Erin Marshall | Portfolio

T H I S

E R I N

M A R S H A L L

I S

|

P O R T F O L I O

The most courageous act is still to think for yourself.

Aloud.

COCO CHANEL

ERIN MARSHALL erinmarshalldesigns@gmail.com 731-435-0171

AREAS OF EXPERTISE Print design Web Design Commercial awareness Illustrator Photoshop InDesign Adobe Acrobat

PERSONAL SKILLS Precision Communication Problem Solving Collaboration Motivation

PROFESSIONAL EXPERIENCE FREED-HARDEMAN UNIVERSITY MARKETING AND UNIVERSITY RELATIONS • www.fhu.edu University Web Designer May 2011 - present Designing and maintaining new and existing websites on an ongoing basis.

Liaising closely with a customer or client at the design stage.

Maintaining large web projects of a site containing hundreds of pages.

Designing all aspects for web and digital use campus-wide.

Designing and coding HTML based emails for marketing and news related purposes.

Interacting with other designers, programmers and clients.

Enhancing the look, functionality and appearance of a website.

Designing websites that are easy and effective to use.

Designing websites for functionality in different browsers & at different resolutions.

Marketing various university-run events through poster, postcard, email, and newsletter design.

IASIS HEALTHCARE AND VARIOUS COMPANIES Contracted Graphic Designer 2010 - present Designing ads and collateral for various companies. Design work includes posters, fliers, banners, cards, invitations, tabletop tents, rack cards, billboards, logos, web banners, digital ads, and emails.

Working closely with marketing directors from multiple hospitals and businesses to create appropriate work with quick turnaround.

SOUTHLAND FOX | A Paper Co., LLC • www.southlandfox.com Co-owner/Creative Director 2012-2014 Established and maintained a cohesive brand identity.

Researched and implemented wedding market trends.

Created full stationery collections around a central aesthetic.

Designed and maintained new and existing websites on an ongoing basis.

Liaising closely with a customer or client at the design stage.

Interacted with other designers, wedding planners, vendors, and clients.

Designed for online initiatives, editorials, emails & banners.

Marketing through poster, postcard, email, and newsletter design.

THE CLEVER FACTORY • www.cleverfactory.com Digital Image Coordinator / Mock-up Producer May 2010 - May 2011 Cataloguing digital art files for ease of use.

Assigning keywords for search engine optimization.

Individually pioneering a catalogue system new to the company.

Generating categorized collections for each area of design.

Photographing and recording new products.

Developing physical mock-ups of various company products.

Conceptualizing and implementing various design techniques.

Modifying existing mock-ups into updated forms.

VOLUNTEER EXPERIENCE MADISON CHURCH OF CHRIST www.madisonchurchtn.org Graphic Design May 2010 - present Designing new marketing pieces Designing advertisement for upcoming events.

ALL KIDS CAN LEARN INTERNATIONAL www.AKCLI.org Graphic Design 2012 Conceptualizing and designing artwork for CDs to be sold for fundraising.

A ND

logo PRODUC T

DESIGN

3 P 201 AM U N I V E R S I T Y ! CR D E M A N O HA G EED FR

FOR WHOM

F REED -HARDEMAN

UN IVERS ITY

FOR WHAT

GIVEAWAYS

AN D

CATEGORY

LOGO

PRODUCT

AN D

B RAN DIN G

GO!

2013

CA M P

CA M P

YEA R

DES IGN

CONCEPT Playing on the theme “His love binds us together” I used cursive typography and intertwining letters. This logo was used in very large banners down to hand-held notebooks and had to be readable across all platforms.

Because of this, I chose a more basic script lettering style which still portrayed the idea of the theme but was viewable in a variety of different mediums

FOR WHOM

F REED -HARDEMAN

FOR WHAT

QUIZZO :

CATEGORY

PRODUCT

F HU AN D

UN IVERS ITY

TRIVIA LOGO

N IGHT DES IGN

CONCEPT Quizzo was a new event planned by the alumni department to involve and educate students on the FHU TRIVIA NIGHT

university’s history and current events in a new and fun environment. I chose a more modern, simple design scheme for the student audience while still using one of the colors from the school’s marketing brand guidelines.

stationery COLLE CTIO N

DESIGN

THE GATSBY COL L ECTION

V I E W A L L C O L L E C T I O N S AT W W W . S O U T H L A N D F O X . C O M / S H O P

THE GA RDEN PA RTY COL L ECTION

V I E W A L L C O L L E C T I O N S AT W W W . S O U T H L A N D F O X . C O M / S H O P

FOR WHOM

A

VARIETY

OF

FOR WHAT

WEDDIN GS

CATEGORY

S TATION ERY

CL IEN TS

AN D

WEDDIN G

REL ATED

EVENT S

DES IGN

CONCEPT Each collection is tailored to suit the needs and fit the

unique tastes of the bride, while still considering the timeless nature of the piece. I design unique invitations for brides that represent the look they want in a modern way, with a classic feel.

This year, many brides have themed their wedding on the classic Great Gatsby and the 1920’s era. The Gatsby Collection was created for this purpose. The ornate gold borders and scrolls represent the superfluity of the era.

Paired with the modern clean lines of traditional serif and sans-serif fonts, the details seem more modern and clean than the traditional heavy look of script and scrolls. This is an example of mixing classic ideas with modern touches to keep the bride’s aesthetic current while also maintaining a look that will still be beautiful when she shows it to her children years down the road.

The Garden Party Collection was created to celebrate the vivacity of Spring. The sprays of watercolor, while not actual painted flowers, give the feeling of a garden in full bloom without limiting the bride to a certain flower that may not fit with her taste or her wedding bouquets. With this design, a bride can pair her wedding papers with almost any flower and backdrop for a pop of fun, happy color.

poster DE SIGN

FHU THEATRE PRESENTS

THE HEIRESS

BY RUTH GOETZ & AUGUSTUS GOETZ

FHU THEATRE PRESENTS

AUGUST SNOW REYNOLDS PRICE

OCTOBER 11-13, 7:00 PM OCTOBER 13, 2:00 PM BLACK BOX THEATRE

GENERAL ADMISSION $10 FHU STUDENTS ADMITTED FREE W W W. F H U . E D U / T H E AT R E • 7 3 1 - 9 8 9 - 6 0 5 7

FOR WHOM

F REED -HARDEMAN

FOR WHAT

TO

CATEGORY

POS TER

AN N OUN CE

UN I VERSI T Y

S EAS O NA L

P L AYS

a series of plays, each of which requires a poster as well as one overarching seasonal poster. For this season, I was able to find a theme that presented itself in each of the plays: feminine conflict. Whether it be a conflict with role, or a disease infecting only women because of a change in role, the presence of feminine struggle was apparent in each play.

LOYD AUDITORIUM

GENERAL ADMISSION $10 FHU STUDENTS ADMITTED FREE W W W. F H U . E D U / T H E AT R E • 7 3 1 - 9 8 9 - 6 0 5 7

FHU THEATRE PRESENTS

FHU THEATRE PRESENTS

RADIUM GIRLS

BY D. D. GREGORY

MARCH 14-16, 7:00 PM • MARCH 16, 2:00PM

THE DOLL HOUSE B Y H E N R I K I B S E N , T R A N S L AT E D B Y R O L F F J E L D E

FEBRUARY 7-9, 7:00 PM FEBRUARY 9, 2:00PM BLACK BOX THEATRE

BLACK BOX THEATRE

GENERAL ADMISSION $10 FHU STUDENTS ADMITTED FREE

W W W. F H U . E D U / T H E AT R E • 7 3 1 - 9 8 9 - 6 0 5 7

W W W. F H U . E D U / T H E AT R E • 7 3 1 - 9 8 9 - 6 0 5 7

GENERAL ADMISSION $10 FHU STUDENTS ADMITTED FREE

Because the plays worked together so well, I wanted to create an image that could represent all of the plays as a whole as well as each play individually. Below is a breakdown of each play’s female role and how the graphics and photo portion help represent that particular storyline.

THE HEIRESS An heiress does not live up to feminine standards and is challenged by her views of men.

• Downcast expression • Circles representing money or gold coins AUGUST SNOW A man’s maturity is renewed by the ultimatums of his wife.

FHU THEATRE

GUEST ARTISTS SARA CRAVENS • OCT. 8 IMPROV ARTIST AND COMIC. PERFORMS WITH THE GROUNDLINGS, IN LA. (THEGROUNDLINGS.COM).

IMPROV WORKSHOP AND PERFORMANCE (WITH BRAD MONTAGUE).

FHU THEATRE PRESENTS ROGERS & HAMMERSTEIN’S

CINDERELLA APRIL 18-20, 7:00 PM • APRIL 20, 2:00PM BLACK BOX THEATRE

GENERAL ADMISSION $10 • FHU STUDENTS ADMITTED FREE

W W W. F H U . E D U / T H E A T R E • 7 3 1 - 9 8 9 - 6 0 5 7

W W W. F H U . E D U / T H E A T R E • 7 3 1 - 9 8 9 - 6 0 5 7

A ND

DEPA RT M ENT

G U EST

A RT I ST S

DES IGN

CONCEPT Each year, the theatre department puts on

NOVEMBER 8-10, 7:00 PM NOVEMBER 10, 2:00PM

T HEAT RE

• Hand holding onto the shoulder of a woman moving on • Arrows directing the man in the way he should go

RADIUM GIRLS Women hired to paint watch faces find themselves some of the first victims of radium poisoning.

• Open palm representing a reach for help • Circles radiating around where a watch is worn • Crossing lines in the background representing conflict THE DOLL HOUSE A woman trying to live an idealized home life as a housewife and mother, and in the end finding it’s not truly her life she’s living.

• Perfectly aligned stripes representing idealized perfection • Traditional feminine pose • Play on the words “charm” and “home” by the bracelet CINDERELLA A woman who is found in unfair circumstances finds a way to live what she deserves, happily ever after.

• Missing shoe representing the obvious scene of Cinderella, as well as moving forward and leaving the old behind • Stepping through and over the lines drawn between societal acceptance

FOR WHOM

F REED -H AR D EM AN

FOR WHAT

F HU

CATEGORY

P OSTER

UNIVERS ITY

CONNECTI ONS

SERIES

D ESI GN

CONCEPT The FHU Connections Series is a week-long program held each semester that highlights the interdisciplinary linkages impacting a topic of national importance.

EUREKA!: SEIZING THE INSPIRED MOMENT This theme plays on scholar Archimedes’ famous “Eureka” moment and the interplay of ideas, accidents, and hard work that precedes our culture’s unexpected achievements.

I chose to design the light bulb representing an idea coming out of the hat to play on this theme of unexpected ingenuity, and the old world style to represent the history of the phenomenon.

FOR WHOM

FREED - HA RDEM A N

FOR WHAT

RU SH

CATEGORY

P O ST ER

( W EEK END

U NI VERSI T Y

RET REAT )

DESI G N

CONCEPT RUSH is a weekend retreat for over 2,000 middle and high school students across the nation. The acronym “RUSH” stands for Reaching Unlimited Spiritual Heights.

The theme for 2014 is “Stand Up” encouraging students to stand up for themselves and for others. To promote the year’s theme as well as the retreat’s overarching concept, I chose mountains and imagery that evokes a sense of solid ground and soaring heights.

wall A RT

FOR WHOM

FAS HION

DES IGN

CL I ENT

FOR WHAT

DECORATION /IN S PIR AT I O N

CATEGORY

WAL L

ART

CONCEPT My client had a large empty wall in her home that she wanted filled with artwork to inspire but not distract her. What better than to minimize iconic photos of her two biggest fashion icon muses?

The simplicity of the color palette and shapes adds a modern and unique touch to an already iconic image.

FOR WHOM

FOR WHOM

C L I E NT

FOR WHAT

D E S IGN

CATEGORY

WA L L

OFFI CE

ART

CONCEPT A client wanted a piece to

display on the wall of his graphic design office. He deals in mostly typographic design and I found this quote and thought it would fit his needs perfectly.

MYS EL F

FOR WHAT

HOME

CATEGORY

WAL L

EN TRAN CE ART

CONCEPT I wanted something modern and

clean that sent a welcoming message without cluttering my house. I found this Richard Hovey quote and fashioned it into a nice, basic typographic design.

FOR WHOM

CL I ENT

FOR WHAT

ST U DI O

CATEGORY

WA L L

SPACE

A RT

CONCEPT A client wanted a piece to display

on the wall of her craft room and office to represent her love of handmade items. She’s passionate about her craft and the wording humorously represents that.

digital E MA IL

|

W EB

|

A P P

FHU. EDU/MEMPHIS | PA RA L L A X W EB DES IGN

FOR WHOM

FR EED -H ARDEMAN

FOR WHAT

A

CATEGORY

WEB

PAGE

TO

UN IVERS ITY

ADVERTIS E

N EW

MEMPHIS

PRES EN CE

D ESI G N

CONCEPT FHU began offering new classes and new degrees at a satellite campus in Memphis, TN. To advertise for these new offerings,

we needed a new page to be used as a marketing and information piece. Since the University website redesign is in progress, I designed this page to match the new style, while still using a few elements from the current style to tie the two together.

The page holds a plethora of information. Utilizing the parallax effect makes the information seem less burdensome and more interactive to draw in the end user’s attention to pertinent information. Please view the video “FHU Memphis” of the functionality of this page, or visit www.fhu.edu/memphis.

F H U. EDU | RESPON S IVE A N D PA RA L L A X UN IVERSITY W EB DE SIG N

FOR WHOM

FR EED -H AR D EMAN

FOR WHAT

AD M I SSI ONS

CATEGORY

WEB

|

UN IVERS ITY

MARKETIN G

|

UN IVERS ITY

N EWS

AN D

I NFO RM AT I O N

D ESI GN

CONCEPT To update our current look and to flow better with new university marketing brand strategy, I began a redesign process that will be implemented next year. To parallel the growth in web browsing across multiple devices, responsive design was a necessary component. It allows the site to be seen accurately from 1040 pixels down to 320 pixels in width with smooth transitions in between. I also designed the site with the parallax scrolling concept in mind to add a contemporary feel for the end user.

Strong diagonal lines, clean shadowless shapes, and sleek sanserif fonts add to the fresh look of the pages.

FOR WHOM

F R E ED -H AR D EM AN

FOR WHAT

S E A SONS

(A

CATEGORY

W E B

H TM L

AND

UNI V ERS ITY

M AGAZ I NE EM AI L

AN D

N EWS L ETTER)

D ES IGN

CONCEPT Seasons is a newsletter of Freed-Hardeman University sent to

alumni, students, donors, and friends of the university. The example represents a standard design of the monthly HTML newsletter. The example to on the next page is of an example of the web design which is renewed in both Fall and Spring semesters along with a print edition and update to the website, www.fhu.edu/seasons (currently undergoing redesign).

The purpose of the newsletters is to draw the readers’ attention to the happenings of Freed-Hardeman University and pique their interest in reading the full stories both on the web and in print.

Bright, intriguing photos paired with minimalist and clean design draw the readers in to what’s important: the stories.

Please view the actual email at: http://www.fhu.edu/email/seasons/fall2011.html

FOR WHOM

FR EED -H ARDEMAN

FOR WHAT

CENTR ALI ZED

CATEGORY

W EB/ I CON

UN IVERS ITY

LOCATION

F OR

CL AS S ROOM

APPL ICAT I O NS

DES IGN

CONCEPT To provide our educators with an easier way to find many of the pages they use on a daily basis, we created one easy-to-

find landing page to house links to subsequent application pages. The goal was to make finding and using the applications simpler. Because of this, the page designs follow a general look and are signified by their own unique logos. For clarification, each page includes a screen shot example of the site the user is logging into.

W EB DES IGN SERIES

W W W . A P P S . F H U . E D U

FOR WHOM

FR EED -H ARDEMAN

FOR WHAT

FH U

CATEGORY

I CON

M OBI LE

UN IVERS ITY

(F HU’ S

S TUDEN T

DEVELOPED

APPL ICAT I O N)

D ESIGN

CONCEPT FHU Mobile is a portal to the heart of Freed-Hardeman University. Developed by FHU computer science students with the

prospective student as the intended audience. FHU Mobile connects you to FHU social media, news, current events, faculty, staff and admissions office. For the application, I created a cohesive set of icons inspired by the clean look of the redesign of our main site with a few added colors. Images, graphics, and logos were also my responsibility.

business IDE N TITY

W H E RE LOV E S TORI ES ARE TOLD THROUG H THE C OLLABORATI ON OF BEAU TIFU L , CR EATIVE ID EAS COLORS

Burnt O RA NGE

Fo x O RA N GE

Ro yal GOL D

Wed d i ng MIN T

L i g ht GRAY

Me dium G R AY

FON TS

CENTURY GOTH I C

PRESTIGE ELITE

FUTURA LIGHT

WEB BO D Y T EX T

HEADERS

SUB TITLES

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

Dark G R AY

CATA LOG DESIGN

W W W . S O U T H L A N D F O X . C O M / C A T A L O G

D E S I G N E D

A S :

P H OTO CAR D E X A M P L E

a group of designs poto

D E S I G N E D

A S :

D O UBLE T H I CK C A R D S TO C K E X A M P L E

NDFOX.COM

NDFOX.COM

D E S I G N E D

A S :

LET T E R P R ESS EXA M P L E

RESPON S IVE WEB DES IGN

W W W . S O U T H L A N D F O X . C O M

FOR WHOM

SOUTH LAND

FOR WHAT

TO

CATEGORY

BR AND I NG

M AKE

F OX

|

A

PRODUCTS &

PAPER

CO.

ACCES S IB L E

IDEN TITY

|

WEB

AN D

DES IGN

CONCEPT Southland Fox is a business that specialized in

ES TAB L IS H |

wedding and social stationery. The vision for this company is to create designs that can be viewed as both modern and timeless, unique to each bride’s aesthetic. Invitations are guests’ first glimpse into a wedding day, and something that many save as mementos. Southland Fox understands the importance of this and works to create a cohesive collection that will remain beautiful and a personal representation throughout the years.

CATALOG

A

CO M PA NY DESI G N

|

B RA ND LO G O

DESI G N

As a member of the two-person ownership team and as Creative Director for the company, I have designed the following: • Logo • Brand Style • Marketing Pieces • Web Site (www.southlandfox.com) • All Stationery Collections (www.southlandfox.com/shop) • Catalog (www.southlandfox.com/catalog)

editorial LAYO UT

CATEGORY

ED I TOR I AL

D ESI GN

AN D

L AYOUT

CONCEPT This layout design is intended for a fashion and dance magazine. The title’s opacity mirrors the soft feel and look of the sheer, blush colored fabrics. The text is kept clean and light to mirror the beauty and tradition of ballet.

Pointe

OF

FASHION

SINCE THE VERY BEGINNING OF BALLET, THE DANCE FORM HAS BOTH INSPIRED AND BEEN INSPIRED BY HIGH FASHION. TAKING A QUICK LOOK INTO DANCE HISTORY SHOWS A CONSTANT INTERACTION BETWEEN THE BALLET WORLD AND FASHION WORLD, BOTH INFLUENCING ONE ANOTHER IN BENEFICIARY WAYS THROUGHOUT THE CENTURIES.

Perhaps this is due to ballet’s ethereal quality, an appealing trait to fashion designers seeking to give their clothing designs a sense of beauty and sophistication. Or perhaps this is due to ballet’s costume designers bringing their own style and professional fashion expertise to the stage. Either way, ballet’s association with fashion (and vice versa) is certainly undeniable.

ballet academy, would often have extravagant costumes designed for hours-long court dances. The king was even nicknamed “the Sun King” for performing a ballet with lavish robes meant to evoke the sun god. In his lifetime, Louis XIV performed 80 roles in 40 major ballets, often having completely original costumes designed for each performance.

Looking back at when ballet first originated, costume elements were already an important aspect to the creation and direction of the form. Ballet, which originated in Italian court and wedding dances in the 1400s, was often choreographed around the costumes’ best qualities and the dancers’ abilities to move in them.

This aspect of ballet performance requiring original costumes only grew more customary as time went on. In the 19th century when ballerinas such as Geneviève Gosselin, Marie Taglioni and Fanny Elssler experimented with new techniques such as pointe work, new shoe and dress designs were experimented with, often intriguing clothing designers. The Romantic Movement epitomized this with La Sylphide, a ballet portraying ballerinas as fragile, unearthly beings in costumes with pastel, flowing skirts baring the shins.

This balletic imagery has evolved again and again over the centuries, but it has always continued to inspire fashion trends.

Ballet impresario Sergei Diaghilev and his groundbreaking Ballets

As pioneering choreographer Jean-Baptiste Lully began his lifelong association with French King Louis XIV, ballet and fashion’s relationship continued to flourish as court dances grew more lavish in costumes and accessories. In the 17th century, Louis XIV, the King of France known for helping to found the first

159 DO | s p r i n g

2014

Russes were known for having a fruitful relationship with French fashion designer Coco Chanel. Chanel created costumes for four of Ballet Russes’ productions, notably Le Train Bleu in 1924 and Apollon Musagete in 1929. According to a New York Time’s 2010 article, Diaghilev also hired boldface names like Picasso, Matisse and Georges Braque to design his costumes.

In the 1950s, film and fashion icon Audrey Hepburn made ballet flats fashionable in the movie Funny Face when she wore them with skinny jeans. Ballet flats are still being sold around the world today. Likewise, throughout the 1980s, films such as Fame, Flashdance and Dirty Dancing made dance looks and themes trendy. Who doesn’t remember the fabulous 80s leg warmers?

In addition to this, mainstream fashion was inspired by leotards, jazzy fishnets and slouchy t-shirts worn by dancers during rehearsals.

More recently in 2010, the controversial movie Black Swan starring Natalie Portman influenced spring runway lines. Chanel sent numerous looks down the catwalk that reflected the gothic, dark look of Portman’s Black Swan character.

Last year, Italian fashion designer Valentino Garavani designed costumes for New York City Ballet. It was reported that Garavani emerged from retirement just to create the costumes for three premier ballets. Actress IN 1949, CAPEZIO DANCE Sarah Jessica Parker, a former dancer FOOTWEAR MADE THE herself, helped plan the event.

COVER OF VOGUE AND IN 1952 RECEIVED THE COTY AWARD, FASHION’S HIGHEST ACCOLADE.

Another look fashion took from ballet is the conservative ballet bun hairstyle. While origins of the style date back to ancient Greece, the bun really received attention on the ballet stage, giving dancers the appearance of long necks. It soon became the height of style in the Victorian period and has continued into today. Classic ballet buns are still seen in various advertisements, films and on catwalks.

Just last year, the National Gallery of Victoria, Australia, devoted an entire exhibition to the relationship between dance and fashion, highlighting ballet costumes designed by Christian Lacroix, Ralph Rucci, Viktor & Rolf, Akira Isogawa and others. “Ballet costumes really are works of art with their ornate designs and incredible craftsmanship,” said The Australian Ballet’s Artistic Director David McAllister.

Overall, fashion and ballet’s history are often interlinked, if not actual mirror images reflecting the whims and trends of popular culture. David McAllister is reported to have simply said, “Ballet and fashion have inspired each other for as long as performers have been dressing up and dancing.”

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ESSAY

“Having a Sister Makes You Happier”: that was the headline on a recent article about a study finding that adolescents who have a sister are less likely to report such feelings as “I am unhappy, sad or depressed” and “I feel like no one loves me.”

These findings are no fluke; other studies have come to similar conclusions. But why would having a sister make you happier?

The usual answer — that girls and women are more likely than boys and men to talk about emotions — is somehow unsatisfying, especially to a researcher like me. Much of my work over the years has developed the premise that women’s styles of friendship and conversation aren’t inherently better than men’s, simply different.

A man once told me that he had spent a day with a friend who was going through a divorce.

When he returned home, his wife asked how his friend was coping. He replied: “I don’t know. We didn’t talk about it.”

His wife chastised him.

Obviously, she said, the friend needed to talk about what he was going through.

This made the man feel bad. So he was relieved to read in my book “You Just Don’t Understand” (Ballantine, 1990) that doing things together can be a comfort in itself, another way to show caring. Asking about the divorce might have made his friend feel worse by reminding him of it, and expressing concern could have come across as condescending.

The man who told me this was himself comforted to be reassured that his instincts hadn’t been wrong and he hadn’t let his friend down.

But if talking about problems isn’t necessary for comfort, then having sisters shouldn’t make men

35

CATEGORY

ED I TOR I AL

D ESI GN

AN D

L AYOUT

CONCEPT This magazine design is intended for a younger or more modern

audience. The bold graphics and text contrast with the old-fashioned feel on the photo to present a unique juxtaposition.

WHY SISTERLY CHATS MAKE PEOPLE HAPPIER

By DEBORAH TANNEN happier than having brothers. Yet the recent study — by Laura Padilla-Walker and her colleagues at Brigham Young University — is supported by others.

Last year, for example, the British psychologists Liz Wright and Tony Cassidy found that young people who had grown up with at least one sister tended to be happier and more optimistic, especially if their parents had divorced. Another British researcher, Judy Dunn, found a similar pattern among older adults.

So what is going on?

My own recent research about sisters suggests a more subtle dynamic. I interviewed more than 100 women about their sisters, but if they also had brothers, I asked them to compare. Most said they talked to their sisters more often, at greater length and, yes, about more personal topics. This often meant that they felt closer to their sisters, but not always.

One woman, for example, says she talks for hours by phone to her two brothers as well as her two sisters.

But the topics differ. She talks to her sisters about their personal lives; with her brothers she discusses history, geography and books. And, she added, one brother calls her at 5 a.m. as a prank.

A prank? Is this communication? Well, yes — it reminds her that he’s thinking of her. And talking for hours creates and reinforces connections with both brothers and sisters, regardless of what they talk about.

A student in my class recounted a situation that shows how this can work. When their family dog died, the siblings (a brother and three sisters) all called one another. The sisters told one another how much they missed the dog and how terrible they felt. The brother expressed concern for everyone in the family but said nothing about what he himself was feeling.

CONTINUED on page 82

36

CATEGORY

ED I TOR I AL

D ESI GN

AN D

L AYOUT

CONCEPT This magazine design is intended for a fashion magazine. The ornate script and traditional body font mirror the richly decorative style of brocade fabric, that dates back to the Middle Ages and was particularly popular during the Renaissance.

Brocade

FIT FOR AN EMPRESS

Intricate patterns and lush fabrics are hitting runways and streets with one of the season’s top trends. From swimwear, to ready-to-wear, to haute couture, brocade is taking center stage. This ornamental and embossed cloth is adding a striking element to classic styles. Traced back to the Byzantine Empire, this fabric has been closely associated with nobility throughout history. Once kept a secret by the Chinese, sericulture—the production of silk—was brought to the Byzantine Empire in the 6th century and so began the production of brocades.

This jacquard fabric is not a new addition to modern fashion, although in recent seasons it has grown in popularity. Typically associated with evening wear and haute couture, designers have begun to incorporate this striking fabric into more ready-to-wear pieces. Pants, shorts, peplum tops and other designs have all been seen in rich brocades.

“

Adapted to fit contemporary styles, brocade is an easy-to-wear fabric that’s great for accessory lovers.

The classic yet striking nature of this fabric takes simple designs and structures and adds a profusion of character. Simply put, the fabric itself is a statement piece. Laced throughout time periods from Byzantine, to Baroque, to Rococo to now, brocade holds deep roots in the world of fashion.

Ornate and artistic, brocade fabrics demand complimentary accessories. Equally gilded and glamorous jewelry is an absolute must to best wear this trend. Large, intricate and ornamental accessories are the perfect addition to any simply cut article of clothing in this rich fabric.

With brocade swimwear, a simple A-line dress or a pair of shorts, layering with lavish accessories is a fun way to truly rock this queenly look.

When it comes to haute couture in brocade fabrics, take more caution. Haute couture is haute couture for a reason—sometimes some things are better left untouched. Instead, add simple and delicate accessories that mimic the richness of the brocade fabric, but in an unassuming way. Complete the look, but allow the artistry of haute couture to take the lead.

Whether deciding on a red carpet ensemble or selecting a ready-to-wear dress for the summer, brocade is a trend not to be overlooked. This fabric has been well adapted to every color-palette and incorporated into fashion items fit for every style and body type. So indulge in you inner-empress and go brocade.

RUTH RUDNER

A WONDERFUL WORLD

I was in San Miguel to attend a writing/meditation retreat. My days there began with a sitting meditation at the Shambala Center. We moved from meditation directly into morning pages, the writing done without plan, without thought, without lifting pen from paper, without anything other than the heart directing the pen. As each of us completed three pages in our notebooks, we left the center to go somewhere in town to write deliberately. Part of the program was to find a place – a café, the library, the central plaza, the church, wherever felt right – to work.

Toward the end of the retreat I discovered the Café Cumpanio. I’d written in other cafes in the preceding days, and once in the Church of San Rafael, but no place was quite right. A café has to be right.

It has to be the place where the light is exactly so, the smells, the sounds, the look of things equally just so. It must be a place where all of life goes on around you so that, without entering it, you enter it fully. In this way, writing is like meditation. The sounds drift in to your pen. You become the vehicle for their transference onto paper. The movement, the voices, the sound of a coffee cup being replaced on its saucer, the smell of coffee, the veneer of the table, the height of the ceiling, the people at the next table, the waiter who knows not to interrupt, the memory of some other café, some other country, some golden place where you were able to write as if writing was the only thing on earth, all of these things must be right.

Ten days after I’d arrived in San Miguel, on the day before I was to leave, Louis Armstrong’s gravelly voice broke through the background music at the Cumpanio. “I see skies of blue . . . clouds of white, Bright blessed days . . . dark sacred nights . . .

And I think to myself . . . What a wonderful world,” and I knew that Frank was dead.

Did a pistol seem to her the way out of a marriage that bored her? Or was she beguiled by the drama of shooting at a husband, as she had once been beguiled by her husband’s spirituality.

As his illness progressed, most of his caretaking fell to his sister, although a few of us helped where we could . . . cleaning, doing laundry, bringing food, driving him places, helping with bookkeeping, spending time with him. I helped groom and feed the horses, so I know how well cared for they were, in spite of his wife’s attempts to get him cited for not taking proper care of his animals. She was, in fact, brilliant at thinking up schemes to harass him . . . anything to keep him having to deal with legal matters in addition to divorce issues, as he became sicker and sicker, less and less able to leave the couch where he spent all night and all day. We all marveled at the things she could conjure, marveled at the variety of evil in her mind. Perhaps she saw it as a game.

Oh, got out of that one? Let’s see about this next one.

CONTINUED ON PAGE 176

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On the day I flew to San Miguel de Allende, my yoga teacher shot himself. The two things were not connected.

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CONCEPT This layout is for a personal, retrospective story by the author. The image represents the personal

reflection on her past. The lines are intended to draw viewers’ eyes to the text while mirroring the subject’s body and contrasting with the horizon line to add visual interest.

160 | MAKE

healthcare DE S IGN

FOR WHOM

I A S I S

H EALTH CAR E

FOR WHAT

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CATEGORY

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CONCEPT The design on this page was created to be used in Sports Illustrated Magazine to advertise one of IASIS’ hospitals, Mountain Vista Medical Center and the affiliated Hedley Sports Medicine group. The idea was to promote healthy checkups to enable athletes and sports enthusiasts to perform at their best.

The flyer on the page to the right is a handout to make people aware of the services offered by each individual IASIS owned hospital in the Phoenix area. The challenge with this design was to include a large amount of information in a confined space, keeping it organized and easy to interpret.

Ca ve Cre ek Rd .

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W .G ra nd

N. Scottsdale Rd.

101

W. Bell Rd.

Av e.

W. Bell Rd.

W. Thunderbird Rd.

W .G ra nd Northern Ave.

Cactus Rd.

Av e. Northern Ave. 60

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McDowell Rd.

N. Power Rd.

Arizona Ave.

4 &2

143

60

10

Elliot Rd.

Chandler Blvd.

202

S. Power Rd.

Mountain Vista Medical Center 1301 S. Crismon Rd. Mesa, AZ 85209 1-877-924-WELL (9355)

Alma School Rd.

Baseline Rd.

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101

W. Indian School Rd.

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Shea Rd.

N. Scottsdale Rd.

St. Luke's Behavioral Health Center Services Chemical Dependency Services

17 Happy Valley Rd.

N. 7th Street

Orthopaedic & Spine (continued) Minimally Invasive Total Hip/Knee Replacement Reconstructive Surgery Shoulder & Elbow Surgery Spine Disc Herniation & Degeneration Sports Medicine SuperPATH Microinvasive Total Hip Replacement Urology Urology Services Pain Management Acute, Chronic & Injury Related Degenerative Disc Epidural Spinal & Facet Joint Injections Pulmonary Pulmonary Function Testing Spirometry Rehabilitation Therapies Acute Rehabilitation Inpatient Services Aquatic Therapy Lymphedema Therapy Occupational Therapy Physical Therapy Speech & Language Sinus Care Chronic Sinusitis - Balloon Sinuplasty™ Surgical Services Inpatient & Outpatient Services Minimally Invasive Robotic Surgery - da Vinci® Si™ Surgical System Women's Services & Newborn Care Breast Cancer Screening/Digital Mammograms C-section Operating Suites DEXA Scan Infant Security System Labor, Delivery & Recovery Suites (LDR) Lactation Consultants Level II (NICU) Nursery Postpartum Suites Reproductive Health Services Wound Care Amputation Prevention Program General Wound Care Hyperberbaric Oxygen Therapy Other Services Intensive Care Unit Inpatient Geriatric Psychiatry Nephrology Physician Group of Arizona Primary Care Clinics Plastic Surgery Residency Program Vascular Services

S. 51ST Ave.

Bridges Center for Surgical Weight Management Adjustable Gastric Banding American Society for Metabolic & Bariatric Surgery Counseling, Nutritional Guidance & Support Groups Doudenal Switch Revision Surgery Roux-en-Y Gastric Bypass Vertical Sleeve Gastrectomy Burn Care The Grossman Burn Center (Adult & Pediatric) Cardiovascular Accredited Chest Pain Center Cardiology: Stress Testing, Electrocardiogram (EKG) Cardiac Catheterization Cardiac Receiving Center Coronary Angioplasty Coronary/Peripheral Intervention Echocardiography, TEE, Stress Echo Electrophysciology (EP) Studies Open Heart Surgery Peripheral Vascular Diagnostic Intervention & Surgery Primary Stroke Center Diagnostic Imaging Computer Tomography (CT) Digital Mammography DEXA Scan General Radiology HeartView Scan Interventional Radiology Magnetic Resonance Imaging (MRI) Nuclear Medicine TripleView® Screening Ultrasound Emergency Care 24-Hour Emergency Services Level III Trauma Center Online Check-in Service - InQuicker® Gastroenterology & Endoscopy Bronchoscopy Colonoscopy Endoscopic Retrograde Cholangiopancreatography (ERCP) Laboratory Blood Bank CAP Certified CLIA Certified Coagulation Chemistry Hematology Inpatient Outpatient Blood Drawing Facilities Pathology Urinalysis Neurology & Stroke Electroencephalogram (EEG) Primary Stroke Center Sleep Lab Ophthalmology Cataract Sugery Orthopaedic & Spine Arthroscopic Surgery Comprehensive Spine Care Foot & Ankle Hand & Wrist Surgery Minimally Invasive Spinal Surgery MAKOplasty® Partial Knee Replacement

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SERVICE LINE DIRECTORY

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St. Luke's Medical Center 1800 E. Van Buren St. Phoenix, AZ 85006 1-877-351-WELL (9355)

3

Tempe St. Luke's Hospital 1500 S. Mill Ave. Tempe, AZ 85281 1-877-351-WELL (9355)

5

St. Luke's Behavioral Health Center - Northwest Outpatient Center 20823 N. 19th Ave., Suite 6 Phoenix, AZ 85027 602-794-8965

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St. Luke's Behavioral Health Center 1800 E. Van Buren St. Phoenix, AZ 85006 602-251-8535

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St. Luke's Behavioral Health Center - East Valley Outpatient Center 325 E. Elliot Rd., Suite 29 Chandler, AZ 85225 480-827-2440

• Adolescent Outpatient • Adult Inpatient & Outpatient

Dr. Tafur Generations Program

(Inpatient Geriatric Psychiatry in Mesa & Phoenix)

Mental Health

iasis:(ī ’ə sis)

• Adolescent Outpatient • Adult Inpatient & Outpatient

Momentum Program (Long-term Mental Illness) Partial Hospitalization Program/Intensive Outpatient Programs

yourAZhealth.com This is just a partial listing of the services offered at each location. Please contact the hospital if a service is needed that is not listed. For more information on each hospital, please visit yourAZhealth.com.

MVMC = Mountain Vista Medical Center SLMC = St. Luke’s Medical Center TSLH = Tempe St. Luke’s Hospital

Mountain Vista Medical Center is in proud partnership with physician owners.

the process of healing

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