AGENDA
09:00-09:30
09:30-09:35
Registration&Breakfast
WelcomeAddress-Chair:BenedictBuckland,MD &ChiefStrategyOfficer,alan.agency
SESSIONONE-THEFUTUREOFMARKETING
09:35-09:55
MARKETINGINTHEAGEOFAI-ENABLEDCX
RustyWarner,VPPrincipalAnalyst,Forrester
09:55-10:15
WHENTOSWIPERIGHTONFUTURECOLLABORATIONS
AdamClyne,CEO&Founder,Coolr
10:15-10:35
10:35-10:50
10:50-11:25
BEYONDMQLs:REFRAMINGSUCCESSINB2B MARKETING
StefanoIacono,MarketingDirector,6sense
QuestionandAnswer
Tea,CoffeeandNetworking
SESSIONTWO-METRICMADNESS
11:25-12:05
12:05-12:20
12:20-13:20
DATATODRAMA:WHYUSINGAIFORMETRICSMAKES ALLTHEDIFFERENCE
LaurenWalker,ChiefClientSolutionsOfficerlOfficer, Annalect
LeeFulmer,SeniorAdvisor,McKinsey&Company
DeepakShukla,SeniorData&AISpecialist,AmazonWeb Services
NadiaSchegrova,HeadofAnalytics,Currys
QuestionandAnswer
LunchandNetworking
SESSIONTHREE-DRIVINGGROWTHWITHPARTNERSHIPS
13:20-13:40
13:40-14:20
SYNCINGUPMARKETINGANDSALES-EVERYTHINGYOU NEEDTOKNOWFORCOLLABORATION
LisaEaton,Founder,FabricAcademy
CREATINGACULTUREOFCOLLABORATION
LisaEaton,Founder,FabricAcademy
KerryElsdon,SVPofGlobalDigitalMarketing&MarTech, Mastercard
StephanieMelodia,PodcastHost,Strategy&Tragedy
AshleyRobertson,SVPofGlobalAccounts&Client Director,TheMarketingPractice
14:20-14:35
14:35-15:05
QuestionandAnswer
Tea,CoffeeandNetworking
SESSIONFOUR-MARKETING,THEMONEYMAKER
15:05-15:20 15:20-15:35
15:35-15:50
15:50-16:05
16:05-16:10
GLOBALMEDIAIN2025:WHERE’STHEMONEYGOING?
AlexBrownsell,HeadofContent,WARCMedia
HOWTOFUTUREPROOFYOURSELFASAMARKETER
KimmiDodia,Brand&DigitalLeader,Fortune500 Company
STRATEGICMARKETINGTODRIVEBUSINESSGROWTH
JanisThomas,MarketingDirector,LookFabulous Forever
QuestionandAnswer Chair’sClosingRemarks