Deals & Ideas April by Stonegate Group

april 2017

eilive 2017

The new name for enterpriselive. Register today!

FREE STOCK 1|

SEE PAGEdeals 34 feature

& ideas

The Craft Beer Club

Introducing the Craft Beer Club, launching this summer

Business rates

Information on extra support we're offering publicans

SAVE £££

SAVE £5.00

SEE PAGE 35

april 2017 Get set for an action packed issue of deals&ideas, full of ideas to help you drive footfall and increase sales this spring. The Easter holidays present a fantastic opportunity

0 33 33 20 20 85

Recruitment and training:

0 33 33 20 00 36

eipublicanpartnerships.com

to attract families into your pub, so don’t miss our special feature on page 16. We also look ahead to Bank Holiday season, which kicks off from April. On top of this we have tips for the Grand National, though not the type that wins a fortune on a 100/1 outsider! Our sports pages review the month ahead, and how your live sports schedule can attract customers. eilive, the new name for enterpriselive, events also kick

off next month; find out what to expect from your local trade show on page 8. Register to attend now!

FEATURED

REGULARS

8. eilive 2017; the new 4. Business news name for enterpriselive Don’t miss your local trade show 6. Ale of the month 10. Craft Beer Club

7. Food and beer pairing

Tap into the trend

19. Equipment

14. Tastes of the season

What to serve this spring

16. School's out for Easter

20. May calendar 22. Sport

Look ahead to spring events

24. The knowledge

18. May madness

30. Publican news

Drive footfall over Bank Holiday season

33. Deals

27. Business rates Supporting you in saving money

28. The Great British Pub Awards Details on how to enter your pub ei group plc, 3 Monkspath Hall Road,Solihull, West Midlands, B90 4SJ T: 0121 272 5000 • eipublicanpartnerships.com Registered in England & Wales, Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

Our brand new Publican Channel is here to help hone your business Last month we introduced our new look and feel, which manifested itself most noticeably in a name change. This month we’re unveiling something just as exciting, which will have a huge impact on the way you are able to run your business. Our brand new Publican Channel has been specifically designed for you, our existing publicans and will help improve the efficiency and functionality of your business.

Use this tool to ensure your food and drink menu is spot on, matches the needs of customers and stays on trend throughout the year.

What’s included? This channel features business advice, training, printed point of sale, current deals and will also allow you to place orders online. It’s mobile friendly, which means you can make the most of this improved offer on-thego, on your phone or tablet.

Over to you We’re really keen to keep improving the ways we support you and the introduction of this new channel will help with that. Visit eipublicanpartnerships.com and take a look for yourself!

If you have any questions about the new service, contact us on 03333 20 20 85 and select option 2. Alternatively, or if you would like to offer any feedback, drop us an email at ideas@eigroupplc.com

Business news Does your license cover you for Easter weekend? With Easter weekend approaching, check your license doesn’t limit the trading hours you’ll be operating in during this busy period. If your license does prevent longer trading hours, consider applying for a Temporary

• selling alcohol; • serving alcohol to members of a private club; • providing entertainment (such as music, dancing or indoor sporting events); and,

Event Notice, which costs just £21 and can

• serving hot food or drink between 11pm and 5am.

be done through your local authority.

Don’t be caught out by insufficient licensing for Easter!

This allows you to extend your opening hours during a designated period of time. Licensing activity includes:

4 | business news deals & ideas

You need to apply for the Temporary Event Notice at least ten days before the event.

The Alcohol Wholesaler Registration Scheme checked the authenticity of the This scheme comes into effect on 1st April 2017 and includes wholesalers URN before buying obligations that apply to any trade from the wholesaler. Ei Group buyer of alcohol (which includes all has registered and has a URN. our tied and free of tie publicans). All approved wholesalers must It will become an offence to buy show their URN on every alcohol for resale from unapproved wholesale sales invoice after 1st UK wholesalers. Trade buyers April 2017. This will be a 15 digit must therefore ensure that all reference comprising four letters, the wholesalers they buy alcohol then 11 numbers. Trade buyers from have been approved by HMRC. Each approved wholesaler cannot rely on the reference on each invoice being authentic; has been given a URN (unique the buyer must check the on line reference number) which can be lookup service at the start of checked on line using a look-up any new wholesaler purchasing service which will be available st relationship and make sure that on the HMRC website from 1 the wholesaler remains approved April. Trade buyers must be able to demonstrate that they have by checking again occasionally. Don’t get caught out by the clocks British Summer Time starts at 01:00 Sunday 26th March, when the clocks go forward from 01:00 to 02:00. This may affect the trading times for your pubs; for example, if you can usually trade until 02:00 when the clocks go forward at 01:00 you will lose an hour’s trade.

The maximum penalty for breaches of these regulations by trade buyers is imprisonment for up to seven years, a fine, or both. HMRC can also levy behavioural penalties of up to £10,000 which are flexible depending on how much help the trade buyer gives HMRC to allow them to access trading accounts and stock records. That may open the trade buyer to the risk of further penalties if that access reveals that the trade buyer has not been fully disclosing their accounts in their income tax or corporation tax annual returns. Visit gov.uk for HMRC guidance

only usually trade until 01:00 or earlier will not be affected.

Check your Premises License as some have specific provision for British Summer Time, however unless specified, it should not be presumed that an extra hour is permitted. If your pub is affected you may wish to apply for a Temporary Event Notice to add an extra hour. Pubs that can

Coming up this month 1st

April Fools Day

A great chance to create content suited to social media.

Easter Weekend

16th – 19th 22nd – 23rd

Promote a fixed price menu with deals and offers that encourage families to book.

FA Cup Semi Finals

Draw in customers for the semi finals of football’s longest running club competition.

6th –9th 23rd

Golf Masters Tournament

Advertise your screening of the Masters in advance to encourage midweek footfall.

St George’s Day

Decorate your pub with St George’s flags to encourage celebrations.

Tour de Yorkshire

28th –30th

Pub on the race route? Make sure your customers know about it!

deals & ideas business news | 5

S.A. Brain & Co Ltd Café Phoenix What is the inspiration behind Café Phoenix? Café Phoenix was created for the Nicholson’s ‘Whose Beer Is It Anyway’ challenge, and named after the hop used.

TO ORDER SEE PAGE 39

What are the main ingredients? A blend of seven malts was used, each adding to the intricacy of the beer, along with the UK hop, Phoenix. The coffee aromas and flavours have been accentuated by coffee beans from Brains’ exclusive house blend coffee. What does it taste like? A rich, dark and smooth Porter with undertones of caramel, toffee and coffee (think Caramel Macchiato). Who will this beer appeal to? Our target consumers for Café Phoenix, as with each of our unique creations from the Brains Craft Brewery, are adventurous craft beer drinkers aged 25-40.

STYLE

Porter ABV 4.4%

SEE

Dark brown

SMELL

Coffee, caramel, roast

TASTE

Coffee, sweet,caramel

APR

BITTER SWEET

HIGHLIGHT

Café Phoenix is a rich, dark and smooth Porter with flavours of caramel, toffee and coffee. It blends seven malts, each adding to the beer’s complexity and depth of flavour.

PRICE

£122.69

6 | ale of the month deals & ideas

Please order your pump clip from your customer account manager or when placing an online order.

This month's 'On the dray' featured beers on page 39 that offer distinct characteristics and are perfect for pairing with food:

Shepherd Neame Whitstable Bay Red IPA 4.5% ABV A punchy beer which complements wild boar or venison sausages with mash and fried onions. Fuller’s Southern Star 4.0% ABV Pick out the tropical flavours in this beer with a simple fish dish such as grilled salmon or prawns. Theakston’s Hogshead 4.1% ABV This ale complements monkfish in Parma ham - the saltiness contrasts with the delicate flavours of the ale. SA Brain Café Phoenix 4.4% ABV This Porter, with its caramel, coffee and chocolate flavours, perfectly matches a crème brulee. Adnams Fat Sprat 3.8% ABV Contrast the light, biscuit flavours in this ale with pan fried mushrooms and crème fraiche. Moorhouses Spring Watch 3.9% ABV The fruity effervescence of Spring Watch will cut through the fat in a leg of lamb roasted with garlic. Charles Wells Double Chocolate Stout 5.2% ABV Try Double Chocolate Stout with a plate of seasonal strawberries or raspberries with cream. Purity Bunny Hop 3.5% ABV Another beer to try with a fatty meat like pork belly, or a joint of roast pork and apricot stuffing. Exmoor Hound Dog 4.0% ABV The ale’s chewy, toffee flavour perfectly contrasts with a plate of macaroni cheese or Croque Monsieur. Black Sheep Baa Baa 4.0% ABV Low on bitterness with juicy flavour, this session beer complements a creamy chicken and leek pie.

Find out more about food pairing at beerforthat.com

Marvellous matches Annabel Smith

With summer just around the corner, plan how you’ll complement lighter dishes with some of this month’s beers. On a warm summer evening, there’s nothing better than a refreshing glass of beer paired with some of the season’s best produce. Prosecco fans will love a cold glass of Erdinger Weiss or Franziskaner 0% ABV with a chicken Caesar salad, or a crispy calamari dish. The effervescence and low bitterness in these beers complement the delicate flavours. An all time favourite is a crab meat sandwich on white bread, served with the fruity 61 Deep Pale Ale. If lager is your tipple, a hop struck Pilsner like Bee 17 will appeal to your taste buds and cut through a plate of cured meats, while spicy tapas demands a more robust beer such as Robinson’s Trooper. Ale drinkers searching for flavour but served a bit colder should try Goose Island Honkers Ale, an American take on a traditional British ale, or The Lawnmower with some vintage cheddar, cold ham and a side of piccalilli. These are beers with attitude that stand up to the strong flavours in the food. For sandwich lovers, there’s a brilliant piece on matching beer styles with sandwiches on the beerforthat.com website. It might be just the kind of weird combination that puts your menu ahead of the competition. You can email Annabel your questions direct at beersommelier@eigroupplc.com r simply tweet the name of a food o to @BeerForThat with the hashtag #BeerMatch for an instant reply.

deals & ideas there's a beer for that | 7

Coming soon… eilive 2017

live

The new name for

enter priselive

eilive, the new name for enterpriselive, is back for 2017, and bigger and better than ever before. The shows may have a new name, but they remain the pub industry’s must-attend event. Don’t miss out, register today to attend your nearest show!

eipublicanpartnerships.com/eilive Visit the eizone

Don’t miss:

The eizone is a one-stop shop for publicans looking for support and advice to help build better, more profitable businesses, and improve overall retail standards in their pubs.

Business services stand Questions about business rates, insurance queries or looking for health & safety advice? The business services stand is your first stop, offering advice on the issues that matter most to your business.

The Ei Group team will be on hand, along with industry specialists, offering advice on everything from online ordering to digital development.

8 | eilive 2017 deals & ideas

Online ordering stand Making the transition from placing your orders over the

phone to online ordering can save you both time and money. Visit our customer account managers for a demonstration! Digital stand Whether you’re looking to improve your website or extend your social media reach, our team of expert tech-busters are on-hand to talk you through navigating the digital landscape.

Don’t miss out, register to attend today! Dates for the diary Date

Location

Venue

25 April

Bristol

Ashton Gate Stadium

27th April

Farnborough

FIVE

3 May

Coventry

Ricoh Arena

Pub name

Manchester

Outlet code

16 May

London

Address

18th May

Leeds

9 May th

EventCity

Account number

Olympia (national show)

What’s the deal? Packed full of offers, freebies and discounts, and exclusive to the eilive trade shows… the voucher book is back for 2017! Register for tickets now to receive yours:

FREE entry into

a prize draw to win a beer festival

worth

£1000

Regional manager

Elland Road Stadium

Email address

Terms & Conditions This offer is only available on the dates of the 2017 eilive trade shows and only redeemable upon presentation of this voucher. Voucher may only be redeemed once and is not exchangeable. Photocopies will not be accepted and only one voucher per pub is allowed. The email address provided may be used for marketing communication purposes by the ei group plc and selected third parties, for more information visit www.eipublicanpartnerships.com/privacy Value 0.001p.

Pub name

The foodies Inspired by the recipe ideas we’ve featured in deals&ideas recently? Booker will be on hand at every event to answer your menu-related questions, offering inspiration to help you invigorate your food offer. Outlet code

Account number Address

Regional manager Email address

Street food samples Street food fever is sweeping across the UK. Come along to the eilive shows, where leading suppliers will help you tap into the trend… with some tasty samples on offer too! Pub name

Outlet code

Account number Address Regional manager

Including 6 cask ales and festival kit hire for 4 days When you visit the ei online ordering stand

FREE entry into a draw to win a Jägermeister Tap Machine

worth

£249

When you visit the Jägermeister stand

FREE entry into prize draw to win a trip to the Guinness Storehouse, Dublin

worth

£650

Email address

When you visit the Diageo stand

deals & ideas eilive 2017 | 9

Crafting the perfect beer offer Craft beer is more popular than ever before as consumers expand their horizons and try out new tastes. With 13m Brits having tried a craft beer over the last six months, now’s the time to tap into a drinking trend that’s captured wide ranging drinkers that include men and women across the age groups.

The Craft Beer Club eilive 2017, the new name for enterpriselive, will see the introduction of Craft Beer Club which launches in the summer. By signing up, you gain access to a selection of craft beers which will enhance your drink offer and satisfy demand for craft that is prominent through a range of demographics.

will be rotated three times a

Once a Craft Beer Club member, you will be able to choose from a range of 15 craft beers which

more, check out the Craft Beer

year, to serve from a dedicated font. Members will also receive a marketing support pack which includes font badges and promotional material to make sure you can make the most out of your craft beer offer For any of you eager to find out Club stand at eilive 2017, or contact your regional manager.

A crafty stat for you... 56% of consumers would visit bars more if they sold British Craft Beer1

10 | craft beer deals & ideas

15%

SAVE £5.00 SEE PAGE 35

of drinkers

in bars, pubs and restaurants choose craft beer2

1. Society of Independent Brewers Annual Report 2016 2. CGA Peach BrandTrack 2015

Say ‘Hello’ to Meantime’s London Helles Also being introduced at eilive 2017 will be Meantime’s London Helles. We’ve teamed up with Meantime to bring an exclusive craft beer to the Ei Group range – try some for yourself by visiting the stand at one of our shows! Translating from German to English as ‘light’, this beer is

a perfect summer addition. Refreshing, clean and crisp, the citrus hop aroma will invoke a true taste of warmer, fresher evenings and at a lower 4.0% ABV is the perfect casual summer tipple. Pair it with light seafood, pasta dishes or a goats cheese salad to keep appetites satiated and taste buds tingling. Check out the Taste of the Season Food Focus on page 14 for some inspiration!

John Tollfree, Sales Director at Meantime Brewing Company explains why it’s so important to tap into the craft beer boom:

“The recent explosion of breweries in the UK has provided the market with many new beers to try, drinkers have never had it so good! It is great to be able to provide choice. That choice must be offered with a consistent high quality; an accessible anchor craft tap at the bar that can be trusted to deliver a premium experience the

FREE POS

A2 Loyalty Poster v3.indd 1

04/09/2015 10:53

drinker is willing to pay for above their regular beer. Alongside the credible craft anchor tap, a rotational craft tap can grow your share of the craft offering. There are many opportunities out there to provide the right products and the ‘Craft Club’ is an ideal chance to widen choice by offering new and often innovative beers.”

London Helles Translating from German to English as ‘light’, this beer is a perfect summer addition. Refreshing, clean and crisp, the citrus hop aroma will invoke a true taste of warmer, fresher evenings and at a lower 4.0% ABV is the perfect casual summer tipple. Pair it with light seafood, pasta dishes or a goats cheese salad to keep appetites satiated and taste buds tingling. Check out the Taste of the Season Food Focus on page 14 for some inspiration!

SAVE £3.00 SEE PAGE 35

From design and print in emarket

deals & ideas craft beer | 11

NEW LOOK FOR THE

NATION’S FAVOURITE BEER

CARLING, THE UK’S NO.1 LAGER BRAND HAS UNVEILED A FRESH NEW LOOK, WHICH WILL BE ROLLING OUT TO PUBS AND BARS ACROSS T H E C O U N T RY T H I S M A R C H . The new design is modern and bold, and will be carried across the entire Carling family including Original Lager, Cider, Citrus Twist and Premier. The new identity has been designed to reflect Carling’s values; genuine, dependable and unpretentious.

Having been the first ever title sponsor of the Premier League, for eight seasons from 1993 to 2001 and the title sponsor of the Carling Cup, for nine seasons from 2003 to 2012, the partnership builds on the brand’s long standing relationship with football.

This refresh is part of a broader investment programme for Carling, including a 3-year partnership with the Premier League.

Carling will be championing pubs and bars by creating a national community of venues that become the “must go” place to watch the footy.

Source: Nielsen MAT Volume 31 Dec 2016 & CGA MAT Volume 05 Nov 2016

12 | feature deals & ideas

Time to lighten up There’s no denying that British weather can be unpredictable, but one thing is for sure… as colder winter nights start to give way to brighter skies, it’s time to refresh your back bar and usher in lighter drink options that reflect the change in season. Stocking up for spring and summer Say goodbye to heavier, warming drinks associated with the wintertime. Pale ales should replace dark cask ales, while your ice machines will be working overtime as fruit ciders are embraced once more. This is the time to spruce up with a spring clean and fresh lick of paint to ensure your outside area looks the part! Start to introduce a taste of summer by offering lagers with lime, such as Sol. The aptly named lighter lager, Coors Light, will come into its own for beer drinkers, too!

Customers are likely to shift away from bold and warming red wines, as summer menus (and sunny skies) lend themselves to fresh and fruity white and rosé varieties, which can be mixed with soda water for a refreshing spritz. Nothing says summer like a gin and tonic, full to the brim with ice and served with a slice! Gin sales have soared in recent years, so offer a selection that includes both a mid-value and premium option for an upsell opportunity.

Go alfresco! Preparing for summer is about more than just getting your food and drink offer right. Prepare your beer garden and outside area, pot some plants and make sure you have signing in your pub directing customers to your great outdoors. Check out next month's issue for tips on perfecting your outside presentation.

SAVE £££

Drinking data 9.1% Uplift

Fruit cider contributed most growth to bottled cider in 20161

1. CGA report 2016

SEE PAGES 35 & 37

£1bn Gin Sales total in 20161

deals & ideas summer drinks | 13

Food focus: Tastes of the season It’s time to start planning your new seasonal menu. Customers will be swapping the stodge for fresher, healthier bites that can be enjoyed alfresco, as they start thinking about getting beach-body ready! Balance your menu with pub classics, which customers tend to order whatever the weather, and summer specials, like fresh fish and zesty salads. You can also offer simple swaps, like sausage and mash for a gourmet hot dog with sweet-potato fries, to start introducing a little light relief to your food offering.

Cost per portion:

£2.59 Greek Salad • Florette Leafy Rocket Salad (450g) Booker code: M076639 Price/Size: £1.33/200g

• Fresh Baby Plum Tomatoes (1.5kg) Booker code: M129466 Price/Size: £0.17/5 tomatoes

• Farm Fresh Large Cucumber (x10) Booker code: M113463 Price/Size: £0.13/5 slices

• Mixed Peppers (x 6) Booker code: M107803 Price/Size: £0.06/20g

• Red Onions (2.5kg) Booker code: M111479 Price/Size: £0.01/10g

14 | tastes of the season deals & ideas

• Chef's Larder Premium Pitted Kalamata Olives (830g) Booker code: M165953 Price/Size: £0.04/10g

• Hotos Original Feta Cheese (1kg) Booker code: M135242 Price/Size: £0.80/100g

• Chef's Larder Classic French Dressing (2.14 Litres) Booker code: M129892 Price/Size: £0.05/20ml

Suggested sell price % Profit Cash profit

£9.99

£8.99

£7.99

69% £5.75

65% £4.91

61% £4.08

Superfood Spinach, Beetroot and Bean Salad

Cost per portion:

£1.87

• Florette Leafy Rocket Salad (450g) Booker code: M076639 Price/Size: £0.33/50g

• Florette Spinach (350g) Booker code: M101478 Price/Size: £0.36/50g

• Florette Crispy Salad (500g) Booker code: M629340 Price/Size: £0.60/100g

• Fresh Baby Plum Tomatoes (1.5kg) Booker code: M129466 Price/Size: £0.17/5 tomatoes

• Farm Fresh Large Cucumber (x10) Booker code: M113463 Price/Size: £0.13/5 slices

• Mixed Peppers (x 6) Booker code: M107803 Price/Size: £0.06/20g

• Red Onions (2.5kg) Booker code: M111479 Price/Size: £0.01/10g

• Red Velvet Pure Cooked Beetroot (250g) Booker code: M097222 Price/Size: £0.04/quarter beetroot

• Napolina Classic Bean Salad (800g) Booker code: M130492 Price/Size: £0.12/50g

• Chef's Larder Classic French Dressing (2.14 Litres)

Suggested sell price % Profit Cash profit

Booker code: M129892 Price/Size: £0.05/20ml

Cost per portion:

£0.99

£7.99

£6.99

£5.99

72% £4.79

68% £3.96

63% £3.13

Vegetable Pasta Arrabbiata • Cooking Onions (10kg) Booker code: M529776 Price/Size: £0.01/30g

• Mixed Peppers (x 6) Booker code: M107803 Price/Size: £0.09/30g

• Farm Fresh Courgettes (1kg) Booker code: M103256 Price/Size: £0.14/40g

• Chef's Larder Arrabbiata Sauce (2.15 Litres) Booker code: M135943 Price/ Size: £0.29/100g

• Chef's Larder Tagliatelle (3kg – 6 x 500g) Booker code: M109325 Price/Size: £0.31/150g

• Farm Fresh Basil (100g) Booker code: M138092 Price/Size: £0.04/1 sprig

Suggested sell price % Profit Cash profit

£5.99

£4.99

£3.99

80% £4.01

76% £3.17

70% £2.34

• Parmigiano Reggiano DOP Freshly Grated (500g)

Earn up to 7% cash back from Booker and Makro1

Booker code: M135167 Price/Size: £0.11/10g

How can we help? • Visit the Publican Channel for more information on implementing or developing your food offering • D ownload the relevant Menu Builder Guide for quick reference day-to-day • Check emarket for deals and discounts on equipment • Contact your local Booker Makro branch and speak to the Catering Development Manager or Area Manager who will be able to help you get started • Contact your Regional Manager for advice and support 1. Available to all Ei Publican Partnerships, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only

deals & ideas tastes of the season | 15

School’s out for Easter… …and so is work! The four-day Bank Holiday weekend presents a great opportunity to attract friends and families who are keen to make the most of their time off over Easter.

School Holidays 10 – 21 April th

Hop into action with our top tips on attracting families over the holidays. Cracking entertainment Reinforce your pub as the place to entertain families with a schedule of Easter events like egg hunts, themed face painting or even live entertainment.

Good Fry-day Here’s a fact for you… Good Friday is traditionally associated with eating fish. Celebrate this little piece of history by offering BOGOF deals on fish & chips, or a special fish dish for the Bank Holiday weekend. Offer egg-celent deals Deals on food and drink will attract new and existing customers over the school holidays such as ‘kids eat free with a full paying adult’, or ‘free refills on ice cream or soft drinks for children’.

Plan a different activity for each day of the holidays,

If the grown-ups believe your pub offers value

from colouring competitions to late night acts including

for money, they’ll come back with the little ones

bands or a DJ to attract milennialls, too.

time and time again.

Spend boost

on leisure activities over early Easter Bank Holiday1

SEE PAGE 38

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16 | easter holidays deals & ideas

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St George’s Day Sunday 23rd April As a nation, we’re renowned for our patriotism, so it’s no surprise that St George’s Day is such a big draw for pubs. This year, it falls on a Sunday, so by offering up food, drink and entertainment that suits all the family, you’ll drive sales and footfall.

Plan ahead Start promoting your Easter activities ASAP Consider extending your opening hours for Thursday and Sunday evenings over Easter Add extra staff to your rota, and expect to be busy! Use social media to let customers know what’s on

Red and white is the order of the day So drape your pub in bunting, flags and themed POS to promote your St George’s Day offer. Suggest your customers mirror your efforts, with a fancy dress competition. Why not suggest they dress as great English icons, like the Queen, Churchill, Beckham and beyond… the list is endless… English eccentrics Don’t stop there… take your English theme to the next level with live events celebrating our heritage. From live morris dancing, to tribute acts impersonating bands like Bowie and the Beatles, plan a headline event in your bar to drive footfall. Gorge on St George's Day Serve up English classics we all know and love and help customers indulge this St George’s Day. Roast beef, bangers & mash, fish & chips, jam roly poly and spotted dick should all feature on your Sunday menu.

FREE POS

Poster v2.pdf PR A2 Easter

29/11/2016

16:27

From design and print in emarket

SAVE £7.50 SEE PAGE 34

JOIN US FO

ST GEORG E’S DAY SUN DAY 23RD APR

FREE STOCK SEE PAGE 34

deals & ideas st george's day | 17

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From design and print in emarket

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1st & 29th May What’s better than a free day off work? Two free days off work! Make the most of additional footfall from happy punters as we head towards two long weekends, with Bank Holidays book-ending either end of May. Bank Holiday bonanza Why not host your own Bank Holiday festival with performances from local bands and entertainment acts? Tie this in with a cider or craft beer festival for an added reason to head to the pub. Don’t forget to plan family-friendly activities such as face painting and a bouncy castle, if space allows. BBQ season is upon us Carrying on with the festival theme, barbecues and hog roasts are a definite must over the summer months. Consider offering a menu of seasonal, local produce, to add a sense of premium to your Bank Holiday feasts.

18 | may bank holiday deals & ideas

The great outdoors You’d have to be mad to stay indoors when you have an extra day to spend enjoying the early summer sun. Extend your licensing hours on both Sundays for customers looking for a leisurely drink in the afternoon and evenings. As always, make sure you have an alternative plan in place if the great British weather decides not to cooperate with your plans.

FREE POS

SEE PAGE 37

Play safe Provide outside alternatives this spring by offering families a play area to rival their local rec. Giving customers a fun, safe environment for little ones to play in, whilst mum and dad enjoy a drink, will see your sales soar this season. As a rule, if the kids can play, parents will stay. You’ll see improved food and drink sales if adults can relax instead of rushing off to keep their children entertained, so go get that play area ready. Now’s the time to start planning any maintenance work or replace your old play equipment to make sure it’s installed in plenty of time for the holidays. Vitally, all play equipment has to meet a host of H&S regulations, which you can discuss with your regional manager for additional clarity. It’s also worth doing a full recce of your garden – from loose paving stones to thorns, stinging nettles or tasty looking, inedible berries, outside can be a bit of a battlefield for smaller children, so it’s worth making sure the area is as safe as possible now.

For information on creating the perfect play area, look no further than Alasdair Stewart of The Coffee Pot Tavern in Yardley Gobion. Having built his own play area from scratch, he’s somewhat of an expert on the subject!

“Play areas are a big attraction for families. Last summer was a prime example – we had some great weather and found that at tea times, families would bring their kids in for tea then stay longer outside in the garden. We insist on a responsible adult being with them at all times for health and safety reasons, and it has proved really popular. Adding a play area will add a lot of value to your pub.”

While a child will be the apple of every parent’s eye, the same cannot be said for all your other customers! Providing a ‘kid friendly’ section of the pub ready for children’s activities keeps everyone happy. Vice versa, section off a smoking area outside, as many parents won’t want children to play around smokers.

Check out Playforce, available on the emarket, for ideas on play equipment to kit out your pub

deals & ideas play safe | 19

may

monday

tuesday

First delivery day for May deals Early May Bank Holiday

Football: UEFA Champions League Semi Final 1st Leg

wednesday

Football: UEFA Champions League Semi Final 1st Leg

live Coventry, Ricoh Arena

Football: UEFA Champions League Semi Final 2nd Leg

live Manchester, EventCity National Vegetarian Week

live

London, Olympia (National Show)

Tennis: French Open

First delivery day for June deals Bank Holiday & Half Term Football: Championship Play off Final Cricket: England v Sth Africa 3rd ODI Tennis: French Open

25/11/2016

Tennis: French Open

Introduce deals on vegetarian dishes to encourage customers to book, and prompt others to try something different for the week 15 – 21

10:25

To cater for those who don’t eat meat, increase your vegetarian options. Use this opportunity to try out different dishes using a taster menu and find your next best seller

Semi-finals, finals and league finales; make your pub the ‘place to be’ for fans watching the 2016/2017 season draw to a close Finals v2.pdf PR A2 Football

Tennis: French Open

Football: UEFA Europa League Final Cricket: England v Sth Africa 1st ODI Tennis: French Open Last Order date for May online deals

Tennis: French Open

National Vegetarian Week

UEFA Champions League Semi Final & FA Cup Final

No one wants to miss that goal because of a busy bar; beer buckets and handheld food reduce wait time so fans won’t miss a kick

20 | calendar deals & ideas

World Whisky Day

28 – 30

Watch out for deals on bottles from wholesalers and independent breweries to really make the most of the day Host a themed day, bringing in a selection of whiskies from all over the world for your customers to try – the bigger the range, the more interest you’ll generate

thursday

friday

Football: UEFA Europa League Semi Final 1st Leg

saturday

Cricket: England v Ireland ODI

Football: League Two Final Games

sunday

live

Rugby: Challenge Cup Final

Leeds, Elland Road Stadium

First order date for June online deals

Cricket: England v Ireland ODI

Star Wars Day

Football: UEFA Europa League Semi Final 2nd Leg

Football: Championship Final Games

Rugby: European Rugby Champions Cup Final

Football: League One Play off Final

World Whisky Day

Tennis: French Open

Last delivery day for May deals Tennis: French Open

Football: FA Cup Final

Cricket: England v Sth Africa 2nd ODI

Football: Premier League Final Games

Football: League Two Play off Final

Tennis: French Open

eilive 2017; the new name for enterpiselive With six locations across the country and over 150 exhibitors confirmed, it’s the prime event for publicans Look out for exhibitors including Heineken, Molson Coors, Carlsberg, Kopperberg, Booker and Big Al’s Foodservice Check out pages 8-9 for more information about dates and locations for your nearest event

Spring Bank Holiday & Half Term Holidays 16

Start advertising set price menus for the Bank Holidays and maximise footfall with family friendly offers such as ‘kids eat free’ If you have an outdoor area, utilise it fully over the half term holidays with outdoor games for children and seating for adults With the warmer weather on its way, crack out the barbecue or hire a hog roast to bring the local community together

deals & ideas calendar | 21

Go all-in on the Grand National this year For some, April is about Easter eggs and the arrival of Spring. For everyone else, it’s about the Grand National! The world and its grandmother are willing to throw £1 at a 100-1 outsider or simply into a sweepstake, so prepare your pub for what always proves a popular, busy and fun occasion. This month has something for just about every sports fan. Whether watching Formula 1 cars hurtling round corners, or watching Anthony Joshua’s fists flash almost as quickly, adrenaline junkie fans will be packing out your pub while the golf offers something for a more relaxed demographic.

April sport highlights Grand National Pubs close to a betting shop will maximise footfall by advertising their racing screening timetable to draw in those who have had a flutter.

chance to make sure punters pick their spot in your pub to watch the footballing season draw to an end. US Masters

Organising a sweepstake in your pub can get everybody in the mood for the biggest horse racing event of the year.

Golf is a more civilised spectator experience than rugby or football. In place of beer buckets, a wide selection of, and deals on, bottles of wine will get customers in the swing of things!

Football April serves as a dress rehearsal for grandstand finales in May and June that will see the culmination of the FA Cup, Champions League and Premier league. This is your

London Marathon If your pub is close to the London Marathon route, prepare your outdoor area to welcome people who have turned up to cheer along the runners.

This month’s sports stats! £8.8bn Horse race

betting spent in shops – expect footfall if you’re near a bookies1

22 | sport deals & ideas

20m

26m

People watched

football fans

the 2016 Grand National on television

tuned in for 2015 FA Cup fourth round weekend

1. Gambling Commission statictics

Fixtures: The Grand National Sat 8th April 2017

Aintree

ITV

FA Cup Semi Finals Sat 22nd April 2017

Chelsea v Tottenham Hotspur Wembley Stadium

BBC

Sun 23rd April 2017

Arsenal v Manchester City Wembley Stadium

BBC

Champions League Quarter Finals Tue 11th – Wed 12th April 2017

(first leg)

BT Sport

Tue 18 – Wed 19 April 2017

(second leg)

BT Sport

China

Sky Sports F1

Fri 14 – Sun 16 April 2017

Bahrain

Sky Sports F1

Fri 28th – Sun 30th April 2017

Russia

Sky Sports F1

Formula 1 Fri 7th – Sun 9th April 2017 th

Boxing World Title Fight Sat 29th April 2017

Anthony Joshua v Wladimir Klitschko Wembley Stadium, Sky Sports Box Office

US Masters Tournament Thurs 6th – Sun 9th April 2017

Augusta National Golf Club

Sky Sports

Virgin Money London Marathon Sun 23rd April 2017

London

PR A2 GN Sweepstakes Poster v1.pdf

24/11/2016

BBC

16:37

A2 Formula

1 v3 2014.pdf 1

09/10/2014 10:13

SAVE £6.50

TCmHes WA the ga

a ll

HER

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From design and print in emarket

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ILS

DE FOR DETA

ASK INSI

deals & ideas sport | 23

The knowledge Maximising Machine Profit Whether choosing your first gaming machine or looking to change up your entertainment offering, we’ve explained the profit opportunity for your pub… It’s a risk-free profit booster… Rental charges and MGD tax on machine income can make fruit machine installation seem a risk.

Jargon buster SWP Machine = Skills with prizes AWP Machine = Amusement with prizes MGD = Machine Game Duty

The opportunity

This isn’t the case. MGD tax is removed separately to the publican share. For many Ei Publican Partnership sites, Ei Group pays the rent on AWP’s. More is more… An additional machine can actually help increase overall machine sales.

An Ei Group managed site recently installed its first machine. The pub’s share of the income averaged well over £300 per week and across the year, is set to make more then £16,000 profit in machine sales.

The opportunity A site with one well-performing machine was making over £100 per week. A second machine was installed which yielded £600 over the last two months and is on target for making an additional £3,600 this year.

So if your current machines are performing well, add another.

Digital revolution Changing poor-performing SWP quiz machines with a more profitable digital AWP machine can increase your machine profit by hundreds each month.

Hit the jackpot Up to 90% of machine income is from notes. When the amount of pound coins in an AWP falls below £125, the note acceptor switches off; players then pay with coins and it can still pay out a jackpot.

The opportunity A pub making £250-£300 per week on two wellperforming traditional reel machines recently installed a digital AWP. The new machine has made an extra £70 per week with income continually improving.

The opportunity To maximise AWP sales, ensure each machine is refilled with coins when running below £200. Players will not be deterred by fear of an unlikely win, which is the assumption made of a machine not accepting coins.

Refill guide

Insert and turn the refill key

Record the refill meter readings

24 | gaming deals & ideas

Refill £1 coins through the slot

Check refill meter has moved

Record the refill meter reading when finished

Check amount refilled agrees with reading

Going mobile There’s a reason we’re seeing the number of pub related searches go through the roof. The generation that has grown up with smartphones are now of drinking age. First impressions It’s not just this generation doing it, though. 82% of people will Google a new pub before visiting. It could be those new to an area: 'Pubs near me serving lunch' or a pub they’ve heard of but need more information on: 'Red Lion, Lincoln'. Google figures show 75% of these searches take place on a mobile phone. This is why a mobile-friendly website is so important. Responsiveness If you’ve encountered a website on your phone that disappears off the side of the screen or the text is too small to read, you've found a nonresponsive website. By comparison, a responsive website fits whatever size screen you look on.

This is important not just because your website is often a new customer’s first impression of your business, but also to your Google ranking. Google ratings Google has made having a responsive site one of the most important considerations in its ranking factors. Whilst you may still show up on a laptop if someone searches for you by name, chances are you won’t for the hundreds of thousands of searches every month for 'pubs near me' on a mobile. It’s one of the reasons we’ve partnered with Ei Group to give you a fantastic price on one of our websites – every one of our templates is responsive, built for you by our team and easily updated in seconds. Plus, you’ll get a free photo shoot from one of our professional pub photographers.

2.2m Pub searches on Google in 2016

82% Search

before visiting a pub for the first time

75% of pub searches take place on a mobile phone

deals & ideas digital | 25

Budget 2017 The March 2017 budget announcement means 90% of pubs in England will receive discount on business rates. This applies to pubs with a “rateable value” of £100,000 for 2017.

We’re here to help with business rates It’s one of the most controversial topics in the pub world and we’ve been working to boost the support we can offer any of you looking for independent advice on business rates, with changes taking place in April. It may not be a glamorous subject, but you’ll know business rates can be one of the biggest overheads for any publican. This service will give access to a selection of three suppliers, each of whom were chosen for their outstanding expertise and professionalism. How it works All fees are success dependent, meaning you won’t have to pay a fee unless your rates are reduced. We won’t be benefiting should you choose to use any of these suppliers; the instruction and payment arrangement is solely between publican and provider.

What next? Contact your regional manager for more information on accessing this professional advice, or visit gov.uk/introduction-to-business-rates/ overview. Each of the three suppliers will be on hand to offer advice at eilive 2017, so stop by and make sure you’re a step ahead of the game. The three providers are:

deals & ideas business rates | 27

Entries now open for the Great British Pub Awards The search is on for the UK’s best operators as The Morning Advertiser gears up for the Great British Pub Awards 2017. The awards, which take place on 7th September 2017, are the UK’s leading pub contest, pitching the UK’s best operations against each other across a number of categories, culminating in one venue being named the Great British Pub of the Year.

“The Great British Pub is an institution and our awards are dedicated to celebrating that, raising the sector’s profile with consumers, and recognising some of the best operators in the business. “If you’re running a great pub, then you need

Organised by The Morning Advertiser, the awards celebrate excellence within the pub trade, aim to raise the profile of the pub sector as a whole, and are open to entry now.

to be entering these awards and benchmarking your business against the best in the trade, if you’re lucky enough to win an award, it can provide a massive boost to your operations.”

Ed Bedington, editor of The MA, said: “We are looking for some of the best operators across the industry to not only celebrate their success but also to reinforce the pub’s place at the heart of the UK community.

The awards are now open to pub operators across the UK and Ei Group tenants can get involved by contacting Rachel Ward at The Morning Advertiser on 01293 610394 or emailing rachel.ward@wrbm.com

Categories to enter Best Beer Bar/Pub

Best Food Pub

Best Spirits Bar/Pub

Best Turnaround

Best Wine & Champagne Bar/Pub Best Cider Bar/Pub

Best Sports Pub

Best Partnership Pub (formerly Best Tenanted/Leased Pub) Best Freehouse Best Managed Pub

Best Live Entertainment Pub

Best Newcomer

Best Student Pub

Best Family Pub

Best Community Pub

Best Inn

28 | great british pub awards deals & ideas

A fantastic first year at The Swan Inn “There’s no such thing as a bad pub, there’s just bad management.” Those are the words of publican Darren Turner, who is about to mark a very successful first year in charge of The Swan Inn, Suffolk. Darren is certainly displaying very good management. Working his way up the corporate ladder in his previous role as an operations director, publican life is very new for Darren. Incredibly, he will be celebrating his first anniversary on St. Patrick’s Day having already achieved many of the targets forecast for a few years’ time. “You have to really know what you want your pub to be”, explains Darren, “we’re a country village pub; we welcome everyone, walkers, dogs, kids, people stopping for a drink or people

who want to sit down and eat. Our food offer is simple but effective, we offer a lot of the classics and our food is all locally sourced.” “I think it is the pub’s character that has made it so successful. When people walk into my pub, it’s like they’re walking into my living room and I want them all to feel welcome. They’re often coming to the pub after a hard week or a long day at work and giving them something to smile about will make sure they keep coming back.”

Darren’s five tips for first time publicans: Launch – the police asked us to open early, such was the queue outside! Alert local newspapers and start a social media countdown to get the ball rolling early Live events – we host music nights but are also tapping into more unique offers, we even have a showing of Shakespeare’s Twelfth Night planned! Personal touch – customers appreciate you taking the time to talk to them and show some genuine interest in them, it only takes a few minutes! Invest – my time is better spent on strategic planning than cleaning the bathroom. Sometimes budget cutting can be a false economy – free up your time! Ask for advice – I have relied on Ei Publican Partnerships’ advice and also sought out help from other publicans, there’s no reason we can’t help each other

deals & ideas pub case study | 29

Publicans & pubs in the spotlight Winter Pub of the Season Old Packet House, Broadheath Trafford & Hulme branch has voted the Old Packet House as its Pub of the Season for 2016. Run by Claire Hardman and her partner since 2014, the pub supports the local community with a range of events throughout the week. A welcoming and friendly local, the Old Packet House offers two cask ales; Little Bollington from Dunham Massey and Golden Best from Timothy Taylor’s. The pub has become renowned for its fantastic food offer. Claire and her team received the award on the 26th January.

Pub of the Year The Hinds Head, Stockport Colin and Janine Edwards’ family-run pub, The Hinds Head, won What’s On Guide, Stockport’s ‘Pub of the Year 2016’ in January. The pub has been on the up since they took the building over in 2013, putting a focus on their delicious food and drink. Everything is made fresh on the day, and only premium wine and beer make it onto the menu, with specials changing every week. Renovations in the bar, updated equipment in the kitchen and new canopies in the garden, mean The Hinds Head will continue to build on its success.

Free beer for centenarian’s birthday The Bowling Green, Chorlton Arthur “Bunny” Johnson turned 100 on the 26th March. The centenarian still frequents his local in Chorlton where he enjoys half a pint of Timothy Taylor's Landlord. As a special birthday present for the smartly dressed regular, publican Mark Canny has given “Bunny” free beer for the rest of his life.

30 | pub news deals & ideas

Top 50 Gastropubs Voted for by experts within the industry, the Top 50 Gastropubs 2017 awards celebrate the very best gastro pubs and pub food in Great Britain. Six pubs in partnership with Ei Group across the country made the cut. The Coach

Harwood Arms

Marlow, Buckinghamshire

Fulham, London

No.6

No.5

The Coachâ&#x20AC;&#x2122;s flexible, relaxed and welcoming atmosphere helped it waltz into a top spot, with its fully integrated kitchen allowing the chefs to be a part of the customerâ&#x20AC;&#x2122;s experience.

No stranger to accolades, this pubs boasts a Michelin star and offers the very best of British produce, serving award-winning food and wine, specialising in game and wild food.

The Beehive

Parkers Arms

White Waltham, Berkshire

Newton-in-Bowland, Lancashire

No.13

No.7

A favourite local in the picturesque village of White Waltham offers a seasonal menu championing the wonders of British produce with affordable and flavoursome dishes.

Parkers Arms is situated in an Area of Outstanding Natural Beauty, uses the finest local produce and offers hand pulled cask ales with a warming atmosphere and extraordinary views.

The Butchers Arms

The Better Half

Hepworth, West Yorkshire

Hove, East Sussex

No.35

This traditional Yorkshire pub serves something a bit different with French cuisine and uses local ingredients. It's known for exceptional service with cosy fires and a welcoming beer garden.

No.43

One of the oldest public houses in the area, The Better Half prides itself on its relaxed atmosphere, superb drinks list and a hearty local menu.

deals & ideas pub news | 31

Half page advert Trim size: 199mm (w) x 146mm (h) Page size: 193mm (w) x 138.25mm (h) Type area: 157mm (w) x 108.25mm (h)

Hop into action and take advantage of our egg-celent Easter deals

aprildeals Deals are effective on deliveries between 2nd April and 29th April 2017

aprildeals

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SAVE £7.50 + FREE POS* £7.50 off per 9g cask plus buy 2 x 9g to receive FREE POS

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WHEN YOU BUY ONLINE

Kit contains: 1 x Drip mat pack 2 x Bar runners

Qualifying products are: Moorhouse's White Witch 9g cask 3.9% ABV, Wadworth 6X 9g cask 4.1% ABV, Wadworth Horizon Golden Ale 9g cask 4% ABV, Upham Punter* 9g cask 4% ABV and Loddon Hullabaloo* 9g cask 4.2% ABV *Available to southern depots

Qualifying product is: Greene King London Glory 9g cask 4.1% ABV *Available to southern depots only

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FREE 70cl Smirnoff Vodka when you buy 2 x 9g Boltmaker

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FREE POS when you buy 2 x 9g 61 Deep

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Qualifying product is: Timothy Taylor's Boltmaker 9g cask 4% ABV Free stock is: Smirnoff Red Vodka 70cl 35% ABV

Kit contains: 12 x Pint Glasses 1 x Bar Runner 1 x Pump Clip 125 x Drip Mats

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Qualifying products are: Exmoor Fox 9g cask 4.2% ABV and Exmoor Gold 9g cask 4.5% ABV Free stock is: Jägermeister 70cl 35% ABV *Stock can be taken over promotional period

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FREE Angry Orchard 12 x 500ml when you buy 3 x 9's from the range

FREE Iron Maiden Tour POS when you buy 2 x 9g Robinsons Trooper plus entry into a prize draw with a chance to win a pair of Iron Maiden Concert Tickets

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Qualifying products are: Shepherd Neame Spitfire 9g cask 4.2% ABV, Shepherd Neame Spitfire Gold 9g cask 4.1% ABV*, Shepherd Neame Masterbrew 9g cask 3.7% ABV* and Shepherd Neame Whitstable Bay 9g cask 3.9% ABV* Free stock is: Angry Orchard Hard Cider NRB 12 x 500ml 5% ABV *Available to southern depots only

Kit contains: 125 x Drip Mats 1 x Bar Runner 1 x T-Shirts 1 x Pump Clip

Qualifying product is: Robinsons Trooper 9g cask 4.7% ABV

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A4 Tabletop Blackboards & T-Shirts when you buy 2 x 9g black sheep

SAVE £3.50 when you buy 1 SAVE £4 when you buy 3 and SAVE £4.50 when you buy 5 BIB'S from the range

Kit contains: 1 x Blackboard 3 x T-Shirts

PERFECT FOR EASTER & MAY BANK HOLIDAY

Qualifying product is: Black Sheep Best Bitter 9g cask 3.8% ABV

Qualifying products are: Orchard Pig Explorer 20L BIB 4.5% and Orchard Pig Philosopher 20L BIB 6%

SAVE £££ on our packaged craft range

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aprildeals

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Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com

Qualifying products are: Crabbies Alc Ginger Beer 12 x 500ml NRB 4% ABV and Crabbies Raspberry 12 x 500ml NRB 4% ABV

FREE STOCK

FREE 24 x 200ml of Britvic Ginger Beer when you buy 4 x 70cl of Jägermeister

FREE 24 x 200ml Pepsi Cola when you buy 3 x 70cl of Jägermeister Spice

SAVE £1

SAVE £2

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Qualifying products are: Bacardi Carta Blanca 1.5L 37.5% ABV and Whitley Neill Gin 70cl 43% ABV

Qualifying product is: Jägermeister 70cl 35% ABV Free stock is: Britvic Ginger Beer 24 x 200ml NRB

Qualifying product is: Jägermeister Spice 70cl 25% ABV Free stock is: Pepsi Cola 24 x 200ml NRB

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FREE 24 x 200ml NRB Cola when you buy 4 x 70cl or 2 x 1.5L of Martell

FREE 24 x 200ml NRB Schweppes Ginger Beer when you buy 3 x 70cl Russian Standard Vodka

FREE 24 x 200ml NRB Schweppes Ginger Beer when you buy 2 x 70cl Woods 100 Rum

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Qualifying product is: Martell 70cl 40% ABV and Martell 1.5L 40% ABV Free stock is: Coca Cola 24 x 200ml NRB

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Qualifying product is: Wood's 100 Old Navy 70cl 57% ABV Free stock is: Schweppes Ginger Beer 24 x 200ml NRB

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FREE POS when you buy 2 x 70cl Pimms

FREE POS kit when you buy 2 x 70cl Havana Especial

1 x Bunting 2 x Stirrers 6 x Jugs

PERFECT FOR EASTER & MAY BANK HOLIDAY

Qualifying product is: Pimm's No.1 70cl 25% ABV

Kit contains: 6 x Havana glasses and drip mats

PERFECT FOR EASTER & MAY BANK HOLIDAY

Qualifying product is: Havana Club Especial 70cl 40% ABV

SAVE £3

FREE Glassware & POS when you buy 2 x 1.5 or 4 x 70cl Southern Comfort

SAVE £3 off a case of 6

aprildeals

FREE GLASSWARE & POS

Kit contains: 6 x Southern Comfort Mason Jars 2 x Southern Comfort Bar Runners 1 x Brief

Qualifying products are: Southern Comfort 70cl 35% ABV and Southern Comfort 1.5L 35% ABV

Qualifying products are: O&E Italian Pinot Grigio 75cl 12% ABV (6), O&E French Sauvignon Blanc 75cl 13% ABV (6), O&E Chilean Cabernet Sauvignon 75cl 12% ABV (6), O&E French Merlot 75cl 13% ABV (6), O&E Californian Zinfandel Rose 75cl 10.5% ABV

Qualifying products are: Brampton Old Vine Red 75cl 14% ABV, Brampton Sauvignon Blanc 75cl 13.5% ABV, Brampton Unoaked Chardonnay 75cl 14.5% ABV

SAVE £2.40

SAVE £6

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SAVE £2.40 off a case of 24

SAVE £6 per case

FREE case of 24 x 275ml Frobishers when you buy 3 cases from the range

Qualifying products are: Ochre Mountain Merlot Carmenere 18.7cl 13% ABV and Ochre Mount Sauvignon Blanc 18.7cl 13% ABV

Qualifying products are: Monsters Export 24 x 355ml can and Monster Ultra 24 x 355ml can

Qualifying products are: Frobishers Orange & Passionfruit 24 x 275ml NRB, Frobishers Apple & Mango 24 x 275ml NRB, Frobishers Apple & Raspberry 24 x 275ml NRB Free stock is: Frobishers Orange & Passionfruit 24 x 275ml NRB, Frobishers Apple & Mango 24 x 275ml NRB, Frobishers Apple & Raspberry 24 x 275ml

FREE 24 x 200ml Tonic when you buy 4 from the range

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com

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Qualifying products are: Schweppes Orange Juice 24 x 200ml NRB, Schweppes Pineapple Juice 24 x 200ml NRB, Schweppes Tomato Juice 24 x 200ml NRB, Schweppes Ginger Beer 24 x 200ml NRB, Schweppes Tonic 24 x 200ml NRB, Schweppes Slimline Tonic 24 x 200ml NRB, Schweppes Slimline Bitter Lemon 24 x 200ml NRB, Schweppes Bitter Lemon 24 x 200ml NRB and Schweppes Canada Dry Ginger Ale 24 x 200ml NRB Free stock is: Schweppes Tonic 24 x 200ml NRB

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FREE 24 x 125ml Tonic when you buy 4 from the range

FREE 24 x 330ml Coke Zero when you buy 2 cases from the 330ml range

GET ME FREE

GET ME FREE Qualifying products are: Schweppes Orange Juice 24 x 125ml NRB, Schweppes Pineapple Juice 24 x 125ml NRB, Schweppes Tomato Juice 24 x 125ml NRB, Schweppes Tonic 24 x 125ml NRB, Schweppes Slimline Tonic 24 x 125ml NRB, Schweppes Bitter Lemon 24 x 125ml NRB, Schweppes Canada Dry Ginger Ale 24 x 125ml NRB Free stock is: Schweppes Tonic 24 x 125ml NRB

Qualifying products are: Coke Zero 24 x 330ml NRB, Diet Coke 24 x 330ml NRB and Coca-Cola 24 x 330ml NRB Free stock is: Coke Zero 24 x 330ml NRB

FREE ACTIVITY PAD*

SAVE £2

FREE tear off activity pad when you buy any 3 cases of Fruit Shoot* to Follow the lines help find Blackcurrant Beard’s buried treasure!

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aprildeals

FREE STOCK

Qualifying products are: Fruit Shoot Orange Low Sugar 24 x 275ml PET, Fruit Shoot Apple & Blackcurrant 24 x 275ml PET, Fruit Shoot Apple 24 x 275ml PET, Fruit Shoot Summer Fruits Low Sugar 24 x 275ml PET, Fruit Shoot Peach & Mango 24 x 275ml PET, Fruit Shoot Hydro Blackcurrant 24 x 350ml PET *Pad comes in 1 of 4 designs and will be sent out at random

Qualifying products are: Frobishers Apple Juice 24 x 250ml NRB, Frobishers Cranberry Juice 24 x 250ml NRB, Frobishers Orange Juice 24 x 250ml NRB and Frobishers Tomato Juice 24 x 250ml NRB

TERMS & CONDITIONS All offers are available to Ei Publican Partnerships only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Ei Publican Partnerships shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Ei Publican Partnerships reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Ei Group plc may be recorded for quality and training purposes.

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