InStore Spring 2025 by InStore Magazine

instoremagazine.ca

SPRING TRAINING FOR YOUR STAFF

WHAT’S IN, WHAT’S OUT?

MERCHANDISING TIPS FOR SEASONAL TRANSITIONS

Flavours Fall

An abundance of fresh products to inspire your inventory selections

inStore

Great customer service and a supportive community are the secrets to success for this coastal Newfoundland store.

resident merchandising expert Nickeisha Lewis details how you can seamlessly transition your store from spring and summer to fall and

lines, launches, industry goings-on and upcoming trade shows

come and go, but sticking to what works for you and saying goodbye to what doesn’t is the real key to success. So, here are the “ins” and “outs” for 2025.

Sara Burks

isn’t just for athletes. This season is also a great time to help your store’s team be their best by creating the right playbook.

Spring Forward

As I write this, the first signs of spring are appearing outside my window, bringing with them that familiar sense of renewal and possibility. Much like nature itself, retail is in a constant cycle of regeneration —shedding what no longer serves us and nurturing fresh ideas that will bloom in the seasons ahead.

In this Spring 2025 issue of InStore, we’re focused on helping you prepare for what’s next while celebrating what’s working now. As Nickeisha Lewis reminds us in her article on seasonal transitions, successfully pivoting your store requires “careful planning, strategic merchandising, and an inviting seasonal atmosphere.” While her focus is on the fall and winter ahead (yes, we’re already thinking that far ahead!), these principles apply to any seasonal shift in your business.

I hope you are inspired as we are by our profile of The Treasure Trove in South Dildo, Nfld. Owner Lynette Reid has built a thriving business in her coastal community through what she calls “old-fashioned customer service,” treating everyone who walks through her door like a friend.

This sentiment echoes throughout Sara Burks’ timely exploration of What’s In & What’s Out for 2025. As she points out, authenticity isn’t just trendy — it builds the trust that leads to loyalty. Equally important is her reminder that “you can’t be everything to everyone,” encouraging store owners to embrace their unique niches as their superpower.

For those looking to strengthen their teams this season, Alvin Narsey offers valuable coaching advice in our Spring Training feature. His advice to “hire for attitude over experience” reinforces what many successful retailers already know: skills can be taught, but kindness, empathy and a desire to serve are invaluable qualities that directly impact customer experience.

As we navigate retail’s ever-changing landscape together, I hope this issue serves as both a practical guide and a source of inspiration. After all, like the best retailers, we aim to provide not just information, but an experience that leaves you feeling equipped and energized for the season ahead. Here’s to growing and thriving together this spring!

Erica Kirkland, Publisher & Editor

Editor & Publisher

Erica Kirkland ekirkland@instoremagazine.ca

Design & Layout Gerry Wiebe

Advertising & Production Coordinator Tina Nicholl tina@instoremagazine.ca

Advertising Inquiries ekirkland@instoremagazine.ca 905-308-8045

Mailing Address:

169 James St S., Unit 606, Hamilton, ON L8P 3A3

Contributors

Sara Banks, Castlerock Studios, Will Fournier, Leslie Groves, Jessica Harlan, Nickeisha Lewis, Natalie Noblitt

InStore Magazine™ was founded independently in 2014 by Erica Kirkland. The magazine is published four times a year and sent to 12,000 independent retailers in Canada selling giftware, home décor, fashion accessories and lifestyle items.

© 2025 InStore Magazine™. The contents of this publication are the property of InStore Magazine Inc. Reproduction or use of the contents in whole or in part, for any reason, is strictly prohibited without the written consent of the copyright owner. The publisher is not responsible for product claims made by the companies mentioned herein.

Printed in Winnipeg, Man. Publication mail #40841587. Return undeliverable Canadian addresses to: InStore Magazine™, 1169 James St S., Unit 606, Hamilton, ON L8P 3A3. Email: editorial@instoremagazine.ca

Gifts For Her

Curate a great gift section for just for her

Market totes, from $34.95 to $60 retail, Dolce & Gourmando, dolcegourmando.com

Keyhole coral travel wrap from Demdaco, $63.50 retail, Canfloyd, 800-263-3551, www.canfloyd.com

Scented plush from Demdaco, $18.80 retail, Canfloyd, 800-263-3551, www.canfloyd.com

Pajamas, Mahogany, 905-842-0900, www.mahoganycanada.com

Travel slippers, $8.75 cost, Snoozies, 252-650-7000, www.snooziescanada.ca

Memory foam neck pillow from Hang Accessories, $69.99 retail, Edenborough, 800-265-6398, www.edenborough.com

Confetti socks, $14 retail, Unified, www.feelunified.com

Portable cellphone charger from Hang Accessories, $59.99 retail, Edenborough, 800-265-6398, www.edenborough.com

What We’re Loving

Leaf vase from Sullivans, $113 retail, Canfloyd, 800-263-3551, www.canfloyd.com

Fall Favourites

Our favourite new finds for fall!

Fir Bud Vase from Danica Heirloom, $8 retail, Danica, 888-632-6422, www.danicabrands.com

Sunflower Splendor napkin ring from Now Designs, $3.75 retail, Danica, 888-632-6422, www.danicabrands.com

Mushroom Gems Maisie apron from Danica Jubilee, $18 retail, Danica, 888-632-6422, www.danicabrands.com

LED lantern, $28 retail, Koppers Home, 866-604-0490, www.koppershome.com

Recycled cotton tote from Love Vivid, $32.95 retail, Jannex Enterprises, 905-284-8484, jannex.com

Beaded coasters from Danica Studio, $16 retail, Danica, 888-632-6422, www.danicabrands.com

Have Fun, Get Creative!

Help your customers get creative with these all-in-one crafts and games

Shadow box paint kits, from $39 retail, Our Little Makery, ourlittlemakery.ca

Family Secrets, a 12-episode treasure hunt from Canadian brand Escape Mail, $199.95 retail, 403-816-8350, www.theescapemail.com

Poppies on the Edge of a Town, an 11-inch by 14-inch rug-hooking kit, $149.95 retail, Diane Fitzpatrick Studio, 800-328-7756, hookingrugs.com

Plant & Plant Kit, includes paint, brush, pot, seeds and planting pallets, $28 retail, Fuchsia Designs Shop, fuschiadesignsshop.store

Shinobi

a ninja warrior mystery puzzle from Canadian brand Escape Mail, $46.95 retail, 403-816-8350, www.theescapemail.com

Heirloom Tomato starter kit, $32 retail, Fuchsia Designs Shop, fuschiadesignsshop.store

Sweet Bay, a six-inch by six-inch beginner rug-hooking kit, from $49.95 retail, Diane Fitzpatrick Studio, 800-328-7756, hookingrugs.com

Fun, fresh items for entertaining and gifting

Sunburst bowl from Maxwell & Williams, $16.99 retail, Canfloyd, 800-263-3551, www.canfloyd.com

Fine bone china mug from Rachel Ellen, $28.95 retail, Jannex Enterprises, 905-284-8484, jannex.com

Girls Night solid perfume from Walton Wood Farms, $34.99 retail, Koppers Home, 866-604-0490, www.koppershome.com

Plastic margarita glasses, $11 retail each, Koppers Home, 866-604-0490, www.koppershome.com

D’Marie Purple Pride Gin Fizz cocktail slush mix, $24.99 retail, Edenborough, 800-265-6398, www.edenborough.com

Vinyl stickers from Stickers Northwest, stickersnorthwest.com

Candles and home fragrances we’re swooning over

Daydream soy candle scented with clementine, sandalwood, jasmine and vanilla, and black-tipped safety matches, $24 and $14 retail respectively, 905-235-5559, Market Candle Company, marketcandlecompany.com

Made in Canada Blossom scented candle hand poured into a reusable vessel, $29.99 retail, Green Ash Decor, 888-511-8388, greenashdecor.ca

Sand Candle, a vegan and reusable candle alternative that can be placed in any vessel, from B.C.-based Canadian company Candella. $15 retail for a 100-gram starter kit, livingwithcandella.com

16 inStore. Spring 2025

Sandalwood heart candle from Sagebrook Home, $83 retail, Canfloyd, 800-263-3551, www.canfloyd.com

New made in Canada scented candle, Cherry on Top in a glass jar, and Countryside room spray, $32 retail each, Brightfield, www.brightfield.ca

Votivo’s new vessel for their signature candle Urban Rose, $65 retail, Candym Enterprises, 800-263-3551, www.candym.com

Coastal calm-scented 16-ounce jar candle, $29.99 retail, Koppers Home, 866-604-0490, www.koppershome.com

All-natural body wash, body butter and body oil made in Canada, $27.50, $42.99 and $29.99 retail respectively, The Original Co., hellooriginalco.com

Beauty Rituals

Fresh new personal care from Canadian brands and distributors

Natural botanical hand and body lotion, herbal bath tea and body oil made in Canada, $30, $10 and $35 retail respectively, Lilit Botanicals, www.lilitbotanicals.com

Epsom bath salts with sassy sayings from women-owned Canadian company, Peace, Love & Sarcasm, $6.50 retail for 10-ounce bag, peaceloveandsarcasm.ca

Bro Brick bars of handmade soap from Alberta-based Bro Brick Company are available in four scents, $10 retail each, www.thebrobrick.com

Island Travel Tin, includes solid allnatural soap, shampoo and lotion bars for hair, face and body, $19.50 retail, Sea, Salt & Twig, seasaltandtwig.com

Nourishing bath and body care made in Quebec, including face moisturizer, body lotion and scalp exfoliating mask, $76, $36 and $68 retail respectively, Bkind, 514-850-1587, bkind.com

All-natural, made in Canada, undiluted essential oil blend for diffusers, $33 and travelsized beard oil, $17 retail, Viva Essential Elixirs, 647-855-6477, vivaessentialelixirs.com

News & Notes Inside Track

IN THE NEWS

Edenborough Introduces Four New Lines

Edenborough Ltd. announced the introduction of four new lines at the January Toronto market; Brief Insanity is a funny, sassy line of lounge pants and trucker hats. Licensed product includes Peanuts, Warner Bros., Loony Tunes, Hanna Barbera, Harry Potter and Sesame Street; Hang Accessories offers a full range of travel, tech and wellness items in pretty, feminine prints and patterns; Mustang Products offers licensed NHL ornaments and drinkware, while Tripar offers beautiful store merchandising solutions (pictured above), many of which can be sold as home decor! (www.edenborough.com)

Warm Buddy Celebrates 30 Years

Offering a full line of Canadian-made natural hot and cold therapy products, Warm Buddy is celebrating three decades in business this year. The company started manufacturing heat therapy items in Vancouver, B.C. in 1995. From shoulder wraps, warming blankets and eye pillows to slippers and adorable plush animals, the company was founded by Karen McKee, a former registered nurse. All the products she sells are designed and manufactured in Canada. Her products have been proven to help a wide range of issues from anxiety and sleep problems to common colds and flu. Plus, the products have the added benefit of aromatherapy with the infusion of essential oils and herbs and are carefully weighted to provide supplementary therapeutic acupressure. The products are also washable and should last for years. (www.warmbuddy.com)

Premier Gift Closes Business

Premier Gift Canada has closed its business. In a letter from owners Lynda and Randy Cook to customers, the couple wrote, “This decision was not made lightly. Our warehouse/ office lease expired on March 31 of 2024. Our rent and TMI was to almost double and we could no longer afford to stay there. We searched for a new space in the general area long before, but rents had gone up substantially everywhere around us. We wanted to continue to carry inventory, unlike many of our peers who trans-ship goods or get orders picked and packed in the USA. We eventually settled on a third-party logistics warehouse in Mississauga, but that created a whole host of other problems, the biggest being the lack of pickups available. In the end, after 33 years in business, and 14 years prior to that in giftware sales, it was time!”

Jannex Enterprises will take over distribution and former inventory of three of Premier’s most important lines: Briarwood Lane, Colonial Candle and Springbok Puzzles. Orange Crate will not be producing more inventory; however, Lynda and Randy Cook are hopeful to sell the business as a going concern. They told customers they had a firm deal to sell the company at the end of March, but the company that was making the purchase became insolvent shortly after the closing date. (jannex.com)

New Date Pattern for Inspired Home Show

The International Housewares Association recently announced that The Inspired Home Show will shift to a new mid-week pattern in 2026 after surveying participants for the best scenario to meet their needs. The 2026 Show is now set to run from Tuesday, March 10 to Thursday, March 12, rather than the Sunday to Tuesday pattern.

“The decision to move the show to a Tuesday to Thursday schedule was made after polling the industry and having conversations with key constituents to determine the most desirable day pattern,” said International Housewares Association president and CEO Derek Miller. “It was clear that there has been a shift in our culture and workforce that directly impacts when we must come to market.”

Stats from polling showed that 68 percent of exhibitors and 84 percent of key retailers desired the shift or found it acceptable. (www.theinspiredhomeshow.com)

Remembering John Lyle

John Lyle, the founder of The Abbey Cards and Gifts, operating under the Hallmark name since the mid 1970s, passed away in December. From a single store in North Bay, Ont., to more than 22 stores across Ontario and B.C., John was well-respected. The business continues to operate today under the management of his son David.

the goods

Bush Berry

Bush Berry Tea is passionate about hand-blending organic, looseleaf teas with ingredients sourced from small, sustainable farms. Their commitment to quality and eco-friendly packaging means every cup is a win for both your customer and the planet. Proudly made in Canada, Bush Berry teas are packaged in compostable materials, and all orders are shipped using recyclable or reusable materials. From $14.95 retail. (bushberry.ca)

Naturally-Smoked Gourmet Foods

Fume-eh is a family-owned Canadian business focused on producing naturally-smoked olives and artichokes. The company was founded by partners Chris and Paula who got the inspiration to launch Fume-eh after trying their first warm smoked olive in a brew pub in San Francisco. They returned to British Columbia and over the next few years tried to source smoked olives for themselves and their gourmet food store. With no luck, they purchased a smoker. The jars retail from $10 to $14. (fumeeh.com)

the goods

Norm & Lenore Chocolates

Chris and Trent opened Norm & Lenore not only because of their love of chocolates, but to also offer handmade high-quality, affordable treats for self-purchases and as a special gift for a friend or loved one. The name pays tribute to their grandparents who owned restaurants and influenced their love for food. The products are made in small batches and each ingredient is personally selected to ensure that it meets their high standards. Packaged treats include chocolate-dipped licorice, sour keys, Oreo cookies as well as sea salt chocolate-coated caramels and a five-piece box of handmade chocolates. Retail prices are $4.29 to $4.99 for the packaged treats and $11.99 for the box of chocolates. (normaandlenore.com)

Bowl Cozies

Reversible, machine-washable bowl cozies from Cool Hand Nukes are handmade in Enfield, N.S. The cozies are designed to fit over bowls to keep hands safe when removing food from the microwave or oven. The products are great for seniors, those that suffer from tremors, neuralgia, neuropathy and arthritis or anyone with a microwave mounted above the stove. Also great for couch eaters and keeping little hands safe from hot bowls when they’re eating! Custom fabrics are available in case lots of 12 and can include branding or artwork – think artwork from a local artist. Cost is $12 with a suggested retail from $20. (www.coolhands.ca)

Bringing Muskoka Home

The Muskoka Cup Co. specializes in bringing the feeling of the cottage to consumers no matter their location. “With generations of family members growing up in the area, the quintessential Ontario cottage country scenes were ingrained in my mind and spirit from an early age,” says founder Jamie Burns. “One summer evening, as I was sitting around a campfire drinking hot chocolate, enthralled by nature, I wondered how to capture this perfect moment in time and bring it back with me to interrupt the doldrums and routines of everyday life. In that moment, Muskoka Cup Co. was born and I began designing icons that represented the classic Muskoka lifestyle.” He started with enamel mugs ($12.99 retail) and grew the collection to include reusable dish cloths ($5.25 retail) and Cottage Clean dishwashing liquid (from $6.99 retail). (muskokacupco.com)

THE TREASURE TROVE

The Treasure Trove

Affordable Gifts and Unmatched Charm

For nearly two decades, Lynette Reid has created a gift shop where customers feel like friends. With a mix of tourists and loyal locals, her success is built on heart and hard work.

By Jessica Harlan

The town of Dildo in Newfoundland has enjoyed a surge in tourism since American comedian Jimmy Kimmel put it on the map and became its honorary mayor. Six years later, the coastal community remains a favourite destination for vacations.

For Lynette Reid, who opened The Treasure Trove 18 years ago, this means the perfect mix of tourism traffic and local community members keep her gift and home shop thriving. Supported by long-time staff member Caitlin Pretty,

Reid relies on an ever-changing mix of merchandise and top-notch customer service to keep customers shopping locally rather than online.

What makes your store unique? It’s just our old-fashioned customer service. We try to treat everybody like a friend as soon as they walk in the door. For instance, one of the things stores are doing these days is if someone wants to do a return, they’ll offer a store credit, but we’ll give our customers cash back if they want it.

Store: The Treasure Trove

Location: South Dildo, Newfoundland Square Footage: 850

Employees: Two

Website: www.facebook.com/ treasuretrovesouthdildo

Caitlin Pretty and Lynette Reid

How would you describe your store and its atmosphere?

People say our store is warm and cheery. Caitlin is a phenomenal merchandiser and keeps the store looking great. We’ll colour block our merchandise. Since we’re right on the ocean’s edge, there’s a nautical section that’s blue and white, and in another area we have a black and red section. We keep our store nice and open and airy so people can get around. It’s even wheelchair-accessible. We do Christmas big time – we’ll put up six or seven Christmas trees.

What is your background and why did you get into retail?

I worked a lot of retail in my life, including managing a Sears Catalogue outlet in this area for a few years. I went to the Toronto Gift & Home Market with a friend who’d opened a store and wanted some company while she was in Toronto. I was 40 years old, between jobs, and wanted a change. Being there and seeing the vast assortment of things you could get, I decided to open a store of my own. I wanted to give people in our small town some nice things to buy for themselves and their home that wouldn’t cost an arm and a leg.

To what do you attribute your success?

You have to put in a lot of hours and hard work, it’s not just a nine-to-five job. I also believe that my previous experience in retail and working with people, as well as the support of family and friends and regular customers, has helped me succeed.

How do you promote your store and what are your most successful promotions or marketing mediums? We are on Facebook, Instagram and TikTok. Caitlin is good with that kind of stuff. For a while we were doing a bunch of dances on TikTok, just to be silly, but people loved it. I’d be out getting groceries and someone would come up to me and ask, “When are you doing another dance?”

What has been your most successful recent event?

In the fall we did a food drive for a local

food bank. We brought in a shopping cart and we told people that if they brought in some nonperishable food products, we’d give them 20 percent off in the store. We’d hoped to fill up the cart. In the end, we ended up filling three shopping carts.

Do you have a favourite product line?

My favourite product line is Bee by the Sea, a skincare line from Ontario. I’ve been carrying them for about 15 years. The products are all-natural, made from sea buckthorn and honey. They make shampoo and conditioner, body cream, dog shampoo, face cream and body washes.

What are your biggest struggles or pain points?

The economy right now is my biggest concern. Especially with this tariff war going on, everything is up in the air and people are watching their money right now. People in the area are online shopping on sites like Temu and Amazon, which is killing small businesses. People must realize that small businesses are what support small communities. We are who they come to for support for sporting events, raising money for people with cancer and

other contributions.

Looking back, what is the biggest lesson you have learned?

I’m not a worrier or a stressed person anyway, but I’ve learned not to overly worry about things, and to take it one day at a time.

What do you see for the future?

I put a picture on Facebook a couple of months ago of a line of duck mugs that Koppers Home carries. That one picture was viewed 4.5 million times – people were sharing it and commenting. I’ve never had anything go viral like that before! My phone blew up that weekend, and I’ve had to ship those mugs as far away as Australia. It prompted me to think that we’d better revisit the website idea, so I’m going to be thinking about how to make that happen.

Finally, how do you stay inspired?

My customers and my staff keep me on my toes. I’m 58 years old so I try to stay young to keep up with them! Seeing someone leave my store with a smile on their face knowing that I made their day or that they found something they love — that inspires me to keep on chugging.

St. Catharines, Ontario | (905) 684-7209 | Cell (905) 321-1061 kcbrewerco@hotmail.com | www.kcbrewerco.com

www.greenashwholesale.ca

Toxin-free candles; made from Canadian Beeswax & Coconut Wax, 100% Essential Oils, natural crackling wooden wicks; Handcrafted in Dundas, Ontario

Fall Bounty

Carefully curated content that reflects the evolving tastes and desires of today’s consumers

Styling by Leslie Groves

Photography by Will Fournier

Spring Training

Keeping Your Team at the Top of Their Game

By Natalie Hammer Noblitt

Spring training isn’t just for athletes. This season is also a great time for thinking about your store’s team and what you can do to help them be their best — even taking time to ensure you’ve created the right playbook.

“Ultimately, employee productivity is the competitive edge for your store when everything else is kept the same,” says Alvin Narsey, a former multi-store retailer and founder of Alvin Narsey Coaching (www.alvinnarseycoaching.com). Here Narsey answers our questions

about how to recruit the right people and how to give them the tools to expand your success.

Q. Why should retailers periodically take time to reassess their team?

A. One of my core values as a business coach is helping retailers make sure their business can grow without relying solely on the owner. When I bought my first store, it was all about seeking freedom. Part of that meant wanting to hire people who value the same thing. Putting a rockstar team in place is one of the

key drivers to growing a business. Employee performance directly impacts multiple aspects of your business — sales, profit, customer experience and more.

Q. How do you advise retailers to go about creating a rockstar team?

A. To create this kind of team, you must gather a group of people who can work together and move the business forward for you. My best hiring tip is to hire for attitude over experience. You can always teach skills and processes. However,

positive traits like kindness, empathy, respect and a desire to serve go a long way in improving customer experience.

“Ultimately, employee productivity is the competitive edge for your store when everything else is kept the same”

Getting the right team also means making sure the people you hire understand exactly what you want to be as a retail store — and what you’re trying to achieve. You want this group to know your values. I find a lot of retailers need to answer this question for themselves, and it requires some introspection. We don’t really take the time to figure out what values we hold for our business because we haven’t been taught the process. Yet it’s critical to know what’s truly important to you so you can instill those ideas in your staff.

The reality, however, is that it’s difficult to hire the right people. In retail, many times we hire for part-time positions and take on university students or people transitioning out of the workforce. Because we need help urgently, we forget some of the basics. We often assume they know customer service. We just plonk them into our store and hope they’ll do well. But that pattern of hiring leads to a

far from ideal team. If you want to grow your business, both new hires and existing staff must understand what you stand for and be trained to get it right. Once your team understand your goals, they can provide a consistent experience. That allows you to scale infinitely, with a clear understanding of what you’re trying to achieve.

Q. What can retailers do to educate their teams and increase productivity?

A. While it does begin with hiring and training, education should also be part of regular team meetings. Retailers should hold team meetings every month. It’s even better if you can do daily quick huddles. During this time, it’s important to set targets so you can hit points you want to cover, and to also have time for a question-andanswer session. Tailor the meeting to whatever fits your store and your employees.

Even if you’re consistent with team meetings, do not ignore coaching. Check in with your staff on a one-on-one basis. We usually only do this when conducting performance reviews. It depends on the size of your business whether you want to do these employee check-ins every quarter, six months or even once a year — just as long as you start doing it.

These individual check-ins allow you to give feedback to your team members, and for them to provide feedback to you. Your team is the first line of connection with customers, which makes their feedback, suggestions and recommendations valuable for your business. I usually recommend

that store owners oversee these meetings in the beginning, and then, eventually, they can designate a retail manager to handle them.

Q. Is customer service an area where staff consistently need training?

A. Customer service is the nature of the game we’re playing in retail, especially with online shopping, discount retailers and other marketplace pressures. The only thing that we can control is the way we, as a business owner and our team, react. Customer service is the biggest advantage we have over our online cousins. I’m not discounting online selling for small businesses, but many of my clients are main street retailers. Shoppers come to them for something they need right now and for purchase guidance. We can’t assume our team members know what customer service is or are staying on track. That’s why it is important to create standards for them to follow that reflect your values as an owner and serve the goals of your business. Training with these standards, and holding employees to them, is part of keeping a rockstar team. We must appreciate that customer service is a skill.

Teaching your staff how to confidently interact with your shoppers can turn average customers into raging fans of your store. The goal is to have shoppers who not only keep coming back but who also recommend you to other people. I find a lot of retailers leave that to chance, without having some sort of system or training in place. Ask yourself: What’s our approach to serving our customers?

What questions do we ask? Take time to teach your team about the basics, adapting the answers to your store’s values and personality. The key responsibilities retail staff should know how to handle include:

• Greeting and engaging store visitors

• Analyzing customer needs and recommending products to fulfill those needs

• Identifying and using opportunities to upsell other products

• Understanding how to process payments and use cash registers

• Listening to customer complaints and satisfying them accordingly It’s also best to make training and skill development easier for your staff by dividing it into short and flexible sessions. You can employ commonly known methods like modular training that allow employees to choose when they train and be done with it quickly.

Q. How can employee happiness impact a business?

A. Employee performance is the sum of different factors. An untrained employee will perform poorly, but so will an unhappy

employee. Therefore, to improve staff performance, you must address the overall success of your team from different angles. This is a very challenging thing because we don’t have large HR departments to help us. But that’s also why it’s important to have a manager or store owner be available for feedback. The team needs an avenue to communicate with you what’s happening on the floor. It may be that they’ve been verbally abused by a customer and need to know how to handle it or personally may be going through some sort of funk that is impacting performance. We can’t always find quick solutions, but we can put a system in place and be there for them from a place of listening.

Consistent employee motivation is also essential for employee happiness. It helps your staff feel connected to your store and responsible for uplifting your business. However, motivation is not a long speech on the importance of success. That doesn’t engage your employees effectively. Instead, focus on providing real benefits to improve their dayto-day lives. I advise retailers to implement some of these ideas to boost employee motivation

and performance:

• Discounts on products from your store

• Gift cards

• Free food

• Health and wellness programs

• Personalized gifts

• Flexible schedule

• Monetary prizes

• Recognition and appreciation

• Contests

Q. What is a good way to measure the performance of your team?

A. Set out to create sophisticated KPIs (key performance indicators) for your team, but if they aren’t the right ones, you may see little to no progress in employee performance. Typically, retail managers measure employee performance by looking at sales generated per labour hour. It’s a useful metric, but it doesn’t truly give you an accurate picture. This typical measure may be off because different factors, such as number of shoppers, peak hours and weather, can all affect sales during a particular time. If the sales are low because of these factors, blaming employee performance is counterproductive. Instead, measure employee performance by analyzing sales per visitor. If you’re able to calculate how many visitors entered your store and how many of them were converted, the data on a particular employee’s performance will be much more accurate. Measuring this KPI will also help you pinpoint specific employees who are unable to convert visitors. You can then approach them individually and figure out what’s stopping them from reaching their best potential.

Love Fall in Jewellery Designed

to Shine

Love

Styling by Leslie Groves

Photography by Will Fournier

Fall in Love

Jewellery Designed to Shine

Gold plated flutter earrings, $9 retail, Wild Abandon Jewelry, 778-406-2009, wildabandon.com

Made in Canada earrings, $26.50 retail, Flame Work Designs, 250-857-3078, flameworkdesigns.com

Handmade earrings made from Canadian pennies and Swarovski crystals, $65 retail, Lost Things Artisan Jewelry, www.lostthings.ca

Intention bracelet include a holder for a note, $45 retail, AA Designs Jewelry, aadesignsjewelry.ca

Earrings handmade from enameled copper, $49 retail, Aflame Creations Jewelry, aflamecreations.ca

Stainless steel necklace with tea charms, made in Canada, $15 cost, Vicky Harrison Designs, 306-514-3171, www.vickyharrisondesigns.com

Necklace handmade from enameled copper, $44 retail, Aflame Creations Jewelry, aflamecreations.ca

Protection pins with five charms, $30 retail, AA Designs Jewelry, aadesignsjewelry.ca

Handmade stretch bracelets available in a wide variety of gemstones, from $40 retail, AA Designs Jewelry, aadesignsjewelry.ca

Silver Lola anklet with extender, $16 retail, Glee Jewelry, 778-406-2009, getglee.com

Mazie Mae butterfly necklace from Center Court, $21.95 retail, Axicon World Imports, 800-465-5587, axiconworld.com

Ready, Set, Travel

Sophisticated travel must-haves for fall excursions

Styling by Leslie Groves

Photography by Will Fournier

Market totes, from $34.95 to $60 retail, Dolce & Gourmando, dolcegourmando.com

The EcoVessel is a portable French coffee press combined with a tumbler, $35 retail, Fenigo, www.fenigo.com

Travel slippers, $8.75 cost, Snoozies, 252-650-7000, www.snooziescanada.ca

Satin eye mask, Edenborough, 800-265-6398, www.edenborough.com

Embroidered journal from Lady Jayne, $18.49 retail, Edenborough, 800-265-6398, www.edenborough.com

Belt bag designed for travel with a built-in carabiner, $45 retail, Fenigo, www.fenigo.com

What’s In? What’s Out?

By Sara Burks

WHAT’S IN?

1. Sticking to Your OTB Budget

It’s time to become BFFs with your open-to-buy plan. When you stay within budget, you’re not just controlling your spending — you’re ensuring your inventory serves your goals. No more overbuying just because you “love it.”

2. Making Decisions

Based on Data

Gut feelings are great, but datadriven decisions are unstoppable. From tracking what sells best to knowing which marketing channels perform, using data to guide your

choices helps you maximize every dollar and every effort.

3. Building Real Partnerships

Collaboration over competition is where it’s at. Partner with other businesses, local creators or influencers who align with your brand. Authentic connections aren’t just trendy; they’re impactful.

4. Taking Care of Your Mental Health

Burnout is so last year. In 2025, prioritizing your mental health is not just encouraged — it’s essential. Whether it’s taking regular breaks,

Trends come and go, but sticking to what works for you and saying goodbye to what doesn’t is the real key to success. So, here are the “ins” and “outs” for 2025. Let’s dive in!

delegating tasks or saying no to things that don’t serve you, make yourself a priority.

5. Using AI Tools to Save Time

AI is here to help, not replace you. From automating email marketing to generating content ideas, AI tools can free up your schedule so you can focus on what truly matters — growing your business.

6. Staying Focused on Your Niche

You can’t be everything to everyone, and that’s okay. Lean into what makes your business unique. Your

niche is your superpower, and in 2025, it’s time to own it.

7. Authenticity

Customers can spot fake from a mile away. Authenticity in your messaging, interactions, and even in the products you sell builds trust—and trust leads to loyalty.

WHAT’S OUT

1. Buying Inventory Just Because It’s Cute We’ve all been there — scrolling through vendor sites and adding things to our cart just because they’re adorable. But in 2025, it’s all about intentional purchasing. Stick to what works for your customers, not just what catches your eye.

2. Not Tracking Your Numbers

If you’re not tracking your sales, expenses, and KPIs, how do you know what’s working? Numbers don’t lie and ignoring them won’t help your bottom line.

3. Listening to Other People’s Opinions of Your Business Your business, your rules. While feedback is great, constantly pivoting based on what others think can leave you spinning your wheels. Take advice with a grain of salt and trust your vision.

4. Overloading Your Schedule

Hustle culture isn’t cute anymore. Jam-packing your schedule leaves no room for creativity, growth or rest. Work

smarter, not harder — and don’t be afraid to delegate.

5. Ignoring Customer Feedback

Your customers are your best resource for growth. Ignoring their feedback is a missed opportunity. In 2025, it’s all about listening and adapting to meet their needs.

6. Using Outdated Marketing Strategies

Still relying on basic email templates or posting the same type of content every week? Time to switch it up! Explore video marketing, TikTok trends or interactive email campaigns to keep things fresh.

7. Comparison

The comparison game is a losing one. Focus on your journey and your wins. No one else has your unique magic, so stop measuring yourself against someone else’s highlight reel.

Sara Burks is the Director of Partnerships and Education at The Boutique Hub. She has been in the boutique industry for over 20 years and has a master’s in business administration. At The Boutique Hub, she shares her practical knowledge of the boutique business with Hub members. On top of her boutique experience, Sara is a rodeo coach, started a jewelry brand, is a wife, and a mom of two girls. Follow The Boutique Hub on Instagram (theboutiquehub) or join the community at theboutiquehub. com for more content.

Seamlessly Transition Your Space for Fall & Winter

By Nickeisha Lewis

When the air turns crisp and the leaves begin to fall, shoppers shift their focus to the holidays. Thanksgiving, Christmas and New Year’s bring an influx of customers. Successfully transitioning your store to fall and winter requires careful planning, strategic merchandising and an inviting seasonal atmosphere.

INVENTORY ASSORTMENT & PLACEMENT

Ensure your seasonal transitions are seamless, so customers can find products easily. Grouping complementary items such as scarves and sweaters or gloves and hats together, encourages multi-item purchases.

To maximize visibility, showcase winter products in prominent locations. Window displays provide a good opportunity to highlight seasonal offerings especially paired with trending outfits or festive backdrops. Additionally, top-performing products should be well-stocked on shelves to meet demand.

CLEARING SPACE FOR NEW INVENTORY

Cross-selling and discounting can help sell last season’s products to create space for new arrivals. Place clearance sweaters near new scarves to encourage customers to purchase both. Any remaining clearance items should be shifted toward the back of the store, allowing new seasonal products to take center stage at the entrance.

Additionally, impulse purchase items should be placed near checkout counters.

SMART MERCHANDISING

A fresh store layout enhances the shopping experience and drives sales. Rearranging mobile fixtures such as tables, pedestals and acrylic sign holders can create a new flow that subtly guides customers through seasonal sections.

Signage also plays a crucial role in seasonal transitions. Fresh, attention-grabbing signs placed near relevant products generate buzz and direct customers to featured merchandise. Timely signage updates help shoppers navigate new arrivals and highlight promotions effectively.

CREATE A FESTIVE ATMOSPHERE

An inviting atmosphere encourages customers to linger and shop. Festive décor such as seasonal garlands, warm lighting and themed displays instantly makes a store feel more welcoming.

PLAN AHEAD

Timing is everything when it comes to staying seasonally relevant. Start by introducing seasonal items gradually, allowing customers to ease into the transition. Developing a calendar with key dates for merchandising changes, promotional rollouts and décor updates helps maintain organization and keeps the transition smooth.

Successfully transitioning your store to fall and winter involves more than just swapping out products. A well thought-out approach to merchandising, store layout and festive décor can create a seamless shopping experience that entices customers and boosts sales. By planning and curating seasonal inventory smartly and maintaining an inviting store environment, retailers can make the most of the busy holiday season while keeping customers engaged and coming back for more.