20-21 March 2024 NEC, Birmingham
Media Pack National Accessibility, Inclusion & Disability Expo
The flagship event for the disability community National Accessibility, Inclusion & Disability Expo Naidex is the UK’s biggest and most established event for the disability community, welcoming over 10,000 attendees annually to get together, network, browse life-enhancing products, share experiences, and work on common initiatives. Naidex is the UK’s “go-to” celebration and festival for the disability community, with content and features covering the full lifestyle arc: mobility, employment and work, health & well-being, independent living, family, sports, rehab/care, relationships, entertainment, food & drink. Naidex offers an exceptional marketplace that unites the entire disability community, providing opportunities to connect, exchange experiences, and explore the latest equipment and services available. Attendees can discover and test new products, as well as make purchases that cater to their specific needs. www.naidex.co.uk Key partners include:
Who Attends? WHAT DOES THE VISITOR AUDIENCE LOOK LIKE? Naidex has a diverse audience which falls into three distinct groups: Public: Members of the disability community: People with lived experience of disability and those caring for them attend the events to learn about the latest innovations and technologies that can improve their quality of life. Trade: Manufacturers, retailers, and distributors of mobility and health solutions: Attend to showcase their latest products and services to a targeted audience and to network with other industry professionals. Rehab and Care Professionals: Occupational therapists, physiotherapists, speech and language specialists, neuro-rehabilitation specialists, case managers. Accessibility Professionals Accessibility managers, diversity, equity & inclusion managers, health & wellbeing professionals, HR & Recruitment Managers, Chief People Officers.
Audience split
Purchasing authority
Trade 10% No influence 28%
Influence 29%
Pro 28% Public 62%
Decision maker 43%
BRANDS AT NAIDEX
Who Attends? WHAT DOES THE VISITOR AUDIENCE LOOK LIKE? Audience age group 60+ 20%
Region 18-29 24%
East of England Ireland 1% 6% North East 7%
Midlands 42%
North West 6%
50-59 13%
South West 6%
40-49 15%
30-39 28%
South East 25%
Some people come to Naidex to assess the latest innovations in mobility and accessibility, while others come to further the diversity and inclusion conversation – creating disability confident workplaces.
CO-LOCATED EVENTS...
Business without Barriers Business without Barriers - Where Employers engage with the Disability Community The Business Without Barriers Summit and Careers Fair is where businesses of all sizes go to engage with highly talented disabled jobseekers. Whether you are an accessibility and inclusion professional or an individual seeking work, join us at Business without Barriers as we seek to create inclusive and accessible work opportunities and environments for the disabled community. With this year’s focus on implementing emerging tech in patient care, Neuro Convention promises to be the premier event for any neuro rehab professional looking to elevate their practice. Attendees come from NHS and Private healthcare and include, Physiotherapists, Occupational Therapists, Nurses, Case Managers & Managing Directors. UK Care Week features an exhibition of over 150 products and services for care professionals as well as a CPD accredited programme to challenge status-quo thinking on the UK’s care sector. Attendees include, Care home managers, CEOs, Directors of Care, Domiciliary Carers, Health and Wellbeing Managers, Owners & Home Care Managers.
Event feedback “Naidex 2023 was another great exhibition for Triride UK, a chance to meet new and prospective clients plus an opportunity to catch up with our existing Triride users. The footfall at the show was great, consistent throughout the day meaning our team didn't stop on the stand for the two days, which is always what you hope for when attending an exhibition as an exhibitor! All of the visitors to our stand were positive about their experiences throughout the day with the additional activities/speaking sessions on offer throughout the day. All in all a great show for both us as an exhibitor and the show’s visitors." Triride
"It was our first time exhibiting at Naidex, and in fact any large scale exhibition. We had a fantastic two days at the NEC, connecting with literally hundreds of contacts leading to potential business. This was great for our brand promotion and awareness and it really put us on the accessibility map as a business!" Therapy Gyms
Who Attends?
“It’s really important for any business to engage with its customers, or in our case, readers and advertisers. Again, being headline media partner with Naidex was exactly the right choice for Able Magazine. Within moments of opening, the aisles were busy with disabled people looking with real purpose for their next independent living solution – and there was no drop-off until the very end of the show. Sometimes partnerships just work, and that’s the case with Naidex and Able Magazine. We share the same positive perspective regarding disability and independent living, best described by our motto: ‘What disabled people can do, not what they can’t. See you next year!” Tom Jamison, Editor at Able Magazine (Headline Media Partner)
Our time at Naidex can be summed up in one word: busy! We had 4 staff members on our stand and we were all talking to visitors and demo-ing products all the time. Active Hands
Exhibition Stand Options
Shell Scheme Fully carpeted, walled and includes fascia nameboard & stand number.
Space Only A blank canvas for you to create an impact with a completely unique stand space.
Turnkey packages at Naidex Turnkey Packages have been designed with the client in mind, proving the perfect solution for an off-the-shelf package. (Prices listed do not include the price of floorspace).
CORE What's included: Built in Corner Cupboard 2 x Full Height Infill Graphic Panels (exhibitor to supply artwork) 1 x 43’’ Screen 1 x 500w Socket 1 x High Table & 2 x Stools 1 x Lead Capture Scanner App 6 SQM / 9 SQM / 12 SQM / 15 SQM
ENHANCED
What's included: 2 x Built in Counters with Storage Full Overlay Graphic Panels (exhibitor to supply artwork) 1 x 43’’ Screen 1 x 1kw Twin Socket 1 x Plinth with Graphics (exhibitor to supply artwork) 1 x High Table & 2 x Stools 1 x Lead Capture Scanner App 6 SQM / 9 SQM / 12 SQM / 15 SQM
PRIME
What's included: 1m x 1m Corner Store with Door 2 x Built in Counters with Storage Full Overlay Graphic Panels (exhibitor to supply artwork) 1 x 43’’ Screen 1 x 1kw Twin Socket 1 x Plinth with Graphics (exhibitor to supply artwork) 1 x High Table & 2 x Stools 1 x Lead Capture Scanner App 12 SQM / 15 SQM / 18 SQM
Sponsorship opportunities
Whether your priorities are thought leadership, brand promotion or lead generation, we have scores of sponsorship options that will suit all budgets and amplify your message to market.
Seminar Theatre CoSponsorship
Speaking slot
What's included? This is a fantastic way to showcase you and your business as thought leaders in your respective field. It gives you the opportunity to educate our audience on your chosen topic. This will be promoted live at the event, on our website and in our show guides. Theatres have seats for 40+ visitors per session. A slot includes the data of delegates who attended the session.
What's included? 1 x 30-minute speaking slot included – providing you with excellent thought leadership exposure to the visitors of the event Data of all attendees to all sessions in the theatre – with 10+ sessions and the theatre seating 40 people at a time, this is a great lead generation tool Exclusivity as the only company of your sector to sponsor the theatre (any other sector can be the other sponsor)
Supporting Event Partner Package
What's included? Logo on the exhibition entrance wall Branding on onsite collateral like You Are Here Boards Advert in the printed show guide 1 x email to our registrants post event
Add a little bit of body text
Additional sponsorship opportunities Registration sponsorship
Test Track sponsorship
Floor tile sponsorship
Hanging banner
lead generation / brand awareness / data collection
brand awareness / test track access / product placement
wayfinding / brand awareness
lead generation / brand awareness / data collection
Lanyards brand awareness
Please get in touch to request a sponsorship package prospectus - marketing@naidex.co.uk
Contact us
For Sales Enquires: Josh(0) Waddell +44 208 126 4852 Commercial Director sales@naidex.co.uk
James Houlihan Commercial Manager
Contact the team at marketing@naidex.co.uk
ROAR B2B is a visionary events company that puts people at the centre of today’s most topical, growing and engaged industry sectors. With offices in London and Bristol, we’re dedicated to delivering sustainable sector-leading events which bring people together to build content, customer-centric community and conversation.
www.naidex.co.uk
marketing@naidex.co.uk