T H I S
E R I N
M A R S H A L L
I S
|
P O R T F O L I O
The most courageous act is still to think for yourself.
Aloud.
COCO CHANEL
ERIN MARSHALL erinphad@gmail.com DESIGNER
I believe that any design or art piece I create is an extension of myself. A reflection, so to speak. Something that has come from within my mind, based on my life, my surroundings, and the way I perceive it. As an artist and designer, I desire perfection. As a human being, I know I have flaws. If that statement is true, how can something that is a reflection of imperfection then be perfect? Shouldn’t perfection and quality be what we all aim for in our work, no matter the profession we may be in? After all, we all want to put our best face forward when sharing something that directly reflects who we are as a person. Just because something cannot be deemed perfect does not mean it has no importance. Designers and artists put their work into the hands of others to be scrutinized, to be seen by decades and centuries of people to come without knowing their tastes and viewpoints beforehand, to be analyzed, to be summarized, and even to be bought and sold. These products of someone’s imagination are able to steer thinking. To cause reactions. To change history. Or, to be overlooked. Creating art and design, whether to be judged by a small committee or by the world, while knowing that true perfection is unattainable is, in my mind, courageous. Knowing that not every person who sees your design will love it or have the intended reaction is something artists and designers overcome daily in order to pursue their love for art and freedom of expression. It can be like standing in front of a crowd and shouting, “Well, do you like me?” knowing full well that some people won’t. While knowing that one design cannot ultimately be loved by all, the beauty of people and art is that we all observe from a different perspective. Designs are intended to cause
a reaction in viewers. Whether it be loathe or love, as long as there is some stirring of emotion, the art piece can be considered effective. There would be no thrill in presenting a piece of work knowing in advance that all reviews would be the same, knowing that there would be no room to grow, and only a single unanimous view. Knowing full well that my design is a direct reflection of my thought and ability, my goal as a designer and artist is not to seek perfection, although quality and attention to the details which make the design are paramount to me. Instead, I strive for reaction. Whether it be negative, positive, or somewhere in between, my designs are created to gain a response from a viewer, to engage them in some way. If I can acquire that response, I am able to solve problems. If I can cause a reaction, I can change thinking. The goal for me in design is not to create something or be something that everyone will love superficially, but something that hopefully people will take the time to truly observe, and they will then get to know a part of me, flaws and all. My hope is that by furthering my education at Savannah College of Art and Design I will be able to better, and more courageously represent myself through my design work. I hope to be inspired by the knowledge that I will gain to create designs that cannot be ignored by observers and to appeal to as many as I can through the words and imagery I choose to create. As Saint Augustine once said, “This is the very perfection of a man, to find out his own imperfections.” I hope to find the areas in which I can improve and work diligently to refine them and also to use them. After all, our flaws can be what make us all unique and interesting. It’s the courage to place them in front of an audience and ask for a reaction that makes art and design beautiful.
“Trifles make perfection, and perfection is no trifle.” MICHELANGELO
A ND
logo PRODUC T
DESIGN
3 P 201 AM U N I V E R S I T Y ! CR D E M A N O HA G EED FR
FOR WHOM
F REED -HARDEMAN
UN IVERS ITY
FOR WHAT
GIVEAWAYS
AN D
CATEGORY
LOGO
PRODUCT
AN D
B RAN DIN G
GO!
2013
CA M P
CA M P
YEA R
DES IGN
CONCEPT Playing on the theme “His love binds us together” I used cursive typography and intertwining letters. This logo was used in very large banners down to hand-held notebooks and had to be readable across all platforms. Because of this, I chose a more basic script lettering style which still portrayed the idea of the theme but was viewable in a variety of different mediums
FOR WHOM
F REED -HARDEMAN
FOR WHAT
QUIZZO :
CATEGORY
PRODUCT
F HU AN D
UN IVERS ITY
TRIVIA LOGO
N IGHT DES IGN
CONCEPT Quizzo was a new event planned by the alumni department to involve and educate students on the FHU TRIVIA NIGHT
university’s history and current events in a new and fun environment. I chose a more modern, simple design scheme for the student audience while still using one of the colors from the school’s marketing brand guidelines.
stationery COLLE CTIO N
DESIGN
THE GATSBY COL L ECTION
V I E W A L L C O L L E C T I O N S AT W W W . S O U T H L A N D F O X . C O M / S H O P
THE GA RDEN PA RTY COL L ECTION
V I E W A L L C O L L E C T I O N S AT W W W . S O U T H L A N D F O X . C O M / S H O P
FOR WHOM
A
VARIETY
OF
FOR WHAT
WEDDIN GS
CATEGORY
S TATION ERY
CL IEN TS
AN D
WEDDIN G
REL ATED
EVENT S
DES IGN
CONCEPT Each collection is tailored to suit the needs and fit the
unique tastes of the bride, while still considering the timeless nature of the piece. I design unique invitations for brides that represent the look they want in a modern way, with a classic feel. This year, many brides have themed their wedding on the classic Great Gatsby and the 1920’s era. The Gatsby Collection was created for this purpose. The ornate gold borders and scrolls represent the superfluity of the era. Paired with the modern clean lines of traditional serif and sans-serif fonts, the details seem more modern and clean than the traditional heavy look of script and scrolls. This is an example of mixing classic ideas with modern touches to keep the bride’s aesthetic current while also maintaining a look that will still be beautiful when she shows it to her children years down the road. The Garden Party Collection was created to celebrate the vivacity of Spring. The sprays of watercolor, while not actual painted flowers, give the feeling of a garden in full bloom without limiting the bride to a certain flower that may not fit with her taste or her wedding bouquets. With this design, a bride can pair her wedding papers with almost any flower and backdrop for a pop of fun, happy color.
poster DE SIGN
FHU THEATRE PRESENTS
THE HEIRESS
BY RUTH GOETZ & AUGUSTUS GOETZ
FHU THEATRE PRESENTS
AUGUST SNOW REYNOLDS PRICE
OCTOBER 11-13, 7:00 PM OCTOBER 13, 2:00 PM BLACK BOX THEATRE
GENERAL ADMISSION $10 FHU STUDENTS ADMITTED FREE W W W. F H U . E D U / T H E AT R E • 7 3 1 - 9 8 9 - 6 0 5 7
FOR WHOM
F REED -HARDEMAN
FOR WHAT
TO
CATEGORY
POS TER
AN N OUN CE
UN I VERSI T Y
S EAS O NA L
P L AYS
a series of plays, each of which requires a poster as well as one overarching seasonal poster. For this season, I was able to find a theme that presented itself in each of the plays: feminine conflict. Whether it be a conflict with role, or a disease infecting only women because of a change in role, the presence of feminine struggle was apparent in each play.
LOYD AUDITORIUM
GENERAL ADMISSION $10 FHU STUDENTS ADMITTED FREE W W W. F H U . E D U / T H E AT R E • 7 3 1 - 9 8 9 - 6 0 5 7
FHU THEATRE PRESENTS
FHU THEATRE PRESENTS
RADIUM GIRLS BY D. D. GREGORY
MARCH 14-16, 7:00 PM • MARCH 16, 2:00PM
THE DOLL HOUSE B Y H E N R I K I B S E N , T R A N S L AT E D B Y R O L F F J E L D E
FEBRUARY 7-9, 7:00 PM FEBRUARY 9, 2:00PM BLACK BOX THEATRE
BLACK BOX THEATRE
GENERAL ADMISSION $10 FHU STUDENTS ADMITTED FREE
W W W. F H U . E D U / T H E AT R E • 7 3 1 - 9 8 9 - 6 0 5 7
W W W. F H U . E D U / T H E AT R E • 7 3 1 - 9 8 9 - 6 0 5 7
GENERAL ADMISSION $10 FHU STUDENTS ADMITTED FREE
Because the plays worked together so well, I wanted to create an image that could represent all of the plays as a whole as well as each play individually. Below is a breakdown of each play’s female role and how the graphics and photo portion help represent that particular storyline. THE HEIRESS An heiress does not live up to feminine standards and is challenged by her views of men. • Downcast expression • Circles representing money or gold coins AUGUST SNOW A man’s maturity is renewed by the ultimatums of his wife.
FHU THEATRE
GUEST ARTISTS SARA CRAVENS • OCT. 8 IMPROV ARTIST AND COMIC. PERFORMS WITH THE GROUNDLINGS, IN LA. (THEGROUNDLINGS.COM). IMPROV WORKSHOP AND PERFORMANCE (WITH BRAD MONTAGUE).
FHU THEATRE PRESENTS ROGERS & HAMMERSTEIN’S
CINDERELLA APRIL 18-20, 7:00 PM • APRIL 20, 2:00PM BLACK BOX THEATRE
GENERAL ADMISSION $10 • FHU STUDENTS ADMITTED FREE
W W W. F H U . E D U / T H E A T R E • 7 3 1 - 9 8 9 - 6 0 5 7
W W W. F H U . E D U / T H E A T R E • 7 3 1 - 9 8 9 - 6 0 5 7
A ND
DEPA RT M ENT
G U EST
A RT I ST S
DES IGN
CONCEPT Each year, the theatre department puts on
NOVEMBER 8-10, 7:00 PM NOVEMBER 10, 2:00PM
T HEAT RE
• Hand holding onto the shoulder of a woman moving on • Arrows directing the man in the way he should go
RADIUM GIRLS Women hired to paint watch faces find themselves some of the first victims of radium poisoning. • Open palm representing the a reach for help • Circles radiating around where a watch is worn • Crossing lines in the background representing conflict THE DOLL HOUSE A woman trying to live an idealized home life as a housewife and mother, and in the end finding it’s not truly her life she’s living. • Perfectly aligned stripes representing idealized perfection • Traditional feminine pose • Play on the words “charm” and “home” by the bracelet CINDERELLA A woman who is found in unfair circumstances finds a way to live what she deserves, happily ever after. • Missing shoe representing the obvious scene of Cinderella, as well as moving forward and leaving the old behind • Stepping through and over the lines drawn between societal acceptance
FOR WHOM
F REED -H AR D EM AN
FOR WHAT
F HU
CATEGORY
P OSTER
UNIVERS ITY
CONNECTI ONS
SERIES
D ESI GN
CONCEPT The FHU Connections Series is a week-long program held each semester that highlights the interdisciplinary linkages impacting a topic of national importance.
EUREKA!: SEIZING THE INSPIRED MOMENT This theme plays on scholar Archimedes’ famous “Eureka” moment and the interplay of ideas, accidents, and hard work that precedes our culture’s unexpected achievements. I chose to design the lightbulb representing an idea coming out of the hat to play on this theme of unexpected ingenuity, and the old world style to represent the history of the phenomenon. TRUTH OR DARE: THE CONSEQUENCES OF PROGRESS This theme explores the societal, cultural, and environmental impacts of progress, both positive and negative. This idea is represented through the varying background landscapes as you view from left to right. Inspiration was taken from the heightened happiness in ads of the 1940’s, contrasting with the historical struggles of the same era. Looking excitedly to the future in the foreground, while atomic bombs are ignited from behind.
wall A RT
FOR WHOM
FAS HION
DES IGN
CL I ENT
FOR WHAT
DECORATION /IN S PIR AT I O N
CATEGORY
WAL L
ART
CONCEPT My client had a large empty wall in her home that she wanted filled with artwork to inspire but not distract her. What better than to minimize iconic photos of her two biggest fashion icon muses? The simplicity of the color palette and shapes adds a modern and unique touch to an already iconic image.
digital E MA IL
|
W EB
|
A P P
FHU. EDU/MEMPHIS | PA RA L L A X W EB DES IGN
FOR WHOM
FR EED -H ARDEMAN
FOR WHAT
A
CATEGORY
WEB
PAGE
TO
UN IVERS ITY
ADVERTIS E
N EW
MEMPHIS
PRES EN CE
D ESI G N
CONCEPT FHU began offering new classes and new degrees at a satellite campus in Memphis, TN. To advertise for these new offerings,
we needed a new page to be used as a marketing and information piece. Since the University website redesign is in progress, I designed this page to match the new style, while still using a few elements from the current style to tie the two together. The page holds a plethora of information. Utilizing the parallax effect makes the information seem less burdensome and more interactive to draw in the end user’s attention to pertinent information. Please view the video “FHU Memphis” of the functionality of this page, or visit www.fhu.edu/memphis.
FHU. EDU | RES PON SIVE A N D PA RA L L A X WEB DES IGN
FOR WHOM
FR EED -H AR D EMAN
FOR WHAT
AD M I SSI ONS
CATEGORY
WEB
|
UN IVERS ITY
MARKETIN G
|
UN IVERS ITY
N EWS
AN D
I NFO RM AT I O N
D ESI GN
CONCEPT To update our current look and to flow better with new university marketing brand strategy, I began a redesign process that will be implemented next year. To parallel the growth in web browsing across multiple devices, responsive design was a necessary component. It allows the site to be seen accurately from 1040 pixels down to 320 pixels in width with smooth transitions in between. I also designed the site with the parallax scrolling concept in mind to add a contemporary feel for the end user. Strong diagonal lines, clean shadowless shapes, and sleek sanserif fonts add to the fresh look of the pages.
FOR WHOM
F R E ED -H AR D EM AN
FOR WHAT
S E A SONS
CATEGORY
H T ML
(A
EM AI L
UNI V ERS ITY
M AGAZ I NE
AN D
N EWS L ETTER)
D ESI GN
CONCEPT Seasons is a newsletter of Freed-Hardeman University sent to
alumni, students, donors, and friends of the university. The example above represents a standard design of the monthly edition. The example to the left is of a standard “seasonal” newsletter, which is released in both Fall and Spring semesters along with a print edition and update to the website, www.fhu. edu/seasons. The purpose of the newsletters is to draw the readers’ attention to the happenings of Freed-Hardeman University and pique their interest in reading the full stories both on the web and in print. Bright, intriguing photos paired with minimalist and clean design draw the readers in to what’s important: the stories. Please view the actual email at: http://www.fhu.edu/email/seasons/fall2011.html
FOR WHOM
FREED - HA RDEM A N
FOR WHAT
B ENEFI T
CATEGORY
HT M L
U NI VERSI T Y
DI NNER
EM A I L
DESI G N
CONCEPT Part of my job as Web Designer for Freed-
Hardeman University is designing and coding HTML emails for marketing and news related purposes. This particular email was designed to advertise for FHU’s annual Benefit Dinner. The prominent circle design and teal color corresponded with our current advancement branding stratergies, including our Benefit Dinner marketing efforts for that year. We implemented this and corresponding designs across a variety of platforms including social media, print, and web outlets.
FOR WHOM
FR EED -H ARDEMAN
FOR WHAT
CENTR ALI ZED
CATEGORY
W EB/ I CON
UN IVERS ITY
LOCATION
F OR
CL AS S ROOM
APPL ICAT I O NS
DES IGN
CONCEPT To provide our educators with an easier way to find many of the pages they use on a daily basis, we created one easy-to-
find landing page to house links to subsequent application pages. The goal was to make finding and using the applications simpler. Because of this, the page designs follow a general look and are signified by their own unique logos. For clarification, each page includes a screen shot example of the site the user is logging into.
W EB DES IGN SERIES
W W W . A P P S . F H U . E D U
FOR WHOM
FR EED -H ARDEMAN
FOR WHAT
FH U
CATEGORY
I CON
M OBI LE
UN IVERS ITY
(F HU’ S
S TUDEN T
DEVELOPED
APPL ICAT I O N)
D ESIGN
CONCEPT FHU Mobile is a portal to the heart of Freed-Hardeman University. Developed by FHU computer science students with the
prospective student as the intended audience. FHU Mobile connects you to FHU social media, news, current events, faculty, staff and admissions office. For the application, I created a cohesive set of icons inspired by the clean look of the redesign of our main site with a few added colors. Images, graphics, and logos were also my responsibility.
business IDE N TITY
W H E RE LOV E S TORI ES ARE TOLD THROUG H THE C OLLABORATI ON OF BEAU TIFU L , CR EATIVE ID EAS COLORS
Burnt O RA NGE
Fo x O RAN GE
Ro ya l GOL D
Wed d i ng MIN T
L i g ht GRAY
Me dium G R AY
FON TS
CENTURY GOTH I C
PRESTIGE ELITE
FUTURA LIGHT
WEB BO D Y T EX T
HEADERS
SUB TITLES
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
Dark G R AY
CATA LOG DESIGN
W W W . S O U T H L A N D F O X . C O M / C A T A L O G
D E S I G N E D
A S :
P H OTO CAR D E X A M P L E
a group of designs poto
D E S I G N E D
A S :
D O UBLE T H I CK C A R D S TO C K E X A M P L E
NDFOX.COM
NDFOX.COM
D E S I G N E D
A S :
LET T E R P R ESS EXA M P L E
RESPON S IVE WEB DES IGN
W W W . S O U T H L A N D F O X . C O M
FOR WHOM
SOUTH LAND
FOR WHAT
TO
CATEGORY
BR AND I NG
M AKE
F OX
|
A
PRODUCTS &
PAPER
CO.
ACCES S IB L E
IDEN TITY
|
WEB
AN D
DES IGN
CONCEPT Southland Fox is a business that specialized in
ES TAB L IS H |
wedding and social stationery. The vision for this company is to create designs that can be viewed as both modern and timeless, unique to each bride’s aesthetic. Invitations are guests’ first glimpse into a wedding day, and something that many save as mementos. Southland Fox understands the importance of this and works to create a cohesive collection that will remain beautiful and a personal representation throughout the years.
CATALOG
A
CO M PA NY DESI G N
|
B RA ND LO G O
DESI G N
As a member of the two-person ownership team and as Creative Director for the company, I have designed the following: • Logo • Brand Style • Marketing Pieces • Web Site (www.southlandfox.com) • All Stationery Collections (www.southlandfox.com/shop) • Catalog (www.southlandfox.com/catalog)
E R I N
M A R S H A L L