october 2017
Poppy beer
Raising money for our veterans
Halloween
Winter feasts
Host an autumnal beer festival
What to serve this season
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october 2017 From making the most of key events this autumn, including Halloween and Bonfire Night, to bringing together your local community for Remembrance Day celebrations, this issue of deals&ideas is packed with inspiration to help you drive footfall and increase profits across the season ahead.
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0 33 33 20 20 85 Publican Recruitment:
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A scary thought, but Christmas will be here before 20p
you know it, so it’s time to start setting the scene. Whether you’re decking your halls with boughs of holly or serving up yuletide sparkle behind
FROM EVERY PINT SOLD WILL BE DONATED TO:*
POPPY A CRISP, NUTTY, AMBER ALE
your bar, planning ahead for the festive season will ensure your tills ring out this Christmas! BREWED AT
THE EAGLE BREWERY ALC. 3.6% VOL. *F UL L TE RM S
FEATURED
REGULARS
8. Poppy power Raising money for The
4. Business news
Royal British Legion
10. A glass of Christmas cheer Planning your range for Christmas
20. November calendar
24. The knowledge
Hosting an autumnal beer festival
16. Autumnal events
8
7. Food and beer pairings
22. Sport
14. Halloween 2017
OM
6. Ale of the month
12. Winter warmers Get creative with your menu
LC.C & CO U PP NDITIONS T W WW.EIG RO A
27. Publican news
14
31. Deals
Footfall driving events
18. Deck the halls
Decorating your pub for Christmas
19. Tapping into the craft trend
The Craft Tap in action
18 ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 272 5000 • eipublicanpartnerships.com Registered in England & Wales, Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details
Business news Exmoor Ales to reward loyal customers with cash in January… In addition to the great Exmoor offers available in deals&ideas, including this month’s free Jagermeister offer, Exmoor Ales will put £50 cash into your trade account in January 2018 when you buy a total of 15 x 9 gallon firkins over the next 13 weeks*. The offer includes all Exmoor brands. Orders between 1st October – 31st December 2017
*
Business rates support You may be aware that the Chancellor announced business rates support for most pubs in England at the time of the 2017 Budget, by way of a £1,000 business rates relief which applies to all pubs with rateable values below £100,000 for the 2017/18 financial year only. The Department for Communities and Local Government has recently set out the parameters that will apply to this discount, therefore, over the coming weeks,
you should be receiving a letter from your local council detailing those parameters. The letter may also include an application form which you will need to fill in and return to the council allowing you to benefit from the relief.
it is highly unlikely that this
If you do not receive a letter or any communication, you will need to contact your local business rates billing authority, details of which can be found on a copy of your business rates bill, and request your discount. We believe
with by the Welsh Assembly
valuable discount will be applied to your rates bill automatically, so please do be certain to claim it. Please note, this relief applies to pubs in England only. Business rates matters in Wales are dealt and no similar discount has been confirmed to date. For further advice, please contact your regional manager.
Coming up this month 1st, 8th, 22nd & 29th 9th –15th
F1
Encourage food sales with a Sunday roast and a free drink deal.
National Curry Week ‘Curry and a pint’ deals will help increase food sales.
4 | business news deals & ideas
4th, 5th, 6th, 8th & 9th
World Cup Qualifiers
27th Oct – 5th Nov
Halloween Beer Festival Celebrate all week by hosting an autumn beer
Promote your schedule now and offer deals on buckets of beer and hand-held foods.
festival. Promote discounts on a ‘beer of the day’.
Parliamentary Pub Chef Awards The British Beer & Pub Association (BBPA) opened the second Parliamentary Pub Chef Awards competition last month in association with Nestlé Professional and the All Party Parliamentary Beer Group, and nominations are gaining pace with entries coming in from around the country! The award aims to celebrate some of the UK's finest pub chefs and recognise the dedication, innovation and excellence they have developed from learning their trade in UK pubs. With nominations closing on 27th October, chefs are vying for recognition in the two categories – Pub Chef and Young Pub Chef. If you would like your local MP to consider nominating your Pub Chef, please speak to your regional manager. Don’t miss the new and improved online ordering platform We are excited to announce that our new and improved online ordering platform is now available. Highlights include improved product pages, enhanced search and navigation plus the site is now fully responsive so you can order from any mobile device with ease. We have retained all of the great features from the old platform and we’ve made a whole host of changes, all to make the experience of ordering better than ever before. To find out more information please visit the Publican Channel. Don’t miss the Booker Catering Trade Show The Booker Catering Trade Show takes place on Thursday 28th September 2017 at Silverstone Circuit, Northamptonshire, from 9.30am to 4.30pm. Join the Booker team for: • Special deals on the day • Over 100 suppliers in attendance • Cooking demonstrations
Season’s treating Tristan O’Hana It might seem early, but it's time to start planning for Christmas, advises Tristan O’Hana, editor of Pub & Bar. I saw a picture doing the rounds on Twitter the other day. It featured a man at some form of public protest in the States. While other people displayed banners and signs with poignant slogans written out in giant letters, his offered a lighter demand: “Stop premature Christmas decorating.” The man had a point. However, should he have demanded an end to premature Christmas planning, we may have had a disagreement on our hands. In the ontrade, it’s almost never too early to plan for the festive break. Some of the operators I have interviewed in the past make such an impression on customers during Christmas that they have had to open their bookings for the following December immediately after New Year. That’s how much of an effect it can have on business. The reason for this is that it is the one time of year when consumers forget about budgets, ignore their savings and head to your venues with an open mind and an open wallet. The instinct that we have to treat ourselves, our friends and our families through the Christmas holiday is a powerful pattern that pub and bar operators need to harness. Whether that’s through special events, traditional food or exploratory drinks, it is your chance to leave a lasting impression on excitable and expectant guests during the most wonderful time of the year.
• Tastings & Samples • Drinks advice • Cocktail demonstrations • Lichfields Coffee Lounge • Help & advice for your business
Check out our feature on page 10 for advice on getting your drinks range right in time for Christmas
Register today at booker.co.uk
deals & ideas business news | 5
Truman's Brewery Jack's Old Favourite What is the inspiration behind Jack’s Old Favourite? This autumn, Truman’s Head of Brewing Innovation, Charlotte, travelled to New England where pumpkin mania was in full swing. Pumpkin beers are available throughout the autumn and offer a perfect pint at the end of a cold day. We took this inspiration, an American favourite, and in usual Truman's style, added an East End twist to create Jack's Old Favourite.
TO ORDER SEE PAGE 39
What are the main ingredients? Caramel malt, fresh roasted pumpkin, ginger, nutmeg, cloves and hops. What does it taste like? Pumpkin pie in a beer! Sweet caramel notes mixed with warming spices and pumpkin fruitiness. Who will this beer appeal to? Anyone who wants a warming beer on a crisp autumn day. Perfect for sipping with friends by a fire or to warm yourself as you escape from the weather.
Please order your pump clip from your customer account manager or when placing an online order.
6 | ale of the month deals & ideas
OCT
This month's 'On the dray' featured beers on page 39 offer distinct characteristics and are perfect for pairing with food: Fuller’s Red Fox 4.3% ABV Perfect with an all-day breakfast, this beer has enough residual sweetness to contrast the saltiness of bacon and sausages. Caledonian Poltergeist Porter 4.0% ABV This full bodied porter is an indulgent treat, which tastes great with rich chocolate desserts like a fondant or a torte. Wadworth Treacle Tart 4.2% ABV Serve this with a slice of parkin or sticky Jamaican ginger cake, which complements the rich molasses flavour in the beer. Sharp’s Cornish Coaster 3.6% ABV Try this with fish and chips, particularly haddock. The dry citrus notes in the beer will cut through the fattiness of the batter. Truman’s Jack’s Old Favourite 4.2% ABV The flavours in this beer complement Chinese-inspired dishes, but particularly roast duck with spring onion and ginger. Hook Norton Haymaker 5.0% ABV This beer is made for pork dishes: its richness will cut through the fat in a confit pork belly. Cameron’s Thirst Blood 4.3% ABV A complex, spicy beer bursting with fruit, so go with the game: roast partridge or grouse, or even a game pie. Butcombe Forty Two 4.2% ABV Black IPA’s are perfect with spicy foods as they have elements of citrus combined with roasted, toasted notes. Try with a Moroccan chicken tagine. Black Sheep Rye Mild 4.1% ABV It may sound an unconventional match, but milds match a rich lasagne brilliantly, especially this beer which contains rye.
Tastes of the season Annabel Smith There’s never a dull moment in the constantly revolving, diverse world of beer. There’s a beer to suit each season, every occasion and all palates. It has such a broad spectrum of colours, flavours and styles, it’s impossible to pick one individual brand to call my favourite. That's why I love any excuse for a themed beer festival, and Halloween week is a great opportunity to celebrate our great British autumnal ales. The 'On the dray' beers this month have flavours incorporating treacle, molasses, cinnamon, ginger and dried fruits. They’re expertly lined up to reflect seasonal foods – sausages, stews, fruit crumbles and toffee puddings. What’s more, your beer drinkers can help one of the most worthy charities around. The hugely popular Poppy beer, a crisp nutty amber ale from Eagle Brewery, is back. With its aroma of freshly sliced ripe apples, an amber hue topped by a tight rich head, it has a complex finish of bitter hops, nuts and citrus fruits. A traditional British IPA to accompany roast beef and Yorkshire pudding. Aside from being a brilliant beer, 20p from every pint sold will be donated directly to The Royal British Legion. You can email Annabel your questions direct at beersommelier@eigroupplc.com r simply tweet the name of a food o to @BeerForThat with the hashtag #BeerMatch for an instant reply.
For more information and instant access to food & beer matches, visit beerforthat.com/beer-match or get in touch at hello@beerforthat.com to find out how we can help you.
deals & ideas there's a beer for that | 7
Poppy power! In celebration of our veterans and members of the Armed Forces, Poppy beer is back by popular demand. This year, Ei Group will be donating 20p from every pint sold to The Royal British Legion, which provides vital care and support to members of the British Armed Forces past and present, and their families. Brewed at the Eagle Brewery, the fabulously refreshing 3.6% ABV ale is exclusive to Ei Publican Partnerships publicans. This year, Poppy beer has an all-new look, with patriotic POS kits available to help you raise awareness and drive sales of this great tasting ale. In the last two years alone, more than £23,000 has been donated to the Legion from sales of Poppy beer. Supporting the Poppy beer campaign is a great way to unite your local community, coming together to raise money for this vital cause. “We’re delighted to have the opportunity to reintroduce our Poppy beer and further strengthen our relationship with The Royal British Legion, at the same time helping our publicans maximise their fundraising efforts.” James Armitage, Group Services Director at Ei Group
8 | poppy beer deals & ideas
Available to order from the 23rd October via online ordering or your customer account manager!
This year all Ei Publican Partnerships pubs will receive a donation box and poppies for your customers to purchase too*. In addition to stocking this tasty brew, do your bit to support The Royal British Legion by organising fundraising events to further boost your donations. Why not consider…
Earn up to 7% cash back from Booker and Makro1
Planning a 1940’s themed evening, with everything from a forties inspired menu through to Vera Lynn tribute acts for a great evening of nostalgia! Putting on a coffee morning for older members of your local community, with proceeds going straight to The Royal British Legion
Available from Booker and Makro
Hosting a veterans lunch is a great way to raise additional funds. Why not try this recipe specially developed with Booker, and add it to your menu for the month of November, donating a percentage of your profit from each sale to charity?
Steak & Ale Pie Shopping List • Chef’s Larder Vegetable Bouillon • Chef’s Larder Premium Extra Lean British Diced Beef • Cooking Onions
If you would like to do more to support the great work carried out by The Royal British Legion, get in touch by visiting rbl.org.uk
• Chefs Larder Tomato Puree • Chef's Larder Gravy Granules • Chef's Larder Shortcrust Pastry Mix • Ale of your choice – why not try Poppy beer? Serve with Chef's Larder Buttery Mash Potato and Farm Fresh Carrots.
Charity number: 219279
POPPY BEER TASTING NOTES STYLE
POS AVAILABLE
20p
Ale ABV 3.6%
via online ordering or speak to your customer account manager from 28th September!
FROM EVERY PINT SOLD WILL BE DONATED TO:*
SEE
Copper
SMELL
Citrus, spicy, biscuit
TASTE
Smooth, sweet, bitter balance
BITTER SWEET
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FROM EVERY PINT SOLD WILL BE DONATED TO:*
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*Collection boxes and poppies should be received by the 1st November. If you experience any delays, please contact Millie Baker at The Royal British Legion MBaker@britishlegion.org.uk
CHEERS TO OUR VETERANS
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20p
FROM EVERY PINT SOLD WILL BE DONATED TO:*
POPPY A CRISP, NUTTY, AMBER ALE
BREWED AT
THE EAGLE BREWERY ALC. 3.6% VOL. *F UL L TE RM S
LC.C & CO U PP NDITIONS T W WW.EIG RO A
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*FULL TERMS & CONDITIONS AT WWW.EIGROUPPLC.COM CHARITY NO. 219279
1. Available to all Ei Publican Partnerships, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only
deals & ideas poppy beer | 9
A glass of Christmas cheer Trade generated over the Christmas period is the gift that keeps giving all year, so getting your seasonal drinks range right is vital in unlocking this important revenue stream. From a bottle of robust red enjoyed by the fire, to free-flowing fizz at the office Christmas party – your customers will be expecting your drinks offering to change along with the season. Additionally, Christmas is a time where customers are willing to spend a little more and are likely to trade up – so ensure you’re stocking up on premium spirits and wines as the purse strings loosen. Winter warmers Whether it’s a steaming vat of mulled wine or a toasty hot toddy, don’t ignore the classics from November onwards – customers will be anticipating their first taste of Christmas any time after Bonfire Night. Don’t forget to display much-loved tipples with prominence and shout about your offering with festive themed POS around your pub. Add a little sparkle Christmas is a time for celebration and what better way to get the party started than with a glass of something sparkling? Prosecco, Cava and Champagne sales will soar at this time of year, so make sure you’re well stocked.
SAVE £4
SEE PAGE 33
Christmas cocktails It’s all about indulgence over the yuletide period, so add one or two luxury cocktails to your existing offering. Mixing sparkling drinks in cocktails is a great way to premiumise your cocktail menu, or consider adding a liqueurbased version with Baileys or Cointreau. Ginspiration The gin train rattles on, with its popularity having soared in recent years. Adding a sloe gin to your repertoire is a great way to add a seasonal twist to your spirit offering. Festive favourites There are some classic drinks that remain relevant year round, which will be even more popular over December. Wines, whiskeys and ales will be staple serves, so stock up well ahead of the festive rush. Be a softie It’s important not to neglect the non-drinkers and designated drivers. Premiumise your soft drink offering with deals on products like J20, Frobishers, Fentimans and Cawston Press. The premium soft drink market experienced 75% year on year growth... and with reports that millennials are shunning alcohol in favour of soft drinks, it’s worth getting your range right!
SAVE £2
SEE PAGE 34
GREAT FOR CHRISTMAS
10 | christmas feature deals drinks & ideas range deals & ideas
W! BOOK NO
POS KITS
Available from your regional manager or design and print in emarket
Did you know the three busiest trading days over the Christmas season are… Last Friday before Christmas Christmas Eve New Year's Eve (Vianet research 2016)
Sloe Gin Royale The berry sweetness of the sloe gin makes this fizzy cocktail extra special. • Pour 25ml of Sloe Gin into a glass • Top with 150ml of prosecco or champagne • Garnish with rosemary!
Festive facts!
6 million People will visit
the pub on Christmas Day1
1. BBPA 2. Ei Group 3. CGA Strategy
£49.17 The average
household spend on drinking out at Christmas2
£
£7,562 Extra income generated over Christmas3
deals & ideas christmas deals & ideas drinksfeature range | 11
Food focus: Winter warmers
Paul Farr Head of Food, Ei Group
It’s easy to get bogged down with Christmas menu planning as the days draw in and the temperature drops, but don’t forget that late autumn and early winter is a fantastic time of year to get creative in the kitchen. For me, the colourful palette of the season can offer up some tasty dishes and can bring warmth and comfort on a winter’s day. There’s a misunderstanding that winter is the worst time for seasonal eating, which could be because we tend to think only in terms of seasonal fruits and veg. But if you then look to meat, game and fish, the cold months can really offer a fantastic array of products. The game season starts in the late summer and carries on all the way through to February. Venison is a fantastic alternative to beef and can be an excellent winter menu mainstay. You don’t always have to use the premium cuts – for a more affordable option use some mince and turn it into a rich Bolognese or add a wonderful luxurious twist to the classic pub lasagne. Fish is also in its prime, and nothing is more comforting than an amazing fish pie topped with cheddar cheese mash.
12 | winter warmers deals & ideas
What your customers really want is hearty, rich and nourishing. They want food that has been roasted, slow-cooked and braised until the meat is falling off the bone, and the vegetables have caramelised and crisped. Hardy roots like beetroot, parsnips, celeriac and Jerusalem artichokes taste great at this time of year.
Don’t miss our Pub Principles Guide for Christmas Planning, available from the Publican Channel, and check back next month for festive feast ideas!
Slow-cooked Beef Stew Why not add a slow-cooked beef stew with red wine, vegetables, and chestnut mushrooms to your menu? Cook until the meat is tender and falling apart, and the flavours are rich and robust. Serve it with crusty bread and creamy e to Adding spic can mashed potato. stews
simple ur dish transform yothing e m into so more exotic
Earn up to 7% cash back from Booker and Makro Ei Publican Partnerships publicans can now benefit from a minimum of 2% cash back, which could increase right up to 7% on purchases made at Booker & Makro. This is payable every quarter based on your average weekly sales.* With Christmas coming up, there’s no better time to stock up on essential ingredients... but just how much could your rebate be?
*Excludes Drinks & Tobacco purchases
AVERAGE NON-DRINK/NONTOBACCO SPEND PER WEEK
% REBATE PAYABLE
£1 – £249
2%
£250 – £499
3%
£500 – £999
5%
£1,000+
7%
deals & ideas winter warmers | 13
Hosting a Halloween Beer Festival Halloween is one of the biggest events in the on-trade calendar, and getting involved in the celebrations is a great way to attract customers this October. By planning ahead now, you can create a compelling event schedule which customers will be unable to replicate at home. Falling on a Tuesday this year, why not extend the opportunity by hosting a week-long Halloween Beer Festival, culminating on Sunday 5th November, which is Bonfire Night.
variety of new ales available at this time of year that
“Autumnal beer festivals are a great opportunity to launch your winter drinks range" explains Jane Peyton from The School of Booze, "there's a wide
can use their knowledge to encourage customers
your customers may be unfamiliar with, so offer 'try before you buy' and free tasters. Your bar staff are the best ambassadors for new products, and they to try something new. And do not forget about the power of social media in marketing your business!”
Cast a spell on your customers with these event ideas… Showcase the quality and breadth of your beer range, by promoting deals on those spooky beers that become available at this time of year, like Robinsons Trooper and Wychwood’s Hobgoblin. Don’t miss our article on page 10 with advice on perfecting your seasonal drink selection. Offer ‘try before you buy’ promotions to encourage customers to purchase new drinks they might not usually consider. Collector cards are an easy way to encourage repeat visits – for example, after your sixth pint get one free on us. Across the week, trial a menu of Halloween themed dishes. From a devilishly tasty ‘ghoul-ash’ to a wickedly decadent toffee apple tart, get into the spirit of the Halloween via your food offer.
Spooktastic stats… 3rd Halloween
is the third biggest event for retailers behind Christmas and Easter1
14 | halloween deals & ideas
Beer festivals are a great social occasion for friends and families. Bonfire Night in particular is a key opportunity to attract families, so don’t miss our article on page 16 on making the most of this hot footfall-driving opportunity. Host a live music event and get toes tapping in your pub during your beer festival! Create your very own Monster Mash Halloween themed live music party going with anything from acoustic solo performers to full on bands. Live&Loud is an easy-to-use online music platform, with great offers and discounts available to Ei Publican Partnerships publicans. Find out more and sign up for free at ei.liveandloud.com and use promo code EIG01
£310m
50%
Spent
of 16-24
on Halloween in 20162
year olds spend money on Halloween2
1. This is Money data 2. Mintel 2016 data
Promote your event with these exclusive Halloween Beer Festival POS kits. • A2 Awareness Poster • A2 Empty Belly Poster • Hymn Board Posters • Tasting Tags • 2-Pint Takeaway Hoppers • Banner* • Making the Most of Guide
FREE POS
*Banners are not available in all kits. Artwork and kit content is a guide only and is subject to change
SEE PAGE 35
POS KITS
FREE STOCK
Available from your regional manager or design and print in emarket
SEE PAGE 35
deals deals && ideas ideashalloween feature | |1515
Autumnal events Make your Bonfire Night go with a bang! Date for the diary:
Sunday 5th November Attract family footfall this November by hosting a Bonfire Night event with a little extra bang. Falling on a Sunday, it’s a great opportunity to attract customers attending local firework and bonfire displays – or if you’ve got the space, host your own Guy Fawkes Night event. Jeanne Brennan, publican at The Royal Oak in Linthwaite recently won John Smith's ‘Only Ordinary by Name’ competion. She has been hosting a Bonfire Night event at her pub for the last 14 years. “It’s the highlight of our year. We usually see around 2,000 people join us for the display. We have a social club which raises money for the fireworks, and then the firework display funds our annual pensioners Christmas lunch in turn. It works really well!” If you are planning your own firework event it’s important you consider health and safety regulations. Speak to your regional manager in the first instance but you’ll need to consider: 1. Suitability and size of your external area Do you have space for a firing area, safety zone and can you ensure falling fireworks will land away from customers, other local properties and your car park? Do your customers have adequate space to enjoy the display, and enter and exit safely?
2. Firework Safety Regulations Did you know you’re restricted by the type of firework you can use at public events? Ensure you are up-to-speed on the latest regulations surrounding this. Visit gov.uk/ fireworks-the-law for more information. 3. Weather If the heavens open, do you have a secondary option in place that means your customers can be hosted inside? 4. Lack of space? Team up with a local event To take advantage of the extra footfall that it will generate. Consider a pop-up bar with warming mulled wine, ciders and steaming hot chocolates for the little ones, and then entice visitors back into your pub after the display with the lure of great tasting food, pies, hot-dogs or even a hog roast.
SAVE £4
SEE PAGE 34
POS KITS
Available from design and print in emarket
16 | autumnal events deals & ideas
Remembering our veterans Dates for the diary:
Saturday 11th and Sunday 12th November The work of The Royal British Legion and its annual poppy appeal will be close to the hearts of many of your customers, who will be keen to support this much-loved cause in any way they can. Who can forget the impact of the 2014 Tower of London art installation, ‘Blood Swept Lands and Seas of Red’, which saw 888,246 ceramic poppies positioned around the London landmark to mark 100 years since the UK’s first involvement in the First World War? Or the County Durham pub which adorned its walls with over 70,000 poppies to raise money for the charity. Across the weekend, open your doors for customers to watch the annual Armistice Day parade, which will be televised from The Cenotaph, London, or welcome those taking part in local memorial services by making your pub a meeting point where those attending can grab a tea or coffee to take on their way. Remembrance Sunday will be an occasion where families get together, so lay on a dedicated Rememberance Sunday roast dinner, with a percentage of your menu profit donated to the cause.
POPPY BEER SEE PAGE 8
Planning a series of fundraising events across the month? Simply ask your local Royal British Legion representative for inspiration and advice. From bake sales to coffee mornings, a little will go a long way when it comes to raising money for our armed forces past and present. This year all Ei Publican Partnership pubs will receive a donation box and poppies for your customers to purchase too.* From selling Poppy beer this November, to simply placing a box of poppies on the bar for purchase, no act of recognition is too small. For more information visit rbl.org.uk * RBL collection boxes and poppies should be received by the 1st November. If you experience any delays, please contact Millie Baker at The Royal British Legion MBaker@britishlegion.org.uk
deals & ideas autumnal events | 17
Deck the halls… Creating a warm and welcoming environment over the Christmas season is the perfect way to attract customers in from the cold. The atmosphere you create can make the difference between your pub being seen as somewhere to celebrate, or not. It’s worth getting the decorations up in November – without winding up your customers who will have been inundated with Christmas carols, tinsel and the like since early Autumn on the high street! First impressions are vital – work from the exterior inwards. Adorn the outside of your property with lights and make sure that passing trade gets a sense of what’s on offer inside too by creating an inviting view through the window. A small zone in your entrance area advertising your Christmas events and menus is also an easy way to attract additional custom. Much as you would at home, pick a theme and carry it through the interior of your bar or restaurant area. If you have the space, consider a Christmas tree as the focal point, but if you’re looking to maximise all floor space in your pub, hanging decorations, garlands and lighting will do the job just as well. You don’t have to go overboard to turn your pub into a winter wonderland. Simple accents, like cinnamon scented candles or the smell of warming mulled wine will add to the overall atmosphere, and sprigs of holly can be a cost effective centre-piece on your tables and bar. Don’t stop at just decorating the building itself – dressing up your staff is an easy way of extending the Christmas cheer too. Think Santa hats, beards and festive jumpers (the more ridiculous the better)! This year, why not encourage your customers to take part in Save the Children’s annual Christmas Jumper Day – which falls on Friday 15th December. Sure to be a busy night for parties and celebrations, consider a best or worst Christmas jumper competition, with proceeds from entry going to this much-loved cause.
18 | deck feature thedeals halls&deals ideas& ideas
Crackers about Christmas! Peeks has everything you need for the festive season – all superbly priced. Peeks Christmas catalogue is available upon request, with their full range available online at peeks.co.uk
Tapping into the craft trend Craft beer, which exploded in the states in the 1970’s, was long associated with the hipster scene, however, as mainstream beer drinkers began to wain from lack of choice, the craft revolution slowly took hold here in the UK. Led initially by younger audiences, it's now crossing a broad customer demographic. Earlier this year, in response to industry and consumer demand, Ei Publican Partnerships launched the Craft Club, a regular rotation of up to 15 craft beers every four months, from a diverse range of breweries. With free Craft Tap installation, the Craft Club offers pubs access to a range of new and exclusive craft ales to tap into this profitable trend.
to try before they buy is an easy way to convert new fans to craft – nine times out of 10 they taste it then order it. It’s a simple way to encourage them to step away from their regular tipple. So far we’ve trialled seven of the rotational beers, and it’s been a roaring success. I’m really eager for the next rotation in November and so are my regulars!”
Publican Lorenzo Carnevale-Maffe was one of the first to install the Craft Tap in his pub, The Unicorn Inn, Canterbury. “The Unicorn is a village style pub in the heart of the city’, he explains. “Our customer demographic varies from students through to tourists. We have to cater for people from all walks of life – so it’s vital that we follow the market trends – and it’s been obvious to me for a while that the craft movement showed no signs of slowing down. “I started off by offering a Caledonian 3 Hop and then a Maltsmiths IPA – my customers loved it, so as soon as my regional manager mentioned the Craft Tap, I knew I’d be missing a trick not to install it.”
Turn to page 38 to discover our full Craft Tap range.
“I advertise the new craft beers as I would a guest ale – it goes on the board – and then I promote it heavily on social media too – Twitter and Facebook. I’ve also found that simply inviting customers
Is the Craft Tap right for your pub? Do you have a customer demand for craft beer? Or regular customers who are looking to try something a little different? Will you be able to cover the minimum throughput of two tubs per week? Can you upsell to your customers to pay for a premium product? (minimum suggested RSP £4.50) If your answer is yes to the above, register your interest in joining the Craft Club, by contacting your regional manager. T&C’s apply.
deals deals& &ideas ideascraft feature tap | 19
november
monday
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First delivery day for November deals Halloween Beer Festival 28th Oct – 5th November
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wednesday
Halloween Beer Festival 28th Oct – 5th November
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Darts: PDC Grand Slam
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Darts: PDC Grand Slam
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British Game Week
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British Game Week
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First delivery date for December deals Cyber Monday Cricket: 1st Ashes Test Match
Bonfire Night
5
27
Rugby Autumn Internationals Promote your viewing schedule and plan ahead for big crowds. Ensure your bar is well staffed to cope with the rush during key matches
Plan family friendly events across the weekend, from facepainting to marshmallow toasting
Can customers get to the bar without boos from those watching the game? Sports fans will expect a better viewing experience than they can get at home
Darts: PDC Grand Slam
Last order date for November deals British Game Week
18
Host community based events to raise money for our veterans past and present Support The Royal British Legion by stocking up on Poppy beer! 20p from each pint goes to the charity
25
15
22
29
Remembrance Sunday
12
11
20 | november calendar deals & ideas
8
28
Offer all the best bits of Bonfire Night, in the warm. Serve hot dogs, pies and warming drinks to customers returning from displays
Team up with a local event for an additional footfall driving opportunity. From hosting a pop-up bar to sponsoring the display, the extra exposure for your pub will pay dividends
1
Movember 1st – 30th Nov Halloween Beer Festival 28th Oct – 5th November
thursday
Halloween Beer Festival 28th Oct – 5th November
friday
2
saturday
Halloween Beer Festival 28th Oct – 5th November
9
Darts: PDC Grand Slam
First order date for December deals Thanksgiving Cricket: 1st Ashes Test Match British Game Week
16
23
3
10
Children In Need Darts: PDC Grand Slam
Last delivery date for November deals Black Friday Rugby League World Cup: Semi Final Cricket: 1st Ashes Test Match British Game Week
30
17
24
sunday
11
Armistice Day Rugby Union: Scot v Samoa / Eng v Arg / Wal v Aus / Ire v S.Africa / Fra v N.Zea / Rugby League World Cup: Samoa v Scot Darts: PDC Grand Slam
Rugby Union: Scot v Aus / Eng v Samoa / Wal v N.Zea / Ire v Arg / Fra v Japan Rugby League World Cup: Semi Final Cricket: 1st Ashes Test Match British Game Week
Don't miss our Cider Monday POS kits and offer promotions on your cider range
Showcase your American beer and whiskey products with special offers over Thanksgiving
23
Remembrance Day F1: Brazilian Grand Prix Rugby League World Cup: Wal v Ire / Eng v Fra Darts: PDC Grand Slam
Darts: PDC Grand Slam
F1: Abu Dhabi Grand Prix Cricket: 1st Ashes Test Match British Game Week
5
12
19
26
3
27
Customers will be looking for the best deals, flash sales on food and drink will be a big hit
Have WiFi? Promote it so customers can shop and socialise at the same time
25
Bonfire Night Rugby League World Cup: Papua N.Guinea v Ire Fiji v Wales Halloween Beer Festival 28th Oct – 5th November
2
24 Black Friday and 'Cider' Monday
Serve up the great tastes of the USA by offering Americana inspired dishes. Mac'n'cheese anyone?
18
Rugby Union: Wal v Georgia / Eng v Aus / Scot v N.Zea / Ire v Fiji / Fra v S.Africa Darts: PDC Grand Slam
1
Thanksgiving
4
Rugby League World Cup: N.Zea v Scotland Eng v Lebanon Halloween Beer Festival 28th Oct – 5th November
Movember Support those growing a ‘tash’. On November 30th offer customers with a little extra facial hair discounts on food and drink Encourage your staff to get involved and enter into the spirit of this fundraising event
November
deals & ideas november calendar | 21
Convert sports fans into customers… The pub is the ideal place for passionate rugby fans to gather and cheer on their team with likeminded supporters. The Autumn International weekends offer a great opportunity for you to attract customers to watch each fixture in your bar, and there’s set to be some fascinating showdowns. With England’s rugby team ranked second in the world, and Wales not far behind ranked seventh, and following the recent success of England’s Women’s Team in the World Cup, there’s plenty of support behind our home nation teams. Live on Sky Sports, sports fans can look forward to viewing massive matches such as England v Australia, Ireland v South Africa and Wales v New Zealand across the season ahead.
Here, Russell Cox from Sky shares his tips to convert rugby fans into customers… Get into the spirit of the games by decorating your pubs with rugby colours and memorabilia across the tournament.
Advertise these matches early both invenue and through platforms like Facebook and Twitter to help draw an even bigger crowd.
Try these stats out for size No. 2 Rugby
is the second most popular sport to watch among pub goers1
22 | sport deals & ideas
Tailor your food and drink offer to reflect the international flavour of the competition. It will add to the experience for fans and will help venues to stand out from the crowd. For instance, running deals on English ales or Irish stouts will really appeal to fans and will help create a buzz.
ky offers its customers S free posters to help promote upcoming live sport as well as listing fixtures in our monthly Preview magazine to help you plan ahead for sports events. There’s also free social media tools available via our customer portal, MySkySports.
500,000
240%
People watched
Uplift on beer sales
the England vs South Africa Autumn International in 20162
for pubs that showed the first Lions test versus pubs that didn’t show the match3 1. Ipsos Mori Out of Home Viewing data 2. Sky Sports 3. Vianet data
Speak to your customer account manager for more information on Sky Sports
Supersize Sunday with NFL
Fixtures: Rugby Autumn Internationals Sat 11th November 2017
England v Argentina
14.30
Sat 11th November 2017
Scotland v Samoa
14.30
Sat 11th November 2017
Wales v Australia
17.15
Sat 11th November 2017
Ireland v South Africa
17.30
Sat 18th November 2017
England v Australia
14.30
Sat 18th November 2017
Wales v Georgia
14.30
Sat 18 November 2017
Scotland v New Zealand
17.15
th
Sat 18 November 2017
Ireland v Fiji
17.30
Sat 25th November 2017
Scotland v Australia
14.30
Sat 25th November 2017
England v Samoa
15.00
Sat 25 November 2017
Wales v New Zealand
17.15
Sat 25th November 2017
Ireland v Argentina
17.30
th
th
Did you know there has been a 178% year-onyear increase in the number of searches for NFL on the MatchPint app and website since 2013? Or that showing The Super Bowl made the average pub an extra £1k last year?4 American football fever is sweeping the globe, and with a number of games being played in the UK this autumn, it is set to become even more popular in the UK this year. Screening NFL is a fantastic opportunity to attract much-needed footfall on a Sunday evening this autumn – as well as a great way to extend the dwell time of those football fans who have been enjoying Super Sunday Premier League action. NFL action is screened live on Sky Sports from 6pm on a Sunday evening, September – February.
POS KITS
Available from design and print in emarket
4. MatchPint: Value of Sport, December 2016
SAVE £4
SEE PAGE 33
deals & ideas sport | 23
The knowledge The digital revolution Did you know that gaming machines could make your pub on average £3,000 in additional profit every year? A lucrative source of extra income, getting your gaming machine mix right could result in even more than that, with insight showing that adding a second or third machine could yield around £5,000 in profit over 12 months, with digital AWP’s outperforming analogue machines significantly. Need further proof that the digital revolution is nigh? In July 2016, an Ei Publican Partnerships site with one existing gaming machine installed its first digital AWP, followed by a second digital machine in March 2017. Since the introduction of the digital machine, the average net balance of the three machines has grown from £630 to £1,243 per week. This equates to an average licensee share of £344 per week on its AWP’s, with the two digital machines far outperforming the analogue machine on site. Another pub transitioned to a digital machine this spring, and has seen their share of machine income more than triple from £57 to £186 per week. A clear example where switching to a digital machine paid off, in a site that was historically not making much money on its gaming machines. So, if you’re looking to increase profit in your business, look no further than the new technologies sweeping the pub gaming industry!
24 | gaming deals & ideas
Log into the Publican Channel to download the Pub Principles Guide for Gaming Machines. The guide is full of useful information aimed at growing your machine sales. It also has supplier contact information if you are looking to take machines on in your pub.
Share your story... Are you using Instagram? If you are, you should also be using the Instagram stories functionality. Stories are a useful way of showcasing what is going on in your pub, as it happens. Stories appear at the top of the feed of customers who follow you, meaning more reach than other posts. Unlike other Instagram or Facebook posts, you can add as many stories as you want and will not be penalised for the quantity. Here are some ideas for how you can use them to promote your pub.
Tell the story of a day in the life of your pub. Shoot a quick video or pictures across the day. You could show your followers your line cleaning process, your new ale tap or setting up your tables for service. You’re aiming to share an insight into the behind-the-scenes running of your business that customers wouldn’t usually see.
re you looking to entice customers A through the door to sample your great tasting food? Food pictures go down a storm on Instagram. Post pictures of your best looking menu items, new dishes you are trying and fresh food through the door that day, like fruit and veg.
Shake it and stir it! If you have a cocktail offering make sure your Instagram followers know about it. Quality cocktails will catch the eye of your customers.
Live music events are great content for social story telling. Share images or video content across each stage of the event, from set-up and the sound-check to the first song and so on. Showcasing the atmosphere in your pub will encourage customers to attend future gigs.
75%
Want to learn more about running a succesful business? Don't miss our Instagram Pub Principles Guide available from the Publican Channel.
of Instagrammers
take action after being inspired by a post
deals & ideas digital | 25
The Czechs believe that a fine beer can be judged from the very first sip. We do too. That’s why Pravha, a draught 4% premium lager from Staropramen has all the iconic flavour and gentle bitterness of a high quality Czech pilsner, but is unexpectedly crisp, light and refreshing. So raise your glass in celebration and say Na zdravi! For more information please contact your Molson Coors (UK) representative.
Pravha. The unexpected side of Prague
www.pravha.co.uk Brewed in the UK
Publicans & pubs in the spotlight
The Royal Oak is crowned winner of John Smith’s ‘Only Ordinary by Name’ competition The Royal Oak, Linthwaite The Royal Oak in Linthwaite, Huddersfield, has been crowned Britain’s most extraordinary pub, according to a nationwide competition. The pub received a £5,000 prize presented by top comedian Paddy McGuinness, after John Smith’s, the nation’s favourite ale, teamed up with Trinity Mirror, the largest national and regional news publisher in the UK, to champion and celebrate pubs that are, like the beer, ‘Only Ordinary By Name.’ Jeanne Brennan has been running The Royal Oak for 14 years. As well as hosting quizzes, regular seasonal events, charity fundraisers and live music nights, the pub has raised over £36,000 for good causes. The local community regard Jeanne as the pub’s unique charm and it is her driving force that ensures the
pub goes out of its way to tirelessly help people in the local area. She plans to use the prize money to help establish a ‘Home Alone Club,’ ensuring those who live on their own have events to look forward to in the local community. Jeanne comments; “The recognition we’ve received on the back of this award has been fantastic. We were already on the map, but this has been really great for the business!” Ifeoma Dozie, Beer Brand Director at HEINEKEN, owner of John Smith’s, says: “We are a nation of pub lovers and the energy and excitement behind this campaign has cemented this. The range of nominations we received was quite extraordinary and is testament to the hard work of licensees up and down the country.”
deals & ideas pub news | 27
Publicans & pubs in the spotlight
Party in the... car park
The Cider Pub of the Year
The Elburton Inn, Plymouth Not renowned for their facilities, car parks are usually the last place patrons would choose to hang out, but that’s just what they did at The Elberton Inn in Plymouth this summer. Hosting live bands, a bouncy castle, a kids’ corner with arts and crafts and a BBQ, the event raised over £3,000 for Leukaemia Care. More than 400 people from the local community joined the party to raise funds for the worthy cause. Publican Teresa Leigh said “The event brought the whole community together, while raising funds for such a good cause and of course raised awareness of our pub.”
West End, Gomersal Andrew and Janette English are celebrating their pub, The West End being named Cider Pub of that Year 2017. The award is presented to the pub in the UK that best promotes and encourages the sale of quality real cider. The West End outshone the competition as its passionate landlords and team demonstrated its quality cider offering, cider knowledge and community focus. A CAMRA spokesman said: “Andy & Janette’s commitment and ideas have given them this deserved success. The pub was close to winning the award last year, but such is the consistent quality of its ciders, it finally managed to beat all of its competitors this year.”
A little bit hairy
Mid Staffordshire Express &
The Bell & Gate, Romford For most people, popping to the pub is not coupled with a haircut, but for customers heading to The Bell & Gate last month that’s exactly what happened. It was all in the name of charity, raising £3,500 for The Little Princess Trust, which creates wigs for children with cancer. Publican Mick Harold told us; “It’s a really worthwhile cause and we were delighted to get involved.”
28 | pub news deals & ideas
Star Pub of The Year The Five Ways Inn, Cannock The Five Ways Inn, Cannock, has been named Mid Staffordshire Express & Star Pub of The Year. The accolade is awarded to pubs that demonstrate exceptional customer service, a buzzing atmosphere, value for money, and quality of food and hygiene. Publican Lisa Wilson explained, “It really has been a team effort, our team are absolutely fantastic and deserved the recognition that came with this award. Timing wise – this has been great – we’ve just launched a food offering and the PR exposure has driven customers through the door. We’re delighted.”
National Pub Fortnight 2017 was a huge success and Ei Publican Partnerships would like to thank all who got involved. Check out these stats about the role of local pubs in the community!
Celebrating the unique The Bladebone, Bucklebury This summer, The Bladebone in Bucklebury was as pleased as punch as it celebrated its ‘Muddy Stilettos’ award win. Pipping four other finalists to the post in the Best Destination Pub category, the award celebrates the best and most quirky businesses in the South of England. Voted for by customers, the award recognises The Bladebone’s excellent customer service, its rustic dining offering and its support of local produce, with its array of local real ales making it the go-to destination for both locals and visitors.
The Best Bar None! The Gloucester, Weymouth Mikey Richards and his team at The Gloucester in Weymouth have scooped The Best Bar None Award in Dorset for the second year in a row. The Best Bar None award scheme is supported by the Home Office and is aimed at promoting responsible management and operation of alcohol licensed premises. Mikey told the Dorset Echo “There’s no I in team and never has this been more true for The Gloucester than when receiving this award! All I want to say well done to everyone at The Gloucester, you are Best Bar None.” We couldn’t agree more here at Ei Publican Partnerships!
deals & ideas pub news | 29
TO CELEBRATE WOODFORDE’S NEW LOOK BUY ANY 2 FIRKINS AND GET A 70CL OF SMIRNOFF or ANY 3 AND GET A 1.5CL
woodfordes.co.uk
REKORDERLIG PEAR & REKORDERLIG APPLE NOW AVAILABLE ORDER ON-LINE OR VIA YOUR TELESALES TEAM
Be Social...
Save £££ and stock up for Autumn
may october & june deals deals Deals are effective on deliveries between 1st October and 28th October 2017 TERMS & CONDITIONS All offers are available to Ei Publican Partnerships only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Ei Publican Partnerships shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Ei Publican Partnerships reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Ei Group plc may be recorded for quality and training purposes.
may online & june deals deals
Exclusive Online Discounts! Our new and improved online ordering platform launched in August... have you tried it yet? A fast and convenient way to order great value deals anytime of day, each month you will find a series of exclusive online deals that won’t be beaten on value. Ease of navigation
Visual engagement
Search functionality
Mobile optimisation
Order anytime, anywhere and from any device
SAVE £8
We have more online exclusive deals available so don’t miss out.
per cask
Visit our online ordering platform today. SOUTHERN DEPOTS ONLY
SAVE £7.50
SAVE £6.50
SAVE £6
10 DEALS PER DAY FOR 1 WEEK
AVE £7.50 when you buy S 3 x 9g casks plus glassware Kit contains: 24 x Glasses
AVE £6.50 S when you buy 2 x 9g casks
AVE £6 when you S buy 2 x bottles
To view the Terms & Conditions, please visit the deals&ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online. 32
SAVE £4
Product Page
Product pages
Product images, videos & PDF You can navigate between product images by clicking on the grey arrows, you can also hover your mouse over the image to zoom in. Located below the image, selected products feature multiple images, product videos and pdf documents. To view these, click on the icons below.
AVE £4 per bottle when you buy S 1 of each flavour (Total Saving £12)
AVE £4 per case when S you buy 4 from the range
In stock
SAVE £4 per bottle
Click on the badge to view the promotion on offer or to browse other products in the featured section.
Out of stock
FREE POS
FREE Try Before You Buy kit when you buy 2 x 9g casks
When you buy 2 x 9g casks
FREE Monster cooler when you order 50 cases within the month
may online & june deals deals
FREE POS
Kit contains: 2 x Black Sheep T-Shirts 1 x Bar Runner 100 x Drip Mats
You can identify if products are on promotion by a blue badge located on the product page. Badges can also represent featured sections.
6
FREE POS
Kit contains: 6 x Sharps Sampling Glasses 1 x Try Before You Buy Pump Clip Sticker
Video
Product availability
Stock status is highlighted under the price on the product page and in the search results. If a product is “Out of stock” you will be unable to add the product to basket.
Tip
Kit contains: 50 x coolers
50 COOLERS FOR 50 PUBS
FREE GLASSWARE
FREE GLASSWARE
When you buy 2 x 11g kegs
When you buy 2 x 11g kegs
Kit contains: 24 x Carling Pint Glasses
Kit contains: 24 x Grolsch Limited Edition Pint Glasses
Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 33
autumn deals
What To Stock This Season... The change of season is a great opportunity to introduce new drinks to your bar as customer taste preferences change along with the weather. This Autumn, make the most of footfall driving events including Halloween, the 3rd biggest event for retailers outside of Christmas and Easter, and Octoberfest, which will be a big draw for beer lovers.
COMING SOON
SAVE £3
G OUTSTANDIN FOR T OKTOBERFES
Enhanced Deal Online
PERFECT FOR BONFIRE NIGHT
Enhanced Deal Online
SAVE £3 per case
SAVE £3 per case
AVE £3 per case when S you buy 4 from the range
SAVE NEW T £3 PRODUC
SAVE £2
NEW PRODUCT
per 1.5L bottle
SAVE £1
AVE £3 per case when S you buy 4 from the range
SAVE £2 per bottle
per 70cl bottle
SAVE £1 per bottle
AWESOME FOR AUTUMN
GREAT FOR CHRISTMAS
AVE £3 per case when you buy 3 S cases including 1 x Rekorderlig Pear GET ME FREE
FREE STOCK + FREE POS FREE case of Kustom 24 x 330ml cans & Halloween POS when you buy 2 cases from the range
Kit contains: 2 x Classic Pistonhead T-Shirt 2 x Pistonhead Bar Runner 3 x Pistonhead Evil Dead A2 Poster 3 x Night of the Pistonhead A2 Poster 1 x Pistonhead Paper Coaster
To view the Terms & Conditions, please visit the deals&ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online. 34
FREE STOCK
FREE POS
FREE Jägermeister 70cl when you buy 4 x 9g casks
FREE POS kit when you buy 2 x 9g casks, FREE enhanced POS kit when you buy 4 x 9g casks Standard POS Kit contains: 12 x Glasses 2 x Bar Runners 125 x Drip Mats
Enhanced POS Kit contains: 12 x Glasses 2 x Bar Runners 125 x Drip Mats
Gold or Ruby 3D Flashing Pump Clip
2 x Flashing Pump Clips (1 for each variant)
Limited Edition Hobgoblin Hats
GET ME FREE
HALLOWEEN SEE PAGE 14
FREE STOCK
FREE POS
FREE Trooper 8 x 500ml bottles when you buy 2 x 9g casks
FREE Adnams Copper House Gin 70cl 40% ABV when you buy 3 x 9g casks
When you buy 2 x 9g casks
GET ME FREE
GET ME FREE
Kit contains: 1 x Old Spooky Hen Pump Clip 1 x Old Spooky Hen Pump Handle Sleeve
FREE POS
FREE POS
FREE GLASSWARE
When you buy 4 x 70cl or 2 x 1.5L bottles
When you buy 4 x 70cl or 2 x 1.5L bottles
When you buy 2 x 1.5L or 4 x 70cl bottles
RUM & COLA MIX UP YOUR PARTY
LIVE PASSIONATELY. ENJOY RESPONSIBLY.
© 2017 BACARDÍ. ITSTRADE DRESS ANDTHE BAT DEVICE ARETRADEMARKS OF BACARDÍ & COMPANY LIMITED.
Kit contains: 6 x BACARDÍ Stackable Glasses 2 x BACARDÍ & Cola Tent Cards 2 x BACARDÍ & Cola Posters 1 x BACARDÍ Lime Squeezer 1 x BACARDÍ Chalkboard 1 x BACARDÍ Bar Runner
Kit contains: 12 x Tall Glasses 10 x Lynchburg Lemonade Strut Cards 1 x Bar Runner 1 x Chalkboard 1 x 25ml Optic
autumn deals
FREE STOCK
Kit contains: 6 x Jameson Winter Warmer Glasses
Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 35
AVE £6.50 per S cask when you buy 2 x 9g casks from the range
Offering your customers something new is a great way to encourage upsell, once they’ve tried something they like, they will be more likely to order it again. By tapping into the latest drinks trends, you’ll also set your pub apart from the competition. Don’t miss out, order today!
AVE £7.00 per S cask when you buy 3 x 9g casks from the range
SAVE £££
SAVE £3
Enhanced Deal Online
SAVE £1.50
SAVE £1
per bottle
NEW PRODUCT
AVE £3 per case when you buy S 2 or more cases from the range
per bottle
SAVE £2 per case
BREWED SINCE 1977 – A MODERN CLASSIC
SAVE £1.50 + FREE POS
SAVE £1.50 + FREE POS
FREE POS
SAVE £1.50 per case + FREE POS
SAVE £1.50 per case + FREE POS
FREE POS when you buy 2 x 9g casks
Kit contains: 5 x A3 Posters 2 x Strut Cards 15 x Table Talkers
Kit contains: 1 x Bottle Opener 2 x Bar Runners 100 x Drip Mats FRUITY
Kit contains: 5 x A3 Posters 5 x A5 Tent Cards 1 x Large Window Sticker
OL
& FULL B IED OD
try something may & junenew deals deals
What’s New?
OLD HOOKY 4.6% ABV
A beautifully balanced beer, fruity by nature, with a wellrounded body and the suggestive echo of Crystal Malt.
D HOOKY
See: Tawny, red Smell: Malty, fruity Taste: Fruity, sweet, moreish World Beer Awards 2017 United Kingdom’s Best English Brown Ale
FREE POS Premium POS Kit when you buy 3 bottles Kit contains: 2 x - Cazcabel Bar Runner 2 x - Cazcabel Chalkboard 1 x - Cazcabel Napkin Caddy 1 x - Cazcabel Bottle Glorifier
To view the Terms & Conditions, please visit the deals&ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online. 36
FREE STOCK + POS FREE case of Ballygowan Still Water 24 x 330ml + FREE POS when you buy 2 x 70cl bottles Kit contains: 1 Pack of 20 A6 Tent Cards 2 x A3 Posters 1 x A5 Staffing Presenter 1 x 3D Glorifier 1 Box of 6 Tumblers 1 Pack of 100 Coasters 1 Pack of 84 Scratchcards
GET ME FREE
FREE STOCK
FREE GLASSWARE
Buy 4 cases get 1 FREE
FREE case of Fevertree Ginger Beer 24 x 200ml when you buy 3 x 70cl bottles
When you buy 1 x 70cl bottle Kit contains: 6 x Martell Glasses 50 x Wooden Stirrers
GET ME FREE
FIXED PRICE £16.99 + FREE POS
71p per can
When you buy 1 case from the range
ORDER TODAY! JOIN THE GIN REVOLUTION
Kit contains: 2 x Bar Runners 1 x Dual Can Display 1 x Sample Menu 1 x Driver Sell Sheet A5
Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 37
try something may & junenew deals deals
FREE STOCK
Available on the Craft Tap Twickenham Fine Ales
Hambleton
Wharfebank Tether Blond
Upham Brewery
UB5
Old Hand Denali Pale
STYLE
Ale ABV 4.1% (30L)
STYLE
Ale ABV 5.0% (30L)
STYLE
Ale ABV 4.8% (30L)
TASTING NOTES
English pale ale brewed with 3 distinctive American hops for a citrus fruit flavour and dry finish.
TASTING NOTES
The powerful combination of 5 malts with 5 hops create a balanced craft ale with an excellent malt base and hop bitterness.
TASTING NOTES
Pineapple and citrus aromas from the brewery that first introduced the Denali hop to the UK.
october deals
Ei Group exclusive Truman's
Harvey's Brewery
Purity
Craft Lager
PickleJuice
Lawless
STYLE
Lager ABV 4.5% (30L)
STYLE
Ale ABV 4.8% (30L)
STYLE
Lager ABV 4.5% (30L)
TASTING NOTES
Crisp with a touch of sweetness. Light spice and melon flavours with biscuit backbone from the English malts.
TASTING NOTES
Well hopped, with lots of citrus flavours.
TASTING NOTES
40-day conditioned lager beer with a sharp citrusy kick.
Adnams Plc
Adnams Dry Hopped STYLE
Lager ABV 4.2% (30L)
TASTING NOTES
Light, crisp and refreshing with subtle malty flavours and a super hoppy aroma of tropical fruits, citrus and passion fruit.
Hop Studio
Windsor & Eton
India
Republika
STYLE
Ale ABV 5.0% (30L)
STYLE
Lager ABV 4.8% (30L)
TASTING NOTES
This modern British IPA needs no post-apocalyptic bombast to launch a fusilade of refreshing grapefruit & tropical fruit flavours.
TASTING NOTES
Clean, fresh, crisp, balanced flavour with cut grass / herbal aroma and Saaz hoppy buzz at the finish.
Meantime Brewing Co
Freedom Brewery
Fyne Ales
London Helles
Freedom Pale
Jarl
STYLE
Lager ABV 4.2% (30L)
STYLE
Ale ABV 4.2% (50L)
STYLE
Ale ABV 3.8% (30L)
TASTING NOTES
Traditional German style beer packed full of vibrant malt and hop flavours.
TASTING NOTES
Aromatic, dry, bitter, sessionable.
TASTING NOTES
Light and golden colour with a strong citrus and hop aroma. Citrus and grassy hop flavours dominate the palate with a light and refreshing dry finish.
Black Sheep
West Berkshire Brewery Co Ltd
Pathmaker
Renegade Craft
STYLE
Ale ABV 5.0% (30L)
STYLE
Lager ABV 4.5% (30L)
TASTING NOTES
Notes of fruit salad before the pale malt provides balance to new world hops.
TASTING NOTES
Lagered for six weeks and loaded with Progress and Fuggles hops for flavour, it’s assertive, crisp and utterly refreshing.
You’ll only be able to dispense these brands if you have ‘the Craft Tap’ installed. Call your customer account manager on 0 33 33 20 20 85 for more information To view the Terms & Conditions please visit the Deals&Ideas section on the Ei Publican Partnerships website or within the Terms & Conditions section when ordering online.
38
On the dray in October On deliveries from 1st October until 28th October 2017
Fuller Smith & Turner Plc
Red Fox STYLE
Red Ale ABV 4.3%
Caledonian Brewing Co Ltd
Truman's Brewery
Poltergeist Porter
Jack's Old Favourite
STYLE
Porter ABV 4.0%
STYLE
Pumpkin Red Ale ABV 4.2%
SEE
Tawny red
SEE
Dark chocolate
SEE
Amber
SMELL
Sweet, caramel, fruit
SMELL
Roasted malt chocolate
SMELL
TASTE
Rich, creamy, toasted
TASTE
Malty coffee
TASTE
Spices Full bodied, balanced spices
BITTER
BITTER
BITTER
SWEET
SWEET
SWEET
An autumnal, earthy, red ale to savour, Red Fox offers a taste of biscuit and caramel with tangs of blackberry, toast and marmalade in the finish.
HIGHLIGHT
Dark brown full bodied with smoky, nutty and biscuit chocolate..
HIGHLIGHT
Caramel, pumpkin pie, cinnamon nutmeg, warming ginger.
PRICE
£136.05
PRICE
£121.31
PRICE
£125.68
Wadworth & Co Ltd
Sharp's Brewery Ltd
Hook Norton Brewery
Treacle Treat
Cornish Coaster
Flagship
STYLE
Premium Ale ABV 4.2%
STYLE
Golden Ale ABV 3.6%
STYLE
IPA ABV 5.3%
SEE
Devilishly dark
SEE
Copper
SEE
Light bronze
SMELL
Rich, fruity, liquorice
SMELL
Orange, pineapple, floral
SMELL
Marmalade
TASTE
Treacle, molasses
TASTE
Grapefruit, dry finish
TASTE
Full, rich, orange, zest
BITTER
BITTER
BITTER
SWEET
SWEET
SWEET
HIGHLIGHT
Brewed with Target hops and 4 different malts Treacle Treat is a dark Autumnal ale. The treacle gives this beer a fruity nose and added sweetness.
HIGHLIGHT
The fresh aroma of hops blends seamlessly with fruity-sweet notes. This hoppy bitterness is complemented by a light, almost honeyed malty sweetness.
HIGHLIGHT
An Indian Pale Ale with a fruity mouth feel and a distinctive sweet aroma.
PRICE
£128.68
PRICE
£119.40
PRICE
£137.09
Camerons Brewery Ltd
Butcombe Brewery Ltd
Black Sheep Brewery Plc
Thirst Blood
Forty Two
Rye Mild
STYLE
US Red Rye ABV 4.3%
STYLE
Session Black IPA ABV 4.2%
STYLE
Exclusive Online Deal Available
Modern Session Mild ABV 4.1%
Red
SEE
Black
SEE
Dark ruby
SMELL
Cinnamon, orange peel
SMELL
Citrus, stonefruit, roasted
SMELL
Fruit, pine, roast
TASTE
Bitter, fruity
TASTE
Roasted caramel, bitter
TASTE
Dry, raisin, zesty
SEE
BITTER SWEET
HIGHLIGHT
Martin Dutoy has created this devilish red ale for our October guest. Akin to American red rye beer, it has a rye bread flavour mingled with hoppy grapefruit.
PRICE
£124.88
BITTER
BITTER
SWEET
SWEET
october deals
HIGHLIGHT
HIGHLIGHT
Roasted and caramel characters balance the huge hopping rate of this Black IPA to create a surprisingly drinkable black ale.
HIGHLIGHT
Rye Mild is brewed with a balance of darker malts and roasted rye for a distinct, slightly spicy flavour whilst Chinook & Challenger hops provide a light fruity nose.
PRICE
£113.13
PRICE
£115.38
39
BRITVIC 125ML AND 200ML MIXERS AND JUICES DEALS
BUY 4 125ML GET
ONE FREE
*
BUY 3 200ML GET
ONE FREE
**
“Highest possible “Exceptional” accolade from the renowned International Taste and Quality Institute (iTQi)”
BRV391355_17
Terms and conditions: *Three deals per customer per week. Qualifying range includes any from the Britvic 125ml mixers and juices range. Free case is any from the 125ml mixer range only. While stocks last. **Three deals per customer per week. Qualifying range is any from the Britvic 200ml mixers and juices range. Free case is any from the 200ml mixer range only. Promoter: Britvic Soft Drinks, Breakspear Way, Breakspear Park, Hemel Hempstead HP2 4TZ