SPRING INTO ACTION
BOOST YOUR HOLIDAY SALES
ADDRESSING STORE CLOSURES
Day Field
It’s time to plan for spring inventories, merchandising and more!
inStore
inSight
DEPARTMENTS
8 Retreat
10 Fashion in Focus
A handpicked selection of must-have accessories and apparel 12 Bejewelled Mix artisan pieces with mass market finds to appeal to the masses
14 Burning Desire
Nothing beats the real thing –a flame-burning candle
33 You’ve Been Served
As consumers devote more time to home entertaining, we sourced elevated pieces for your kitchen and table departments
inStyle
FEATURES
41 To The Garden We Go
Two diverse gardenthemed decorating trends to try on for size. Which one do you dig?
45 Come Home
Consumers are looking to embrace serene environments, creating spaces to which they can retreat.
6 Hello! It’s Official!
18 Shop Profile
Good Intentions is a Toronto store run by two female entrepreneurs who are loud and proud supporters of Canadian women-owned brands
29 Mailbox
Readers share their thoughts on the industry, their businesses and the magazine! FEATURE
48 Shuttering and Shattering
Lack of government support combined with mental health struggles are leading to a decline in small businesses. When will government at all levels step up to address our needs?
By Erica Kirkland
16 News & Notes
New lines, launches, industry goings-on and market news
54 Retail Visions
Merchandising expert Nickeisha Lewis talks about rejuvenating your store for spring
FEATURE
38 Increase Your Holiday Sales
The countdown to the holidays has begun and will be here before you know it. Are you ready boutique boss? Here are five critical tips to help make this year’s holiday sales your best yet!
By Sara Burks
It’s Official!
This edition marks the first issue in our 11th volume, officially making InStore 10 years old. I never imagined I would launch my own publication and the last decade has just flown right by, jam packed with a whirlwind of so many memorable and amazing experiences, alongside tremendous trials and tribulations, all of which have helped me, like you, become a stronger business owner.
The way I approach publishing is very much from a content perspective. My mission is to inspire and educate store owners with original and unbiased content. Advertisers do not dictate what products we feature or what content we print nor do we run advertorials, which is why the publication is so respected in the market and read by the vast majority of boutique owners on a loyal basis. It’s our ability to adeptly change with the market and adjust our operating procedures and pricing, which has led to the magazine being financially successful from day one even through the pandemic. While financial success is of course important for any business owner, what brings me the greatest sense of joy and purpose is connecting with and helping small business owners grow their business. I love being the loudest cheerleader for your businesses, no matter how long you’ve been in business and no matter your size. My mission is to support independent business owners and delivering on my mission brings me the most satisfaction. The letters we receive everyday thanking us for our kindness and our help bring more satisfaction to my soul than any large cheque I cash.
Many of you are like me and chose to lead your businesses with a heart focus. I’ve always been an extremely moral person, guided by a strong ethical compass and a commitment to being kind. It’s must easier to be nice and accommodating than it is to be angry, rude and combative, so when I see an injustice being done to a group who doesn’t have the voice or strength to speak for themselves, I tap into the innate courage and tenacity I have to address these situations. I’m not afraid to take the bull by the horns and voice your opinion on issues which negatively impact your businesses, livelihoods and mental health.
Obviously these personal traits and attributes have played a large role not only in the successful launch of my own self-published magazine but also in my ability to purchase and manage Giftbeat in 2018. Founded in 1993 by another independent female journalist Joyce Washnik, Giftbeat is an ad-free, marketresearch based monthly newsletter for independent retailers, vendors and sales reps in the U.S., widely recognized as the ‘bible’ of the industry.
With two highly-respected, self-published titles for independent lifestyle retailers – one in Canada and one in the United States, I’m forging my own path in the publishing world as an independent, unabashed and unapologetic champion and advocate for small store owner: free to write what I want, when I want, which is missing in much of trade journalism today, sadly, but we are keeping the spirit alive.
Erica Kirkland, Publisher & Editor
Editor & Publisher
Erica Kirkland ekirkland@instoremagazine.ca
Design & Layout Gerry Wiebe
Advertising & Production Coordinator Tina Nicholl tina@instoremagazine.ca
Advertising Inquiries ekirkland@instoremagazine.ca 905-690-0492
Mailing Address: 103 Niska Drive Waterdown, ON L8B 0M8
Contributors
Sara Banks, Castlerock Studios, Will Fournier, Leslie Groves, Jessica Harlan, Nickeisha Lewis, Natalie Noblitt
InStore Magazine™ was founded independently in 2014 by Erica Kirkland. The magazine is published four times a year and sent to 12,000 independent retailers in Canada selling giftware, home décor, fashion accessories and lifestyle items.
© 2024 InStore Magazine™. The contents of this publication are the property of InStore Magazine Inc. Reproduction or use of the contents in whole or in part, for any reason, is strictly prohibited without the written consent of the copyright owner. The publisher is not responsible for product claims made by the companies mentioned herein.
Printed in Winnipeg, Man. Publication mail #40841587. Return undeliverable Canadian addresses to: InStore Magazine™, 103 Niska Drive, Waterdown ON L8B 0M8. Email: editorial@instoremagazine.ca
All the luxuries consumers need to thoroughly enjoy bathing and beauty rituals
Brush holder, $20 retail, Harman Imports, 800-363-7608, www.harmaninc.com
Fetish foot cream, $30 retail, Hereward Farms, Hereward Farms, www.herewardfarm.com
Soap pump, $14 retail; tumbler, $7 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com
Bitch Bars, from San Francisco Soaps in four fragrances, $16 retail, The Niche Marketing Group, 416-481-4387, thenichemarketing.ca
Green tea soap bar, $9.99 retail, Laboterra Cosmetics, www.laboterra.ca
Houndstooth-patterned slippers, from Snoozies, $9.75 cost, Cross Border Sales, 905-417-6332, www.snooziescanada.ca
Fragranced Magnesium oils, $18 retail each, Blooming Wild Botanicals, www.bloomingwild.ca
Bamboo hairbrush, $24 retail, I’m Hair For You Always, www.imhairforyoualways.com
What We’re Loving
Fashion In Focus
Vegan leather crossbody, $85 retail, Driftwood Gallery, www.driftwoodgallery.art
Riley crossbody, from Jen & Co., $38.50 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca
Night in the Jungle silk twill scarf, $80 retail, Misheo, www.misheo.com
A handpicked selection of fashion accessories for your customers to try on for size
Infinity scarf, $99 retail, Driftwood Gallery, www.driftwoodgallery.art
Distressed tote bag, from Jen & Co., $82.50 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca
Claw clip, $22 retail, I’m Hair For You Always, www.imhairforyoualways.com
Emerson dress in charcoal, $278 retail, Kate & Frances Designs, www.kateandfrances.com
What We’re Loving
Bejewelled inStock
Graduated wooden disc necklace, $29 retail, Suzie Blue, 613-761-7889, www.suziebluecanada.ca
Presleigh necklace, $50 retail, Isla Rae Jewelry, islaraejewelry.com
Layered bracelet, $38 retail, Isla Rae Jewelry, islaraejewelry.com
A stunning assortment of jewellery from Canada’s most talented artisans alongside topsellers from mainstream brands
Message necklace from Demdaco, $29 retail, Canfloyd, 800-263-3551, www.canfloyd.com
Gwen necklace, $335.99 retail, Calo Jewelry, 416-738-1757, www.calojewelry.ca
Pecos Mesa beaded earrings from Myra Bag, $11 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca
Ruby bracelet, $169.99 retail, Calo Jewelry, 416-738-1757, www.calojewelry.ca
Diffuser, $27 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com
Burning Desire
Despite the plethora of non-flame candles, nothing can replace the real deal
Candles, from $32.99 retail, Koppers Home, 866-604-0490, www.koppershome.com
Winter candle, $48 retail, Brightfield, www.brightfield.ca
Cranberry-scented 22-ounce candle from Sagebrook Home, $109 retail, Canfloyd, 800-263-3551, www.canfloyd.com
Field Mice soy candle from Meg Hawkins, $34 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca
Fruity Loops candle, $27 retail, Farmhouse Charm Candles, www.farmhousecharmcandles.com
News & Notes Inside Track
IN THE NEWS
Obsessions Celebrates 25 Years in Business
A beloved icon in the heart of Vancouver, Obsessions, proudly announces its 25th anniversary this year. Since its inception, Obsessions has evolved from a small kiosk at Pacific Centre Mall into one of the city’s most recognized and award-winning gift stores, establishing itself as a premier destination for unique, affordable and high-quality gifts.
Founded in February 1998 by Mark Kenna, who arrived in Canada from England with a dream of introducing distinctive gift products to Vancouver, Obsessions quickly made its mark. Starting with a modest kiosk selling funky watches, men’s and ladies accessories, the kiosk led to the expansion of two additional kiosks within three months. By June 1998, Obsessions opened its first full-fledged store on Denman Street, and by 2006, it had grown to four locations throughout downtown Vancouver.
Today, Obsessions operates from its prime location at the corner of Dunsmuir and Howe Street, continuing to offer a curated selection of exceptional gifts plus design-led personal and home accessories. Also known for its engraving facility, with fast turnaround times — often as little as 24 hours – setting it apart from many competitors.
Obsessions prides itself on its customer service with an attitude of, ‘If you can’t find it, we will find it for you; striving to ensure you find that perfect gift for that special occasion or person.
Combined with our gift-wrapping service, we endeavor to offer a ‘one-stop-shop’ for all your gift-giving needs.
Today, the business is still managed and organized by Mark Kenna, offering an exclusive selection of pens and art supplies by the Swiss manufacturer Caran d’Ache and a Swiss-made line of watches along with the hugely popular line of Jellycat stuffies. “We also support many Canadian designers such as Pixie Mood and Matt and Nat bags and wallets plus much, much more including a fantastic collection of cards and gift wrap.”
“We are incredibly grateful to our loyal customers and dedicated team who have supported us throughout the years,” says Kenna. “Reaching this 25-year milestone is a testament to our commitment to providing a unique shopping experience and our passion for sourcing unique, quality and affordable products. We look forward to continuing to serve our community and welcoming both new and returning customers to experience what makes Obsessions truly special.”
Corrections!
The titles of these products were incorrectly identified in the summer issue. They are properly accredited here.
Forest Horizon Necklace, $46 retail, Aflame Creations Jewelry, 902-802-6154, alfamecreations.ca
Seafoam Circle Necklace, from $44 retail, Aflame Creations Jewelry, 902-802-6154, alfamecreations.ca
the goods
Festive Honey Collection
Since 2009, honey manufacturer and wholesaler Tu-Bees has run a “Stuff Your Stockings” with Tu-Bees promotion for the holiday season, and this year is no different. What used to be a campaign to fill stockings with laminate tubes has transitioned over the years to affordable gift boxes containing eight 12-gram single-serve mini squeeze packages: two each of cinnamon, chocolate, peppermint and Saskatoon berry flavoured honeys.
The festive honey collections were created with gifting in mind with a wholesale price of $6.50 and a suggested retail starting from $12.95. They make a great gift on their own or as an addition to a gift basket for corporate gifts, teacher presents, hostess gifts, and stocking stuffers for kids of all ages.
Packaged in a candy box with a festive printed sleeve, the TuBees honey collection is also a great carry-on gift idea for holiday travellers.
Tu-Bees honeys are naturally flavoured, with no artificial ingredients or colours, gluten-free, nut-free, dairy-free and OU Kosher certified. Available for purchase on October 14. tubeeshoney.com/pages/wholesale
Fresh Wave
Fresh Wave is launching in Canada under the distribution of The Niche Marketing Group. As company principal Susan Marly explains, “More people are looking for an odour eliminator that removes odour, not masks it, and, of course, without the use of harmful chemicals.” Products offered include odor-removing gel, laundry booster, vacuum beads, sprays, and more. 416-481-4387,
Eventful. Energetic. The unique dynamism of innovations and trends. Ambiente drives the consumer goods market.
Stay in tune with the industry at ambiente.messefrankfurt.com info@canada.messefrankfurt.com
Tel. +1 905 824 5017
GOOD INTENTIONS
W Warriors for Women
This Toronto store is a loud and proud supporter and venue for Canadian women-owned brands
By Jessica Harlan
omen and their innumerable talents are celebrated at Good Intentions, a small but beautifully merchandised boutique located in the Danforth neighbourhood in Toronto. The shop, owned by Natalee Jannetta and Epiphany Amba, has a unique membership model. Artisans and business owners pay a monthly fee to have their products displayed in the store; in turn, members keep 100 percent of their sales. The ever-evolving assortment of products include goods from as many
as 60 different vendors, with a selection that includes apparel, jewellery and accessories, candles, personal care items and more.
What makes your store unique?
The number-one thing is that we carry only women-owned brands. They’re also mostly small businesses, and only Canadian products. A lot of our vendors live in our community, which is really cool. There’s an incentive to shop with us; our regular customers get excited about being able to support neighbours and community members.
JUST THE STATS
Store: Good Intentions
Location: Toronto, Ont.
Square Footage: 900
Employees: Four
Website: www.goodintentionsto.ca
L-R: Epiphany Amba and Natalee Jannetta, owners of Good Intentions in Toronto, Ont.
How would you describe your store and its atmosphere?
Whimsical is the first word that comes to mind. Imagine a very feminine, traditional boutique environment. We use a lot of vintage and ornate décor pieces. Our walls are pink. There’s lots of floral. Our dressing room wallpaper is floral with butterflies, and there’s a disco ball hanging in there.
What is your background and why did you get into retail?
We met when we both worked at a store that did booth rentals. We were both part of the operational side (Epiphany was a graphic designer and a photographer and Natalee did retail and administration). We quit just before the lockdown, and started talking about opening our own store since there wasn’t a gift shop in this area. We had a lot of connections from the company we had worked for, and we knew we wanted to open a store in a way that’s true to us. Women are the backbone of the handmade community, so we wanted to celebrate and acknowledge that in a creative, fun and pretty space for women to come and shop.
To what do you attribute your success?
We’ve been open since the end of 2020. We would attribute our success to being owner operators. People think the dream is to work from home and be hands off, but showing up here everyday and giving our customers that personal connection with the people behind the brand has been so important. It also makes all the difference that we are here when the vendors come in each week to restock.
How do you promote your store and what are your most successful promotions or marketing mediums?
Instagram ads have been great for us. Also, staying open late and creating unique experiences in the shop to draw in people who aren’t from the neighbourhood. Every few months, we’ll say, “Come hang out, have some prosecco, get your tarot cards read . . .” That’s been really successful for us, and has helped us build that personal connection.
What has been your most successful recent event?
There is a massive all-night art festival and exhibition in Toronto called Nuit Blanche. We collaborate with our Business Improvement Association to provide a window space for an artist to do an installation. We stay open all night, which is super fun, and the artist will hang out in our shop to chat with customers about the installation. The focus of Nuit Blanche is to amplify local artists, which is what we do here. Last year we were able to partner with an artist who also happens to be one of our vendors.
“Women are the backbone of the handmade community, so we wanted to celebrate and acknowledge that in a creative, fun, pretty space for women to come and shop.”
Do you have a favourite product line?
Natalee’s favorite jewellery is Green Eyed Kitty, a super-funky, colourful jewellery line, not like anything we’ve seen before. Epiphany loves our sunglass vendor, Solkyst. She’s a makeup artist, who uses her knowledge to make sunglasses that are flattering for everybody, including women with wide faces.
Looking back, what is the biggest lesson you have learned?
You can’t be afraid to put yourself out there. It can be uncomfortable, but we’ve always been surprised how people respond way more positively than you would expect. Put yourself out there and you will find your community.
Finally, how do you stay inspired?
We’re in a pretty inspirational environment everyday. By chatting with our vendors when they come in to restock, it’s exciting to hear them brag about their business, talk about what they’re doing and new markets they’re a part of or new products they’re making. We come in every morning and have our morning chat about what’s new and what people are interested in. Also, work-life balance is pretty important. Having interests and hobbies outside of the business is essential, because inspiration can come from places you least expect. We like to stay passionately curious.
WEBSITE: landofdaughters.com EMAIL: info@landofdaughters.com @ landofdaughters
TELL US WHAT YOU THINK!
Thank you to everyone who took the time to write to us. If you have something you’d like to share, email owner and editor Erica Kirkland at ekirkland@instoremagazine.ca.
Summer Spectacular
The Summer 2024 issue this looks amazing – and such great content! I was just in Adora (featured in the Summer issue) when I was in Newfoundland in May. I’m so excited for them!
Lisa Ryder, GreenAshDécor Dundas,Ont.
InStore is one of the very few pieces of mail I so look forward to and doesn’t go directly to the recycle bin. Thanks for the great content. I was in a Zoom meeting recently with another business owner and I could see a copy of your magazine in a wall basket in the background. Cool!
Gina Clifton ThePoshPeppermintHomeandGifts Antigonish,N.S.
A quick note to let you know that I enjoyed the recent issue of InStoregreat content. I especially liked the interviews with the reps – well done!
Stan Flemming TheTateGroup Toronto,Ont.
Small Business Supporter
Thank you so much for sharing Freckle Face products in your last issue. I appreciate you, and I understand why everyone gets so excited when the new issues come out!
Angie Henderson FreckleFaceJewellery Bowmanville,Ont.
What a gorgeous edition! I was so pleased to be included in this edition’s “The Goods”. And thank you for all the hand-holding, helpful feedback and checking with the designer as I designed my first magazine ad for Viva Essensual Elixirs. You deserve to feel proud for such consistent magnetic images.
Kerry Gearin VivaEssensualElixirs Toronto,Ont.
Keep up the good work. We all need a pick-me-up to keep on going during these difficult times and your magazine definitely does that.
Sandra Shelford FarmhouseCountryGifts Topley,B.C.
Perseverance Leads to Success
Congratulations on the Summer issue milestone! Hard work and perseverance lead to success. We just have to follow our dreams with passion and dedication.
Gulsheen Sethi MahoganyCanada Oakville,Ont.
You’re rocking it girl. You’ve really made an impression in the retail world. Thank you and keep that up! So much love!
Brandy Watson BarnandBunkie FenelonFalls,Ont.
Turning Over a newLeaf
Styling by Leslie Groves
Photography by Will Fournier
Investing in elevated pieces for the kitchen and table are becoming increasingly important purchasing decisions as consumers spend more time entertaining and eating at home. We rounded up two pages of selections for you to stock!
You’ve Been Served
Styling by Leslie Groves
Photography by Will Fournier
Party Time
When company is over, consumers want to pull out all the stops. These products will definitely have their guests dazzled.
Whiskey and wine decanter from Corkpops, $79 retail, Canada Distributor Corp., 905-706-9463, www.canadadistributor.com
Cocktail Mates are freeze-dried infusions made with natural ingredients, $16 retail, The Wayward Gent Cocktails, waywardgentcocktails.ca
Mini fondue pot from Santa Barbara Design Studio, $51 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca
Margarita-themed
serving tray from Demdaco, $76 retail, Canfloyd, 800-263-3551, www.canfloyd.com
Glazed nuts (walnuts, pecans, almonds), $22.50 retail for set of three, Why Nut!, www.whynut.ca
Hand-blown Crystal wine-tasting glasses, 34-ounce, 11-inch-tall, $79 retail, Canada Distributor Corp., 905-706-9463, www.bigwineglassescanada.com
Cocktail Rimmers
made with all-natural freeze-dried ingredients, $13 retail, The Wayward Gent Cocktails, waywardgentcocktails.ca
BE MORE ANDMORE
Showrooms:
LAS VEGAS MARKET
Showrooms:
The Blues
Blue and white is a huge trend right now in tabletop and home décor. Among the products submitted to us for review, these beauties stole the spotlight.
Maxwell & Williams plates, $189.99 per dinner set, Canfloyd, 800-263-3551, www.canfloyd.com
Oyster Platter, Now Designs, Danica, 888-632-6422, www.danicabrands.com
Reusable snack bags available in a variety of sizes, $9 to $10 retail each, Fenigo, 519-954-7877, www.fenigo.com
Whale and lobster-shaped Soap Lifts, $9 retail each, The Niche Marketing Group, 416-481-4387, thenichemarketing.ca
Utensil holder, $24 retail, Harman Imports, 800-363-7608, www.harmaninc.com
William Morris travel tumbler from RainCaper, $59.99 retail, Edenborough, 800-265-6398, www.edenborough.com
Seashells dishtowel set from Tag, $22 retail for two, Design Home Gift & Paper, 800-663-9950, www.designhome.ca
Tips for Boutique Owners INCREASE YOUR HOLIDAY SALES
The countdown to the holidays has begun. Are you ready boutique boss? Here are five critical tips to help make this year’s holiday sales your best yet
By Sara Burks
TRAIN YOUR STAFF
Let’s be honest, you’re probably just grateful for any help you can get during the holiday rush. But what would happen if you could elevate your lowestperforming staff member to the status of your top achiever? The gap between your top and bottom performers could be the difference between a good season and a record-breaking year. So, the question is, are you truly training your staff or are you just hoping they’ll figure it out on their own?
TRAINING PROGRAM
ESSENTIALS:
Operations: Ensure everyone understands how the business runs.
Daily Duties: Clearly outline what’s expected each day.
Success Metrics: How do you measure success? Make sure your team knows.
Weekly Product Knowledge: Keep
them informed about what’s new and trending.
Customer Service: Train them to ask the right questions, not “Can I help you find something today?”
WEEKLY TEAM MEETINGS:
Use these meetings to bring your team up to speed on new products, policies and goals. Discuss key gifting ideas, and make sure your staff knows how to suggest them to customers. Empower your team to contribute their own ideas, and reward leadership with added responsibility. Build them up, and watch your sales grow!
KEEP IT SIMPLE, KEEP IT PROFITABLE
Your customer has less than a second to decide whether to engage with your content or move on. Make sure your offers are clear and compelling. Instead
of overwhelming customers with multiple offers spread over several days, focus on your biggest and most attractive deals. The easier you make it for them to shop, the more they’ll buy.
SIMPLIFY GIFT IDEAS:
Pre-packaged Gifts: Create ready-to-go gifts for teachers, babysitters and office staff.
Bundle Options for Men: Offer pre-set bundles at different price points ($75, $150, $300) to make gift-giving easy. The less your customer has to think about their purchases, the more likely they are to make a quick decision — benefiting both them and your bottom line.
FOCUS ON PROFIT, NOT JUST SALES
When it comes to promotions, you have a choice: drive gross sales or
focus on long-term profitability. For the sake of your bank account, prioritize profitability. Avoid blanket discounts that slash prices across your entire store. Instead, feature specific categories or brands to generate interest and excitement, while keeping your full-price items as add-ons. Consider offering discounts on one item at checkout or creating tiered discounts based on total sales volume. This encourages customers to buy more items per transaction, increasing your overall profitability. Remember, during the holiday season, customers are ready to buy. Your biggest discount isn’t always what seals the deal — often, it’s the experience you provide.
IT’S ABOUT THE EXPERIENCE
The holidays are the perfect time to serve two special groups of customers: Existing Customers: They already trust you, so give them extra value and support this season. Reward them as VIPs and make them feel special — remember, 80 percent of your revenue comes from 20 percent of your customers. New Customers: For those trying you out for the first time, make sure their experience is unforgettable. This is your chance to turn them into repeat customers.
Customers don’t just remember the products they buy; they remember how you made them feel. How was your followup? Did your return policy support them or frustrate them? Did you make gift-giving easy? These are the details they’ll remember when they think about shopping with you again.
GET PERSONAL
The holiday season is a time of heightened emotions. Some customers may be filled with gratitude and nostalgia, while others might find this time of year challenging. No matter where they fall on the spectrum, this is your opportunity to connect on a human level. Show them they’re doing business with real people who care.
IDEAS FOR CONNECTION:
• Host a charity event
• Organize a recipe exchange
• Run an ugly sweater contest
• Share family photos and honour loved ones
Sales are essential, but how you make your customers feel will determine whether they keep coming back. Build those personal connections, and watch your customer loyalty grow.
Sara Burks is the Director of Partnerships and Education at The Boutique Hub. She has been in the boutique industry for over 20 years and has a master’s in business administration. At The Boutique Hub, she shares her practical knowledge of the boutique business with Hub members. On top of her boutique experience, Sara is a rodeo coach, started a jewelry brand, is a wife, and a mom of two girls. Follow The Boutique Hub on Instagram (theboutiquehub) or join the community at theboutiquehub.com for more content.
To The
Garden We Go
Two diverse garden-themed decorating trends to try on for size. Which one do you dig?
Styling by Leslie Groves
Photography by Will Fournier
Green & Serene
Create a compelling selection of on-trend sage garden décor by using the same colour but combining items which are both modern and very traditional in nature to add depth and excitement.
Garden décor set, from $35 retail, Harman Imports, 800-363-7608, www.harmaninc.com
Aged metal wall planter, from $75 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com
Sage watering can, $36 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com
Aged metal basket hook, from $26 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com
Aged metal lanterns, from $87 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com
Gold watering can, $47 retail, Koppers Home, 866-604-0490, www.koppershome.com
Set of three planters with stand, $24 retail, Koppers Home, 866-604-0490, www.koppershome.com
Gardener’s soaps, $18 retail each, The Niche Marketing Group, 416-481-4387, thenichemarketing.ca
Rustic in Nature
Highland cows promise to be one of the season’s hottest animal trends. This assortment of garden décor was built around this cute planter. Adding in brown elements, pops of blue and textural pieces brings it to life.
Portuguese-tile flowerpot, from $18 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com
French urn, from $148 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com
Encore Chimes of Orion from Woodstock Chimes, $100 retail, Canfloyd, 800-263-3551, www.canfloyd.com
Highland cow planter, $13 retail, Koppers Home, 866-604-0490, www.koppershome.com
Mushroom house, $16 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com
Pierced fountain from Sullivans, $98 retail, Canfloyd, 800-263-3551, www.canfloyd.com
Recycled glass and driftwood boat chime from Sunset Vista, $40.99, Edenborough, 800-265-6398, www.edenborough.com
As the world becomes increasingly unstable, consumers are looking to embrace serene environments, creating spaces to which they can retreat. Muted colours combined with textural and tactile elements as well as patterns can rejuvenate our spaces and our souls. Add in music and scent, and the retreat is complete.
Come Home
Styling by Leslie Groves
Photography by Will Fournier
Come Home
Serene Escapes & Soothing Retreats
Wooden linked hearts, $15 retail, Koppers Home, 866-604-0490, www.koppershome.com
Beaded garland, $19 retail, Koppers Home, 866-604-0490, www.koppershome.com
Bird figurine, $20 retail, Koppers Home, 866-604-0490, www.koppershome.com
Large wooden tree, $33 retail, Koppers Home, 866-604-0490, www.koppershome.com
Candle holder, $19 retail, Koppers Home, 866-604-0490, www.koppershome.com
Retro gold bar cart, $220 retail, Koppers Home, 866-604-0490, www.koppershome.com
Pillow, $40 retail, Koppers Home, 866-604-0490, www.koppershome.com
Gold bird from Elevarre, $144 retail for set of two, Canfloyd, 800-263-3551, www.canfloyd.com
Print of terracotta leaves, $22 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com
Sculptured knot from Sagebrook, $72.50 retail, Canfloyd, 800-263-3551, www.canfloyd.com
Check-print throw blanket, $98 retail, Sunset Snuggles, www.sunsetsnuggles.com
Handcrafted block-print tablecloth, $90 retail, Mustard Living, mustardliving.com
Handcrafted block-print tablecloth, $90 retail, Mustard Living, mustardliving.com
Wooden heron, $158 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com
Cushion, from $35 retail, North American Country Home, 888-303-2221, www.northamericancountryhome.com
Lack of Government Interventions and High Stress Levels Leading to Decline in Small Business
By Erica Kirkland
Each news cycle seems rife with stories of politicians scrambling to court foreign corporations, enticing giants like Amazon to establish more distribution centres without pausing to consider the longterm economic repercussions for small businesses. Even more troubling is the disastrous environmental toll these decisions often entail.
Politicians frequently proclaim that small businesses are the backbone of Canada’s economy. But when will we see policies that truly reflect this sentiment? Instead, we witness profitable corporations bolstered by government grants, further widening the chasm of wealth inequality. Meanwhile, entire industries in Canada have been swallowed up, with successive governments standing idly by. Take our grocery sector as a glaring example: in a country of this size, three dominant players control the market, with a history of price-fixing. The lack of healthy
competition has led to exorbitant food prices, forcing consumers to tighten their belts — directly impacting the vitality of many industries.
Without timely interventions — whether through financial incentives, subsidies, commercial rent controls, zoning laws that preserve diverse downtown retail, or ensuring easy access to shopping districts during infrastructure projects — we will witness the further erosion of our vibrant main streets and city centres.
These stores are not just businesses; they are community hubs where neighbours drop in to connect, where local students and seniors find employment, and where charities, sports teams, and events are supported. This sense of local identity cannot be replicated by faceless corporate chains. Do we really want our main streets to be dominated by foreign-owned conglomerates? Is that the kind of Canada we envision?
As the urgency of these stories
highlights, without action from all levels of government — local, provincial, and federal — the blame for the decline of small businesses in Canada will rest squarely on their shoulders.
PARCEL AND PROSE EDMONTON, ALBERTA
Tracy Losey made the devastating decision to close her store, Parcel and Prose in Edmonton, Alta., recently.
“This decision was very difficult for me, as I’ve had my store for almost eight years now and built a very loyal customer base. Unfortunately it just wasn’t enough to keep going.”
Losey opened in January 2017 and was just starting to get some traction when Covid hit. “I did not have an online store, and didn’t want one, as my model was firmly based on the brick-and-mortar model of in-person connections.”
She hosted a gallery of cards on her website that people could view, fill out
assistance “until I finally begged them to help, and they agreed to give me a 25 percent discount off one month’s rent. The CEBA loan was my only saving grace.”
“During 2020, as you know, there was a huge push for supporting small businesses and shopping locally. It had a great impact and I managed to come through in ok shape. Since 2022, sales have increasingly slowed every month.”
Losey attributes that drop in sales to several elements working against small businesses in Canada right now.
“Amazon has changed the way so many people shop now. Then there is the increase in all costs and the interest rates which affect buying habits. Tighter purse strings mean fewer people are shopping. When they do, they’re buying less.”
“Paying back the forgivable portion of the CEBA loan really hurt me. Most of my income for almost two years went into paying back that $40k that saved my store. I paid back the loan on
inventory. Fewer people are shopping, expenses have all increased, shipping prices are astronomical and it just isn’t sustainable. I had to finally face the fact that the recovery we all hoped for post pandemic was not coming.”
TITUS & LOUISE TORONTO, ONT.
Diane Fotheringham didn’t plan to have a store. She retired from a career in the airline industry in 1994 with no pension. “I worked for the airlines when it was good to work for an airline – lovely, fun and glamorous. When I retired from that career, I had to make money and work so I decided to register a company. When I was gainfully employed, I imagined businesses I would own and their names - Titus & Louise popped into my head.”
“It was a very touchy-feely type of store, and consumers would come in to touch and see – and buy. Covid forced
business was the clientele. “A lot of my customers are older and have downsized. A lot of people work from home so they don’t need as many clothes. Less people commuting to work means fewer potential customers driving by my store and less foot traffic. Now with the economy consumers are forced to decide whether to buy vegetables or something fluffy. While she was fortunate in terms of her relationship with her landlord, she recognizes others have not been so fortunate. “Small businesses can’t afford to pay a lot in rent, and we want a city that is walkable and shoppable. By putting bylaws in place, we can solve the problem in a different way.”
On the topic of street closures, she says, “The city doesn’t understand the implications to businesses of shutting them down. They need to help offset the costs, and make sure each department in the city is communicating.
“People need to realize it’s their
are becoming less connected and more selfish. Community is wellbeing, when you feel you are part of something. My store was part of the neighbourhood, the community. I watch customers grow from conception to them now having children of their own.”
THE WELDER’S WIFE BEAVERTON, ONT.
About 15 years ago Jackie Drake had a vision to open a little store next to her husband’s welding shop, Beaverton Metal Works. “In July of 2012, our vision came to life. I started out with a 400-square-foot space. After the first year it was apparent that I needed a bigger space,” so she took over more of the welding shop, eventually growing to 3000 plus square feet. “I transformed the space into a one-of-a-kind shopping experience with a collection of new décor, vintage and antiques. My customers always commented on how beautifully I displayed the store and
You would hear them talking to each other and reminiscing of days gone by, laughing at the quirky signs and just enjoying the experience. This is what it was all about, bringing happiness to customers. Bringing people together was something I always focused on, so over my years here I’ve hosted artisan and vendor markets, and DIY workshops.”
“I have loved every moment of owning a small business. Then the pandemic hit. That certainly changed the way of doing business, but I quickly figured it out and offered curbside pickup, and thankfully my customers strived to support small business more than ever during our lockdown.”
“Then there is Amazon. I feel many small businesses are suffering because of this way of online shopping. But for me I was not going to let that hinder my business, so you have to revamp and attract your customers with new ideas and experiences. It was a challenge I was willing to tackle, and feel I met
For me that was the key in business, staying unique.”
So why did she decide to close a business she enjoyed so much? “The way I do business is I give 100 percent of my time and effort. My late fatherin-law and previous owner of the welding shop always said, ‘You get out of business, what you put into it,’ and I truly believe that. With social media now, you never really get a break. So giving my business 100 percent of my time, took away from the other things in life – my family and friends. My grandkids are growing up quickly and I want to travel more. If I could change anything, I would have started my business 20 years sooner.”
“Being a small business owner has been an amazing journey, not for the faint at heart, but worth every moment.”
Ph:
Fax:
sales@harlequinnaturegraphics.ca harlequinnaturegraphics.ca
Inspire Harmony
Introducing
7. – 10. 2. 2025
NEW: Friday to Monday FRANKFURT / MAIN
Creativeworld is the biggest international trade fair for hobby, handicrafts and artists’ supplies. A unique range of products makes this the world’s hub for DIY inspiration. Be there with us as we launch into the new season’s orders.
Find out more and book your tickets.
info@canada.messefrankfurt.com Tel. +1 905 824 5017
7. – 11. 2. 2025
Seasonal and festive decorations
Look forward to discovering the world’s largest range of seasonal and festive decorations and Christmas lighting products. An exceptional events programme showcasing the latest themes and trends awaits you.
Get your ticket at christmasworld.messefrankfurt.com
info@canada.messefrankfurt.com Tel. +1 905 824 5017
By Nickeisha Lewis
Get Set for Spring A
t the end of winter, weeks before the buds start to bloom is the ideal time to set your spring displays. Captivate your customers with fresh, vibrant displays and unique in-store experiences to ensure they shop with you. There are many stores vying for attention, and creating a bright, inviting atmosphere will set your business apart, and entice new shoppers. Here are some simple yet effective ways to make your store stand out this spring season.
CREATE EYE-CATCHING SPRING DISPLAYS
Visual merchandising is a powerful tool, especially in spring when people are drawn to the beauty of renewal and growth. Use your window displays to tell a spring story that resonates with your brand and appeals to your target customer. Whether it’s a whimsical garden scene or a chic, modern take on springtime, make sure your displays are vibrant enough to turn heads. Bold, creative displays not only attract foot traffic but also encourage customers to spend more time inside your store.
MAKE YOUR STORE AN EXPERIENCE
Today’s shoppers crave experiences, not just products. Spring is a great time to offer special in-store events that make visiting your store an experience in itself. Consider hosting flower-arranging workshops, offering free samples of spring-themed snacks, or even collaborating with local artisans for a pop-up event. These interactive, seasonal offerings can draw in customers eager to engage with something unique while they shop.
Spring festivals and long weekends provide excellent opportunities to offer perks like free drinks, snacks and complimentary gift wrap for Mother’s Day
or Easter. These thoughtful touches enhance the shopping experience and encourage customers to return.
LEVERAGE SOCIAL MEDIA
Your spring displays can extend beyond your store’s four walls — use social media to show it off! Share photos of your fresh décor, in-store events and special spring promotions to entice potential shoppers. Many customers are looking for seasonal inspiration, and seeing your beautiful displays online can motivate them to visit your store in person.
Encourage customers to share their shopping experiences on social media, tagging your store and using spring-themed hashtags. This not only spreads the word but also helps create a sense of community around your brand.
HIGHLIGHT YOUR PRODUCTS
While your spring displays should wow your customers, it’s also important to keep your products front and centre. Arrange your merchandise in a way that complements the seasonal décor but doesn’t overwhelm it. Whether it’s highlighting spring collections or introducing exclusive items for the season, make sure your products are easy to find and look irresistible.
OFFER IN-STORE EXCLUSIVES
Finally, give customers a reason to shop by offering exclusive perks they can only get in person. Whether it’s a special spring discount, a sneak peek at new products or a complimentary service like potting a plant they purchase, these extras can make a big difference in driving foot traffic.
Spring is also a great time to foster customer loyalty. The more enjoyable the shopping experience, the more likely they are to recommend your store to friends and family. By blending creativity, customer engagement, and seasonal décor, you can create an environment that delights shoppers and keeps them coming back for more.
