InStore Winter 2024 by InStore Magazine

Winter 2024

THE DEFINITIVE RESOURCE FOR INDEPENDENT LIFESTYLE RETAILERS

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EMBRACE THE WELLNESS MOVEMENT FIVE DISTINCT STYLE TRENDS ONE BOOKCASE TWO WAYS

The Art of Living A made-with-care narrative weaves its way through Marie Letard’s Montreal boutique

DISCOVER THE BEAUTY OF SUSTAINABLE FASHION WITH MYRA'S HANDCRAFTED BAGS, SHOES, JEWELRY, CLOTHING & MORE PRICES ARE IN CDN $, DUTIES & BROKERAGE PAID, FREIGHT CAPPED FROM INDIA

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TORONTO SHOWROOM DESIGN HOME 3 DAY PRE-SHOW THURSDAY, FRIDAY & SATURDAY January 25th - 1pm to 9pm January 26th & 27th - 9am to 9pm DESIGN HOME SHOW January 28th to February 2nd 8am to 9pm TORONTO SHOWROOM Design Home Gift & Paper Inc. 7580 Bath Road Mississauga, ON L4T 1L2

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$100 CASH WITH SHOWROOM APPOINTMENT & ORDERS OF $5,000+

CONTACT YOUR DESIGN HOME DIVISION 1 & 2 SALES REPRESENTATIVES ORDER ONLINE www.designhome.ca CONTACT US 800.663.9950 sales@designhome.ca SHOWROOM OPEN YEAR ROUND BY APPOINTMENT

$100 CASH WITH SHOWROOM APPOINTMENT & ORDERS TOTALLING $5,000+

EXPERIENCE OUR RENOWNED HOSPITALITY IN OUR 18,000+ SQ. FT. TORONTO SHOWROOM

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DESIGN HOME SHOW January 28th to February 2nd - 8am to 9pm TORONTO SHOWROOM Design Home Gift & Paper Inc. 7580 Bath Road, Mississauga, ON L4T 1L2

CONTACT YOUR DESIGN HOME DIVISION 1 & 2 SALES REPRESENTATIVES TO BOOK YOUR APPOINTMENT WEBSITE www.designhome.ca CONTACT US 800.663.9950 sales@designhome.ca SHOWROOM OPEN YEAR ROUND BY APPOINTMENT

INTERNATIONAL CENTRE

TORONTO SHOWROOM DESIGN HOME 3 DAY PRE-SHOW THURSDAY, FRIDAY & SATURDAY January 25th - 1pm to 9pm January 26th & 27th - 9am to 9pm

CONGRESS CENTRE

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& 10 MINS NORTH OF CONGRESS CENTRE

RAZ IMPORTS IS THE LEADING SEASONAL GIFT & DÉCOR LINE, IN THE MARKETPLACE

SEE NEW SPRING 2024 INTRO’S ON DISPLAY IN OUR 18,000+ SQ. FT. TORONTO SHOWROOM

THOUSANDS OF NEW HOLIDAY 2024 INTRODUCTIONS WILL BE ON DISPLAY IN OUR TORONTO SHOWROOM

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TIERED VOLUME DISCOUNTS AVAILABLE

FOUR WAYS TO ORDER

SPRING 2024 SHOWS

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CORKCICLE IS AN AWARD WINNING, INDUSTRY LEADING HYDRATION & BARWARE LINE

CONTACT YOUR DESIGN HOME DIVISION 1 & 2 SALES REPRESENTATIVES ORDER ONLINE www.designhome.ca CONTACT US 800.663.9950 sales@designhome.ca SHOWROOM OPEN YEAR ROUND BY APPOINTMENT

THE FULL MUD PIE HOME, KIDS & WOMEN LINE IS NOW AVAILABLE, IN CANADA

HUNDREDS OF NEW HOLIDAY 2024 INTRODUCTIONS ARE ON DISPLAY IN OUR 18,000+ SQ. FT. TORONTO SHOWROOM

HUNDREDS OF NEW SPRING/SUMMER 2024 INTRODUCTIONS ARE ON DISPLAY - IN STOCK & READY TO SHIP

FALL & HOLIDAY 2024 PRE-BOOKING INCENTIVES START NOW SPRING & SUMMER 2024 ON DISPLAY & READY TO SHIP

FOUR WAYS TO ORDER

SPRING 2024 SHOWS

REPRESENTING THE BEST HOME, GIFT & LIFESTYLE LINES IN THE INDUSTRY

DON’T MISS SEEING THIS AWARD-WINNING BRAND IN OUR TORONTO SHOWROOM

CONTACT YOUR DESIGN HOME DIVISION 1 & 2 SALES REPRESENTATIVES ORDER ONLINE www.designhome.ca CONTACT US 800.663.9950 sales@designhome.ca SHOWROOM OPEN YEAR ROUND BY APPOINTMENT

contents

inStore VOL. 10/NO.02

inStock

inStyle

DEPARTMENTS

FEATURES

21 Usher in Spring Put some petal power in your spring entertaining displays

59 Be Well

23 Black Tie Go bold with modern tabletop and kitchenware 25 Take Home Modern must-haves for the chicest interiors 27 Get Personal The best new bath and bodycare

Embrace the wellness trend by presenting an assortment of items that perfectly align with self-care

71 Personal Style

The most coveted personal accessories categorized into five distinct style trends

83 Children’s Gift Guide

inStore. Winter 2024

VIEW THIS ITEM ON PAGE 25

inSight DEPARTMENTS

14 Hello! Let’s Talk

42 Shop Profile A third-generation female shopkeeper, Marie Letard has created an incredibly eclectic boutique in the heart of Montreal which maintains a made-with-care narrative.

92 Get Ahead with AI-Driven Social Media Changes

FEATURE

Winter 2024

FEATURE

29 Let There Be Light Elevate outdoor living assortments with these must-have lanterns

Our bi-annual gift guide of the best gifts for babies and kids

THIS ISSUE

Leading social media expert Crystal Vilkaitis of Crystal Media brilliantly explains how independent retailers can utilize AI with detailed examples By Natalie Hammer Noblitt

inForm DEPARTMENTS

30 News & Notes New lines, launches, industry goings-on and market news 95 Retail Visions Merchandising expert Nickeisha Lewis discusses the importance of finding your store’s unique design style FEATURE

66 One Bookcase Two Ways

Effortlessly transform your windows from spring to summer with a basic IKEA bookcase as the basis for your success inSpire. inForm. inStore.

MONCILLO

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inSight

inSpire. inForm

Hello

THE DEFINITIVE RESOURCE FOR INDEPENDENT LIFESTYLE RETAILERS

Let’s Talk ;)

he stress that accompanies being a small business owner in today’s world is well-documented. The profound aftermath of the pandemic continues to affect us. Many of us find ourselves grappling with repaying government loans, battling burnout, and constantly juggling multiple responsibilities. Amidst all this upheaval, mental health concerns have reached epidemic levels. During the chaotic holiday season, countless retailers and vendors took to social media to shine a light on these struggles, hoping to encourage others to share their own stories. They encouraged me to start a conversation in these pages about mental health so we can shed the stigmas surrounding it and create an environment rooted in compassion and care. Personally, they gave me the courage to share that I live with complex posttraumatic stress disorder (CPTSD), which stems from abuse I endured from a young age. At 16 years old, I was living independently, relying on welfare and food banks, yet trotting my butt off to school each day. This adversity ignited a fierce determination in me to succeed in life on my own terms. Instead of letting my experiences embitter me, I’ve worked hard to became the person my younger self needed: a strong, deeply compassionate woman who is willing to help anybody who needs her. Over time I may come to share more of what those experiences were and how they shaped me but for now it’s enough of a leap of faith to openly share my struggles with 12,000 plus readers. However, I’m not ashamed of my struggles. They’ve made me the person I am today. These personal experiences have not only shaped my personality but also intensified my commitment to advocating for the often-overlooked voices within the communities in which I live and work. I’ve come to appreciate the critical importance of cultivating a community that values open dialogue and compassion. It’s crucial to have a community where people can get real about their struggles. From a very young age I developed learned behaviour born out of the realization that my caregivers would never provide the support I needed as a child. This is why, I passionately advocate for those who do not have the collective power to speak up for themselves including the independent gift retailers I’m honored to serve professionally through my two publications, InStore and Giftbeat. I salute you and thank you for giving me such an immense sense of professional purpose and pleasure.

Erica Kirkland Publisher & Editor

inStore. Winter 2024

Editor & Publisher Erica Kirkland ekirkland@instoremagazine.ca Design & Layout Gerry Wiebe Advertising & Production Coordinator Tina Nicholl tina@instoremagazine.ca Advertising Inquiries ekirkland@instoremagazine.ca 905-690-0492 Editorial Submissions editorial@instoremagazine.ca Mailing Address: 103 Niska Drive Waterdown, ON L8B 0M8 Contributors Castlerock Studios, Gillian Gillespie, Leslie Groves, Nickeisha Lewis, Natalie Hammer Noblitt, Melanie Pugsley InStore Magazine™ is published four times a year for independent retailers in Canada selling giftware, home décor, fashion accessories and lifestyle items. The magazine is mailed to 12,000 stores including gift, home décor, hardware, pharmacy and florist. © 2024 InStore Magazine™. The contents of this publication are the property of InStore Magazine. Reproduction or use of the contents in whole or in part, for any reason, is strictly prohibited without the written consent of the copyright owner. The publisher is not responsible for product claims made by the companies mentioned herein. Printed in Canada Publication mail #40841587. Return undeliverable Canadian addresses to: InStore Magazine™, 103 Niska Drive, Waterdown ON L8B 0M8. Email: editorial@instoremagazine.ca

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NO MORE NO Congestion NO Skin Flush NO Hangovers • •

Patented Technology More than 15 Million Sold

WINE HEADACHES DOES NOT CHANGE • Aroma • Taste • Tannins • Antioxidant • Basket ring increase by 15% • World’s #1 Selling Wine Purifier

CANADA DISTRIBUTOR CORP / www.CanadaDistributor.com Up to 20% DISCOUNT at trade show - 905 706 9463 - Sales@CanadaDistributor.com

CANGIFT CONGRESS BUILDING BOOTH #1189 & EDMONTON BOOTH #1305 - PLEASE BOOK AN APPOINTMENT

The Hilarious & Practical Way to Seal your Wine Bottle!

CANADA DISTRIBUTOR CORP / www.CanadaDistributor.com Up to 20% DISCOUNT at trade show - 905 706 9463 - Sales@CanadaDistributor.com

CANGIFT CONGRESS BUILDING BOOTH #1189 & EDMONTON BOOTH #1305 - PLEASE BOOK AN APPOINTMENT

Funky Corkscrews

Vacuum Wine Bottle Stopper

Wine Bottle Chill Rod

Ventillated Wind Glass Drink Top Covers

Red Wine Stain Remover

Portable Wine Bottle

The Wine Hook

Open Wine Bottles With Air!

inStock What We’re Loving

Usher in Spring Let petal-power shine through in your spring entertaining displays

1/ Pavilion’s Fruitful Livin’ collection effortlessly embodies the trend of bringing vibrant flavours to your dining experience, 888-762-4457 www.paviliongift.com

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2/ Embroidered tea towel, Kay Dee Designs, 800-537-3433, www.kaydeedesigns.com 3/ Raspberry Mimosa cocktailinfusion kit, $28 retail, Maiden Voyage Cocktail Co., www.maidenvoyagecocktails.ca 4/ Swedish dishcloth, $6 retail, Pika & Bear, 306-537-0558, www.pikaandbear.com 5/ Mushroom dinner napkins from Primitives by Kathy, $7.50 retail, Candym Enterprises, 800-263-3551, www.candym.com

6/ Mushroom tray from Primitives by Kathy, $28 retail, Candym Enterprises, 800-263-3551, www.candym.com

7/ Swedish cloth set from Primitives by Kathy, $17 retail, Candym Enterprises, 800-263-3551, www.candym.com 8/ Dishwasher-safe stoneware mug, Pavilion, 888-762-4457, www.paviliongift.com 9/ Capri bowls from Maxwell & Wiliams, $26.99 retail, Canfloyd, 800-263-3551, www.canfloyd.com

inStore. Winter 2024

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Black Tie

inStock What We’re Loving

Go bold with an eye-catching assortment of modern tabletop and kitchenware

1/ Lunar mortar and pestle, $19 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com 2/ Tiered stand, $64.50 retail, Modus Lifestyle, 905-282-1108, www.moduslifestyle.com

3/ Melamine platter from Demdaco, $24.50 retail, Canfloyd, 800-263-3551, www.canfloyd.com

4/ Gather ‘Round kitchen towel from Demdaco, $24.50 retail, Canfloyd, 800-263-3551, www.canfloyd.com 5/ Set of three embossed trays from Tag, $288 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 6/ Kyoto appetizer plate from Tag, $19.50 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 7/ Divination fortune-telling teacup, $44 retail, Wicked Botanicals, www.wickedbotanicals.ca

inStore. Winter 2024

www.instoremagazine.ca CONTENTS PAGE

inStock

Take Home

What We’re Loving

The chicest new items for your store’s home décor offerings

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1/ Decorative metal sculpture, Vertuu Design, 604-451-1818, www.vertuu.com 2/ Banana leaf side table, $59 retail, Bacon Basketware, 800-665-1525, www.baconbasket.com 3/ Polyresin buddha statue, $76 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com 4/ Geode River pillow available in various sizes, $49.99 to $89.99 retail, Lady Rosedale, 416-854 -2948, www.ladyrosedale.ca

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5/ Set of three baskets, $178 retail, North American Country Home, 888-303-2221, www.northamericancountryhome. com 6/ Wall decoration, $56 retail, Modus Lifestyle, 905-282-1108, www.moduslifestyle.com 7/ Bowl, $25 retail, Attitudes Import, 450-681-4147, www.attitudesimport.com

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inStore. Winter 2024

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Early buy discounts + free giveaways!

join us at the Toronto Gift & Home Market Hall 3, Booth 3221 see you there!

tel: 877.992.7745 | wholesale@aprilcornell.net | www.wholesale.aprilcornell.ca

inStock

Get Personal

What We’re Loving 1

The best new bath and bodycare

1/ Beeswax aromatherapy travel candles made in Canada, Cheeky Bee Candle Company, 866-243-3592, www.cheekybee.com

2 3 4

2/ Citron Sol-scented foaming soap from Greenleaf, $25 retail, Candym Enterprises, 800-263-3551, www.candym.com 3/ Made-in-Canada room and linen spray scented with Hinoki plum blossoms, $35.50 retail, Meadowfoam Products, 604-271-0121, www.meadowfoamproducts.com 4/ Made-in-Canada Cocktail Candle scented with Coconut Acai, $35 retail, Meadowfoam Products, 604-271-0121, www.meadowfoamproducts.com

5/ Coconut Zest tumbler from Stoneglow Candles, $82.50 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca

6/ Lemongrass and cedarwood diffuser and handwash from The Handmade Soap Co., $64.99 and $26.99 retail respectively, distributed by Edenborough, 800-265-6398, www.edenborough.com 7/ Scented wax melts in dreamy scents made in Canada, $22 retail for box with eight, Epic Blend, 888-763-6151, www.epicblend.ca

8/ Made-in-Canada Healing Foot Balm, $22 retail and Foot Refresh Spray, $22 retail scented naturally with lavender and peppermint, Finesse Home, 866-787-5494, www.finessehome.com

inStore. Winter 2024

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NEW LOCATION AT SHOW T.O. INTERNATIONAL CENTER SHOWROOM 239

Let There Be Light

inStock Round-up

Elevate outdoor living assortments with new outdoor lanterns

1/ Light brown hurricane, $91 retail, Modus Lifestyle, 905-282-1108, www.moduslifestyle.com

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2/ Bamboo lantern, $72.40 retail, North American Country Home, 888-303-2221, northamericancountryhome.com 3/ Recycled polyester hurricane, $66 retail, Modus Lifestyle, 905-282-1108, www.moduslifestyle.com

4/ Lantern, $304 retail, C.J. Marketing, 905-886-8885, www.cjmarketing.com 5/ Metal wire lantern with solar-powered LED, $65 retail, Nutcracker Designs from Candym Enterprises, 800-263-3551, www.candym.com

6/ Lantern with glass insert, $58 retail, North American Country Home, 888-303-2221, northamericancountryhome.com 7/ Liana lantern from Texxture Home, $200 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 8/ Wooden lantern, $155 retail, Candym Enterprises, 800-263-3551, www.candym.com

inStore. Winter 2024

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inForm News & Notes

News & Notes THE GOODS

Clean Queen Mats Made to simplify the shower and bath experience, rolls of disposable bamboo bathmats from Clean Queen are also eco-friendly. The mats eliminate the bacteria that can gather on bathmats while saving on laundry costs and time. Customers simply roll out the mat, dry their feet, clean the floor and deposit in the trash guilt-free. Each roll retails for $19.99 and includes 20 mats. 778-239-1209, www.cleanqueenbathmat.com

New Tote Designs for Lifestyle Market New to Lifestyle Market’s lineup are tote bags designed by Montreal artist Julia Gash. The unbleached cotton tote bags are screen printed with eco-friendly water-based ink. Custom designs are also available. www.lifestylemarket.ca

Introducing the Cloud Box Cloud B’s latest product, the Cloud Box, combines audio storytelling with a nightlight to comfort kids through the night. Built with patented technology, the Cloud Box features 36 original stories, eight melodies, and eight white noises that are synchronized with four light projections to soothe kids and babies as they settle down for the night. Distributed in Canada by Do-Gree Fashions, 800-839-8808, www.dogree.com

Midnight Muse Barefoot Venus’s latest fragrance is infused with notes of pear, entwined with redwood with meticulous attention to detail and a whimsical touch, the collection’s packaging has a captivating allure, not to mention the handcrafted goodness tucked inside. Pictured here is the Midnight Muse Goddess Bag which includes three mini personal care luxuries packaged in a vegan leather pouch. 888-490-1756, www.barefootvenus.com

inStore. Winter 2024

Saskatchewan Sweets The brainchild of owner Tricia Nicholson, specialises in candies and chocolates for the young and young at heart. New this season are Unicorn Frappes, a twist on the company’s popular Unicorn Fluff cotton candy packaged in a cup with candy popcorn on top. 306-631-4689, www.fudgefix.com

Shannon Martin Introduces Just Because Line Greeting card designer Shannon Martin’s new category of cards is called Just Because. “It’s more important than ever to reach out and let people know how important they are to us, and not just on their birthdays, right?” says Shannon Martin. “I like to think of this as sending smiles across the miles.” The new collection launched in January and is distributed in Canada by Group One Associates. 888-848-8807, www.grouponeassociates.com

Pet Grooming Products from the UK Camden Passage is introducing a new line of pet products from the United Kingdom called Buddycare. The salonquality items are made for both dogs and cats and include 62 different skus ranging from shampoos and conditioners to ear cleaners, tear-stain removers and much more. 888-755-5578, www.camdenpassage.com

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inForm News & Notes

News & Notes THE GOODS

Nifty New Lines from Canada Distributor One of the latest items from Canada Distributor are Wine Condoms. Instead of plugging the inside of the bottle, these bad boys roll down over the top and elegantly wrap around the outside to seal a bottle. Each box comes with eight individually sealed Wine Condoms and retails for $29.99. 905-706-9463, www.sandrassecrets.com

Entertaining Made Easy

New this season from Final Touch by Product Specialties are several skus including a new cooling sleeve which keeps bottles cold for up to an hour. 905-668-0818, www.alwaysfinaltouch.com

Daily Joy Journals Sales of wellness products are on the rise and shoppers are looking for quick and effective ways to improve their well being. Enter the Joy Journal, a unique wellness tool developed by joy coach Jillian Schecher. Designed in Edmonton, the journal offers a simple yet effective five-minute daily practice to enhance consumers’ mental well-being. www. thedailyjoyjournal.com

Remove-It Cloths from Edmonton Store Owner Cloud Nine Pajamas is owned and run by three sisters - Robyn, Kate and Miranda - who operate three stores across Edmonton which sell their own propriety brands as well as brands from other manufacturers. This season Robyn Noel is taking her hit product, RemoveIt cloths, nationwide. Developed after Robyn became frustrated by vendors frequently canceling and failing to deliver orders, she took matters into her own hands and created a reusable makeup-removing cloth that works with water. After selling an impressive 1700 boxes in their three stores this December, Robyn decided to make Remove-It available to other independent retailers across Canada and the U.S. The cloths retail for $9.99 each or three for $29.99. www.cloudninepajamas.com/remove-it

Get Personal with Sincere Surroundings Iowa-based Sincere Surroundings recently released its full line catalogue for 2024 with over 1200 new designs added to its personalized gift and décor options. “There is a need to ensure stores stand apart in the marketplace and we have the ability to help our partners do just that with our personalization and complete customization options,” said Michelle Leuthold, founder of Sincere Surroundings. Distributed in Canada through Auralim Gift. 800-265-9898, www.auralim.com

inStore. Winter 2024

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January 28-30, 2024 Toronto Market Week The International Centre, Hall 1 To register and learn more visit signatures.ca/byhand

Meet the Makers of Canadian Handmade

BY HAND Gift Show is your opportunity to shop wholesale for the very best Canadian Handmade products. For 3 days only meet and connect with the makers of Canadian handmade. BY HAND Gift Show is proud to be part of the Toronto Market Week.

Pictured above: Denis Guertin Ébéniste, Marmalade, Vivian Sofia Designs, Weaverbee Textiles, Karen Leone Designs, Decadence Chocolates, The General Store, LE NID atelier, Catherine Benoit Glass, Aflame Creations Jewelry and DFL Glass.

inForm News & Notes

News & Notes THE GOODS

Learn New Habits with Lifetrack Lifetrack is a new brand that began in the spring of 2023 with a straightforward concept: a habit tracker on a glass plaque that allows users to write on it using a dry-erase marker. The idea proved to be both practical and appealing, and the company quickly expanded its product line, developing 160 designs, including menu boards, chore charts, book trackers, exercise logs, gratitude boards, and even wine and bourbon tasting trackers. Lifetrack is distributed in Canada by Edenborough. 800-265-6398, www.edenborough.com

Face Washing Made Easy This new face washing kit from Bennett Box Gift Co. is sold as a set which includes two wristbands and a headband. When washing your face, the wristbands stop water from running down the arms while the headband keeps soap out of hair. The products are one-size-fits-all, machine washable and made in Canada. www.bennettboxgiftco.com

New Personal Care Collections Edenborough has added two new personal care lines to its lineup: The Handmade Soap Company and Mixture. Based in Ireland, The Handmade Soap Company produces handmade and ecofriendly skincare and home fragrance items. Mixture is a luxury home cleaning and laundry product brand fragranced to create a mood, stir a memory or simply help one relax. 800-265-6398, www.edenborough.com

Creative Kitchen Creations Crafted in Canada, new Day of the Dead Tumblers from Cuisvin add a bold, vibrant touch to any drinkware assortment. Beautifully designed, the glasses feature intricate sugar skulls wrapping around the durable tumblers. 877-243-9463, www.cuisivin.com

inStore. Winter 2024

Jude’s Miracle Clay Cleanser For years the founders of Jude’s Miracle Cloth have been looking for an ideal addition to add to their family of products. It needed to measure up to their high standards and do the job well while keeping the planet safe and eliminating harmful chemicals. Enter Jude’s Miracle Clay Cleanser retailing for $17.99. Made from natural ingredients and naturally scented with lemon, this ultra-fine clay cleanser cleans, polishes and protects almost any surface inside and out. “When you need a little more muscle to clean, it’s a powerful, yet gentle cleanser,” says co-owner Jude Crothers. 905-656-0167, www.judesmiraclecloth.com

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inForm News & Notes

INTO

PACIFIC CIRCLE

CHANCE

SHOWROOM EXTRAVAGANZA JANUARY 27TH - 30TH

CELEBRATING

News & Notes

Inside Track NEWS IN BRIEF

Toronto Gift + Home Market Returns The Toronto Gift + Home Market will take place from January 28 to February 1 at the Toronto Congress Centre. Produced by the Canadian Gift Association (CanGift), the market will feature over 400 exhibitors offering attendees gift, lifestyle, wellness, stationery, souvenir and collectibles products in addition to 175 exhibitors selling home décor and furniture, 200 fashion, accessory, jewellery and apparel vendors, 112 suppliers of Canadian-made products and 269 companies selling eco-friendly, fairtrade and handmade goods. “This remarkable selection ensures that attendees will have ample choices when it comes to finding the perfect products that align with their preferences,” says Dwayne McKillip, president and CEO of CanGift. For more details visit www.cangift.org.

YEARS! OPEN LATE ON SUNDAY, REFRESHMENTS WILL BE SERVED 6819 Pacific Circle, Mississauga, ON L5T 1S6

IF YOU’VE GOT GOOD TASTE, WE’VE GOT YOU! NEW JEWELRY, ACCESSORIES, SHOES & MORE!

FACETIME APPOINTMENTS AVAILABLE 416-571-8870

www.accessoriesbychance.ca info@accessoriesbychance.ca

Candym Enterprises Celebrating 50 Years Over the last five decades, Candym Enterprises has grown to become a Canadian distributor of choice for leading American seasonal, gift and home décor brands, representing 13 brands. Retailers are invited to help the company celebrate this business milestone during a prebooking event running from January 4 to February 29 across Canada and in person at their 14,000-square-foot permanent showroom in Markham, Ont. 800-263-3551, www.candym.com

Toronto Market Week Gearing Up for January The Toronto Market Week is getting ready for their upcoming January show. Owned by Newcom Media in partnership with Show T.O. and By Hand Gift Show the event will take place from January 28 to January 30 in Halls 1 and 2 at the International Centre in Mississauga, Ont. Buyers attending the event can expect a range of products from over 300 vendors segmented into dedicated sections. The Mode section features over 145 temporary exhibitors specializing in apparel, accessories, jewellery, footwear and handbags. The Gift + Home section, with 44 temporary exhibitors selling gifts, home décor, housewares, stationery and wellness products is housed in one hall along with the By Hand Gift Show with 115 artisans. “We are thrilled to be able to provide a dynamic buying experience for Canadian retailers,” says show manager Tiffany Gin. www.torontomarketweek.ca

Vertuu Design Celebrates 10th Anniversary Since its inception in 2013, Vertuu Design has continuously redefined design norms, offering a wide array of unique products tailored to diverse tastes and aesthetics, from hand-painted artwork to artistic decorative accents. “This milestone stands as a testament to the trust and support of our valued customers and the dedication of our talented team,” says president Tyler Smith. 604-451-1818, www.vertuu.com

inStore. Winter 2024

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COLD 12 - 24+ HRS

HOT 6 - 8+ HRS

inForm News & Notes

Solid Pine Home Accent Furnishings HANDCRAFTED IN CANADA

News & Notes

Inside Track NEWS IN BRIEF

Halifax Set to Host Craft East Buyers’ Expo Storage Solutions

From February 10 to 11, Atlantic Canadian makers of gifts, decor and jewellery will gather at the Homewood Suites by Hilton & Conference Centre in downtown Halifax. Retailers interested in attending may qualify for the show’s Incoming Buyers Program which provides funding for firsttime buyers to attend the show in the form of a complimentary return airfare ticket. 855-567-4897, www.craftalliance.ca

Alberta Gift + Home Market Updates The Alberta Gift + Home Market is returning to the Edmonton Expo Centre from February 25 to 27. Produced by the Canadian Gift Association (CanGift), the show will feature over 120 exhibitors representing giftware wholesalers, distributors, manufacturers, importers and exporters. Together these vendors will showcase thousands of brands to the 4000 retail buyers who have registered to attend the market. To register for the event and find more information, please visit www.cangift.org.

Book Shelves

Coffee & End Tables

Quebec Gift Expo Moves to Laval

Wall Décor

After careful consideration, the producers of the Quebec Gift Expo have decided to relocate the event to the Sheraton Laval Hotel & Convention Centre just outside of downtown Montreal. “I’m confident this move will elevate the show experience, providing a fresh perspective and a more accessible expo for our valued retail buyers,” says show manager Cameron Dix. The Sheraton Laval will play host to the three-day event set to take place from April 5 to 7. The show will welcome 100 exhibitors and play host to approximately 1000 retail attendees. www.quebecexpo.ca

ByChance Celebrating 15 Years ByChance is celebrating 15 years in business this year. To express their gratitude to customers, they’re hosting a showroom extravaganza from January 27 to 30, featuring complimentary refreshments, exclusive specials and a preview of the new spring collection with extended hours on Sunday. 416-571-8870, www.accessoriesbychance.ca BOOTH 3170

New Canadian Manager for Evergreen Enterprises Canada SpringwaterWoodcraft.com hello@springwaterwoodcraft.com 1-888-294-6297

Evergreen Enterprises recently announced the retirement of Francois Noel, a key figure in the Canadian gift industry, renowned for his hard work, loyalty and dedication. Upon his retirement, the company is heralding the addition of long-time Canadian industry veteran Ray Shikatani. Shikatani will lead the Evergreen Enterprises Canada team as country manager, heading up sales, marketing and operations across Canada. www.myevergreenonline.com

inStore. Winter 2024

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MODE SECTION GIFT + HOME SECTION BY HAND GIFT SHOW

SHOW T.O. PERMANENT SHOWROOMS

January 28 - 30

January 27 - February 1

Hall 1 + 2 Exhibits

Ground and Upper Levels

source ONLY AT In partnership with

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here

JEWELRY FOOTWEAR ACCESSORIES AND MORE!

THE INTERNATIONAL CENTRE

6900 Airport Road, Mississauga, ON

ACCESS IT ALL Register here

torontomarketweek.ca Owned and Produced by Newcom Media

inSight Shop Profile

BOUCHE

BÉE

inStore. Winter 2024

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The Art of Living A made-with-care narrative weaves its way through this one-of-a-kind Montreal boutique. By Melanie Pugsley

third-generation female shopkeeper, Marie Letard has created a boutique filled with a harmonized selection of local finds as well as imported goods. Established in Montreal in 2018, Bouche Bee is an art of living boutique.

What makes your store unique?

I would say it’s the diversity of products under one roof. We are not just a gift shop, not a home décor store, and not a local brands only boutique. It’s everything under the same roof, making it practical and easy to find anything you are looking for.

How would you describe your store and its atmosphere?

It’s a very bubbly, welcoming, and friendly environment. I love that my desire to offer great customer service is shared with every colleague I’m lucky to work with.

JUST THE STATS

What is your background, and why did you get into retail?

Square Footage: 500

It’s completely a family business! As a kid, I grew up close to my grandparents who used to have a hardware store in France. My mother took over the store and transformed it into a beautiful home décor shop that included kitchen supplies and a gifting selection. I used to play in the store and pretend to be

Store: Bouche Bée Location: Montréal, Q.C. Employees: Five Website: www.bouche-bee.ca

inStore. Winter 2024

www.instoremagazine.ca CONTENTS PAGE

the merchant. Without planning it, my mom decided to retire the same month I decided to open my own store in Montreal. What do you attribute your success?

The fact that I know how to delegate, ask for help, and truly trust my instincts. I also keep my feet on the ground, which helps a lot when deciding on which direction to go. How do you promote your store, and what are your most successful marketing mediums?

Using Instagram is a large part of our communication. I love creating videos to spread our vibe. I’m not one to force anything if it’s not natural. Followers can feel it, so it’s a win-win if you focus on what you like to do. Also, our newsletter is the medium that we focus on a lot. It’s more personal; we use it freely. What has been your most successful recent event?

Recently, we hosted an evening and invited only our newsletter subscribers who interact the most often with our content. It was a big success. It assured us that the people who were coming were really interested in what we offer all year long. 44

inStore. Winter 2024

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A collection of eclectic patterns, must-feel textures, and inviting palettes.

A creative mix of bold, modern and inspired designs.

Modern with a traditional touch, kitchen and dining essentials for every taste.

Vibrant gifts and goods that cultivate kindness and spark joy!

connect with us scan me for more info!

DANICABR ANDS.COM INFO@DANICABR ANDS.COM 1 866 253 9001

Do you have a favourite product line?

Obviously, I love our candle line. They are high-quality, and we can keep the price affordable. I also love our greeting cards. I enjoy choosing them, finding new artists, and offering a nice selection for special occasions. Looking back, what is the biggest lesson you have learned?

“You know more than you think.” Bouche Bée is successful, and while those first five years were really good, I had a lot of doubts. Time after time, I collected memories and realized I often had worried too much. What do you see for the future?

I don’t look that far ahead; I’m too instinctive. The last few years taught me that you can’t control very much, so I go with the flow. Of course, I have a guideline which is to constantly improve what 46

we do. From the experience and the professionalism to our being surprising and dynamic. This ensures that my colleagues have the best conditions I can offer over the years. Finally, how do you stay inspired?

I created a nice workflow with my team. Quickly, I was able to let them take care of the store in person. That

inStore. Winter 2024

way, if needed, I can go searching for inspiration elsewhere. That can be traveling, going to shows or meeting shop owners. I also get a lot of inspiration from my team and customers. Working closely with them makes it harder to focus but can be useful for stimulation. For daily inspirations, I use Pinterest and Instagram. inSpire. inForm. inStore.

CONTENTS PAGE

Asher & Sinclair

inStore | Winter Shopping Guide

Natural, Eco-Friendly European Toys & Gifts

905-910-1558 www.EcoParade.com CustomerService@EcoParade.com

inStore. Winter 2024

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Winter Shopping Guide

| inStore

Made in The Beach, Toronto | Refill Program $1 donated from every candle sold

brightfield.ca | hello@brightfield.ca

inStore. Winter 2024

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inStore | Winter Shopping Guide INSTAGRAM @CKSOAKBATHCO

NEW AROMATHERAPY BLENDS UPLIFT

orange | eucalyptus

INTUNE

eucalyptus | rosemary peppermint

UNWIND

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Available in Canada Co., from Cheeky Bee Candle Co. 23 Main St., P.O.Box 99, Warkworth, ON K0K 3K0 1-866-243-3592 sales@cheekybee.com www.cheekybee.com

Spring/Summer 2024

cangift booth 1251

mode show booth 2440 www.espe.ca 50

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Winter Shopping Guide

| inStore

www.elizabethburry.com

Fire THE IMAGINATION

www.firetheimagination.ca

1-888-780-0864 inStore. Winter 2024

www.instoremagazine.ca CONTENTS PAGE

inStore | Winter Shopping Guide

Get Social WITH

Follow u s on FACEBO OK & INSTAGR AM for fresh up-to-dat e content! @InStor eMagazin e @instorem ag

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Winter Shopping Guide

| inStore

www.shadowboxdya.com customercare@dyacompany.com 1-800-370-4857 stickersnorthwest.com orders@stickersnorthwest.com

Become a retailer today! Scan QR code

inStore. Winter 2024

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inStore | Winter Shopping Guide

Get Noticed Toronto Booth # 1139

Superior Heat Therapy

in the spring WITH

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New Heat Wrap Packaging

SPRING 2024 DEADLINES Submit Products: Feb. 23 Reserve Ad: March 8 Submit Ad Material: March 15

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PORTUGUESE POTS Toll Free Telephone: 1-866-317-0702 Website: www.portugalimports.ca E-mail: info@portugalimports.ca

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www.nach.ca 1-888-303-2221

Visit us at Toronto Winter Market, Jan 27th - Feb 1 Toronto International Centre, Hall 1, Unit 100A

New from Wind River

Find a moment to breathe, relax and reset. Wind River® meditation chimes are available in two introductory sizes, tuned to match the longest and shortest tubes of our popular Corinthian Bells® 50” wind chime. In stock and ready to ship - order yours today to bring them to your store.

Inspire Harmony

Wind River® 800-345-2530 windriverchimes.com service@windriverchimes.com

inStore. Winter 2024

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Kindness is Blooming New!

Lilac Dream

Styling by Leslie Groves Photography by Gillian Gillespie

Refresh

Renew

inStore. Winter 2024

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EST

1999

HANDCRAFTED BATH & BODY Beautifully designed with attention to detail and a touch of whimsy, let their hearts

flutter with delight...

barefootvenuswholesale.com | 1.888.490.1756 | NEW Permanent Showroom #239 �e International Centre

Styling by Leslie Groves Photography by Gillian Gillespie

Be Well An assortment of items that perfectly align with self-care

inStore. Winter 2024

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CA DU: 06.11.2023

27. – 30. 1. 2024

BUSINESS AS

UNUSUAL The world’s most important trade fair for hobby, handicrafts and artists’ supplies presents exciting new products and inspiring DIY trends. Start the new ordering season with us here in Frankfurt. info@canada.messefrankfurt.com Tel. +1 905 824 5017 FIND OUT MORE AND ORDER YOUR TICKET TO CREATIVE PRODUCT IDEAS

inStore. Winter 2024

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75172-005_CRW_allgemein_Instore_Magazine_90x235 • FOGRA 39 • CMYK • js | lr |

FRANKFURT / MAIN

Be Well Earthy Notes

1/ King duvet set, $230 retail, Indaba Trading, 800-746-3222, www.indabatrading.com 2/ Woodland fig diffuser set, $28.95 retail, Modus Lifestyle, 905-282-1108, www.moduslifestyle.com

3/ Made-in-Canada bath elixir in Midnight Muse, $35 retail, Barefoot Venus, 888-490-1756, www.barefootvenus.com 4/ Meditation journal, $6 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com

5/ Made-in-Canada bug spray, Hereward Farms, 226-779-4973, www.herewardfarm.com 6/ Tropical oil diffuser, $27 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com

7/ Block-print kimono, $84 retail, Indaba Trading, 800-746-3222, www.indabatrading.com 8/ Bamboo body brush, $20 retail, Koppers Home, 866-604-0490, www.koppershome.com

7 8

inStore. Winter 2024

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For simple, elegant living.

MEADOWFOAM PRODUCTS

Cocktail Candle Available in 11oz and 13.5oz Refills available

Candles, reed diffusers, soaps, body scrubs and more, all handmade in our studio in Richmond, BC. Meadowfoam products are phthalate- and paraben-free, with refills available for most products. We are proud to offer high quality, premium products at accessible prices.

meadowfoamproducts.com

inStore. Winter 2024

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Be Well

Clean & Green

1/ Double-sided throw, $120 retail, Indaba Trading, 800-746-3222, www.indabatrading.com 2/ Block-print kimono, $84 retail, Indaba Trading, 800-746-3222, www.indabatrading.com

3/ Wooden striker matches in glass jar, $8.99 retail, The Scented Market, www.thescentedmarket.ca 4/ Eco-friendly notebook made from leather scraps, from $9 cost, PaperSpree, www.paperspree.com

5/ Made-in-Canada wooden-wick Cabin candle, $35 retail, Ukiyo Candle Co., www.ukiyocandleco.com

6/ Made-in-Canada jar candles, $28 retail, Maison Ora, www.maisonora.com 7/ Volcanic mud bath soak from Baudelaire, $14.99 retail, distributed by Bella Flor, 800-667-1902, www.bellaflor.ca

8/ Cotton towel made in Turkey, $55 retail, Pokoloko, 844-476-5656, www.pokoloko.com

7 6

inStore. Winter 2024

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NEXT STOP...

SPRING 2024

Toronto Spring Gift + Home Market January 28 – February 1 Cross Border Sales Gift Agency Hall 1 Booth 1712 Toronto Congress Centre 650 Dixon Road, Toronto ON

www.snooziescanada.ca • Cross Border Sales Gift Agency 905-417-6332 Copyright 2008-2024 | snoozies!® is a registered trademark of Buyer’s Direct , Inc. | P.O. Box 818, Elm City, NC 27822 | info@snoozies.com

Be Well

Upbeat Vibes

1/ Large scented sachet in Guava Gloss from Greenleaf, $5 retail, Candym Enterprises, 800-263-3551, www.candym.com 2/ Good Vibes diffuser scented with ginger, rhubarb, vanilla and clove from Osmology, $65 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca

3/ Faux potted succulent, Pavilion, 888-762-4457, www.paviliongift.com 4/ Soaps from Walton Wood Farm, $13.99 retail each, Koppers Home, 866-604-0490, www.koppershome.com 5/ Ripple glass candles from Paddywax, $60 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca

6/ Lotsa Dots slippers from Snoozies, $8.25 cost per pair, distributed by Cross Border Sales, 905-417-6332, www.snooziescanada.ca 7/ Take Note set from Danica Jubilee, from $20 retail, Danica, 888-632-6422, www.danicabrands.com 8/ Flower notepad with 56 sheets, $4 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com

9/ Flying pigs socks from Socksmith, $18 retail, Socksmith Canada, 416-650-0440, www.socksmithcanada.com

inStore. Winter 2024

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One Bookcase

Two Ways Transforming your displays from spring to summer is a breeze with this display idea!

inStore. Winter 2024

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When you base your window display – or any display for that matter – on a strong foundation, it makes merchandising transitions a thing of ease. For this issue, our editor, Erica Kirkland, hit up IKEA for this bookcase. For under $100, we were able to create this merchandising display shot filled with products you can use to effortlessly transform your space from spring to summer. Remember your windows or store displays need to be transitional, quick to merchandise and transform through the seasons otherwise they become overwhelming and don’t get the attention they need.

Step Up Use ladders for height and use the rungs to suspend or hang merchandise.

Create Depth In the summer display, a small shelving unit adds height while in the spring display we used a ladder to gain height.

Bookcase Basics Investing in props and accent display furniture that easily transitions with the seasons and which can hold a variety of merchandise is a profitable investment. Used horizontally or vertically this IKEA bookcase is a hit. Each block creates a framework for a mini display – a single item can become a feature or a group of items can be gathered.

Go Green Always add greenery to your displays to add a natural touch. If only hard goods are used, displays can look stagnant. Adding greenery, plants and branches softens a display and translates any vignette into one that is more indicative of end-use environment.

Text and styling by Leslie Groves Photography by Gillian Gillespie inStore. Winter 2024

www.instoremagazine.ca CONTENTS PAGE

Summer Product Sourcing Guide Bring this display to life in your store by sourcing from these Canadian vendors! SOURCE GUIDE: Pillows, hanging lanterns, watering can, Candym Enterprises, 800-263-3551, www.candym.com; Large milk can, yellow lanterns, coir doormat, tray on stand Koppers Home, 866-604-0490, www.koppershome.com

Spring Product Sourcing Guide Blue bowls Candym Enterprises, 800-263-3551, www.candym.com; cutting boards (all), coasters, accent rug, tea towels, market totes, napkins, table runner, Harman Imports, 800-363-7608, www.harmaninc. com; blue throws, ceramic bells, houses with LED lights, Koppers Home, 866-604-0490, www.koppershome.com

Thank You! Shout out to the vendors who worked with InStore to pull together this inspiring display for retailers: Candym Enterprises, Harman Imports and Koppers Home.

inStore. Winter 2024

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Styling by Leslie Groves Photography by Gillian Gillespie

l a n o s r Pe e l y t S

rends t e l y t s t inc levate Five dist e s r e m usto to help c pression -ex their self

inStore. Winter 2024

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Hang-Ups Kitchen Towels

velcro loop on backside for hanging on handles stove • dishwasher • refrigerator • hooks 20+ styles available!

KITCHEN SOLUTIONS

towels • mitts • aprons • tabletop

VISIT US AT SHOW T.O. International Centre David Youngson & Associates www.Youngson.com (800) 370-4857 ext. 123

^ 2PK Swedish Fun Sponge Cloths

the paper towel alternative. 40+ styles available!

< Countertop Drying Mats the decorative & absorbent way to air dry dishes & stemware. 40+ styles available!

WWW.KAYDEEDESIGNS.COM ORDERS@KAYDEEDESIGNS.COM PHONE (800) 537-3433 FAX (800) 272-0724

inStore. Winter 2024

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Personal Style Crisp & Clean

3 2 1

1/ Fiona hoop earrings in 14K plated gold, $125 retail, Shine Gallery, www.shinegallery.ca 2/ Small crossbody, $18.50 retail, Caracol, 866-622-7226, www.caracol.ca 3/ Natalie Wood Designs earrings, $95 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 4/ Harris Tweed saddlebag, $109.95 retail, Patrick King Woollen Company, 905-885-7825, www.patrickkingwoollencompany.com

5/ Lavender travel accessories box from Stackers, $110 retail, LG Distribution, 647-390-8232, www.stackerscanada.com

6/ Layers necklace, $29.95 retail, Axicon World Imports, 800-465-5587, www.axiconworld.com 7/ Handcrafted wallet made from banana fibre and sheared wool, $18.55 cost, PaperSpree, www.paperspree.com 8/ Open hoop pendant, $16 retail, Suzie Blue, 613-761-7889, www.suzieblue.ca

inStore. Winter 2024

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Come ComeExplore Explore

GIFT GIFT With WithUs Us

Experience Experience the the summer’s summer’s biggest biggest in-person in-person buying buying opportunity opportunity featuring featuring thousands thousands ofof lines lines across across allall categories categories ofof Gift Gift and and Lifestyle. Lifestyle. Plus, Plus, discover discover our our new new casual/outdoor casual/outdoor furnishings furnishings collection. collection.

Learn Learn More More and and Pre-Register Pre-Register atat AtlantaMarket.com/Housewares AtlantaMarket.com/Housewares

Showrooms: Showrooms: January January 1616 – 22, – 22, 2024 2024 Temporaries: Temporaries: January January 17 17 – 21, – 21, 2024 2024

PRODUC PRODUC T SOURCED T SOURCED FROM:AESTHE FROM:AESTHE TIC TIC MOVEMENT, MOVEMENT, CLCL ASAS SIC SIC HOME, HOME, DANIEL DANIEL RICHARDS RICHARDS , K,AREN K AREN ALWEIL ALWEIL STUDIO, STUDIO, SCHAUBEN SCHAUBEN & CO, & CO, TAG TAG

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ONLY ONLYAT ATLAS LASVEGAS VEGASMARKET MARKET Find Find products products toto set set you you apart apart while while collaborating collaborating with with creative creative experts. experts. It’sIt’s allall here here forfor you you —— Only Only atat Las Las Vegas Vegas Market Market

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January January 2828 – February – February 1, 2024 1, 2024 @lasvegasmarket @lasvegasmarket

Personal Style Green Scene

1/ Double chain necklace with mini glass beads and faux pearls, $21.50 retail, Caracol, 866-622-7226, www.caracol.ca

2/ Teal crossbody, $37 retail, Caracol, 866-622-7226, www.caracol.ca 3/ Rose petal drop earrings, $18 cost, Pika & Bear, 306-537-0558, www.pikaandbear.com

4/ Bali bag, $48 retail, Pokoloko, 844-476-5656, www.pokoloko.com 5/ Sage green jewellery storage case from Stackers, $190 retail, LG Distribution, 647-390-8232, www.stackerscanada.com

6/ Stewart muted blue tartan shawl/scarf, $29.95 retail, Patrick King Woollen Company, 905-885-7825, www.patrickkingwoolencompany.com 7/ Cabin socks from Solmate in Sage, $29 retail, 416-650-0440, www.solmatecanada.com 8/ Jazmin stud earrings, $25 retail, Hackney Nine, 778-549-2851, www.hackneynine.com

inStore. Winter 2024

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VISIT US IN SUITE 202B INDABATRADINGCO | INFO@INDABATRADING.COM | INDABAWHOLESALE.COM | 1 800 746 3222

inStore. Winter 2024

inSpire. inForm. inStore. CONTENTS PAGE

Personal Style

Nearly Neutral

1/ Hand felted Sahara scarf made from Merino wool, $52 retail, Hamro Village, 888-733-1898, www.hamrovillage.com 2/ Crossbody that doubles as a wristlet, $31 retail, Caracol, 866-622-7226, www.caracol.ca

4 3

3/ Heart Giving bracelet from Demdaco, $43 retail, Canfloyd, 800-263-3551, www.canfloyd.com 4/ Cowl neck camel poncho from Demdaco, $93.50 retail, Canfloyd, 800-263-3551, www.canfloyd.com 5/ Earrings from Myra Bag, $13 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca

6/ Backpack bag from Myra Bag, $94 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 7/ Beaded hoop necklace, $19 retail, Suzie Blue, 613-761-7889, www.suzieblue.ca

8/ Adjustable walnut statement necklace, $27 retail, BEL Jewelry, 403-340-0742, www.beljewelry.com

9/ Alexis weekender bag, $149 retail, Louenhide, 866-338-6924, www.louenhidena.com

inStore. Winter 2024

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Personal Style

2 1

Shimmer & Shine 1/ Chain necklace with glass and metal beads, from $11.50 retail, Caracol, 866-622-7226, www.caracol.ca 2/ Earrings from Myra Bag, $13 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca

3/ Small coin purse with card slots, from $7.75 retail, Caracol, 866-622-7226, www.caracol.ca 4/ Baby Remi shoulder bag, $109 retail, Louenhide, 866-338-6924, www.louenhidena.com 5/ Garden Party drop earrings, $40 retail, Jacqueline Kent, 519-203-0885, www.jacquelinekentjewelry.com

6/ Crossbody bag from Natalie Wood Designs, $95 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 7/ Birthstone charm necklace from Demdaco, $33 retail, Canfloyd, 800-263-3551, www.canfloyd.com

8/ Bracelet from Myra Bag, $23.50 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca

9/ Mini keychain wallet, Jacqueline Kent, 519-203-0885, www.jacquelinekentjewelry.com

inStore. Winter 2024

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CANADIAN DESIGN EXCLUSIVELY WHOLESALE TO THE RETAIL INDUSTRY

SPRING 2024 MARKETS TGHM TORONTO TRENDS APPAREL EDMONTON LEARN MORE..

www.pikaandbear.com

Personal Style

Easy Breezy

2 1/ Nautical circle necklace in 14K plated gold, $75 retail, Shine Gallery, www.shinegallery.ca

2/ Card holder with three compartments, from $14.50 retail, Caracol, 866-622-7226, www.caracol.ca 3/ Pebble white jewellery roll from Stackers, $75 retail, LG Distribution, 647-390-8232, www.stackerscanada.com

4/ Crinkle boat top made from Turkish cotton, $112 retail, Pokoloko, 844-476-5656, www.pokoloko.com

5/ Rose quartz keylet made in Canada, $24 retail, BEL Jewelry, 403-340-0742, www.beljewelry.com 6/ Hypoallergenic cultured sea glass earrings made in Canada, $22 retail, BEL Jewelry, 403-340-0742, www.beljewelry.com 7/ Harris Tweed large satchel, $119.95 retail, Patrick King Woollen Company, 905-885-7825, www.patrickkingwoollencompany.com

6 7

8/ Layers necklace, $29.95 retail, Axicon World Imports, 800-465-5587, www.axiconworld.com 9/ Blue marble laptop case made from leather waste scraps, $36.55 cost, PaperSpree, www.paperspree.com

inStore. Winter 2024

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What’s new? What’s selling? What product categories are slowing down? Giftbeat tracks sales among hundreds of retail stores across the United States to learn what product lines are selling across more than 50 categories. This vital information is only available to subscribers.

Only Giftbeat Subscribers Receive: • Vital market research on the hottest selling product lines in the United States across 50 categories • Specific, actionable information from U.S. retailers on what to buy • Early insight into the product lines that are selling so you can cash in on the trends • Access to Giftbeat’s active online community board where you can post questions only a fellow gift retailer could answer

Join the thousands of gift industry professionals who subscribe to Giftbeat!

Visit www.giftbeat.com to SUBSCRIBE TODAY! Giftbeat is owned and operated by InStore Magazine Inc.

Styling by Leslie Groves Photography by Gillian Gillespie

Top Picks in

Children’s Gifts Our bi-annual gift guide of the best gifts for babies and kids

inStore. Winter 2024

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2 24

New Year... New Friends!

ASTRA • Atlanta • Dallas • Las Vegas • Seattle • Toronto • Minneapolis

CHILDREN’S

Gift Guide

Wild Animals 1/ Hand-felted bird slippers, $42 retail, Hamro Village, Hamro Village, 888-733-1898, www.hamrovillage.com 2/ A colour and shape-sorting game from Goki, distributed by Eco Parade, 905-910-1558, www.ecoparade.ca

2 1

3/ Wooden puzzle from Rex London, $25 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 4/ Cotton hats from FlapJackKids, $19.95 retail, Kidcentral Supply, 877-218-0395, www.kidcentral.ca 5/ Spirit of Adventure wall plaque, Cedar Mountain Studios, 250-537-5776, www.cedarmountainstudios.com 6/ Cushion with dinosaurs, $20 retail, Attitudes Import, 450-681-4147, www.attitudesimport.com

7/ Set of burp cloths from Hoppers Studio, Bella Flor, 800-667-1902, www.bellaflor.ca 8/ Crawler leggings and sock (not shown) set from Zoocchini, $18.99 retail, Kidcentral Supply, 877-218-0395, www.kidcentral.ca

8 7

inStore. Winter 2024

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ADEPT24 Business Solutions Inc. Hall 2 | Booth # 2425

Year-round Lighting Decoration

www.hussincense.com

Gifts Designed in Germany

Authentic German Holiday Pieces

www.troikacanada.com

Incense Burners and Cones

www.mybrilliantstar.com

inStore. Winter 2024

www.marolin.mybrilliantstar.com

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CHILDREN’S

Gift Guide

Sweet Stuff 1/ Cassie the Cow tooth fairy, $34.50 retail, SDS Distributors, 519-290-8777, www.sdsdistributors.com 2/ Activity bib, $40 retail, Canfloyd, 800-263-3551, www.canfloyd.com

3/ Greeting card from Cedar Mountain Studios, $3 retail, 250-537-5776, www.cedarmountainstudios.com

4/ Love Bug ruffle romper from Stephan Baby, $42 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 5/ Framed white rabbit, $20 retail, Nostalgia Import Canada, 800-785-7855, www.nostalgia-import.com

6/ Dachshund tooth fairy pillow, $35 retail, SDS Distributors, 519-290-8777, www.sdsdistributors.com 7/ Solid wood decorative accent, $13 retail, Candym Enterprises, 800-263-3551, www.candym.com

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inStore. Winter 2024

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inStore. Winter 2024

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CHILDREN’S

Gift Guide

Dream Machine

1/ Book and plush set from Compendium, $65 retail, distributed by Design Home Gift & Paper, 800-663-9950, www.designhome.ca

2/ Waffle-knit footed sleeper, $34.99 and hat, $9.99 retail from Juddlies distributed by Kidcentral Supply, 877-218-0395, www.kidcentral.ca

3/ Gray stars playsuit with cap sold in sets of two, SDS Distributors, 519-290-8777, www.sdsdistributors.com 4/ Piggy bank from Demdaco, $15.50 retail, distributed by Candym Enterprises, 800-263-3551, www.candym.com 5/ Silky mink blanket, Kidcentral Supply, 877-218-0395, www.kidcentral.ca

6/ Stuffie, $20 retail, Attitudes Import, 450-681-4147, www.attitudesimport.com

7/ Bamboo footed sleeper, $34.90 retail, Silkberry Baby, 604-439-0864 www.silkberrybaby

inStore. Winter 2024

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CHILDREN’S

Gift Guide

Fun & Games 1/ Floor puzzle from Parragon, $26.95 retail, Jannex Enterprises, 905-284-8484, www.jannex.com

1 2

2/ Ceramic coin bank from Legami, $19.95 retail, distributed by Jannex Enterprises, 905-284-8484, www.jannex.com 3/ Inflatable party princess crown from Legami, $8.95 retail, Jannex Enterprises, 905-284-8484, www.jannex.com 4/ Bike horn from Legami, $21.95 retail, Jannex Enterprises, 905-284-8484, www.jannex.com

5/ Razberry silicone teether from Pop Teether, $11.99 retail, Kidcentral Supply, 877-218-0395, www.kidcentral.ca

6/ Magic Tricks case includes seven items for a budding magician, $17.99 retail, Bella Flor, 800-667-1902, www.bellaflor.ca

7/ DIY Dream Catcher Kit, $21.99 retail, Bella Flor, 800-667-1902, www.bellaflor.ca 8/ Wildly thoughtful cards from Compendium, $14 retail, Design Home Gift & Paper, 800-663-9950, www.designhome.ca 9/ Peace-themed 1000-piece puzzle from Cobble Hill, $22.99 retail, Outset, www.outsetmedia.com

inStore. Winter 2024

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Get Ahead with AI-Driven Social Media Changes A Q&A with leading social media expert Crystal Vilkaitis on how Artificial Intelligence will upend social media and how retailers can – and should – adopt AI now

By Natalie Hammer Noblitt

ocial media marketing requires adaptation, but recent changes — and what’s coming soon — may be some of the most groundbreaking we’ve seen, says Crystal Vilkaitis, social media and digital marketing expert from Crystal Media. Platforms constantly evolve to improve user experience, and the popularity of TikTok pushed Facebook and Instagram to launch new features this year. At the same time, the power of Artificial Intelligence (AI) will likely upend much of what we know about social media. Here, Vilkaitis weighs in on what retailers should pay attention to right now.

Q. HOW IS AI CHANGING SOCIAL MEDIA MARKETING? A. Efficiency is a big benefit of AI. The greatest impact I’m seeing right now is that retailers can leverage ChatGPT as a marketing department. A store owner can create a prompt asking ChatGPT to write captions and creative copy, including asking the app to respond with questions it needs answered to generate personalized text. Owners can even request that ChatGPT write a 30-day plan for social media posting and creating hashtags (see sidebar for a detailed how-to). Everyone is adapting to AI and intelligent user interfaces, with platforms like Meta adding tools to help create 92

text and visuals. Canva and Shopify have also added AI assistant features meant to take over basic tasks. But I don’t think we’ve seen anything yet compared to what’s ahead. I expect 2024 is going to be nuts when it comes to how fast things will change and evolve. Where ChatGPT can really help retailers is by simplifying the hardest elements of developing creative content. For many of us, sitting down and getting started is challenging. It feels like such a big task when we first begin. ChatGPT can help us think outside of our normal patterns and get us going. It’s a great way to brainstorm, taking what you like from AI content and expanding other elements on your own. When we get past that first hurdle, it often brings back the fun part of creating content and motivates us. A free version of ChatGPT is available, but the subscription version is about $20 a month and has more features.

Q. WHAT OTHER WAYS CAN RETAILERS USE AI BEYOND CHATGPT? A. Visual content can also be generated with the help of AI. A plugin called DALL-E 3 can be used with ChatGPT to create images. It can help you create Instagram-worthy photos or help jumpstart brainstorming for everything from visual merchandising to store design. I’ve also asked DALL-E 3 to draw me a layout for an entire store,

inStore. Winter 2024

giving the app details on the business style I want and asking it to pull in elements from my location in Colorado. What it generates is amazing. It may not be perfect, but in this case it included design elements like wood, mountains, trees and a sun. It also provided layout ideas I likely would not have thought of on my own. Copywriting is another area where AI can help retailers. Use it for blogs, website copy and even to respond to negative reviews online. When you ask AI to write in a professional, yet friendly tone, it can take some of the emotion out of what we write. That can be a good thing when dealing with negative customers. It helps you focus on addressing the problem, owning up to any mistakes and not saying something you might regret later. A bit of advice on copy written by ChatGPT is that it tends to generate long responses. Make sure to carefully edit copy it generates and add in your own personal style. It will often need to be shortened to make it more readable. My staff at Crystal Media also advises that for creating ads, some of the AI assistants available on social media platforms are hit-and-miss. It’s a little early to tell if they’re generating quality followers, as it has been slowly rolling out over the last few months. The AI text suggestions can be OK, but what we’ve seen is that better results can be obtained using ChatGPT and Google Bard. inSpire. inForm. inStore.

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Q. ARE FACEBOOK AND INSTAGRAM STILL THE BEST PLACES TO BE ON SOCIAL MEDIA? A. The answer depends on where your perfect customers like to be active. Facebook and Instagram boast many millions of users, and Facebook is the best place to reach shoppers 45 and up who are buying online. Instagram users skew younger, and TikTok remains full of young and very active participants. A recent study found Gen Z consumers are spending six hours a day on social media. Many people wake up scrolling, look at social media while waiting in line or during work, and fall asleep scrolling. We are in a unique place where we get to spend a lot of time with our shoppers on social media. It’s important to take advantage of that opportunity to share information with them. Q. IS ORGANIC REACH ON SOCIAL MEDIA A THING OF THE PAST? A. It is incredibly hard to get organic reach on a platform like Facebook. Most successful retailers post consistently but then also create ads to ensure content will be seen. The organic reach for posts is about three percent on Instagram and for Facebook between one percent and six percent. Spending money on ads greatly increases those numbers. Our

independent gift shop clients usually budget between $500 to $1000 US a month for social media ads. If they see results, we advise them to keep fueling their success by budgeting more. I understand many retailers can’t afford that much for advertising. Spending just $5 a day to get more visibility for posts will be worthwhile, too. Whatever you can do to get more eyes on your content will help generate sales. We see consumers bringing their phones into stores and pointing to their screen saying, “I saw this and I want to buy it.”

Q. ARE REELS AND LIVESTREAMING STILL GOOD STRATEGIES FOR INCREASING VIEWS? A. Livestreaming will get more organic reach than regular posting. The best way to approach livestreaming at your store is to make it consistent, scheduling it for regular times during the week and marketing those times to your email list. Give viewers notice of when you will be streaming so they know when to tune in. Building an audience will give you much better reach. I’m on the TikTok train right now because of what we see in gains for organic reach. This is the only place where creators can do a few TikToks and still garner millions of views. That’s just not possible on Meta because of

HOW TO USE CHATGPT Asking AI to Plan Social Posts Crystal Vilkaitis of Crystal Media offers this prompt to use when asking ChatGPT to plan a social media post. She says it directly as an instruction. Try it to see if the results can help your business: “Create a social media content calendar for the next 30 days. I post to Facebook and Instagram five times a week. I want a blend of personal and sales videos and posts. I need you to help me with this, as well as provide me with the full content calendar for each platform. First you will ask me questions about my business and audience until you have enough information. Then you will provide me with a calendar formatted in two tables, one for Instagram and one for Facebook. You will provide me with the text caption column, which should include three to five hashtags, and a suggested image in the second. My store is {enter name}. Here is our website {enter URL}. Let’s begin.” The free version of ChatGPT can’t get more information about your business from your website. Instead, if you’re using the free version, you need to paste in more details. For example, instead of saying “here is our website,” you’ll say, “here is more information about my business.” Use this area to list details about your store, your location, your products, etc.

the algorithm. TikTok’s local algorithm is also good for retailers who want to connect with their communities. By using your location name in your content and saying it in your video, TikTok will work to reach viewers in that area. I travel a lot and notice local content finds me on TikTok whenever I’m visiting a new area.

Q. WHAT MISTAKES ARE YOU SEEING ON SOCIAL MEDIA TODAY FROM SMALL RETAILERS? A. The mistake I’m seeing today is the same one I’ve been talking about for more than a decade. It’s the resistance among business owners to put themselves into their social media. Many retailers feel adding themselves and their personality into social media isn’t worthwhile or that nobody watching will care. But that is not true. As we talked about before, we are privileged to get time with customers and they want a connection with us. If I see two different retailers online, the one who I feel a personal connection with is the one who will get my business. It could even be something as simple as knowing her name, what she looks like and that she has a new grandson. But when I go into the store, I already feel comfortable because I know something about her. Retailers who are intimidated about being seen online should remember that shoppers come from all different generations. All these generations are watching and want relatability when talking about gifts, fashion and décor. They love hearing stories behind the products and reasons why you love your store. Showing up authentically gives our viewers permission to show up as well and be seen. Crystal Vilkaitis is a world-class social media trainer and top-rated speaker who has been using social media to market businesses since 2007. Her company Crystal Media has trained thousands of store owners on how to easily use social media to significantly increase foot traffic, sales, and profits. In 2024, Crystal Media will be hosting Evolve, A Transformational Conference for Retailers in Denver, Col. from April 28 to 29. www.crystalmedia.ca inStore. Winter 2024

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inSight Retail Visions

What’s Your Store’s Design Style? By Nickeisha Lewis

n retail first impressions can make or break a sale, so finding your store’s design style is not just about aesthetics, it’s also about creating an immersive experience that resonates with your brand identity and customers. In an era where consumers seek more than just products – they seek an emotional connection – the importance of a wellcrafted store design can’t be stressed enough. Imagine stepping into a store where every detail, from the lighting to the layout, exudes the essence of the brand. That’s the power of a thoughtfully curated design. Your store’s design isn’t just about the layout and fixtures, it’s a tangible representation of your store values, story, message and personality. In a crowded market, it helps you stand out. One of the fundamental aspects of finding your store design style is understanding your brand. What does your store stand for? What emotions do you want to evoke in your customers? Those feelings should align with a design style. A modern, minimalist design will speak to simplicity and functionality, while a vintage-inspired décor might convey a sense of nostalgia and tradition. Aligning your store design with your brand ensures that customers not only buy products but also buy into the story and lifestyle you’re selling. It’s setting the stage for the experience you want your customers to have. The impact of store design on the customer experience is profound. A well-designed store layout can guide customers through a seamless journey, influencing their perceptions and choices. From strategic product placement to comfortable seating areas, every detail contributes to the overall customer experience. Think of it as creating a story

within your space: the entrance sets the opening scene or the introduction, the aisles are chapters and the checkout is the conclusion. When customers feel comfortable and engaged, they’re more likely to linger, explore and ultimately make a purchase. It’s been proven the longer customers are in a store the more likely they are to make a purchase. Moreover, a distinctive store design can serve as a powerful marketing tool. In the age of Instagram and social media, a well-designed store isn’t just a shopping spot, it becomes a shareable experience and can create a buzz on social media. People love to share the cool and unique places they visit. Turn your store into a marketing tool. It’s not just about foot traffic; it’s about digital footprints that extend your brand reach far beyond the physical store. Finding your design style is not a one-size-fits-all process. It requires a deep understanding of your brand, your target audience and the story you want to tell. Take the time to research design styles, seek inspiration and experiment with different elements or work with a professional designer to help you execute the design style. A cohesive and authentic store design has the potential to elevate your brand from a mere transaction to a memorable and shareable experience. inStore. Winter 2024

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inStock

Mellow Yellow

Trend Alert!

A vibrant twist on traditional lake house and cottage décor

1 2

1/ Decorative terracotta snail, $17 retail, Accents de Ville, 800-691-2166, www.pineadvbovi.com 2/ Vase, $12 retail, Attitudes Import, 450-681-4147, www.attitudesimport.com

3/ Lantern, $25 retail, Koppers Home, 866-604-0490, www.koppershome.com

4/ Decorative standing ornament, $5 retail, Attitudes Import, 450-681-4147, www.attitudesimport.com 5/ Yellow buffalo check cushion, $114 retail, C.J. Marketing, 905-886-8885, www.cjmarketing.com

6/ Enamelled metal sign, $33 retail, Candym Enterprises, 800-263-3551, www.candym.com

7/ Set of two baskets, $50 retail, Attitudes Import, 450-681-4147, www.attitudesimport.com 8/ Reversible cotton pillow cover, $70 retail, Candym Enterprises, 800-263-3551, www.candym.com

9/ Lamp, $55 retail, Accents de Ville, 800-691-2166, www.pineadvbovi.com

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inStore. Winter 2024

10/ Pitcher with stripes, $55 retail, Accents de Ville, 800-691-2166, www.pineadvbovi.com

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