Marketing Insights
money
Arrived at by pricing the reach This budget must take into account that the company has to pay for ad production and other costs.
• Companies should clarify the corporation’s basic values andbuild the corporate brand.
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• Companies need to develop a more comprehensive brandbuilding plan to create positive customer experiences at every touch point • Companies need to define the brand’s basic essence to be delivered wherever it is sold.
Creativity customers
Smart companies set up idea markets. They encourage their employees, suppliers, distributors, and dealers to offer suggestions that will save costs or yield new products, features, and services.
Companies must learn how to move from a product-making focus to a customer-owning focus. Companies must wake up to the fact that they have a new boss—the customer. If your people are not 36 Marketing Insights from A to Z Companies emphasize customer acquisition at the expense of customer retention in several ways. They set up compensation systems that reward getting new customers and do not reward salespeople as visibly for maintaining and growing existing accounts.