Gentleman's Essentials by Erin Kelly

Gentleman's Essentials

TABLE OF CONTENTS

1... Philosophy and Ideation 3... Branding 5... Components 6... Suppliers 7... Packaging 8... Product Render 9... Brand Extension Line

11... Hang Tag Design 12... SWOT Analysis 13... Target Market 17... Letter to our Customers 19... Promotion with Costing 21... SPEC Sheets 33... Cost Sheet 35... Final Product

PHILOSOPHY & IDEATION

Our essentials kit is equipped for any business man on- the- go. Readily available at his nearest hotel, our customer can handle his trip with absolute class, a true gentleman.

BRANDING- LOGO IDEAS

Gentleman's Essentials Gentleman's Essentials Gentleman's Essentials

G e n t l em a n ' s E ss e n ti a l s

Gentleman's Essentials

FINAL LOGO

Gentleman's Essentials

COMPONENTS

-collar stays -toothbrush -toothpaste -shaving cream -razor -stain remover -hair gel -shoe shine cloth -deodorant -vanity kit

SUPPLIERS

Inside Components-

Essential Amenities Kroger JoAnns

PACKAGING

LABELING

PRODUCT RENDER

PRODUCT EXTENSION LINE

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HANG TAG

Front:

Gentleman's Essentials for the

Back:

STRENGTHS

• Covers all bases of needed emergency items • Convenient to all travelling men • Easily accessible at wherever they may be staying • Strong branding makes it easier to identify • The liquids are carry on size so the consumer can take it with them

Opportunities

• It has the opportunity to sell at many different hotels and not just the W • There could be a continuation of the product line to women • It could be sold at different venues like airports instead of just hotels • We could add more items such as aspirin, sewing kit, hand wipes, bandaids, etc.

Weaknesses

• Our product is strictly used for hotel amenities instead of actual emergency items • Hotels already carry amenities, our brand would have to stand out the most • New to manufacturing

Threats

• There are several already existing competitors in hotel amenities • High-end street brands such as Jcrew already sell emergency kits

TARGET MARKET OVERVIEW

We target the man on-the-go who wants all his needed amenities at the hotel he travels to. He doesnâ&#x20AC;&#x2122;t want to check into a 5 star hotel and not have all the essentials ready for him. This product targets men of all ages who find a need for all these amenities.

MATHIEU

AGE: 33 MARITAL STATUS: single PROFESSION: financial advisor INCOME: 200k + HOBBIES: boating and playing around with motor vehicles FAVORITE HOTELS: the W, Ludlow Hotel

JOHN

AGE: 60 MARITAL STATUS: married PROFESSION: Executive at a Fortune 500 company INCOME: 500k+ HOBBIES: golfing, an occassion poker tournament FAVORITE HOTELS: Four Seasons, Ritz Carlton

COMPETITORS

American Hotel Registry Glory Star Hotel Supplies Co., Ltd Sysco Guest Supplies Tophotel Supply Inc. Luxury American Amenities

A LETTER TO OUR CUSTOMER

Gentleman's Essentials

211 W. 140th St. Gardena, CA 90061

Wednesday, May 20, 2015 Dear Hotel Owner We are reaching out to you today to offer our one of a kind Gentleman’s Essentials kit. We are a brand that strongly believes that our product is needed in your hotel. No matter the man, we are all human and every once in a while things can be forgotten during travel. Our essentials kit is equipped for any business man on- the- go. With our interchangeable dust bag, changing out the components after his stay is easier than ever. Our components include: • • • • • • • • •

Toothbrush Toothpaste Razor Shaving Cream Stain Remover Shoe Shine Cloth Collar Stays Deodorant Hair Gel

We urge you to consider our offer in attempt to help your consumer. Make his stay easier with a little help from our Gentleman’s Essentials. Your consumer can handle his trip with absolute class, a true gentleman. Many Thanks, Erin Kelly & Taylor Vrscak CEOs of Gentleman’s Essentials gentlemane@gmail.com

Promotion with Costing

International Hotel, Motel, and Restaurant Show

TRADESHOW EXPENSES

Submission Fees

$175

Basic Booth Package (10’x10’)

$4,100

Business Cards and Samples

$200

Signage and Displays

$250

Shipping Costs (LA>NYC)

$225

TOTAL

$4,950

TRAVELING EXPENSES Flight (LA>NYC/ two adults)

$463

Hotel (two night stay)

$498

Transportation (three days/2 metro cards)

$60

Food (three days /three meals a day)

$240

MISC. Expenses

$400

TOTAL

$1,661

OVERALL TOTAL: $6,611

SPEC SHEETS

Size Category: Small

Source: Kroger Materials:Collar Stay

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

3 5

Size Category: Small

Source: Essential Amenities Materials: Toothbrush

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

4.25 1

Size Category: Small

Source: Essential Amenities Materials: Toothpaste

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

4 1.25

Size Category: Small

Source: Essential Amenities Materials: Shaving Cream

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

3.5 1

Size Category: Small

Source: Essential Amenities Materials: Razor

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

4 1.75

Size Category: Small

Source: Essential Amenities Materials: Stain Remover

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

3 2.25

Size Category: Small

Source: Kroger Materials:Hair Gel

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

3.5 1.75

Source: Essential Amenities Materials: Shoe Cloth

Size Category: Small

Code: A B

Size:

Style/ Description: Gentleman's Essentials Kit

> Point of Measure (Inches) Length Width

7 5.5

Size Category: Small

Source: Essential Amenities Materials: Deodorant

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

3.25 3

Size Category: Small

Point of Measure (Inches) Length Width Depth

Size:

Source: Essential Amenities Style/ Description: Gentleman's Essentials Kit Materials: Qtips and Nail File

Code: A B C

3.25 2.25 2.25

Size Category: Small

Source: Jo-Ann Materials: Dust Bag

Point of Measure (Inches) Length Width

Style/ Description: Gentleman's Essentials Kit

Size:

Code: A B

16 11

COST SHEET

GENTLEMAN'S ESSENTIALS KIT Date:

Style #: 1001

Description: emergency hotel amenities kit

Season: Year Round

May 27, 2015

Vendor:

Selling Price: $16.00

Size Category: Small

Full Package Price

Units

Essential Amenities, Kroger, & Jo-Ann

Colors:

white labeling on inside components

Front/back:

$4,790.00

1000

Components

Amount ($)

toothbrush

0.36

toothpaste

0.36

razor

0.24

shaving cream

0.24

stain remover

0.25

shoe shine cloth

0.27

collar stays

0.05

deodorant

0.60

hair gel

.89

vanity kit

0.24

dust bag

0.80

labels

0.49

Shipping:

1000 units of boxes: $550.00 Duty and Customs Cost 1000 units: $2,220

Labor

Hours

Assembling Kits

10 hr

How many Wage/ hr bags/ hr 100 $15

mark up

$8.00 100%

wholesale cost

$16.00

total cost

(components)

FINAL PRODUCT