Bishop of Durham, along with a group of parishioners from Coniscliffe, when he called in for Sunday lunch during his prayer walk around the Darlington Deanery in May. Publican Steve Grabham commented: "He was interested in visiting after hearing about the successful Beer and Hymns nights at the pub, along with our regular village coffee mornings."
Queen’s 90th Birthday The Bridge, East Anglia The Bridge Inn, in East Anglia was recently selected to light a beacon as part of the Queen’s 90th birthday. The pub planned a day of celebrations to coincide with the lighting, including an afternoon tea and music from the Acle Youth Orchestra and The Great Yarmouth Night-Rollers. Customers were also able to enjoy their first pint of real ale at 1926 prices. Publican Phil Hannon said: “We’ve been in the hospitality industry all our lives, we love it and see putting on events such as this for the Queen’s 90th birthday as doing out bit for the local community.”
PRS Music Makeover Finalists The Brook Inn, Plympton and Booth Hall Hotel, Hereford Two Enterprise pubs were crowned finalists of the PRS Music Makeover competition this May – the Brook Inn, Plympton came 2nd place, winning a £5,000 music makeover with the 1st place winner located in Scotland – making the Brook Inn highest-placed pub in England. In 3rd place was the Booth Hall Hotel in Hereford, winning a £2,500 music makeover. More than 230 pubs from around the UK entered to win the £10,000 Music Makeover. PRS said ‘The calibre of entries was extremely high”.
Share your news
Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com 31
Fundraising firewalk Shelley Arms, Broadbridge Heath Publican Richard Kent, his team and over 20 regular customers raised over £5000 for a number of local children’s charities as a result of a recent firewalk at the West Sussex pub – a record amount of money for the Firewalk organisation.
Marketing on wheels The Friendly Spirit, Cannington The Snittersfield Arms, Snittersfield The team at The Friendly Spirit have come up with a truly unique way to promote the Somerset pub, purchasing and branding a London black cab, which is driven around the local area. The team commented; “The cab has created a real buzz about the pub and raised a few smiles too. It’s not what you expect to see here in Somerset. It’s been a fantastic marketing tool!” In addition, Publican Katie Ginder is using four wheels to promote her pub, The Snittersfield Arms, in Stratfordupon-Avon and can been regularly seen driving around the local area in the pubs branded vintage van.
F*F £1JUO ICE
AND **
FUSION
Make theirs a Frobishers. It’s never been more vital to offer your customers an inspiring soft drink selection. Treat them to a trade up with the premium taste of Frobishers Juices. Fantastic flavour for them. More money in the till for you. To discover the profit margin potential of stocking premium soft drinks, come and explore our range of fruit juices and juice drinks. *Juice - Orange, Apple, Tomato, Cranberry **Fusion - Apple and Mango, Apple and Raspberry, Orange and Passionfruit It’s now ‘inexusable’ for on-trade premises to offer uninspiring soft drinks menus (Mintel 2015) Alcohol sales are declining, with one in five drinkers choosing soft drinks over alcohol (ONS 2015)
E. SALES@FROBISHERS.COM | T. 01392 825333 WWW.FROBISHERS.COM | FOLLOW US @FROBISHERS
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Become a community hero Being recognised as a Community Hero can deliver tangible benefits to your business. This year the awards will recognise 54 Publicans for going the extra mile, with a 1st placed winner and two runners up from each division receiving a prize fund of up to £3,000 to be invested into support for their community or local causes. One Publican will also be named national winner for 2016 and will be awarded the Community Heroes trophy and a £6000 prize.. Positioning your pub as the hub of your local community can deliver real value and profit opportunities. Offering space to local community groups, from sports teams to local clubs will increase footfall and attract new customers, especially during quieter periods of the week, whilst being seen as a champion of local charities, businesses or networking groups is a great way to promote your pub in the wider community. Russell and Sarah Clark, publicans at the Cleveland Bay, Redcar, are Community Heroes regional winners. The pub has established itself as an integral part of the local community, forging close links with a number of community groups, businesses, and the local council, working in partnership to create a welcoming community base for residents and visitors to Redcar. The Cleveland Bay provides meeting space for the Young at Heart Club, a community
group for the over 50’s, as well as the Redcar Education and Development group, which supports children and adults with disabilities and special needs. With first hand-experience of the accessibility issues faced by both groups, Russell and Sarah invested their prize fund into improving accessibility to their pub.
We used our prize fund, plus some of our own money, to improve facilities for less able-bodied customers. This included improvements to our disabled toilet, as well as ramps and railings around the building that improve ease of access for a wide range of different accessibility issues.
“As a result of this, we’ve seen a real uplift in business, and we were approached by a local dementia support group to provide meeting space too, bringing in additional customers.” “We’re advising Redcar Railway Station on improving its accessibility too, and plan to sponsor the station facilities– which will help bring even more visitors into the community and our pub.”
INSPIRED? Entries close on 10th August 2016. Visit enterpriseinns.com/ech to enter online and for examples of previous winning entries. All 54 winners will be invited to attend a gala awards dinner at Chesford Grange, Kenilworth on 17th October 2016
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Judging criteria Any Enterprise pub may enter. The focus should be on making the outside of your pub look exceptional. The main criteria that entries are judged against are: Abundance: have all areas outside the pub been utilised, making them look attractive with planting? Creativity: use of any unusual features or creative displays for customers to enjoy Kerb Appeal: how does it look to customers walking or driving past it for the first time? Does the external planting and external appearance compel them to come inside? WOW Factor: is the outside of your pub dressed to impress, and does it stand out and give a WOW factor? Have you gone the extra mile to make a lasting impression
How to enter: Take photos of your pub in all its floral splendour Email them to the dedicated Pubs in Bloom email address pubsinbloom@enterpriseinns.com Or post them to Pubs in Bloom c/o Marketing at Enterprise head office Include the name of your pub, outlet code and name of your Regional Manager so we know which region and division you are in Closing date for entries is Friday 5th August 2016 Judging will take place during mid to late August and winners will be notified after 1st September 2016 Prize money will be credited to R&M funds for winning publicans to spend on their pubs
34 178x268mm Pubs In bloom internal Ad Jun 2016 v1.indd 1
09/06/2016 12:01
See inside for some FANTASTIC DEALS for the summer ahead
FREE POS SEE PAGE 40
FREE POS
GET ME FREE
SEE PAGE 40
SEE PAGE 40
GREAT DEAL SEE PAGE 40
FREE STOCK
FREE POS SEE PAGE 41
SEE PAGE 40
Online deals are effective on orders placed between 23rd June and 20th July 2016 Terms and conditions apply. See inside for details.
julydeals
Deals are effective on deliveries between 27th June and 23rd July 2016
SAVE £6.50
SAVE £6.50
FREE £50 VOUCHER FREE £50 Booker voucher when you buy 10 x 9g casks over 4 weeks*
Qualifying product is: Bath Gem 9g cask 4.1% ABV
Qualifying product is: Upham Punter 9g cask 4% ABV *Available to southern depots only. Delivery dates 27 June to 23 July 2016 th
rd
Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV, Moorhouse's White Witch 9g cask 3.9% ABV
FREE STOCK
FREE POS PLUS PRIZE DRAW ENTRY
FREE bottle of Smirnoff Red 70cl when you buy 3 x 9g casks from the Golden range
FREE Summer Survival kit PLUS entry into a prize draw to win a night away when you buy 2 x 9g casks*
GET ME FREE
Qualifying products are: Wychwood Hobgoblin Gold 9g cask 4.2% ABV, Thwaites Wainwright Golden Ale 9g cask 4.1% ABV and Marston's Pedigree New World Pale Ale 9g cask 3.8% ABV Free stock is: Smirnoff Red Vodka 70cl Bottle 37.5% ABV
Kit contains: 1 x pair of sunglasses 1 x sunscreen 1 x face mist
Qualifying products are: Hook Norton Hooky 9g cask 3.5% ABV, Hook Norton Hooky Gold 9g cask 4.1% ABV and Hook Norton Old Hooky 9g cask 4.6% ABV *Summertime night away stay in the Fox Hotel, Chipping Norton for two people
FREE GLASSWARE & POS
SAVE £6.50
FREE glassware & POS when you buy 2 x 9g casks of The Reverend James or The Reverend James Gold
julydeals
Kit contains: 12 x pint glasses 250 x beer mats 2 x bar runners 2 x posters
Qualifying products are: The Reverend James 9g cask 4.5% ABV and The Reverend James Gold 9g cask 4.1% ABV
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Qualifying product is: Loddon Hullabaloo 9g cask 4.2% ABV *Available to southern depots only
FREE POS*
SAVE £6.50
FREE hoodie & POS when you buy 1 x 9g cask of Butcombe Bitter and 1 x 9g cask of Butcombe Gold Kit contains: 100 x drip mats 2 x bar runners 1 x hoodie
Qualifying products are: Butcombe Bitter 9g cask 4% ABV and Butcombe Gold 9g cask 4.4% ABV *Available to southern depots only
SAVE £6.50
SAVE £4.00
Qualifying product is: Timothy Taylor's Golden Best 9g cask 3.5% ABV
SAVE £2.00 PLUS POS SAVE £2.00 PLUS FREE giant 10L ice bucket when you buy 3 x cases Kit contains: 1 x giant 10L ice bucket
Qualifying products are: Wadworth 6X 9g cask 4.1% ABV and Wadworth Horizon 9g cask 4% ABV
Qualifying product is: Budweiser NRB 24 x 330ml case 4.8% ABV
SAVE £3.00
Qualifying product is: Estrella Damm NRB 24 x 330ml case 4.6% ABV
FREE POS FREE POS when you buy 4 x cases Kit contains: 5 x ice buckets 1 x bucket glorifier
Qualifying product is: Corona NRB 24 x 330ml case 4.5% ABV
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julydeals
Qualifying products are: Amstel NRB 24 x 330ml case 4.1% ABV, Birra Moretti NRB 24 x 330ml case 4.6% ABV, Heineken NRB 24 x 330ml case 5% ABV, Kronenbourg 1664 NRB 24 x 275ml case 5% ABV, Sagres NRB 24 x 330ml case 5% ABV and Sol NRB 24 x 330ml case 4.5% ABV
Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com
SAVE £2.50
FREE STOCK FREE case of NEW Waddle Goose when you buy 4 x cases
NEW GET ME FREE
Qualifying products are: Guinness Dublin Porter 8 x 500ml NRB 3.8% ABV, Guinness West Indies Porter 8 x 500ml NRB 6% ABV, Guinness Golden Ale 8 x 500ml NRB 4.5% ABV and Hop House 13 12 x 330ml case 5% ABV Qualifying products are: Aspall Draught Cyder 500ml NRB 5.5% ABV, Aspall Isabel's Berry 500ml NRB 3.8% ABV, Aspall Waddle Goose Lane 12 x 500ml NRB 4.6% ABV and Aspall Premier Cru 12 x 500ml 7% ABV Free stock is: Aspall Waddle Goose Lane 12 x 500ml NRB 4.6% ABV
FREE GLASWARE FREE glassware when you buy 2 x 50L kegs
SAVE £3.00
Kit contains: 12 x pint glasses
Qualifying products are: Thatchers Gold 50L keg 4.8% ABV, Thatchers Somerset Haze 50L keg 4.5% ABV and Thatchers Old Rascal 50L keg 4.5% ABV
Qualifying products are: Bulmers Wild Blueberry and Lime NRB 12 x 568ml case 4% ABV, Bulmers Original PET 24 x 330ml case 4.5% ABV, Bulmers Pear Cider NRB 12 x 568ml case 4.5% ABV, Bulmers Red Berries and Lime NRB 12 x 568ml case 4% ABV, Bulmers Zesty Orange 12 x 568ml NRB case 4.0% ABV and Bulmers Original NRB 12 x 568ml case 4.5% ABV
julydeals
SAVE £4.00
SAVE £3.00
Qualifying products are: Stella Artois Cidre NRB 12 x 568ml case 4.5% ABV, Stella Artois Cidre Pear NRB 12 x 568ml case 4.5% ABV and Stella Cidre Raspberry 12 x 500ml NRB 4% ABV
Qualifying products are: WKD Blue PET 24 x 275ml case 4% ABV, WKD Iron Brew NRB 24 x 275ml case 4% ABV, WKD Red NRB 24 x 275ml case 4% ABV, WKD Blue NRB 24 x 275ml case 4% ABV and WKD Blush 24 x 275ml NRB 4% ABV
Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com
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SAVE £3.00
Qualifying products are: Smirnoff Ice NRB 24 x 275ml case 4% ABV and Smirnoff Ice Double Black 24 x 275ml 4.7% ABV
SAVE £1.80*
SAVE £2.40*
SAVE £1.80 off every case of 6 bottles
SAVE £2.40 off every case of 24 bottles
Qualifying products are: Ponte Prosecco 75cl bottle 11% ABV and Ponte Aurora Rose Extra Dry 75cl bottle 11.5% ABV *Order in cases of 6
Qualifying products are: O&E Merlot 18.75cl 13% ABV, O&E Sauvignon Blanc 18.75cl 12% ABV and O&E Zinfandel Rose 18.75cl 10.5% ABV *Order in quantities of 24
SAVE £1.80* SAVE £1.80 off every case of 6 bottles
Qualifying products are: Barefoot Merlot 75cl Bottle 13.5% ABV, Barefoot Pinot Grigio 75cl Bottle 13% ABV, Barefoot Sauvignon Blanc 75cl 12.5% ABV, Barefoot White Zinfandel 75cl Bottle 9.5% ABV, Castillo De Piedra Tempranillo 75cl 12% ABV, Castillo De Piedra Tempranillo Rose75cl 12% ABV, Castillo De Piedra Viura 75cl 12% ABV, Gazzera Nero D'Avola 75cl 14% ABV, Gazzera Grillo 75cl 13.5% ABV, Spearwood Chardonnay 75cl 13% ABV and Spearwood Shiraz 75cl 14% ABV *Order in cases of 6
FREE GLASSWARE & POS FREE glassware & POS when you buy 3 x 70cl bottles Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com
Qualifying product is: Disaronno Originale 70cl Bottle 28% ABV
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julydeals
Kit contains: 12 x sour jars 100 x black straws 25 x tent cards 4 x bar runners 2 x bottles of Sour Mix 2 x strutcards 1 x chalk board
FREE GLASSWARE & POS
FREE GLASSWARE
FREE glassware & POS when you buy 4 x 70cl or 2 x 1.5L bottles of Bacardi
FREE glassware when you buy 4 x 70cl or 2 x 1.5L bottles
Kit contains: 12 x 36cl glasses 6 x tent cards 2 x chalk board stickers 2 x optic clips 2 x rails 1 x chalk board
Kit contains: 12 x mason jar glasses
Qualifying products are: Bacardi Carta Blanca 1.5L bottle 37.5% ABV and Bacardi Carta Blanca 70cl bottle 37.5% ABV
Qualifying products are: Southern Comfort 1.5l Bottle 35% ABV and Southern Comfort 70cl Bottle 35% ABV
FREE STOCK & POS
FREE GLASSWARE & POS
FREE case of Fever Tree Ginger Beer 200ml & POS when you buy 4 x 70cl or 2 x 1.5L bottles of Jameson
FREE glassware & POS when you buy 3 x 70cl bottles
Kit contains: 100 x drip mats
GET ME FREE
Qualifying products are: Jameson Irish Whiskey 1.5L bottle 40% ABV and Jameson Irish Whiskey 70cl bottle 40% ABV Free stock is: Fever Tree Ginger Beer 24 x 200ml NRB
Kit contains: 100 x beakers* 100 x coasters 4 x posters 1 x brief
Qualifying product is: Sailor Jerry Spiced Rum 70cl Bottle 40% ABV *4 designs
FREE STOCK
julydeals
Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com
FREE bottle of Pimms No.1 or Strawberry when you buy 6 x 70cl or 3 x 1.5L bottles
GET ME FREE
Qualifying products are: Gordons Dry London 1.5L bottle 37.5% ABV, Gordon's Dry London 70cl bottle 37.5% ABV, Captain Morgan White Rum 70cl Bottle 37.5% ABV, Captain Morgan Spiced Gold 1.5L bottle 35% ABV, Captain Morgan Spiced Gold 70cl bottle 35% ABV, Archers Peach Schnapps 1.5L bottle 18% ABV, Archers Peach Schnapps 70cl bottle 18% ABV, Pimm's No.1 70cl bottle 25% ABV and Pimm's Strawberry 70cl bottle 20% ABV Free stock is: Pimm's No.1 70cl bottle 25% ABV and Pimm's Strawberry 70cl bottle 20% ABV
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FREE GLASSWARE & POS* FREE glassware & POS when you buy 2 x 70cl bottles* Kit contains: 6 x shot glasses 1 x bar runner
Qualifying products are: Absolut Blue 70cl bottle 40% ABV, Absolut Citron 70cl bottle 40% ABV, Absolut Kurant 70cl bottle 40% ABV, Absolut Peppar 50cl 40% ABV, Absolut Raspberri 70cl bottle 40% ABV, Absolut Vanilla 70cl bottle 40% ABV and Absolut Mandrin 70cl bottle 40% ABV *Order Must include 1 flavoured variant
FREE GLASSWARE & POS
SAVE ÂŁ1.25
FREE glassware & "Deer & Beer" POS when you buy 4 x 70cl bottles PLUS FREE freezer when you buy 24 x 70cl bottles Kit contains: 30 x coasters 8 x tent cards 6 x frosted shot glasses 4 x posters
ASK FOR THE DEER WITH YOUR BEER
Qualifying products are: Bottlegreen Cox's Apple Presse 275ml NRB and Bottlegreen Elderflower Presse 275ml NRB
Qualifying products are: Jagermeister 70cl 35% ABV and Jagermeister Spice 70cl 25% ABV
SAVE ÂŁ1.00
FREE STOCK FREE case when you buy 3 x cases from the range
Qualifying products are: Fruit Shoot Orange Low Sugar 24 x 275ml PET, Fruit Shoot Apple 24 x 275ml PET, Fruit Shoot Apple & Blackcurrant 24 x 275ml PET and Fruit Shoot Summer Fruit Low Sugar 24 x 275ml PET
TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.
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julydeals
Qualifying products are: Frobishers Orange Juice 24 x 250ml NRB, Frobishers Apple Juice 24 x 250ml NRB, Frobishers Tomato Juice 24 x 250ml NRB, Frobishers Cranberry Juice 24 x 250ml NRB, Frobishers Apple & Mango Juice 24 x 275ml NRB, Frobishers Apple & Raspberry Juice 24 x 275ml NRB and Frobishers Orange & Passionfruit Juice 24 x 275ml NRB
ORDERING YOUR PRINT JUST GOT EASY WITH THE
ONLINE POS ORDERING SYSTEM
It’s as simple as 12 3.... PR A2 Pint of Beer Poster v1.pdf 1 30/07/2015 12:34 PR A2 Pint of Beer Poster v1.pdf 1 30/07/2015 12:34
PR A2 Generic Events Poster EB v4.pdf
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PR A2 Beer Bottle EB v3b.pdf
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PR A2 Gin Festival Poster v1b.pdf 1 24/07/2015 16:57
Sub Text PR A2 Poster Cask Ale v2.pdf
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PR A2 Pint of Beer Poster v1.pdf 1 30/07/2015 12:34
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Type in your content here......
PR A2 Pint of Beer Poster v1.pdf 1 30/07/2015 12:34
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STEP 1
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Log on to the Enterprise Publican Channel to get started. Not registered? Then your Customer Account Manager can register you. You’ll find a link to the design and print portal within the emarket.
View the selection of POS artworks available then select the one that is relevant to your event, offer or subject. Can’t see a design that suits your needs? Brief our studio team and we’ll create one for you!
You can then edit the artwork by clicking on the area of the template you wish to type into.
examples of pos templates to choose from: Beer Garden-Artwork.pdf
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Congratulations! You’ve done it! You can now view and approve your artwork and send to print.
It’s that easy!
for
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OUR SYSTEM INCLUDES:
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• Approved brand template library • Editable design templates Enterprise.40071-001.ROTW - 2 for 1.indd 1
PR A2 Wimbledon EB Poster 2016 v1.pdf 1 11/02/2016 10:30
13/03/2015 14:51
• Bespoke briefing function
julydeals
• Social media campaign publishing
UYR GROUP 15/17 Langthwaite Road, Langthwaite Business Park, South Kirkby, Pontefract, West Yorkshire WF9 3AP A2 Loyalty Poster v3.indd 1
04/09/2015 10:53
01977 655 899 www.uyr.co.uk
42 178x268mm Online Ordering System Ad Jun 2016.indd 1
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W O N S LE G E S AB E N IL K IN A 0L U V 3 G A IN
INTRODUCING GUINNESS 30L THE PERFECT SOLUTION TO KEEP YOUR GUINNESS FRESH OVER THE SUMMER BUY ONE GET ONE FREE ON FIRST KEG FOR NEW INSTALLATIONS OF GUINNESS DRAUGHT 30L/50L. INFORM YOUR TELESALES MANAGER THAT YOU WOULD LIKE A NEW INSTALLATION.*
ENSURE YOU HAVE GREAT LOOKING, GREAT TASTING GUINNESS Rugby awareness is higher than ever this year, and we are continuing to strengthen the bond between Guinness, Rugby and your Outlet.
9/10 drinkers say a quality pint is vital when deciding where to drink.*
Last year, outlets that took advantage of our POS saw a total beer uplift of 647 pints during The 6 Nations Tournament, which drove a 59% increase in Guinness sales.**
Follow the steps below to ensure that your Guinness is great looking, great tasting and drives great rate of sale.
THE LOOK & THE TASTE
THE GLASS
EXECUTING THE TWO-PART POUR ENSURES PERFECT QUALITY GUINNESS AND HEIGHTENS YOUR DRINKERS’ EXPERIENCE.
A SIGNATURE OF AUTHENTICITY, DRINKERS DEMAND THE GUINNESS GLASS TO ENHANCE THEIR DRINKING EXPERIENCE, BASED ON TOTAL BEER VOLUME THROUGHPUT PER WEEK
POS MAKE SURE YOUR GUINNESS DRINKERS ARE FULLY AWARE OF YOUR GREAT LOOKING, GREAT TASTING GUINNESS.
julydeals
TO ENSURE GREAT LOOKING, GREAT TASTING GUINNESS, SERVE AT 4-6 ˚C (2-4 ˚C FOR EXTRA COLD) WITH A 10–15MM HEAD.
THE SERVE
IF YOU WOULD LIKE MORE INFORMATION ON THE CORRECT 50L KEG 30L KEG KEG OR ACQUIRING GUINNESS GLASSWARE, CALL THE SURGER GUINNESS QUALITY CONTACT TEAM ON 0845 7515 101.
®
Make sure you stock the correct keg size, to ensure that every pint of Guinness you pour is high quality. Using the diagram on the right check whether your outlet is stocking the correct keg.
IF YOU WOULD LIKE MORE INFORMATION ON THE CORRECT KEG OR ACQUIRING GUINNESS *Buy one get one free promotion is available to new stockists only and applies to your first order of each product listed above. Installs must be at a genuine new distribution point. Incentive and discounts will be paid on proof of install. Free case of branded GLASSWARE glassware will beCONTACT: provided at every installation. Available June 1st 2016 – 30th September 2016 while stocks last. One deal per account. Diageo responsible for delivery of glassware. Promoter: Diageo GB Ltd. Lakeside Drive, London NW10 7HQ. The GUINNESS and MADE OF MORE words and associated logos are trade marks © Guinness and Co. 2016
**CGA STR ATEGY VOLUME POOL DATA TO MAY 2015
150 GAL OF TOTAL BEER A WEEK
50 – 150 GAL OF TOTAL BEER A WEEK
50 GAL OF TOTAL BEER A WEEK
Suggested choice if you sell over 650L (150 gal) of total beer per week (all brands)
Suggested choice if you sell between 220L - 650L (50-150 gal) of total beer per week (all brands)
Suggested choice if you sell less than 220L (50 gal) of total beer per week (all brands)
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