2024 Media Kit OREGON COAST GROUP THE ASTORIAN • CHINOOK OBSERVER • SEASIDE SIGNAL • COAST WEEKEND Publishing | Digital | Advertising | Printing
LONG BEACH, WASH. ASTORIA SEASIDE SALEM EMPOWERING PRODUCERS OF FOOD & FIBER HERMISTON PENDLETON LA GRANDE BAKER CITY ENTERPRISE JOHN DAY MEDFORD BEND group eo o eomediagroup.com Pay your bill online View your ad orders Access past statements Download and print tearsheets All of your advertising information at your fingertips. 24/7 access online advertising account management payments.eomediagroup.com Oregon Coast Group Serving Clatsop County, Oregon and Pacific County, Washington Newspaper Publication Print Digital Paid Readership* Unique Monthly Newsletter Name Schedule Circulation Circulation Circulation Website Users Subscribers The Astorian Tue, Thur, Sat 2,617 2,328 4,945 11,374 90,050 8,927 Chinook Observer Wednesday 2,865 1,037 3,902 8,975 72,440 5,890 Seaside Signal Friday 815 1,028 1,843 4,239 10,810 1,508 Coast Weekend Weekly 7,300 0 0 16,790 1,800 9,553 Coast River Business Journal Digital only 0 1,400 0 3,220 266 61 * Readership is estimated at 2.3 readers per paid subscription, per AAM guidelines. REDMOND
Pick up discounts
The Astorian: (run the same ad within a week) First = 25% off Second = 50% off Chinook Observer and Seaside Signal: (run the same ad in consecutive weeks) First = 5% off Second = 10% off Third = Free
EO Media Group: (Group buy discounts) Pick up your ad into any EOMG publication = 15% off
1/32 page (1 column x 3.5”) Quarter page Horiz. (6 column x 5”) 1/16 page Vertical (2 column x 3.5”) Quarter page Vertical (3 column x 10.5”) 1/16 page Horizontal (3 column x 2.5”) Quarter page Box (4 column x 7.5”) Eighth page Vertical (2 column x 7.5”) Half page Horizontal (6 column x 10.5”) Eighth page Horizontal (6 column x 2.5”) Half page Vertical (3 column x 21.5”) Eighth page Box (3 column x 5”) Half page Box (4 column x 16”) THE ASTORIAN • CHINOOK OBSERVER • SEASIDE SIGNAL
Rates Oregon Coast Group Astorian Observer Signal All 3 Papers Open rate pci (black&white) $17.50 $10.35 $10 15% discount Add Color = $5.00 per column inch BROADSHEET COLUMN INCHES Full page (6 x 21.5”) 129 $2,257.50 $1,335.15 $1,290 $4,150.25 Half-page box (4 x 16”) 64 $1,102.50 $803.25 $630 $2,155.39 Half-page vertical (3 x 21.5”) 63 $1,102.50 $803.25 $630 $2,155.39 Half-page horiz. (6 x 10.5”) 63 $1,102.50 $652.05 $630 $2,026.87 Quarter page vert. (3 x 10.5”) 31.5 $525.00 $382.50 $300 $1,026.38 Quarter page horiz. (6 x 5”) 30 $525.00 $310.50 $300 $965.18 Quarter page box (4 x 7.5”) 30 $525.00 $310.50 $300 $965.18 Eighth page box (3 x 5”) 15 $262.50 $155.25 $150 $482.59 Eighth page horiz (6 x 2.5”) 15 $262.50 $155.25 $150 $482.59 Eighth page vert. (2 x 7.5) 15 $262.50 $155.25 $150 $482.59 1/16 page horiz. (3 x 2.5”) 7 $122.50 $72.45 $70 $225.21 1/16 page vert. (2 x 3.5”) 7 $122.50 $72.45 $70 $225.21 1/32 page (1 x 2.5”) 3.5 $61.25 $36.23 $35 $119.77
Advertising
Single Sheets: Unfolded 8-1/2” x 11” single sheet inserts should be printed on 70lb. or heavier stock.
Delivery: Preprinted ad inserts are delivered to the newspaper at advertisers expense and should arrive 7 working day prior to insertion date. Deliveries are accepted Monday-Friday 9 a.m - 4 p.m. (Except only until 1 p.m. on Thursdays.)
Shipment: Shipment should be on standard pallets. Each should be clearly labeled with Advertiser name, number of inserts and insertion date.
Maximum Size: Preprinted ad inserts must fit within the newspaper. Maximum dimension is 11-1/4” x 11-1/4” (inserts need folded if larger)
Coast Weekend COLUMN INCHES Open rate $17 pci 26x rate 20% off 52x rate 40% off $2,257.50 $1,335.15 $1,290 Full Page (4 x 10”) 60 $1,300.00 $1,040.00 $780.00 Half Page Horizontal (4 x 5”) 30 $660.00 $528.00 $396.00 Half Page Vertical (3x full depth) 30 $660.00 $528.00 $396.00 1/4 page (2 x 5”) 15 $330.00 $264.00 $198.00 1/8 page (2 x 2.5”) 7 $154.00 $123.20 $92.40 Dining/Gallery/Living - 1 space 4 $88.00 $70.40 $52.80 Dining/Gallery/Living - 2 spaces 8 $176.00 $140.80 $105.60 Dining/Gallery/Living - 1/2 space 3 $66.00 $54.00 $45.00 Banner (4 x 1.5”) 9 $198.00 $158.40 $118.80 Published Thursdays inThe Astorian and Chinook Observer + on racks in high traffic locations all over our coast Banner (4 column x 1.5”) 1/8 page (2 column x 2.5”) 1/4 page (2 column x 5”) Half page Horizontal (4 column x 5”) Half page Vertical (2 column x 10.25”) Dining/Gallery/Living (1/2 space, 1 or 2 space) Nonprofit
Coast Group Political The Astorian $11.00 per column inch Chinook Observer $7.00 per column inch Chinook Observer (Out of County) $12.75 per column inch Seaside Signal $6.75 per column inch The Astorian $17.50 per column inch Chinook Observer $12.75 per column inch Chinook Observer (Out of County) $12.75 per column
$10.00
column
Frequency Discounts Rate per 1,000 12x (5% off) 24x (10% off) 36x (15% off) 52x (20% off) Single Sheet $69.00 $65.55 $62.10 $58.65 $55.20 4 pg. standard/8 pg. tab $72.00 $68.40 $64.80 $61.20 $57.60 8 pg. standard/16 pg. tab $75.00 $71.25 $67.50 $63.75 $60.00 14 pg. standard/28 pg. tab $85.00 $80.75 $76.50 $72.25 $68.00 20 pg. standard/40 pg. tab $88.00 $83.60 $79.20 $74.80 $70.40 Over 40 pg. tab $90.00 $85.50 $81.00 $76.50 $72.00 THE ASTORIAN • CHINOOK OBSERVER • SEASIDE SIGNAL Priced per 1,000 distributed copies ($100 minimum)
Coast Weekend Advertising Rates
Advertising Rates Oregon
inch Seaside Signal
per
inch Preprinted Advertising
Coast Digital Rates
Digital
Premium ads
Impact ads
Shopable ads
Your
$20
$12.50
Featured ads $50/week
Video + Production CPM $25
Facebook/Instagram Posts $50/week
Newsletter Sponsors 375 x 211 px $50/week
Ultimate: Premium ad + Impact CPM $25
300
300
320
320
468
468
480
• Targeted ads
• Websites
• Landing pages
• Search engine optimization Contact your advertising rep for marketing plan price quotes
Rates Homepage takeover
Banner ad Sizes Rates • Marketing Plans • Sizes
Digital
size Daily Astorian $300 Seaside Signal and Chinook Observer $200 Combo: Daily Astorian, Seaside Signal and Chinook Observer $550
ad appears in every availble banner ad position in every banner ad
x 250 px
x 600 px
x 50 px
x 480 px
x 60 px
x 320 px
x 320 px 728 x 90 px 728 x 1024 px 970 x 90 px 970 x 250 px 1024 x 768 px 375 x 211 px All digital billed weekly for unlimited posts within a week
Marketing Plans
CPM
Banners
$10
CPM
$12.50
CPM
CPM
Cost per
CPM =
1,000 impressions
Commercial Printing
In addition to printing The Astorian and other EO Media Group newspapers, The Astorian commercial printing department prints many other publications in our region, including newspapers on the West Coast from Crescent City, California to Long Beach, Washington, Columbia County, Eastern Oregon and the Willamette Valley.
The Astorian commercial depertment printing also prints full color retail advertising supplements, high school and college newspapers. The jobs are printed on a Tensor 1400 cold web press using process color and the latest computer-to-plate technology.
The Astorian commercial printing department has a helpful and knowledgeable prepress department to assist you with getting your job from the idea stage to press, including graphic design services. A digital flip book can be produced for all commercially printed publications. Call John Bruijn at 971-704-1711 to quote your print job.
Broadsheet format
Process color
Broadsheet Newspapers
Broadsheet newspaper for daily, weekly and monthly publishers who prefer a full page format.
Minimum pages per section: 2
Maximum pages per section: 16
Maximum color per section: 12
Page size: 11.5” x 22.75”
Live image area: 10.5” x 21.5”
Additional sections can be printed and inserted together.
Tabloid format
Tabloid Newspapers
An alternative to a full-size broadsheet newspaper. Excellent for special interest publications, retail flyers and inserts.
Minimum pages per section: 4
Maximum pages per section: 32
Maximum color per section: 24
Page size: 11.5” x 11.5”
Live image area: 10.5” x 10.5”
Additional sections can be printed and inserted together for larger publications.
Insertion: Preprinted advertising or addition sections can be inserted into your publication for $25/1000
Labeling: Addresses from your list can be inkjet printed directly onto your publication for $25/1000
Enhance your publication with full color. Call John Bruijn at 971-704-1711 to quote your print job.
Graphic Design Services +
Commercial graphic design available
Specialty publishing available for magazines, glossy paper products and more.
Insertion and Labeling
Call John Bruijn at 971-704-1711 for a quote
Specifications, Deadlines & Important Info
Advertising copy dealines
The Astorian
ROP Display Ads
Classified Liner Ads +Legals
Tuesday: Thursday 5 p.m. Tuesday: Thursday 5 p.m.
Thursday: Monday 5 p.m. Thursday: Monday 5 p.m.
Saturday: Wednesday 5 p.m. Saturday: Wednesday 5 p.m.
Chinook Observer
Thursday 5 p.m. Class: Fri. 9 a.m. Legals: Mon. 10 a.m.
Seaside Signal
Tuesday 11:30 a.m.
Wednesday 10 a.m.
Deadlines may change for holidays and special sections
Terms and conditions
Acceptance of advertising:
EO Media Group reserves the right to revise or reject any advertisement. No advertising may br brokered or resold.
Ad sizes:
The minimum size display ad is one column by 1 inch. All advertisements are billed by the 1/2 inch.
Ads that imitate news material:
Any advertising designed to imitate news material will have the word “advertisement” set above the ad and be bordered on all four sides.
The publisher assumes no financial responsibility for typographical errors, in duration of publication, wrong classification, the omission of copy (partially or completely) or complete omission of the total ad in either classified, display advertising or special section projects. Liability for errors or omissions shall not exceed the cost to the advertiser(s) of the portion of space occupied by such error.
Position of advertisements:
Requests for special positioning will be given every consideration whenever possible, but are not guaranteed.
Omissions and errors:
EO Media Group will exercise due care to prevent omissions and mistakes. Liability for any error in any advertisement published shall not exceed the proportionate space in which the error occured. Credit, when allowable, will apply to the first insertion only.
Cancellation of advertisements:
Any ad canceled past deadline may be billed at 25% of the ad.
Payment for advertising:
Billed accounts are due and payable on or before the 10th day of the month following publication. When any part of an account becomes delinquent, the entire amount shall become due and payable and any existing agreement may be canceled. Bills not paid within 30 days are subject to a 11/2% monthly finance charge (18% annually) Advertiser is ultimately responsible and liable for payment in the event that the agency defaults payment to publisher.
Contract cancellation and revisions:
If you have to cancel your advertising agreement, the space used will be charged at the rate earned. Upon cancellation or at the end of your contract year, the rate will be adjusted to the level of inches actually run. Cancellation of print ads must be received 48 hours prior to the publication in which the ad is to run.
Representatives:
Oregon Newspaper Publishers Association 7150 SW Hampton Street Portland, OR 97223
503-624-6397
Electronically supplied ad materials:
Preferred format:
PDF with embedded fonts and graphics. Color ads should be built in CMYK format.
Other acceptable formats:
.tiff or .eps sent as individual items (do not include in document file) EO Media Group reserves the right to make font substitutions when necessary.
Sending press-ready ads or ad materials: Materials can be emailed to your advertising representitive or sent to ads@dailyastorian.com
Credit cards accespted by EO Media Group for advertising.
advertising (Broadsheet) Broadsheet page size = 6 columns (10.5”) x 21.25” 1 column 1-5/8” 1.625” 2 columns 3-3/8” 3.375” 3 columns 5-1/8” 5.125” 4 columns 6-7/8” 6.875” 5 columns 8-3/4” 8.75” 6 columns 10-1/2” 10.5”
Display
800-781-3214 • eomediagroup.com group eo o eomediagroup.com The Astorian Publishes every Tuesday, Thursday & Saturday Over 4,000 print copies and 1,100 digital subscribers Chinook Observer Publishes every Wednesday Over 3,600 print copies and 900 digital subscribers Seaside Signal Publishes every Friday Over 1,200 print copies and 300 digital subscribers Coast Weekend Arts & Entertainment Weekly. Publishes every Thursday
2024 Feature Sections Schedule JAN 01 2024 New Year’s Day 1 Health & Wellness 27 FEB 02 2024 Readers Choice Ballot 1 Bridal Planner 10 Valentine’s Day 14 MAR 03 2024 Readers Choice 14 Spring Sports (Chinook Observer) 16 Our Coast Magazine 23 Spring Activity Guide 23 Easter 31 MAY 05 2024 Cinco de Mayo 5 Astoria Sunday Market Guide 8 Mother’s Day 12 Discovery Coast 28 JUN 06 2024 Graduation (Seaside Signal) 1 Graduation (Chinook Observer) 5 Graduation (The Astorian) 8 Scandinavian Festival Guide 13 Father’s Day 16 JUL 07 2024 Independence Day 4 Our Coast: Outdoors 20 Clatsop County Fair Guide 27 Salute to U.S. Coast Guard 27 (Chinook Observer) AUG 08 2024 Salute to the U.S. Coast Guard 1 (The Astorian) Astoria Regatta Guide 6 Fall Sports Guide 21 (Chinook Observer) SEP 09 2024 Labor Day 4 Fall Activity Guide (The Astorian) 16 OCT 10 2024 Relocation & Business Guide 2 NOV 11 2024 Election Day 5 Fall Sports Guide 23 Holly Jolly Gift Guide 28 Thanksgiving 28 DEC 12 2024 Winter Activity Guide 14 Letters to Santa 24 Christmas Day 25 APR 04 2024 Crab, Seafood & Wine Festival 24 The Astorian Chinook Observer
