Digital Showguide 2022: B2B Marketing Expo, Marketing Technology Expo and Sales Innovation Expo

E V E N T S H O W G U I D E

We all recognise the benefits of having aligned sales and marketingteams,andwherebettertocelebratethatfactthanat ExCeL on 22 23 November. It is our mission to deliver innovation andinspirationtomarketersandsalesprofessionalssothatthey can transform the way they work and drive their organisation's growth

We've packed our events with expert speakers, industry leading exhibitorsandlivedemosthatwillleaveyoubuzzingwithideas.

You'll also get to network with thousands of other like minded professionalswhoareaspassionateaboutmarketingasyouare.

Free conference level sessions will cover everything from Programmatic Advertising to Sales Leadership and from Social Media Trends to Marketing Automation along with chances to experiencesometrulycutting-edgetechnologyfirsthand.

Wearelookingforwardtowelcomingyouandyourcolleaguesto B2B Marketing Expo, Marketing Technology Expo and Sales Innovation Expo. Whether you ' re just starting out in marketing or salesorevenifyou’vebeendoingitforyears,weguaranteethat you’ll have two of the most valuable days in your year so don't missout!Getyourfreetickettoday.

ChristopherMartin

Europe’sLeading MarketingEvent

SPEAKERS

Join these carefully selected expert speakers and thought leaders for two days of unmissable live presentations and panels, to discover future marketing trends and technology insights across 7 theatres and stages

As the founder of B2B marketing agency Transmission, Chris provides the vision and leadership for the business at a global level His direction and management have helped the agency consistently grow and become the fastest expanding and now the largest independent B2B agency in the market

Simon is a passionate digital marketing leader with almost 20 years ’ experience across all corners of the industry With his experience running teams and digital advertising programmes on the advertiser, agency and technology provider sides of the industry

As an Inbound Experiences Leader, Eda Kavlakoglu leads the development of inbound content at IBM Using keyword research, she and her team prioritize, write, and edit content that ranks on page 1 of Google Search, restoring organic growth the business for the first time in 15 years in 2021

Wensy Antoli

Darryl Praill

Wensy endeavors to surface and tell inspiring stories in all the ways they’re told through words, pictures, moving image, experiences and everything in between

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award winning social media management platform Darryl is a funny, high energy, in demand event host and panel moderator, an accomplished award winning marketer

Tina is the advertising lead for small & media businesses across key countries She is responsible for advising our sales teams and driving growth across our diverse group of customers

Chris Bagnall

Simon Jacobson

Eda Kavlakoglu

Tina Aird

Senior Creative Strategist, LinkedIn Chief Marketing Officer, AgoraPulse

SMB Advertising Lead, UK, Microsoft Advertising

Founder & CEO, Transmission

Inbound Experiences Leader, Digital, IBM UK Partner Sales Director, Microsoft

Steve Callanan

SVP Product, Interactive Video, Vimeo

A bit about me: I started out as a producer for BBC shows as the youngest producer in the UK and set up the first HD post production house in London, making hundreds of movie trailers, TV ads, music videos and more When online video became a thing, I switched to TV quality short form videos for big publishers

Latané Conant

CMO, 6sense

As Chief Market Officer of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future As a “recovering software sales woman ” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads

CMO & Co Founder, redk

Lead Consultant of CRM Transformation Practice at redk Hideki applies over 15 years of experience in the field of CRM and Customer Experience to overcome business challenges in the customer cycle

Jen long

Product Marketing Manager, Meta WhatsApp

Jen Long is a senior product marketing manager at WhatsApp in London, where she focuses on building and scaling conversational commerce experiences with large enterprise businesses on WhatsApp Prior to WhatsApp, she led the go to market and product strategy for a range of Facebook and Instagram commerce advertising products including Shops Ads and Collaborative Ads

Guy Hanson

Vice President, Customer Engagement, Validity

Guy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs With a knowledge base spanning twenty years, he is globally recognised as an email & data expert and thought leader

Influencer Marketing expert, Gordon Glenister Ltd

Gordon is the founder of the Branded Content Marketing Association influence division and a regular speaker and host on influencer marketing He is the host of Influence the global podcast that shines a spotlight on influencer marketing Gordon published his first book on influencer marketing strategy which in 2022 was a finalist in the Business Book Awards

FullAgenda

Gordon Glenister

Hideki Hashimura

HIGHLIGHTS HIGHLIGHTS

NETWORKING AREA MASTERCLASSES HAPPYHOUR

With thousands of industry professionals attending the show, our Networking Area provides ample opportunities to meet like minded individuals, share beneficial advice and create long lasting business relationships

Discover the latest solutions to the problems facing marketers today and gain beneficial hands on advice from this fully interactive experience!

Network with fellow marketing professionals and solutions providers over a drink from 3 till 5 on Day 1 of the event.

Look out for the CHEERS logo on the Exhibitor List to see where you should head to at 3

TOPICS& TOPICS& THEMES THEMES

DIGITAL TRANSFORMATION IN MARKETING

Changing your marketing mix to more digital channels and leveraging new technology to optimise your marketing efforts and improve customer experience is much easier now a days

CONVERSATIONAL MARKETING

70% of users expect instant answers to their questions and queries (according to an IBM study) so from a marketer‘s point of view, conversational marketing is a powerful way to drive engagement, boost conversion rates and increase ROI

INFLUENCE MARKETING

By no means a new trend but gaining significant traction every day, using influencers to post content and endorsements of your products or services yields better results than traditional celebrity endorsements because of the “engagement factor”

NEW SOCIAL MEDIA TRENDS

Video content and social selling are the most trending new features on social media with TikTok, Instagram Reels and Livestream more popular than ever.

PROGRAMMATIC ADVERTISING

Simply put Programmatic Advertising is the automation of buying digital advertising space Brands can bid for ad space within milliseconds, using real time data analysis and audience targeting to reach more people with a lower cost per impression; be more agile; save employee time and increase ROI.

AUTOMATION

Automating emails for sales funnels and their interactions, scheduling social media posts, and emailing order updates are easy to set up The biggest benefit of automation is timesaving for marketing teams by streamlining omnichannel marketing into one platform and no longer wasting time doing repetitive takes.

DIRECT MAIL

Physically mailing out print based marketing material from brochures, letters, postcards, and leaflets bucks the trend of digital marketing

CONTENT MARKETING

Content is king! Attracting, engaging, and retaining an audience by creating and sharing relevant articles, white papers, infographics, blogs, videos, podcasts, and other media establishes your brand as experts, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell

PARTNERS

Every year, we make sure that we work with the organisations, publications and associations that underpin and contribute to the growth of the sales and marketing world.

Our partnerships are invaluable to us, and help us to put on the best show possible for everyone involved. We would like to extend a huge thank you to all our partners that have worked with us to bring you this year’s event!

THEATRE

ShapingTheNextEraof MarketingTechnology

Marketing Technology Expo intends to combine innovative technologywithmarketing,providingyouwithstate-of-theart technology for digital marketing, catapulting you into the future so your ahead of the market. Offering featured session on everything from digital marketing, big data, socialmediatoCDPs.

This two day event is bringing the latest technology and software to make smart, strategic investments in MarTech and propel your marketing strategy across a multitude of marketing channels. Transform your marketing into a cost efficient function by enabling ongoing analysis, informed decision makingandenrichyourselfwithknowledgetoput yourselfaheadofyourcompetitors.

You will gain a firm grasp of the latest ideas taking the marketingtechnologyworldbystorm!

TOPICS& TOPICS& THEMES THEMES

DIGITAL MARKETING

Changing your marketing mix to more digital channels and leveraging new technology to optimise your marketing efforts and improve customer experience is much easier now a days

SOCIAL MEDIA & INFLUENCER MARKETING

Video content and social selling are the most trending new features on social media with TikTok, Instagram Reels and Livestream more popular than ever.

DATA, AI & ANALYTICS

In a data driven customer led world it's become paramount to deliver a personalised and tailored, multi channel journey based on customer data

BRAND, VIDEO & CONTENT CREATION

Content is king! Attracting, engaging, and retaining an audience by creating and sharing relevant articles, blogs, videos, podcasts, and other media establishes your brand as experts

LEAD GENERATION & SEO

SEO is a fundamental part of digital marketing as understanding what your website users want means you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and so much more.

MARKETING TECHNOLOGY

Technology has transformed marketing by making campaigns more personalised and immersive and creating ecosystems that are more integrated and targeted for marketers

Showcasingthefuture ofsales

Thisistheonlyshowofitskindtoshowcasetheevolutionof sales,providingsalesprofessionalswiththemostinnovative technology solutions along with the techniques and strategiestooptimisesalesteamperformance,improveROI and success rates. Sales Innovation Expo is well known as Europe’sleadingandfavouritesalesevent. The event features sessions on everything from Sales Engagement, Buying Behaviour, Enablement and IntelligencetoLeadershipandSalesTechniques.Alongwith a chance to experience Masterclasses, over 35 top suppliers, take advantage of a free consultation and productdemonstrationthatwillprovideyourteamwiththe toolstheyneedforsuccess.

SPEAKERS

Daniel Disney is one of the world's leading experts on LinkedIn & Social Selling having generated £millions in revenue from LinkedIn, grown an audience of over 900,000 LinkedIn followers and published 2 x best selling LinkedIn books "The Ultimate LinkedIn Sales Guide" and "The Million Pound LinkedIn Message"

Holly is the Head of Sales Development at THRIVE, managing a team of 7 SDRs across the UK She is a Women in Tech Ambassador and hosts Sales Impact Academy's Social Selling Masterclass, talking all things personal branding and successfully selling on LinkedIn Her sales career began as an SDR at G2, where she was a top performing SDR and believes her passion for social selling is what helped her get there

Janice B

Customer Growth

is the founder of Scale Your Sales

and Framework, which helps sellers grow revenue through customer excellence and sales She is listed as LinkedIn Sales 15 Innovating Sales Influencers to Follow, 2021 Janice B Gordon is a Consultant, International Speaker, Educator and Facilitator, and Author

I have 14 years of sales enablement, coaching and hands on training experience in both multinational, corporate and start up business environments across EMEA, US, LATAM and APAC and successfully led sales transformations in several verticals including taking an HR tech business to IPO in 2014

winning business leader with over twenty five years ’ experience in sales and leadership He’s the Founder of Focus4Growth, a Sales & Leadership Training Company specialising in B2B markets

an

Lead sales across all Industries for Salesforce UKI I am a member of the UKI Leadership Team

Prior to this, I was responsible for Cloudfirst and Technology Sales, Solution Architecture and Ecosystems for Accenture for the UK and Ireland

Daniel Disney Holly Allen Janice B Gordon

Aaron Evans

Get ready to join these expert sales innovators, leading the way in the sales and marketing world. These exceptional speakers will be talking about new ways to sell products and services that make an impact

Gordon, The

Expert,

Podcast

Justin Leigh

Justin Leigh is

award

Ruth Ormsby

Co Founder, Flow State

Focus4Growth

Senior Vice President, Head of all Industries, Salesforce

LinkedIn Author, Speaker & Trainer, The Daily Sales Ltd

Customer Growth Expert, Scale Your Sales

Head of Sales Development, THRIVE

Senior Account Manager, HighSpot

Jess partners with strategic and enterprise accounts globally to help them drive success for their GTM teams and ensure they get the maximum potential and value from the Highspot platform She has worked in the tech space for the last 4 years and prior to that spent 8 years in the world of finance Jessica lives happily by the seaside with her fiancé and 4 year old Cockapoo Ralph

Raoul Monks

Founder & Chief Executive Officer, Flume Training

Raoul is the Founder and CEO of Flume Sales Training and an International Keynote and Sales Kick Off Speaker He cuts through the noise surrounding sales and simplifies complex research into actionable insights that are 100% focused on driving revenue

With a 25+ years career of customer problem solving at ServiceNow, Bloomberg and Forrester within the roles of Sales Leadership, Business Development, Market Intelligence and Strategy, Justin is now Area VP of Northern Europe at DocuSign

Area VP of Northern Europe, DocuSign UK Ltd CEO, Cognism

James Isilay is the co founder and CEO of Cognism, one of the fastest growing SaaS companies in the UK Last year, Cognism grew its ARR by 100% and was voted by LinkedIn as one of the UK’s Top 25 Startups An inspirational and enterprising businessman, James approaches work with unrivalled technical and organisational skills, perseverance, precision and total dedication

Justin Brooks

James Isilay

Jessica Roberts

TOPICS& TOPICS& THEMES THEMES

SALES LEADERSHIP

Sales leadership is about being a visionary and setting the future of your sales operation, culture, and goals

Excellent sales leaders are essential to making strategic decisions that fit the vision and mission of the organisation as well as motivating and inspiring their sales teams

But it’s not all down to coaching skills, as leveraging technology in the sales process can help to achieve the ultimate goal of boosting sales and achieving revenue targets

SALES INTELLIGENCE

Sales intelligence is powerful stuff giving insight into who your prospects are, how to effectively reach them and how to talk to them.

And every bit of information you can collect helps. It covers a range of technology solutions to discover, analyse, present, and make use of data on potential customers.

Determine how you'll gather your sales intelligence data and how you'll apply your findings to grow your customer base and increase sales.

RECRUITMENT, LEARNING & DEVELOPMENT

Explore the best practices for designing, building, optimising, and developing a sales team as one of the most important processes an organisation can do to deliver a seamless and efficient revenue machine

Investing in sales learning helps you stay competitive, empowers your team, provides better customer support, and wins business it can produce strong salespeople that will continue to deliver ongoing value for your business and grow your client base.

2022EXHIBITORS 2022EXHIBITORS

6SENSE

ACT ON AGORAPULSE

AIDEM

ALLEGO

ALLWAG PROMOTIONS

ALPHA CRC

ANIMIS

AUTOMATION NINJAS

BARMOTION

BEACON

BIGTINCAN BMS PERFORMANCE

BRANDFOLDER

BRIGHTBID BUSINESS BRAINZ

CARBON & FINCH CEROS

CHEER CITY TRANSLATE LTD

CLARITY STACK CLICKDIMENSIONS

CLIP

CLUB6 LOUNGE BY 6SENSE

COGNISM

CRESCENDO

DALIM SOFTWARE

DATAGARDENER

DEPOSITPHOTOS EU

DIGMA DIRECTIVE CONSULTING DISTRACT DOCUSIGN

DOUBLECLOUD

SIE E52 B2B M73 B2B M80 MTX J35 SIE C85 B2B N72 B2B L55 B2B D1 B2B H20 B2B H65 MTX J32 SIE C65 SIE E35 B2B O37 MTX K35 SIE D32 SIE C32 MTX I40 B2B D16 B2B O45 SIE E30 MTX I30 B2B H80 B2B I70 SIE D85 B2B H75 MTX K30 B2B H53 B2B M55 B2B M70 B2B J85, B2B J80 B2B F60 SIE D35 B2B O74

DRIFT

DS GROUP

DUN & BRADSTREET EBSTA

EDEN EMBRACE MARKETING EMOTI

ESSENTIAL PROMOTIONS (N W ) LTD EXCLAIMER LTD EXTRAVAGANZA

FLUME TRAINING FORCE24 FULL FUNNEL

FUSION BUSINESS SOLUTIONS GENIUS GETACCEPT

GROW DIGITAL SERVICES HARTE HANKS HIGHSPOT HOLOGRAPH IMPACT COM

INDO UK B2B LTD INKDESK JIMINNY JOHNSON AND BOON SOLICITORS LTD JUICE & JAM

KEY ELEMENT LTD

KIA BIZ

LANGUAGEWIRE

LEAD FORENSICS LEADOO LEADPILOT LETTERBOT LSI

B2B E65

B2B O73

SIE B45

SIE E60

B2B L40

B2B J64

MTX L30

B2B K65

B2B N75 B2B J62

SIE B50 SIE C12 SIE C60

B2B L57 B2B L85 SIE C55

B2B H73 B2B H35 SIE B10 B2B I54 B2B M40 B2B E75

B2B M47

SIE D65 B2B O24

B2B I55 B2B L63 B2B O42 B2B L65 MTX L15 MTX J30 SIE C35

B2B K60 B2B J70

2022EXHIBITORS 2022EXHIBITORS

MACAWS AI

MACHBIZZ MARKETERS PVT LTD

MARTECH3D

MEDIAFLOW

MINDTICKLE

MXL LTD

NETCORE CLOUD PVT LTD

ONEFLOW

ONLY B2B

ORIGIN DIGITAL LTD

OUTREACH IO

PACE DIGITAL SALES

PEEK & POKE

PELLACRAFT LTD

PIPEDRIVE

PLAYPLAY

POSITIVEPLANET

PPS PRINT

PURSUIT MARKETING

RANDOM DYNAMIC RESOURCES LTD

RD INFO GLOBAL SOLUTIONS

RED MARKER

REDK

RENTBRELLA

REPUBLICOM

RHOTIC MEDIA

ROVERPATH

SALES CONSULT

SALES I

SALESLOFT UK

SEO FR

SIXTY SECONDS

SLEEKFLOW

SPARKSTONE TECHNOLOGY

B2B E32 MTX K32 B2B H32 B2B D12 SIE B60 B2B N45 MTX M10 SIE C53 B2B I52 SIE C15 SIE D50 SIE B55 B2B K67 B2B O60 SIE D60 B2B O35 B2B M56 B2B M50 B2B H82 B2B O20 B2B D14 MTX M32 B2B I40 B2B M48 B2B D9 B2B O43 B2B D6 SIE C30 SIE C52 SIE C70 B2B K63 B2B D8 B2B D3 B2B P80

SPOTLER LIMITED SPROUT SOCIAL SQUIRREL365 STASH STRAIGHTIN STREAM LOYALTY SUPERMETRICS SWAG BOX SWELL TAG TECNA UK TEXT LOCAL THE OTHER GUYZ

TOTAL SURF LIMITED TRANSFORM PERFORMANCE INTERNATIONAL TWENTYTHREE UPTEMPO

UR PROMOTIONS LTD VALIDITY

VARICENT UK OPCO VCITA

VERTICAL LEAP

VERTICURL MARKETING UK LIMITED VIMEO UK LIMITED

WHATSAPP

WISESTAMP

XAIT

XTREME VORTEX

YDP GLOBAL

YOURSHORTLIST

ZOHO CORPORATION LTD

MAKING WEBSITES BETTER

B2B H55

B2B O85

MTX M30

B2B H60

SIE D70

B2B H85

MTX J15

B2B O10 B2B D2 B2B D5

B2B H10 B2B O44 B2B I50 B2B L50 SIE D30 B2B M45 B2B H50 B2B H30 B2B K85

SIE B40, B2B E45

MTX L32

B2B M72

MTX K36 B2B L45

B2B O50

MTX L35 SIE C50

MTX K10 B2B L60

SIE C62 MTX J20 B2B L42

FLOORPLAN2022

JOIN US FOR THE EXHIBITORS HAPPY HOUR ! Network with fellow marketing professionals and solutions providers over a drink from 3 till 5 on Day 1 of the event. Look out for the Happy Hour tag on the exhibitors' list to see where you should head to at 15:00

S E E Y O U A T E X C E L L O N D O N