Enterprise deals & ideas - March & April 2016 by Stonegate Group

enterpriselive edition March & April 2016

enterpriselive 2016 Your guide to the trade shows

Community Heroes Community Heroes Awards 2016

FREE POS

SEE PAGE 38

FREE POS

SEE PAGE 40

Key dates for spring Helping you to make the most of Easter and St George’s Day

SAVE £1.00 SEE PAGE 52

SAVE £1.00 SEE PAGE 53

BUY ONE KEG GET ONE FREE ON YOUR FIRST HOP HOUSE 13 KEG INSTALLATION

The GUINNESS word, HARP device and associated logos are trademarks. © Guinness & Co. 2015

2 39289_GU_Brochure Feature_268x178.indd 1

04/12/2015 15:23

Welcome to this bumper issue of deals&ideas, your guide to enterpriselive 2016 which kicks off on the 23rd February at Olympia London, with key dates across the UK until 10 th March. Don’t miss out on meeting with suppliers and key connections, exclusive show deals, voucher books worth £1000’s and the chance to sample exciting new products. There’s something for everyone, so book your place today! Key events coming up include Easter weekend and St George’s Day. Read on for our dedicated features offering inspiration to help boost your spring sales! The Enterprise Team

MARCH & APRIL 2016 FEATURED 6 PUB & BAR AWARDS Helpful tips for a successful entry

8 ENTERPRISELIVE 2016 Your guide to the shows

14 DRIVING FOOTFALL THIS SPRING

0845 601 1602

Recruitment and training:

0800 953 0072

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

Easter & St George's Day

16 MAKING THE MOST OF BANK HOLIDAYS Tips to make the most of the holiday weekend

REGULARS 4 BUSINESS NEWS 7 ALE OF THE MONTH 22 SPORT 24 APRIL CALENDAR 26 MAY CALENDAR 32 PUBLICAN NEWS 36 PUB OPPORTUNITIES 37 DEALS

17 THE QUEEN'S BIRTHDAY Celebrate with a boost in trade 18 THERE'S A BEER FOR THAT Beer and food pairing with sommelier Annabel Smith

19 CIDER FESTIVAL

Driving footfall with cider

ST GEORGE'S DAY

20 SEASONAL MENU PLANNING How to profit from lighter dishes 29 TRIPADVISOR

Make the most of online reviews

30 COMMUNITY HEROES

SEE PAGE 15

The launch of this year's awards

Business news Get ready for new bank notes The new notes will be printed on polymer - which is cleaner, more durable and more secure than paper – incorporating advanced security features that make them more difficult to counterfeit. Polymer is a thin and flexible plastic material that fits into wallets and purses just like paper notes. Pubs will soon need to get ready for the new ‘plastic’ five and ten pound notes, with new awareness tools now available from the Bank of England. The BBPA, which has been sitting on a working group advising on the roll-out of the new fivers and tenners, says pubs

Changes in insurance premium tax The Government has announced that insurance premium tax is going to rise from 6% to 9.5% for any policies issued after the 1st March 2016. If your policy is approaching its renewal date, you might want to consider setting up your next policy before 1st March to avoid the increase and save some money.

need to prepare – machines will need to be updated and staff trained to recognise the new notes and their new security features.

The Bank of England will be unveiling

A new £5 note will be issued by the Bank of England in September, and will be followed by a new £10 note in 2017 and new £20 note by 2020.

before the issue date, and a range of

the full design and security features for the new £5 note around three months training materials will be available. Visit bankofengland.co.uk/ banknotes for more details

TripAdvisor launches new app TripAdvisor has launched an app that will help customers to browse reviews and make bookings via their smartphones. The TripAdvisor app for Windows 10 will be available across desktop, tablet and mobile, and will be pre-loaded on millions of Windows 10 compatible devices in 2016. The app showcases more than 290 million user reviews and opinions of hotels, restaurants and attractions, and over 46 million photos. It also features TripAdvisor’s instant booking

platform, which allows customers to easily compare options, check prices and book visits. The TripAdvisor app, already available on iOS and Android devices, has amassed 215 million downloads to date – making it the world’s most popular travel app. For tips on how to make the most of online review sites, including TripAdvisor, see our feature on page 29.

For more information, contact your regional manager or Charlotte Vedmore, insurance manager at Enterprise Inns.

Coming up this month... Mother’s Day 6th March

64% of families would celebrate Mother’s Day in a pub*. Offer deals on food and drink to see sales soar across the entire weekend.

Rugby 6 Nations 12th 13th 19th March

With home nation matches across two weekends in March, don’t miss out on this footfall driving sporting event.

Easter Weekend

25th, 27th and 28th March

24% of people would go to the pub over Easter*. Welcome families and friends who want to unwind over this four-day weekend!

St George’s Day 23rd April

Falling on a Saturday, celebrate all things English to appeal to patriotic customers.

Source: *Carlsberg Consumer Insights Report 2014

Arrivals

The search for the 2016 Diageo National Pubwatch winner begins The 2016 Diageo National Pubwatch Awards are now open. Now in their fifth year, the Pubwatch awards are designed to recognise the work being undertaken by local Pubwatch schemes across the UK to improve safety and the pub experience for everyone. The winners are selected by a panel of National Pubwatch members and industry experts. Steve Baker, Chairman of National Pubwatch, said: â&#x20AC;&#x153;The Diageo National Pubwatch Awards recognise the hard work of local Pubwatch schemes throughout the UK and their efforts to provide safe drinking environments for customers and staff. Previous awards have highlighted some exceptional good practice from local Pubwatch Schemes and how they are working hard to make town centres safer. I am excited to kick off the 2016 search for schemes that have made an outstanding contribution to their community, and look forward to celebrating with the winners later this year.â&#x20AC;? For more information, and to enter, visit nationalpubwatch.org.uk

Long Man Best Bitter 9g cask 4.0% ABV Available to southern depots only. Perfectly balanced with a complex bittersweet malty taste, fragrant hops and a characteristic long deep finish. A traditional Sussex style Best Bitter.

Caledonian Three Hop 30L keg 4.5% ABV Available nationally. Change in keg size from 50L. Deep gold beer, spicy, honey and mint aromas. Fresh spice flavours & herbal flavours. Lingering lemony then spicy finish.

RE-BRAND Freedom Authentic 11g keg 4% ABV Previously Freedom Four. Available nationally. An authentic English lager with a citrus nose, sweet malt and toasted cereal taste and a bitter finish.

RE-BRAND - Freedom Organic Helles 11g keg 4.8% ABV Previously Freedom Organic. Available nationally. A traditional Bavarian Helles lager. Floral hop aroma with a balance of sweet malt and crisp bitter finish.

Thatchers Somerset Haze 50L keg 4.5% ABV Available to southern depots only. A cloudy premium cider crafted with Discovery, Falstaff, Gala and Jonagold apples. WKD Blush 24 x 275ml 4.0% ABV Available nationally. Sparkling fortified alcoholic premix, blending passion fruit and other delicious fruit flavours. Red Square Sloe 70cl 20% ABV and Red Square Toffee 70cl 20% ABV Available nationally. Made from 100% pure grain, Red Square vodka is seven times distilled, to produce a smooth, crisp taste. Bacardi Carta Negra 70cl 40% ABV Available nationally. A dark and intense rum that captures the bold flavours of oak, orange peel and sweet molasses. J2O Flamingo Fling 24 x 275ml NRB Available nationally. Sweet grape flavour with pungent floral lychee notes. No taints or off notes. Franklin & Sons Soft Drinks and Tonics Range Available nationally. A range of premium soft drinks and tonics, crafted specifically to the adult palate; Apple & Rhubarb, Dandelion & Burdock, Lemonade & Elderflower, Strawberry & Raspberry and Ginger Beer. Pepsi 7L BIB Pub Co, Diet Pepsi 7L BIB Pub Co, R Whites Lemonade 7L BIB Pub Co Available nationally. Change to Pub Co packaging.

Crabbie's Light Ginger Beer 12 x 500ml NRB 2.8% ABV Available nationally. All the unique attributes of our Original Ginger Beer, but lighter and less gingery, for a more approachable drink that you can enjoy for longer. WKD Shot Fiery 70cl bottle 15% ABV Available nationally. Fire up your senses with a 15% ABV mix of mango and chilli. For those that like it hot.

Bacardi Carta Fuego 70cl 40% ABV Available nationally. Bold and smooth, capturing tropical flavours.

Jack Daniels Tennessee Fire 70cl 40% ABV A blend of red hot cinnamon liqueur with the smooth character of Jack Daniel's Old No. 7. Pepsi Max 24 x 200ml NRB Available nationally. Lingering sweetness with citrus flavours remaining, leading to gentle caramel cues. Monster Export 12 x 355ml cans and Monster Ultra 12 x 355ml cans Available nationally. Traditional energy drink re-formulated specifically for the On-Premise in our new 355ml can designed to drive energy serve innovation. Orangina Light 12 x 250ml NRB Available nationally. Lightly sparkling orange juice drink with hints of other citrus fruit including pulp.

Departures Maison Des Bretons Red 1.5L 12% ABV, Lyric Sangiovese 75cl 12.5% ABV, Grant Burge Holy Trinity 75cl 14.5% ABV, WKD Brazilian NRB 24 x 275ml case 4% ABV, Gruner Veltliner Lossterrassen Kamptal Gobelsburger 75cl 12% ABV, Staropramen 30L keg 5% ABV, Crabbie's Raspberry & Rhubarb 12 x 330ml NRB 4% ABV, Crabbie's Fruits Black Cherry 12 x 330ml NRB 4% ABV, Moreau Coteaux Bourgogne Pinot Noir 75cl 12.5% ABV, Morgon Pascal Clement 75cl 15% ABV, Wells Dogfish Head DNA 30L keg 4.5% ABV and Wells Dogfish Head DNA 12 x 330ml NRB 4.5% ABV *Please speak to your customer account manager for details of exact availability

ENTRIES NOW OPEN The all-new National Pub & Bar Awards, launched by Pub & Bar magazine, celebrate retailing excellence and the unwavering service showcased across the industry.

Sponsored by Enterprise Inns and Pepsi MAX and in association with the BBPA and the ALMR, the National Pub & Bar Awards are now open for entry. Download your entry form by visiting nationalpubandbarawards.co.uk

Closing date for entries 18th March 2016

From perfect service to product range, bar design or environmental credentials, 86 county winners will be judged on all the aspects required to provide ultimate hospitality to customers. County winners will be entered into and invited to the National Pub & Bar Awards Grand Final, which takes place at London’s BAFTA theatre on Tuesday 24th May 2016, where 12 regional winners and one overall National Pub & Bar of the Year will be announced.

There are brilliant pubs all over the country, and these awards from Pub & Bar promise to be an exciting new way for the industry to celebrate pubs in every region, and a real boost for these venues. We can all learn from these great success stories. Brigid Simmonds, CEO of the BBPA

Tips for a successful award entry R Make sure you have a

good understanding of the category you’re entering – avoid submitting information that’s not relevant.

R But… include all the

information requested.

R Be exciting and

innovative! Judges will have thousands of entries to read, so catch their eye by standing out from the competition

R Provide plenty of

evidence to back up your entry, from customer testimonials to financial results.

R Be passionate and sell

your pub to the judges. It’s your time to shine!

TO ORDER SEE 'ON THE DRAY' PAGE 46

Woodforde’s Reedlighter Brewers of beer for 35 years using the finest Norfolk malting barley, whole flower hops and water from its own wells, Woodforde's is one of a handful of brewers to have brewed two Champion Beers of Britain and was voted Brewery of the Year by the Good Pub Guide 2015. What is the inspiration behind Reedlighter? Our aim is to marry tradition and innovation. Reedlighters are traditional boats which carry away the reeds after the harvest on the Norfolk Broads, and being a ‘lighter’ beer (in colour) the name takes on a second meaning. This beer is Woodforde’s unique take on the popularity of the pale ale style.

MAR

What are the main ingredients? Brewed with a blend of five hop varieties for its bold hop character, including Summit, Centennial and English Goldings. This is balanced against a complex malt base of Maris Otter (the Rolls Royce

of malting barley, grown and malted in Norfolk), lager malt and malted wheat. What does it taste like? Deliciously drinkable and refreshing! Reedlighter is bursting with notes of lemon and grapefruit with a medium crisp, clean finish. Who will this beer appeal to? As with all our beers, it’s extremely balanced so it will appeal to traditional real ale fans who appreciate the skill behind a balanced pint as well as those who enjoy a hoppier brew!

TO ORDER

Wadworth St George & The Dragon For 2016, Wadworth have refreshed their beer pump clips (see page 54) to inject energy and excitement into their products, potentially widening their reach to a growing younger target audience whilst retaining existing drinkers, by offering a more engaging and contemporary brand presentation. What is the inspiration behind St George & The Dragon? The beer was originally brewed by Trevor Holmes, an ex head brewer at Wadworth and previously at Watney, Manns & Truman, to celebrate the English Patron Saint and the Six Nations Rugby. What are the main ingredients? A blend of Pale Ale, Amber & Crystal malts and Whitbread Golden Variety & Bramling Cross hops, which have been combined with exceptional brewing quality to deliver this excellent beer.

SEE 'ON THE DRAY' PAGE 54

What does it taste like? A full-bodied beer with a fiery amber hue packed with robust bitterness. It’s crisp and tangy on the palate, leading to a long, dry and slight biscuit finish, courtesy of the infrequently used Amber malt. This well-rounded, moreish beer has a great aroma of orange and blackcurrant. Who will this beer appeal to? St George and the Dragon is a traditional English ale and will appeal to a broad range of drinkers across the ale market and to all age groups.

APR

Don't miss: 2016

With a programme of industry experts on hand to offer advice on a wide range of business critical issues, and major suppliers to the trade exhibiting their latest products and innovations, enterpriselive 2016 is not to be missed!

REGISTER NOW TO ATTEND enterpriseinns.com/ enterpriselive Find us on Facebook for regular updates on suppliers and other show news at facebook.com/enterpriselive 8

There’s a Beer for That Clinic

Gaming

NEW FOR 2016 During the trade shows, we will unveil an exciting new partnership with Annabel Smith, Enterprise Inns' new beer sommelier.

Gamestec, the UK's Number 1 supplier of electronic entertainment to pubs will be advising how pubs can maximise profits from game machine technology.

Annabel will be a hosting a series of beer clinics in association with There’s a Beer for That offering advice about beer styles and beer and food matching.

Sport

Got a question for Annabel? Email her at beersommelier@ enterpriseinns.com

Looking to make the most of televised sport? Don’t miss advice from Sky Sports, who will also offer advice on planning for Euro 2016.

Diageo Bar Academy

Food

The Diageo team will be sharing their expertise on back bar best practice, spirits ranging and the perfect serve.

Enterprise food partner, Booker, will be discussing food development trends and offering tips on seasonal menu planning on the main stage.

Technology Mark Daniels, from Inapub, will be taking to the main stage at each of the shows, discussing website best practice and offering advice on social media marketing for pubs.

DON'T MISS... The team from British Street Food at Olympia, offering the chance to sample some of the latest on-trend food and discuss pub food takeover opportunities.

TIMETABLE OF EVENTS Central Indoor Area

Stage

Booker Demo Kitchen

Diageo

11.00 Captain Morgan

Olympia:

Advice sessions throughout the day including beat the Diageo barman to win a premium bottle of spirit

11.20 Urban Comedy*

11.00 Burgers

There’s a Beer for That clinic

12.20 Mark Daniels, Inapub

12.00 There’s a Beer for That

14.20 Urban Comedy*

12.30 Annabel Smith 14.00 There’s a Beer for That 15.00 Annabel Smith

11.40 Gamestec 12.00 Sky 14.00 Captain Morgan 14.40 Mark Daniels, Inapub

12.30 Steaks 14.00 Fish & Chips 15.30 Steaks 17.00 Medley

All other shows: 11.00 Burgers 12.30 Steaks

15.20 Sky

14.00 Fish & Chips

15.40 Mark Daniels, Inapub

15.30 Medley

*Leeds & Manchester shows only

A guide to 2016 enterpriselive 2016 is set to be bigger and better than ever before, with over 160 key suppliers to the pub trade exhibiting across all six shows â&#x20AC;&#x201C; making it a must attend event if youâ&#x20AC;&#x2122;re looking to stand out from the competition and build a successful pub business.

WHO'S NEW FOR 2016? Following feedback from previous enterpriselive events, this year's attendees can meet with more new suppliers, across more business sectors than ever before. Visit your local trade show to meet with regional breweries, and back-office functions including technology suppliers, financial advisors and legal services.

Also attending are big-name brands from across the on-trade sector, including AB InBev, Bacardi Brands, Carlsberg, WalkersPepsico and many more.

From power brands to regional producers and brewers, equipment suppliers to technology services, thereâ&#x20AC;&#x2122;s something for everyone at this year's shows. Register today to attend, and take advantage of hundreds of business benefits, exclusive deals and support and advice from a whole host of industry experts.

BIG BRANDS, BIG SAVINGS!

FREE STOCK – get a free case when you buy eight cases across the selected range

SAVE £4.00 off every case from the selected packaged beer & cider range plus free POS when you buy five cases

FREE CARLING POS and support including free line cleaner, glassware and barware.

FREE GLASSWARE & POS when you buy two 9g casks

DON'T MISS... MARKETPLACE

N EW

Created as a concise, single reference point for key requirements for your pub, don’t miss Marketplace, a new directory available in the enterprise zone containing an extensive range of products and services at competitive prices.

enterpriseinns.com/enterpriselive Find us on Facebook for regular updates on suppliers and other show news at facebook.com/enterpriselive

2016 taste the difference Join us at enterpriselive to meet with market-leading brands and new suppliers to the pub trade, who will be showcasing the latest innovations in food and drink and offering advice on what to stock for 2016. Drinks Join Diageo on stand to sample Guinness Hop House 13, a double-hopped 5% ABV lager made with Irish barley and aromatic hops, which launched late in 2015. There’s also a host of prizes up for grabs and a few big surprises on the day too Carlsberg will be presenting its full range of draft and packaged lines, and will be offering show-only discounts at each event. Don’t miss your chance to win some branded POS for your pub garden

enterpriseinns.com/enterpriselive Find us on Facebook for regular updates on suppliers and other show news at facebook.com/enterpriselive

Premium soft-drink providers Frobisher’s make their first appearance at enterpriselive this year, offering advice on the growing premium softdrink market. Try their fresh, bottled juices and fusion range, which launched in 2015 Otter Brewery will be sampling their CAMRA Gold award-winning 4% Otter Amber Cask Ale at all six trade shows

Menu solutions

Snacks and Nibbles

Enterprise Inns' food partners, Booker Makro, will be showcasing their fantastic range of quality food and produce at every event. Meet the development team to discuss your catering needs and sample their produce.

Bar snacks and nibbles are essential sources of revenue for any pub, and are a great way to upsell on drink purchases. From big-name brands to niche suppliers to the pub trade, there’s something for everyone.

Highlights include… • Live cooking demonstrations from the Booker Development Chefs, providing menu inspiration. See page 9 for events and timings • A free All About Food book, offering ideas and inspiration on what to serve in your pub. The manual takes care of the hard work, with advice on portion sizes, costs, suggested sell prices and most importantly cash margins that can be achieved, helping you build and develop your menus. Bring your enterpriselive voucher book to the stand to collect your free vouchers for extra mature steaks and premium gourmet chips

The UK's #1 crisp and snack brand, Walkers, will be offering advice on the latest crisp and snack trends including best sellers and new product development. Visit their stand to sample the new Market Deli range, and other classic Walkers flavours The Snaffling Pig pork crackling range is made up of 11 flavours, from Black Pepper & Sea Salt to Ghost Chilli based Pig of Doom! For exclusive product discounts and a chance to taste the range, visit their stand Edgar's Choice will be showcasing its full range of premium-quality bar snacks, including coated nuts, pretzel pieces, marinated olives and chilli rice crackers! Discounts will be available exclusively to enterpriselive visitors, and one lucky Publican will win a year’s supply of nibbles

FOR GREAT DEALS ON FOOD FROM BOOKER SEE PAGE 21

DRIVING FOOTFALL this

Spring Plan ahead now to make the most of two key footfall-driving events this spring, Easter and St George’s Day. Dates for the diary… 25th March

Good Friday

27th March

Easter Sunday

28th March

Easter Monday

Easter is the first opportunity since Christmas that many customers get to unwind over a few days and spend time with friends and family, plus it’s the school holidays. In addition, most shops are closed by law on Easter Sunday, so customers will have more time to spend on other

Easter-Bank

Holiday.pdf

26/11/2015

10:06

Easter-Kids

Eat Free.pdf

26/11/2015

14:12

Celebrate

CMY

bank holiday

CMY

with us

FREE

Point of Sale Speak to your regional manager or customer account manager for more details

leisure activities. Host events that are fun for everyone looking to get together at the pub. From egg hunts to Easter bonnet competitions, to live music and entertainment, a day-to-night schedule will encourage additional custom. Deals on a range of drinks will encourage customers to spend more time in your pub and visit more than once over the four-day break. Visit your local enterpriselive to stock up on exclusive show offers. Don’t forget soft drinks for children and non-drinkers. If you have a food offer, traditionally fish dishes are served on Good Friday, and roast dinners will be popular on Easter Sunday.

24% of people would go to the pub at Easter*

Meal deals, especially family dining offers, will be attractive over the expensive Easter season. Include offers like 'children eat free' or 'children eat for £1' when dining with adults. In anticipation of warmer temperatures, prepare your outside area with a tidy up of weeds and winter debris. Bring the outside in with fresh flowers on your tables for a seasonal feel. Daffodils are a really cheap way to brighten up your bar and restaurant.

Date for the diary… 23rd April 2016

St George's Day England’s national day falls on a Saturday this year, and it just happens to be FA Cup Semi-Final weekend, which should be a recipe for busy pubs across the country.

12% of people would go to the pub to celebrate St George’s Day*

St George’s Day is a great reason for friends and family to get together. Customers will be feeling especially patriotic, so themed events will be a huge draw, from quizzes to karaoke, to entertainment in the form of British band tribute acts or Morris dancers. Deck your pub in

St George themed bunting and flags to get behind the national mood.

PR A4 George's

How can we help? • Easter and St George’s Day Point of Sale Kit • Drinks promotions available both online and in deals&ideas • Themed food deals from Booker

1 18/11/2015

16:23

PR A2 Georges

Deals on British beers and ales will be really profitable. Ben Howe, from Charles Wells, says St George’s Day is a great sales driver for spring. “Over the last couple of years we had lots of occasions and excuses to go to the pub, like the Royal Wedding and Jubilee. This saw lots of good old fashioned British fun. 2016 will see a return of these activities as we have the Queen’s 90th Birthday, Olympics, Euros and a St. George’s weekend to get stuck into! So hopefully lots of reasons to get that bunting back out and see beer sales soar throughout the year!” Offer your customers a taste of tradition with special edition, English themed menus. Include classics like pies and stews, fish and chips and sausage and mash.

Day menu v3.pdf

Day v4.pdf 1 18/11/2015

16:17

FREE

Point of Sale Speak to your regional manager or customer account manager for more details

Don't miss! Free Bombardier POS packs and deals on this truly British beer!

FREE POS SEE PAGE 48

• Digital assets for social media and website use Contact your regional manager for more details

Source: *Carlsberg Consumer Insights Report 2014

MAKING THE MOST OF

Bank

s y a d i l Ho With a staggering 43% of people stating they would go to the pub to celebrate bank holiday*, plan ahead to attract additional footfall and sales revenue from customers on the Sunday evening, a traditionally quieter night of the week, and Monday too.

Dates for the diary… 2nd May

Early May bank holiday

30th May

Spring bank holiday

Perfect promotions Drive sales with offers on bottles and pitchers of beer, wine, cocktails and soft drinks for children. Tailor your offers to appeal to a broad demographic of customers over the long weekend. Festival fun Plan a festival over the weekend with different events each day including live music, comedy and family-friendly entertainment. Beer and cider festivals will draw in additional trade and are a great way to encourage customers to try something new. See our article on page 19 for more inspiration. Family friendly The spring bank holiday on the 30th May falls over half term. Run events across the week to encourage family

custom. Consider a set price menu, or a “Children Eat Free” promotion to encourage families to dine with you. Host a roast With no work on Monday, bars and restaurants will be busier than ever over bank holiday. Offer roast dinners on Sunday and meal deals on Monday to entice customers back. Hog roasts and barbecues are a crowd pleasing catering solution – great British weather permitting! Weather proof your pub Make sure you have a wet weather contingency plan in place. Bank holidays are renowned for being a wash out, so if you’re hosting any outdoor events make sure you have a plan in place for taking the event inside. Be social Facebook and Twitter are a great way to get your message further afield. Keep customers interested by releasing teaser information for each day over the bank holiday.

Celebrate

IDAY BANK HDOWLITH US WEEKEN BANK H WEEKENDOLIDAY W ITH US

FREE

Point of Sale Speak to your regional manager or customer account manager for more details

How can we help? • Free Bank Holiday Point of Sale Kit • Drinks promotions available both online and in deals&ideas • Visit liveandloud.com for live entertainment inspiration • 100 Whippersnapper Kids activity sheets for £4.99 per month whippersnapperkids.com • Digital assets for social media and website use Contact your regional manager for more details

Source: *Carlsberg UK’s Consumer Insights report 2014

TH AY EQ D H UEEN ’S 90TH BIRT This May, we celebrate Her Majesty the Queen’s 90th Birthday, with festivities planned across the UK. Host your own event to bring your local community together and encourage customers to visit the pub to honour Britain’s longest-serving monarch. Date for the diary... 12th - 15th May Best of British: Offer deals on British beers, ales and wines, as well as a themed menu of traditional British dishes. Include national favourites like fish ans chips and Sunday roasts.

LR A3 Afternoon Tea Queens

17:19 90th Poster v2.pdf 1 16/11/2015

LR A3 Queens 90th

Poster v2.pdf 1 16/11/2015 16:23

FREE

Point of Sale Speak to your regional manager or customer account manager for more details

Street celebrations Organise a street-style party to unite your local community and attract new and existing customers into your pub. Union Jack bunting, chequered table cloths and classic picnic food will make people feel especially patriotic. If you don’t have a kitchen, ask customers to bring their favourite dishes along…scotch egg anyone? Time for tea Afternoon tea has become increasingly fashionable in recent years. Fresh scones and triangle sandwiches pair perfectly with sparkling wines like Prosecco. Offer a regally themed afternoon-tea menu to tie in with the national mood. Royal family Welcome families into your pub with a series of themed events and deals on food and drink that appeal to all ages. Fancy dress competitions will be a big draw for little ones – encourage them to dress to impress as a member of the monarchy, past or present!

How can we help? • Free 90th Birthday POS kit • Drinks promotions online and in deals&ideas • British themed food promotions from Booker • 10% discount on themed decorations via peeks.co.uk • Digital assets for social media and website use Contact your regional manager for more details

Why not invite customers to celebrate with a pint of Queen Bee?

TO ORDER SEE 'ON THE DRAY' PAGE 54

Britain’s Beer Alliance backs a campaign called ‘There’s a Beer for That’ – created to celebrate the diversity, quality and versatility of our national drink. There are more breweries in the UK now than any time since the 1930’s, with over 1,700 at the last count. We now have more beer styles and brands than any other time in history. Drinkers are increasingly choosing beer over wine in every country in the world, but why has this happened?

”It’s time for a beer renaissance", says Beer Sommelier, Annabel Smith, and here’s why… "Beer is being rediscovered as a drink of choice for a new generation of drinkers and at the moment, the beer industry is one of the most exciting, diverse, vibrant and innovative trades in the world.

First off, there is an increased demand for natural ingredients in the food and drink we consume, and provenance of food and drink is more important to customers than ever before. Then there’s the sociability aspect - beer drinkers talk to each other in the pub about beer (partly because there is such a huge diversity of colours, flavours and styles, one to suit every palate). Not all beer is ‘brown and bitter’!

Of course the quality of beer – especially draught – has improved dramatically over the past decade. There is a real trend for quality over quantity – drinkers not settling for anything less than perfection and are prepared to pay for it. Beer paired with food? This doesn’t have to mean a multi-course fine dining experience. What could be better than a plate of good cheese and cured meats with a glass of beer?" For more information, plus advice on food pairing, range and much more, visit beerforthat.com

FOR FOOD MATCHING SUGGESTIONS SEE PAGE 55

TRY OUR NEW CIDERS CI DER FES TIVAL

Cider is a drink for all seasons, although its crisp, refreshing taste makes it particularly popular over the summer months. Hosting a cider festival is a great way to drive footfall during quieter trading periods, and get customers interested in your cider range, driving sales of this popular drink. Mike Hogg, from Westons Cider, agrees. “The cider category has seen a massive uplift in recent years, with two out of three adults classing themselves as cider drinkers**. Cider festivals will positively impact your profits, and can be held both indoors and outside, so are virtually weather-proof!” Follow these simple steps to make the most of the cider revival… Stock an interesting & varied range Provide a diverse and interesting range based on draught, packaged, cloudy, clear, apple and fruit ciders. Consider regional ans local styles too as these add different levels of interest. Impart your knowledge Make sure your team is knowledgeable, engaging and able to recommend with confidence. Provide interesting and factual tasting notes and cider maker

FREE POS SEE PAGE 40

credentials. Customers love to absorb information and enjoy sharing their new discoveries with others. Be adventurous with serves Consider smaller sampling sizes like flights, schooners and 1/3rds, which create opportunities to trade up and responsibly extend a drinker's capacity to sample more styles. Add value For an upsell opportunity, create a complimentary cider menu – it works particularly well with cheese, pork dishes and believe it or not, curry.

52% of men and 48% of women have drunk cider in the last 2 weeks*

Festival fun Don’t forget the entertainment – encourage customers to stay in your pub a little longer whilst listening to live music, open mic or comedy. Board games are an easy way to increase dwell time, especially in smaller premises.

TRY OUR NEW CIDERS

FREE

Point of Sale Speak to your regional manager or customer account manager for more details

All summer long we’ll be offering you tips and advice on hosting a cider festival. If you’ve been inspired, email us with details and photos of your event, and your pub could feature in deals&ideas magazine. Check back next month for the full cider festival product line up!

How can we help? • Free Cider Festival Point of Sale Kit • Draught and packaged promotions available both online and in deals&ideas • Personalised banners available to purchase from RMT & PROPS • Digital assets for social media and website use • Cider Festival Making the Most of Guide • New product listings will be available from April to end of September Contact your regional manager for more details

Sources: *Pub & Bar Cider Report July 2015 **Publican’s Morning Advertiser March 2015 – Cider Trends

SEASONAL MENU PLANNING As we move into spring through to summer, refresh your menu by phasing out heartier winter dishes, as the brighter weather leads people to choose less heavy options. Many customers also start to make healthier choices in the spring, preparing for their “summer ready” body. Lighter meals can also help to bring in female clientele.

Fish, warm salads and dishes packed with vegetables will be popular choices. Diners are also becoming increasingly interested in the provenance of their food choices, so try and include dishes on your menu that include local produce.

Earn up to 7% cash back from Booker a*nd Makro

What’s new? Superfoods are very on trend at the moment, foods that are high in proteins, antioxidants and nutrients. There are a few whacky ones, but simple foods that are considered super include: P Broccoli P Beetroot P Salmon P Spinach

P Avocado P Pomegranate P Most nuts and pulses

Simply add a few of the above to your salads and start serving some superfoods!

Guide to promotions PROMOTE your new

season specials on A-boards, chalkboards and tent cards on tables

KEEP IT LOCAL

Customers often choose dishes based upon their provenance

SHARE images of new dishes via social media to attract customers

Talk it up

be descriptive on your menu to create a sense of premium

ENJOY

exclusive discounts with

Enterprise Food Club

at *Available to all Enterprise Publicans, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only

VISIT BRAKE.CO.UK/ ENTERPRISEFOODCLUB AND QUOTE "ENTERPRISE"

Bookers recommend adding these light, fresh and lower calorie dishes to your repertoire this season:

HONEY BAKED GOATS CHEESE SALAD • Florette Leafy Rocket Salad Booker code: M076639 Price/Size: £2.99/450g • Soignon Goats Log Booker code: M165687 Price/Size: £6.99/1kg • Farm Fresh Braeburn Apples Booker code: M958009 Price/Size: £2.99/2kg • Chef's Larder Lime Juice Booker code: M088809 Price/Size: £2.15/1litre • Chef's Larder Clear Honey Booker code: M135825 Price/Size: £5.49/1kg

Farm Fresh Red Grapes Booker code: M137645 Price/Size: £1.70/500g • Chef's Larder Thyme Booker code: M129596 Price/Size: £2.69/200g

COST PER PORTION:

•

£0.72

SUGGESTED SELL PRICE

£3.49

£3.99

£4.49

% PROFIT

75% £2.19

78% £2.61

81% £3.02

CASH PROFIT

LEMON & HERB TOPPED SALMON ON LEMON & COURGETTE COUS COUS • Fresh

Salmon Fillets

Booker code: M165382 Price/Size: £19.99/2kg

• Maggi Lemon & Herb Crunchy Bake Seasoned Crumb Coating Booker code: M179657 Price/Size: £6.99/1kg • Chef's Larder Cous Cous Booker code: M107377 Price/Size: £2.65/2kg • Farm Fresh Courgettes Booker code: M103256 Price/Size: £3.49/1kg • Farm Fresh Lemons

COST PER PORTION:

£1.42

Booker code: M097149 Price/Size: £2.99/10 lemons • Knorr

Clear Fish Paste Bouillon

Booker code: M017078 Price/Size: £13.99/1kg • Farm Fresh Flat Parsley Booker code: M138053 Price/Size: £1.25/100g

SUGGESTED SELL PRICE

£5.99

£6.99

£7.99

% PROFIT

60% £3.01

66% £3.85

70% £4.68

CASH PROFIT

STICKY CHICKEN KEBABS SERVED WITH RICE • Chef's Essentials Fresh Chicken Breast Fillets

Booker code: M147180 Price/Size: £19.99/5kg

• Mixed

Peppers

Booker code: M107803 Price/Size: £3.25/6 peppers

• Onions Booker code: M116714 Price/Size: £7.99/10kg • Lakeland Salted Butter Booker code: M126113 Price/Size: £1.00/250g • Chef's Larder Garlic Puree Booker code: M083887 Price/Size: £6.29/1.2kg • Farm Fresh Lemons

COST PER PORTION:

£1.42

Booker code: M097149 Price/Size: £2.99/10 lemons

SUGGESTED SELL PRICE

£5.99

£6.99

£7.99

% PROFIT

72% £3.58

76% £4.41

79% £5.25

CASH PROFIT

• Tate & Lyle Fairtrade Mediterranean Inspired Light Soft Brown Cane Sugar Booker code: M187995 Price/Size: £5.59/2.5kg • Jena 200 Kebab Skewers Booker code: M184800 Price/Size: £1.99/25cm

SP R T

THIS SPRING With 1.9 million adults watching live sport in pubs and bars every week*, providing your customers with a great viewing experience will boost business and encourage return visits from sports fans for months to come. 2016 is set to be huge in the world of sport, with the Euro’s and 2016 Olympics coming up this summer. Warm up your customers this spring by screening these key sporting fixtures, and showcasing your pub as the place for live sporting action.

Champions League 16th February – 28th May Sports drinkers are likely to stay in your pub for up to an additional 30 minutes longer**, and with fixtures scheduled weekly, the nations favourite sport will drive footfall to your pub all season. There’s nothing better than watching the match with a pint in hand. Deals on draught and bottled beers will stimulate additional sales.

Offers on buckets and jugs of beer will be a big draw groups of friends getting together to support their team, and help reduce wait time at the bar. Encourage purchases on food and drink before, during and after the match. 75% of football fans enjoy hot food during the game**, and 55% of customers would purchase snack foods like crisps and nuts***.

LR A3 Football

Finals Watch The

Games v1b.pdf

15:30 1 02/12/2015

LR A2 Guess The

Time Europa League

v1b.pdf 1 27/11/2015 15:36

Sports fans love to share their opinions and support online. Use your social media accounts to talk to your customers about upcoming sporting events.

FREE POS SEE PAGE 40

FREE

Point of Sale Speak to your regional manager or customer account manager for more details

Join us at enterpriselive to meet the team

Cheltenham Festival 15th – 18th March Grand National 9th April

Host your own Ladies Day. Racing is a popular sport with female customers. Stock up on Prosecco, and provide deals on jugs of Pimms.

Horse racing is the second biggest spectator sport in the UK. Showing racing events can help to attract customers to your pub during traditionally quieter day-parts, and presents a great profit opportunity.

Promote the races with free racing themed POS, available now.

Remember it’s illegal run bets in a licensed venue. Run a sweepstake for charity instead to create a raceday experience for your customers.

PR A2 Grand National

Sept 2015 v2.pdf

15:56 2 12/11/2015

Decorate your pub to add to the overall atmosphere - it helps customers get into the spirit and will encourage them to stay longer and spend more money.

PR A2 Grand

National

Sept 2015

v2.pdf

1 12/11/2015

15:56

Check out page 40 of the deals section for discounts on Crabbie's, the official drink sponsor of Royal Ascott. Guinness is a key sponsor of the Cheltenham Festival, and there’s exclusive offers on its stouts and porters available now. See page 50 of the deals section for more details.

FREE

Point of Sale Speak to your regional manager or customer account manager for more details

FREE POS SEE PAGE 40

Don't Forget... An online and mobile service, that tells fans which pubs are screening their favourite sporting events. Enterprise Publicans will receive an exclusive 15% discount to this popular service Visit matchpint.co.uk/bars for more information.

Twenty20 Cricket World Cup 11th March – 3rd April Attract cricket fans to your pub by screening this great British sport.

Sources: *Sky Sports ** Kantar Alcovision Dec 2010 *** him! Survey 2010

april

monday First delivery day for April deals

Golf: Masters USA 4th - 10 th April

UK Coffee Week 11th - 17th April

tuesday

First delivery day for May deals

wednesday

Football: UEFA Champions League Quarter-Final 1 5th - 7th April

Football: UEFA Champions League Quarter-Final 2 12 th - 14th April

National Garlic Day

Football: UEFA Champions League Semi-Final 1 26 th - 27th April

National Beer Day

Last order date for April online deals

Cider Festival Create an occasion to drive footfall on quieter trading periods in between Bank Holidays or after Father’s Day 61% of consumers would like to see more choice available (Pub & Bar’s Cider Report July 2015)

CI DER FEST IVAL

TRY OUR NEW CIDERS

Crabbie's Grand National The 2016 Grand National will start an hour later than previous years, at 17.15 pm Encourage customers to watch the race in the pub with race day offers on food and drink

St George's Day 12% of people would go to the pub to celebrate St George’s Day (Carlsberg UK’s Consumer Insights Report 2014) St George’s Day falls on a Saturday and coincides with the FA Cup semifinal weekend

7-9

thursday

friday

saturday

April Fool's Day Cricket: ICC World 20/20 1st - 3rd April

Football: League Trophy Final

Formula 1: Bahrain Grand Prix

Horse Racing: Crabbie's Grand National 7th - 9 th April

International Children's Book Day

sunday

May online deals available to order from today Queen's Birthday

Horse Racing: Crabbie's Grand National Race Day

Last delivery day for April deals

Formula 1: Chinese Grand Prix

London Marathon

St Georgeâ&#x20AC;&#x2122;s Day Football: FA Cup Semi-Final 23rd - 24th April

Football: UEFA Europa League Semi-Final 1

Tour De Yorkshire 29 th April - 1st May

London Marathon Add smoothies and shakes to your menu, for health-focused customers Do your bit by raising money for local people entering the race Publicans with a garden may like to set relay challenges in the lead-up to the event, to help get customers in the mood

Tour De Yorkshire

Football

Pubs on the race front should maximise outdoor seating to encourage customers to watch the race live. Televise the Tour to encourage customers to watch the race in the pub

29 - 1

Make sure you have a Sky Sports package to take advantage of extra footfall and sales from Champions League final matches Great opportunity to increase snack sales 25% of 25â&#x20AC;&#x201C;34-year-olds believe watching live sporting events should feel like an occasion (Mintel Report)

may

monday

May Day Bank Holiday

Food: National Vegetarian Week 16 th - 22nd May

First delivery day for June deals

Spring Bank Holiday Football: League 2 Play-Off Final

Formula 1

tuesday

Offer themed menus based on the race location to increase sales

Football: UEFA Champions League Semi-Final 2 3rd - 4th May

Bank Holidays 43% of people would go to the pub for Bank Holiday (Carlsberg UK’s Consumer Insights Report 2014) The Spring Bank Holiday on the 30 th May coincides with the UEFA Champions League Final and Football Championship Play-Off Final on Saturday 28 th May, the League 1 Play-Off Final and Monaco Grand Prix on Sunday 29 th May, and the League 2 Play-Off Final on the Spring Bank Holiday

Screen pre-race build up and post-race breakdown to increase customer dwell time

Football Finals 18% of people would go to the pub to watch the FA Cup Final and 15% to watch the Champions League Final (Carlsberg UK’s Consumer Insights Report 2014) 1.9 million adults watch live sport on a TV in a pub/bar at least once a week – @SkySportsPub

Last order date for May online deals Football: UEFA Europa League Final

834,000 people watched the Grand Prix in a pub or bar last year

wednesday

thursday

friday

Football: UEFA Europa League Semi-Final 2

Queenâ&#x20AC;&#x2122;s Birthday Celebration weekend 12th - 15th May

saturday

sunday

Football: Last day of Championship

Tour De Yorkshire Formula 1: Russian Grand Prix

Football: Premier League Final Games Formula 1: Spanish Grand Prix

Football: League Play-Off Semi-Finals 12th - 20th May

June online deals available to order from today

Last delivery day for May deals

Tennis: French Open 22nd - 31st May

Football: FA Cup Final Drink: World Whisky day

Football: UEFA Champions League Final

Football: League Championship Play-Off Final

Football: League 1 Play-Off Final Formula 1: Monaco Grand Prix

National Vegetarian Week

16 - 22

Promote your menu and offer vegetarian sharing platters, main meals and beers Offer nut roasts or goats cheese tarts as alternatives to Sunday lunch

French Open Tennis

Queen's 90th Birthday

The French Open falls over the spring bank holiday weekend so be prepared for a busy weekend

Great opportunity to drive drink and food sales, with pitcher deals and afternoon tea promotions

Increase food and beverage sales with a French themed menu

Ideal opportunity to attract new customers with themed menus and drinks

Decorate your pub to reflect the nationalities of the finalists

12 - 15

22 - 31 27

Your love affair with a fruit drink may come to an end when you find out it has been a little unfaithful. Vacuuming, vaporising and reconstituting juice can be real passion killers. Frobishers fruit juices, fruit smoothies and juice drinks however, are made from perfectly ripe fruit that is simply squeezed, pressed and bottled. No concentrates or anything artificial, just the honest character and goodness of the original fruit.

@Frobishers

2826581 Frobishers_Enterprise Juice Ad.indd

ÂŁ 1 OF

EVERY CASE

www.frobishers.com

20/01/2016 08:55

Making the most of TripAdvisor Review websites are often met with mixed emotions in our industry and can be fraught with pitfalls if ignored or handled incorrectly. But, used properly, review sites can be a powerful part of your social media marketing. Geo Bassani Lima, Publican at The Hampton, has been awarded a TripAdvisor Certificate of Excellence for the second year running. Having turned the pub from a wet-led offering to a destination gastropub in less than 18 months, Geo credits TripAdvisor as playing a huge part in the pub's success.

On the back of online reviews, we have customers travelling from across Surrey and Greater London to dine with us. We’ve seen a 1000% increase in food sales in 12 months alone. It’s a fantastic, unbiased tool to spread the word about my pub. Geo Bassani Lima, Publican at The Hampton, Greater London

Mark Daniels from Inapub advises how to get the best out of TripAdvisor to attract new custom. When people get a response on TripAdvisor, it is estimated that they are twice as likely to recommend you afterwards. Very few people leaving a review expect a response. Those that do receive them have a much more positive impression of the venue than before. Try to reply to every review, even if it’s just to say thank you for taking the time to review the business. It makes the reviewer feel engaged and readers recognise you are on top of your business. 92% of customers say they trust online word of mouth more than anything directly from the business.* TripAdvisor isn’t the only review service online so make sure you do an online search of your business to see what people are saying about you on other sites, like Yelp! and Google.

which areas could be improved. Take that feedback and act on it! The 5% that review you could be telling you what the 95% that don’t care enough to review you think. Have a look at the last dozen reviews and look for common aspects that will point you in the direction of where attention might be needed. On average, each review left will be read by 40 potential customers. Now is your time to shine; make your responses personal, don’t just use a stock line for each and every one. Show your potential customers and existing ones that you’re taking the opportunity to improve your business. Don’t respond with emotion. If you have received a negative review that you take personally, take time before you decide to reply – sleep on it! Go back to the review with a more pragmatic view and take your time to respond.

Most customers that take the time to write a review actually care about your business. They’ve taken their own time to tell you what aspects of your business you are doing well and

Source: *Webbedfeet research 2015

Launching at enterpriselive, the Enterprise Community Heroes Awards are back, supporting more Publicans and communities than ever before. If youâ&#x20AC;&#x2122;ve got what it takes to be a winner and want to make a real difference, come along to any of the trade shows find out more.

The annual awards recognise Publicans who go the extra mile, bringing people together and positioning their pubs at the very heart of their local community. 2015 saw a record number of entrants, resulting in 54 regional winners from all corners of the country.

Being a community hero doesn't require grand gestures. There are so many ways to get involved, from fundraising for charities close to your customers' hearts, providing space for local groups and societies to meet, or sponsoring and supporting sports teams.

Open for entry in March, come along to enterpriselive where weâ&#x20AC;&#x2122;ll be launching this yearâ&#x20AC;&#x2122;s awards. For more information visit enterpriseinns.com/enterpriselive 30

Inspired? Check out what our 2015 regional winners did to support their local communities…

We have very good community relationships with local children's sporting clubs and organisations. We have sponsored their kits, given one-off payments for coaches to come in for sessions and also contributed to the development of their on-site training facilities. Allen Jones Publican at The Prince of Wales, Belvedere

The Woolpack, Buckingham East Midlands regional winner Publican Alan Edmeads supports various local charities and groups, who use his pub as a base to meet. “Most of the groups meet in our function room 'The Cote', which we renovated from being a run-down, unused barn several years ago, to enable more groups to meet there. The Royal British Legion Buckingham branch regularly meet at the pub and use the space as their poppy distribution centre, and The North Bucks Veterans and Families Support Group meet here once a month to offer support and a meeting place for veterans and their families.”

Hope & Anchor Bristol and South West regional winner Publicans John Murphy & Andrew Mills provide community support that caters for all ages. In addition, they have raised in excess of £30k for local charities to date. “We have very good community relationships with local children's sporting clubs and organisations. We have sponsored their kits, given one-off payments for coaches to come in for sessions and also contributed to the development of their on-site training facilities.”

Prince of Wales, Belvedere Inner London regional winner Publicans Helen & Allen Jones provide support across the entire community, including local seniors. “We are a very friendly, local pub, a place where our locals feel comfortable, safe and not lonely. We pick up some of our senior customers so they can come in for lunch, provide a shopping service for members of the community who have become housebound and keep phone numbers of some regulars, in case we don't see them.”

Over the coming months, deals&ideas magazine will provide you with the ideas and inspiration you need to enter the awards, or visit enterpriseinns.com/ech for more details. 31

PUBLICANS & PUBS I N

T H E

S P O T L I G H T

Simply the Guest Awards 2016 The Rising Sun, Clanfield The Rising Sun in Clanfield has been honoured in the LateRooms.com Simply the Guest Awards 2016 by achieving the prestigious Top Rated status. This highly-prized accolade rewards only the very best properties globally, highlighting exceptional hotel standards and service. To be awarded Top Rated status means that The Rising Sun in Clanfield achieved a minimum review score of 80% on the LateRooms.com site during 2015. Andrea Tarpey, LateRooms.com spokesperson, said: “According to our guests, The Rising Sun is one of the top hotels in the UK and to receive the honour of a Top Rated status in this year’s Simply The Guest Awards reveals its standards are at the very top of the league in all areas.” Chris Lynch, Publican at The Rising Sun, said: “We are absolutely delighted to have been awarded LateRooms.com Top Rated status. It is firm recognition of the unrivalled quality we insist on here and the hugely exacting high service standards that we have become renowned for.”

BBQ Champions The Jolly Gardeners, Wandsworth Customers can now take part in the Weber® Grill Academy experience at The Jolly Gardeners in Wandsworth. The course will be packed with useful hints and tips, while creating a delicious 4-course BBQ meal. Participants will learn how to grill, roast and bake on the barbecue. The relaxed atmosphere will inspire confidence and enthusiasm so that anyone can easily expand their barbecue repertoire.

Top 50 Gastropubs The Coach, Marlow, The Harwood Arms, Fulham, The Beehive, White Waltham, The Canton Arms, Stockwell and The Parkers Arms, Nr Clitheroe Congratulations to all Enterprise Inns Publicans listed in the Top 50 Gastropubs, a Publican Morning Advertiser initiative sponsored by Estrella Damm. The awards, which are now in their eighth year, are the leading event for the UK's food-led pubs.

MP Pub Chef of the Year The Hampton, Hampton Congratulations to Geo Bassani Lima, head chef and general manager at The Hampton, in Hampton, who has been shortlisted in the Parliamentary Pub Chef of the Year 2016 competition, after being personally nominated by Twickenham MP Tania Mathias Geo said: “To be in the top 50 is amazing, especially when you consider what the pub used to be like compared to what it is like now. People are really appreciative of what we are doing and it is an amazing achievement for the whole team.” MP Dr Mathias added: “Geo is an outstanding chef who is proud to have made The Hampton a local destination as well as attracting people from further afield.” In addition, The Hampton was honoured with a Good Food Award in September, and Geo has also been included in the top 20 for Young Chef of the Year 2016, open to chefs under 30.

NEW LUCOZADE ENERGY GLASS BOTTLES

S E S A C 2 Y N A Y BU E G N A R E H T M O FR E E R F 1 T E G D AN Lucozade is the 2nd biggest soft drink brand in the UK * helping

the nation find its flow since 1927. Now in the On Trade with this

Best on the Thames

new and exclusive glass bottle, available in 3 flavours.

The Wheatsheaf and Pigeon & The Miller of Mansfield, Goring on Thames Publican Rebecca Brooks and her team have received a run of well deserved accolades recently, having been crowned winner of The River Thames Guide "Best Pub” 2015, 2014 and 2012! In addition, the pub features in the CAMRA Good Beer Guide 2016 - one of only two pubs in Goring on Thames to make an appearance. In a second win, husband and wife team Nick and Mary Gahler of The Miller of Mansfield in Goring-on-Thames also achieved 3rd place in the ‘Best Restaurant’ category. The awards cover the full length of the river Thames and are voted for by customers and then judged by an expert panel based upon quality of food, atmosphere, value, décor and service.

To receive the third case of Lucozade 330ml for free, customers must purchase 2 cases of 330ml. The 2 cases must be purchased in one transaction for customers to be eligible for the offer. Offer available for deliveries from 24th March - 23rd April 2016. The Promoter is Lucozade Ribena Suntory Ltd, 2 Longwalk Road, Stockley Park, Uxbridge UB11 1BA. *IRI Marketplace GB, Soft Drinks report, Value Sales, 52 weeks to 23.08.15. LUCOZADE, LUCOZADE ENERGY and the Arc device are registered trade marks of Lucozade Ribena Suntory Limited.

Starring role The Woolpack, Esholt The Woolpack, Esholt, has been celebrating the 40th anniversary of its first appearance on Emmerdale with a series of events which will help raise money for Wheatfields Hospice. The pub sold beer at “1976” prices for one day in January, with two nine gallon barrels having been kindly donated by Timothy Taylors and Moorhouse’s Brewery which were sold at 35p per pint until they ran out. This was followed by seventies fancy dress and live music in the evening. To mark the official anniversary date, on Tuesday 26th January, the Woolpack created a Man versus Food Challenge where contestants were served a giant homemade Yorkshire pudding, filled with 6oz of braised steak, chicken breast, three Cumberland sausages, roast topside of beef, roast crown of turkey, home baked honey ham, stuffing, roast potatoes, creamed potatoes, four vegetables and lashings of gravy, sold at cost with a suggested £5 donation to the charity. A total of £430 has been raised for the hospice so far.

Celebrating our long-serving publicans Celebrating 20 years John & Marie Smith Chindit, Wolverhampton Craig Applegate Feathers, Gorleston Michael Rushworth Morley Dashers, Morley Ian Gallagher West End, Killamarsh

Celebrating 15 years Mr Richard & Mrs Jane Humble Admiral Rodney, Hartshorne Terry England First In Last Out, Bideford Nick Gentleman Tontine Hotel, Ironbridge Graham and Lindsey Darby Gate Hangs Well, Wollaston Gordon Devlin Red Lion, Prestatyn David and Jackie Caney Dog & Truck, Stepney Jill Tills Kings Arms, Frating Vince & Fiona Baker Dun Cow, Stevenage Rodney Lamont & Janette Mulroy Kings Arms, Stoborough

Peggy Smith Rose Hotel, Maidenhead

Celebrating 10 years Monsoor Alom Railway, Egham Mr Barry Spence Barry's Bar, Sheffield Nick & Briony De'ath Unthank Arms, Norwich Karen & Russell Hayler Green Dragon Inn, Kimberworth Mark & Kate Walford Anchor Bleu, Bosham Tony Singh T J's, Hereford David Thaine Sun Inn, Bredgar David Schultka George & Dragon, Newcastle Jan and Ken Williams Fox & Goose, Boxley Paul Baxter Oak & Ivy, Hawkhurst Jim Leach George the Third Hotel, Penmae Ken and Noreen Harris Seven Stars, Shincliffe Village

John & Tracy Hudson Duke of Cambridge, Marlow Jackie & Michael Bodinar White Lion, Penzance Yvonne & Ian Freeborn Canal Tavern, Thorne Guy Robinson Windsor Castle, Windsor Roger & Linda Bell Old Eden, Edenbridge Paul Dyer Exhibition, Godmanchester Vicky & Ian Taylor Conquering Hero, Norwood Alison Smith Albion, Great Yarmouth Shaun & Mindy Gibbons Denbigh Hotel, Little Comm David Taylor and Ian Hadley Lenchford Inn, Shrawley Tony Cotugno Shoulder of Mutton, Hook Catherine & Sheila Ship & Anchor, Maldon Jackson Fiorini Pottery, Kingston Upon Thames Paul Suter Miller of Mansfield, Goring

Share your news

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com

Buy 2 cases of Orangina Get one free* Orangina is a delicious sparkling blend of citrus juices and orange zest, with real orange pulp. All awakened with the â&#x20AC;&#x2DC;Shake & Serveâ&#x20AC;&#x2122; ritual of our iconic bulby bottle. Available to be served in our exclusive Orangina glass. *Promotion open between 24th March - 23rd April 2016. Minimum order of 2 cases of Orangina 12 x 250ml to receive a case free. The promoter is Lucozade Ribena Suntory Limited. ORANGINA and the Orangina logo are registered trade marks of Schweppes International Limited.

This month's pick of the pubs DOUBLE BOUNTY

£2,000

The Captains Table, Saundersfoot Situated in the idyllic village of Saundersfoot, a popular seaside tourist destination on the outskirts of Tenby. This harbour-side pub is a champion of real ale and hearty food that can be enjoyed overlooking stunning views of the beach and coastline.

At a glance Your agreement: tenancy up to 5 years Potential turnover: £704,000 per annum Introductory rent: £58,000 per annum Estimated capital start-up: £19,500 (excl. VAT)

Key Features • Interior and exterior refurbishment planned • Harbour-side location in a popular seaside destination • Fully equipped trade kitchen, extensive bar, restaurant and gaming areas • Substantial patio area for up to 80 covers

Get by recommending the next Enterprise Publican

Contact our recruitment team today on 0800 953 0072 or email enquiries@ enterpriseinns.com

The Old Swan, Kibworth, Leicestershire

The Rising Sun, Winchester, Hampshire

Located in the affluent village of Kibworth, The Old Swan requires a focused and experienced operator who can expand on the existing local trade, providing a consistent and quality food offering. The pub boasts numerous features, including a large dining area, courtyard, smoking area and an additional function room, all finished to a high standard.

This attractive detached pub is surrounded by amenities and forms the heartbeat of the local community. The pub has an established offer - with a traditional British food menu and a variety of cask ales and ciders. The clean and modern finish is attractive to passing trade. The large beer garden with play equipment provides an offer for informal family dining.

At a glance

Your agreement: Tenancy up to 5 years Potential turnover: £409,000 per annum Guide rent: £22,000 per annum

Your agreement: Tenancy up to 5 years Potential turnover: £351,000 per annum Guide rent: £35,500 per annum

For more information and to see a full listing of all our available pubs, visit enterpriseinns.com/run-a-pub 36

SAVE ÂŁs and stock up for spring

march & aprildeals

Deals are effective on deliveries between 22nd February and 23rd April 2016 Online deals are effective on orders placed between 18th February and 20th April 2016 Terms and conditions apply. See inside for details.

FREE POS FREE glassware & POS when you buy two 9g casks Kit contains: 125 x drip mats 12 x glasses 1 x bar runner

Qualifying products are: Wychwood Hobgoblin 9g cask 4.5% ABV and Wychwood Hobgoblin Gold 9g cask 4.2% ABV

SAVE £7.50*

SAVE £6.00*

SAVE £6.00 off every 9g cask of Fuggle Dee Dum

SAVE £6.00 off every 9g cask of Double Drop

march & aprildeals

Qualifying product is: Goddards Fuggle Dee Dum 9g cask 4.8% ABV *Available to southern depots only

Qualifying products are: Gales Seafarer 9g cask 3.6% ABV and Fuller's ESB 9g cask 5.5% ABV *Available to

Qualifying product is: Flack Manor Double Drop 9g cask 3.7% ABV *Available to southern depots only

southern depots only

FREE EASTER POS FREE Easter POS when you buy two 9g casks Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Kit contains: 4 x opening times posters 2 x bar runners

Easter Opening Hours poster outlined

AW.indd 1 13/11/2015 09:47

13/11/2015

Easter Opening

Hours poster

outlined AW.indd

09:47

Qualifying products are: Hook Norton Hooky 9g cask 3.5% ABV, Hook Norton Lion 9g cask 4% ABV and Hook Norton Old Hooky 9g cask 4.6% ABV

SAVE £6.00 PLUS FREE POS*

FREE BOAT RACE POS

SAVE £6.00

FREE limited edition Boat Race POS when you buy three 9g casks

PLUS FREE 3D gold embossed permanent pump clip when you call 01189 481111

Kit contains: 100 x drip mats 1 x limited edition Adnams Boat Race jacket

Qualifying product is: Loddon Hullabaloo 9g cask 4.2% ABV *Available

to southern depots only

Qualifying product is: Adnams Ghost Ship 9g cask 4.5% ABV

FREE POS PLUS PRIZE DRAW

FREE GLASSWARE

FREE ceramic pump clip & CAMRA Award crowner when you buy two 9g casks

FREE limited edition glassware when you buy two 11g kegs of Grolsch

PLUS entry into a prize draw to win a Weekend in the West Country*

Kit contains: 24 x limited edition glasses (3 designs)

2015 Gold Award Winner in the South West

a visit to Hugh Fearnley-Whittingstall's River Cottage, a high speed Rib ride and a visit to the Brewery

march & aprildeals

Qualifying product is: Otter Amber 9g cask 4% ABV *Weekend in the West Country to include

Qualifying product is: Grolsch 11g keg 5% ABV

FREE GLASSWARE & POS FREE glassware & POS when you buy two 9g casks Kit contains: 200 x drip mats 6 x glasses 2 x bar runners

Qualifying products are: St Austell Proper Job 9g cask 4.5% ABV and St Austell Tribute 9g cask 4.2% ABV

FREE STOCK & POS

SAVE £1.50*

FREE case of Pringles and POS when you buy four cases of Budweiser

reserved.

Kit contains: 18 x 130g multipack Pringles* 5 x posters 1 x plastic branded bar stand THIS BUD’S FOR YOU. Please drink responsibly.

drinkaware.co.uk for the facts

Description: 20883 - Pringles Budweiser

Flood Colour Reference

A4 Poster Last Amended: 06/01/16

Designer: Colin Butcher

Approved: 00/00/00

Approved by:

C000 M000 Y000 K000 Pantone:

Comments:

House, Beaufort N-FUZE Design Ltd Suites 5&6 Beaufort

Court, Medway City Estate, Rochester,

Kent ME2 4FB • Tel: 01634 733820

•

www.n-fuze.com

Qualifying product is: Budweiser NRB 24x330ml case 4.8% ABV *Multipack Pringles include Original & Sour Cream and Onion

Qualifying product is: Chapel Down Curious Brew 12 x 330ml 4.7% ABV *Available to southern depots only

FREE POS FREE POS when you buy two 20L boxes Kit contains: 300 x drip mats 12 x glasses

march & aprildeals

Qualifying products are: Westons Old Rosie 20L BiB 7.3% ABV and Westons Rosie's Pig 20L BiB 4.8% ABV

FREE GRAND NATIONAL POS PLUS FREE STOCK FREE Grand National POS when you buy two cases PLUS FREE 70cl Red Square Vodka when you buy four cases

GET ME FREE

Kit contains: 20 x drip mats 2 x A3 posters 2 x A3 sweepstake poster 2 x bar runners 1 x bunting

Qualifying products are: Crabbie's Ginger Beer NRB 12 x 500ml case 4% ABV, Crabbie's Scottish Raspberry NRB 12 x 500ml case 4% ABV and Crabbie's Light Ginger Beer 12 x 500ml case 2.8% ABV Free stock is: Red Square Vodka 70cl Bottle 37.5% ABV

FREE GLASSWARE & POS FREE glassware & POS when you buy two cases

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Kit contains: 12 x pint glasses 2 x ice buckets 1 x bar runner

Qualifying products are: Hooch Lemon Brew 12 x 500ml NRB 4% ABV and Hooch Orange 12 x 500ml NRB 4% ABV

FREE STOCK

FREE POS

FREE case of Aspall when you buy four cases from the range

FREE Keyring rate of sale kit when you buy one case

march & aprildeals

Qualifying products are: Aspall Draught Cyder 500ml NRB 5.5% ABV and Aspall Isabel's Berry 500ml NRB 3.8% ABV

Kit contains: 50 x keyring bottle openers 4 x A4 posters 10 x table talkers

Qualifying product is: VK Dandelion & Burdock 24 x 275ml NRB 4% ABV

FREE POS FREE Big Screen Movie Bucket POS when you buy three cases Kit contains: 50 x drip mats 10 x big screen bucket serves 5 x A2 posters 5 x tent cards

Qualifying products are: VK Apple & Mango NRB 24 x 275ml case 4% ABV, VK Black Cherry NRB 24 x 275ml case 4% ABV, VK Blue NRB 24 x 275ml case 4% ABV, VK Ice Storm NRB 24 x 275ml case 4% ABV, VK Orange & Passion Fruit NRB 24 x 275ml case 4% ABV, VK Strawberry & Lime NRB 24 x 275ml case 4% ABV and VK Tropical Fruits NRB 24 x 275ml case 4% ABV

SAVE £1.80 SAVE £1.80 off every case of six bottles

Qualifying products are: Lazy Bones Sauvignon Blanc/Semillon 75cl bottle 12% ABV (Order in quantities of 6), Lazy Bones Shiraz/Cabernet Sauvignon 75cl bottle 13.5% ABV (Order in quantities of 6), Las Ondas Pinot Noir Reserva 75cl bottle 13.5% ABV (Order in quantities of 6), Las Ondas Viognier Reserva 75cl bottle 13.5% ABV (Order in quantities of 6), Silver Lake Sauvignon Blanc 75cl bottle 13.5% ABV (Order in quantities of 6), Marques de Alfamen Chardonnay Macabeo 75cl bottle 13% ABV (Order in quantities of 6), Marques de Alfamen Garnacha Shiraz 75cl bottle 13.5% ABV (Order in quantities of 6), Aimery Chardonnay 75cl bottle 12.5% ABV (Order in quantities of 6), Aimery Merlot 75cl bottle 12.5% ABV (Order in quantities of 6), Aimery Cabernet Rose 75cl bottle 12.5% ABV (Order in quantities of 6) and The Original Rib Shack Red 75cl bottle 13% ABV (Order in quantities of 6)

SAVE £2.40

SAVE £2.40 off every case of six bottles

SAVE £2.40 off every case of 24 bottles

march & aprildeals

Qualifying products are: Symphoniae Prosecco D.O.C.G. 75cl bottle 11% ABV, Segura Viudas Brut 75cl bottle 15% ABV, Segura Viudas Rosado 75cl bottle 15% ABV and Aimery Cremant De Limoux Rose 75cl bottle 12.5% ABV

Qualifying products are: Ponte Pinot Grigio 187ml (24), Ponte Merlot 187ml (24), Ponte Pinot Rosato 187ml (24), Gulara Chardonnay 18.75cl 13% ABV (24) and Gulara Shiraz 18.75cl 13% ABV (24)

FREE GLASSWARE

FREE glassware when you buy two 70cl bottles of Johnnie Walker

FREE glassware when you buy two bottles of Captain Morgan

Kit contains: 12 x glasses

Qualifying product is: Johnnie Walker Red Label 70cl 40% ABV

Qualifying product is: Captain Morgan White Rum 70cl bottle 37.5% ABV

FREE POS FREE POS when you buy four 70cl or two 1.5L bottles of Jack Daniels Kit contains: 6 x posters 1 x chalkboard 1 x bar runner 1 x bar caddy 1 x optic clip

Qualifying products are: Jack Daniels Old No 7 (Tennessee Sour Mash) 1.5L bottle 40% ABV and Jack Daniels Old No 7 (Tennessee Sour Mash) 70cl bottle 40% ABV

FREE GLASSWARE & POS FREE glassware & POS when you buy three 70cl bottles Kit contains: 12 x glasses 10 x tent cards 2 x posters 1 x ice bucket

FREE POS FREE POS when you buy four 70cl or two 1.5L bottles of Malibu Kit contains: 12 x coconut cups 5 x Pi単a Colada recipe cards

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: Malibu 1.5L bottle 21% ABV and Malibu 70cl bottle 21% ABV

march & aprildeals

Qualifying products are: Jim Beam 70cl bottle 40% ABV and Jim Beam Red Stag 70cl bottle 40% ABV

FREE GLASSWARE

FREE glassware when you buy two 70cl bottles

Kit contains: 6 x glasses

Qualifying product is: Highland Park 12 Years Old - Orkney Islands 70cl Bottle 40% ABV

Qualifying product is: Laphroaig 10 Years Old - Islay 70cl Bottle 40% ABV

FREE GLASSWARE

FREE STOCK

FREE glassware when you buy two 70cl bottles

FREE 70cl Sourz Cherry when you buy five bottles from the range

Kit contains: 6 x glasses

GET ME FREE

march & aprildeals

Qualifying product is: Macallan Gold - Speyside 70cl bottle 40% ABV

Qualifying products are: Sourz Apple 70cl bottle 15% ABV, Sourz Cherry 70cl bottle 15% ABV, Sourz Mango 70cl bottle 15% ABV, Sourz Raspberry 70cl bottle 15% ABV and Sourz Tropical 70cl bottle 15% ABV Free stock is: Sourz Cherry 70cl bottle 15% ABV

FREE POS FREE Corky's Cocktail Cup POS when you buy three 70cl bottles from the range Kit contains: 100 x cocktail cups 4 x badges 3 x recipe briefs 2 x posters 2 x back bar display struts 1 x screen media DVD

Qualifying products are: Corky's Raspberry Glitter 70cl 15% ABV, Corky's Mango Glitter 70cl 15% ABV, Corky's Blueberry Glitter 70cl Bottle 15% ABV, Corky's Sour Apple 70cl 15% ABV and Corky's Sour Cherry 70cl 15% ABV

SAVE ÂŁ1.00

Qualifying products are: Frobishers Apple Juice 24 x 250ml NRB, Frobishers Cranberry Juice 24 x 250ml NRB, Frobishers Fusion Apple & Mango Juice 24 x 275ml NRB, Frobishers Fusion Apple & Raspberry Juice 24 x 275ml NRB, Frobishers Orange & Passion Fruit Juice 24 x 275ml NRB, Frobishers Orange Juice 24 x 250ml NRB and Frobishers Tomato Juice 24 x 250ml NRB

FREE STOCK FREE case when you buy three cases from the Fruit Shoot range

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

march & aprildeals

Qualifying products are: Fruit Shoot Apple 24 x 275ml case, Fruit Shoot Apple & Blackcurrant 24 x 275ml case, Fruit Shoot Hydro Blackcurrant 24 x 350ml case, Fruit Shoot Orange Low Sugar 24 x 275ml case, Fruit Shoot Peach & Mango 24 x 275ml case and Fruit Shoot Summer Fruits Low Sugar 24 x 275ml case

FREE STOCK FREE case of Tonic or Low Calorie Tonic when you buy six cases from the 160ml mixers and juices range

Qualifying products are: Britvic Cranberry Juice 24 x 160ml case, Britvic Orange Juice 24 x 160ml case, Britvic Pineapple Juice 24 x 160ml case, Britvic Tomato Juice 24 x 160ml case, Britvic Bitter Lemon 24 x 125ml case, Britvic Ginger Ale 24 x 160ml case, Britvic Ginger Beer 24 x 160ml case, Britvic Low Calorie Bitter Lemon 24 x 160ml case, Britvic Low Calorie Tonic Water 24 x 160ml case, Britvic Tonic Water 24 x 160ml case and Britvic Grapefruit Juice 24 x 160ml case

On the dray in March On deliveries from 22nd February until 26th March 2016

Marstons, Ringwood

Exmoor Ales

Lancaster Brewery

MAULER

ANTLER

AMERICAN HOP

STYLE

LIGHT GOLDEN ALE ABV 3.9%

STYLE

BITTER ABV 4.0%

SEE

GOLDEN

SEE

COPPER

SMELL

FRUITY & FLORAL DRY BITTERNESS, WITH A BALANCED FULLNESS.

SMELL

TOASTED, ROASTED COFFEE NUTTY, RICH FRUIT, QUAFFABLE

TASTE

BITTER

SWEET

SWEET The perfect balance; a golden craft beer delivering crisp bitterness, combined with a thirst quenching refreshing finish.

HIGHLIGHT

PRICE

£113.27

PRICE

£113.24

march & aprildeals

Buy 3 x 9g to get 12 branded glasses, 3 bar runners, 3 posters and 1 window sticker

Hook Norton

Woodforde's

HOP TO IT

REEDLIGHTER

SEE

PALE GOLDEN

SMELL

FRESH FRUIT, CITRUS CLEAN, FRUITY, HINTS OF DARK FRUIT

TASTE

STYLE

SEE

DARK GOLDEN

SMELL

LEMON HERBAL

TASTE

FLORAL CITRUS

SWEET

HIGHLIGHT

PALE GOLDEN ALE ABV 3.8%

PREMIUM ALE ABV 4.4%

BITTER

A smooth and warming dark amber beer. Nose of popcorn and soft toffee. Nuts and toffee on the palate spiked by light tropical fruit. Dry grainy/malty finish, typical of Exmoor beers, leaving the taste buds calling out for more.

STYLE

AMERICAN PALE ALE ABV 4.2%

HIGHLIGHT

A dark golden beer using American hops, Amarillo and Cascade give this beer a dark golden colour,with a crisp flowery flavour.

PRICE

£115.65

Black Sheep Brewery

MONTY PYTHON STYLE

GOLDEN ALE ABV 4.0%

SEE

PALE

SEE

LIGHT AMBER, GOLDEN

SMELL

FLORAL

SMELL

RICH FRUIT, FRUITY HOP

TASTE

CITRUS

TASTE

FRUIT, CRISP, BITTER FINISH

BITTER

SWEET

HIGHLIGHT

Clean and fresh, fruity with a hint of dark fruit balanced by lychees.

HIGHLIGHT

A pale hoppy bitter with aromatic American hops.

HIGHLIGHT

A refreshing full flavoured golden ale with citrussy fruit notes and a dry zesty bitter finish. Tempered over burning witches!

PRICE

£111.87

PRICE

£110.50

PRICE

£108.25

Please order your pump clip from your customer account manager or when you place your online order

FOR FOOD MATCHING SUGGESTIONS SEE PAGE 55 46

SAVE ÂŁs and stock up in April with these Extra Deals

april extradeals

Deals are effective on deliveries between 28th March and 23rd April 2016 Online deals are effective on orders placed between 24th March and 20th April 2016 Terms and conditions apply. See inside for details.

FREE ST GEORGE'S DAY POS FREE St George's Day POS when you buy two 9g casks from the Bombardier range* Kit contains: 3 x t shirts 2 x flags 1 x St George's Day brochure 1 x bunting 1 x crowner 1 x bar runner 1 x digital toolkit

GE! EOR IER. BYs BGOMBARD It’

sibly

rdier

Please

Enjoy

Bomba

Respon

BY GEORGE! It’s BOMBARDIER.

Celebrate this St. George’s Day with A TASTY ENGLISH BEER.

Celebrate this St. George’s Day with A TASTY ENGLISH

Please Enjoy Bombardier Responsibly

BEER.

Qualifying products are: Wells Bombardier 9g cask 4.1% ABV and Bombardier Burning Gold 9g cask 4.1% ABV *Minimum of 1 x Wells Bombardier must be purchased to qualify for POS. Kit contents and imagery subject to change

FREE STOCK*

FREE STOCK

FREE 9g cask of Butcombe Gold when you buy four 9g Butcombe Bitter over four weeks**

FREE 70cl Smirnoff Red when you buy two 9g casks GET ME FREE

GET ME FREE

april extradeals

Qualifying product is: Butcombe Bitter 9g cask 4% ABV Free stock is: Butcombe Gold 9g cask 4.4% ABV *Available to southern depots only. **Deliveries from 28th March until 23rd April.

SAVE £5.00*

Qualifying product is: Upham Punter 9g Cask 4% ABV *Available to southern depots only

SAVE £5.00

Qualifying product is: Everards Tiger 11g cask 4.2% ABV Free stock is: Smirnoff Red Vodka 70cl Bottle 37.5% ABV

Qualifying product is: Timothy Taylor's Golden Best 9g cask 3.5% ABV

SAVE £5.00

Qualifying product is: Exmoor Fox 9g cask 4.2% ABV

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV, Moorhouse's White Witch 9g cask 3.9% ABV

SAVE £6.00*

SAVE £5.00*

SAVE £5.00

NEW PUMP CLIPS

Qualifying product is: Greene King London Glory 9g cask 4.1% ABV *Available to southern depots only

Qualifying products are: Truman's Runner 9g cask 4% ABV and Truman's Swift 9g cask 3.9% ABV *Available to southern depots only

Qualifying products are: Wadworth 6X 9g cask 4.1% ABV and Wadworth Horizon 9g cask 4% ABV

FREE GLASSWARE & POS FREE glassware & POS when you buy two 9g casks of Robinsons Trooper or Dizzy Blonde Kit contains: 125 x drip mats 12 x glasses 1 x bar runner

Qualifying products are: Frederic Robinson Iron Maiden Trooper 9g cask 4.8% ABV and Frederic Robinson Dizzy Blonde 9g cask 3.8% ABV

FREE STOCK

Kit contains: 400 x drip mats 24 x pint glasses 4 x bar runners 1 x visibility pack*

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying product is: Greene King East Coast IPA 50L Keg 4% ABV *visibility pack includes font talkers, tent cards and posters

april extradeals

FREE keg of East Coast IPA & POS when new install complete

SAVE £5.00*

SAVE £2.00 SAVE £2.00 off every case in the range

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying product is: York Guzzler 9g cask 3.6% ABV *Available to northern depots only

Qualifying products are: Guinness Dublin Porter 8 x 500ml NRB 3.8% ABV, Guinness West Indies Porter 8 x 500ml NRB 6% ABV and Guinness Golden Ale 8 x 500ml NRB 4.5% ABV

SAVE £3.00

april extradeals

Qualifying products are: Amstel NRB 24 x 330ml case 4.1% ABV, Birra Moretti NRB 24 x 330ml case 4.6% ABV, Heineken NRB 24 x 330ml case 5% ABV, Tiger NRB 24 x 330ml case 4.8% ABV, Kronenbourg 1664 NRB 24 x 275ml case 5% ABV, Foster's 24 x 275ml case 4% ABV, Foster's PET 24 x 330ml case 4% ABV, Foster's Radler Cloudy Lemon 24 x 300ml NRB 2% ABV, Foster's Gold NRB 24 x 300ml case 4.5% ABV, Sagres NRB 24 x 330ml case 5% ABV, Affligem Blonde NRB 24 x 300ml case 6.8% ABV, Affligem Double NRB 24 x 300ml case 6.8% ABV, Affligem Triple NRB 24 x 300ml case 9% ABV, Sol NRB 24 x 330ml case 4.5% ABV, Desperados 24 x 330ml NRB 5.9% ABV, Desperados Red 24 x 330ml NRB 5.9% ABV, Red Stripe CAN 24 x 440ml case 4.7% ABV and Red Stripe NRB 24 x 300ml case 4.7% ABV

SAVE £1.60

SAVE £3.00

SAVE £2.00

SAVE £5.00

WHEN YOU BUY ONLINE

Qualifying product is: Kopparberg Elderflower & Lime NRB 8 x 500ml 4% ABV

Qualifying products are: Kopparberg Pear NRB 15 x 500ml case 4.5% ABV, Kopparberg Mixed Fruit NRB 15 x 500ml case 4% ABV, Kopparberg Strawberry & Lime NRB 15 x 500ml case 4% ABV and Kopparberg Raspberry NRB 15 x 500ml case 4% ABV

Qualifying products is: Orchard Pig Reveller NRB 12 x 500ml case 4.5% ABV

SAVE £3.00

I'M NEW

Qualifying products are: Old Mout Cider Kiwi & Lime NRB 12 x 500ml case 4% ABV, Old Mout Cider Passion Fruit & Apple NRB 12 x 500ml case 4% ABV, Old Mout Cider Pomegranate & Strawberry NRB 12 x 500ml case 4% ABV, Old Mout Cider Summer Berries NRB 12 x 500ml case 4% ABV, Bulmers Wild Blueberry and Lime NRB 12 x 568ml case 4% ABV, Bulmers Original PET 24 x 330ml case 4.5% ABV, Bulmers Pear Cider NRB 12 x 568ml case 4.5% ABV, Bulmers Red Berries and Lime NRB 12 x 568ml case 4% ABV, Bulmers Zesty Orange 12 x 568ml NRB case 4.0% ABV and Bulmers Original NRB 12 x 568ml case 4.5% ABV

FREE POS FREE POS when you buy three cases from the range Kit contains: 250 x Plum & Sloe drip mats 150 x Raspberry & Nettle drip mats 100 x generic drip mats 8 x generic bunting 5 x generic back bar cubes 1 x generic bar runner 1 x A2 poster (Plum & Sloe) 1 x A4 strut card (Plum & Sloe) 1 x A4 strut card (Raspberry & Nettle)

Qualifying products are: Hooper's Dandelion & Burdock NRB 12 x 500ml case 4% ABV, Hooper's Plum & Sloe 12 x 500ml NRB 4.0% ABV and Hooper's Raspberry & Nettle 12 x 500ml NRB 4.0% ABV

FREE POS

SAVE £2.00

Kit contains: 1 x Jagermeister freezer

Qualifying products are: Jagermeister 70cl 35% ABV and Jagermeister Spice 70cl 25% ABV *Order must include one bottle of Jagermeister Spice

Qualifying products are: Pimm's Cider Cup Plum & Apple 8 x 500ml NRB 4.0% ABV and Pimm's Cider Cup Strawberry & Cucumber 8 x 500ml NRB 4.0% ABV

april extradeals

FREE freezer when you buy 24 bottles from the range*

SAVE £6.00 SAVE £6.00 when you buy six bottles from the range

Qualifying products are: Fireball Liqueur 70cl bottle 33% ABV, Monte Alban Mezcal 70cl bottle 40% ABV, Benchmark bourbon 70cl bottle 40% Antica Sambuca Raspberry 70cl 38% ABV, Antica Sambuca Apple 70cl 38% ABV, Antica Sambuca Banana 70cl 38% ABV, Antica Sambuca Liquorice 70cl 38% ABV, Antica Sambuca Chilli 70cl 38% ABV and Antica Sambuca Tropical 70cl 38% ABV

SAVE £1.00

SAVE £3.00 SAVE £3.00 when you buy six bottles from the range

Qualifying products are: Bullet Vodka Mix Black Jack 70cl 15% ABV, Bullet Vodka Mix Fruit Salad 70cl 15% ABV, Bullet Vodka Mix Pear Drop 70cl 15% ABV, Bullet Vodka Mix Sour Apple 70cl 15% ABV, Bullet Vodka Mix Sour Cherry 70cl 15% ABV and Bullet Vodka Mix Bubble Gum 70cl 15% ABV

SAVE £3.00

Qualifying products are: WKD Shot Blue 70cl bottle 15% ABV and WKD Shot Fiery 70cl bottle 15% ABV

FREE STOCK

april extradeals

FREE 70cl Smirnoff Red when you buy six cases

GET ME FREE

I'M NEW

Qualifying products are: WKD Iron Brew NRB 24 x 275ml case 4% ABV, WKD Red NRB 24 x 275ml case 4% ABV, WKD Blue NRB 24 x 275ml case 4% ABV, WKD Blue PET 24 x 275ml case 4% ABV and WKD Blush 24x275ml NRB

Qualifying products are: Red Bull CAN 24 x 250ml case and Red Bull Sugar Free CAN 24 x 250ml case Free stock is: Smirnoff Red Vodka 70cl Bottle 37.5% ABV

SAVE £1.25

SAVE £1.00

SAVE £1.25 off every case of Bottle Green

SAVE £1.00 off every case from the range

Qualifying products are: Bottlegreen Cox's Apple Presse 275ml NRB and Bottlegreen Elderflower Presse 275ml NRB

Qualifying products are: Franklin & Sons Apple & Rhubarb 12 x 275ml NRB, Franklin & Sons Dandelion & Burdock 12 x 275ml NRB, Franklin & Sons Lemonade & Elderflower 12 x 275ml NRB, Franklin & Sons Strawberry & Raspberry 12 x 275ml NRB and Franklin & Sons Ginger Beer 12 x 275ml NRB

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

FREE STOCK

SAVE £1.50 off every case from the range

FREE case of Strathmore water when you buy five cases from the range

Qualifying products are: Fentimans Rose Lemonade 12 x 275ml case, Fentimans Traditional Dandelion & Burdock 12 x 275ml case, Fentimans Traditional Ginger Beer 12 x 275ml case and Fentimans Traditional Victorian Lemonade 12 x 275ml case

Qualifying products are: Strathmore Still 24 x 330ml NRB, Strathmore Sparkling 24 x 330ml NRB, Strathmore Still 12 x 1L NRB and Strathmore Sparkling 12 x 1L NRB

TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

april extradeals

SAVE £1.50

On the dray in April On deliveries from 28th March until 23rd April 2016

NEW LOOK

FOR 2016

Harveys

Wadworth

Marstons

SUSSEX WILD HOP

ST GEORGE & THE DRAGON

QUEEN BEE

STYLE

BLONDE ALE ABV 3.7%

SEE

PALE GOLD

SMELL

CITRUS FRUITS TROPICAL LYCHEE WITH A DRY FINISH

TASTE

STYLE

PREMIUM ABV 4.5%

STYLE

LIGHT GOLDEN ALE ABV 3.6%

SEE

AMBER

SEE

HONEY YELLOW

SMELL

BISCUIT, MALTY

SMELL

HONEY, FLORA, CITRUS

TASTE

BITTER, FRUITY

TASTE

SPICY, HONEY, FLORA

BITTER

SWEET

BITTER SWEET

HIGHLIGHT

Brewed with aptly named Wild Hop, this light coloured ale has a good balance of cascade hops.

HIGHLIGHT

A beer full of body and robust bitterness with a fiery amber hue. The palate is crisp and tangy leading to a long dry "digestive" biscuit finish with fruity overtones of orange and blackcurrant.

PRICE

£110.00

PRICE

£120.85

HIGHLIGHT

Celebrate the Queen's 90th birthday with the taste of sweet honey. A golden ale with a subtle hint of sweet luscious honey and a careful blend of aromatic hops, watch out for the sting in the tail.

PRICE

£113.89

ORDER E IT PUMP CL HER IP

Buy 2 x 9g to get 300 drip mats, 2 bar runners and 2 pump clips

Camerons

Timothy Taylor

FRIDGE MAGNET

LE CHAMPION

april extradeals

STYLE SEE SMELL TASTE

PREMIUM ABV 4.5%

STYLE

FRENCH BLONDE BEER ABV 4.5%

COPPER

SEE

STRAW

FRUITY, MALTY

SMELL

MALTY, REFRESHING

TASTE

DELICATE LEMONY HOP FULL, SUMMER FRUITS, HONEY

BITTER

SWEET

HIGHLIGHT

PRICE

£116.90

Otter Brewery Ltd

WOTTER JOCKEY/SPRING BEER STYLE

GOLDEN ALE ABV 4.0%

SEE

DEEP GOLD

SMELL

ORANGEY HINTS

TASTE

BALANCED, BITTER

BITTER

SWEET This copper-coloured ale is mediumbodied and highly hopped. Its flavour is delightfully complex: tangy fruit at the start, with an assertive hop crispness and a long malty palate .

DUAL PUMP CLIP

SWEET

HIGHLIGHT

Le Champion is a French style blonde beer brewed with Alsace Strisselspalt hops and continental malts to give a smooth body and a delicate hop fragrance. Think Timothy Taylor's with a touch of ooh la la!

HIGHLIGHT

A session seasonal beer with a light biscuity taste and orange citrus hints. Pilgrim & Progress hops deliver a unique light bitter taste and aroma, with some added American and New Zealand hops for flavour.

PRICE

£133.85

PRICE

£111.65

Please order your pump clip from your customer account manager or when you place your online order

FOR FOOD MATCHING SUGGESTIONS SEE OVER THE PAGE 54

THIS MARCH & APRIL'S ON THE DRAY FEATURED BEERS OFFER DISTINCT CHARACTERISTICS AND ARE PERFECT FOR PAIRING WITH FOOD: EXMOOR ANTLER

BLACK SHEEP HOLY GRAIL

This beer’s soft sweetness works well with a sausage sandwich or try it with a hearty plate of toad in the hole with rich onion gravy

Pair with a lemon infused roast chicken or a southern fried chicken wrap – both make a marvellous match for beer

LANCASTER AMERICAN HOP

TIMOTHY TAYLOR'S LE CHAMPION

Try crispy chilli prawns or squid with this one, with a squeeze of lemon. American hops cut through a bit of chilli heat.

A beer which is outstanding with white fish and shell fish! Snack on a crab meat sandwich on white bread, or posh it up with some sea bass fillets

WADWORTH ST GEORGE & DRAGON This beer’s flavours pack a punch so give it something to square up to – great with welsh rarebit (or just cheese on toast), or a robust steak pie

MARSTONS QUEEN BEE

Its honey sweetness is perfect with Indian snacks – the heat of the spices in onion bhajis, vegetable samosas and pakoras are quenched by this light golden beer.

FIND OUT MORE ABOUT FOOD PAIRING AT BEERFORTHAT.COM

april extradeals 55