October 2016
Bonfire Night
Drive family footfall this November
Poppy Beer
Raise money for the Royal British Legion
SAVE £7.50 SEE PAGE 34
FREE POS
SEE PAGE 34
Get ready for Christmas A guide to Christmas planning
FREE STOCK SEE PAGE 35
FREE GLASSWARE SEE PAGE 35
2
8
14
16
22
This issue, don’t miss our comprehensive guide to Christmas, with advice on everything from planning your drinks range and preparing your Christmas menu, to ensuring your crockery, crackers and decorations are in place, ready for a profitable festive season. Poppy Beer is back, and available to order ahead of Remembrance Sunday in November. Our feature on page 18 offers advice on how to engage with your local community whilst raising funds for the Royal British Legion this autumn. The Enterprise Team
OCTOBER 2016 FEATURED
REGULARS
8 CHRISTMAS RANGING
4 BUSINESS NEWS
What to have on your bar this Christmas
12 FESTIVE FOOD Prepare your seasonal food offering
14 PRICING STRATEGY Increase profits over Christmas
Contact us Sales and service centre:
0 33 33 20 20 85
Recruitment and training:
0800 953 0072
Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details
16 BONFIRE NIGHT Encourage family footfall
6 ALE OF THE MONTH 7 FOOD & BEER PAIRING 20 NOVEMBER CALENDER 22 SPORT 28 COMMUNITY 30 PUBLICAN NEWS 33 DEALS
17 BOUNCEBACK OFFERS Set your promotional strategy
18 POPPY BEER Available to order from October
24 GAMING
GREAT DEALS ON CASK ALE SEE PAGE 34
Top tips to maximise income
25 DIGITAL Using Facebook to promote your Christmas offering
3
Business news
Business rates revaluation 2017 All commercial non-domestic properties will be allocated a new Rateable Value as of 1st April 2017. New Rateable Values are in the process of being calculated by the Government’s Valuation Office Agency (VOA) and will be available for ratepayers to access online around September 2016. In preparation for this revaluation, the Valuation Office Agency (VOA) is sending out ‘forms of return’ to all business ratepayers, asking for information about their property and business. This is to help the VOA calculate and update the rateable values of all business properties, which are used by councils to calculate the business rates charged to business occupiers. If you receive or have already received one of these forms of return, you should complete and Firework Code
return it quickly and accurately, as failure to do so may well mean you pay the wrong amount
Bonfire night is fast approaching – here’s
in business rates from April 2017. Importantly,
some safety tips for the big night.
it could also mean that you receive a fine of
1. Plan your firework display to make it safe and enjoyable. 2. Keep fireworks in a closed box and use them one at a time. 3. Read and follow the instructions on each firework, using a torch if necessary. 4. Light the firework at arm's length with a taper and stand well back. 5. Keep naked flames, including cigarettes, away from fireworks. 6. Never return to a firework once it has been lit. 7. Don't put fireworks in pockets and never throw them. 8. Direct any rocket fireworks well away from spectators. 9. Never use paraffin or petrol on a bonfire. 10. Take care of the safe disposal of fireworks once they have been used and make sure that the fire is out and surroundings are made safe before leaving. For more advice on hosting Bonfire Night events, don’t miss our article on page 16.
4
£100 if not returned to VOA within 56 days. The British Beer & Pub Association (BBPA) is urging licensees to check their valuations when they appear on 30th September, and has published an online guide to help pubs navigate the process. Businesses will be able to notify the Valuation Office Agency (VOA) of any obvious errors from September – and officially appeal to the VOA if there are any serious mistakes, under the Government’s ‘Check, Challenge and Appeal’ process, from April next year.
Coming up this month... Darts: World Grand Prix
Football: World Cup Qualifiers
3rd – 8th October
4th & 8th October
Host a charity darts match to drum up interest in your offering
Promote deals on beer, and offer pitchers and buckets of bottles during each match
Water supply and sewerage de-regulation From 1st April 2017, water supply and waste removal services (sewerage) will be de-regulated. From this time, small medium enterprises in England only, will be able to buy their water supply and waste removal from any of the 24+ water companies in England. Scotland de-regulated the supply of water in 2008 and England (not Wales) is about to follow suit. So, from April 2017, if your pub is in London for example, you will be able to buy your water and waste removal (sewerage) from Yorkshire Water or South West Water, etc. In preparation for the changes you will need to:
New £5 Note The Bank of England have issued new smaller £5 notes. You will start to see the new notes over the coming weeks. Once the new fiver has entered circulation, the Bank of England will gradually start withdrawing paper £5 notes as they are banked by retailers and businesses. You can cash in any old £5 notes with the Bank of England at any time.
1. Ensure you know the location of your meter and the serial number 2. Speak to your water supplier to ask them what plans they have for April 2017 and what rate changes there will be, if any. For more information, speak to your Regional Manager.
In May 2017, the old paper £5 notes will cease to be legal tender and will no longer be accepted by shops. If, after May 2017, you find you still have some paper £5 notes, you will be able to exchange them at the Bank of England,
Dog friendly pub awards
but until then carry on spending paper £5 notes as usual.
dogbuddy.co.uk launched the Dog
Although the Bank of England have stressed that the
Friendly Pub Awards to find the
new plastic notes shouldn’t stick together, there is
most dog-friendly pubs in the UK.
still a chance that they will while new, so it will be
Voting closes on 31st October, after
worth taking extra time to double check (even if the
which the 12 UK regional winners, as
bar is busy) to avoid giving away too much change. Detector pens that are currently used to discover counterfeit notes will no longer work
decided by voters, will be announced, with a panel of expert judges deciding the pub that will receive the enviable title of Best Dog Friendly Pub of the Year.
on the new notes as they will just slide over
If your pub is pooch friendly, visit
the plastic whether they’re fake or not.
dogbuddypubs.com to get involved.
Formula 1
National Curry Week
Half Term (attracting families)
2nd, 9th, 23rd & 30th October
10th – 16th October
24th – 28th October
Family fun days and children’s entertainment will boost footfall over half term
Offer loyalty based drink deals as an incentive to return to watch races across the month
Host a midweek curry night with beer pairing offers to drive footfall
Halloween
31st October
Freaky fancy dress, devilish discos and ghoulish menus will appeal to all ages
5
Camerons Thirst Blood Camerons Master Head Brewer, Martin “Dawn of the Dead” Dutoy, has created this devilish red ale in time for Halloween.
What was the inspiration behind Camerons Thirst Blood? When putting together our guest ale program, we look at various aspects to decide what beer to feature in each month. Firstly, we look at some of the key calendar events, and as Halloween features in October, we thought it would fit perfectly to have a pump clip design and name that acknowledged what is an established occasion in the year. The guest ale program also lets us experiment with new and innovative beer styles whilst keeping to the US theme - where Halloween has been so popular. We chose to do a US style red rye beer. We also thought the red colouring would suit the name and branding.
TO ORDER SEE 'ON THE DRAY' PAGE 39
What are the main ingredients? Based on an American red rye beer, this rosy beer has a rye bread flavour mingled with tons of hoppy grapefruit taste – with a satisfying bitter end that smells like cinnamon, pepper and orange peel.
Who will this beer appeal to? The name and design of the clip would be ideal for any venue looking to hold Halloween events. The distinctive clip and nod to Halloween has proven popular when featured on previous guest ale lists. The unique beer style should also provide a point of difference for real ale drinkers who are looking to try something new.
6
OCT JUL
WHAT TO SERVE THIS SEASON
Tips from Annabel Smith Whilst some people might dread the
to the pub, tempted by the occasions
nights closing in, or having to put an
pubs can offer. Bonfire night with
How can we help?
extra jumper on, I think the pub trade
bangers and a beer, Halloween with
For some seasonal beer and
embraces the winter wonderfully. We
steaming stews, Christmas with turkey
food suggestions, just check out
start changing our menus to reflect the
matched with a traditional British ale.
beerforthat.com. If you click
season – slow-cooked game, casseroles and crumbles. The beer world echoes this with an array of autumnal ales. You only have to look at the colours and flavours of the beers in this month’s 'On the Dray' feature to see they mirror the hues of fallen leaves and the taste of toffee, caramel and spice infused oranges.
Out of all the beer seasons, this is definitely my favourite, because it offers so much variety in terms of flavour, produce and beer-matching opportunities. Make sure you offer a beer recommendation to go with your dishes, perhaps consider serving half pints in stemmed or chalice glasses to make it bit
Beer has fun with names around this
more ‘special’ and get your team involved
season: Gangly Ghoul, Old Spooky
in educating customers about the endless
Hen and Hobgoblin attract people out
food-pairing possibilities beer offers.
This month's 'On the dray' featured beers on page 39 offer distinct characteristics and are perfect for pairing with food: GREENE KING GANGLY GHOUL 4.2% ABV Pick out the spiciness in this beer with a hearty beef goulash. For a veggie option, try with Mushroom Stroganoff, sprinkled with smoked paprika.
on the Beer Explorer tab you’ll find hundreds of beer styles and food pairing options.
You can email Annabel your questions direct at beersommelier@enterpriseinns.com or simply tweet the name of a food to @BeerForThat with the hashtag #BeerMatch for an instant reply.
WICKWAR WESSEX FALLING STAR 4.2% ABV
CAMERONS THIRST BLOOD 4.3% ABV
Serve with a ham hock. The pineapple notes in the beer contrast with the saltiness of the meat to refresh your palate.
The intense rye bread flavour of this beer will taste great with pork belly, the zingy hops will cut through the fat in the dish.
CALEDONIAN AUTUMN RED 4.4% ABV
ROBINSON’S RED AND BLACK 5.8% ABV
The rye crystal malt in this beer will be perfect with a seasonal fruit crumble. Or try with a salty mature cheddar and crackers.
Pair this beer with lamb shanks braised for a long time in Red and Black. The meat will absorb the beer and taste great.
CHARLES WELLS GOLDEN CAULDRON 4.1% ABV
LANCASTER NEW ZEALAND HOP 4.1% ABV
This beer is made for duck served with a Seville orange marmalade sauce. Accompany with crispy potatoes.
A weird one, but give it a go: goats cheese drizzled with honey and toasted pine nuts, delicious!
MARSTONS BEER CO MOONLESS 4.1% ABV
MOORHOUSES RUBY WITCH 4.6% ABV
Bring out the creaminess of this beer with fish in Hollandaise sauce. The lemony, citrusy Hollandaise complements the zesty New World hops.
You can’t beat a Best Bitter with cheese. Bake a whole Camembert and serve with cranberry sauce. The cheese mellows the bitterness and brings out the fruity notes of the beer.
FIND OUT MORE ABOUT FOOD PAIRING AT BEERFORTHAT.COM 7
What to serve this
With party season just around the corner, planning your Christmas drinks range now will ensure you have a profitable festive season! Additional footfall from office parties, groups of friends and families getting together will boost bar sales, but it pays to be mindful that you will be catering for a wider range of tastes than usual – so it’s important to stock up on a broad range of beers, wines, spirits and not forgetting soft drinks too.
STOCK UP ON… Spirits 1 in 5 festive drinks served are spirits*. Consider seasonal twists on classic long drinks – for example using sloe gin as a mixer with tonic, topped with winter
THE FACTS BEHIND THE OPPORTUNITY!
FREE POS SEE PAGE 37
An average
£7,562
extra is taken during the festive period versus the rest of the year*
8.8% of
total drink sales occur at Christmas*
75%
of adults visited the pub over the festive period*
8
berries for a really festive feel! Whiskey is another warming tipple associated with winter, whilst Irish Creams like Bailey’s always sell well over Christmas.
Wine Prosecco remains one of the fastest growing products across all major drinks categories, and as people push the boat out over Christmas, it’s important to also stock up on Cava and Champagne too. Providing suggested food pairings on red, white and rose wine will also encourage upsell – for example a crisp white wine with turkey and fish dishes or deeper reds with roast beef.
Beer
Winter warmers
Stock up on bottled beers and
Mulled wine is a popular festive
make sure you have a range of
drink and can be easily made in large
seasonal ales available on the dray
batches. Serving it from an urn on
– check the November issue of
your bar will fill your pub with its lightly
deals&ideas for more inspiration!
spiced scent too – really adding to the
Soft drinks
atmosphere! Warm mulled ciders and
1.9billion litres of soft drinks were served on-trade in 2015. So it’s vital to have an attractive offering for designated drivers and non-drinkers. Customers expect the same level of quality and range on offer for soft drinks as they do from alcohol
as customers look to escape the chill.
indulgent hot drinks will also sell well
and juices, stock up on premium
Spiced Mojito Add ice, mint and lime to a glass.
Liqueur coffees and hot chocolates
Muddle.
will help drive hot beverage sales.
Add a measure of spiced rum Mix ingredients together
– so in addition to carbonated drinks options like J20 Spritz, Frobisher’s and Elderflower presse.
Festive Tipples
FREE GLASSWARE
Top with soda water, stir and serve.
SEE PAGE 38
Winter Pimm’s Punch 2/3 of adults believe cocktails are gaining more popularity than other spirit options, and it’s predicted cocktail spend will account for 10% of all UK spirit sales by 2020.**
Mix Pimm's, Brandy and apple juice together with ice in a large jug.
Presenting a sizeable profit opportunity, with recent research indicating a 36% growth in cocktail sales on-trade (CGA Strategy) adding a small selection of limited edition Christmas cocktails can provide a real point of difference for your pub, and attract additional spend from customers. Choose simple recipes which don’t involve purchase of too many additional ingredients, and are quick and easy for your bar staff to re-create.
Add cinnamon sticks, sliced apples and oranges Serve in glasses with a festive garnish.
TURN OVER FOR ADVICE ON PROMOTING YOUR CHRISTMAS DRINKS RANGE
FREE POS SEE PAGE 36
FREE STOCK SEE PAGE 35
* CGA strategy Christmas Review 2013 ** Cellar trends
9
Promoting your
Christmas offering
Once you’ve decided what to serve, it’s vital to spread the word about your festive offering to attract footfall and ensure your pub is packed over the party season. You’ll be competing with high-street restaurants and events venues too, so pull out all the stops to capture customer attention and create an unforgettable festive atmosphere. Seasonal promotions and community initiatives are an easy way of attracting customers into your pub. Why not consider…
Festive Fridays
Gift Exchange
Buy one get one free on selected drinks before 6pm
Ask customers to donate a small gift, which can be passed on to local charities within your community.
Shopping Stop Point Promote your pub as the perfect location for customers to have a drink or bite to eat to escape the rush of the shops. Consider a special price on a lunch and drink offer.
Christmas Classics movie night: Pick a quiet mid-week evening to screen a classic festive film, complete with popcorn and mulled wine for a ticketed cost.
10
Chrimbo Quiz Nights Host a weekly Christmas quiz throughout December to get customers into the festive spirit.
Christmas Colouring Competition If your pub attracts families, providing children with themed colouring sheets is a simple and cost-effective way of keeping the little ones entertained. Bizzi Activity Bags are available from Crafties for just 49p each
Spread the joy! Social media is a fast and costefficient way of spreading the word about your Christmas offering to your online community and followers. From uploading photos of your Christmas tree and decorated pub, to sharing recipe ideas of festive foods and drinks, use your social media channels to excite and inspire potential customers. Don’t miss our feature on page 25, which offers inspiration on using Facebook to generate Christmas bookings.
As well as promoting your pub online, ensure that you’re shouting about your offer around your bar and public areas – including at entrance points and outside. There are plenty of posters and POS available to help promote your Christmas events too – contact your customer account manager for more details.
Use your staff to promote your Christmas offering too. They can speak directly to your customers, talking about offers available across the festive season – even better, dress your team up in elf hats and Christmas themed outfits to really set the scene.
On-trade typically sees a
15.7% rise in sales in December
William Grant Market Report
Enterprise offer a full suite of marketing support for your event, speak to your regional manager to find out more.
Point of Sale Available
from Enterprise design and print in emarket
11
CHRISTMAS MENU PREPARATION Careful planning and preparation of your food offering is a key factor in maximising food sales across the busiest trading period of the year. If customers rate your festive offering, they are likely to return in the future, and with extra footfall from office parties and family meals, making a good impression presents an opportunity to profit year round.
Menu planning
Bookings
•
•
I mplement a really organised booking management process. You don’t want parties turning up to no table, or no record of tables booked at all!
•
nsure the team (and especially E the kitchen) are fully briefed ahead of each shift on the number of bookings and any large parties expected, including specific dietary requirements or allergies.
•
here possible, encourage preW ordering to reduce pressure on your kitchen, and allow waiting staff to position place cards with menu choices at each setting for speed of serve. For parties of 4 or more, stipulate pre-ordering as a booking requirement.
•
eward any large party bookings R with an incentive such as a free bottle of wine to encourage loyalty.
•
I f you are struggling for bookings later on, a last-minute promotion can hook guests who may have delayed booking as the purse strings tighten towards Christmas.
•
•
lan your Christmas menu early P to negotiate and place orders with your suppliers in advance. Where possible, pass savings on to customers in the form of addedvalue incentives, for example, complimentary canapés or petit fours. onsider food occasions across the C day – generate additional income with mince pies, Christmas cake and turkey sandwiches across the festive period ake sure your team are clued M up on your menu and what goes into each dish. It’s important to be aware of any allergens in dishes.
FREE GLASSWARE SEE PAGE 36
12
Date for the diary: 7th,- 14th October
Seafood Week A fantastic opportunity to trial new or showcase existing fish dishes! Increasingly popular on pub menus, adding a selection of seafood dishes to your existing menu will help drive food sales. Seafood Week provides the perfect opportunity to revamp your menu and trial new dishes such as moules mariniere, dressed crab, seafood linguine or even lobster. Don’t forget classics like fish & chips too…one of the most widely ordered dishes in pubs!
Advertising •
et your Christmas menus printed G and on display in your pub early on, and email or send your menus to your customer database. If you don’t have a database, collect names and email addresses over the coming weeks
•
rder your Christmas point-of-sale O items such as any posters, table tent cards, banners etc now!
•
rganise a letter-box drop to O local businesses to encourage bookings from work parties
•
et up a side table in your pub near S the bar, and decorate with tinsel, banners, POS and menus and any event information. Include a booking and email sign-up form to encourage impulse bookings and broaden your customer database
•
pdate your website with details U of your Christmas activities and menus. Don’t forget to share the information on your social channels to maximise exposure
•
se events such as Halloween U and Bonfire Night to promote festive activities
Staff •
dvertise for any temporary A Christmas staff in advance so that they can get adequate training ready for the festive rush
•
Set staff incentivised booking targets to encourage promotional dialogue
•
rief all staff on what your festive B offer is, including how to book and deposit deadlines so that they can talk about it with customers
How can we help? Enterprise offer a full suite of marketing support for your event, speak to your regional manager to find out more. 13
PRICING STR ATEGY Plan a profitable pricing strategy
What do I need to consider?
Regular reviews of your pricing structure and overall business offering are a key factor in driving sales and maintaining a profitable business, but how and when and how should you get started on your strategy?
• The average price of a drink varies depending on geographic location.
When should I start planning price rises? • Planning ahead now will not only put you in good stead for 2017, but will help you absorb annual supplier price rises in the New Year. • Customers are less cost-conscious across the celebratory Christmas period, the introduction of new menus will help you drive festive sales and boost takings across December and beyond. • Price increases pre-Christmas will help support any discounts or promotions you run in January.
• Carry out market research by seeing what your competitors are charging and analyse their pricing structure in comparison to yours. • Ensure you offer customers value for money, whilst maintaining your profitability.
What’s the ideal pricing structure? • Implement a good-to-better-to-best product and pricing strategy. This roughly translates into house or standard range, mid-range and premium products, the latter driving higher gross profits. • Make sure that the price jump from good to better to best isn’t too large, to encourage upsell across your entire range. • As a rule, prices should be based on the level of gross profit that you want to achieve whilst remaining competitive.
How can we help? Take advantage of the support tools available from Enterprise to assist with your pricing strategy planning, including the gross profit calculator, which is accessible via the Publican Channel at enterpriseinns.com or contact your Regional Manager for more details.
14
emarket
NEW for all
Enterprise Publicans
emarket Supplier Directory
The Supplier Directory offers a range of products and services at advantageous prices providing you with a convenient and cost-effective way to access many of the key requirements for your business.
Order a copy now!
Hard copies are available from your Regional Manager or send an email to procurement@enterpriseinns.com – please include your pub details and we’ll pop one in the post to you. Alternatively visit enterpriseinns.com and log into the Publican Channel, select ‘order online & emarket’ and download a copy. 15
Attract families this
Bonfire Night Bonfire Night is traditionally a family-friendly event, and presents a great opportunity to attract customers into the warm before and after firework displays. Entice customers into your pub
Bonfire night is a great opportunity
with a range of warming drinks
to host a community event.
like mulled wine, seasonal
Plan attractions that all
ciders, hot toddy’s, beers
the family can enjoy,
and cask ales. You could also
from face painting to live
consider themed cocktails or long mixers,
music and entertainment, or even
like a Rum Rocket, Prosecco Sparkler or
a beer or ale festival. Small touches
fruity, alcohol-free Gunpowder Punch.
like free sparklers for the little ones
Don’t forget to stock up on soft drinks
will be attractive to parents.
including hot chocolate for children.
Point of Sale Available
from Enterprise design and print in emarket
Bonfire Bonfire Night Night Join u
Join us for
s for
Sat u November Saturday 5th
rd ay 5th
No ve
mb er
Start to promote your event
Boost food sales by serving easy-to-eat
via a-boards, posters and
hand held options, including burgers
internal and external signage
IMPORTANT: If you are putting on a
from September. Spread
firework display or hosting activities
and bangers, jacket potatoes or pies that can be easily eaten
the word even further by using your
outside, make sure that you have
outside. If you’re hosting
social media channels, website and
a wet weather plan in place and
your own display, a BBQ or
email marketing database to
remember the firework safety code.
communicate what’s on.
Download your Bonfire Night
hog roast will encourage spend without customers having to miss the fireworks.
Making the Most of Guide from the
Chilli-con-carne and spicy foods to
Publican Channel for more details.
take the chill off will also be a hit!
How can we help? Don’t forget to check emarket for any goods and services required to make your event run as smoothly as possible For more information or to order products suitable to promote Bonfire Night, please speak with your customer account manager.
16
FREE GLASSWARE SEE PAGE 35
Bounce back this January January is generally a quiet month across the industry, as customers feel the post-Christmas pinch. Overcome the trading slump by following these simple ideas to incentivise your customers come new year.
Point of Sale Available
from Enterprise design and print in emarket
Showcase your pub over the Christmas period
Spread the word
Make the most of your busy bar
to share information on any offers
across December, using the profitable
or promotions you are running
trading period as an opportunity to
and use your staff to spread the
showcase your pub and what it has to
word and sell your January events
offer once the decorations have come
and offers to new and existing
down. Make sure any January offers
customers over the festive period.
are clearly communicated across your
Serve up value
pub, and consider direct marketing GRAB YOURSELF A COLLECTOR CARD FROM THE BAR
activity like sending a Christmas card with your January bounce back offers out to your mailing list and database.
THIS JANUARY
Don’t rely on drink sales ASK INSIDE FOR DETAILS
ASK INSIDE FOR DETAILS
2
for
inter W WarmersLUNCHTIME 23/06/2015 12:39
Enterprise.40386-001.ROTW
- Winter Warmers
R 60S
FOR THE OVE
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Enterprise.40390-001.ROTW
- VIP Lunch Club.indd
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08/06/2015 09:52
give customers another reason to visit your establishment. To attract customers across all day-parts, consider special offers on coffee and cake or
04/09/2015 10:53
A2 Loyalty Poster
v3.indd 1
two-for-one, free desserts, 10% off or a complimentary glass of wine to
Reward loyalty
comedy or theme nights, which will
1
year will be really popular. Consider
many customers will take the intake in January. Plan a packed
13/03/2015 14:51
- 2 for 1.indd
and added value deals in the new
encourage customers to dine out.
events schedule, including live music, Enterprise.40071-001.ROTW
If your pub offers food, discounts
After over-indulging at Christmas, opportunity to reduce their alcohol
SPECIALS
Use your social media channels
afternoon tea - both of which present a huge profit opportunity for pubs.
Loyalty schemes are an easy way to secure repeat business and grow a community of regular customers. Stamp cards are an easy way to implement this. For example, customers could receive a stamp for each visit in December, and once the card is complete, qualify for a free drink or BOGOF meal deal in January.
17
BRINGING BACK
POPPY BEER The Royal British Legion is one of the most popular charities Enterprise Publicans choose to support, raising funds for the much-loved charity year round. Planning events to support The Royal British Legion offers great footfall-driving benefits, bringing communities together to celebrate veterans and members of the armed forces. Ahead of Remembrance Sunday, our exclusive Poppy Beer, developed in association with Charles Wells, is back.
AVAILABLE TO ORDER FROM 27TH OCTOBER WITH DELIVERIES FROM 31ST OCTOBER
Stock up and do your bit for charity this November!
For
10p
every pint sold by our
Publicans, we will be donating directly to The Royal British Legion
FREE Point of Sale Available
BREWED BY CHARLES WELLS
Kit contains: Pump clip 1 x taste note tag 100 x drip mats 2 x A2 posters Collection tins (available from RBL)
18
A CRISP, NUTTY, AMBER BITTER
ALC. ALC.3.6% 3.6% VOL. VOL. 10P FROM EVERY PINT SOLD GOES TO THE ROYAL BRITISH LEGION’S POPPY APPEAL
We’ve partnered with Booker Wholesale to develop two classic dishes that taste great with Poppy Beer. Why not add them to your specials board during November and help raise extra funds for The Legion with a small donation going to the charity for every dish sold.
POPPY ALE BATTERED COD AND TRIPLE COOKED CHIPS
COST PER PORTION:
£1.67
• FAS
Cod Fillet (8-16oz) Skinless Booker code: M147247 Price/Size: £1.58/1 fillet • Chef's Larder Batter Mix (3.5kg) Booker code: M081975 Price/Size: £0.03/20g • Poppy Ale (30ml) • Chef's Larder Mushy Peas (2.65kg) Booker code: M081468 Price/Size: £0.15/100g • Chef's Larder Premium Extra Chunky Gourmet Chips (2.5kg) Booker code: M182767 Price/Size: £0.20/200g SUGGESTED SELL PRICE
£9.99
£8.99
£7.99
% PROFIT
76% £6.32
73% £5.48
70% £4.65
CASH PROFIT
STEAK & POPPY ALE PIE WITH CHUNKY GOURMET CHIPS
COST PER PORTION:
£2.25
• Chef's
Essentials Diced Beef (3kg) Booker code: M172755 Price/Size: £6.66/1kg • Farm Fresh Cooking Onions (10kg) Booker code: M529776 Price/Size: £0.09/200g • Chef's Larder Tomato Puree (800g) Booker code: M411538 Price/Size: £0.07/30g • Chef's Larder Gravy Granules (2kg) Booker code: M069725 Price/Size: £0.39/1.5L • Poppy Ale (200ml) • Chef's Brigade Dried Mixed Mushrooms (400g) Booker code: M102027 Price/Size: £1.00/50g • Jus-Rol Professional 48 Puff Pastry Ovals (x 48) Booker code: M598040 Price/Size: £1.91/10 lids 10 portions = £10.13 • Chef's
SUGGESTED SELL PRICE
£7.99
£6.99
£5.99
% PROFIT
81% £5.43
79% £4.59
75% £3.76
CASH PROFIT
Larder Premium Extra Chunky Gourmet Chips (2.5kg)
Booker code: M182767 Price/Size: £0.02/200g
• Chef's
Larder Fine Green Beans (2.5kg) Booker code: M189271 Price/Size: £0.20/100g 1 portion = £1.24
19
november
monday
tuesday
31
1
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7
8
9
Rugby: Autumn Internationals New Zealand v Ireland
Darts: Grand Slam of Darts
First delivery day for December deals
wednesday
14
Darts: Grand Slam of Darts
15
21
22
28
29
Darts: Grand Slam of Darts
Last order date for November online deals
16
23
30
Cyber Monday
5
Armistice Day
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Bring your community together with a coffee and cake morning to raise funds for the Royal British Legion Special lunch offers will encourage customers to stay in your pub for longer
Bonfire Night Host an event for all of the family to enjoy to drive footfall Serve hand-held food that can be enjoyed during firework displays Showcase your winter drinks range Consider serving firework themed cocktails to add theatre to your event
Remembrance Sunday Offers on roast dinners will attract families coming together after Remembrance events Stock up on Poppy Beer from the 27th October to help raise funds for the Royal British Legion
13 20
thursday
friday
saturday
3
10
4
11
Football: World Cup Qualifier - England vs Scotland Rugby: Autumn Internationals Barbarians v Fiji Armistice Day
Darts: Grand Slam of Darts
17
Darts: Grand Slam of Darts
18
24
Black Friday
25
December online deals available to order from today
Last delivery day for November deals
1
Rugby
2
sunday
Bonfire Night Rugby: Autumn Internationals Wales v Australia Barbarians v South Africa New Zealand v Ireland
5
12
Rugby: Autumn Internationals - Italy v New Zealand - England v South Africa - Scotland v Australia - Ireland v Canada - Wales v Argentina - France v Samoa Darts: Grand Slam of Darts
6
Remembrance Sunday Formula 1: Brazilian GP
13
Darts: Grand Slam of Darts
19
Rugby: Autumn Internationals - England v Fiji - Wales v Japan - Ireland v New Zealand - Scotland v Argentina - France v Australia - Italy v South Africa Darts: Grand Slam of Darts
26
Rugby: Autumn Internationals - England v Argentina - Scotland v Georgia - Ireland v Australia - Wales v South Africa - France v New Zealand - Italy v Tonga Darts: Championship Finals
Darts: Grand Slam of Darts
Formula 1: Abu Dhabi GP Darts: Championship Finals
3
20
27
4
5 – 26
Promote your sport offering with POS and indoor and outdoor marketing collateral to entice sports fans into your premises Offer deals on beers and hand-held snacks to increase dwell time
Charity November sees the launch of Movember, to raise funds for health issues that specifically affect men. Get your team and customers involved in cultivating their facial hair for charity! The Children in Need annual televised fundraiser also takes place this month. Encourage your community to get involved and make your pub the hub for fundraising activities
21
Maximise footfall from
football Football is the most popular televised sport in the UK and can generate a sizeable profit opportunity for pubs that screen it. The Premier League matches will be on TV until May 2017 and offer countless opportunities to attract fans into your premises – especially with new Friday night matches, which will bring in the after-work crowd.
DRINK…
Tactic:
the facts:
4.6million
people watch sport in a pub/bar every month In 2015 / 2016 lager sales saw an uplift of during mid-week football matches
17%
Sports drinkers spend an average more per person when watching football
£3.53
During popular matches, expect a busy bar and be prepared in advance. Fans will seek a quick service to avoid missing out on any action or commentary, so ensure you have enough staff working to handle the extra demand. Table service and half time pre-ordering options will also help ease pressure on your bar team. Beer is likely to be one of the most ordered drinks, so deals on buckets will sell well.
FOOD…
Tactic:
the facts:
80% of people drinking Make sure your kitchen is prepped for the pre-and post-match rush. Offer sharing platters and hand-held foods that are easy to eat whilst watching the television, such as chips, chicken wings, pizzas, burgers and hot dogs. Make sure your bar is well stocked with snack foods too – crisps, nuts and pork scratchings will be sure winners.
Tactic: ATMOSPHERE …the facts:
30 minutes – the average additional length of time football fans will stay in your pub after a match
22
Atmosphere and viewing experience are essential to encourage sports fans off their sofas and into your pub. Review your furniture layout and ensure that all screens are clearly visible and commentary can be heard from designated seating areas as well as the bar. Make customers feel as comfortable as possible.
and watching sport in pubs also purchase food
71% of football fans prefer hot food during a match
55%
of customers would purchase more crisps and nuts during a match
OCTOBER PREMIER LEAGUE
MATCHES AND ENGLAND WORLD CUP QUALIFIERS SATURDAY 1ST OCTOBER
SATURDAY 22ND OCTOBER
Swansea v Liverpool – 12.30pm
Bournemouth v Tottenham – 12.30pm
Hull v Chelsea – 3pm
Arsenal v Middlesbrough – 3pm
Sunderland v West Brom – 3pm
Burnley v Everton – 3pm
Watford v Bournemouth – 3pm
Hull v Stoke – 3pm
West Ham v Middlesbrough – 3pm
Leicester v Crystal Palace – 3pm
SUNDAY 2ND OCTOBER Manchester United v Stoke – 12pm Leicester v Southampton – 2.15pm Tottenham v Manchester City – 2.15pm Burnley v Arsenal – 4.30pm
SATURDAY 8TH OCTOBER England v Malta – 5.00pm
TUESDAY 11 OCTOBER TH
Slovenia v England – 8.45pm
SATURDAY 15 OCTOBER TH
Swansea v Watford – 3pm West Ham v Sunderland – 3pm Liverpool v West Brom – 3pm
SUNDAY 23RD OCTOBER Manchester City v Southampton – 1.30pm Chelsea v Manchester United – 4pm
SATURDAY 29TH OCTOBER Sunderland v Arsenal – 12.30pm Manchester United v Burnley – 3pm Middlesbrough v Bournemouth – 3pm
Chelsea v Leicester – 12.30pm
Tottenham v Leicester – 3pm
Arsenal v Swansea – 3pm
Watford v Hull – 3pm
Bournemouth v Hull – 3pm
West Brom v Manchester City – 3pm
Manchester City v Everton – 3pm
Crystal Palace v Liverpool – 5.30pm
Stoke v Sunderland – 3pm West Brom v Tottenham – 3pm Crystal Palace v West Ham – 5.30pm
SUNDAY 16 OCTOBER TH
Middlesbrough v Watford – 1.30pm
SUNDAY 30TH OCTOBER Everton v West Ham – 1.30pm Southampton v Chelsea – 4pm
MONDAY 31ST OCTOBER Stoke v Swansea – 8pm
Southampton v Burnley – 4pm
MONDAY 17TH OCTOBER Liverpool v Manchester United – 8pm
Point of Sale Available
from Enterprise design and print in emarket
WATCH SAVE £4.00 SEE PAGE 35
WATCH all the games all
the games HERE!HE
RE!
QUALIFYING MAT
SUNDAY 4TH SEPT Slovakia v
SATURDAY 8TH
England v
ASK INSIDE FOR DETAILS
CHES
EMBER 2016
England
OCTOBER 2016 Malta
TUESDAY 11TH OCTO Slovenia v
England v
BER 2016
England
FRIDAY 11TH NOVE
MBER 2016
Scotland
ASK INSIDE FOR DETAILS
23
Gaming and Entertainment Gaming machines are an integral part of any pub – not only do they entertain customers and increase dwell time, they also provide a profitable additional income stream for your business.
From fruit machines and interactive quizzes to retro arcade style games there are hundreds of solutions to suit your customers. Gamestec can advise you on the best machine and proactively review their performance in your pub. Stay up-to-speed with current legislation and best practice, including the best positioning of your gaming equipment, by visiting gamblingcommission.gov.uk
Machine Maintenance At some point, it is likely that your
Maximising Machine Income
games machine has suffered from coin
Gaming machines can provide
starvation problems. The cost of having
a significant income stream –
the machine or even a note acceptor
generating up to £7000 per year.*
out of order for a short period of time
Gamestec offers its top tips on
could be very substantial.
maximising this profit opportunity:
Gamestec advise Publicans to ensure
1. Location – Fruit machines
their machine’s hoppers are full before
should be given the best position,
busy trading periods. Refilling machines
ideally in or around the pub
is an easy process that should be done before you open first thing in the morning, and simply requires a refill key and £1 coins. Keeping it topped up can substantially increase your intake.
2. Daily use – Turn it on from open to close, an average machine turned on for 12hrs will cost just 14p – a worthwhile investment 3. Cleaning – Daily cleaning will prevent buttons sticking down. Report any service issues immediately to your supplier 4. Income – A drop in profits could indicate your players are bored of the games. Your supplier’s account manager can keep you up to date with the latest releases 5. Refill – Ensure to refill to the full amount requested everyday 6. Keep watch – Look out for large groups crowding round a machine, they may be trying to gain illegal access. Always ask for suppliers ID 7. Shelving – Somewhere for players to rest their drinks is a huge boost, shelves or high tables are a great solution
Stay up-to-speed with current legislation and best practice, including the best positioning of your gaming equipment, by visiting gamblingcommission.gov.uk * Gamestec data
24
Using to promote your Christmas offer
There are numerous ways to promote your pub for Christmas, and Facebook ads are a great way to get your offer in front of your target customers.
Firstly, make sure your Christmas menus are up on your website
For example, an advert for families
Not just as a pdf to download but
with text along the lines of ‘leave
may include an image of a family pulling crackers from last year,
also typed up. Your Facebook can
the washing up to us this year’.
then link back to your website, which
An advert for business staff parties, on
should be acting as your brochure.
the other hand, would have a different
Secondly, get some great images
image and text referring to an offer
Engagement on Facebook adverts varies depending on the quality of
Finally, keep an eye on the figures
your images, so the more interesting
If one advert isn’t performing as well,
and professional they are, the better.
consider stopping it, updating it and
Consider using shots of last year’s
trying again to reposition your approach.
food and celebrations that are visually appealing (and make a note to keep a camera handy for this year!)
Thirdly, segment your audiences In simple terms, consider who you are advertising to and tailor your appeal to your audience. An advert aimed at families would be different to one for business staff parties. Consider what headline and text you’ll use to encourage these people to click the advert and the link to your website.
that has to be booked by November.
Taking the time to use Facebook ads properly can deliver big results for little outlay, and is a simple but effective way to connect with your target audience. Need more advice on social media or your website? Check out your Making the Most of Guide on social media and websites for more information on managing your digital profile, or speak to your Regional Manager about how to position your pub online.
25
The Sales & Service Centre Number is Changing 0 33 33 20 20 85 We are always looking at ways to improve our service and to make things easier for you, and we now have one number that will connect you to us – no need for various different numbers for various departments.
The 0 33 33 20 20 85 number will give you the option to connect to 1 – Sales
A one number solution, removing the need for you to know/use different numbers when contacting us! The cost for calling our new 03 number should be no more than a call to a local or national number from both your landline and your mobile. If you have inclusive minutes packages, calls to our 03 should be included*. You will still be able to contact us on 0845 601 1602 for a limited time, however, calls will cost 5p per minute plus your phone company’s access charge*.
* If you are unsure of your current call package or call costs, please speak to your service provider.
26
2 – Service 3 – Credit Control 4 – Property 5 – Technical Services
Set the scene this Christmas Customers are looking for a premium experience to celebrate festivities with family and friends. By planning ahead now, you can create a memorable atmosphere that will encourage repeat visits in 2017. Crockery
Decorations
Make sure you have enough crockery, serving ware and cutlery to cope with the extra demand. Check the quality of your plates,
Decorations, table settings and
knives and forks etc, and don’t use
bar with Christmassy accessories
anything that is chipped or tatty. It’s also
and colour schemes, and don’t forget
important you have adequate supply
the little touches, like tea lights with
to meet the extra demand and any
festive scents, holly, candy-canes,
breakages that might occur. Square
cinnamon sticks or sparkles and stars.
or oval plates are a simple way to
Most importantly, if space allows,
premiumise your food offering. Large
display a well decorated tree!
platters and serving dishes that can be left on the table piled with vegetables
For a serving of around 50 customers, make sure you have around
tableware are also really important factors in capturing the mood of the
70 plates
season. Theme your dining areas and
Gifts
and potatoes will take the pressure off
Personal Christmas gifts at each setting
both the kitchen and waiting staff.
will also offer the perception of added
Glassware
OUR TOP CHRISTMAS TIP
value – this could be something small like homemade chocolates. Place
Take the same approach to glassware, replenishing your stock in the run up
mats or markers with customers'
to Christmas. Make sure you have
also be really helpful for your waiting
a varied range of glasses, including
staff when serving…and to really
champagne flutes and short glasses
ensure your Christmas goes off with
for seasonal tipples like Irish Cream.
a bang, don’t forget the crackers!
names and menu options on will
Most importantly, make sure your staff are engaging, welcoming and look like they're having a good time…spread the festive cheer!
available.
How can we help? Don’t miss great deals in the emarket supplier directory and speak to your customer account manager about products and deals to help maximise your Christmas offering. These include:
PP Christmas trees
and decorations
PP Crackers PP Napkins PP Crockery PP Glassware And more!
27
Bringing the Community back to the pub
When Publicans Alasdair Stewart and Tracey Houchin took over the The Coffee Pot Tavern in 2011, they saw lots of potential to create an outstanding establishment, but they had a long journey ahead to convince the local community that the pub could once again become the hub of Yardley Gobion, a small village on the outskirts of Northampton and Milton Keynes. " The community had really lost faith in the pub," explains Tracey. "We knew we were going to have to work really hard to turn things around, and we faced competition from some really popular pubs in nearby villages."
28
Fast-forward to 2016, and The Coffee Pot Tavern couldn't be further away from the run-down pub it once was. “We saw real potential in the pub from day one. The location itself presented us with plenty of opportunities to attract customers – it’s on the Grafton Way walking route, so there was potential to attract ramblers, cyclists and dog-owners. It’s not unusual to see a dog in the bar area – we provide dog treats, food and water bowls too.” "Silverstone Circuit is really close, and has big events on every weekend. It became clear that people visiting Silverstone were looking for overnight accommodation, and the pub had the space to provide letting
rooms. It was a real labour of love, but Alasdair renovated two en-suite bedrooms, and now we’re full to the rafters with people staying with us year round, so much so we’re now in the final stages of getting a third room completed." “With the letting rooms up and running, we realised that we needed somewhere of the same standard to serve breakfasts. The pub had an old games room, which was just dead space, so we decided to renovate that too – it's now a coffee shop – which in its own right is performing brilliantly as a business – bringing in customers to the pub who previously wouldn’t have visited.”
e knew we were going to have to work really hard W to turn things around, and we faced competition from some really popular pubs in nearby villages The introduction of the coffee shop has not only generated an additional revenue stream, but serves as a space for local community groups to meet. “The WI use the coffee shop as meeting space, as do Slimming World, who come in for a treat after their weekly weigh in! We also act as a clubhouse for a group of local bikers, who also host a festival in our field each year. It really is a community space, everyone is welcome!” Located between two commuter towns – Milton Keynes and Northampton – the pub attracts a wide range of customers, and is popular with families over the weekend and holidays. “We had ample outdoor space, and we were aware of a lot of young families moving into the area from London, so Alasdair set about creating a safe and welcoming environment for children, building a tree-house, play equipment and even a wooden locomotive in the garden – it’s a big hit with the little ones!” says Tracey.
With further investment from Enterprise, the exterior of the pub was revamped to reflect the quality of the interior of the premises. “Since January, we have seen a 50% increase in turnover” Tracey explains. “This is more than just a business to us. We’re so proud of what we’ve achieved and delighted to have been so well received by the local community.” Regional Manager Nigel Moore is as impressed as the locals with the pub's magnificent turnaround. “Tracey, Alasdair and the team have completely rebuilt the business from pretty much scratch, and The Coffee Pot Tavern now has a clear long-term future and has cemented itself as the beating heart of the village for the first time in decades. Their uncompromising standards and innovative, forward-thinking approach to developing the pub's proposition, paired with hard work and sheer perseverance has really paid off. Congratulations to the team!”
INSPIRED? For inspiration and ideas from Community Heroes across the Enterprise estate, visit enterpriseinns.com/echenterpriseinns.com/ech
29
PUBLICANS & PUBS I N
T H E
S P O T L I G H T The Winchester Arms launches radio café concept Winchester Arms, Taunton Publican Ian Evans has teamed up with a local radio producer to launch the UK’s first pub-based radio station at The Winchester Arms in Taunton, Somerset. Ian, who has run The Winchester Arms for three months, will re-brand the pub to become The Atlantic Radio Café, and broadcast live from October. He came up with the creative idea with long-term friend, Brett Orchard, who has a background in radio producing. Ian said: “I jumped at the opportunity of taking over The Winchester Arms. I want to make the local pub a truly communal hub for the town, and I think this exciting project will definitely turn heads.”
a local attitude, not just across the radio but the menu too, so we now
“As well as constructing a radio studio
offer locally sourced craft beers and
in the pub, I have reinvented the menu
use local produce in our dishes.”
focusing on the theme of the café. I’ve always had the image of something
The radio café will broadcast on DAB,
similar to the ‘Hard Rock Café’ or
covering Somerset, Bristol, South
‘TGI Friday’s’ but wanted to maintain
Wales and Devon. They’ve appointed a
series of radio DJs to present on the radio station, including Mike Reed. Regional Manager, Peter Gatling, said: “This is a very exciting path for the pub. We are very proud to be working with Ian and Brett on this fabulous and truly unique concept, which I am sure is going to be a huge success.”
Euro 2016 Pub Champion Competition Throughout the Euro 2016 football tournament, Enterprise ran a competition to discover the pub champions who hosted the best Euro activities. Congratulations to the winners, who received £200 worth of vouchers, and the runners-up, who received £75 worth of vouchers and a case of craft lager, as well as trophies, shields and certificates. First place:
Second place:
The Red Lion, Hawkshead
The Sun Inn, Stockton-on-Tees
The Milford Arms, Isleworth The Clock, Hebburn Broadways, Didcot
30
The Fat Ox Hotel, Whitley Bay
Quizathon The Crown Inn, Sheffield The team at the Crown Inn is preparing for a quizathon this November, attempting to break the Guinness World Record for the longest ever pub quiz. Ben Taylor, company director and landlord, started looking into quiz World Records and found the current record held in America, to be at 33 hours and 8 minutes, so is taking on a 36 hours challenge to beat it. The Crown Inn is hoping to get more than one hundred customers to attend over the two and a half days, and will be required to maintain at least two teams of four at all times throughout the quiz.
Sponsor forms and buckets will be on the bar throughout the quiz, and each person taking part will be requested to donate £1. Along with a fundraising sky dive by six of their customers the pub is hoping to raise £5,000. The fundraising
30 year celebration The Arun View Inn Landlords Paul and Yvonne Crease are celebrating 30 years at The Arun View Inn in Littlehampton. 30 Years ago Paul ran the arun view with previous lessess Ken and Margaret who then retired 15 years ago leaving Paul and Yvonne to take the pub on to trade by themselves. A landmark in Littlehampton, the Arun View on the banks of the River Arun, offers a great food menu and is popular with the locals and tourists. On a Sunday lunchtime, they can serve up to 300 portions of their popular fish and chips.
event will raise money for St Luke’s Hospice in Sheffield, which offers palliative care to people affected by terminal illness. Good luck to all involved!
Local MP congratulates longest serving publicans The Piper, Kettering On 2nd September, Mr Phil Hollobone MP visited The Piper, Kettering to meet with Publicans Sue and Garth Coward in celebration of their 20th anniversary as Enterprise tenants. They are Kettering’s longest serving Publicans, having spent 26 years running The Piper in total. The key to success? Teamwork says Garth “We have a fantastic hard working team here, who get to know regulars and visitors alike.”
Share your news
Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com
31
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octoberdeals
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Kit contains: 12 x Limited edition pint glasses 1 x Limited edition bar runner 125 x Beer mats 2 x New design flashing ruby and gold pump clips
octoberdeals
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FREE POS when you buy 2 x 9g casks of Hop Back Summer Lightning Kit contains: 1 x T-Shirt Drip mats
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34
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Free case of Chapel Down Curious Brew 12X330ML when you buy 3 cases
2 FREE T-Shirts when you buy 1 x 9g cask of Hullabaloo, or FREE 5 T-Shirts when you buy 2 x 9g casks of Hullabaloo
Qualifying product is: Loddon Hullabaloo 9g cask 4.2% ABV *Available to southern depots only
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Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com
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FREE GLASSWARE FREE Glassware when you buy 3 cases of Angry Orchard Cider 12 x 500ml Kit contains: 12 x Branded glasses
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Qualifying product is: Hooch Lemon 24 x 275ml NRB 4%
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35
Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com
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FREE Pepsi or Diet Pepsi when you buy 3 x 70cl bottles from the Jim Beam Range GET ME
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FREE Electrik kit when you buy 3 bottles of Absolut original
£1 off 70cl and £2 off 1.5L bottle of Gordon's Dry London
Kit contains: 6 x ABSOLUT mini flasks 2 x bar runnerS 2 x recipe sheets 50 x drip mats 50 x ABSOLUT straws
Qualifying products are: Gordons Dry London 70cl 37.5% ABV and Gordons Dry London 1.5L 37.5% ABV
Qualifying product is: Absolut Blue 70cl 40% ABV * Limited stock available. Electrik dummy bottle not included
octoberdeals
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Free POS when you buy 1 x 70cl bottle of Havana Club Especial
Free POS when you buy 1 x 70cl bottle of Havana Club
Kit contains: 6 x glasses
Qualifying product is: Chivas Regal 70cl Bottle 40% ABV
36
Kit contains: 6 x Havana tins 50 x Drip mats
Qualifying product is: Havana Club Especial 70cl 40% ABV
Kit contains: 6 x Havana tins 10 x Tent cards & mojito cocktail serve instructions
Qualifying product is: Havana Club 3 Years Old 70cl bottle 40% ABV
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FREE POS when you buy 2 x 70cl bottles of Bacardi Carta Oro
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Kit contains: 4 x A3 posters 6 x Tent cards 2 x Bar runners 2 x 25/50ml jiggers 2 x Mexican elbows 2 x Chalkboards 15 x Bacardi tin cups 1 x Chalkboard tattoo
Kit contains: 6 x Glasses 20 x Tent cards
Qualifying product is: Bacardi Carta Oro 70cl 40% ABV.
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FREE 'Autumn Warm' Kit when you buy 2 x 70cl or 1 x 1.5L bottle of Tia Maria
Kit contains: 6 x Balloon glasses 10 x Tentcards
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37
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Qualifying products are: Red Bull 24 x 250ml Can and Red Bull Sugar Free 24 x 250ml Can
Qualifying products are: Orangina 12 x 250ml NRB, Orangina Light 12 x 250ml NRB, Lucozade Original 12 x 330ml NRB, Lucozade Orange 12 x 330ml NRB and Lucozade Pink Lemonade 12 x 330ml NRB
Qualifying products are: Frobishers Orange & Passionfruit 24 x 275ml NRB, Frobishers Apple & Mango 24 x 275ml NRB, Frobishers Apple & Raspberry 24 x 275ml NRB Free stock: Frobishers Orange & Passionfruit 24 x 275ml NRB, Frobishers Apple & Mango 24 x 275ml NRB, Frobishers Apple & Raspberry 24 x 275ml NRB
Call your customer account manager on 0 33 33 20 20 85 or order online at enterpriseinns.com
FREE GLASSWARE
FREE STOCK
FREE Glassware when you buy 4 cases from the Frobishers Juice Range
FREE box of Pipers Crisps when you buy 4 boxes
octoberdeals
Qualifying products are: Frobishers Apple Juice 24 x 250ml NRB, Frobishers Cranberry Juice 24 x 250ml NRB, Frobishers Orange Juice 24 x 250ml NRB and Frobishers Tomato Juice 24 x 250ml NRB
Qualifying products are: Pipers Anglesey Sea Salt 40 x 40g, Pipers Sweet Chilli 40 x 40g, Pipers Lye Cross Cheddar & Onion 40 x 40g, Pipers Chorizo 40 x 40g, Pipers Spicy Tomato 40 x 40g, Pipers Black Pepper & Sea Salt 40 x 40g, Pipers Cider Vinegar & Sea Salt 40 x 40g and Pipers Unsalted 40 x 40g Free stock: Pipers Anglesey Sea Salt 40 x 40g, Pipers Sweet Chilli 40 x 40g, Pipers Lye Cross Cheddar & Onion 40 x 40g, Pipers Chorizo 40 x 40g, Pipers Spicy Tomato 40 x 40g, Pipers Black Pepper & Sea Salt 40 x 40g, Pipers Cider Vinegar & Sea Salt 40 x 40g and Pipers Unsalted 40 x 40g
TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.
38
On the dray in October On deliveries from 26th September until 29th October 2016
Greene King
Wickwar Wessex Brewing Company
Caledonian
GANGLY GHOUL
FALLING STAR
AUTUMN RED
STYLE
BITTER ABV 4.2%
STYLE
GOLDEN ALE ABV 4.2%
STYLE
RED ALE ABV 4.4%
SEE
DARK EBONY
SEE
PALE COPPER
SEE
RUSSET RED
SMELL
MALTY, TOFFEE
SMELL
SMELL
SPICY, GRASSY
TASTE
TOFFEE MALT/FRESH HOP
TASTE
CITRUS, FLORAL, ZESTY LIGHT MALT, SMOOTH GRAPEFRUIT AND PINEAPPLE
TASTE
FRUIT, CARAMEL
BITTER
BITTER
SWEET
SWEET
BITTER SWEET
HIGHLIGHT
An easy drinking beer with a warming toffee character, a touch of orange peel citrus and spiciness.
HIGHLIGHT
Distinctive and complex flavours and aromas are delivered through a carefully chosen blend of Cascade, Willamette and Mittlefruh hops. Balanced and refreshing finish. A Golden Artisan ale.
PRICE
£128.02
PRICE
£120.00
HIGHLIGHT
Russet red of autumn leaves. The noble aroma of the Hersbrucker provides a light hoppiness and fresh spice. Sweet caramel from the rye crystal malt and soft mellow fruitfulness in the finish.
PRICE
£118.86
Charles Wells
Marstons Beer Company
Camerons Brewery
GOLDEN CAULDRON
MOONLESS
THIRST BLOOD
STYLE
GOLDEN ALE ABV 4.1%
STYLE
INDIAN PALE ALE ABV 4.1%
STYLE
SEE
GOLDEN
SEE
ALMOST BLACK
SEE
SMELL
PINE HOPS, CITRUS
SMELL
SMELL
TASTE
SOFT CARAMEL
TASTE
TROPICAL FRUITS & CITRUS CREAMY & MALTY WITH A TART CITRUS FRUIT EDGE
BITTER
BITTER
SWEET
SWEET
TASTE
PREMIUM ALE ABV 4.3% DEEP RED CINNAMON, PEPPER, ORANGE PEEL BITTER, FRUITY
BITTER SWEET
HIGHLIGHT
Brewed with Chinook and First Gold hops, this delicious golden beer has a pine hop aroma and citrus orange finish, with just a hint of warming caramel.
HIGHLIGHT
A collision of two great Marston’s beers! We’ve combined the recipes for our Oyster Stout and New World Pale Ale to create this delicious smooth, dark beer with a tropical aroma to die for.
PRICE
£114.28
PRICE
£113.86
HIGHLIGHT
Camerons' Master Head Brewer, Martin Dutoy, has has created this devilish red ale, chosen as our October guest. Based on an American red rye beer, this rosy beer has a rye bread flavour with tons of hoppy grapefruit taste.
PRICE
£115.50
Robinsons
Lancaster Brewery
RED AND BLACK
NEW ZEALAND HOP
STYLE
PORTER ABV 5.8%
STYLE
GOLDEN ALE ABV 4.1%
Moorhouse's Brewery
RUBY WITCH STYLE
BEST BITTER ABV 4.6%
SEE
BLACK/RED HUE
SEE
LIGHT GOLDEN
SEE
RUBY
SMELL
ROAST HOP, FRUITY HOP WARMING, CITRUS FRUIT, RICH DARK MALT
SMELL
TROPICAL FRUITS
SMELL
ROASTED, SPICE & TANGERINE
TASTE
FLORAL, CITRUS
TASTE
COFFEE, SPICE, FRUIT
TASTE
BITTER SWEET
BITTER
BITTER
SWEET
SWEET
HIGHLIGHT
Blended with chocolate and crystal malt to give this full-bodied beer a roasted malt and caramel backbone. The Robinsons yeast provides hints of liquorice and honey to create a delicious warming brew.
HIGHLIGHT
Packed with New Zealand hops and pale malts, a refreshing taste of limes and tropical fruits leave a pine nose and smooth finish.
HIGHLIGHT
A dark ruby beer that is full bodied with subtle roast flavours, with hints of spice and tangerine notes from the Crystal and Cascade hops.
PRICE
£133.00
PRICE
£111.44
PRICE
£115.23
39
octoberdeals
FLASHING PUMP CLIP