Press Releases Lenovo Mobile Launch As part of my Public Relations Practice & Skillset Module at Bucks New University, I was required to create two press releases for Lenovo’s upcoming UK Launch of their K800 smartphone. Enjoy.
Erica Wenham, Bucks First PR Monday 26th November, 2012 FOR IMMEDIATE RELEASE
“Lenovo to Launch Promising & Unique New Smartphone in the UK” For the first time in the UK, Chinese electronics organisation Lenovo plan to launch the world’s first Medfield high-speed processer smartphone, the hottest new gadget of the year, the “K800”. Announced in January, Lenovo has become one of only two companies which have formed partnership with the world’s largest and highest valued semiconductor chip maker corporation; Intel. This newly formed allegiance means that the 1.6GHz Intel Medfield-based K800 smartphone boasts a 4.5” HD screen, 8 megapixels camera and speedy 3G telecommunication technology. Equipped with such impressive features and performance, this is sure to be the new must-have smartphone among consumers. Lenovo’s ‘beastly’ K800 has been illustrated as “the first Intel-powered smartphone to see the light of day”. It also runs a highly modified version of Android 4.0, similar to other popular products already in the market today. Anticipated to generate high interest after the launch event of the user-friendly K800; Lenovo hope to market the new smartphone for purchase via online retailers. A set price for UK customers is yet to be announced. For further information, visit www.lenovo.com. -END-
Erica Wenham, Bucks First PR Monday 11th February, 2013, Buckinghamshire FOR IMMEDIATE RELEASE
“Must-Have K800 smartphone exclusively launched in the UK for the first time” Chinese electronics brand; Lenovo, are set to launch the K800 smartphone for the first time in the UK this afternoon. Already proving extremely popular with customers worldwide, the K800 is captivating both aesthetically and technologically. Equipped with impressive specifications including speedy telecommunication, 4.5” HD screen, 8 megapixel camera (and more!) it’s no surprise the launch is set to take the UK by storm. Hosted at London’s prestigious Mermaid Events Centre, overlooking spectacular views of the city, guests are sure to be impressed. The advanced features that lie beneath the stylish exterior of Lenovo’s K800 are sure to make this the new must-have smartphone of 2013. To celebrate the launch into the UK and the brand’s original heritage, the launch will be themed as “East meets West”. With a stunning venue and exciting new product, the launch is anticipated to generate high interest and customers are sure to not be disappointed. To obtain further information regarding Lenovo please visit http://www.lenovo.com/uk/en/ For details regarding the launch event please do not hesitate to contact ericawenham@bucksfirstpr.co.uk. -END-