Deals & Ideas March by Stonegate Group

march 2017

St Patrick’s Day

Drive footfall on one of the biggest social nights of the year

SAVE £6.50 1|

SEE PAGEdeals 36 feature

& ideas

Mother’s Day

Helping you make the most of Mothering Sunday

eilive 2017

Introducing the new name for enterpriselive

FREE STOCK

SAVE £££

FREE GLASSWARE

SEE PAGE 37

SEE PAGE 38

SEE PAGE 42

march 2017 Welcome to this issue of deals&ideas, which features tips and advice on a range of footfalldriving events including St Patrick’s Day and other family occasions like Mothering Sunday.

0 33 33 20 20 85

Recruitment and training:

0 33 33 20 00 36

eipublicanpartnerships.com

You’ll see we have had a refresh of the magazine alongside the brand update, we’d love to get your ideas and thoughts at ideas@eigroupplc.com And with eilive, the new name for enterpriselive, just around the corner we'll also give you the diary dates for the most important pub trade events you’ll attend this year.

FEATURED

REGULARS

8. eilive The new name for enterpriselive;

5. Business news

the must attend pub trade shows of the year

10. Spring serves

Focus on craft beer and cider

13. Improving accessability

BBPA advice

14. Food focus Serving a great roast dinner

16. March footfall drivers Our guide to St Patrick’s Day & Mothering Sunday

6. Ale of the month 7. Food and beer pairing 20. Sport 22. April calendar 24. The knowledge 29. Segmentation success

30. Community 32. Publican news 35. Deals

18. Half term and Easter holidays Encourage families to visit your pub

28. Outdoor equipment Prepare your outdoor areas for spring

ei group plc, 3 Monkspath Hall Road,Solihull, West Midlands, B90 4SJ T: 0121 272 5000 • eipublicanpartnerships.com Registered in England & Wales, Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

What's in a name? You will have noticed that Enterprise leased & tenanted changed name recently to Ei Publican Partnerships, to reflect more accurately what our business is all about. As the largest leased and tenanted pub company in the UK, we strive to work in partnership with our publicans to create great British pubs for the benefit of local communities and their customers. Our Ei Publican Partnerships business is a significant part of Enterprise Inns plc. and we are now changing our plc business name as well as our other businesses within the Group. We are doing this to ensure our entire business is structured to continue delivering our fiveyear strategy, and serve all our publicans and other stakeholders the best we can. So, from now on you will probably not see the name Enterprise or Enterprise Inns plc. The company is now called Ei Group plc. We are also taking the opportunity to allow our iconic eagle emblem to retire. The Group has four Business Units that are responsible for the four key areas of our business.

4 | what's in a name deals & ideas

Ei Publican Partnerships – our leased and tenanted business Ei Commercial Properties – manages our property portfolio Ei Managed Operations – is responsible for our managed pubs Ei Managed Investments – partners with industry experts to run selected pubs

Business news Help BBPA’s campaign to cut beer tax In the upcoming budget on the 8th March, the possibility of increasing the beer tax will be discussed. The BBPA, CAMRA and SIBA are all urging MPs to instead support their call for a cut in beer duty to help support the vital role pubs play in the UK economy.

#CutBeerTax would ensure your pint is an affordable pleasure – and let’s face it, nothing tastes better than a beer that doesn’t break the bank.

Your social channels are a great way to support the #cutbeertax campaign. Download the social media engagement pack to get involved!

PLAY

DOWNLOAD CREATIVE

WWW.CUTBEERTAX.CO.UK

The BBPA have set up a website which allows publicans to build their own local case for supporting the campaign, with a calculator that provides relevant data on money, jobs and other benefits, and the opportunity to contact their local MP. Lend your support and check out the BBPA’s website, cutbeertax.co.uk Are you prepared for the new £1 coin? From the 28th March, the new 12 sided £1 coin will come into co-circulation to counteract its vulnerability to sophisticated counterfeiters. To prepare for its arrival, you should: • contact your equipment supplier to find out whether or not you need adaptations or replacements for the new coin • make the changes to your equipment if needed and train your staff on the new features • plan for any changes to your cash handling processes during the cocirculation period so things like storing and banking continues working for you.

During the co-circulation stage, you can accept both the current £1 coin and the new one, though you will need to let your customers know which your equipment can handle. In this period, make arrangements with your bank or CIT provider to return the current £1 coins and new £1 coins in separate packaging, and check what the deadlines are for accepting the old coins once they’ve been demonetised. Important Dates: Co-circulation Demonetisation th th 28 March - 15 October 16th October onwards To find out more, visit the website, thenewpoundcoin.com

Coming up this month 6th – 12th 14th – 17th 24th

British Pie Week

Pies remain a popular menu choice. Try different fillings to find your next best seller.

Cheltenham Festival

Promote race days and times leading up to the event to ensure maximum attendance.

Red Nose Day

Host fundraising activities in your pub to bring the local community together.

7th –15th 17th 26th

UEFA Champions League

Midweek matches mean footfall increase; advertise fixtures in advance.

St Patrick’s Day

Deals on Guinness will go down a treat, so make sure you stock up beforehand.

Mothering Sunday

Always popular, a fixed price menu and children’s deals will encourage families to book.

deals & ideas business news | 5

Hog Island East Coast Pale Ale What is the inspiration behind Hog Island East Coast Pale Ale? Hog Island East Coast Pale Ale (4.8% ABV) was conceived in our experimental brewery, No. 18 Yard Brewhouse. We’ve broken with our tradition of using Kentish hops by using US varieties. The name comes from a part of our brewery site that used to be a small island in Faversham Creek but has become landlocked over time.

TO ORDER SEE PAGE 43

What are the main ingredients? Hog Island East Coast Pale Ale combines some of the most popular hops from America – Boadicea, Amarillo and Cascade – with pale ale and crystal malts. What does it taste like? It’s a refreshing, zesty beer with the typical malty character of an East Coast pale ale, deep gold in colour with citrus, pine and fruit aromas, light caramel notes and a robust bitterness. Who will this beer appeal to? People who like to try something new. This is one for beer lovers who are keen to explore changing tastes and styles, but also for anyone who likes a well-crafted refreshing pint.

6 | ale of the month deals & ideas

MAR

This month's 'On the dray' featured beers on page 43 offer distinct characteristics and are perfect for pairing with food: Theakstons Vanilla Stout 4.5% ABV Fantastic with a slice of New York Cheesecake, but works equally well with sweet and juicy scallops, pan fried in butter. Shepherd Neame Hog Island East Coast Pale Ale 4.8% ABV Try a glass of this with your Sunday roast pork loin. The fruitiness contrasts sharply with the salty meat, especially with crackling. Wickwar Wessex Shanakee Stout 5.0% ABV Sweeter than a traditional dry stout, perfect with Tandoori chicken or lamb, or slow cooked pot roast brisket. Rooster’s 41° South 4.1% ABV This beer has some lip-smacking tart, fruity hops in it, so use these flavours to slice through a nice fillet of sea bass, cooked with ginger, chilli and spring onions. Robinson’s Magnum IPA 4.1% ABV Serve with a chicken and avocado sandwich on a soft white sub roll. The citrusy flavours complement the chicken, avocado will balance out the bitterness. Butcombe UNION 4.8% ABV This Pacific ale keeps its bitterness low, and turns the fruitiness up to full volume, so contrast this with salty meats like ham hocks or gammon steaks.

Find out more about food pairing at beerforthat.com

Complimentary couplings Annabel Smith

March is a funny old month. Christmas is a distant memory, it’s the tail end of winter (last year we had heavy snow in March) and everyone is still wrapped up like the Michelin man. But there are reasons to be cheerful in the beer and food calendar. 17th March is a great excuse to visit the pub and celebrate all things Irish with St Patrick’s Day. There are some cracking stouts in this month’s On The Dray and, matched with the suggested food pairings (opposite), they get the weekend off to a great start. Try cooking Irish Stew with half stock, half stout for a really rich and luscious gravy and serve it with a dollop of creamy colcannon. Seasonal golden and blonde ales become more prolific, which gives a hint of spring and summer just round the corner. Spring lamb comes into season and, when roasted with rosemary and garlic, its aroma almost always causes hunger pangs. It’s a brilliant dish to serve on Mothering Sunday, with buttered Jersey Royals and a sweet glass of Butcombe Gold or Wadworth Horizon Golden Ale. Similarly, a roast leg of pork with crunchy crackling can be a real showpiece on the day, and the saltiness is really contrasted by a spicy Timothy Taylor’s Boltmaker, or a malty glass of Moorhouse’s Pride of Pendle. Try complementing the zesty Purity Mad Goose with lemon meringue pie, or tarte au citron for Mothering Sunday desserts. Remember we put the clocks forward on Mothering Sunday weekend, meaning an extra hour to enjoy another beer!

You can email Annabel your questions direct at beersommelier@eigroupplc.com r simply tweet the name of a food o to @BeerForThat with the hashtag #BeerMatch for an instant reply.

deals & ideas there's a beer for that | 7

live

Don’t miss:

The new name for

enter priselive

eilive returns for 2017 to bring the same spectacular shows as enterpriselive, with an all new name! With six events across the UK, kicking off in Bristol on the 25th April, and continuing its national tour until the 18th May at Leeds’ Elland Road Stadium, eilive 2017 promises to be bigger, bolder and better than ever before. With over 130 big brands confirmed, and £1,000’s worth of savings up for grabs via your exclusive voucher book, this year's road show is expected to be the best yet.

Don’t miss out, register to attend today! Dates for the diary Date

Location

Venue

25 April

Bristol

Ashton Gate Stadium

27 April

Farnborough

FIVE

3 May

Coventry

Ricoh Arena

9 May

Manchester

EventCity

16th May

London

Olympia (national show)

18 May

Leeds

Elland Road Stadium

th th

rd th

eipublicanpartnerships.com/eilive Who’s new for 2017? With over 130 confirmed exhibitors, there’s something for everyone at eilive 2017. Confirmed exhibitors include: The Society of Independent Brewers (SIBA) will be delivering expert insight into cask beer which is invaluable for publicans who want to really get the most from their drinks offer. GMS Espresso offer innovative coffee machine solutions for your venue, vital for tapping into the significant sales opportunity coffee presents pubs.

8 | eilive 2017 deals & ideas

eilive will be open between 10:00 – 16:00 each day!

Returning for eilive 2017

Food Focus Running a pub is about more than simply serving great tasting beer, so this year, eilive will be showcasing suppliers and brands who can help you increase your revenue stream by serving up great tasting food too!

Big Al’s Foodservice will also be on hand, showcasing their range of flame cooked products including burgers, hot dogs and chicken wings, which provide a quick and easy solution to pubs looking to introduce a food offering for the first time.

Jack Links, new for 2017, is an American brand famous for shows launching the Menu Builder its jerky products, which have toolkit presenting the depth and proved a great success for many breadth of recipes available. operators who want a snack Booker will be attending all of the

option that’s a bit different from crisps and pork scratchings. Aimia Foods is also making its debut at eilive this year.

eizone Returning due to popular demand, the eizone is back! Our team of on-trade experts will be on-hand to offer advice on all aspects of running your pub, offering expertise on everything from business rates to insurance, staff training, marketing and beyond!

Check back next month for a sneak peak at even more of our 2017 exhibitors!

deals & ideas eilive 2017 | 9

Trend watch: Spring serves Spring is approaching, meaning it’s time to review your drink offering as customer taste preferences start to change along with the weather. By updating your bar with craft beers and ciders you can tap into the trend for lighter tipples as we head out of the colder winter months.

Why craft beer?

Join the cider revolution

Craft beer has grown into more than 6,000 outlets over the last year, and with more than a third of craft beer drinkers aged between 18 and 34, it’s really important to ensure your range appeals to younger drinkers, who are leading the craft revolution and are willing to spend more on a night out.

Cider sales are growing across the pub sector, and with the cost of a pint of cider in the pub up to three times more than purchasing cider in a retail environment, it’s popularity is key to driving your drink sales.

Embrace the craft beer hype by stocking a core range of popular varieties, and by regularly introducing guest craft beers to keep customers interested in your offer.

27% of cider drinkers are confident they know what they like to drink, according to a Westons survey released last year. As well as offering traditional apple-based ciders, help customers to experiment and expand their cider repertoire with fruity adaptations, like strawberry and lime, mixed berry and even passion fruit flavours.

What to stock CRAFT BEER

CIDER

Authentic Pilsner

Locally sourced

Wheat Beer

Traditional apple cider

American-style IPA

World ciders

Stout

Fruit cider

Fruit Beer Hoppy IPA

The opportunity x2 Women

tried real ale for the first time twice as much in 2015 as they had in the previous 5 years1

10 | beer & cider deals & ideas

DON'T MISS OUR CRAFT BEER GUIDE, AVAILABLE IN THE DRINKS SECTION ON THE PUBLICAN CHANNEL.

1/3

66%

of trade outlets

Draught cider

are now stocking some kind of craft beer product. Embrace the craft beer hype!2

share of on-trade cider sales3

1. CAMRA research, 2015 2. Morning Advertiser 3. CGA, October 2015 4. Andrew Turner, Heineken, April 2016

£3.7bn Cider category predicted worth by 20194

SAVE £6.50 SEE PAGE 36

A2 Loyalty Poster v3.indd 1

FREE POS

04/09/2015 10:53

From design and print in emarket

deals & ideas beer & cider | 11

AWARD WINNING BEERS CRAFTED WITH A CONSCIENCE NOW AVAILABLE IN ENTERPRISE LAWLESS LAGER & LONGHORN IPA CRAFT KEG BEERS

Speak to your Enterprise regional manager to stock these on your bar

A FIRKIN OF PURE UBU, MAD GOOSE & PURE GOLD

For more information on Purity beers, visit

WWW.PURITYBREWING.COM

Making accessibility easier The BBPA has recently issued updated guidance on the importance (and benefits) of improving disabled access to your pub.

Greater accessibility can significantly boost profit, with the market share pubs

Tips for improved accessibility:

will tap into through improved disabled facilities estimated at £12billion.

1. Get feedback from disabled visitors and their friends to

Leading by example

establish what’s working

Russ and Sarah Clark, publicans of The Cleveland Bay and winners

and what can be improved

of the 2016 Community Heroes Awards, are advocates of improving

2. M ake physical access as

accessibility standards in pubs across the UK: “Improving access

easy as possible, considering

to our pub for disabled customers was a real priority for us. It

ramps and handrails at the

has been a gradual process but an entirely worthwhile one.

front and back of your pub

“Initially we implemented a ramp at the rear of the building

3. H earing loops and large print

and were later able to invest more time and money to progress

menus will make your pub

this. Limiting disabled access to the rear of the building sends

more accessible for those with

the wrong message so as soon as we could, we included two

hearing or sight difficulties

further ramps connecting our front entrance to the pavement

4. S ignpost your pub well to

outside and to the car park, via the children’s play area.

communicate clearly which

“These have made a big difference to a lot of people’s lives. One

areas are most accessible

disabled customer visits us every day to play pool and socialise,

for disabled visitors

as it is the easiest place for him. Improved access has also helped

5. Train staff so they know

our Young at Heart group, all aged over 50 who join us for quizzes,

how to use accessible

bingo and a choice of games regularly at The Cleveland Bay.”

facilities and equipment

Who you're helping 27% of the UK

population have a health problem or a disability1

1. Winning More Visitors, Visit England 2. The Purple Pound, Visit England, 2015

£12bn Annual

spending on tourism in England by people with health conditions, and their companions2

The BBPA’s new guidance, ‘Pubs are for everyone – Why being accessible is important’ can be found at beerandpub.com

deals & ideas disabled access | 13

Food focus: Roast dinners By planning your menu now, you can position your pub as the place for families to get together over a Sunday roast this March. Depending on what type of pub you run, there are different options for serving your roast. Fixed price menus offering a starter, main and dessert for a set cost are a great way to demonstrate value for money, while a carvery style serve works really well if you have the space to showcase what’s on offer! Offering smaller plates for kids at a reduced cost is another great way to attract family spend.

Cost per portion:

£1.95 Beef Roast • Blackgate Roasting Beef (per kilo)

• Greens Honey Roast Parsnip (1000g)

Booker code: M184982 Price/Size: £1.20/200g

Booker code: M184528 Price/Size: £0.09/50g

• Chef's Larder Gravy Granules (2kg)

• Farm Fresh Broccoli (10s)

Booker code: M069725 Price/Size: £0.02/50ml

Booker code: M175189 Price/Size: £0.12/quarter head

• Chef's Larder Homestyle Roast Potatoes (2kg)

• Farm Fresh Cauliflower (x6)

Booker code: M197033 Price/Size: £0.19/150g

Booker code: M111637 Price/Size: £0.15/2 florets

• Chef's Larder 20 Yorkshire Puddings Booker code: M175500 Price/Size: £0.10/1 each

• Chef's Larder Baby Carrots (2.5kg) Booker code: M426090 Price/Size: £0.08/50g

14 | food focus deals & ideas

Suggested sell price % Profit Cash profit

£8.99

£7.99

£6.99

74% £5.55

71% £4.72

67% £3.88

Caramel Chocolate Fudge Brownie

Cost per portion:

£1.39

• Chef's Larder Chocolate Fudge Brownie (x15) Booker code: M204223 Price/Size: £1.00/1 brownie

• CLP Luxury Madagascan Vanilla Dairy Ice Cream (4 Litres) Booker code: M151303 Price/Size: £0.17/1 scoop

• Macphie O.T.T Toffee Flavoured Dessert Topping (500g) Booker code: M082346 Price/Size: £0.08/20ml

• Chef's Larder Ready to Serve Devon Custard (1 Litre) Booker code: M123884 Price/Size: £0.01/10ml

• Farm Fresh Strawberries (400g) Booker code: M108499 Price/Size: £0.08/1 strawberry

• Farm Fresh Mint (100g)

Suggested sell price % Profit

Booker code: M138096 Price/Size: £0.03/sprig

• Chef's Larder Cocoa Powder (1kg)

Cash profit

Booker code: M101523 Price/Size: £0.02/dusting

Cost per portion:

£1.18

£5.99

£4.99

£3.99

72% £3.61

67% £2.77

58% £1.94

Summerfruit Cheesecake • Sidoli New York Style Baked Cheesecake (x12ptn) Booker code: M122792 Price/Size: £0.89/1 slice

• Chef's Larder Summer Fruits (1kg) Booker code: M193863 Price/Size: £0.09/25g

• Farm Fresh Mint (100g) Booker code: M138096 Price/Size: £0.03/sprig

• Ku-Li Raspberry Coulis (475g) Booker code: M087603 Price/Size: £0.08/10g

• Ku-li Mango Fruit Coulis (475g) Booker code: M087607 Price/Size: £0.08/10g

Suggested sell price % Profit Cash profit

£5.99

£4.99

£3.99

76% £3.81

72% £2.98

64% £2.14

• Tate & Lyle Icing Sugar (2.5kg) Booker code: M187985 Price/Size: £0.01/dusting

Earn up to 7% cash back from Booker and Makro1

How can we help? • Visit the publican channel for more information on implementing or developing your food offering • D ownload the relevant Menu Builder Guide for quick reference day-to-day • Check emarket for deals and discounts on equipment • Contact your local Booker Makro branch and speak to the Catering Development Manager or Area Manager who will be able to help you get started • Contact your Regional Manager for advice and support 1. Available to all Ei Publican Partnerships, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only

deals & ideas food focus | 15

Drive footfall in March Make the most of the footfall occasions during March with St. Patrick’s Day celebrations falling conveniently on a Friday and Mothering Sunday providing the perfect opportunity for families to get together for a meal.

St Patrick’s Day What you need to know: • Guinness will be the drink of choice for a lot of customers looking to celebrate St Patrick’s Day, with an estimated 13 million glasses drunk around the world on 17th March • Offers on whiskey based cocktails and Baileys are alternatives that appeal to customers who don’t drink beer but still want to enjoy the craic • Irish themed entertainment such as live music and fancy dress is another great way to celebrate all things from the Emerald Isle! • Stew and colcannon are simple, easy to prepare menu options that give your pub some extra Irish flavour… Why not try this Booker recipe on St Patrick’s Day?

Colcannon

(6 portions) Ingredients* • Farm Fresh Washed Maris Piper Potatoes (20kg) • Six Farm Fresh Savoy Cabbages • Lakeland Salted Butter (250g) • Müller Wiseman Dairies Pasteurised Whipping Cream (2 Litres) *available from Bookers

16 | st patrick's day deals & ideas

SAVE £££

SEE PAGE 39

Music makeover PRS for Music gives your pub the chance to win up to £10,000 worth of music equipment, along with expert advice on live events. The closing date for this is Friday 24th February 2017 at 17:00. Visit prsformusic.com for more information.

Mothering Sunday What you need to know: • Sunday roasts are a great British tradition and Mothering Sunday offers a great opportunity to drive food sales from meat and two veg! • Offers on wine, especially rosé, which pairs well with a variety of light roasting meats and sweet treats alike, will be popular • Offering a brunch menu is another great way to attract footfall across the day. Add little twists like buy two glasses of prosecco and get the rest of the bottle free, to add a little sparkle to your Mothering Sunday dining offers • Afternoon tea is another easy to implement event which will help boost footfall and interest in your Mothering Sunday offering. Create a menu including finger sandwiches, cake, tea and a glass of prosecco for a fixed price across both Saturday and Sunday

Don’t forget our roast dinner feature on page 14!

St David’s Day takes place on 1st March and is a great opportunity to embrace the Welsh heritage. From introducing a limited edition Welsh menu including leek or lamb dishes to dressing the bar with daffodils or serving beer from SA Brain, brewed in Cardiff, there are plenty of ways to give a nod towards the traditions of Wales.

FREE POS

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Reasons to get involved 64% of UK families

visit the pub for food on Mother’s Day1

1. Carlsberg UK’s Consumer Insight Report 2. Research by Maggi, 2015 3. Research by Diageo, 2015

9/10

100

People

Extra pints

say they would celebrate Mother’s Day with a roast dinner2

of beer are sold on St. Patrick’s Day3

deals & ideas mother's day | 17

Family-friendly fun Over the two upcoming school holidays, it’s important to position your pub as family-friendly for parents and children alike, encouraging maximum dwell time and increased spend.

Easter eats £87 Average spend per person on eating out in April; the Easter weekend is a main driver for this2

18 | half term and easter holidays deals & ideas

SAVE £2.50 SEE PAGE 42

77% of caterers

say Easter is important for attracting new customers3

Brits are increasingly keen to stay in the UK on their holidays. With 45% of people saying they are likely to take more holidays here1, the Easter Bank Holiday represents a great opportunity to attract new visitors to your pub. Take time to advertise deals and special offers to catch the attention of passers-by, many of whom will not have already decided on where to spend a leisurely lunch.

Our top five tips will make your pub more family-friendly! 1. Family offers are a great way to attract new and existing customers to your pub. Deals such as kids eat free with a full paying adult, free soft drink or free ice cream with the purchase of a kids meal ensures the children are happy, and parents are saving money. 2. Make the most of your outdoor area and beer garden on sunnier days. Easter egg hunts, face painting and egg and spoon races will keep children entertained for hours. Weather permitting, hog roasts and barbeques during the school holidays will be crowd pleasers that appeal to the wider community and draw in even more custom. Plan an event for every day of the week to give families a reason to return. 3. All weather play; provide an alternative if faced with a lack of outdoor space or our great British weather! Kids’ activity packs and place mats are available through the emarket and are an easy and cost effective way to keep children busy during meal times so mum can relax. Alternatively, zoning off an area of the pub specifically for families ensures the comfort and happiness of all customers on their visit, and can be filled with soft games, books and more. 4. Prepare your team to cope with the holiday rush. Pubs will be busier during half term and Easter holidays and parents are likely to have questions about your kids' offer, from food available to what’s on through the week.

SAVE £2.50 SEE PAGE 42

PR A2 Easter Poster EB v2.pdf

Poster v2.pdf PR A2 Easter

29/11/2016

16:29

16:27

FREE POS

From design and print in emarket

SAVE £££

SEE PAGE 38

5. Make sure you capture your efforts for social media! Facebook and Twitter are a great way to advertise and get your message further afield. Keep customers interested by releasing details of your events in the run up to the holiday.

1. PwC survey, 2016 2. Greene King Leisure Spend Tracker report 3. Independent research by Cambridge Direction, 2015

deals & ideas half term and easter holidays | 19

Entice customers with a packed month of live sport As we enter the business end of the season, there is far more to get excited about than just football. While Champions League matches will be a big lure for many football fans, Formula 1, specifically the Australian Grand Prix, will draw a massive fan base, and the Cheltenham Festival is a perfect lead in to April’s Grand National. In a big month for sport, there are a few considerations which will help you get the most from it. Reduce wait time Prepare bar and kitchen staff for the inevitable surge of orders that come just before kick off and when the half time whistle goes. Deals on buckets of beer and pitchers can be a great way to keep queuing and wait time to a minimum. Combine events It’s common for St Patrick’s Day and the Cheltenham Festival to overlap, meaning the latter

20 | sport deals & ideas

event can often draw in fellow revellers. Extending Irish celebrations beyond St Patrick’s Day is sure to prove a hit! Brief staff Keep staff updated across all the sport you will be covering. A lot of people know which football teams have a match that night, but ensuring your bar staff can let customers know what else to expect in the coming weeks is invaluable, as they can spread the word to customers. Get digital Social media channels like Twitter and Facebook are popular digital hangouts for sport fans. Using your own social media channels to promote screenings of live events is a great way to target potential customers.

Snack attack Handheld snacks are ideal for busy pubs during live sports, especially for punters looking to enjoy a drink at the same time. Microwaveable food means reduced preparation time that can be the difference between punters leaving at half time for the local takeaway or eating in your pub.

FREE POS

From design and print in emarket

TCmHes WA the ga

a ll

HER

ILS

DE FOR DETA

ASK INSI

A2 Formula

1 v3 2014.pdf 1

09/10/2014 10:13

Fixtures: Champions League Tues 7th March 2017

19:45

Arsenal v Bayern Munich

BT Sport

Weds 8th March 2017 Tues 14th March 2017

19:45

Barcelona v Paris Saint Germain

BT Sport

19:45

Leicester City v Sevilla

BT Sport

Weds 15th March 2017

19:45

Monaco v Manchester City

BT Sport

Cheltenham

ITV

Melbourne

Channel 4

PRIZE ENTRY SEE PAGE 37

Cheltenham Festival Tues 14th – Fri 17th March 2017

Australian Grand Prix Thu 23rd – Sun 26th March 2017

This month’s sports stats! 2.1m Viewing figures for Channel 4's broadcast of the Australian Grand Prix in 2016

1. What was the value of football in 2015/2016, MatchPint & CGA Strategy

10,500

41%

Horse races

Uplift

each year, Cheltenham Festival can establish your pub as the place to be for future race events

on wet sales during the Champions League Final 1

deals & ideas sport | 21

april

monday

tuesday

First delivery day for April deals

School Easter Holidays: (10th - 21st April)

Easter Monday Bank Holiday

wednesday

live

Bristol, Ashton Gate Stadium

Golf Masters tournament

National Garlic Day

Last order date for April online deals

6–9

To attract the keen golfers, host a golf themed set menu, such as ‘golf club’ sandwiches and ‘toad in the 19th hole’ With a more specific audience, deals on lagers, bitters, spirits and ales will go down a treat Advertise well in advance which dates you’ll be televising to ensure maximum footfall

Easter Sunday & Bank Holiday Monday Celebrate Easter and the Bank Holiday with set price menus and maximise footfall with a ‘children eat free’ offer Easter is time for chocolate, and lots of it! Offer chocolate desserts to entice customers and Easter themed treats for children If you have an outside area, involve customers and children by hosting an Easter egg hunt and games on Sunday

16 – 17

22 | calendar deals & ideas

thursday

friday

saturday

sunday

April Fools Day

International Children’s Book Day Football: EFL Trophy Final

Golf: Masters Tournament

Horse Racing: Grand National

Good Friday Bank Holiday

Football: FA Cup Semi Finals

Easter Sunday

St George’s Day

Football: FA Cup Semi Finals Running: London Marathon

First order date for May online deals

live

Last delivery day for April deals

Cycling: Tour de Yorkshire

International Jazz Day Football: League One Final Games

Farnborough, FIVE

Cycling: Tour de Yorkshire

St George’s Day

Offer classic English dishes like bangers and mash to celebrate St George’s Day Decorate your pub with St George’s flags and red and white balloons to attract those looking to celebrate

FA Cup semi finals

JOIN

US FOR ST GEOR GE DAY ’S

Deals on beer buckets are a great way to boost drink sales and prevent queuing at busy times during the game Serving handheld food is perfect for those enjoying a drink during the footie, while also being space efficient when tables are full

22 – 23

JOIN US FOR

ST GEORGE’S DAY SUNDAY 23RD APRIL

ASK INSID

E FOR DETA

ILS

Tour de Yorkshire

LR A2 Cycling Poster v1.pdf

01/12/2016

10:36

2 million people turned out to watch last year, so pubs on the race front should make the most of their outdoor seating The event will be televised, so spectators can watch the other stages of the race from your pub

28 – 30

deals & ideas calendar | 23

The knowledge Top 10 games machines Not all machines are created equal! The below table shows the strongest performing analogue machines. Make sure you have one of these in your pubs!

Name

Avg cash in box

Name

Avg cash in box

DOND (Deal Or No Deal) Red Rush

£330

Monopoly Bm Time

£310

DOND Win Moment

£320

DOND Golden Gmbl

£301

Chicken Run

£319

Star Paws

£296

Treasure Is Jpot

£316

Batman

£295

Juggling Jpots

£314

DOND The Daddy

£292

King of Games The King of Games is the best performing digital machine on the Ei estate. There are multiple cases where a King of Games install has boosted the weekly cash within a few short weeks. As these are digital machines, impact on any existing analogue fruit machines is minimal. 80% annual increase An Ei Publican Partnerships site’s weekly machine takings increased by over 80% since November 2016 after installing a King of Games Gold alongside the existing analogue machine which was making, on average, around £100 per week before the install. After the King of Games arrived, the existing machine stayed consistently around £100 per week with the King of Games making an additional £83 per week! Average yearly profit on machines increased from £5,200 to £9,516. Increase weekly profit One of the strongest performing sites on the Ei Publican Partnerships' estate has two King of Games sited. Both machines consistently make a staggering amount of money with an average of £12,000 being played through the machines each week! This amount of usage is converted into an average weekly profit of £460 for the publican. The King of Games alone is worth almost £23,000 per year to this site; a significant bonus.

24 | gaming deals & ideas

Top tips for improving your Google presence Google has replaced the Yellow Pages for finding information. Customers visiting a new area, or following up on a recommendation, go straight to it. So here are some tips to improve your chances of being found on Google. Google My Business We’ve touched on this before, but it’s the obvious place to start. If you haven’t already, register for Google My Business. It only takes a couple of minutes to claim your free listing. The three areas to focus on are: • Information – ensure your phone number, address, website and opening hours are all correct. Google even allows you to add special hours for when you open later than usual • P hotos – the more photos you can add the better. Use the different sections to differentiate between interior, exterior, menu and team shots. Also, get in the habit of regularly updating your photos • R eviews – encourage more reviews and respond to them for a boost in your Google rankings. All the above are good practice anyway but were also related to improved Google local searches (eg ‘pubs in Manchester’) in recent survey results.

Third Party Sites When you Google your pub, third party websites such as Tripadvisor and WhatPub will show up in the search results, along with your website. Take time to update your listing on each of these sites for a boost in your local search ranking. Ensure your business name is the same on each listing as well. Update Your Website Google likes up to date, relevant information to show people searching for you. Make sure you’re regularly updating your site – promotions, events and TV sports are easy ways to tell Google your site is current. Updating your Inapub website only takes a couple of minutes. Best of all, events and TV Sports automatically get removed after they’ve finished, so you don’t need to worry about those pages getting out of date.

deals & ideas digital | 25

Workplace equipment: the perils of bargains Are you putting yourself, your staff and business at risk? Buying cheap equipment second hand or over the internet may not always be the wisest investment. The following case study of a publican’s recent experience will help explain why: An Ei publican needed a deep fat fryer to help move away from an exclusively wet led offering. They wanted to ensure a good return on investment, were keen to cut costs when purchasing the equipment and ordered direct from South-East Asia, delivered to their door. The publican used the equipment for some time without any incidents. However, continued use caused a fire, resulting in considerable damage which destroyed their business. Fortunately no-one was hurt. The publican lodged an insurance claim and forensic fire examiners were appointed but the claim was not paid out. So, what went wrong?

claim was not paid because the publican had not bought safe equipment. In addition to the financial loss, there is potential for the local council to prosecute business owners in these scenarios. British and European benchmarks If you are going to buy any equipment for the workplace, ensure it complies with safety standards. This is especially important if the equipment is being purchased from outside the UK and Europe, or the equipment is second-hand. You should look for the following on the label:

Meeting standards All equipment sold in the UK must meet stringent safety standards, proven by compliance with British Standard (BS) or CE marking requirements. Whilst ‘CE’ relates to the EU Conformité Européene, European member states will likely continue with this approach post Brexit.

There will normally be a certificate for new products with more information about either of the above. Take care with CE marking, as manufacturers have been known to add a very similar mark to products and state that it means ‘Chinese Export’.

Buying equipment from outside the UK or Europe often won’t meet BS or CE safety requirements. The deep fat fryer in this particular case had only one thermostat and did not have an upper temperature cut-off to stop the oil overheating. The oil got too hot, set alight and caused a fire but the insurance

If you have any doubts, need advice, or wish to report an issue, the best people to speak to are your local Trading Standards Officers. You can find out who they are via the Trading Standards Institute website at tradingstandards. uk/consumers/support-advice.

26 | workplace equipment deals & ideas

Pubs can soon switch water supplier From April 2017, businesses, charities and public sector organisations in England will be able to switch their water supplier. This will include the 50,000 pubs currently operating in Britain. The usage threshold dictates whether water users are able to switch providers, with 5m litres per year the current quota needed to switch. However, from April 2017 this will drop to zero, meaning businesses all across England will be able to save money and negotiate a better service on their water supply. With competition comes the prospect of competitive tariffs, meaning better rates for publicans and an opportunity to cut outgoings.

1. Survey by Edelman Intelligence 2. Financial Times, April 2016

What next? For now, check up on your current requirements when it comes to water usage so you can source suppliers as you would for gas and electrics. The facts From April 2017, businesses, charities and public sector organisations in England will be able to switch water supplier 74% say they are likely to switch supplier1 56% give â&#x20AC;&#x2DC;a better priceâ&#x20AC;&#x2122; as their reason for wanting to switch1 1.2m more businesses, charities and public sector organisations to be affected2

deals & ideas water suppliers | 27

Prepare your outdoor areas for spring and summer Sunnier skies mean more opportunities to utilise your outside areas. No matter how small, if your space has weathered over the winter period, it’s worth spending time now to make it attractive and welcoming. An appealing outside area will help drive footfall and increase sales of food and drink when the warmer months arrive, as customers will flock to their favourite beer gardens, spending an afternoon and evening soaking up the atmosphere of your pub. • Your furniture needs to be well maintained and comply with retail standards for safety. Don’t forget summer essentials like parasols for hotter days • Now’s the time to get your pub garden ready. Weeding and mowing will ensure it’s tidy and you could consider planting some flowers now ahead of the summer season to add a splash of colour. Hanging baskets are another fantastic option as they can be bought pre-

prepared and create a dramatic effect to make your pub look inviting from the outside • Patio areas are ideal for enjoying a drink and socialising, but they can also present a slip hazard. Do a check for any broken slabs, moss, decks or paving stones that could cause an accident • It’s important to carry out checks on your play equipment like swings and climbing frames to make sure they comply with health and safety regulations.

Check out emarket for deals on outdoor essentials. Alternatively, come along to your nearest eilive 2017 show, where key suppliers will be on hand to offer advice on equipment to make your outdoor areas an attractive and profitable space.

28 | outdoor equipment deals & ideas

live

The new name for

enter priselive

Segmentation success Amy Devenish recently opened The Duck & Willow, her second venture with Ei Publican Partnerships following the success of her first pub, The Gloucester Old Spot. With The Duck & Willow already fully booked at weekends, Amy has revealed what it takes to juggle a second pub and how best to make a success of it. “I have always loved a challenge

provide information on consumer

and, once I was confident The

demand and local competition,

Gloucester Old Spot was in a

pinpointing which direction

strong position, I was keen to

would make The Duck & Willow

map out another. A friend with

a success. The research matched

a background as a professional

what we were hoping to create as

chef was keen to go into business

a business; a mid-market, food-

and, about 18 months after

led pub and so we went for it.

opening the Old Spot, I felt ready to start thinking about another!

“The segmentation tool proved extremely helpful and providing a

“My Ei regional manager, Keith,

great food offer really resonated

and his team approached me

with locals; many customers see

with the second site and helped

our food as the priority when

scope out the opportunity. They

visiting. With this in mind, my

used the segmentation tool to

business partner, Tom, has a menu

revamp planned for April which will see us go even bolder.” Regional manager, Keith Gordon, adds: “Amy is making a great success of transitioning from having one pub to two. The segmentation tool helped identify the business opportunities for Amy and her team, but her commitment to making The Duck & Willow a success and exploiting gaps in the local market have been fundamental to the success of this second project.”

Amy’s top tips for expansion success Putting back in My first pub was doing well but instead of admiring a growing bank balance, I have reinvested in both pubs for a better long-term turnover. Ride the wave Opening a second business can be a huge drain and requires a lot of enthusiasm. If your pub is a success and you’re confident, ambitious and inspired, ride the momentum and make use of this drive to succeed with a new challenge.

If it ain’t broke, don’t fix it If something worked well in your first venue, there is no reason not to recreate that. People came back to the Old Spot for its great food, so a focus on a high quality food offer at the Duck & Willow was paramount. Choose your staff wisely Taking on a second pub is time consuming. Being able to rely on staff is crucial as you will need to take on top-level management and won’t be on hand to jump behind the bar.

deals & ideas pub case study | 29

Community PubAid’s World’s Biggest Pub Quiz Publicans across the UK will take part in this gigantic, nationwide pub quiz on Sunday 5th March, raising money for Prostate Cancer UK. This is an exciting chance for you to get involved in an event that has taken on participants all across the nation. By joining in, you encourage footfall from new customers, as well as giving your regulars something to enjoy. A great cause that will drive bar sales – what have you got to lose?

Take part and help us raise money for our official partner Prostate Cancer UK and hundreds of charities and good causes across the UK.

www.pubaid.com/quiz

In partnership with

Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company number 02653887.

The brainchild of PubAid, an organisation dedicated to highlighting work done by UK pubs for charity, this year's pub quiz event is estimated to raise £100,000. So, it’s time to get your quiz on!

Why get involved?

What you need to know The quiz will take place on Sunday 5th March 2017. You can sign up at worldsbiggestquiz. pubaid.com

As well as contributing to a fantastic cause, the World’s Biggest Pub Quiz will attract new customers and, falling on a Sunday evening, it will generate footfall on a traditionally quieter night of the week. Quizzes help engage with your local community with teams coming together to test their knowledge and participate in a bit of a quiz-off! Why not use your quiz as a fundraising platform, with team entry fees going to a local charity, chosen by your regulars? Think about using your quiz night to bridge a gap between you and local business; you could collaborate with the local butcher to give away a joint of meat as a spot prize. Alternatively, keep it closer to home, offering a free bottle of wine for the winning team.

Registered pubs will be sent everything they need to make the night a success. Publicans looking to raise money for Prostate Cancer UK will receive all the branded equipment to do so.

FREE POS

A2 Quiz night v2.pdf 1 12/01/2015 15:47

Let's get quizzical 30,000 Participants took part in last year’s event1

30 | pub quizzes deals & ideas

From design and print in emarket

£100m a year raised for charities by UK pubs1

1. stats from PubAid

ENTRIES NOW OPEN

ARE YOU THE BEST IN YOUR COUNTY? SPONSORED BY

Following last year’s success, the National Pub & Bar Awards is back for 2017! Open to all pubs and bars throughout the UK, the National Pub & Bar Awards will once again be rewarding the trade for overall retail excellence, best practice and individual entrepreneurship across 94 counties.

COULD YOU BE THE BEST IN THE UK? Each of our 94 County Winners will be automatically entered into and invited to the prestigious National Pub & Bar Awards Grand Final, taking place at London’s iconic BAFTA theatre on 23 May 2017.

ENTER ONLINE AT nationalpubandbarawards.co.uk For more information or sponsorship enquiries, please call 0345 500 6008

ENTRY DEADLINE IS 17 MARCH 2017 @PubandBarAwards @PubandBarMag #PubandBarAwards

SUPPORTED BY

Publicans & pubs in the spotlight

Pub of the Season for Winter 2016 winner announced The White Lion, Disley The High Peak Tameside and North East Cheshire branch of Campaign for Real Ale (CAMRA) awarded the White Lion 'Pub of the Season' for Winter 2016. Live music, pub quizzes, morris dancers, darts and charity events have all contributed to a friendly and lively environment that publican Raymond

Calland and his business partner Martin McKeown have nurtured at the White Lion for nine years. A dog-friendly establishment with a core trade of cask ales and their renowned pies, the White Lion is no stranger to accolades. They were also awarded CAMRA Pub of the Year in 2015 and are included in the Good Beer Guide for the eighth consecutive year.

Money raised for children’s cancer charity through Santa’s Grotto at local pub The Three Mariners, Surrey For the third year in a row, the Three Mariners has supported Christopher’s Smile, a local children’s cancer charity, by hosting a Santa’s Grotto for children in the area. Held on the 23rd and 24th December, customers helped raise £130. The Grotto has proved a popular event, with positive feedback year after year. If you’d like to know more about the charity, visit christopherssmile.org.uk.

Christmas party for local children The Lion Brewery, Ash Local children and their parents were invited to a Christmas party where they met Father Christmas and received a present each, courtesy of The Lion Brewery publicans Mike and Lyndsey Armitage, with a magician providing entertainment for the event. Mike and Lyndsey won the Regional Community Heroes for Sussex and Surrey award in 2016 for their outstanding contributions to their community, and regularly organise events for their customers.

32 | pub news deals & ideas

Pub supports local hospice with Christmas treat The Chatterton Arms, Bromley The Chatterton Arms provided 60 staff at St Christopher’s Hospice with a free meal, chocolates and a bottle of wine on Christmas Day, through donation contributions from customers, making it an extra festive day for everyone. Patients at the hospice also joined in the festivities by enjoying the free meal and receiving a generous gift thanks to The Chatterton Arms’ sponsorship. Publicans Tracey Austin and Ray Hemmings have regularly donated to St Christopher’s Hospice since 2000, through various events at The Chatterton Arms such as raffles, music events, collections and more.

Chequers one of three best smokehouse restaurants according to The Sunday Times Chequers Smoke House, Witney Publicans Sian Ogden and Sam Halsey were thrilled to see their establishment praised in The Sunday Times as one of the best smokehouse restaurants. Chequers Smoke House is a restaurant and bar situated in Oxfordshire offering American classics, specialising in smoked and BBQ flavours.

Second Pub of the Year win for the New Hall Tavern New Hall Tavern, Samlesbury For the second year in a row, the New Hall Tavern won the Lancashire Evening Post (LEP) Pub of the Year award. Publicans Rob and Stella Povall put their success down to standing out as a traditional country pub with a great community spirit. In the seven and a half years Rob and Stella have been licencees, their team of eight has been named as Community Heroes for the past three years, and they’re also featured in the Good Beer Guide.

Pub chosen for blue plaque by town council to commemorate notable resident The Freemasons, Knutsford One of five sites recognised in the town of Knutsford, The Freemasons had a blue plaque installed commemorating a famous resident as part of the Blue Plaque Scheme. Edward Penny, born in 1714, lived on Silk Mill Street and was one of the founding members of the Royal Academy of Arts. The aim of helping residents and visitors identify with the history of the town will hopefully lead to more custom at the Freemasons, which was first built as the town’s silk mill in 1754.

deals & ideas pub news | 33

Buy a case of Orangina Get £2.50 off

Orangina is a delicious sparkling blend of citrus juices and orange zest, with real orange pulp. All awakened with the ‘Shake & Serve’ ritual of our iconic bulby bottle. Available to be served in our exclusive Orangina glass. *Not valid in conjunction with any other offer, promotion or discount scheme. No cash or other alternative is available. Images are merely illustrative. © 2017 Schweppes International Limited. Produced under the authority of Schweppes Intl. Ltd. ORANGINA and the Orangina logo are registered trade marks of Schweppes International Limited. All rights reserved. The Promoter is Lucozade Ribena Suntory Limited.

HALF PAGE ADVERT 157mm (w) x 120.75mm (h)

Save ÂŁs and stock up for St Patrick's Day and Mothering Sunday

marchdeals Deals are effective on deliveries between 26th February and 1st April 2017 35

marchdeals

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Deal limited to order capture 10th March 2017

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Exmoor Stag • Premium, award winning beer • Available permanently for the first time to Ei Publican Partnerships • Consumers are willing to pay for quality beers • A superb accompaniment to food

GET ME FREE

NEW LISTING

Qualifying products are: Exmoor Gold 9g cask 4.5% ABV, Exmoor Fox 9g cask 4.2% ABV, Exmoor Ale 9g cask 3.8% ABV and Exmoor Stag 9g cask 5.2% ABV Free Stock Is: Smirnoff Red Vodka 70cl 37.5% ABV, Absolut Blue 70cl 40% ABV, Absolut Citron 70cl 40% ABV, Absolut Kurant 70cl 40% ABV, Absolut Peppar 50cl 40% ABV, Absolut Raspberri 70cl 40% ABV, Absolut Vanilla 70cl 40% ABV, Absolut Mandrin 70cl 40% ABV and Grey Goose Vodka 70cl 40% ABV *Exmoor Ale is only available to southern depots

marchdeals

FREE POS*

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Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

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marchdeals

FREE POS FREE Ice Cold POS Kit when you buy 3 x 70cl Jagermeister Kit contains: 6 x Frosted shot glasses 2 x Rubber bar runners 2 x Beer font mini chalkboards 4 x Posters 8 x Tent cards

GIVE IT ASHOT CREATED WITH 56 ROOTS HERBS AND SPICES

GIVEIT A

SHOT

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GET YOUR ICE COLD SHOT AT THE BAR

STUDIO DETAILS

CREATED WITH 56 ROOTS HERBS AND SPICES GET YOUR ICE COLD SHOT AT THE BAR

Job No: 02867-20

Description/Publication: Jagermeister Bar Runner ICE COLD SHOT

Version Number: v1

TA:

Date: 13/12/2016

Trim: 166 x 576 mm

Originator: Steve Holman

Bleed: 190 x 600 mm

01598 760 700

Amended by: -

% of actual size: 100%

Accurate for content only. Refer to printers proofs for colour matching.

Client: Jagermeister

Colour:

Qualifying product is: Jagermeister 70cl 35% ABV 146 x 556 mm

brayleino.co.uk

Cutter Guide:

Filleigh / Barnstaple / Bristol / London

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Qualifying products are: Jack Daniels 70cl 40% ABV and Jack Daniels 1.5L 40% ABV

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Qualifying product is: Tia Maria 70cl 20% ABV and Tia Maria 1.5L 20% ABV

SAVE £3

SAVE £3 off each case of 6 bottles

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SAVE 2.40 off each case of 24 bottles Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

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Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com

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SAVE £2

FREE STOCK FREE case of 24 x 275ml Frobishers when you buy 3 cases from the range

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On the dray in March On deliveries from 26th February until 1ST April 2016

Shepherd Neame Heineken/Theakston

Vanilla Stout STYLE

Stout ABV 4.5%

SEE

Black

SMELL

Vanilla Mellow roasted malt, vanilla

TASTE

Hog Island East Coast Pale Ale STYLE

Premium Ale ABV 4.8%

Wickwar Wessex Brewery

Shanakee Stout STYLE

Porter ABV 5.0% Rich ruby

SEE

Deep gold

SEE

SMELL

Caramel

SMELL

Chocolate, oaty

TASTE

Fruity

TASTE

Fruitcake, chocolate

BITTER

SWEET

A smooth, classic, mellow roasted malt stout with fragrant aromas and flavours of vanilla.

HIGHLIGHT

Citrus, pine, and fruit aromas meld with light caramel notes and a robust bitterness.

HIGHLIGHT

Ruby stout that uses 4 malts and 2 home grown hopes to create a smooth ale with a hint of chocolate.

PRICE

£126.85

PRICE

£126.68

PRICE

£125.00

Rooster's Brewery

Robinsons Brewery

41° South

Magnum IPA

STYLE SEE SMELL TASTE

Pale Ale ABV 4.1% Pale gold Gooseberry & blackberry notes Tart, fruity hop

STYLE

Blonde Ale ABV 4.1%

SEE

Golden

SMELL

Citrus

TASTE

Citrus Hop

BITTER

SWEET

marchdeals

HIGHLIGHT

Please order your pump clip from your customer account manager or when you place your online order.

For food matching suggestions see page 7.

HIGHLIGHT

41° South is a blend of three hops which create a refreshing pale ale offering aromas of gooseberry and blackberry.

HIGHLIGHT

Golden, like a Polynesian sunset with hints of lemon, lime & exotic flora. This crisp, Hawaiian shirt of a brew packs a punch & always gets its man.

PRICE

£117.80

PRICE

£116.00

Butcombe Brewery

UNION (Pacific Ale) STYLE SEE SMELL TASTE

Pacific Ale ABV 4.8% Pale straw Pasionfruit, luscious tropical fruit Fruity, passionfruit

Camerons Brewery

Brown Bear STYLE

Brown Ale ABV 4.3%

SEE

Dark Brown

SMELL

Malty, Fruity

TASTE

Full, Roasted, Peach

BITTER

SWEET

HIGHLIGHT

A fruity, smooth, sessionable Pacific Ale with notes of passionfruit. The Bitterness is kept low for excellent sessionability whilst the aromatics shine through.

HIGHLIGHT

A classic North East brown ale recipe with the addition of Amarillo hops to give it a lovely peach hop aroma and flavour.

PRICE

£115.89

PRICE

£123.66

TERMS & CONDITIONS All offers are available to Ei Publican Partnerships only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Ei Publican Partnerships shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Ei Publican Partnerships reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Ei Group plc may be recorded for quality and training purposes.

SHARP NEW LOOK. SIGNATURE SCHWEPPES TASTE.

AVAILABLE 26TH FEB TO 1ST APRIL

BUY 4 CASES OF SCHWEPPES 200ML OR 125ML AND RECEIVE A CASE OF TONIC FREE! Buy 4 cases of Schweppes 200ml or 125ml and receive a case of tonic free. All cases must be purchased in one transaction. Offer available 26/02/2017 – 01/04/2017 through participating wholesalers only, subject to availability and their terms and conditions. All cases must be purchased and delivered in the same transaction. ©2017 Atlantic Industries. All rights reserved. SCHWEPPES and the 196 GRAPHICS are registered trademarks of Atlantic Industries. Coca-Cola European Partners, Pemberton House, Bakers Road, Uxbridge, UB8 1EZ, Great Britain.