September 2016
Cask Ale Week Convert customers to cask
National Curry Week Drive food sales this October
FREE STOCK SEE PAGE 32
FREE POS
SEE PAGE 33
Halloween
Attract families during half term
SAVE £4.00 SEE PAGE 33
FREE STOCK SEE PAGE 35
2
6
14
16
20
Cask Ale Week runs between the 22nd September and 2nd October. Celebrated as the nation's favourite drink, read on to page 6 for advice on attracting new customers to this much loved category. What better to pair with a pint than a curry? Annabel Smith shares her favourite beer and curry dishes on page 9, with ideas for curry nights and insight into the sales opportunity snack foods can offer pubs on page 10. Finally, attract family footfall over the Autumn half-term with Halloween themed events, which can be extended into the evenings to attract adult customers too. The Enterprise Team
Contact us Sales and service centre:
0845 601 1602
Recruitment and training:
0800 953 0072
Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details
SEPTEMBER 2016 FEATURED 6 CASK ALE WEEK
Converting customers to cask
10 BAR SNACKS
Increasing sales and profit
12 FOOD STANDARD RATINGS
Ensure your pub serves food safely
14 HALLOWEEN
Attract families during half-term
16 PUB QUIZ
Increase mid-week footfall with quiz nights
17 DARTS
Profit from this popular pub sport
22 GAMING
Maintain your machines to maximise profits
23 DIGITAL
REGULARS 4 BUSINESS NEWS 8 ALE OF THE MONTH 9 FOOD & BEER PAIRING 18 OCTOBER CALENDER 20 SPORT 26 COMMUNITY 28 PUBLICAN NEWS 31 DEALS
GREAT DEALS ON CASK ALE SEE PAGES 32 & 33
Get the most out of Google for your pub
24 APPRENTICESHIPS Learning the trade
25 GUIDE TO LINE CLEANING Tips for a perfect serve
30 ONLINE ORDERING
The benefits of ordering online
3
Business news Enterprise live shows return for 2017 Building on the record-breaking 2016 shows, next year’s events will once again bring you the opportunity to meet suppliers and members of the Enterprise team, gain valuable business advice and take advantage of exclusive deals. Enterprise live 2017 will return to Manchester’s Event City, Farnborough’s FIVE, Coventry’s Ricoh Arena, London’s Olympia and Leeds United. The Bristol show has moved to the newly refurbished Ashton Gate Stadium, home of Bristol City FC. More than 4,000 visitors attended the shows earlier this year with over 160 suppliers from all sectors of the pub and bar industry exhibiting The full 2017 timetable is: 25 April Bristol, Ashton Gate Stadium Poppy Beer Success!
27 April Farnborough, FIVE, Hampshire
Sales of the Enterprise
3 May Coventry, Ricoh Arena
exclusive Poppy Beer have
9 May Manchester, Event City
raised over £16,000 for The
16 May London, Olympia (national show)
Royal British Legion.
18 May Leeds, Elland Road Stadium
Thank you to our publicans who sold 163,000 pints in total during the two periods it
New phone system
was on sale - Remembrance
We will be introducing a new phone
weekend in November 2015 and more recently the Queen’s
system very soon, which means key contact numbers will change. Please
Birthday celebrations in June.
ask your Customer Account Manager for
Poppy beer will be back on sale in
more details, check online via the Publican
October ready for Remembrance
Channel and look out for further information
weekend 2016. Look out for
in next month’s edition of deals&ideas.
more information in next month’s edition of deals&ideas.
Coming up this month... British Food Fortnight
Oktoberfest
Cask Ale Week
17th September - 2nd October
17th September - 2nd October
22nd September - 2nd October
Serve classic British dishes like fish and chips, pies and roast dinners
Offer deals on German beers to increase drink sales
4
Host a beer festival for Cask Ale Week
Men United
Rates revaluation process in Wales TURN YOUR PUB INTO
During the Welsh Ratepayers Forum in July, it was revealed that forms of
The Men United Arms is Prostate
Become everyone’s favourite local this September
returns had been very slow in coming back from the pub sector, with a return rate of around 50 per cent, compared to
The VOA has now stated that they will be issuing fines for non-submission of data and the level of the fines will increase if submissions are still not forthcoming.
concept and it’s proving a hit with pubs across the country. This September the charity
Kick off with our free quiz, pin badges and collection tins.
over 90 per cent in other leisure sectors.
Cancer UK’s pub fundraising
are supplying pubs with a
Raise over £200 and get an exclusive Men United Arms kit.
free quizzes, pin badges and
Join our pub fundraiser. Join the fight against prostate cancer.
over £200 will be eligible for an
collection tins. Pubs that raise exclusive ‘Men United Arms’ kit.
Publicans are urged to complete their
Help stop prostate cancer being
Form of Return or risk a financial penalty.
a killer by registering to get
For more information visit
involved at prostatecanceruk.
gov.uk/introduction-to-
org/menunitedarms
business-rates/revaluation
New challenge 21 film
Bookers Oil Recycling service
CHALLENGE
National Pubwatch has released its
Enterprise publicans are making
new Challenge 21 film. The film has
great use of Bookers’ oil cooking
been designed to provide Pubwatch
recycling scheme. It’s free
members with a simple training tool
to use and Bookers give a £4
which will allow them to cascade
voucher to spend in store for
information to their bar staff.
every 20 litres of oil recycled. In the last 14 months Enterprise
It features a scenario where a young looking customer tries to purchase alcohol and produces a
publicans have recycled 312,725
Proof of Age Standards scheme (PASS) card as a
litres of waste oil - that's over 15,000 barrels of oil!
form of ID. It is produced in a memorable ‘tongue
Or in cash terms, they've received over
in cheek’ way but with a serious message.
£62,000 back in oil recycling credits!!
The film can be found on the YouTube link on
For more detail about the scheme visit bookerrecycling.
National Pubwatch website. nationalpubwatch.
co.uk/Booker_Sustainability/Used_Cooking_Oil.
org.uk/news/new-challenge-21-film
html or email info@bookerrecycling.co.uk
Macmillan Coffee Morning
Roast Dinner Week
Golf: Ryder Cup
25th September
26th September - 2th October
27th September - 2nd October
Promote your roast dinner offering across the whole week to drive food sales
Attract golf fans by screening all the action from the USA
Host a coffee morning to raise funds and promote your coffee offering
5
CON V E R T I NG C U ST OM E R S T O
CASK ALE
Cask ale sales are booming in the UK, with a new wave of drinkers converting to cask contributing to sustained volume growth in cask sales in pubs over recent years. Tap into the cask ale trend and recruit new fans to drive sales in your establishment. Why cask? The cask ale experience is completely unique to the pub trade, and can’t be replicated at home, presenting a profit opportunity for pubs to attract new, and existing cask ale drinkers. In addition, cask ale fans visit the pub twice as often as other drinkers, are loyal customers, and are often key influencers of deciding which pub to visit when in a group,* so becoming well known for your cask offering will drive footfall and sales too.
Who will cask appeal too? Cask ale appeals to a wide range of palettes, although common misperception of cask ales is that they are bitter in flavour – which couldn't be further from the truth. 51% of drinkers agree that cask has more flavour than many other beers*, and by stocking the right range, you can appeal to a variety of taste preferences. As well as stocking popular cask ales, offer rotating guest ales, and a mix of well-known brands and beers from independent breweries too.
Is cask ale a ‘male’ drink? Historically, cask ale has been seen as a drink which predominantly appeals
6
to men, however more women are drinking cask than ever before. The 2015 Cask Report from Cask Marque advises pubs to consider investing in less ‘masculine’ glassware, which can be a barrier in purchasing decision for some females. Educating your customers on cask ale prior to purchase will also help stimulate sales too – try before you buy offers, clear tasting notes, and food pairing ideas are all good ways of positioning your pub as serving up cask ale excellence.
How to shout about your cask ale offering… Research shows that 69% of cask ale drinkers use Facebook, and 35% use Twitter once a month or more*, so utilising your social media channels will spread the word faster and further. In addition, ensure your pub is listed on the CaskFinder App which is used 70,000 times a month to find Cask Marque pubs. Make sure you are also communicating your cask offer inside and outside of your pub on A boards, posters and POS.
16% of people who tried cask ale for the first time were at a beer festival, so consider hosting an event over Cask Ale Week. You can tie this in with a family fun day or live entertainment to attract even more customers.
Cask is forecast to account for 20% of on-trade beer sales by 2020
£967
average cask drinkers annual spend in pubs
55%
of those who drink real ale drink it weekly
50%
of Nearly adults have never tried cask ale
N ' 'O Y E RA N SE E D TIO38 TH SEC PAGE
Point of Sale Available
to personalise from Enterprise design and print in emarket PR A3 Branded poster DEUCHARS v4.pdf
PR A2 Cask
Ale 2016 v2.pdf
1 17/02/2016
1 10/03/2016 12:40
10:05
LR Cask Ale 2016 Collectors Card v2.pdf
1 22/02/2016 09:58
PR A3 Empty Belly v3.pdf 1 02/03/2016 10:48
LR A7 Taster Note Tag 2016 v2.pdf
Why Cask Marque?
The films cover:
The Cask Ale volume in Enterprise Cask Marque accredited pubs is 4.7% better YOY than those that are not accredite, and Enterprise fund 50% of Cask Marque membership.
• Brewing Beer
Staff training courses are also available:
Cask Beer Uncovered • FREE e-learning programme • C ask Beer Uncovered comprises five short online films which guide the viewer through every aspect of cask beer. Each film lasts around five minutes and is followed by a multiple choice test.
1 22/02/2016 10:33
LR 10x2 Cask Ale Week 2016 Banner v1.pdf 1 17/02/2016 10:30
• Conditioning Beer • Range • Perfect Serve • Promoting Beer Visit training at cask-marque.co.uk National Cask Ale Week
GREAT DEALS ON CASK ALE SEE PAGES 32 & 33
@caskaleweek #caskaleweek
• S taff scoring 75%+ across all five modules can print off a personalised Cask Beer Uncovered certificate.
*Cask Report 2015 / 16
7
Theakston Infallible What was the inspiration behind Theakston Infallible? Theakston Infallible commemorates our sponsorship of the River Ure Salmon Trust. The Theakston Brewery is based in Masham, just above the ancient River Ure. From the River Ure, we draw some of the crisp, fresh water that we use for brewing our famous beers.
TO ORDER SEE 'ON THE DRAY' PAGE 38
For many years the River Ure was the finest wild salmon river in England, but because of the industrial revolution and the consequential silting of the River Humber, wild salmon were prevented from gaining access to the river and the numbers dwindled dramatically. Following the clean-up of the River Humber, for the first time in a hundred years the environment is right for the salmon to return once again to the Ure. Together with local riparian owners, Theakston has committed to a long-term sponsorship programme aimed at recovering wild salmon stocks to their former glory. As part of the plan, we launched a special commemorative ale, Infallible, to raise the profile of this important ecological and environmental work.
What are the main ingredients? Infallible is the name of a famous salmon fly, and as the salmon season begins in early autumn, we have designed the beer to be deep amber in colour, using generous amounts of luxurious molasses to give a warm, malty ale scented with very light hop characteristic.
Ideal Food Accompaniment? Infallible is the ideal accompaniment to home-made soups, pork pies and sausages, as well as Haggis and Neeps.
8
SEP JUL
BEER & FOOD PAIRING Tips from Annabel Smith There seems to be a couple of exceptions to people turning their noses up at beer and food matching. One of those is curry! We just ‘get’ curry and a beer, in a way that other styles of food don’t. This October, it’s National Curry Week. Don’t be tempted to put big hop-forward beers with fiery chilli dishes, it just doesn’t work very well. Instead, keep to the tried and trusted formula of refreshment. Try zesty, fresh, dry wheat beers served extra cold with medium hot curries like jalfrezi. The citrus elements
in this style of beer contrasts with the chillies. Sweet dark beers (like mild or sweet stout) have a nutty, silky quality which complements creamy dishes like korma. Pilsners and lagers have a bready, biscuity, grassy element which work brilliantly at cutting through fiery heat in dry Indian dishes such as bhajis, tandoori chicken and biryani. Another date for the diary - Cask Ale Week! Pair your posh crisps with pale ales, pistachios with IPAs, pork crackling with porters and bombay mix with blondes. Beer and snack heaven!
ST AUSTELL TRELAWNY 3.8% ABV
THEAKSTON INFALLIBLE 4.2% ABV Try this with pigeon breast with red wine gravy. The earthy autumnal fruit flavours really complement each other.
beersommelier@enterpriseinns.com or tweet @BeerForThat using the hashtag #BeerMatch
ADNAMS MOSAIC 4.0% ABV
Pack blackberries and apples into a warming crumble and wash down with a glass of Trelawny. The jammy, caramel flavours in the beer will sit well with a sticky crumble.
Wrap white fish in chorizo. The Mosaic hops in the beer cut through the oiliness of the cured meat.
ROBINSONS HOP GUN 4.0% ABV
Game pie with pheasant and rabbit wins hands down here. A big strong beer demands a big strong dish!
Pair with duck breast, green peas and dauphinoise potatoes. The zesty, tropical fruit flavours will cut through the fat of the duck.
This month's 'On the dray' featured beers on page 38 offer distinct characteristics and are perfect for pairing with food:
You can email Annabel your questions direct at
MARSTON'S REVISIONIST SALTED CARAMEL TAWNY ALE 4.3% ABV Most obviously, try this with sticky toffee pudding, but for a brilliant match, have a glass with a slice of Jamaica ginger cake and vanilla ice cream.
OTTER BREWERY AUTUMN ALE 4.2% ABV Bring out the spicy herbal notes in this beer with a fiery jambalaya made with chicken, prawns & sausage in a spicy tomato sauce.
CHARLES WELLS BOMBARDIER RESERVE 5.2% ABV
BLACK SHEEP BIGHORN 4.5% ABV With a nod to our friends across the Atlantic, create a special New Yorker sandwich: Emmental, pastrami, mustard mayo and gherkins on rye bread.
MOORHOUSE'S FIRST CUT 4.2% ABV Try with a Chinese influenced pork dish. The honey notes and spicy hops will pick out the flavours in this dish.
FIND OUT MORE ABOUT FOOD PAIRING AT BEERFORTHAT.COM 9
DRIVE SALES WITH BAR SNACKS
Bar snacks and nibbles are essential sources of revenue for any pub, and are a great way to upsell on drink purchases, extend dwell time and provide your customers with something to enjoy with their pint, without the need for a substantial food offering. Andy Allen, from premium pork scratching brand Snaffling Pig, agrees; “We’re big believers that snacking can be one of the most versatile weapons in a pub's arsenal. Whilst bigger menu items understandably take time to develop and implement, snacks can help you quite literally add a little flavour, quickly and without much outlay.” Once upon a time it may have been enough to offer a few bags of crisps and some peanuts from your back bar. As customer tastes have evolved, so has the selection of bar snacks available.
TO DRIVE SNACK SALES, YOU NEED TO CONSIDER: RANGE – offer classic pub snacks, with a couple of unusual flavour combinations thrown into the mix like spicy scratchings or chilli nuts. DISPLAY – snacks are an impulse buy, so visibility is a key purchase driver. Carefully position them so that they catch the eye and stimulate spend.
“When you’re selecting snacks, it’s important to offer your customers a premium range and a good choice of real flavours says ”Alex Albone, CEO at Pipers Crisps. “With crisps, the most popular flavours are always the traditional favourites; Cider Vinegar & Sea Salt, Cheddar & Onion and Sea Salt, so make sure you’re well-stocked with these.” “However, variety is the spice of life and customers like to try different options from time to time, perhaps as part of your food offering. CUSTOMER BASE – tailor your bar snack selection to your audience. If you have a reputation as a foodie pub, consider gourmet and homemade snacks and nibbles. SPECIAL OFFERS – linked deals will encourage customers to add snacks to their drink purchases and drive snack sales.
52% of consumers
buy snacks on impulse2
10
"For a meat theme, how about spicy Kirkby Malham Chorizo crisps to accompany a ham-filled panini? Or Wissington Tomato crisps alongside a cheese and tomato sandwich or a pizza slice?” Alternatively, Walkers new retro flavours available from Booker, 24 x 40g, include ‘Cheese, Cucumber & Salad’, ‘Cheese Toastie & Worcester Sauce’, & ‘Bacon and Tomato’ to name a few. Buy now whilst they are on offer for £7.79.
85%
of snacking traffic occurs between midday and midnight3
The snaffling pig range will be coming soon through Pipers Crisps. Speak to your customer account manager for more details.
National
curry week
Point of Sale Available From Enterprise design and print in emarket
Na
cutriornyal wee k
National
curry week em pt be llyy in fo on e
10TH TO 16TH OCTOBER 2016
empty belly info one
Mon day 10th to Sunday 16th Oct
Mo nd 10th ay Su nd to 16th ay Oct
em pt be llyy in fo two
empty belly info two
National Curry Week celebrates one of the nation's favourite dishes. A staple item on any pub menu, get involved by hosting a curry night to drive footfall and increase food and drink sales. Nothing tastes better with a curry than a beer, so linked deals, for example a curry and a pint for a fixed price, will be popular.
Earn to 7% up back cash Book from er Makr a1nd o
VEGETABLE PASSANDA WITH NAAN BREAD
COST PER PORTION:
£1.55
• Cooking
SUGGESTED SELL PRICE
£6.99
£5.99
£4.99
% PROFIT
73% £4.28
69% £3.45
63% £2.61
CASH PROFIT
CHICKEN BALTI • Chef's
Onions (10kg) Booker code: M529776 Price/Size: £0.01/quarter onion • Chef's Larder Garlic Puree (1.2kg) Booker code: M083887 Price/Size: £0.01/2g • Farm Fresh Carrots (10kg) Booker code: M099783 Price/Size: £0.05/1 carrot • Farm Fresh Butternut Squash Booker code: M171328 Price/Size: £0.12/30g • Chef's Larder Easy Cook Rice (2kg) Booker code: M719526 Price/Size: £0.04/75g • Chef's Larder Korma Sauce (2.15 Litres) Booker code: M135914 Price/Size: £0.88/300g • Curtis Blanched Flaked Almonds (1kg) Booker code: M192579 Price/Size: £0.06/5g • Currymate Plain Naan x2 Booker code: M135743 Price/Size: £0.38/each
COST PER PORTION:
Larder Cooked Large Diced Chicken Breast (2.5kg)
£1.67
Booker code: M122779 Price/Size: £0.60/100g • Chef's Larder Balti Sauce (2.15 Litres) Booker code: M135906 Price/Size: £0.29/100g • Chef's Larder Frozen Long Grain Rice Booker code: M193230 Price/Size: £0.40/1 bag • Currymate Plain Naan x2 Booker code: M135743 Price/Size: £0.38/each
SUGGESTED SELL PRICE
£6.99
£5.99
£4.99
% PROFIT
71% £4.16
67% £3.32
60% £2.49
CASH PROFIT
1 Available to all Enterprise Publicans, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only 2
MIM CTP 2014 3Crest YE March 2015
11
Food Standard Ratings
The Food Hygiene Rating Scheme helps customers choose where to eat by giving them information about the hygiene standards in food establishments including pubs and restaurants, with the aim to reduce foodborne illness and improve customer experiences. All businesses that serve food are inspected by the Food Standards Agency to make sure they are preparing food safely, hygienically and legally. Visits from inspectors vary in frequency, and can be triggered by a customer complaint. The inspectors are there to ensure you serve food that is safe to eat. Neil Leslie, from Praxis 42, who provide health, safety and environment consultants to the pub trade
• H ow you describe your food on your menus – including allergen information
INSPECTORS MAY: • Review your records • Take samples and photographs of food •W rite to you informally, asking you to put right any problems • detain or seize suspect foods • S erve you with a notice of action – failure to comply with a notice once served is a criminal offence Once your premises have been inspected, you will be given a hygiene rating from '0' at the bottom to '5' at the top, based on the hygiene standards found at the time. You will also receive a window sticker or certificate so you
TO DO THIS, THEY WILL LOOK AT: • Your premises • The kinds of food you make or prepare • How you work • Your food safety management system
12
Enterprise offers two training courses in partnership with The Safer Food Group, offering education and advice to help you deliver the highest standards in food safety. The courses are also available as part of the support offered through the safety management subscription package from Praxis 42.
can display your rating for customers to see. This will help build trust with your customer and renew their confidence in your high food quality standard. For more information visit food.gov.uk
For more details, visit enterpriseinns.com/run-apub/training-courses or the safety management portal on the Publican channel. LEVEL 2 AWARD IN FOOD SAFETY (CATERING) – designed for anyone working where food is prepared, cooked and served and is a legal requirement for all food handlers including kitchen and waiting staff. LEVEL 3 AWARD IN FOOD HYGIENE – ideal for Head Chefs, Supervisors, Managers & Business Owners.
BUY 2 KEGS OF STRONGBOW ORIGINAL OR STRONGBOW DARK FRUIT TO GET YOUR FREE HALLOWEEN ACTIVATION KIT* INSTANT OUTLET PRIZES: SPOOKY GLASSES & T-SHIRTS, PLUS MANY OTHER PRIZES TO BE WON ONLINE STRONGBOW.COM/HALLOWEEN
StrongbowUK
@strongbowuk
Orders placed between 22.08.16 and 24.09.16 are eligible for kits. While stocks last. Maximum of 1 deal per customer. Kits available on a first come, first served basis. Kits will be dispatched from 03.10.16. Kits include: in-outlet POS, prize reveal cards, decorations, managerʼs brief and consumer prizes of: 10 spooky glasses and 10 t-shirts. Online consumer prizes are: a trip for 4 to Prague, 5 haunted hotel stays, 2 home entertainment systems, 15 Xbox ones, 15 GoPro Cameras, 16 Beats by Dre Headphones, £5 off at Prezzybox.com and £10 off at Into The Blue. Final kit contents may vary. Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, EDINBURGH, EH12 9JZ
13
HALLOWEEN Drive footfall this
Dates for the diary: 24th – 31st October
Halloween is now the third biggest pub event in the year behind Christmas and Easter, presenting a profitable sales opportunity for your business. This year, Halloween falls on a Monday, so plan your spook-tastic events for the weekend and week before - which falls over half-term week.
HALLOWEEN-THEMED QUIZZES, karaoke or
even a scary film screening will attract adults into the evening too.
DRIVE FOOD SALES WITH THEMED MENUS
– from child-friendly dishes like ‘witches
finger’ chicken goujons to 'eyeball' pasta, using tomato sauce and meatballs. For
older customers, Cauldrons of Chilli or a Graveyard Goulash.
£300 million
customers to join in.
HOST A ‘SPOOKY’ FAMILY FUN DAY to drive footfall during half term. Consider hiring
Across Halloween 2016 307 Publicans sold
32,904
pints of Halloween On the Dray beer!
entertainment, organising a kids disco or traditional activities like pumpkin carving or apple bobbing.
• Making the most of guide available on the Publican Channel
Halloween’s estimated worth to food and drink retailers**
prizes for the best dressed to encourage
help set a fright-night theme.
• Don’t miss drink promotions available in deals&ideas, or from your Customer Account Manager and online ordering
• Check e-market for suppliers who can help make your event a success
and 25% of adults are expected to celebrate Halloween in some way*
entertain parents and children. Offer
DECORATE YOUR PUB to set the scene.
• Speak to your Regional Manager about free Halloween POS kits
• Save 12% on decoration packs from peeks.co.uk
1/3 of UK households
FANCY DRESS COMPETITIONS will
Cobwebs, pumpkins, and cauldrons will
How can we help?
FREE STOCK SEE PAGE 34
CHECK OUT THESE HALLOWEEN THEMED BEERS ON THE DRAY IN OCTOBER PR A3
Halloween
Branded
Poster
v1.pdf
1 01/07/2016 11:34
GET ME FREE
*The Grocer 2014 **PMA 2014
14
FREE Halloween Point of Sale Available from your Regional Manager or Enterprise design and print in emarket
PR A3 Empty Belly Poster v1.pdf
1 01/07/2016 11:32
Photography competition You could win £1000 in design and print or personalised marketing by sharing your frightful halloween photos with us! Simply email ideas@enterpriseinns.com with your spooky snaps by the 4th November 2016. Don’t forget to include your pub account number. Need some inspiration? Check out these entries from last year… Keel Row
Keel Row
Mannings Ipswich
The Angel
Wyggeston Hotel
15
Quiz Nights Pub quizzes are a great way of driving footfall during quieter evening trading periods, as well as maximising dwell time. Run frequently, they will see customers return week after week, presenting a healthy profit opportunity for your pub. SIX STEPS TO A SUCCESSFUL PUB QUIZ… 1. C OMMUNICATE THE DATE AND TIME OF YOUR QUIZ. Mid-week and Sunday nights are popular, and won’t interfere with busy trading times like Friday
of the quiz itself to encourage social
5. CONSIDER YOUR EXISTING CUSTOMER
interaction and a little friendly rivalry
BASE. If your pub attracts a lot of
between followers.
football fans, a sports quiz after a
2. SET OUT A REALISTIC ENTRY FEE – for example £1 entry per person plus £1 per team, and stipulate
big game will encourage dwell time whilst being relevant to the audience.
6. D ONATE QUIZ ENTRY FEES
maximum and minimum team
TO CHARITY to encourage
sizes from the outset. Clearly
community engagement.
communicate the prizes on offer to stimulate interest in your quiz.
3. M AKE SURE THE QUESTIONS VARY in level of difficulty and include a mix of current affairs, general knowledge, music and sports based questions to appeal to all ages and genders.
4. C HOSE THE RIGHT MEMBER OF YOUR
and Saturday night. Use A-boards,
TEAM TO DELIVER the quiz to create
posters and social media to spread
buzz and banter with the audience
the word. You could use Facebook
– customers won’t return if the
and Twitter to tease questions ahead
atmosphere is flat.
How can we help? • Check e-market and the Publican channel for suppliers who can help make your event a success, including: • Redtooth Quizzes redtoothquiz.co.uk 01246 813713 • My Big IQ mybigiq.com enterprise@mybigiq.com • Rock & Roll Bingo rockandrollbingo.co.uk 0113 259 7013 • Quiz night POS available via the Enterprise design and print service on e-market • Download free quiz questions from the Publican channel
Point of Sale Available
from Enterprise design and print in emarket Empty
Belly
v2.pdf
3 04/12/
2014
Empty Belly
16
v2.pdf
3 04/12/2014
10:37
10:37
Darts remains a classic and popular pub sport, and promoting your pub as the place to play will help attract customers on quieter nights, especially mid-week. Try setting up leagues with other local pubs to encourage extra excitement, with home and away matches that can
Once you’ve got a reputation as a darts pub, consider organising charity darts matches. We supply celebrities to get involved in these which really adds to the event's popularity and can generate some great PR for your pub.
Check rket out ema for deals rts from da s supplier
be followed by the local community. When hosting teams from elsewhere, make the most of the evening and take the opportunity to showcase your pub to the newcomers. Setting up a ladies league is also a great way to entice more women into your establishment. Commonly perceived as a male sport, darts are also enjoyed by women all over the world. The British Darts Organisation launched the women’s darts championships in
If your pub attracts darts fans, consider screening televised matches...
Point of Sale
who supply a range of entertainment
World Grand Prix
solutions including darts kits to pubs,
2nd to 8th October
from Enterprise design and print in emarket
2001 and since then the awareness and popularity has increased year on year. Dave Richards, CEO of Bar Activity,
suggests taking things one once step further; “Once you’ve got a reputation as a darts pub, consider organising charity darts matches. We supply celebrities to get involved in these which really adds to
Available
PDC World Darts Championships 15th December to 2nd January
the event's popularity and can generate some great PR for your pub.”
17
october
monday
tuesday
Cask Ale Week Oktoberfest British Food Fortnight Roast Dinner Week Golf: Ryder Cup Oktoberfest Darts: World Grand Prix
National Curry Week
First delivery day for November deals Halloween
1– 2
26
3
10
Cask Ale Week Oktoberfest British Food Fortnight Roast Dinner Week Golf: Ryder Cup
wednesday
27
Darts: World Grand Prix Football: World Cup Qualifier - Slovenia vs England
National Curry Week
4
11
17
18
24
25
31
1
Cask Ale Week Oktoberfest British Food Fortnight Roast Dinner Week Golf: Ryder Cup
28
5
Darts: World Grand Prix
National Curry Week
12
19
Last order date for October online deals
26
2
World Darts Grand Prix
3–8
Screen darts matches and run drink offers to boost sales Host a charity darts match to drum up interest in your darts offering
Cask Ale Week
PR A3 Branded poster DEUCHARS v4.pdf 1 10/03/2016 12:40
PR A2 Cask Ale
2016 v2.pdf
1 17/02/2016
10:05
Showcase your cask range with deals on beers and ales Host a beer festival to attract new and existing customers into your pub
LR Cask Ale 2016 Collectors Card v2.pdf 1 22/02/2016 09:58
PR A3 Empty Belly v3.pdf 1 02/03/2016 10:48
LR A7 Taster Note Tag 2016 v2.pdf 1 22/02/2016 10:33
LR 10x2 Cask Ale Week 2016 Banner v1.pdf 1 17/02/2016 10:30
Football The 2018 World Cup Qualifiers kick off this autumn and will drive footfall from sports fans Promote deals on beer, and offer pitchers and buckets of bottles during each match
18
4
8
thursday Cask Ale Week Oktoberfest British Food Fortnight Roast Dinner Week Golf: Ryder Cup Darts: World Grand Prix
National Curry Week
friday
29
6
13
Cask Ale Week Oktoberfest British Food Fortnight Roast Dinner Week Golf: Ryder Cup Darts: World Grand Prix
National Curry Week World Egg Day National Dessert Day
20
November online deals available from today
27
Last delivery day for October deals
saturday
30
7
14
sunday
1
Cask Ale Week Oktoberfest British Food Fortnight Roast Dinner Week Golf: Ryder Cup World Vegetarian Day Rugby: Rugby Championship - Argentina v Australia - South Africa v New Zealand Darts: World Grand Prix Football: World Cup Qualifier - England vs Malta National Curry Week
8
15
Cask Ale Week Oktoberfest British Food Fortnight Roast Dinner Week Golf: Ryder Cup Formula 1:Malaysian Grand Prix Formula 1: Japanese Grand Prix
National Curry Week
2
9
16
21
22
Formula 1: U.S Grand Prix
23
28
29
Formula 1: Mexican Grand Prix
30
British Summertime ends
3
10 – 16
4
5
6
National Curry Week Host a mid-week curry night to drive footfall Boost drink sales with beer and curry pairing ideas
Halloween
31
Increase half-term footfall with a family friendly Halloween event
Clocks go back
30
Decorate your pub with spooky props to set the scene
Launch your new seasonal menu as the clocks go back Plan and promote your winter drinks range
19
Tackle this
autumn’s sporting calendar There are plenty of sporting events taking place this autumn, with rugby, darts, Formula 1 and football providing opportunities to drive footfall from sports fans after the excitement of the Euro’s and Olympics this summer. With an estimated 1.9 million adults watching live sport on TV in a pub at least once a week1, there is a significant profit opportunity for pubs that can attract sports fans.
Position your pub as the place to watch live sport to drive drink sales all season. • Advertise the sporting events that you are screening both inside and outside of the pub to make customers aware of your viewing schedule. Social media is also a popular platform for sports fans, so use Facebook and Twitter to spread the word too. • The viewing experience is key, so make sure your TVs and other AV equipment are set up correctly for an optimum viewing opportunity. Position your TV where it can be seen easily across the bar.
impulse purchase, display your range
hot dogs, chicken wings, chicken drumsticks and pizza for convenience.
1
@skysportspub data
20
say the prospect of not having to queue for a drink at the bar would encourage them to watch sport at the pub more often 2
on the back-bar to tempt customers with crisps, nuts and other nibbles. For more advice on snack ranging, check out our snacking feature on P10. • Consider drinks offers such as pitchers and buckets of beer to avoid fans having to go to the bar and miss out on the action.
30 minutes
Sports drinkers are likely to stay 30 minutes longer in your pub and spend £3.53 more per person when watching football or rugby 3
834,000
• Offer table service or a pre-ordering service during the
people watched the 2014 Monaco Grand Prix in a pub 4
screenings to increase sales, as customers often defer ordering another pint until a later time during
2
live sporting events so they don’t miss
4
any of the action.
• Offer food that fans can hold, such as burgers, chips, wraps, pies,
77%
• Stock up on snacks! Often an
SAVE £3.00 SEE PAGE 33
3
Morning Advertiser Kantar Alcovision Dec 2010 PMA 2014
WHAT'S ON? RUGBY CHAMPIONSHIPS SATURDAY 1ST OCTOBER
rgentina vs. New Zealand A South Africa vs. Australia
SATURDAY 8TH OCTOBER
Argentina vs. Australia South Africa vs. New Zealand
FOOTBALL TUESDAY 4TH OCTOBER World Cup Qualifier: Slovenia vs England
SATURDAY 8TH OCTOBER World Cup Qualifier: England vs Malta
RUGBY AUTUMN INTERNATIONALS SATURDAY 5TH NOVEMBER
DARTS MONDAY 3RD –
SATURDAY 8TH OCTOBER World Grand Prix
Wales vs. Australia Barbarians vs. South Africa New Zealand vs. Ireland
FORMULA ONE SUNDAY 9TH OCTOBER
SATURDAY 19TH NOVEMBER
Japanese Grand Prix
England vs. Fiji Wales vs. Japan Ireland vs. New Zealand Scotland vs. Argentina France vs. Australia Italy vs. South Africa
SUNDAY 23RD OCTOBER US Grand Prix
SUNDAY 30TH OCTOBER Mexican Grand Prix
SATURDAY 26TH NOVEMBER England vs. Argentina Scotland vs. Georgia Ireland vs. Australia Wales vs. South Africa France vs. New Zealand Italy vs. Tonga
Point of Sale Available
from Enterprise design and print in emarket 1 v3 2014.pdf A2 Formula
1
09/10/2014
WATCH
10:13
PR A2 Formula 1 Empty Belly v3 2014.pdf
1
09/10/2014
10:35
all the games
HERE!
WAT
all the gaCmH es
QUALIFYING MATCHES
SUNDAY 4TH SEPTEMBER 2016 Slovakia v England
HERE!
SATURDAY 8TH OCTOBER 2016 England v Malta
TUESDAY 11TH OCTOBER 2016 Slovenia v England
FRIDAY 11TH NOVEMBER 2016 England v Scotland ASK INSIDE FOR DETAILS
ASK INSIDE FOR DETAILS
21
Machine maintenance
If you can keep the games machine At some point, it is likely that your games machines hopper topped up, it could substantially increase your machine take. Ensure have suffered from coin your machine’s hoppers are full before starvation problems. In your busiest trading periods, including most cases, when the weekends and during televised sport to float drops below £125, get the maximum boost to your income. the machine will turn 1 off the note acceptor Insert and turn to force players to the refill key The machine will display the feed it with £1 coins.
a short period of time could be very
2
substantial. Your customers that want to
0 0 0 5 5 4 0
use notes to play the machine won’t be to get change.
the best way to alleviate the problem is to regularly refill your fruit machines.
Record the refill meter readings
3
Refill £1 coins through the coin slot Make a note of the refill meter readings when you have finished inserting coins.
22
process that should be done before you open first thing in the morning, and only requires a refill key and £1 coins. Follow this easy step-by-step guide to keep your machines topped up.
4 CHECK 0 0 0 5 5 4 0
5 0 0 0 5 5 7 0
Make a note of the refill meter readings located on the top right of the machine.
able to and often won’t approach the bar
James Dickens from Gamestec advises
Refilling your machines is an easy
amount required to top up the hopper.
The cost of having the machine or even the note acceptor go out of order for
SO WHAT NEXT?
Check refill meter has moved If not, check; the key is turned; for jammed coins; coins are not in the payout tray. Call service if needed.
Record the refill meter reading when finished Make a note of the refill meter readings when you have finished inserting coins.
6 CHECK
££££
Check amount refilled agrees with reading Eg amount required to top up hopper £20. Readings 005540 then 0005570; difference 200; 10p unit - £20
and your pub Ever Googled your pub to see what comes up? Better yet, have you ever typed ‘pubs near me’ into Google? If your pub doesn’t come up as
If someone else has already verified your
one of the top listings, you could
business (for example a previous tenant),
be missing out on trade.
you’ll need to register an account on
Inapub research shows that 82 per cent of customers Google a pub before
Google My Business, find your business listing in there and ‘Request ownership’.
visiting for the first time, so making
It’s all pretty straightforward - and
sure that your business information
free - so what are you waiting for?
is accurate increases the likelihood that customers will visit your pub. Your listing can include information like your precise location on a map, phone number, opening hours and
82%
of customers Google a pub before visiting for the first time*
a link to your website. What’s more, these details will also appear on your Google Maps listing - guiding customers from their devices to your doorstep. If your Google listing says ‘Own this business?’ underneath, you’ll need to get verified as the business owner to edit the information on there. Just click on
Need more advice on social media or your website? Check out your Making the Most of Guide on social media and websites for more information on managing your digital profile, or speak to your Regional Manager about how to position your pub online.
the link and follow the steps on screen. You’ll need a Google account and access to your business landline to do this.
*InaPub
23
LE A RNING THE TR A D E There are currently 200 apprentices ‘in learning’ in Enterprise pubs across the UK, which represents a significant rise from this time last year, when 37 apprentices were in place. The benefits of implementing an apprenticeship scheme in your pub shouldn't be underestimated... • 96% of employees that take on an apprentice report benefits to their business1 • A pprenticeship schemes attract talent at grass roots level – consider apprentices as the future of your business! •T hey can also create a loyal work force. 90% of apprentices stay in employment after finishing their qualification, with 71% staying with the same employer2 • H iring an apprentice can have a positive impact on the whole team, with 80% of employers stating a significant increase in employee retention when an apprenticeship scheme is in place3
Eddy Atkin at the Station Hotel in Pocklington currently employees three apprentices - Katie Suzanne, who is currently completing a BIIAB Level 2 Pub Chef qualification, Jacob, who is working towards a BIIAB Level 2 Licenced Hospitality qualification, and Adrian, who has just successfully achieved a BIIAB Level 2 in Licenced Hospitality. Eddy explains, “The apprenticeship schemes have been really successful at the Station. Each of them have provided a fantastic contribution to the team and are set for really successful careers within the pub trade. If a position became available, I wouldn't hesitate to take on another apprentice.”
Working with training partners charnwood training, the following courses are now available as apprenticeships: • BIIAB Level 2 Licensed Hospitality • BIIAB Level 2 Pub Chef • BIIAB Level 3 Licensed Hospitality Management • Level 3 Hospitality Supervision and Leadership • Level 2 Kitchen Services • Level 2 Hospitality Services
To find out more about how training schemes and apprenticeships can help build your business, contact your Regional Manager or visit enterpriseinns.com/run-a-pub/training-courses
1
How to Run a Pub data
24
2
CIPD Research
3
Skills Training UK Survey
Guide to line cleaning Your pub's reputation rests on the quality of the drinks you serve. Losing customers due to poor quality beer will lead to long-term profit loss – which is easily avoidable if a rigorous and regular line cleaning process is put into place.
To provide the perfect pint, you need to ensure that you clean your lines at least once every seven days. This will avoid yeast build up, which can lead to a sub-standard pour, excess fobbing, and present a real health hazard to your customers.
34% of consumers
will go to a different outlet if beer quality is poor*
53%
of consumers will pay more for a good quality drink*
49% of consumers will not order the same drink again if quality is poor*
*ABinbev Quality Serve Report
WITH CASK ALE WEEK COMING UP, all eyes will be on your beer offering. Get
Excess fobbing when pouring can lead to wastage of 2 pints a day
the basics right to continuously serve great tasting pints and put your pub on the map as a great place to enjoy quality drinks. Clean beer lines every seven days P Make it a fixed day of the P week so it becomes routine Use a reputable line cleaning P solution. Booker offer exclusive deals on line cleaning products. Speak to your Customer Account Manager for more details Follow the manufacturer’s P instructions carefully Ensure that no yeast is left in P the fob detectors by carrying out a visual check Clean the keg couplings before P connecting a new keg so no bacteria grows and taints the beer Soak and clean beer taps after use P so they are ready when needed.
This could result in a profit loss of up to
£££
£10,000 per year.
IMPORTANT
1
Refer to your Control Of Substances Hazardous To Health (COSHH) data sheets.
2
Carry out a risk assessment.
3
Wear appropriate protective clothing.
Available from the publican channel. Check out your making the most of guide for more comprehensive line cleaning advice
25
Community spirit in action at The Chequers Philip and Victoria Kelly took the helm at The Chequers three years ago, and in that time, have turned the once unloved pub into the hub of the local community.
As testament to its community spirit, The Chequers has been shortlisted as a finalist in this year’s Great British Pub Awards - in the category of Best Community Pub. “Engaging with our local community is the most important part of our business model.” Philip explains. “The village did not have a community pub until we arrived, so becoming the heart of the village was really important to us. The continued support of our locals has been so beneficial to us as a business and we continue to grow as a result of their support.”
26
Charity champions, Philip, Victoria and
The pub also works closely with the
their team have helped raise nearly
village church and school and regularly
£20,000 for causes close to their
host’s sessions for the children to learn
customers hearts, including CHUMS, The
about food and do some cooking.
Bedfordshire Downs Syndrome Support Group and Families United Network. Regular fundraising events have included
"It’s so important for us to support the issues which mean a lot to our loyal customers and community,” Victoria
race nights, music festivals, burger and
explains, “we know that without the
hot dog extravaganzas and the annual
local support we've received since
Chequers Marathon a - fun run around
coming to Westoning we'd never
the village, which raised £2000 alone!
have been so successful. It's nice for
We would encourage everyone to be more community minded – not only has it pushed our business to the next level, but its put us on the map and helped us gain some really positive PR, whilst raising money for some really worthy causes. Being shortlisted for The Great British Pub Awards is the icing on the cake!
us to say thank you for that by giving something back to the community.” The pub has recently invested in upgrading its courtyard area, making it an enticing place for customers to dine, drink and relax. “It was more than worth the investment,” explains Philip. “Our customers really enjoy the outdoor space, and we use the space for events – we’ve had live music out there, an art festival and even a Christmas carol service!”
INSPIRED? For inspiration and ideas from Community Heroes from across the Enterprise estate, visit enterpriseinns.com/ech
THE UK’S BEST-SELLING FRUIT CIDER BRAND* • Kopparberg with Mixed Fruit is the best-selling packaged cider variant in the On Trade* • Kopparberg with Strawberry & Lime is the second best-selling packaged cider variant in the On Trade*
*CGA Packaged Cider Report, Total GB, Volume Sales, MAT to 19.03.16 Order Online or via the Sales Support Centre
27
PUBLICANS & PUBS I N
T H E
S P O T L I G H T 40 years at The Cricketers The Cricketers, Orpington Publican John Duke celebrated 40 years at The Cricketers, Orpington, in July, with a live band performance and a pint with his regulars. The Cricketers has built up a reputation over the past 40 years as a community pub that puts its customers first. “My father had been in the trade for 20 years before taking over the pub in 1976, he’d managed various pubs and had a tenancy in Essex in 1956 after he returned from the army. He dedicated his time to transforming The Cricketers into a centre for the community. Naturally, when I took over I wanted to follow in his footsteps” explains John. When asked what his secret to success was, John answered: “I love what I do, you have to love what you do otherwise it won’t be successful. That, coupled with the fantastic group of locals I’ve been blessed with, is the secret to my success – nothing complicated.” John was presented with a bottle of champagne and a bouquet of flowers to congratulate him for reaching the impressive milestone on behalf of everyone at Enterprise.
Marking a milestone at The Brook House
there celebrating with me on my 30th anniversary at the pub.”
The Brook House, Hayes After three
“I’d like to thank everyone who attended and also the Brook House staff – It’ll be a day I’ll never forget.”
decades running the Brook House in Hayes, publican Gary Gilchrist marked the landmark occasion with two charity fundraisers in aid of The Lily Foundation, which provides support for families touched by Mitochondrial Disease. The Brook House have been involved with the chosen charity ever since employee, Tara Brown, tragically lost her two yearold son, Dylan, due to a heart defect in May 2012.
“It was amazing to see how generous people were when donating. I can proudly say we managed to raise a staggering £10,000” explains Gary. Gary said: “Both events went really well. It was great to see old and new faces
Enterprise Regional Manager Gavin Cook said: “We’re delighted that Gary and everyone who attended enjoyed the charity events. He’s done a tremendous job since joining the Brook House. The amount of loyal customers that keep coming back speaks volumes, so we have to congratulate him on that.”
Milk Fest The Milk House, Sissinghurst The Milk House, Sissinghurst will celebrate the August Bank holiday with Milk Fest, a four-day festival over the long weekend. Milk Fest, which launched in 2015, includes a jam-packed schedule which will showcase the cream of Kent, with music from top local talent and fabulous food and drink from local providers. Fun for all the family, Milk Fest includes a special cocktail evening, a seaside themed family fun day ,a homemade and handcrafted fair on the Sunday followed by a village fete and a dance on the Monday evening.
28
Great British Pub Awards Finalists 2016 Congratulations to the five Enterprise publicans have been selected as finalists for the 2016 Great British Pub Awards! The finalists are: Best Partnership Pub - Publican Paul Roidl and team at the Urban Bar and Lounge, Doncaster Best Partnership Pub - Publican Lynsdey Flint and team at the Victoria Tavern, Ruddington Best Newcomer - Publican Simon Stern and team at the Better Half, Hove Best Turnaround Pub - Publican Ben Stackhouse and team at the Exmouth Arms, Euston Best Community Pub - Publican Philip Kelly and team at the Chequers, Westoning The final awards announcement is at the Hilton Park Lane, London on 5th October. Good luck to all those nominated!
Share your news
Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com
This Summer GET
ÂŁ2.50 off ................... per case on ALL Lucozade Energy Glass 330ml & Orangina 250ml Original & Light
Not valid in conjunction with any other offer, promotion or discount scheme. No cash or other alternative is available. Images are merely illustrative. Š 2016 Schweppes International Limited. ORANGINA and the Orangina logo are registered trade marks of Schweppes International Limited. LUCOZADE, LUCOZADE ENERGY and the Arc device are registered trade marks of Lucozade Ribena Suntory Limited. All rights reserved. The Promoter is Lucozade Ribena Suntory Limited.
29
HOW TO START ORDERING ONLINE Online ordering is available through the Publican channel. Call your Customer Account Manager on 0845 601 1062 to sign up, or if you already have an account, visit myaccount.enterpriseinns.com to log in and start ordering today.
Order online today! Enterprise online ordering system is a fast, flexible and easy-to-use platform that allows you to place your orders anytime and anywhere. With a host of money-saving, exclusive online deals, the system offers intuitive features including order history, favourite lists and extensive product information, with the added benefit of being accessible 24/7. Publican Craig Bannatyne, from the The Gleaneagles, Hythe, frequently orders online.
I find the system a really convenient way to place an order when it suits me – for example late at night or a day earlier than the normal telephone day, which negates the need for order lists to be left with staff if I’m not available. Orders can also be placed well in advance, which can be of benefit when planning future events. Normal orders can be saved on lists, which 30
makes selection of regular stocked items easy to retrieve, and promotional offers are clearly displayed. It’s a really simple payment mechanism via our account, and the confirmation emails that advise the order has been received really give confidence that the order has been placed.
COMPETITION For every order you place online during September, you’ll receive an entry into a competition to win a free website or photography for your pub courtesy of Inapub!* *Inapub will invoice you direct from the second year at a cost of £100 per annum - that’s just £1.92 a week. inapub.co.uk/products/websites
EXCLUSIVE ONLINE DEALS AVAILABLE NOW… This month you could save £7.00 on Moorhouse’s by ordering online:
SAVE £7.00 W
HEN YO BUY ON U LINE
IT’S EASY TO START ORDERING ONLINE TODAY! Call your Customer Account Manager on 0845 601 1062 to sign up, or if you already have an account, visit myaccount. enterpriseinns.com for more information.
Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's White Witch 9g cask 3.9% ABV and Moorhouse's Pride of Pendle 9g cask 4.1% ABV
Have an ALE of a time this
SAVE £7.50 SEE PAGE 32
SAVE £7.00
SAVE £7.00
SEE PAGE 32
SEE PAGE 32
SAVE £6.50
GREAT DEAL
SEE PAGE 32
SEE PAGE 33
SEE PAGE 33
Deals are effective on deliveries between 22nd August and 24th September 2016 Online deals are effective on orders placed between 18th August and 21st September 2016 Terms and conditions apply. See inside for details.
septemberdeals
FREE STOCK
SAVE £7.50*
SAVE £7.00*
Qualifying product is: Greene King London Glory 9g cask 4.1% ABV *Available to southern depots only
Qualifying product is: Loddon Hullabaloo 9g cask 4.2% ABV *Available to southern depots only
FREE STOCK*
FREE STOCK*
FREE STOCK*
FREE 70cl of Gordons Gin when you buy 3x9’s punter (in one order)
FREE case of Robinsons Trooper when you buy 2 x 9g casks of Robinsons Dizzy Blonde or Trooper*
FREE 70cl bottle of Smirnoff Vodka when you buy 36g of Timothy Taylor products over the promotional period*
GET ME FREE
septemberdeals
Qualifying product is: Upham Punter 9g cask 4% ABV *Available to southern depots only Free stock: Gordon's Dry London 70cl 37.5% ABV.
32
SAVE £7.00*
GET ME FREE
Qualifying products are: Frederic Robinson Iron Maiden Trooper 9g cask 4.8% ABV and Frederic Robinson Dizzy Blonde 9g cask 3.8% ABV Free stock: Robinsons Trooper 8 x 500ml NRB 4.7% *Order must include 1 x 9g cask of Robinsons Trooper.
Qualifying products are: Butcombe Gold 9g cask 4.4% ABV* and Butcombe Bitter 9g cask 4% ABV *Available to
southern depots only
GET ME FREE
Qualifying products are: Timothy Taylor's Golden Best 9g cask 3.5% ABV, Timothy Taylor's Landlord 18g cask 4.3% ABV and Timothy Taylor's Landlord 9g cask 4.3% ABV Free stock: Smirnoff Red Vodka 70cl Bottle 37.5% ABV *Deliveries between 22nd August to 24th September
SAVE £6.50
SAVE £6.50* SAVE £7.00
Call your customer account manager on 0845 601 1602 or order online at
ONLINE
enterpriseinns.com
Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's White Witch 9g cask 3.9% ABV and Moorhouse's Pride of Pendle 9g cask 4.1% ABV
Qualifying product is: Woodfordes Reedlighter 9g cask 4.2% ABV *Available in northern depots only
FREE POS FREE POS when you buy 2 x 9g casks of Monty Python's Holy Grail Kit contains: 1 x fixed metal wall plaque 1 x permanent 3D pumpclip 100 x dripmats 1 x t-shirt 2 x A3 posters
septemberdeals
Qualifying product is: Black Sheep Monty Python's Holy Grail 9g cask 4% ABV
SAVE £4.00
SAVE £3.00
Qualifying products are: Crabbie's Ginger Beer NRB 12 x 500ml case 4% ABV, Crabbie's Scottish Raspberry NRB 12 x 500ml case 4% ABV and Crabbie's Light Ginger Beer 12 x 500ml case 2.8% ABV
Qualifying products are: Hop House 13 12x330ml Case 5% ABV, Guinness Dublin Porter 8 x 500ml NRB 3.8% ABV, Guinness Golden Ale 8x500ml NRB 4.5% ABV and Guinness West Indies Porter 8 x 500ml NRB 6% ABV
33
SAVE £3.00
FREE STOCK FREE case of Britvic Ginger Ale when you buy 2 x 70cl Russian Standard Vodka
Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com
GET ME FREE
Qualifying products are: Smirnoff Ice 24 x 275ml NRB 4% ABV and Smirnoff Ice Double Black 24 x 275ml 4.7% ABV
Qualifying product is: Russian Standard Vodka 70cl 40% ABV Free stock: Britvic Ginger Ale 24 x 125ml NRB
FREE POS FREE Tia Maria frappé kit when you buy 2 x 70cl or 1.5L of Tia Maria Kit contains: 12 x glass mini milk bottles 2 x espresso mix 2 x Tia Maria chalkboards 2 x strut cards 100 x black straws 100 x plastic Tia Maria frappé cups 1 x sales presenter
septemberdeals
Qualifying product is: Tia Maria 70cl bottle 20% ABV and Tia Maria 1.5L 20% ABV
FREE STOCK & POS
FREE STOCK
FREE Fever Tree Tonic and POS when you buy 4 x 70cl bottles of Absolut Blue
FREE 70cl bottle of Red Square Toffee when you buy 3 x 70cl bottles of Red Square Toffee or Red Square Sloe
Kit contains: 50 x drip mats GET ME FREE
GET ME FREE
Qualifying product is: Absolut Blue 70cl 40% ABV Free stock: Fever Tree Tonic 24 x 200ml NRB
34
Qualifying products are: Red Square Toffee 70cl 20% ABV and Red Square Sloe 70cl 20% ABV Free stock: Red Square Toffee 70cl 20% ABV
FREE STOCK
FREE STOCK
FREE case of Fever-Tree Light Tonic when you buy 3 x 70cl of Whitley Neill Gin
FREE case of 200ml CocaCola when you buy 1 x 70cl of Sailor Jerry and 1 x 70cl of Disaronno
GET ME FREE
GET ME FREE
Qualifying product is: Whitley Neill Gin 70cl 43% ABV Free stock: Fever Tree Light Tonic 24 x 200ml NRB
Qualifying products are: Disaronno Originale 70cl 28% ABV and Sailor Jerry Spiced Rum 70cl 40% ABV Free stock: Coca-Cola 24 x 200ml NRB
FREE GLASSWARE
FREE STOCK
FREE Captain Tankards when you buy 4 x 70cl or 2 x 1.5L from the Captain Morgan range
FREE case of 200ml Coca-Cola when you buy 4 x 70cl or 2 x 1.5L bottles of Martell
Kit contains: 12 x glasses
Qualifying products are: Martell 1.5L bottle 40% ABV and Martell 70cl bottle 40% ABV. Free stock: Coca-Cola 24 x 200ml NRB
FREE POS FREE 'Jack Friday' POS kit when you buy 4 x 70cl or 2 x 1.5L of Jack Daniel's No.7, Tennessee Honey or Tennessee Fire Kit contains: 12 x Jack Daniel's rocks glasses 3 x Jack Daniel's bar rails (No.7, Honey, Fire) 2 x 'Jack Friday' bunting 50 x 'Jack Friday' coasters 5 x 'Jack Friday' posters
Qualifying products are: Jack Daniel's Tennessee Honey 70cl 35% ABV, Jack Daniel's 70cl 40% ABV, Jack Daniel's 1.5L 40% ABV and Jack Daniel's Tennessee Fire 70cl 40% ABV
35
septemberdeals
Qualifying products are: Captain Morgan Dark Rum 1.5L 40% ABV, Captain Morgan Dark Rum 70cl 40% ABV, Captain Morgan Spiced Gold 1.5L 35% ABV, Captain Morgan Spiced Gold 70cl 35% ABV and Captain Morgan White Rum 70cl 37.5% ABV
GET ME FREE
SAVE £6.00 PLUS POS* SAVE £6.00 PLUS get a Jägermeister Spice Kit when you buy 3 x 70cl from the Jägermeister range kit contains: 6 x glasses, tent cards, posters and serve suggestions
Qualifying products are: Jägermeister 70cl 35% ABV and Jägermeister Spice 70cl 25% ABV *Order must include Jägermeister Spice 70cl 25% ABV.
SAVE £3.00*
SAVE £1.20*
£3 off every case of 6 bottles
SAVE £1.20 off every case of 12 bottles
septemberdeals
Qualifying product is: Jack Rabbit Sparkling White 75cl 9.5% ABV *Order in quantities of 6
Qualifying products are: Jack Rabbit Chardonnay 187ml 13% ABV, Jack Rabbit Pinot Grigio 187ml 12% ABV, Jack Rabbit Sauvignon Blanc 187ml 12% ABV, Jack Rabbit White Zinfandel 187ml 11% ABV, Jack Rabbit Shiraz 187ml Bottle 13% ABV, Jack Rabbit Merlot 187ml 13.5% ABV *Order in quantities of 12
SAVE £2.40*
SAVE £2.40*
SAVE £2.40 off every case of 6 bottles
SAVE £2.40 off every case of 24 bottles
Qualifying products are: Lyric Merlot Corvina 75cl 12% ABV, Lyric Pinot Grigio 75cl 12.5% ABV and Lyric Pinot Grigio Blush 75cl 12.5%ABV *Order in quantities of 6
Qualifying products are: O&E Merlot 18.75cl 13% ABV, O&E Sauvignon Blanc 18.75cl 12% ABV and O&E Zinfandel Rose 18.75cl 10.5% ABV *Order in quantities of 24
36
SAVE £3.00*
SAVE £1.80*
SAVE £3.00 off every case of 6 bottles
SAVE £1.80 off every case of 6 bottles
Qualifying products are: Seppelt Shiraz 75cl 15% ABV and Seppelt Unoaked Chardonnay 75cl 15% ABV *Order in quantities of 6
Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com
Qualifying products are: JP Azeitao Blanco Setubal 75cl 13.5% ABV and JP Azeitao Tinto Setubal 75cl 13.5% ABV *Order in quantities of 6
FREE POS FREE J2O branded parasol when you buy 5 x cases from the J2O range kit contains: 1 x branded parasol
TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.
37
septemberdeals
Qualifying products are: Britvic J2O Orange & Passionfruit 24 x 275ml NRB, Britvic J2O Apple & Raspberry 24 x 275ml NRB, Britvic J2O Apple & Mango 24 x 275ml NRB, Britvic J2O Flamingo Fling 24 x 275ml NRB, Britvic J2O Spritz Apple & Watermelon 24 x 275ml NRB, Britvic J2O Spritz Peach & Apricot 24 x 275ml NRB and Britvic J2O Spritz Pear & Raspberry 24 x 275ml NRB
On the dray in September On deliveries from 22nd August until 24th September 2016
Theakston
St Austell Brewery
Robinsons
INFALLIBLE
TRELAWNY
HOP GUN
STYLE
PREMIUM BITTER ABV 4.2% DEEP AMBER MOLLASES, ROASTED MALTS, LIGHT HOP FULL BODIED, MALTY & SUBTLE FRUIT HOP
SEE SMELL TASTE
STYLE
BEST BITTER ABV 3.8% BURNISHED COPPER PEACH, APRICOT & TOFFEE APPLE TOASTED BISCUIT, CARAMEL & JAM
SEE SMELL TASTE
STYLE
BITTER ABV 4.0%
SEE
AMBER
SMELL
CITRUS
TASTE
PEACH, PASSIONFRUIT
BITTER
BITTER
BITTER
SWEET
SWEET
SWEET
HIGHLIGHT
A full-bodied warming malty ale with luxurious molasses and roasted malt flavour, scented with a very light hop characteristic.
HIGHLIGHT
A delicate apricot aroma is followed by peach and toffee on the palate and a toasted bitter finish.
HIGHLIGHT
To celebrate 30 years of Top Gun - Hop Gun has the Australian hop Galaxy which delivers a distinctive mix of passionfruit, peaches and orange citrus flavours.
PRICE
£121.91
PRICE
£113.46
PRICE
£114.25
Marstons Beer Company
Adnams
Charles Wells
REVISIONIST
MOSAIC
BOMBARDIER RESERVE
SALTED CARAMEL TAWNY ALE STYLE
BITTER ABV 4.3%
STYLE
SEE
DARK
SEE
SMELL
MALTY, TOFFEE TOFFEE AND CARAMEL WITH SWEET-SALTY NOTES
SMELL
TASTE
BITTER SWEET
TASTE
PALE ALE ABV 4.1% VERY LIGHT GOLD MANGO, PEACH, LEMON, PINE MANGO, PEACH, LEMON, PINE
STYLE
PREMIUM ALE ABV 5.2%
SEE
AMBER
SMELL
FRESH HOPS
TASTE
DRY & FULL BODIED
BITTER
BITTER
SWEET
SWEET
septemberdeals
HIGHLIGHT
A Revisionist submission from Banks’ Simon Yates. Brewed with Dark Crystal & Chocolate malts for a fullbodied, rich and slightly sweet caramel-toffee flavour. The addition of salt at racking lifts the flavours.
HIGHLIGHT
Made with, you guessed it, Mosaic hops, this pale blonde has bags of personality with bold mango, peach, lemon and pine flavours and a dry hoppy finish.
HIGHLIGHT
A rich and well rounded hoppy ale brewed using plenty of Fuggles, Goldings and Target hops.
PRICE
£115.26
PRICE
£110.12
PRICE
£125
Black Sheep Brewery
Otter Brewery Ltd
Moorhouses Brewery
BIGHORN
AUTUMN ALE
FIRST CUT
STYLE
IPA ABV 4.5%
STYLE
GOLDEN ALE ABV 4.0%
STYLE
PREMIUM ALE ABV 4.2%
SEE
PALE AMBER, DARK GOLDEN
SEE
CHESTNUT
SEE
RICH AMBER
SMELL
FRUIT, RAISINS, MALT SHARP, DRY, WARMING, BITTER
SMELL
PINEY, ORANGE
SMELL
TASTE
SPICY, CEDAR
TASTE
BISCUIT, HONEY, SPICE BALANCED, SMOOTH, MOREISH
TASTE
BITTER
BITTER
SWEET
SWEET
BITTER SWEET
HIGHLIGHT
Anglo American IPA delivers big flavour with perfect English balance. Brewed with a heady mix of English Challenger and USA Summit hops to give a "Special Relationship"!
HIGHLIGHT
A blend of Pacific Gem hop with English traditional hops for a hint of blackberry in the flavour and on the nose, and dry hopped to enhance this character. English hops deliver the classic punch Otter has become known for.
PRICE
£119.95
PRICE
£111.65
38
HIGHLIGHT
Brewed using the first cut of our very own farmers Maris Otter malted barley for a sweet biscuit-malt taste. Spice and honey notes come from British East Kent Goldings hops, backed with an earthy, minty balance from the Fuggles.
PRICE
£110.49
GREAT DEALS AND NEW PRICES AVAILABLE ON emarket Active Climber 4 outstanding outdoor spaces
PLFT007-B-PT
PTTT012-A-WD
R.R.P. £2,703
R.R.P. £4,175
Supply only £1,895
Supply only £3,545
including 30m of safety surfacing 2
EXTERIOR
Unique ‘one-stop-shop’ for pub gardens
Single Tower
including 20m2 of safety surfacing
• Special discounts for Enterprise publicans • Handpicked play equipment packages Call 01225 792660 or email sales@playforce.co.uk W: playforce.co.uk Call Us Now for Exclusive Prices for Enterprise Publicans Call: 07545 609472 Email: david@1stwaste.co.uk W: 1stwaste.co.uk
ONE
STOP
TOTAL
WASTE
Recycling Full recycling services are available and offered to ensure that you are doing your part to save the planet and are fulfilling your green credentials. Dedicated glass, cardboard, food waste and mixed recycling collections are provided to guarantee as much waste as possible is sent for recycling. Wheelie bins are available in different colours and sizes.
MANAGEMENT
SERVICES
General Waste Wheelie bins are the ideal way to store your general waste, they come in a range of different colours and sizes ranging from 240 litres through to 1100 litres. For sites that have limited storage or no space to situate a wheelie bin we offer a pre-paid sack service.
SERVICE
septemberdeals
Standard Suited to established businesses with varying
transaction volumes, looking for a customised monthly plan with lower transaction charges. 3 months free terminal rental
low commitment option. Whether you’re a seasonal business, start up or simply prefer to pay as you go.
Fixed Monthly Peace of mind for businesses that have
consistent monthly transaction volumes and want an inclusive plan, with a monthly rate fixed in advance.
Call us now for the best option to suit your business Call: 07776 227287 Email: gordon.leask@worldpay.com W: worldpay.com
The UK’s leading payments provider – trusted by over 300,000 small businesses No joining fee
24/7 UK support
SERVICES
Pay As You Go Designed for businesses seeking a flexible,
Flexible pricing plans
To order or for more information please contact each supplier directly quoting ‘Enterprise Inns’. Alternatively visit enterpriseinns.com and log into the Publican Channel, select ‘order online & emarket’ to see the full Supplier Directory. Enterprise.42087-001.E Market Advert August.indd 1
39
27/07/2016 10:12