Argonews ISSUE 10
MARCH 2015
Argonews contents OF ARGONEWS MAGAZINE
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CPhI Worldwide 2014 Exhibition
Looking forward to meeting you at CPhI - InnoPack, stand 41A108, Hall 4.1, on 22-24 October 2013, Messe Frankfurt, Germany
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The role of packaging in the market of cosmetics
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KORRES brand is travelling around the globe with Lufthansa
Σας προσκαλούµε στην έκθεση CPhI-InnoPack, στο περίπτερό µας 41Α108, αίθουσα 4.1, στις 22-24 Οκτωβρίου 2013, Messe Frankfurt, στη Γερµανία.
ARGO S.A. 1st km Koropiou - Varis str., P.O. BOX 87, 19400 Koropi, Greece, Tel. +30 210 6625501, +30 210 6626691-5, Fax: +30 210 6625500, e-mail: sales@argo-sa.gr
To avoid the queues at the fair, you can register on line at www.cphi.com. The registration for a 3 days Expo-Pass is free of charge.
Για να αποφύγετε την ταλαιπωρία κατά την είσοδο, µπορείτε να κάνετε ηλεκτρονική προεγγραφή στον ιστότοπο της έκθεσης www.cphi.com. Η είσοδος µε εγγραφή Expo-Pass και για τις τρείς ηµέρες είναι ελεύθερη.
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NEW flip-top cap for the APIVITA bottles
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UN Certification at Argo
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Without measurement there is no control New portable particle counter for environmental monitoring of the production area
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New dosing cup 20ml NEW look of AlchimexTopsin®
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The local Community Ahmed Abo El Naga
www.argo-sa.gr
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CPhI Worldwide 2014 Exhibition
CPhI Worldwide 2014, the number one pharma sourcing
ARGO’s participation, as exhibitor at the InnoPack
platform, co-located with ICSE, InnoPack and P-MEC,
hall, was very constructive, as our team had the
was celebrating its 25th anniversary. The show, which
opportunity to welcome customers and new contacts
took place in Paris this year, gathered a record number
from the Global Pharma Community. The main
of 36,413 pharma industry professionals over 3 days,
focus of ARGO’s participation was to establish new
with attendees from more than 150 countries who
business relationships, strengthen existing ones
came to do business, exchange ideas, learn and form
and increase brand awareness. However, having the
future alliances, and shape the future of the pharma
opportunity to gain competitors insight should also ARGO S.A.
industry under one roof. Since 2010, there has been a
km Koropiou - Varis str., P.O. 87,the latest be1st accounted for. The InnoPack HallBOX brings 19400 Koropi, Greece, Tel. +30 210 6625501, innovationsinpackagingand drug deliverysystems to +30 210 6626691-5, Fax: +30 210 6625500, pharmaceuticalbuyers. e-mail: sales@argo-sa.gr
constant growth in attendance, with the APIs being the primary reason for attending, according to fact and figures published.
Having a successful year at the exhibition, with very good outcomes, ARGO has decided to participate in CPhI Worldwide 2015 in Madrid with a bigger presence. We are looking forward for this new experience!
ARGONews | March 2015
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THE ROLE OF PACKAGING IN THE MARKET OF COSMETICS Philip Kotler, the famous marketing writer, a part from the already existing four “P’s”, refers to packaging as the fifth one(Product, Price, Place, Promotion&Packaging).
Packaging is considered as one of the factors that can affect consumers, since it is the first impression they get for the product when they see or touch it. It is also characterized as a “silent salesperson”. J. Peters, B. Higgins & M. Richmond in their book “Creating Value Through Packaging” mention that there are four crusial moments in consumers’ interaction with the product and packaging, and these are the “Moments of Truth”.
The Zero Moment: exists before the visit to a store or an online shop. The First Moment: occurs when the consumer finds the packaging on the self or an electronic version in an online store. The Second Moment: takes place when the consumer uses the product, while The Fourth Moment: comes after the consumer uses the product and packaging, evaluates its experience and decides to repurchase the product.
On the opposite side of the theory, which supports the opinion that packaging affects consumers’ final decision, there is the view that “you should not judge a book by its cover”! Never the less, researches abroad in the field of cosmetics, taking women as a sample (since primarily they are the target audience of these companies), have shown that packaging has an important effect to many final consumers. The colors, the printing, the texture, the shape and finally the good over all quality of each product are issues evaluated by the final customer and give the “glamour” each company wants to attribute to its products. Taking into consideration all the above aspects, many companies support packaging as one of the marketing tools in the promotion of their products. They invest time and money for the development and finally the production of the most suitable packaging.
ARGO, having years of experience in the field of packaging, has among its clientele key companies-producers in the field of cosmetics. The experience of our people helps customers choose the most appropriate packaging for their product.
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www.argo-sa.gr
From the simplest to the most complicated artwork, ARGO has the experience and the means to satisfy the demand of every company and product. Different volumes from 5ml to 250ml, in white or colored tubes, and caps in different types and colors, we offer our customers the desired final result. It is not by chance that many of the most succesfull as well as emerging companies in Greece and abroad, collaborate with ARGO for the production of their tubes.
A part from ARGO’s standard product series in bottles, our customers have the opportunity with the help of the R&D and Sales Department, to design a customized packaging solution. Major cosmetic companies, multinational and national, in Greece and abroad, trust ARGO for the development of the packaging, which fits the philosophy of their product. The high standards of the plastic tubes produced in Argo and the experience of our printing team, give us the competivive edge to provide our customers, with the result they envision when they start the development of their product.
For the supporters or not of the role of packaging in the development of a successful product, it is a common concession that every product is recognized by its packaging.
ARGONews | March 2015
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KORRES BRAND IS TRAVELLING AROUND THE GLOBE WITH LUFTHANSA Greek Herbs can be found everywhere!
LUFTHANSA is introducing KORRES Greek Herbs to its customers worldwide. Products made of natural ingredients inspired by the first homeopathic pharmacy are offered in flight by the LUFTHANSA Group. The Moisturizing Hand cream made of Organic Almond Oil & Calendula and Pomegranate Moisturizing Cream/ Gel will make the travelers aware of the philosophy of KORRES Brand. ARGO’s packaging is supporting the high demanding quality and satisfies the expectations of the end user. The familiar - to all KORRES fans - amber brown PET Bottle is used for the hand cream and a dry-offset printed mini – tube is used for the moisturizing cream. Both packaging solutions are in full harmony with KORRES unique design and are developed in close collaboration with the product development team.
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www.argo-sa.gr
NEW flip-top cap for the APIVITA bottles APIVITA is a highly sophisticated natural cosmetics brand, developing and producing natural, effective and holistic cosmetics and well-being products and services that nurture and revitalize body, mind and soul. Since 1979 the Greek company has developed a unique philosophy,every product to combine three basic principles: Natural, Effective and Holistic. APIVITA cosmetics contain naturally derived active ingredients, extracts from plants of the Greek nature, beehive products of high nutritional value, and organic essential oils.
The company strongly believes that society, people and culture are elements belonging to the same equation along with the environment, the planet and natural resources. As part of this belief, the company strives to reduce the environmental impacts of its products. Regarding product packaging, Apivita minimizes as far as possible the materials used for packaging and promotion, while recycled or environmentally certified materials are selected for every new product. All of these elements have been taken into account for the development of the new flip top cap of Apivita’s iconic bottle. A new design has been created in collaboration with Argo, succeeding an 8% plastic reduction in weight. The material is recyclable PP while the bottle is made of recycled PET and they are both used for the different ranges of Shower gels, Shampoos, Intimate gels and Baby & Kid’s products of the brand. The new design includes mat finishing and Apivita’s logo inspired by the “Bees of Malia”, a unique Minoan piece of jewelry dated back to the 16th century BC symbolizing fertility and harmony and the role of the bees as a valuable resource for the ecosystem’s balance, is engraved on the top
ARGONews | March 2015
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UN Certification at Argo
The main target for a package of dangerous goods is to prevent any leakage throughout the products life. To achieve this, packages with enhanced mechanical properties need to be used, assuring the safety of everyone involved in the products supply chain.
The “United Nations (UN) Recommendations on the Transport of Dangerous Goods� is the most authoritative framework regulation regarding the packaging and transportation of dangerous goods. It classifies substances in Packing Groups based on how dangerous a substance is and provides standards of performance that a package must meet per Packing Group. The UN certification process consists of a number of performance oriented tests related to packaging integrity which are severe enough to assure its performance even in hard transportation and storage conditions.
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A UN package that has been certified by an accredited third-party for the transportation of dangerous goods bears the relevant UN mark which indicates several characteristics of the packaging, including the material that it has been produced from, the packing group of substances that is has been tested for, the test levels that the packaging has successfully passed, the certification authority and the packaging producer. Every responsible packaging producer needs to systematically verify that the production specifications and quality characteristics of a UN marked package are always met. ARGO is continuously expanding the family of UN certified packages to meet new customer needs. Currently, it includes 1 l nominal volume bottles (HDPE, PET and CoEx) and jerricans (5l HDPE/CoEx and 10l HDPE). Furthermore, for customized products, if agreed with the costumer, Argo can proceed with a UN certification.
www.argo-sa.gr
Without measurement there is no control
Quality Control of the vials produced in the ISO7 Cleanroom and intended for ophthalmic solutions (TE010, TE020 & TE030 series), has been substantially enhanced with the introduction of the particulate matter determination per released batch (particles diameter 10Îźm & 25Îźm). The test is performed according to USP <789> (light obscuration test). ARGO, continuously committed to product quality and safety, invested in the installation of an automated system (APSS-2000, PMS) consisting of a syringe sampler, a light obscuration spectrometer and the operating software. This calibrated system was installed in the recently upgraded QC laboratory of ARGO in the Koropi plant. The measurement takes place under a laminar flow cabinet and the test environment suitability (glassware, particle-free water) is verified before each test. The required amount of samples according to the pharmacopoeia requirements is then tested and the reports are generated according to 21 CFR part 11 rulings. Briefly speaking and as the manufacturer of the particular particle measurement system underscores, without measurement there is no control; indeed.
New portable particle counter for environmental monitoring of the production area
A central element of the quality assurance plan in the production of pharmaceutical packaging and medical devices is the environmental monitoring of the manufacturing zones. ARGO implements such consistent plans in the ISO15378 & ISO13485 certified area (B1 unit, in the Koropi plant) already for several years, but airborne particulate matter measurement was so far outsourced. A new state-of-the-art particle counter (TSI Aerotrak 9310) has been purchased by ARGO and is now used for that purpose in the classified ISO7 area as well as in the Controlled Area. The measurements and reporting are performed according to ISO14644-1 both in operation and at rest occupancy states with the responsibility of the Quality Unit. In addition, the possession of this instrument allowed for an increase in the monitoring frequency. This practice further ensures and demonstrates the compliance of the manufacturing areas with the strict cleanliness requirements associated with the intended use of these products.
ARGONews | March 2015
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new dosing cup 20ml ARGO has developed a new dosing cup 20ml to widen the portfolio of standard measuring devices. The recently launched cup which fits perfectly to ARGO’s 28PP closure, bears the CE mark. It is in compliance with EN ISO13485:2012 requirements and in conformity with Directive 93/42/EEC verified by our Notified Body, as all other products in the same category.’
NEW look of AlchimexTopsin® Alchimex Company was founded in 1998, when a group of crop protection professionals established the first 100% private Romanian company in this field. Since, the company is constantly working to fulfill the high customer expectations, with theinnovative vision and team spirit of 50 specialists. Alchimexconsiders Argo-Rom to be a supplier offering packaging solutions of very high standards and thus the two companies have established a strong partnership. Since the beginning of this year,Topsin®, the best sold fungicide from Alchimex’ s product range, is available on market with a new „look”: Argo Rom’ s white PET 1lt bottle combined with a 45mm silver cap, with additional anticounterfeiting features for easy identification of the original product (booklet label with hologram) and UN mark.
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www.argo-sa.gr
The local Community
ARGO’s support to the local community has always been a priority. Recently, we contributed two fully equipped computers to the 1st Primary School at Kitsi – KOROPI, to cover their IT needs.
We received a colorful ‘thank you‘ letter drawn by the children
Ahmed Abo El Naga
The ARGO family has recently lost one of its first production engineers in its plant in Egypt. Ahmed Abo El Naga passed away after a car accident. Ahmed joined ARGO Egypt in August 2011 as a shift engineer and thanks to his continuous development in he was promoted to Production Supervisor in November 2014. He was just 32 years old. We send our support to his family
ARGONews | March 2015
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ARGO S.A.
1st km Koropiou - Varis str., P.0.BOX 87, 19400 Koropi, Greece Tel. +30 210 6625501, + 30 210 6626691-5, Fax: + 30 210 6625500, e-mail: sales@argo-sa.gr
Greece
Romania
Egypt ARGO EGYPT PLASTICS S.A.E.
ARGO ROM PLASTICS S.A
Plot 10, Block 13002, 1st Industrial Zone El Obour City, El Obour, Cairo, Egypt Tel. 0020244812761-3, Fax: 0020244812069, e-mail: argoegypt@argo-sa.gr
211 - 249 Drumul Dealul Bradului str., Sect. 4 Bucharest, Romania, Tel. +40 215 393262 - 7, Fax: + 40 215 393264, e-mail: argorom@argorom.com
packaging solutions for successful products w w w.argo -sa .gr www.argo-sa.gr