THE BIG BIG BIG MARKETING MARKETING MARKETING SURVEY
IN PARTNERSHIP WITH
BROUGHT TO YOU BY EXPO
RESULTS
INTRODUCTION
Asmarketers,w solutionstoou whataboutou
B2BMarketing conductedap marketingpro biggestissues, subjectswesh coupleofyears
Thesalesandm evolving,withn advancements poppingupalm isstickingarou Theseresultsp salesandmark youtoknowwh todevelopthei thefuture.
MA Wher curre grow So,ho Weal stand chan Theto 47 45 35% 33%
B2CMARKETINGCHANNELS
ThetopmarketingchannelsforB2CMarketersare:
36%TikTok
35% Google Ads
31% Facebook
29%Twitter
Intoday'sdigitalage,socialmediaplatforms haverevolutionisedthewaybusinesses connectwiththeirtargetaudience,makingit anessentialcomponentofB2Cmarketing strategies. Althoughsocialmediaisessentialtoboth B2BandB2C,B2Cmarketinggenerallyhas morebudgetandfocusonsocialmediain ordertoreachtheircustomerdirectly.
DESIRABLEATTRIBUTES
Choosingtherightsupplierorpartner comeswithanumberofconsideration. Priceisthemainconsideration, followedby:
41 41 41
% % % Look for innovation 40 40 40% % % Look for reputable and compliant companies 39
39% % Look for creativity
39
AREASOFINTEREST 41 41 41 Optimisingemail marketing % % % 40 40 40% % % Digitalmarketing 35 35 35% % % Marketing& salesalignment
Weaskedwhatsubjects marketersaremost interestedinlearningabout:
FUTUREOBJECTIVES Allmarketerswillknowtheirtop objectivesforeverycampaign. Thetop3amongmarketersat themomentare: 43 43 43% % Build brand awareness & target new customers 41 41 41% % % Grow market share 37 37 37% % % Increase sales
SALESTOOLS
Themostpopularsalestools amongsalesandmarketing professionalsare:
H U
36% 31% 30% S A L E S F O R C E P I P E D R I V E
B S P O T
MARKETING TECHNOLOGY 26 26 26 AutomatedContent Creation % % % 20 20 20% % % ContentMarketing Platform 17 17 17% % % Community& ReviewTech Thetop3marketing technologiesthatcompanies arelookingtoinvestinnextare:
LIVEEVENTATTENDANCE
Theliveeventindustryisfastgrowingback topre-pandemiclevels,withattendees lookingfortheverylatestproductsand servicesavailable.Thetop3reasonsfor
attendingare: 54 54 54% % % Toresearchthelatest product/innovations 53 53 53% % % Forthenetworking opportunities 48 48 48% % Tomeetnew suppliers
9%Not important
ESGOBJECTIVES
Environmental,Social,andGovernance,hasbecome increasinglyimportantinmarketingstrategydueto theirpotentialtodrivepositivechangeandresonate withsociallyconsciousconsumers.
IncorporatingESGprinciplesintomarketing strategiesdemonstratesacompany'scommitment toethicalbusinesspractices.
91%Importantto
marketingstrategy
THEJUICYSTUFF!
54%OfB2B Marketerssay theyuselive eventstohelp researchthe latestproduct andinnovations
65%saidthey LOVEChatGPT!
37%Of marketerssay influencer marketingisvery importanttotheir overallmarketing strategy
Goodthingwerun oneofthebest B2Bmarketing
events!
KEYTAKEAWAYS
B2BMarketersarecontinuingtoremainatthe forefrontoftheever-evolvinglandscape
LinkedInistheleadingtoolforB2BMarketersfor reachingandengagingwithtargetaudiences, B2CisTikTok
Thereisabigpushtooptimiseemailmarketing, closelyfollowedbydigitalmarketing
Liveeventscontinuetobringnewandengaged audienceswhoarelookingforthelatestproduct orservicetoelevatetheirmarketingstrategy
Brandsmainobjectiveistoincreasebrand awarenessandtargetnewcustomers
Whenchoosinganewsupplierorpartner, innovationandservicestandardarebig considerationsformarketers
ChatGPTisheretostay,withmajorityof marketerslovingit
Contenttechnologyisattheforefrontoffuture investments