E R I N K E L LY FA S M 3 1 1 - N E W M E D I A M E T H O D S F O R R E TA I L P R O F E S S O R B E TA N C U R
C O N T E N T S
I . A B O U T WA R B Y PA R K E R I I . T H E WA R B Y PA R K E R WAY I I I . R E TA I L LO C AT I O N S I V. E X I S T I N G R E TA I L S PA C E V. C O N C E P T VI. MOODBOARD V I I . R E TA I L LO C AT I O N V I I I . R E N D E R S B E F O R E P H O TO S H O P V I I I I . R E N D E R S A F T E R P H O TO S H O P
A B O U T WA R B Y PA R K E R
Wa r b y P a r k e r w a s f o u n d e d w i t h a re b e l l i o u s s p i r i t a n d a l o f t y o b j e c t i ve : t o o f f e r d e s i g n e r e ye we a r a t a re v o l u t i o n a r y p r i c e , w h i l e l e a d i n g t h e w a y f o r s o c i a l l y conscious businesses.
T H E WA R B Y PA R K E R WAY
VA L U E • A l l f ra m e s a re i n s p e c t e d a t l e a s t t w i c e b e f o re f i n d i n g t h e i r w a y t o t h i e r ow n e r
QUALITY • F ro m p re m i u m J a p a n e s e t i t a n i u m t o c u s t o m s i n g l e - s h e e t c e l l u l o s e a c e t a t e s o u rc e d f ro m a f a m i l y - r u n I t a l i a n f a c t o r y , t h e y u s e t h e b e s t m a t e r i a l s f o r t h e i r f ra m e s
SOCIAL GOOD • They tally up the number of glasses sold and make a monthly donation to their n o n p ro f i t p a r t n e r s , w h i c h c ove r s t h e c o s t o f s o u rc i n g t h a t n u m b e r o f g l a s s e s .
R E TA I L LO C AT I O N S
E X I S T I N G R E TA I L S PA C E
CONCEPT
I w a n t e d t o c re a t e a s p a c e t h a t e m b o d i e d e ve r y t h i n g t h a t Wa r b y P a r k e r i s . Wa r b y P a r k e r w a s o r i g i n a l l y d e s i g n e d w i t h t h e t r u e s p i r i t o f t h e e ve r y d a y g l a s s e s we a re r i n m i n d . I n s p i re d b y t h e l i b ra r y a e s t h e t i c , I w a n t e d t o b r i n g t h o s e e l e m e n t s i n t o m y s t o re , b u t a l s o j u x t a p o s i n g t h e h o m e y e l e m e n t t h a t l i b ra r y ’s h o l d w i t h i n d u s t r i a l influences.
M O O D A N D I N S P I R AT I O N I M A G E S
R E TA I L LO C AT I O N : P O R T L A N D , O R E G O N
RENDERS BEFORE P H O TO S H O P
W O R K S PA C E V I E W
VIEW FROM FRONT DOOR
VIEW FROM EYE EXAM ROOM
VIEW FROM FRONT CORNER
S TO R E F R O N T V I E W
VIEW OF EYE EXAM ROOM
RENDERS AFTER P H O TO S H O P
VIEW FROM FRONT DOOR
VIEW FROM EYE EXAM ROOM
VIEW FROM FRONT CORNER
S TO R E F R O N T V I E W
VIEW OF EYE EXAM ROOM